1520 Neptune Avenue Marketing Plan

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Photo taken from previous MLS listing

1520 NEPTUNE AVENUE | ENCINITAS MARKETING PLAN

ERIC IANTORNO | SELLING THE EXTRAORDINARY


1520 NEPTUNE AVENUE | ENCINITAS
 MARKETING PLAN

1520 Neptune Avenue | Marketing Schedule PRE-MARKET Professional Photography Site & Floorplans Matterport 3D Tour Property Video LOCAL PRINT ADVERTISING

FEBRUARY

MARCH

APRIL

FEBRUARY

MARCH

APRIL

FEBRUARY

MARCH

APRIL

FEBRUARY

MARCH

APRIL

Premier Magazine Group Ad - Front of Magazine Dream Homes Magazine Group Ad - Front of Magazine Del Mar Times, Solana Beach Sun, & Carmel Valley News Group Ad Rancho Santa Fe Review Group Ad

NATIONAL PRINT ADVERTISING Wall Street Journal - Sotheby's Global Group Ad

TARGETED PAID DIGITAL ADVERTISING Targeted Facebook advertising Targeted Instagram advertising

ADDITIONAL MARKETING "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum Tentative placement subject to availability

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com


1520 NEPTUNE AVENUE | ENCINITAS
 DIGITAL ONLINE MARKETING PLAN

FEBRUARY 2021 – CLOSE OF LISTING | ONLINE MARKETING •

Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com

Featured listing on Zillow.com, Trulia.com, Realtor.com

National MLS and International DASH listing systems

Distributed on SIR.com cascading website distribution to 140 international websites

Featured in Sotheby's e-gallery around the globe

Listing syndication to Apple TV, SIR mobile, SIR touch gallery

Listed on EricIantorno.com website

Social media marketing campaigns (Instagram, Facebook)

ERIC IANTORNO | SELLING THE EXTRAORDINARY

• • • • • • • • • • • • • • • • • • • • • • • •

sothebysrealty.com pacificsothebysrealty.com zillow.com trulia.com realtor.com juwai.com nikkei.com realestate.com luxuryproperty.zaobao.com ($1M min) nytimes.com wallstreetjournal.com mansionglobal.com ($1M min) ft.com (Financial Times) jamesedition.com ($600k min) real-buzz.com house24.ilsole24ore.com homes.com homefinder.com luxuryestate.com (200,000 Euros min) countrylife.co.uk propgoluxury.com homeadverts.com eGallery ($1.5M min) 100+ SIR affiliate websites worldwide

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com


1520 NEPTUNE AVENUE | ENCINITAS
 PRINT MARKETING PLAN

FEBRUARY 2021 | PRINT MARKETING •

Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

Rancho Santa Fe Review — Iantorno Group Ad

Wall Street Journal – Sotheby’s Global Group Ad

MARCH 2021 | PRINT MARKETING •

Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

Dream Homes – Front of Magazine 2-Page Feature Ad

Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

Rancho Santa Fe Review — Iantorno Group Ad

Wall Street Journal – Sotheby’s Global Group Ad

APRIL 2021 | PRINT MARKETING •

Premier – Front of Magazine 2-Page Feature Ad

Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

Rancho Santa Fe Review — Iantorno Group Ad

Wall Street Journal – Sotheby’s Global Group Ad

ERIC IANTORNO | SELLING THE EXTRAORDINARY

Premier Magazine Location: San Diego County Distribution: 23,000 print Dream Homes Magazine Location: San Diego County Distribution: 16,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print Wall Street Journal Location: Global Distribution: 1,535,900 print


PREMIER MAGAZINE
 FRONT OF MAGAZINE GROUP AD
 DISTRIBUTION: 23,000 monthly print distribution LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices Premier Ad Sample


DREAM HOMES MAGAZINE
 FRONT OF MAGAZINE GROUP AD
 DISTRIBUTION: 16,000 monthly print distribution Dream Homes Ad Sample


RANCHO SANTA FE

DEL MAR TIMES, SOLANA BEACH SUN, & CARMEL VALLEY NEWS
 NEWSPAPER GROUP AD

Mar Times Del Location: Del Mar Distribution: 7,200 print

THE BEST OF INDOOR/OUTDOOR LIVING | R ANCHO PACIFICA | $9,500,000

GORGEOUS PANOR AMIC VIEWS | R ANCHO PACIFICA | $9,200,000

OCEAN VIEWS IN THE R ANCH | $8,395,000

BR AND NEW SANTA BARBAR A-STYLE ESTATE | $6,850,000

Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print

DEL MAR

FULLY RENOVATED DEL MAR BEACH HOUSE | DEL MAR RENTAL | $50,000/month

ENCINITAS

NEW ON THE MARKET | $9,300,000

BUILD YOUR DREAM HOME | $2,395,000

CARLSBAD

ENDLESS POSSIBILITIES | $6,995,000

I REACH BUYERS FAR BEYOND SAN DIEGO... AND IT WORKS! SOLD IN 2020 BY ERIC IANTORNO ENCINITAS | Sold for $4,100,000 | Buyer from San Francisco, CA

ERIC IANTORNO

THE CROSBY | Sold for $3,780,000 | Buyer from Phoenix, AZ

SELLING SAN DIEGO

RANCHO SANTA FE | Sold for $4,700,000 | Buyer from San Francisco, CA

DEL MAR | Sold for $3,300,000 | Buyer from San Francisco, CA THE CROSBY | Sold for $1,825,000 | Buyer from Orlando, FL

WWW.ERICIANTORNO.COM

INTERESTED IN SELLING? CALL 858.334.3577

858.334.3577 | eric@ericiantorno.com | DRE#01256501

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501

*Seller will entertain offers within the listed price range.


EXCLUSIVE LISTINGS BY ERIC IANTORNO

RANCHO SANTA FE REVIEW
 NEWSPAPER GROUP AD
 Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print THE BEST OF INDOOR/OUTDOOR LIVING R ANCHO PACIFICA | $9,500,000

OCEANFRONT MASTERPIECE ENCINITAS | $9,450,000

PRIVATE GETAWAY WITH SPECTACULAR WHITE WATER OCEAN VIEWS ENCINITAS | $9,300,000

GORGEOUS PANOR AMIC VIEWS R ANCHO PACIFICA | $9,200,000

OCEAN VIEWS IN THE R ANCH R ANCHO SANTA FE | $8,395,000

BR AND NEW SANTA BARBAR A-STYLE ESTATE R ANCHO SANTA FE | $5,999,999-$6,799,000

To view more listings, visit WWW.ERICIANTORNO.COM SOLD BY ERIC IANTORNO DEL MAR

Sold for $6,650,000

Buyer from Vancouver, BC Canada

R ANCHO SANTA FE

Sold for $4,700,000

Buyer from San Francisco, CA

SUNSET CLIFFS

Sold for $4,232,500

Buyer from Seattle, WA

ENCINITAS

Sold for $4,100,000

Buyer from San Francisco, CA

THE CROSBY

Sold for $3,780,000

Buyer from Phoenix, AZ

DEL MAR

Sold for $3,300,000

Buyer from San Francisco, CA

THE CROSBY

Sold for $1,825,000

Buyer from Orlando, FL

ERIC IANTORNO SELLING SAN DIEGO

WWW.ERICIANTORNO.COM 858.334.3577 | eric@ericiantorno.com | DRE#01256501

I reach buyers far beyond San Diego... and it works! WANT RESULTS? GET 1 MILLION DIGITAL IMPRESSIONS EVERY MONTH FOR YOUR HOME! CALL 858.334.3577 ERIC IANTORNO is an award-winning realtor specializing in selling luxury real estate in San Diego’s best neighborhoods. Born and raised in San Diego, Eric grew up in Del Mar and Rancho Santa Fe, where he attended Torrey Pines High School. Licensed since 1998, Eric is consistently a top-producing realtor at Pacific Sotheby’s International Realty. His ability to leverage his deep-rooted local connections with the global Sotheby’s network makes him an industry leader in selling luxury homes.

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501

*Seller will entertain offers within the listed price range.


Distribution: 1,535,900 globally Location: US – 3.5 Million, Global – 4 Million


SAMPLE OF ONLINE MARKETING SUMMARY



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