IAPCO ANNUAL MEETING
DEAR READER This year’s theme for our annual meeting was “There’s no
The only way for the business meeting sector to recover is if
future without history”. It was not chosen by chance but
we all work together: Government, Municipalities, Policy
due to the fact we were standing in an ancient city, rich with
Makers, CBVs, industry associations and PCOs. Our Meeting
fascinating history that has contributed to the progress of
in Rome marked a new beginning on that critical collaboration
mankind. And there is so much to learn from that in order
to collectively build the future of our Industry.
to create a better future. We don’t forget that the future is also hybrid – creating We have done our outmost to have the meeting in Rome
huge opportunities to raise the level of engagement within
in-person despite COVID-19 and Omicron. As a leading
communities by providing accessibility and inclusion. By
industry association, we needed to showcase that meeting
holding our meeting in an hybrid format, we were not only
can happen even in difficult times.
able to accommodate those that could not travel to Rome, but also open up to new attendees, and engage a record number
We all understand the value of business meetings:
of them this year through an exciting online programme.
• The economic impact of course, which remains very important and can help many destinations with a faster
Thank you to our Italian hosts for welcoming us so warmly in
recovery from the pandemic
Rome, to our speakers for inspiring us during the 3 days, to our
• But beyond that economic impact, business meetings are the accelerator for the advancement of science and
partners for their continued support and to all our members for their participation and engagement.
technology, they improve patient care, and enhance business collaboration
This edition provides an overview of what was discussed
• They also leave valuable legacy to the local community and help raise awareness for sustainability
during those 3 intensive days and offers a picture of our industry as it is today, as much as reflections on what it might be tomorrow.
To the future! Ori Lahav, IAPCO President 4
| March 2022
