Explores the dynamic intersection of international events and diverse cultures. Delving into the intricacies of managing events across borders, addressing cultural nuances, and fostering effective communication.
A meeting or event in Boston is sure to inspire. The city is constantly evolving and is an epicentre of learning and innovation. With a wide variety of hotels and two convention centres, the city is also easy to navigate. New mixed-use and entertainment venues such as MGM Music Hall, Big Night Live, Roadrunner and The TRACK at New Balance join more iconic institutions such as Fenway Park, Symphony Hall and the Boston Public Library as unique places to host events and create memorable experiences. The first Raffles hotel in North America recently opened, enhancing a luxury inventory that includes Boston Harbor Hotel, The Newbury, two Four Seasons properties, Mandarin Oriental, Boston, and the Langham, Boston.
Known as the ‘Athens of America’, prestigious medical and educational institutions across Boston and Cambridge cultivate an ecosystem of creativity and intellectualism. As a result, Boston is associated with biotech, medical and healthcare innovation, as well as fintech, sports conferences and smart manufacturing. Our universities generate intellectual capital, our esteemed hospitals and healthcare institutions provide access and teaching, our venture capital taps into this to drive a robust start-up economy, and biomedical discovery and growth is the result. Groups that meet in Boston and Cambridge have access to the ever-expanding network of these world-renowned businesses and institutions located in the Greater Boston area.
What’s more, Boston is very accessible. With direct nonstop service from over eighty domestic locations and sixty international destinations, Boston truly is the gateway to Massachusetts, New England, and the United States. Boston is the closest US city to Europe with nine non-stop flights daily to the UK alone. And upon arrival at Boston Logan International Airport, attendees are a mere fifteen minutes away from downtown by car, subway or ferry service for those who prefer to come across Boston Harbor. The proximity of the airport, and easy entry points into the city, are outstanding assets for Boston that resonate with all visitors.
If you only have a few days in Boston, make sure to:
Explore Seaport Square – Experiential sports venues abound such as Puttshack, SPIN, Flight Club and F1 Arcade. The culinary scene is amazing with Grace by Nia, Row 34, Committee, Woods Hill Pier 4, and Hook + Line joining an array of premium steakhouses in the area.
Check out a game or concert – Boston is a sports town so there is sure to be some activity happening while you are in town – a Red Sox game at Fenway, a Celtics or Bruins game at the Garden, or a New England Patriots or New England Revolution game at Gillette Stadium. These sports facilities also function as concert venues. Additional venues include MGM Music Hall, The Stage at Suffolk Downs, Roadrunner and Big Night Live.
Discover new neighbourhoods – a city of neighbourhoods, Boston offers something for everyone. Go on a tour of Chinatown, explore the global cuisine in East Boston, Allston and Dorchester, take a walk around Jamaica Pond and visit a farmers’ market in Roslindale. Cross the river into Cambridge and take a tour of Harvard University, visit the Harvard Art Museums or the newly constructed Museum at MIT which showcases the incredible innovation that has occurred in Boston and Cambridge.
For more information: Stephanie Pappas, Vice President of International & Sports Sales, spappas@meetboston.com. www.meetboston.com/meetings
Dear Colleagues
Welcome to latest edition of “The PCO”.
In this edition, we reflect on the profound role of globalisation and cross-cultural communication in shaping the business events industry. In an increasingly interconnected world, the cornerstone of our success lies not just in logistics or strategy but in empathy—the ability to truly understand, appreciate, and celebrate the diverse cultures we engage with.
It is a timely theme as there is a very full calendar of international industry events and our own clients gathering from across the globe.
As we navigate the complexities of hosting international events, one thing remains constant: making people feel welcome. When we approach our work with a mindset of openness and inclusion, we build lasting relationships that transcend borders. It's about more than just overcoming language barriers or cultural nuances; it's about creating spaces where every individual feels valued and heard.
In this issue, I invite you to reflect on how we, as event professionals, can lead with empathy in every interaction. Whether you're collaborating with international clients, partners, or attendees, the key to success is making them feel seen, respected, and part of something bigger.
Our shared journey in this globalised landscape offers endless opportunities to learn from one another and grow. Let’s continue to foster understanding, bridge differences, and ensure that the events we create are as welcoming as they are impactful.
Sarah Markey-Hamm President, IAPCO
According to the Events Industry Council (EIC), the global business events industry supports over 26 million direct jobs across most countries. IAPCO represents 91 company member PCOs with almost 10,000 meeting professionals who delivered over 17,000 events around the globe in 2023.
With the increasing frequency of international conferences, meetings and exhibitions, understanding and embracing cultural differences has become a necessity. Cross-cultural collaboration plays a pivotal role as meeting professionals, partners and clients from diverse backgrounds gather together in cities around the globe to deliver meetings and events that leave a lasting impact.
Edward T. Hall, a leading anthropologist and cross-cultural researcher once stated that “Culture is communication and communication is culture."
Effective communication, adaptability and technology are all important factors that we must consider as we plan and deliver professional meetings and events in any city and country today.
How do we ensure we remain as adaptable and agile as possible whilst ensuring our message and intentions are clearly understood?
In this edition of The PCO, we hear from some of our IAPCO members and our wider global community about what is important to them and how they ensure collaboration is fostered in multi-national and diverse groups.
Martin Boyle CEO, IAPCO
Editor: Paul Christian (paul@iapco.org)
Message from the President 03 and CEO
Globalisation and cross-cultural communication
Successful international congress 06 anniversary in Frankfurt
Porto, Where Events Empower 08 and Communities Connect
An Interactive 3-Day Education Seminar
Upcoming Education and Events 14
Dates for your diary for education, networking And professional development provided and Supported by IAPCO.
IMEX America: 15
Joint Associations collaborate to empower the Next Generation in Cultivating Leadership in a Globalised Workforce
NextGen Perspective: 18
Globalisation and cross-cultural communication in International events
Unlocking Excellence 25
IAPCO Annual Meeting and 37 General Assembly, in Taipei, Taiwan
IAPCO and NZICC's Next Gen 38 Leaders Programme: Preparing Asia-Pacific's Emerging Leaders for Success
Member News 46
Update from the IAPCO Member Community
Images from the IAPCO 50 Community
Theme: Excellence — a goal or state of mind?
Is excellence something you tick off, or it is a way of being? IAPCO’s advocacy campaign ‘Unlocking Excellence’ emphasises the latter.
Success hinges on precision, professionalism, and an unwavering commitment to quality. At IAPCO excellence is not just a goal but a standard.
Our December issue will look at the relentless pursuit of improvement, learning and collaboration. Uniting a global community of like-minded professionals who are driven to surpass expectations, create meaningful impact and leave a lasting legacy – for their teams, clients, partners, communities, and the global meetings industry.
Deadline for all contributions: 6 Dec 2024
We welcome submissions from all our members from around the world.
Editorial support is provided to non-English speakers.
Send your contributions for the next edition to paul@iapco.org
The 50th European Conference on Optical Communication celebrated its anniversary congress with 1.700 participants from 22 to 26 September 2024 at the locations of Messe Frankfurt. The collocated ECOC Exhibition took place from 23 to 25 September.
Over the past 50 years, optical technologies have revolutionized global communications. Looking into the future, these technologies will be even more crucial in driving the next wave of digital transformation.
ECOC is one of the world’s two largest and Europe’s most prestigious conference in the field of optical communications, bringing together scientists, engineers and business leaders from across the globe.
Alongside the conference, the collocated exhibition is the largest of its kind in Europe.
The organisers VDE - Association for Electrical, Electronic & Information Technologies, headquartered in Frankfurt am Main (for the congress) and Nexus Media Events (for the exhibition) chose the locations of Messe Frankfurt for their 2024 event.
The locations of Messe Frankfurt offered a compact building
setting for the two corresponding event formats with separate registration areas and various additional events such as the anniversary gala, symposium, poster session and social events.
ECOC Congress - Congress Center Messe Frankfurt and Forum Messe Frankfurt
The Congress Center accommodated almost 100 sessions over five days. In addition to the existing conference rooms, the highly flexible large Harmonie hall (1,800 sqm) was converted into six separate conference rooms.
The congress opening with over 1000 participants took place in the neighbouring Forum in the Panorama hall, which was converted immediately afterwards for the anniversary gala on the same evening with 1200 people.
We welcomed record numbers to the Frankfurt show which is on one hand due to the biggest names and most influential thought leaders joining us here and on the other hand due to the excellent reachability of Frankfurt am Main. For our international visitors and exhibitors it was incredibly easy to get there and back again.
Charlotte Minter, Operations Director ECOC, Nexus Media Events
With a direct connection to the congress and its own entrance situation, the exhibition with about 300 exhibitors took place in Hall 5.1 (newly opened in 2023) and the adjacent hall 6.1. Integrated into the exhibition were two theatre sessions as well as about 40 built meeting rooms for exhibitors, catering stations and the poster session of the congress with 180 + posters.
After the get-together in the Congress Center and the Anniversary Gala in the Forum, two social events took place in external locations, close to the exhibition grounds:
- The VIP Dinner at Klassikstadt, an industrial-style location for classic car enthusiasts
- Conference Dinner in the venerable Gesellschaftshaus in Frankfurt’s botanical garden
Four buildings and close to the city centre - short distances for all participants
All four event buildings are directly connected to each other. The Via mobile's moving walkways allow participants to cover short distances quickly and easily. And clear signposting provides orientation everywhere.
The city center and 12,000 hotel rooms can also be reached on foot or by public transport in just a few minutes from the exhibition grounds.
Further information: messefrankfurt.com/locations
We were able to accommodate all the different event components in the locations perfectly and with extremely short distances. This applied to the locations at the Messe Frankfurt as well as to the evening locations within the city of Frankfurt. Our participants felt very comfortable and found their way around perfectly.
Tina Franke, VDE Conference Service
https://www.linkedin.com/showcase/ messefrankfurtlocations/?viewAsMember=true
https://twitter.com/mflocations
The primary venue for the seminar is the Renaissance Porto Lapa Hotel; a modern, upscale hotel in the iconic Lapa neighborhood, easily accessible from the airport via the Porto Metro.
EDGE registration and the welcome drinks reception will be held at the Renaissance Porto Lapa Hotel on Monday evening.
Days 1 and 3 of the seminar will be held in the light-filled meeting rooms of the hotel with direct access to a spacious outdoor patio.
Room rates for EDGE attendees booked via the EDGE Porto website:Double/Twin for single use - 127€ Double/Twin - 142€
City Tax Included (2€/Night) Please note that city tax may change
Education Programme
• Communication Skills
• Global Trends
• Collaborative Bidding
• Strategy
• Group Workshop
Social Programme
• Drinks at the Pink Museum
• Dinner at PIP in the World of Wine (WOW)
Social Programme
• Dinner and IAPCO Party at MXM
EDGE seminars provide an excellent opportunity for meetings industry professionals to further their career.
taught by meetings industry experts and a fun and interactive social programme to network with colleagues
A full day visit in Braga; Portugals historic 3rd city.
Depending on flights, participants can opt to leave on Friday evening or Saturday morning. Email: iapcoedgeporto@aimgroup.eu to register your interest.
Visit Porto and North have organised an optional post-seminar trip for meeting planners, PCOs and Associations. The trip will depart on Thursday afternoon to Guimaraes with dinner and an overnight stay in Braga.
The integration of Indigenous cultures into events is no longer just a symbolic gesture – it is a meaningful reflection of an organisation’s cultural depth and intention.
Conference organisers now face the challenge of ensuring their engagement with First Nations culture is both genuine and aligned with their own journey of cultural development.
For Arinex, an expansion into Aotearoa, New Zealand –following the acquisition of Auaha and a recent increase in incentive programmes – has resulted in a deeper connection and understanding of Māori culture.
Ngāti Mutunga woman Sandra Julian – former Auaha Founder and now Arinex Senior Business Development Manager – said, ‘For many in the business events sector, the concept of manaakitanga – the practice of hospitality, respect and care for others – is familiar and often incorporated into events through pōwhiri or mihi whakatau (welcoming ceremonies), acknowledging the local iwi (tribes), or using te reo Māori. While these are important elements, authentic engagement demands more than ticking off a checklist. It requires a thoughtful understanding of where your organisation stands in terms of cultural competency and development.’
This was the underlying objective in the delivery of the 2023 Navigate Summit hosted by supplier diversity organisation Amotai. The conference’s procurement policy to preference Māori or Pasifikaowned suppliers resulted in eight-five per cent of contracted suppliers being from these groups.
This approach helped build not only a unique and culturally enriching experience for attendees, but also demonstrated a genuine commitment to Māori engagement.
Arinex CEO Nicole Walker said, ‘We weave together indigenous practices and global approaches in a way that is meaningful, respectful and focused on outcomes that enable everyone to thrive in a rapidly changing world. It takes vision, resilience, hard work and leadership, and we’re here right beside our clients every step of the way.’
Understanding the local whenua (land) and its people, and integrating this into your event, adds depth and significance. By fostering respectful relationships and tailoring your engagement to reflect your organisation’s cultural capability, you create richer, more engaging event experiences.
Julian added, ‘As this whakataukī (Māori proverb) reminds us: He aha te mea nui o te ao? He tāngata, he tāngata, he tāngata – “What is the most important thing in the world? It is people, it is people, it is people”.’
This approach helped build not only a unique and culturally enriching experience for attendees, but also demonstrated a genuine commitment to Māori engagement.
Demonstrating cultural intelligence in project delivery
In 2023, Conference Partners International (CPI) successfully delivered the One Young World Summit in Belfast, Northern Ireland. This unique event brought together nearly 2,000 delegates from 196 countries, focusing on young leaders aged 18–30 who represent the future of global leadership. Having already managed the Summit in Dublin in 2014, this was CPI’s second time delivering the event.
Managing such a multicultural gathering provided invaluable insights into the challenges and opportunities of executing global events for a cross-cultural audience. CPI’s CEO, Nicky McGrane, understood the impact One Young World could have on delegates, the host city and the CPI team. Nicky emphasised the importance of developing a plan that incorporated cultural intelligence into every aspect of the event’s management.
Internal Reflection and Preparation
The first step in CPI's approach was an internal reflection on the cultural backgrounds and any potential biases within the team that could affect the event’s delivery. Understanding and addressing the diverse perspectives of delegates from various cultural backgrounds was central to ensuring a successful event. CPI focused on knowledge sharing and team learning as critical components of the process. Building on lessons from our experience in 2014, we also observed the 2022 One Young World Summit in Manchester to keep pace with the latest strategies for delivering such a largescale event.
Prioritising delegate engagement
One of our primary goals was to create an environment where all delegates felt comfortable participating, regardless of their background or experience. In particular we wanted to emphasise that every culture was welcome within the conference. One of the pitfalls of the globalisation of events is that there can be a risk of cultural homogenisation. One Young World, is a celebration of diverse cultures so our focus was to provide a delegates a safe platform to be themselves. We trained our delegate services team to tailor communication to the needs of the audience, ensuring language and instructions were clear and accessible. Given that many delegates had limited conference or travel experience, we took extra care not to assume prior knowledge and provided detailed guidance.
Close collaboration with Belfast City Council helped ensure a seamless experience for delegates upon arrival. From addressing accessibility issues to managing cultural differences in accommodation preferences, we worked hard to remove any potential barriers.
During the conference, food and communication were two major areas of focus. With such a diverse range of dietary requirements, we partnered closely with the ICC Belfast to ensure every need was met. In the main sessions, we prioritised accessibility by providing closed captioning and focusing cameras on the speakers, ensuring that delegates could fully engage with the content from anywhere in the auditorium. This helped create a foundation for deeper engagement throughout the event, which was our top priority. A successful outcome and ongoing learning
Overall, the delivery of One Young World 2023 was a resounding success, with some of our on-site initiatives receiving recognition through IAPCO Awards. Reflecting on the experience, our team recognised that while perfection is difficult to achieve, taking deliberate steps to accommodate as many cultures as possible was highly appreciated by everyone involved.
As we advanced through the planning stages, our approach continued to evolve. Fortunately, our strong relationship with the client, combined with insights from previous events in Dublin and Manchester, provided a solid foundation for success.
As CPI continues to deliver future projects, we remain committed to applying lessons from past experiences, both our own and those specific to the conferences we manage. Using these learnings as a foundation, we prioritise open dialogue with both clients and delegates, ensuring cultural sensitivity is always on the agenda. Making cultural intelligence an ongoing action point for every member of our team is, and will continue to be, the ultimate key to success.
Globalisation has greatly changed the event and congress industry by facilitating access to international markets, but it has also created new challenges in the area of intercultural communication and cooperation. It is crucial for professional congress organisers (PCOs) to understand and adapt to cultural differences. We at CPO HANSER SERVICE have gained a lot of experience over the last forty years and have seen and experienced a lot! Here are some tips for intercultural work and dealing with globalisation in event planning:
Develop cultural sensitivity
- Acquire background knowledge: Find out in advance about the cultural background of the congress destination and also of the international participants (e.g. behaviour, rules of politeness, understanding of time). This shows respect and helps to avoid misunderstandings.
- Consider communication styles: Cultures differ in their communication style – in some countries direct communication is favoured (e.g. USA), in others, communication is more indirect (e.g. Japan). Adapt your communication accordingly.
Improve intercultural communication
- Language: If you are planning a congress in another country and have international participants, make sure that language barriers are minimised. English is often the lingua franca, but it can be helpful to offer translation services.
- Non-verbal communication: Pay attention to non-verbal signals, which can be interpreted differently in different cultures. For example, gestures, eye contact or body distance can vary.
- Take public holidays and religious customs into account: When scheduling, it is important to be aware of national or religious holidays that may be significant to certain participants.
Show flexibility and adaptability
- Understand different expectations: International participants may have different expectations in terms of event format, food choices, break times, hospitality, courtesy and protocol rules or dress code. It is important to respond flexibly to these expectations.
- Time management: Time is valued differently in different
cultures – in some cultures punctuality is strictly adhered to (e.g. Germany), while others have a more flexible attitude (e.g. southern Europe). PCOs should take this into account when planning.
Build partnerships and networks
- Use local expertise: Work with local agencies and service providers to better adapt the event to the cultural conditions of the host country. Local partners understand the countryspecific requirements and can help to make the event run more smoothly.
- Maintain a network: Building an international network of contacts and partners is crucial. This facilitates the organisation of international congresses and events and opens doors to new markets.
Use technological tools
- Virtual events and hybrid formats: In a globalised world, not all participants can always be physically present. The use of video conferencing technologies and hybrid events makes it possible to reach a wider international audience.
- Translation and interpreting technologies: Technologies such as real-time translation apps or portable interpreting devices can help to overcome language barriers. Considering sustainability and ethics
- Sustainability: Globalisation also brings with it a responsibility to act sustainably. Make sure to include ecological aspects in the planning, especially for international events that cause high CO2 emissions through travelling.
- Ethical considerations: Respect human rights, labour laws and cultural traditions of the countries where the event takes place. Also pay attention to fair and ethical practices when selecting suppliers and partners.
Flexibility in the event of unexpected events
- Political or economic instability: Be prepared for unforeseen events that could be triggered by political or economic crises in certain regions. Careful risk planning and flexibility in planning are crucial.
- Pandemics and health regulations: COVID-19 has shown how important it is to be prepared for global health risks. Keep up to date with health and safety regulations and ensure that you can react flexibly to changes.
Ongoing training
- Intercultural training: Invest in intercultural training programmes for yourself and your team to develop a better understanding of other cultures and to be able to work more successfully in international contexts.
- Participation in international congresses: Attend international congresses regularly to keep up to date with global trends in the congress and event industry.
Organising in other countries is not always easy, but it is exciting and eventful. It requires a high degree of cultural competence, flexibility and adaptability. By consciously dealing with cultural differences and using modern technologies, PCOs can organise successful and smooth international events.
Author: Katrin Suchi, Director of Sales & Marketing, CPO HANSER SERVICE
Globalisation has greatly changed the event and congress industry by facilitating access to international markets, but it has also created new challenges in the area of intercultural communication and cooperation.
Uncover fresh perspectives on leading the meetings industry. CEOs share talent development strategies, while rising stars discuss career aspirations. Discover key takeaways for fostering a thriving future workforce.
The Power of Partnership
Speaker: Stephane Talboom, KIT Group
Tuesday 19th — 10.30-11.00 (N75)
IAPCO Pop-Up education
Wednesday 20th — 10.30-11.00 (N75) — 11.00-11.30 (D60)
Thursday 21st— 10.00-10.45 (Workplace Revolution)
IAPCO EDGE Porto - Coffee at Visit Portugal
The Power of Shared Human Values
Japan National Tourism Organisation is set to host the prestigious IAPCO Hosted EDGE Seminar in Tokyo, Japan on 7 – 8 December 2024. IAPCO’s Hosted EDGE Seminars are renowned for fostering knowledge and creating networking opportunities for professionals within the meetings industry. The two-day event promises to be an enriching experience for professionals in the meetings and conventions industry.
In relation to IAPCO’s strategic partnership with IPCAA and importance of IAPCO members being aware of medical compliance we are highlighting this event.
In the first part of the 13th edition of this seminar the pressing issues and emerging trends in medical congress compliance.
The Joint Associations Next Generation Workshop, on Cultivating Leadership in a Globalised Workforce, took place during Smart Monday at IMEX America in Las Vegas.
Organised by IAPCO, IFES, AIPC, and AMCI, the workshop addressed key topics included adapting to a shifting global landscape and creating leadership opportunities for talent from low and middle-income countries.
Estefanía Zárate Angarita, of Kenes Group, said: “The Joint Associations Workshop is a demonstration of continuous and strengthening collaboration between key players of our global meetings sector, where the visions and talents of the future leaders are centre stage.
“The programme and the format, including the logistics and the delivery of this educational session have been mindfully crafted by ambitious early career professionals to enable a platform for cutting-edge conversation around leadership, globalisation, and knowledge exchange across cultures and generations.
The four associations intend to continue the collaboration going forward and are planning a shared workshop at IMEX Frankfurt 2025.
The ‘right to disconnect’ in an evolving workplace IMEX America, in Las Vegas, included a session on the ‘right to disconnect’ in an evolving workplace.
The workshop was led by IAPCO CEO Martin Boyle and moderated by Estefania Zarate Angarita.
It featured panellists Nicole Walker, Ori Lahav, Nicky McGrane, and Ajay Bhojwani.
The panel discussed the impact of remote work and the implementation of disconnect policies by organisations and countries like Australia.
The conversation highlighted the importance of work-life balance, the challenges of managing a diverse workforce and the potential consequences of government-imposed regulations enshrining the right to disconnect in law.
The panellists shared their experiences and perspectives on fostering a healthy work environment, respecting personal time and ensuring productivity without overburdening employees.
Insights on leadership, flexibility, trust and the role of individual self-regulation were also discussed.
“As a member of the IAPCO Next Generation Committee, it was my honour to work alongside colleagues from AMCI, IFES and AIPC to bring this format for the first time to IMEX America, transferring the lessons from our first Joint Associations Workshop, carried out this past May at IMEX Frankfurt and tailoring the content to the audience from the Americas.
The session concluded with the panellists emphasising the need for structured flexibility, strong management and alignment of individual values with organisational goals to support the right to disconnect.
“It was exciting to share my experience as a Colombian journalist and digital nomad, working remotely for the worldclass PCO Kenes Group since 2021.”
The lively workshop concluded with a rap performance of the key points of the discussion. Watch it here: https://vimeo.com/1024716916?share=copy
Uta Goretzky, Executive Director, IFES, said: “Motivated employees who have a stable network within the industry are a key factor in the MICE industry. The Next-Gen workshops at IMEX contribute to these networks and, along the way, participants learn from each other and from experienced experts. In short, the offer from the cooperating associations is a must.”
The workshop highlighted the importance that each of the four associations place on collaboratiion and the importance of giving a voice to the Next Generation.
In an era where digital interactions dominate, there is something uniquely powerful about a gathering of minds across borders. The magic of international events lies not merely in their size but in the delicate interplay of diverse cultures, ideas, and perspectives converging in a single space. For OIC Group, orchestrating these gatherings means much more than logistical planning, it is about creating an experience that resonates on a global level, where each participant feels seen, heard, and connected despite the differences in language, tradition, and custom. As the global landscape evolves, so does our mission: to craft events that do more than connect markets, they bridge worlds, cultures, and ultimately, people.
This year, we had a remarkable experience in Bangkok, Thailand, where one of our most prestigious international congresses took place. What makes this event particularly unique is that it is hosted in a different world region each year, giving us an invaluable opportunity to explore the dynamic intersection of international events and diverse cultures. From our experience, we’ve learned that effective communication and a deep understanding of local cultural nuances are key to delivering successful global events.
Engaging in active listening to foster communication
The first step towards managing cross-cultural events effectively is active listening. For our Bangkok event, we focused on engaging with local partners and suppliers through regular web calls exchanges. These interactions helped us understand not only the logistical aspects but also the subtle cultural cues that influence communication styles in Thailand. It was vital to adapt to a communication approach that emphasized patience, gentleness, and a softspoken demeanor, traits that are highly valued in Thai culture.
For our team, these early interactions were instrumental in setting the tone for a successful partnership. While initial communication barriers are not uncommon, particularly when working across borders, we found that a site visit was extremely beneficial. It allowed us to build personal connections, understand the local context, and develop a rapport that went beyond professional collaboration. Overcoming preliminary cultural differences became easier once we had the chance to meet face-to-face and build mutual trust.
Adapting to local cultures for inclusive experiences
One of the most enriching aspects of planning global events is the opportunity to adapt various event features to align with local cultural preferences. In Bangkok, several adjustments were made to ensure that the event was culturally inclusive and resonated with the local participants.
However, one of the most memorable aspects was the food. The culinary experience is often a gateway to cultural exploration, and in Thailand, we embraced local flavours and innovative presentation styles. We worked closely with local caterers to ensure that every meal not only satisfied but also educated our international guests about Thai cuisine and culture. This was essential in making participants feel connected to the local environment.
The importance of cross-cultural learning
Travelling for business and managing events around the world provides an unparalleled opportunity for cultural learning. In Bangkok, we were reminded of the importance of quiet listening and remaining open to different approaches during negotiations. The local practice of maintaining a calm, patient attitude, even in moments of tension, left a lasting impression on our team. These lessons are more than just business strategies, they enrich our personal and professional lives and shape the way we approach future events in other parts of the world.
With each event, we deepen our commitment to understanding, respecting, and celebrating the diverse cultures that make our work so fulfilling.
Annalisa Batistini, International Account Manager, OIC Group
In an era where digital interactions dominate, there is something uniquely powerful about a gathering of minds across borders.
In this compilation of experiences for our Next Generation Committee members, we explore the dynamic interplay of international events and diverse cultures, focusing on the challenges and opportunities that arise when working across borders.
Three NextGen professionals from Japan, Greece and France share their insights on how multiculturalism impacts the meetings and events sector, as well as the main challenges in fostering effective cross-cultural communication.
How has working with colleagues from different cultures impacted your career?
Takao Fujitani (Japan), planner at Japan Convention Services, reflects on how working with colleagues from diverse cultural backgrounds has influenced his professional growth. "In Japan, most of my colleagues share a similar cultural background, but the presence of those with international experiences challenges my assumptions. Interacting with them has made me more self-aware, helping me question my own biases and approach clients in a more neutral and thoughtful manner." He emphasizes how this has shaped his ability to communicate calmly and equitably with global clients.
Alexandros Terzis (Greece), Event Coordinator at ERA Congresses & Events, shares a specific instance where crosscultural collaboration was essential. "We faced a major hurdle during an event in Chile due to the country's economic regulations. A local colleague helped us navigate the complex process of creating a Tax Registration Number to collect registration fees, something we couldn’t have managed alone. This experience taught me the value of local expertise and the importance of expanding my professional network to include individuals who can offer region-specific insights."
Alexy Gargani (France), Business Manager at AOS, highlights how working with international teams has enhanced his leadership skills. "Experiencing different working styles and communication methods has taught me to be adaptable and empathetic. I’ve learned to look beyond stereotypes and value the unique contributions of each individual, which has enriched my decision-making process and helped me lead more inclusively." Alexy believes these cross-cultural experiences have made him a better leader, especially when serving a global client base with diverse expectations.
By
Estefanía Zárate Angarita Media & Communications Manager at Kenes Group / IAPCO Next Gen Committee
Interviewing Next Gen Committee Members
Every year IAPCO Members have the incredible opportunity to nominate individuals and organisations that have showcased excellence, quality and significant contributions to the meetings industry.
The Driving Excellence Awards are coveted by those who seek acknowledgement for their exceptional work and dedication.
If you have a colleague, partner, or organisation that has gone above and beyond to deliver excellence, now is the time to nominate them for an IAPCO Driving Excellence Award.
Lets celebrate their incredible talent and efforts with global recognition across the industry.
Click on the logos below to nominate
In today’s increasingly globalised world, the event management industry faces both opportunities and challenges when organising conferences across borders.
As organisations seek to engage audiences to transform behaviour now more than ever, navigating cultural diversity, fostering cross-cultural communication and integrating sustainability into event planning is essential.
At AIM Group International, we understand that the success of global events depends on embracing cultural differences, aiming for a change in the behaviour of all stakeholders involved while simultaneously aligning sustainability practices, which can vary significantly across regions.
This approach reflects our strong advocacy for considering the triple impact of events – environmental, social and economic – and we believe that these elements must work together harmoniously in the design and execution of conferences and congresses.
The challenges of managing international events Planning and executing events in diverse cultural contexts can present a range of challenges, including language barriers, differing communication styles and unique societal norms. For instance, while some cultures value direct communication and prompt decision-making, others emphasise relationship-building and consensus before acting.
At AIM Group International, we adapt our approach by understanding these differences and customising our strategies.
For example, a recent event we managed for UK customers in the north of Spain required adjustments in the programme to reflect local customs and preferences. This flexibility ensures that our events resonate with diverse audiences and foster inclusivity, a key social element of our triple-impact framework.
One of the most pressing challenges in today’s global events landscape is integrating sustainability measures, especially
when cultural attitudes towards sustainability vary greatly between regions. In some countries, sustainable practices such as minimising waste, using eco-friendly materials, and reducing carbon footprints are highly prioritised.
In others, there is less awareness or fewer resources dedicated to implementing these measures. It is our collective responsibility in the international congress and conference sector to urgently advocate for the creation of a sustainable supply of services and products for our events.
At AIM Group International, we are committed to integrating sustainability into all aspects of event management. This requires careful navigation of local practices while promoting eco-friendly initiatives. Through education and dialogue, we tailor our approach to respect regional preferences while aiming to minimise environmental impact.
For example, at a recent international medical conference, we collaborated with local suppliers to reduce food waste and use reusable materials, aligning the event’s goals with sustainable practices that benefitted both the client and the environment.
Building relationships across borders
In a globalised events landscape, building strong relationships with international clients and partners is essential. Our approach is rooted in creating trust through transparent and consistent communication, regardless of geographical or cultural differences.
For example, during the COVID-19 pandemic, travel restrictions forced us to pivot to virtual events. Despite these challenges, maintaining clear and respectful communication helped us continue delivering successful events. A significant achievement was a virtual summit involving participants from over thirty countries, where we ensured all stakeholders were aligned on event goals and sustainability initiatives, regardless of their geographical location.
This experience reflects the social impact of global events –facilitating collaboration, connection and knowledge-sharing even in challenging times. By fostering relationships across borders, we create long-lasting social and economic value for all participants involved.
Another key element of global event management is the creation of inclusive and diverse environments. We believe
that diversity should not only be reflected in the content but also the design and execution of the event. Whether ensuring representation on panels, offering multilingual materials, or catering to different dietary and accessibility needs, inclusivity is at the core of our planning process. At AIM Group International, we aim to ensure that every attendee, regardless of background or identity, feels welcome and included.
For example, during a recent international summit in Europe, we facilitated networking opportunities to encourage interaction across cultures and provided AI translation services to make the content accessible to everyone. This focus on inclusivity strengthens both the social and economic impact of our events.
Designing events with triple impact: A pathway to the future – a unique approach pioneered by AIM Group International in Spain
While integrating sustainability across borders presents challenges, it also offers unique opportunities. By promoting sustainability as a shared goal, event managers can lead the way in shaping environmentally conscious practices in regions that may be less familiar with such measures. This approach can also foster stronger partnerships and enhance the value of the event experience.
At AIM Group International, we continue to evolve our approach to event management by embracing both crosscultural communication and sustainability in a globalised world.
Our ability to communicate effectively, respect cultural differences and implement sustainable practices ensures our success in organising impactful events across borders.
By considering the triple impact of conferences and events – environmental, social and economic – we believe we can create a positive and legacy for all stakeholders involved. As the industry continues to globalise, these factors will be essential in driving the future of event management.
Angeles Moreno, Country Manager Spain | AIM Group International
In today’s increasingly globalised world, the event management industry faces both opportunities and challenges when organising conferences across borders.
At Melbourne Convention and Exhibition Centre (MCEC), visionary ideas come to life as the world's thought leaders gather for a diverse range of events.
This year’s 2024 AIATSIS Summit was a standout event, bringing together different cultures for five days of deep dialogue and learning, transforming our venue into a vibrant hub of cultural exchange and collaboration and highlighting the power of cross-cultural communication in a globalised landscape.
With 2,150 attendees joining both in person and online, the summit was one of the largest gatherings of Aboriginal and Torres Strait Islander peoples ever seen in Melbourne. Celebrating the power of collaboration and cultural integration, the event significantly impacted attendees, the local economy and the community beyond the summit.
The Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) is Australia’s leading authority on Indigenous cultures, dedicated to preserving and promoting Aboriginal and Torres Strait Islander histories and heritage.
AIATSIS ensures Indigenous cultures are respected, understood and integrated into Australia’s national story through research, archives and educational resources. At the 2024 AIATSIS Summit, this mission was front and centre, creating a space where tradition and modern thought came together, sparking new ideas and strengthening cultural connections.
Opening with respect and ceremony
The summit kicked off with a powerful Welcome to Country and a traditional smoking ceremony, setting the stage for an event rooted in respect and cultural significance. These heartfelt acknowledgments of the land and its people were more than just moments – they were the perfect introduction to a vibrant cultural programme that celebrated heritage and sparked meaningful connections.
Following the ceremonies, prominent Indigenous leaders took the spotlight, steering the conversation toward knowledge-sharing and forward-thinking ideas, setting the tone for the days ahead.
• Jodie Sizer, AIATSIS chair, emphasised the importance of cultural integration and leadership.
• Ngarra Murray and Rueben Berg, co-chairs of the First Peoples’ Assembly of Victoria, explored the future of
Indigenous governance, land rights and the journey towards treaties.
• Jamie Lowe, CEO of the National Native Title Council, delivered the Mabo Lecture, providing invaluable insights into native title and its significance for Indigenous communities.
Under the theme Celebrating Indigenous Brilliance: Then and Now, the summit honoured the world’s longestliving culture by blending heritage with modern evolution. Concurrent sessions covered crucial topics like rights, recognition and connection to land. Discussions included Pathways to Recognition, exploring native title claims and treaty processes; Cultural Heritage, focusing on protecting Indigenous heritage; and Economic Empowerment, examining Indigenous-led development.
Cultural resilience was a key theme, with highlights such as Strength in Continuity, delving into how traditional practices have been preserved, and Overcoming Adversity, addressing Indigenous responses to modern challenges.
Designed to deepen understanding and celebrate the unique contributions of First Nations peoples, the summit featured breakout sessions like the AIATSIS Consultation Sessions, which engaged participants in discussions on cultural preservation and innovation. Digitisation and Preservation Workshops focused on safeguarding cultural materials and stories, ensuring Indigenous knowledge is protected for future generations. Economic Development Panels explored Indigenous-led initiatives, discussing strategies for sustainable growth and prosperity.
The Youth Forum, a standout feature of the summit, brought together young native title holders, students and community organisers to shape the future of Indigenous leadership, governance and nation-building. Over several days, these young leaders engaged in dynamic discussions, workshops and networking opportunities, exchanging ideas and strategies to address the challenges and opportunities in their communities. The forum not only empowered these emerging voices but also guaranteed that their perspectives and visions were central to the broader conversations at the summit.
Inclusivity and sustainability everywhere
MCEC’s team put great thought into curating a menu that celebrated diversity and inclusivity, offering a wide array of delicious options to meet the varied dietary needs of all attendees. Every detail was covered from gluten-free and vegan dishes to culturally significant meals and allergenconscious selections.
Bridging the gap between in-person and remote attendees, the summit offered a free live-streaming platform and a realtime updated app, giving delegates everything they needed right at their fingertips.
Leading the charge in sustainability, biodegradable name badges were used, digital signage was ramped up to cut down on paper waste, and a digital app was promoted to replace printed programmes. Sustainability was front and centre, with reusable cups and clearly marked waste stations throughout the venue.
Making an impact
With delegates flying in from across Australia and two from overseas, the AIATSIS summit 2024 didn’t just light up MCEC – it also gave a significant boost to Melbourne’s hospitality sector. Delegates stayed an average of three to five nights, contributing to the local economy and amplifying the event’s overall impact.
The summit was a powerful example of culture, collaboration and innovation coming together. It highlighted the strength of Indigenous communities, fostered meaningful connections and drove forward-looking conversations that will continue to make an impact long after the event.
MCEC’s Positive Impact Guide
Through MCEC’s Positive Impact Guide, event planners can create a truly inclusive and sustainable event experience like AITSIS. Explore the simple yet impactful ways to infuse sustainability in every aspect of an event, create meaningful engagement with the Traditional Owners of the land on which MCEC is built, provide an inclusive experience for all attendees, and elevate the event with impactful speakers or add-on experiences with MCEC community partners.
IAPCO Council recently travelled to Auckland, NZ for its third in-person Council Meeting of 2024, followed by an additional community engagement visit to Melbourne. The objective of both visits was to continue to expand on, and advocate for the great work of IAPCO and our community, the value of working with IAPCO members and to support the future success of our host cities.
Whilst in Auckland, Council was greeted with a traditional Māori welcome and given a “behind the scenes” hard-hat tour of the soon-to-be-open New Zealand International Conference Centre (NZICC). A 3-hour focussed workshop with the NZICC team drove discussions and solutions to address the future needs of association client meetings and events.
IAPCO Council members and IAPCO CEO then conducted their 3-day closed Council meeting to review the progress and success of existing activities and to begin building IAPCO’s strategy for the next 3-5 years.
Four successful days in Auckland was then followed by a trip to Melbourne, Australia to meet with IAPCO Partners, Melbourne Convention Bureau and Melbourne Convention and Exhibition Centre culminating in a presentation and Council Member panel discussion with over 80 members of the Melbourne meetings and events industry.
It is abundantly clear that partnerships with forward-thinking destinations and stakeholders collaborating together to drive our industry forward is alive and well across our IAPCO Community.
The 2024 FIRST Global Challenge, hosted in Athens from 26 to 29 September, brought together some of the brightest young minds from 193 countries in a celebration of innovation, collaboration, technology, sustainability and peace.
Under the theme ‘Feeding the Future’, this year’s competition challenged participants to design and programme robots to tackle some of the most pressing issues in sustainable food systems, focusing on the intersection of water, food and energy. The event not only emphasised technological solutions but also underscored the importance of cooperation between countries and cultures in addressing global challenges
In a period where the world is facing significant tension, the First Global Challenge showcased how the new generation from countries in conflict can cooperate and show in practice what the Olympic spirit means in its historicity. Through technology, digital applications, robotics, these young leaders succeeded in seeing and showcasing the world differently.
FIRST Global, FGC organiser, is a US-based non-profit public charity founded by the founder of FIRST®, Dean Kamen. FIRST Global’s mission is to inspire leadership and innovation in young people from all nations, empowering them through education in science, technology, engineering and mathematics – also known as STEM.
AFEA Congress: Facilitating a global event
AFEA Congress had the honour and pleasure to be assigned as the local organiser and event planner, by the international organisation, First Global, as well as the host organisers, the Hellenic Ministry of Digital Governance and Mellon Lab, under the guidance of the main organiser Show Ready Events, playing a critical role in ensuring the smooth execution of the event. All players joined forces to make FGC 2024 Athens a memorable experience, with the objective to inspire young STEM athletes from around the world.
The Greek Ministry of Digital Governance’s role in advancing technological infrastructure and digital transformation across Greece, ensured an active involvement at the FIRST Global Challenge Athens 2024 through seamless technological integration, support, and regulatory oversight, helping to deliver a world-class robotics competition.
MellonLab, an innovative educational organisation in Greece, dedicated to promoting STEM through hands-on learning and collaboration, was key in the success of the
event, in inspiring and organising educational outreach and engagement programmes, as a core partner for the FIRST Global Challenge Athens 2024.
From managing the overall logistics and hospitality for over 2,000 participants, to coordinating the complex arrivals and departures transportation network required to move teams, judges, volunteers and VIP guests across the city and more than six venues, AFEA’s involvement was key to the event’s smooth design and operations, under the guidance of First Global and Mellon Lab.
The Peace and Friendship Stadium (SEF), selected as the main competition venue, highlighting one of the key objectives of the event in its name, was completely transformed from an athletic site to a world robotics competition arena of the highest technology, welcoming young athletes to practice and compete on their robotic solutions in creating more ‘resilient food systems’. More than 18km fiber optical, twentysix cameras, six video streams, fifty technicians, two digital teams onsite, two live broadcasting channels and other state of the art tools were used to facilitate this inspiring event.
During the event, an impressive 3,500 people were served more than 19,000 meals daily with a buffet service featuring dishes from different cuisines, including options that catered to halal, kosher, vegetarian, vegan and gluten-free dietary preferences. A dedicated workforce of ninety people worked tirelessly each day to ensure smooth operations. To support the large-scale logistics, thirty trucks were employed to transport food and equipment. Despite the volume of food served, the event demonstrated a strong commitment to sustainability, with less than five per cent of food waste recorded.
An iconic opening ceremony
The event officially opened on 26 September at the historic Panathenaic Stadium, the birthplace and host venue of the modern Olympic Games in 1896. The ceremony featured a Parade of Nations, where teams proudly represented their countries, walking in with their national flags. A special performance by the Black Eyed Peas added a dynamic element to the ceremony.
One of the many memorable aspects of the 2024 FGC was the social event held at the Stavros Niarchos Cultural Centre (SNFCC), a venue renowned for its cultural and architectural
significance. This special event’s main goal was to offer teams the opportunity to network with peers from all over the world, create new connections, showcase their culture and experience the richness of Greek culture while enjoying the stunning views of Athens. During the event, team members were dressed in special costumes of the country of their origin, highlighting and honouring each nation’s culture and tradition. An interactive activity of a world puzzle, proposed by AFEA Congress to the organisers to outline the FIRST Global Competition 2024 cross-cultural communication and cooperation vision, was one of many actions curated during the evening. The puzzle was comprised of as many pieces as the participating countries. Each team/country, upon entering the venue was handed one piece of the puzzle, and were asked to find it, place their own piece, be inspired, have fun and unite in creating a global work of art. As the puzzle was slowly completed during the evening, the essence of coopetition, vision, creativity, inclusivity and equity was spotlighted, contributing to FIRST Global’s legacy.
More events followed in six different venues, serving as an important platform for students to interact outside of the competition.
The competition: Innovation and collaboration
The competition at the Peace and Friendship Stadium was the heart of the event, where participants put their robots to the test in a series of challenges. Teams worked together to navigate the robotics matches, demonstrating their problemsolving abilities, engineering skills and creativity in addressing the ‘Feeding the Future’ challenge. The emphasis on creating sustainable food systems through technology resonated with the global audience, as participants showcased their ability to design solutions that could have real-world impact
Beyond the competition floor, participants had the chance to visit booths where teams from different countries displayed their unique cultures, ideas and technological innovations. This aspect of the event fostered a sense of global unity and emphasised the importance of working together.
Acknowledgments and gratitude
AFEA Congress would like to extend its heartfelt thanks to Mellon Lab, the Greek Ministry of Digital Governance and the entire FIRST Global organisation for their invaluable trust and collaboration that brought this event to life, as well as the honour of making AFEA Congress part of this inspiring journey, though an unforgettable collaboration and within a very short period of time.
The event not only showcased Greece’s ability to host large-scale international events and adapt quickly, but also reinforced the importance of collaboration in tackling global challenges and left a very strong legacy on the power of collaboration and teamwork and the dynamics of the next generation in shaping our future.
The added value of a multicultural team ‘Strength lies in differences, not in similarities.’
Stephen Covey – educator and author
To face the new challenges and opportunities of an increasingly globalised, multicultural and diverse work environment, it has become essential for companies to incorporate communication skills that go far beyond the ability to address a local, limited and heterogeneous audience. It is not surprising therefore, that companies operating on a global scale are seeing the rise of multicultural teams capable of managing cultural diversity with flexibility and effectiveness. This diversity encompasses not only ethnicity, language and religion, but also gender and sexual orientation. Over the past two decades, the brilliant vision of a ‘global village’, as described by sociologist Marshall McLuhan, is becoming a reality: a borderless world where territorial distance is irrelevant, and all cultural identities are increasingly interconnected. Companies that manage to harness this potential are those that more easily gain a significant competitive edge in their industry. Triumph Group International (TGI) has fully embraced this multicultural and global vision, making it their strength through a pathway that values uniqueness and constructive cultural exchanges, in a continuous interplay between different value systems and perspectives.
TGI’s multicultural evolution
Founded in Rome in 1986, TGI is one of the most active companies in the events and live industry sector. It serves as an emblematic example of an Italian company, with deep local roots, that has successfully transformed into an international company with expansions in six countries (Italy, United Kingdom, Belgium, Singapore, China, United Arab Emirates) and across three continents. This growth has been driven by the conviction that cultural exchange is a key success factor, as stated by the group's chair, Maria Criscuolo: ‘Diversity and cultural exchange stimulate dialogue and lead to fruitful results in terms of realised ideas and shared values.’ This approach perfectly reflects TGI’s motto, ‘With a heart in Italy and a mind everywhere’, allowing the company to expand and apply the concept of ‘Made in Italy’ to the world of events. TGI has combined Italian experience and creativity with an international outlook, a driving force behind the group's natural global development.
Global events and organisational complexity
Organising large-scale events that bring together participants from all over the world, presents significant challenges in terms of management complexity. TGI addresses these challenges by adopting advanced logistical solutions and taking advantage of new technologies wherever possible. In line with this open-minded approach to innovation, TGI is actively integrating new technologies like virtual reality (VR) and augmented reality (AR) into its events. At the same time, the company is working on incorporating artificial intelligence (AI) and machine learning solutions into its workflow to optimise internal processes, especially to improve data collection and analysis at all stages of an event. The goal is to offer experiences increasingly aligned with clients’ needs and expectations, adapting to a rapidly changing industry. However, TGI believes that such technologies should always enrich the participant’s experience and never be the end goal: an event will always be an emotional experience that only real engagement and interaction can provide. TGI strives to find the right balance in integrating new technologies into the events industry, always with the understanding that technology should serve people and experiences, not the other way around.
TGI's multicultural approach to events: The case studies of WCD2023 and Expo2020
The brainstorming process that precedes every project at TGI benefits from a cultural fusion that creates a positive surge of ideas and influences every stage of the work, from the earliest ideas to the final management and production of the event.
There are at least two approaches to organising an event where this cultural fusion becomes so significant: the first involves projects where the priority is to integrate symbiotically with the culture hosting the event or congress. This was the case with WCD2023, the 25th World Congress of Dermatology held in Singapore in July 2023. The WCD format is hosted every four years by a different member association of the International League of Dermatology Societies (ILDS), making it crucial to provide a unique and personalised experience in each location. Managed by a team of approximately forty people, WCD2023 brought over 12,000 participants and 1,000 speakers to Singapore from around the world, a record-breaking achievement that led the Singapore Tourism Board to celebrate it as an ‘Outstanding Business Event’ during the 2024 Singapore Tourism Awards.
WCD2023's impact was not only reflected in the enormous attendance, with participants from over 150 countries, but also in the high-quality, diverse and crossdisciplinary scientific programme. TGI, reflecting the company's emphasis on sustainability in events, prioritised collaboration with numerous local suppliers, creating an indissoluble bond with Singapore's cultural melting pot. These strategic choices were perfectly aligned with the multicultural context of the event and the need to create an international synergy to achieve the final goal. Singapore benefited economically from WCD2023, as well as through a continuous cultural exchange that allowed participants to experience the host country's traditions first-hand, through immersive experiences that went beyond purely scientific and educational perspectives.
A second approach to global projects at TGI involves highlighting Italian culture, creating a bridge with the host country. A prime example of this was Expo 2020, the first World Expo held in an Arab country, which offered a unique
opportunity to showcase Italy’s beauty and excellence, from the arts to craftsmanship and new technologies. The numbers were staggering: over 1.6 million visitors, 13 million online interactions, 140 training days organised, about 7,000 visitors per day, over 100 professionals working at the Italy Pavilion, sixteen regions plus one autonomous province showcased and six months of open doors to the public! This collaboration, in partnership with Ega and Beyond Limits, allowed the Italy Pavilion to host a total of around 500 events during the exhibition, with numerous talks featuring institutions, organisations and companies that have long been the pride of Italy, along with key figures in the process of public and private innovation. Expo 2020 truly broke the limits of time and geographic space, welcoming people and cultures from around the world, united by their admiration for the wonders of our country.
TGI: The vision for the future of global events and conclusions
The combination of expertise, creativity and innovation enables TGI to create unique and memorable experiences that transcend cultural and geographical boundaries. In nearly forty years of activity, the company has developed a deep understanding of the dynamics related to global events, demonstrating that a multicultural approach in all its aspects decisively contributes to the success of a project, enriching both the event and the corporate context. Looking to the future, TGI will continue to invest in developing sustainable and balanced innovative solutions, and to value cultural diversity with the goal of creating events that not only meet the immediate needs of clients and participants but also leave a positive and lasting impact on the local communities they engage with.
https://youtu.be/6opdg29LNDM?si=0UbZE8N8r5y3NsbQ https://youtu.be/VbSpiqZ9uIY?si=LJlV09GIhxUiJQDL
It’s a diverse world, and every workplace is a microcosm of that world – a kaleidoscope of different backgrounds and perspectives, habits and tastes, ages and ethnicities. For event organisers, this diversity presents a challenge: how to engage, how to communicate, how to design experiences that bridge across the divide.
Here are five things to bear in mind as you seek to engage diverse audiences.
1. Focus on what we have in common ‘Cultural humility’ is a concept that rejects trying to play the amateur anthropologist. Regardless of good intentions, by amassing ‘facts’ about other people’s cultures, we risk ending up with little more than a slightly condescending grab-bag of simplified knowledge. In reality, culture is complex, multilayered, subjective, often contradictory, and to some degree unknowable. While cultural awareness is important, as event organisers it’s perhaps more important to focus on your audience’s humanity, because that’s something we all share. We’re interested, we’re bored, we’re hungry, we have feelings. When thinking about how to engage, don’t try to be an ‘expert’ – be empathic.
2. Check your bias
Conscious, unconscious, implicit – bias is something that we all carry, and the first step towards addressing it is to recognise it. Maybe you default to particular gender pronouns when describing certain types of job (the doctor is he, the nurse is she, etc.). Maybe you assume that the neurotypical is the ‘right way’ to think, and accidentally exclude half your audience when designing an event programme. Maybe you find yourself choosing one type of person over another when facilitating a Q&A. If you didn’t do these types of things occasionally, you wouldn’t be human. But these things are about you, not your audience, so move it into your awareness and work on it.
3. Mix it up
Event programmes – especially lengthy ones – require as much in-built diversity as the audiences they’re designed for. Mix it up, change the formats and tempo, keep it interesting. A keynote, followed by a debate, followed by a team-building exercise, followed by workshop sessions – as organisers, we all want every moment of every programme to be brilliantly captivating, but the truth is that your audience is comprised of people who are interested by different things, so mixing it up like this can keep engagement levels higher, and sends a strong signal to the audience: if this bit isn’t really your thing, there’ll be something else soon that will be.
4. Accept generational learning styles
Different generations have distinct learning preferences. Baby Boomers grew up in formal, lecture-based learning environments and tend to appreciate instructor-led sessions. Generation X-ers want interactive, hands-on learning, small group discussions and workshops. Millennials, being digital natives, thrive on tech-based learning and gamification. Tailoring your approach to these learning styles can significantly enhance engagement. If your audience spans the generations, go back to Step 3 and mix it up …
5. Tell stories
We’ll keep hammering this one into the ground until we reach Australia – the best way to engage the attention and interest of any audience is to ditch the bullet points and tell a story. There’s no better way to make your content memorable or to show that you really mean it – and if you can show that you care, your audience will care too.
At TFI Lodestar, we believe in the power of communication and connection. That means designing experiences that not only capture attention but also foster meaningful interactions and facilitate learning. By acknowledging and embracing difference and diversity, we try to ensure that every participant walks away feeling valued, energised and enriched. All signal. No noise.
We invite you to host your next event in Toronto. A place of diverse voices, with always room for more. Come and fill your event with new ideas, new thinking, and new perspectives.
MEET IN TORONTO
Experience the perfect fusion of history, culture and coastal beauty in Athens.
Host your next meeting with the sparkling Mediterranean as a priceless event backdrop.
thisisathens.org/acvb
Now is time to register IAPCO’s upcoming Annual Meeting and General Assembly (AM&GA) being held in Taipei, Taiwan from 20th - 23rd February 2025.
Join us for a wonderful celebration of Taiwanese culture, thought-provoking discussions and unique experiences for us all to share with fellow IAPCO members.
The Local Organising Committee, which includes GIS Group and Elite PCO and with the support of International Trade Administration of Taiwan's Ministry of Economic Affairs, is determined to make this meeting a 'must attend' event in our diaries.
For more details CLICK HERE
We look forward to seeing you all there.
A successful partnership between IAPCO and the New Zealand International Convention Centre (NZICC) saw the recent conclusion of the first Next Generation Leaders Programme in Asia Pacific.
This programme was designed specifically for IAPCO Next Gen Members in the APAC region. It was delivered through a series of online education workshops by inspiring keynote speakers and moderated by native New Zealander, Stephen Noble, Chair of the IAPCO Training Academy.
Inspiration
The session addressed themes of resilience, leadership, and perseverance.
Ellen Franck, Partner at Meetagain, an IAPCO Member company based in Sweden, and IAPCO Council Member, shared her journey in the PCO industry, emphasising the importance of embracing change and overcoming the fear of failure.
Abbas Nazari, a refugee from Afghanistan who resettled in New Zealand, narrated his harrowing escape from the Taliban and his eventual success in New Zealand/Aotearoa, highlighting resilience and the power of perspective.
Empathetic Leadership
Alana Bicknell from the NZICC opened with a traditional karakia, emphasising the significance of Te ao Māori culture. The session built on the prior discussion of inspiration, resilience, and mental mindset, transitioning to a deeper exploration of mental health, empathy, and trust-building in leadership.
Craig Hudson, General Manager for Export Customers at New Zealand Trade and Enterprise, shared his personal mental health journey and the importance of providing purpose, vision, leadership, and trust to foster a supportive work environment. He advocated for the value of empathetic leadership and vulnerability in the workplace to build connection and trust.
Mathias Posch, IAPCO Past President and Chairman of International Conference Services added insights on positivity and psychological capital, emphasizing the HERO attributes—hope, efficacy, resilience, and optimism—and the importance of positive leadership to inspire and create stronger employees.
This session focused on the integration of ecological and economic actions to shape the future of low-impact meetings.
Prue Daly, NZICC General Manager and Daly emphasised NZICC's commitment to sustainability, community impact, and the representation of indigenous culture in their operations.
She highlighted the importance of neo-ecology, which extends beyond achieving net-zero emissions to creating broader positive impacts. She also discussed NZICC's partnership with local tribe Ngāti Whātua Ōrākei and the venue's role in showcasing Māori culture authentically.
Nicole Walker, CEO 0of the Arinex Group shared insights on Arinex's alignment with the United Nations Sustainable Development Goals (SDGs) and their journey to becoming a carbon-neutral event management company.
She addressed the economic, environmental, human, and social pillars of sustainability and provided practical examples of sustainable practices for events. She also discussed ArInex's Reconciliation Action Plan and the focus on cultural engagement, including their work with Oraha, a New Zealand PCO, to support Māori and Pasifika businesses.
The session concluded with an interactive discussion on the collaborative efforts required between venues and organizers to advance sustainability and neo-ecology in the industry.
Dan Te Whenua Walker, Global Co-Chair of Indigenous at Microsoft, led the discussion, beginning with a traditional Māori blessing and acknowledging the recent passing of the Māori king.
He shared his personal journey, from a troubled youth to a leader championing indigenous values in the tech industry. Dan's work focuses on integrating indigenous perspectives into global business practices and technological development, emphasizing authentic cultural representation and the concept of "culturalising commerce" rather than commercialising culture.
He highlighted several initiatives such as the Indigenous at Microsoft Employee Resource Group, the creation of a
Māori Minecraft universe, and applications like Hono, which connects Māori individuals globally. Dan advocated for the importance of indigenous representation in corporate spaces, acknowledging the challenges of cultural tax, low trust, and the need for role models. He discussed his vision for Microsoft's commitment to the UN Rights of Indigenous Peoples and the establishment of an Indigenous office within the company.
Avinash Chandarana, MCI's Group Learning and Development Director, underscored the importance of cultural intelligence (CQ) in leadership. He shared his backstory as an Indian refugee raised in the UK, his experiences working in various cultural environments, and the impact of those experiences on his leadership style. Avinash provided insights into enhancing CQ, starting with self-awareness and understanding one's own cultural background before learning about others.
Both speakers underscored the transformative power of embracing one's heritage and the importance of cultural sensitivity in leadership, particularly in technology and global business contexts.
The session concluded with Dan offering another Māori blessing, symbolically closing the discussion and reaffirming the value of indigenous knowledge and connection in today's interconnected world.
In the final session, attendees were guided on converting their leadership visions into tangible outcomes.
Alana Bicknell (NZICC) opened the educational gathering with a traditional Maori prayer, setting a tone of hard work and kindness.
Stephen Noble recapped the program's journey, highlighting previous sessions on aspirational leadership, mental health, neo-ecology, and cultural intelligence.
He introduced Sarah-Jane Elika, Barrister to the High Court of New Zealand and strategic management consultant with a passion for the arts. Sarah-Jane emphasised the importance of strategic action plans, leading with integrity, and empowering teams.
She also shared personal anecdotes to illustrate leadership in action, including navigating a media network during COVID-19 lockdowns.
The presentation stressed the value of authenticity, investing in professional development and the benefits of diverse perspectives in team settings.
Attendees were encouraged to dream big and find individual
leadership styles that align with their values.
Sarah Markey-Hamm, CEO of ICMS and president of IAPCO, then discussed ethical leadership, personal branding, and the importance of giving back to the industry.
She advised caution in social media sharing to maintain professional ethics, and the significance of treating others as one would like to be treated.
The session concluded with an interactive Q&A, reinforcing the program's focus on strategic, intelligent and ethical influence to drive meaningful change.
Stephen Noble, IAPCO Training Academy Chair, said: “What a privilege it was to moderate the IAPCO Next Gen APAC Leadership Programme, which was made possible with the support of the New Zealand International Convention Centre. Five dynamic sessions covering aspects of leadership, purposely beyond business plans, instead focusing on creating aspirational mindsets, mental health, neo-ecology, cultural intelligence, and ethical leadership. Thank you to all our speakers and congratulations to the twenty participants who actively engaged in every session.”
Sarah Markey-Hamm, IAPCO President says, “Without Jan Tonkin’s involvement with IAPCO, our association would not be in the place that it is in today. She lives and breathes the business event sector and has been instrumental in developing IAPCO education programmes over the last 15 years. Her wisdom and counsel are cherished and freely given when asked. Even though her formal involvement with IAPCO Council has concluded she remains a strong contributor to the educational content across IAPCO’s products whilst serving on Faculty. It’s an honour that she agreed to lend her name to the scholarship programme in our region.”
One participant will be awarded a coveted scholarship named after Jan Tonkin, former IAPCO President and founder of The Conference Company, to attend IAPCO’s Annual Meeting and General Assembly in Taipei alongside senior leaders within the global business events community.
Fáilte Ireland welcomes the announcement that six of Ireland's key business event destinations —Dublin, Cork, Clare, Kerry, Galway and Limerick—have ranked in the Top 40 2024 Global Destination Sustainability Index (GDSIndex). According to the GDS Index, the Top 40 destinations demonstrate a commitment to sustainable tourism by effectively balancing tourism growth with environmental stewardship and community well-being.
The below rankings, together with improvements compared to 2023, clearly outline that Ireland is among the top sustainable destinations in the index.
• Kerry 19th (no change)
• Cork 21st (up 5 places)
• Galway 25th (up 14 places)
• Clare 28th (up 10 places)
• Dublin 29th (up 21 places)
• Limerick 38th (up 3 places)
This recognition aligns with Fáilte Ireland’s Business Events Climate Action Plan which aims to strengthen the sustainability credentials of the Ireland’s business events sector. Initiatives in the plan include a Carbon Calculator for business events and a Green Events toolkit as well as efforts to help tourism businesses operators reduce their carbon footprint.
The GDS-Index measures, benchmarks, and enhances the sustainability strategies, action plans, and initiatives of more than 100 destination management organisations, municipal authorities, and their tourism supply chains.
For full details on the 2024 rankings and to download the full GDS-Index report, visit https://www.gds.earth/index/top-40-cities/
Speaking about the ranking, Paul Kelly, CEO of Fáilte Ireland, said: "Fáilte Ireland is pleased to support these destinations in achieving their inclusion in the 2024 GDSIndex and I’d like to congratulate all of those involved with driving sustainability across these locations from Local Authorities, industry partners, Regional Convention Bureaux, local communities as well as the team in Fáilte Ireland. The GDS-Index evaluates cities worldwide based on their environmental, social, and economic sustainability efforts, and is a vital tool, not only in helping us drive sustainability improvements across our destinations, but also in promoting Ireland as a leader in sustainable business tourism.”
As the host destination for Asia Pacific Incentives and Meetings Event (AIME), Melbourne Convention Bureau invite you to Melbourne, Australia to attend AIME 2025.
AIME is the leading trade event for the meetings and event industry in the Asia Pacific region where industry decision makers unite, bringing together international and domestic event planners to connect with exhibitors from all around the world.
AIME is held in February, which is a wonderful time to visit Melbourne, with sunny weather and the city abuzz with activity. As part of the Hosted Buyer Program, join us for the "Uncover Melbourne Experiences" event on Sunday, 9th February, hosted by MCB. This is your chance to discover why
• Return economy flights to Melbourne
• Four nights in 5-star accommodation
Melbourne is a premier global Business Events destination by exploring exceptional business event products, services, and activities, and to meet local suppliers and the MCB team. Find your event inspiration at AIME
The AIME 2024 Exhibitor List will provide some insights into the types of exhibitors who attend AIME each year, including exhibitors from Australia, New Zealand, Asia Pacific as well as Europe and the UK. Based on the success of AIME 2024, over 80% of exhibitors are already confirmed for 2025.
• Exclusive Melbourne Convention Bureau Uncover
• Melbourne Program showcasing hidden gems and unique event experiences in and around Melbourne and regional Victoria
• Welcome Event on Monday
• Inspiration at the Knowledge Program (educational sessions) & Ideas Academy
• Complimentary morning/afternoon tea and lunch in the Hosted Buyer Lounge on both show days – Tuesday and Wednesday
• Easy to follow zoning on the show floor with international pavilions, Australian destinations, hotel chains, tech providers and boutique event service providers
Don’t miss out on this cornerstone of the global events industry and choose from the fully hosted buyer or semi-hosted buyer program.
For full details please refer to our International Hosted Buyer Prospectus.
The 2024 ICCA (International Council for Commercial Arbitration) Congress, themed "International Arbitration: A Human Endeavour", was held during May 5-8, 2024 at the Hong Kong Convention and Exhibition Centre. This marked the first-ever ICCA Congress held in Hong Kong. The event achieved a recordbreaking attendance of over 1,400 legal and dispute professionals from more than 70 jurisdictions.
Over four days, the event offered an action-packed agenda, featuring 15 panel discussions and more than 50 side events. Notably, one of the side events was co-hosted by the Department of Justice in Shenzhen, providing a crucial platform for the exchange of developments and insights in the realm of international arbitration.
During his welcome remarks, Paul Lam, the Secretary for Justice, underscored the pivotal role of Hong Kong's "one
country, two systems" principle. He accentuated Hong Kong's distinctive position as the sole common law jurisdiction within China.
Hosting this highly regarded event, known as the "Olympics of international commercial arbitration," further solidified Hong Kong's role as a leading destination for international arbitration.
“Hong Kong has a thriving arbitration community that is deeply engaged in international dispute resolution. The city is home to a highly successful arbitration centre that attracts a significant volume of cases, the majority of which are Asia-focused and many involving China. This makes Hong Kong an ideal location to resolve such matters. The city's court system is also very supportive of arbitration, further contributing to its appeal as a global hub for international dispute resolution.”
Neil Kaplan Co-Chair of ICCA 2024 Member of ICCA's
governing and advisory board
International Council for Commercial Arbitration (ICCA)
“The involvement of mainland China in the 2024 ICCA Congress hosted in Hong Kong reached unprecedented levels, with a remarkable turnout of over 240 delegates representing Chinese institutions and legal associations. As a facilitator of Chinese investment abroad, we extend our heartfelt appreciation for the exceptional support and sponsorship received from mainland China. Apart from its unique blend of Chinese and Western cultures, Hong Kong serves as a pivotal platform for fostering exchange between Chinese and international practitioners, enabling them to share their insights and ideas on arbitration and legal services. This heightened level of engagement from the mainland signifies a significant shift towards creating opportunities for meaningful dialogue and collaboration.”
Dr Ling Yang Deputy Secretary-General / Head of China Relations Hong Kong International Arbitration Centre (HKIAC)
“Hong Kong has long been regarded as a premier global centre for international dispute resolution. The city boasts a deep pool of bilingual professionals, fluent in both English and Chinese, which is a significant advantage when handling complex cross-border cases. Hong Kong's courts are also highly supportive of arbitration, providing a robust institutional framework for dispute resolution. Furthermore, the government, through the Department of Justice, offers strong backing for Hong Kong's position as a leading international arbitration hub.”
Joanne Lau
Secretary-General
Hong Kong International Arbitration Centre (HKIAC)
“As a highly developed global financial centre, Hong Kong was an appropriate and important choice to host the ICCA Congress, as international arbitration should be accessible to parties from around the world. Hong Kong's success as a leading international arbitration hub demonstrates its ability to effectively serve the needs of a diverse array of global stakeholders in the field of dispute resolution.”
Aisha Abdallah Partner, Head of Litigation and Disputes Anjarwalla & Khanna (Kenya)
“Hong Kong is uniquely positioned, in my profes-sional opinion, to serve as an exceptional venue for international dispute resolution. The city boasts a deep well of jurisprudence and intellectual rigor, combined with remarkable cultural diversity and an unparalleled commitment to excellence across all domains. These factors make Hong Kong a natural draw for parties seeking to resolve international disputes. As one of the oldest and most estab-lished centres for dispute resolution among Asian and regional jurisdictions, Hong Kong has a long and storied history in this field.”
Sheila Ahuja
Partner, International Arbitration
Allen & Overy (Singapore)
In September 2024, Athens demonstrated its growing reputation as a premier destination for international scientific conferences by hosting three significant events. These gatherings, covering acarology, endocrinology and sustainable agriculture, showcased the city’s capacity to facilitate impactful discussions across diverse scientific fields. AFEA Congress played a vital role in organising and supporting these events, further cementing Athens’ status in the global meetings industry.
The first of these conferences, the 10th EurAAc Symposium, was held from 2–6 September 2024, at the Agricultural University of Athens. Leading acarologists convened to discuss vital topics such as Agricultural and Forestry Acarology, Medical and Veterinary Acarology, and Biological Control and Integrated Pest Management. As the official professional congress organiser (PCO), AFEA Congress was proud to contribute to advancing research in these specialised areas. We thank the president of EurAAc and Chair of the Symposium, Anastasia Tsagkarakou, for her trust!
AIM
Group
The second edition of AGEVITY 2024, promoted by Assolombarda and the Silver Economy Network, concluded with resounding success, doubling the participation of its first edition. Held at Bocconi University in Milan, the event brought together 200 national and international speakers from the institutional, academic, associative and entrepreneurial sectors, and attracted over 1,000 participants.
The two-day event featured eight thematic sessions, fifteen workshops and a plenary conference focused on health, generational transition and innovation. Key highlights included the launch of the Longevity Square initiative, promoting free health screenings and an active lifestyle and the presentation of the ‘Longevity Outlook 2024 Report’, the second edition of an in-depth report about longevity and its impact on society and economy.
From 13 to 17 May 2024, the 2024 IEEE International Conference on Robotics and Automation (ICRA2024) took place at Pacifico Yokohama in Yokohama, Japan. Organised by the IEEE Robotics and Automation Society, the event’s overall operations, including exhibitions and social events, were managed by IAPCO member Congrès Inc. The conference drew over 7,000 participants from Japan and abroad and concluded successfully.
What is ICRA?
ICRA is the premier international conference in the fields of robotics and automation, held annually since its first meeting in Atlanta, USA, in 1984. This marks the first time in fifteen years it has been held in Japan, since the city of Kobe hosted it in 2009.
CONVIN
MIE 2024: Pioneering Innovations in Digital Health
The 34th European Conference on Medical Informatics (MIE 2024), held from 25–29 August at the Eugenides Foundation in Athens, was a remarkable success, bringing together 780 delegates from fifty-six countries! This premier international event showcased cutting-edge advancements in digital health and health informatics, addressing the urgent need for sustainable health systems amid global challenges.
The conference featured 341 oral presentations, eighty-five posters, and 700 submissions across twelve thematic sessions, including artificial intelligence in health, telemedicine, and public health informatics.
ERA Congresses and Events: October 2024 Lineup of Conferences and Meetings
October was a busy and exciting month for ERA Congresses and Events as we proudly organise several conferences and meetings! Our team is dedicated to ensuring each event runs seamlessly, providing spaces for experts, professionals and organisations to come together and share their knowledge.
MCH Group
From 24 to 28 August 2024, the annual conference of the International Association for Health Professions Education (AMEE) was held at Messe und Congress Center Basel. A total of 3,319 visitors were welcomed at the venue and a further 674 via online channels. The organisers seem to be fond of Basel, since this is now the second time that they have opted to stage their event in this city on the Rhine.
The main part of the conference, which is aimed at healthcare professionals, was held from Monday to Wednesday. A number of small-scale parallel sessions and workshops were offered, while plenary sessions took place in the Event Hall, including one with Jim Campell, director of the WHO Health Workforce. Attendees also had the opportunity to participate in preconference workshops on the Saturday and Sunday.
It’s not long until IBTM Barcelona gets underway and IAPCO will be there. Please let us know if you’re going and let us keep you informed about IAPCO events by completing the survey here: https://www.surveymonkey.com/r/6Z7N62Z
MCI Group
MCI Group Is pleased to announce the acquisition of ESN, a leading full-service communication agency for EU institutions, governments and non-profits, based in Brussels, Belgium. This acquisition marks a significant milestone in our strategic communication solutions portfolio towards the EU institutions, international governing bodies and the private sector.
Renowned for its over thirty-five-year track record and exceptional client service, ESN – an award-winning communications agency whose solutions cover international campaigns, multi-lingual editorial services, events creative technology and print and digital design – has been a key stakeholder in the EU funding and tendering sector and has proven its ability to secure long-term framework contracts.
AIM Portugal Office celebrating its 10tyh Anniversary
An incentive in Hungary’s capital organised by our AIM Budapest Office
Blessed to have been part of the FIRST Global Challenge 2024, the World Robotics Competition which was successfully hosted in our wonderful city of Athens, Greece!
ESPN 2024, the European Society for Paediatric Nephrology, which took place in Valencia from September 24th to 27th, organized and managed by the OIC Group team.
No work, all play!
The Conference Partners International team enjoyed a beautiful hike in Howth, soaking up the last rays of summer and, recharging their batteries and taking a break from sitting behind a desk.
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