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“The Stecco Natura concept was developed right at the heart of Sicily in order to search for the best tastes and test the reaction of local customers.”
tecco Natura Gelaterie What is the special relationship between STECCO NATURA and Hong Kong?
How would you describe your company in 3 words and why? Italian’s Natural Taste Stecco Natura Gelaterie is an Italian gelato brand that originated from Sicily in 2012. All our gelato and sorbet are 100% natural and imported straight from Italy. Stecco Natura gelato and sorbet are made from real fruits and nuts, and tastes like real fruits and nuts! It contains no emulsifiers, use mineral water and are gluten free with lactose free options. There is a noticeable difference in quality and consistency in the frozen dessert, thanks to the high food standards and control in Italy where all our products come from. Served on a stick, Stecco Natura gelato and sorbet can be enjoyed on its own or dipped and coated in different chocolate and nuts flavours. This personalised twist to the popsicle is fun and adds another layer of scumptious delight to your taste buds. Our goal is to let you take the best and most authentic Scilian gelato for a walk and share the true taste of Italian tradition to different parts of the world.
Stecco Natura Gelaterie Hong Kong is launched in 2019 through a franchise under Shun Tak Holdings Limited (STHL), a listed conglomerate in Hong Kong. In the following year, STHL acquired the brand together with all its stores worldwide and continued to run the operation through its base in Hong Kong. The marriage was love at first sight. Directors of Shun Tak discovered the Stecco Natura during a trip in Italy. The astonishing tastes of this refreshing dessert was unforgettable and they decided to take on the franchise, and a few months later acquired the brand and opened the first Stecco Natura Gelaterie shop at K11 Art Mall, Hong Kong in 2019. Since then, Stecco Natura has opened more outlets in Hong Kong and continued to run worldwide operation through its base in Hong Kong and expertise of local partners around Europe and Asia. While the brand ownership has shifted to Hong Kong, the Italianness of Stecco Natura will be preserved. STHL aims to maintain the high standard of the product and while further expanding the brand through their know-how, resource and professionalism, and showcase this amazing Italian gelato tradition to all parts of the world.
Tell us about a successful project that STECCO NATURA runs. Stecco Natura Gelaterie was founded by two Italians, Cristian Ielo and Massimo Mirabella, in 2012, with the aim to revolutionize the Italian gelato business, promoting the Italian gelato tradition and enhancing “Made in Italy” excellences. Cristian and Massimo merged their retail experience and food passion to create the Stecco Natura concept and successfully build this new ice cream gelato concept. The Stecco Natura concept was developed right at the heart of Sicily in order to search for the best tastes and test the reaction of local customers. After much effort, Cristian and Massimo found the right combination by merging traditions with innovations, and creating a new way of experiencing our favourite gelato ice cream. On 23rd December 2012, the first store was opened in the heart of Catania. Stecco Natura began its first franchise and successfully rollout in 6 countries within a year. In 2019, Stecco Natura expanded beyond Europe and opened its first store in Hong Kong, with more Asia development plans ahead.
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