Iceni Magazine Issue 31

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ISSUE 31

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SOCIAL MEDIA

Back To The... Basics - #Hashtags

SWAGGER & JACKS Christmas Shaving Gift Ideas

HOW IMPORTANT IS...

Your Image To You?

Welcome To Iceni Magazine,

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Now the clocks have gone back and we are in the final stages of 2015 why not sit down and read the lastest offering from Iceni and issue 31?

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It’s almost the most wonderful time of the year….December is almost here and as we plan our festivities it’s a good time to reflect of how lucky most of us are. There are many charities close to Iceni’s heart and none more so than The Benjamin Foundation, who this year are once again asking for shoebox donations with items in each box adding up to £15. Each box is distributed to those in need during the festive season.

Before December arrives however, we say goodbye to ‘MOVEMBER’ at The Surrey Tavern in Norwich on Saturday 28th November from 8pm, with music from Groovapolitan and fancy dress, which of course is optional. Why not pop along and show your support for men’s health.

Another charity close to our hearts is Break, with the hugely successful GoGoDragons of the summer behind us, we are looking forward to next year’s Grand Norwich Duck Race. Next year, as it enters its fifth year, will prove to be every bit exciting as previous years. Iceni plans to throw down the gauntlet to Duck QuackEnroe (2014 and 2015 winner sponsored by Ashton KCJ) with a co-sponsored entry between Iceni and Jill Watkinson (@biscuitjill). Introducing Boudicca Duck (@BoudiccaDuck), the meanest of the Iceni Ducks. You can watch her journey unfold from an ordinary yellow duck to the queen of ducks over the coming issues.

We hope you enjoy Issue 31.

Thought Of The Month

By Alex Wiseman

Dark Winter Nights As we approach the end of the year (and that bit closer to Christmas which is VERY exciting)!! We start to notice the evenings are getting much darker earlier. I've never been a fan of coming home from work in the dark but now I've developed the best winter night ever. I come home and put the heating on and watch my favourite programme 'Only Fools and Horses' and have a hot chocolate.

And the positive is it won't be long until it's summer again...

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CONTRIBUTORS Alex Wiseman, Ciara Jack, Edward Couzens-Lake, Jessie Quick, Keri Beevis, Mark King, Paul Kirk, Patrick Arundell, Susan Leigh, Tim Barnes-Clay.

Page 3 Image Benjamen Terry - www.definedetail.com

Disclaimer

Copyright © Iceni Magazine Limited.

All rights reserved. No articles, adverts, content or design in this magazine may be used or reproduced either in whole or part, online or in print. The views and advice from contributors are not necessarily those of Iceni Magazine Limited. Every effort is made to ensure the contents are accurate, however Iceni Magazine Limited can not assume responsibility for errors, omissions or incorrect information. Iceni Magazine Limited accepts no liability for loss, damage or difficulties resulting from contracts between The Client and their customer. Inclusion within the magazine does not imply a recommendation.

Contents 52

pages

Full of absolute dynamic

creative content!

“You Reap What You Sow”

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12

HOW IMPORTANT IS...

NEW LOOK FOR A NORFOLK

Your Image to You?

“Hero” Brand.

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32 17

THE NEST

Close Your Eyes And Put

07

Swagger & Jacks Christmas Shaving Gift Ideas

09

Fosters Solicitors Charity Will Month

11

New Look For A...

Norfolk “Hero” Brand

12

How Important Is...

Your Image to You?

17

Clean Heels Heel Stoppers The Perfect Gift

18

Christmas Jumpers Love Or Loathe Them!

19

Social Media Back To The...Basics - #Hashtags

21

Iceni Talks Social Media To...

Andrea Smith

23

The Great Eastern Presents….

Kal Lavelle

24 25 26 28 29 30 31 32 34 37

M&S Boots For Every Style Iceni Columnists Keri Beevis & Mark King The Benjamin Foundation Launches Appeal Rowan House, Hethersett, Reviewed Nova Silver Top Tips For Buying A Present Edward Couzens-Lake Professional Writing Services Oncology Nurse Gets Radical New Hairstyle The Nest Close Your Eyes And Put...

REVIEWED

Northrepps Cottage Country Hotel

39 42 43 44 45 46 47 48

JimBag Gift Ideas For Him Iceni Interviews Xavier Collins JimBag Gift Ideas For Her Northrepps Country Hotel Reviewed Local Businesses Take On Quiz Challenge Spirit Of The Past In New Brewing Venture Redwings Horse Sanctuary Gifts Galore And Festive Fun Share The Magic With An NSPCC Letter

Toyota Avensis Saloon Reviewed Luck Of A Lancaster Giveaway

Iceni M&S Food Review New AW15 Range

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Iceni Horoscopes What Do Your Stars Hold

SWAGGER & JACKS

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Issue 31 2015

Swagger & Jacks Christmas Shaving Gift Ideas: Swagger & Jacks, is proud to announce the launch of its range of professional shaving tools to help discerning gentlemen achieve the best possible shaving experience outside of the barber shop. The range offers the perfect gift solution for Christmas, and together with our gift vouchers for the Ultimate Cut throat Shave experience (£28 for a 1 hour service) makes for the perfect Christmas present.

The Swagger & Jacks brand effortlessly blends classic, vintage inspired elegance with cool, contemporary styling. Based in Norfolk, and a proudly British company, all Swagger & Jacks shaving tools are designed by master barbers and made in Sheffield.

The Classic Swagger & Jacks Shaving Set features a double-edge safety razor; the original design created in the 1890s and, more than 100 years on, is still the shaving purists razor of choice. The flat stainless steel blade, sharpened on both edges, offers a precise single cutting action equal to that of a cutthroat razor. The smooth, well-weighted handle is comfortable in the hand, making the razor precise and easy and to use.

The set also includes a Swagger & Jacks Shaving Brush, made from quality badger hair, which is the benchmark for handmade shaving brush manufacturers. When used with our Classic Shaving Cream, the fine tip of the brush hair creates a rich lather, which helps the razor to glide smoothly across the skin. The natural fibres of the badger hair gently exfoliates the skin and lifts the bristles in preparation for shaving The Swagger & Jacks Shaving Stand provides a stylish display and storage solution, to allow the shaving brush and razor to naturally dry, keeping them in optimum and sterile condition. RRP for three-piece set: £95 For a more contemporary shaving solution, the Swagger & Jacks Mach3® Shaving Set includes a crafted handle designed to be used with Gillette® Mach 3® Turbo blades. When combined with Gillette®’s triple blade system, the elegant, solid handle provides the shaver with excellent control, guaranteeing a very smooth, comfortable and safe shave. RRP for three-piece set, including razor, shaving brush and stand: £95 The Swagger & Jacks Gentlemen’s Grooming Range is available Online at www.swaggerandjacks.com, our Barbershop at 6 St Benedicts Street, Norwich and selected Department Stores.

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FOSTERS SOLICITORS

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Issue 31 2015

Fosters Charity Will Month - November 2015 Fosters Solicitors are delighted to announce our first Charity Will Month which will run throughout November 2015.

We have teamed up with five East Anglia charities to offer simple single or couple’s Wills for free during the month of November. All we ask in return is a minimum donation* which will be shared equally amongst our chosen charities, which are: • The Norfolk Hospice - http://www.norfolkhospice.org.uk/ • Equal Lives - http://equallives.org.uk/ • Suffolk Young Carers (Operating under Suffolk Family Carers) • Nelson Journey - http://www.nelsonsjourney.org.uk/ • BACT (Bungay & Beccles Area Community Transport) Together these charities help hundreds of elderly, young, disabled, bereaved and terminally ill people in our region. By taking part your donation will help support their on-going work, as well as give you the piece of mind associated with getting your affairs in order to ensure your loved ones are cared for in the event of your death and you are able to set out your final wishes.

Why make a Will?

You may be aware that if you die without making a Will, you die ‘intestate’. This means that special rules say how your estate is distributed and you will have no choice about who inherits your possessions. Your estate may end up passing to family members who you would not have chosen to benefit and the people you may have wanted to inherit could be excluded.

To die intestate can create uncertainty and cause distress for the family members you leave behind at what will already be a difficult time. The process of administering an estate under the intestacy rules is likely to be more complex and as a result will be lengthier and increase the costs involved.

All these problems can be avoided by making a Will.

Even if you have an existing Will a change in your circumstances could cause a specific gift in your Will to fail or, in some instances, could make your whole Will invalid? This is why we recommend that you review your Will at least every five years and take specialist legal advice to ensure that it still complies with your wishes.

Appointments are available in our Norwich, Wymondham, Lowestoft & Bungay offices, but spaces are limited, so please ensure you book as soon as possible.

• For appointments in Norwich and Bungay please call: 01603 620508 • For appointments in Wymondham please call: 01953 607724 • For appointments in Lowestoft please call: 01502 573307 Or alternatively email us: wtp@fosters-solicitors.co.uk We look forward to hearing from you! *Minimum donations of £95 for simple single Wills and £150 for simple couples Wills will apply. Additional fees may apply for non-simple Wills.

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NEW LOOK FOR...

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Issue 31 2015

New Look For A Norfolk “Hero” Brand.

Norfolk’s leading independent holiday cottage company unveils a fresh new look.

Heather McCraith, General Manager of Norfolk Country Cottages said, “Refreshing the brand has been long overdue. It’s not simply the case of changing the logo. Rather like comfy old slippers, the outgoing look has served us well up to now and contributed enormously to the overall Norfolk Country Cottages reputation of providing exceptional customer service for home owners and holiday makers alike.”

Since 1992 Norfolk Country Cottages (NCC) has been established as the leading holiday cottage company in Norfolk. NCC was founded in 1992 by Richard and Lesley Ellis, who have since grown their portfolio of local holiday cottage companies across the UK. A genuine family business, their children Tom and James, and son-in-law Tom, have since joined the team.

Under the guidance of General Manager, Heather McCraith, the last 22 years have seen continued growth, both in terms of bookings and their property portfolio – which now tops an impressive 440 throughout the county.

However, just like a mum who’s children are flying the nest, NCC took a look in the mirror and realised they were starting to look a little tired, dated and lacking the va-va-voom of former years… time for a makeover! With this is mind, Heather secured the permanent services of Lucy Downing, an experienced marketing and brand professional with a strong track record in tourism. Her past roles include working as Brand Manager at Visit North Norfolk and Marketing Manager at the Jarrold Department Store.

After a tendering process, Norwich-based brand consultancy, The Click, was commissioned to work on the rebranding project, having previously branded Norwich Cathedral, UEA’s Sportspark and the National Centre for Writing (to name but a few). The brief was to create a new look that would stand out from the competition and to ensure the new brand successfully translates across a multitude of marketing channels, whilst continuing to reflect the friendly, trusted and professional service Norfolk Country Cottages has established over the years.

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“The new look stays true to our roots whilst adding a new dimension to our marketing and communication activity across traditional and new media channels”.

The Click’s Creative Director, Bobby Burrage, explains, “To achieve what we have with the new brand relied very much on the client being brave and willing to trust our recommendations.

Considering the very traditional look Norfolk Country Cottages had, the new identity scheme is a bold and confident step forward – making a clear statement of intent. The new logo makes reference to the physical structure of a cottage, an ’n’ for Norfolk and a doorway.”

Lucy Downing, Brand Manager at NCC, adds, “It’s an honour to develop a new look for such an established, trusted yet progressive company as Norfolk Country Cottages. I have relished working with Bobby at The Click, who has great vision and truly understands the importance of branding. Norfolk is a fabulous county that is beginning to attract the attention it deserves. It has amazing landscapes, rich wildlife, impressive heritage and culture and exceptional local food and drink. Our aim is to help people explore Norfolk properly, by offering them beautiful places to stay. Our new branding will help us to achieve this.”

The new brand ties in with the launch of a new website, and will roll out across brochures, advertising, social media and other exciting marketing ventures over the coming months.

Visit www.norfolkcottages.co.uk to experience the new look and for more information on the company.

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HOW IMPORTANT IS...

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Issue 31 2015

How many of us feel the pressure to present the right image?

How Important Is Your Image to You?

By Susan Leigh

Susan Leigh

How many of us feel the pressure to present the right image?

Even young people are acutely image conscious and brand aware. Try to persuade a young person to wear a cheaper make of supermarket own brand trainers; it would be regarded as the ultimate humiliation!

TV, magazines and social media treat sporting a particular make of clothes and accessories or using the latest technology as an essential part of having street cred. For young people this is especially important as it puts them on a par with others in their peer group, makes them feel they belong and maybe even elevates them to Elitist Level if they're able to sustain each latest up-to-the-minute look.

Adults like to think they're less judgmental than young people. They’re able to stand back and recognise

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that much of the pressure to look, act and conform to a particular style is media driven. Much of it is driven by the desire to make sales, to introduce new trends and products so that people buy more ‘stuff’ in order to be seen to be dynamic and up-to-date.

Many adults would hate to be perceived as superficial or unduly affected by another's possessions, clothes or presentation of themselves, but image is often a significant factor in our relationships with others. We all make instant decisions, form instant impressions of people when we first meet.

And caring about our appearance, dressing well, looking after ourselves can be perceived as taking responsibility for ourselves as well as displaying good manners and consideration for the company we keep, whether it be for our partners, friends and family, employers, customers and clients. It demonstrates that we regard ourselves as important, we care enough to want to make a good impression

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HOW IMPORTANT IS...

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Issue 31 2015

and we're prepared to invest time, money and effort into looking good when we're committing to be with other people.

Many people dye their hair to disguise evidence of their advancing years or spend time agonising over ways to hide the signs of their hair loss.

Wearing a smart suit, a pair of killer heels, a dash of lipstick, an expensive aftershave, having a beauty treatment or a new hairdo makes us feel much more confident, knowing that we're looking good. When we feel we look the part we're often able to raise our game and portray that positive persona. We stand taller and feel more in control.

And, yes, fitting in, being received in a positive way, regarded as someone who is successful, attractive and professional can give an important boost to our confidence as we go about our daily lives. Wearing the right clothes, looking fit and attractive is often a key aspect of the impression we give. Some people feel extra confident when wearing a smart company uniform; it portrays a specific image, a corporate brand identity with all its associated professionalism.

A uniform can bring a certain dignity and gravitas to a situation where staff find they feel positive as part of the corporate team. Compulsory school uniform negates the need for schoolchildren to compete with each other over their daily clothing but the school uniform from a highly regarded school can be something that parents aspire to for the sake of their children; it conveys an elitist image.

However, putting ourselves under massive pressure to earn the money to sustain the expensive wardrobe, designer handbags, expensive homes, cars, holidays and school fees can put an inordinate amount of strain on our quality of life, relationships, health and wellbeing. Stopping and reflecting on what's important in life can sometimes result in spending less money and enjoying a camping trip rather than a 5 star luxury holiday, can prompt the decision to work fewer hours and come home earlier to be with our children in order to discuss what's happening in their lives.

Image pressure can cause a significant amount of personal stress. The pressure to be a certain body shape or size, exceptionally slim or muscular and ripped can cause body anxiety in young and old, male and female as they strive to eat less or work out more. The incidence of eating disorders, once seen as the province of young females, is escalating in young men and older people as they feel the pressure to look good through media-defined eyes.

Maintaining a positive look as we start to age is important too as part of our ongoing image and desire to be accepted in certain spheres of life. Feeling the pressure to look young, hide the signs of ageing can at times compel some of us to consider the need for surgical and non-surgical procedures, sometimes at great cost financially, physically and psychologically.

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But, that aside, let's not ignore the role that managing stress, looking after ourselves can play in our lives and work to sustain a healthy, positive way of life.

A nutritious diet, regular exercise routine and stressfree lifestyle are all recognised as effective ways of taking good care of ourselves and counteracting the effects of ageing and excess. When asked what they found most attractive about others many people commented that it was their natural, relaxed manner, their infectious sense of humour and their kind nature that was most appealing!

Maybe we should devote more time and energy to learning ways to relax, to focus on what's really important in our lives and pay less heed to the pressures of advertising and the media when we decide what to wear, how to look and how to live our lives.

Susan Leigh, Counsellor and Hypnotherapist, www.lifestyletherapy.net PAGE

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menu available from

December 1st 2015, advanced booking only

CLEAN HEELS

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Issue 31 2015

Clean Heels Heel Stoppers, The Perfect Gift This Christmas Clean Heels, the multi-purpose heel stoppers that prevent women from sinking into soft ground when they walk in heels outdoors, are the ultimate gifts this Christmas. At under £5 a pair, the genius accessories make the ultimate stocking filler or Secret Santa present.

Clean Heels make walking in heels easier and more comfortable; thanks to the rubber base which increases support and allowing better balance. The tiny heel stoppers, which are available in clear or black, are also popular for use indoors to prevent delicate floors from stiletto dents and eliminate the “clack-clack” noise heels can make on hard floors.

For the ultimate festive treat Clean Heels now come in a bejewelled crystal version, ensuring added style without that sinking feeling.

Each pair of Clean Heels Heel Stoppers costs £4.99 and are reusable. Customers receive free gift-wrapping with every Christmas order.

To Order Visit: Cleanheels.co.uk

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CHRISTMAS JUMPERS

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Issue 31 2015

Christmas Jumpers Love Or Loathe Them!

Here are a few of our favorites.

FOR HER Dorothy Perkins £26.00

George at ASDA Sequin Reindeer Jumper £12.00

FOR HIM Blue Inc Navy Reindeer Christmas Novelty Crew Neck Jumper £19.99

BHS Snowman With Crochet Nose Christmas Jumper £20.00

Primark UK Blue Advent Calendar Xmas Jumper £14

New Look Novelty jumper £24.99

Primark Navy Elfie Xmas Jumper £15

New Look Menswear Scrooge Jumper £19.99

Prices correct at time of going to press PAGE

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SOCIAL MEDIA

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Issue 31 2015

Back To The...Basics - #Hashtags This month in the spirit of the recent #BTTF (that's Back To The Future) celebrations I thought I'd take a look at one of Twitter's core features - the powerful #hashtag.

If you're new to Twitter or social media you can't help but notice the use of #hashtags - what are they and how should you use them? Well here's a few pointers to get you started.

Hashtags began on Twitter but have since been taken up by other social media platforms including Instagram and Facebook to name just two.

Creating a hashtag around your event, club, promotion, cause or product is a great way to encourage promotion via social media. Check first that someone else isn't using it, or if they are is it appropriate for you to use it as well. Steer clear of using hashtags associated with big brands, if you've a similar product or service as you could be open to brand infringement - and if in doubt, seek legal guidance.

The use of a hashtag identifies 'keywords' within a tweet/post that other people can search for within the social platform and engage with and always starts with the symbol #. A hashtag jumps the boundaries of follower limitations and opens up the possibilities of your tweet/post being seen by others that don't necessarily follow you.

Ideally have a short hashtag or one that has maybe no more than 3 words as you don't want use up all of your 140 character limit available on Twitter (other social media platforms like Facebook or Instagram don't suffer this character limit restriction). If you use multiple words it's an idea to capitalise each word in the hashtag to make it more legible and don't forget you can't use spaces between words! If you're going to use a hashtag for an event, promotion or product ensure you include it on all your promotional material whether it's online or in print to give it as much exposure as possible.

It's now commonplace for movies, tv programmes, national or local events to have hashtags enabling it's fans/followers to meet, comment and debate together something that, pre social media and the internet, was the exclusive remit of fan clubs and newsletters.

When you do use hashtags use them in moderation and purposely - try to use one or two hashtags at most, when they're relevant, per tweet and don't forget you can include #hashtags in your Twitter profile description - something often overlooked!

Take for instance the Great British Bake Off #GBBO or the recent Back To The Future Day #BTTFDay - do a search for these in Twitter and you can then see all the tweets which have this hashtag - that's the secret of #hashtags they're searchable (in Twitter and social media management apps) and visible to everyone.

If the hashtag is talked about enough it can even start trending across the network - just like the two I mentioned above. Now that's potential promotional gold dust!

You might not be aware that if you’re using the desktop version of Twitter you can save hashtags for quicker access on your other devices - they’ll then appear in your ‘Saved Searches’! If you’re using a social media management tool like Hootsuite or Sprout Social you can save these as streams too!

Hashtags also help with business networking. There's a whole host of business hours on Twitter - think of them like virtual networking but in the comfort of your own home, on the sofa, with a cuppa. I participate in #norfolkhour which runs 3 times a week and enables me to make connections and grow awareness of myself and my services. These Twitter hours are not about hard sell or 'robot' retweeting everything you see - it's about building long term relationships, being interested in your fellow participants, offering advice, sharing interesting content, engaging and supporting each other.

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Finally, and most importantly if you're using a hashtag make sure you spell it correctly - there's nothing worse than mis-spelling a hashtag. It looks unprofessional and lazy.

So there you have it, a back to basics look at the #hashtag - so start harnessing it's power in your social media.

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If you want to know more about how #hashtags, Twitter and social media can help your business, get in touch with me at http://paulkirkdesign.co.uk or at @PKirk_designer Instagram: icenimagazine

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ICENI TALKS...

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Issue 31 2015

Iceni talks social media to...

Andrea Smith, Marketing Manager & Senior Associate at Fosters Solicitors.

What does your role within Fosters Solicitors as Marketing Manager & Senior Associate involve? I am responsible for

Andrea Smith

raising the profile of Fosters through community sponsorships, business and charity partnerships, traditional advertising, promotions, website and social media.

Can you give us a brief run down on how you use social media to interact with potential clients? Community engagement is at the heart of our sponsorships and charity support so it makes sense for us to use social media to engage with those groups online.

Social media really supports the company website eg by linking articles back to the website it enables the reader to look for more expert information should they need it while also providing an easy way of making contact.

I like to think that our social media accounts are user friendly and easy to understand whilst the use of Q&As allows us to highlight changes in the Law. Once we have been found on social media I would hope that we are seen as experts in our field by potential clients.

A lot of our work comes as a recommendation from existing clients so its really important that we have a presence online that is easily accessible when clients are doing their homework into who and why they should use a solicitor.

How do you use social media as a tool for your existing clients? Fosters social media is managed in house which means that clients have another way of contacting someone out of office hours if necessary. It is also used to highlight special offers and community events to which we welcome all clients new and old to attend.

Which social media platforms do you use and why? i.e Hootsuite, TweetDeck, etc? Hootsuite,

because it is so straightforward! Scheduling articles has its place in social media, but the whole concept for me is about engaging during live time so if you see a tweet go out from any of the Fosters accounts it means that there is someone at the other end of the account who you can be interactive with.

There are quite a few networking hours on Twitter, which is your favourite and why? #Norfolkhour and #Norwichhour are without doubt the most popular locally. Its perfect for Fosters as we have offices Twitter: @icenimagazine

covering Norfolk and Suffolk and have our head office in Norwich so its great to keep up to date with other businesses and in turn let others locally know what we are up to.

What is the favourite social media campaign you have managed? I think the best one has been the calibration with other #Norfolkhour businesses with the sponsorship of GoGoKingTut in support of Break Charity. It highlights perfectly how social media transfers from the keyboard to actual business and community relationships.

Which social media experts and/or influencers do you follow? There is always something to learn

or something new with social media, and how others interpret or benefit from it. I have been on training courses with Martin Reynolds and Sara Greenfield and there is always something new to come away with. I always touch base with Paul Kirk during #Norfolkhour and meet ups!

What kinds of skills/qualities do you think you need to possess to be a Marketing Manager?

I have been at Fosters a lot of years now so I feel I really know the business and what is important to the Partnership in terms of business growth. It`s important to have an approachable personality, to be able to interact with others and build business relationships internally and externally. There are so many areas of marketing it is also important to be willing to embrace new ideas and change. My role is extremely varied so good organisation skills are key, which for me means action lists in order to make the deadlines!

What are your competitors doing on social media?

I think every business has seen the need to be open to a wider audience through social media and whilst not all businesses focus on it as part of their marketing strategy they certainly all have a presence.

And finally, what one piece of advice would you give to someone starting out into the world of social media? Remember social media is a form of

networking, its important to build relationships with businesses and individuals online but also show the human side to your account particularly when you are tweeting behind a business logo. I hate to see serial RT’ers its great to spread the message but what value is it really adding unless there is a relationship/ PAGE recommendation story behind it.

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THE GREAT EASTERN...

Issue 31 2015

The Great Eastern Presents….

Kal Lavelle Songstress Kal Lavelle headlines the latest ‘Great Eastern Presents’ gig in Norwich to help Norfolk charity Musical Keys celebrate their 25th birthday.

Tom Robinson and Bob Harris wax lyrical about this London-based artist who has featured in singersongwriter charts around the world. Perez Hilton describes her music as ‘exquisitely beautiful and raw’, and Ed Sheeran chose her to support his tours in UK and Ireland.

Kal Lavelle (Photo Credit - Gabriella Sonabend)

To find out more about Kal herself, go to her website www.kallavelle.com.

For Lee Gordon, www.leegordonmusic.com For Soham De, http://www.facebook.com/ sohamdemusic

So how have Musical Keys managed to secure an artist of Kal’s calibre for this gig? "I’ve had a great love of Norfolk ever since I supported Ed Sheeran in Thetford Forest in 2012”, says Kal, “so when Musical Keys asked me to perform in St Andrews Church and for such a worthy cause, it was an easy YES!” Musical Keys is a charity based in Norwich, providing services across Norfolk to people with special and/ or additional needs. In keeping with their focus on all things Norfolk, support for Kal comes from Norwichbased Lee Gordon, plus Soham De from King’s Lynn.

The gig takes place on Friday 18th December at St Andrews Church, St Andrews Road in the middle of Norwich with doors open at 7.15. Book tickets, priced at £8, need to be bought in advance via the Musical Keys website www.musicalkeys.co.uk.

The gig is promoted in conjunction with Portal Voice and Data, Norwich-based leading supplier of next generation voice and data products and services - check out their products and services at www.portal-comms.co.uk/. There will be a licensed bar with drinks and beers from Tipples Brewery, based in Salhouse.

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BOOTS FOR EVERY...

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Issue 31 2015

Boots For Every Style Give your outfit a kick with M&S’ beautiful boots this autumn. From sultry black and browns to this season’s marsala shades, make sure you put the right foot forward with the new styles from the Indigo, Autograph and Limited Edition ranges.

Indigo Boot £65.00

Autograph Suede Ankle Boot £59.00

Limited Edition Boot £39.50

Indigo Boot £99.00

Autograph Boot £99.00

Autograph Boot £99.00

Autograph Boot £69.00

Autograph Boot £59.00

Limited Edition Boot £45.00

Available in-store and online now: www.marksandspencer.com PAGE

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ICENI - COLUMNISTS

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Issue 31 2015

The Diary of a Norfolk Family.

It is a well-known fact that I am rubbish in the kitchen. If I invite anyone over for dinner it is usually met with a look of trepidation, followed by an offer that they will cook or that I must promise to buy something readymade that I can’t destroy.

Above: Keri Beevis Now of course being rubbish in the kitchen has its advantages. You wouldn’t believe how many people have cooked for me over the years, and sometimes I even receive food packages.

Truth be told though, I am quite enjoying hanging out in the room with the oven at the moment and, although my dishes may be elementary to most folk, I have slowly been teaching myself the ropes and learning how to do something a little more advanced than shoving a pizza on the oven tray.

I have mastered Bolognese and lasagne, made from scratch, can make a mean roasted vegetable dish, and just tonight had homemade curry. This involved lots of garlic and turmeric and tasted bloody delicious.

Forget chicken madras, I just had chicken Beev-as.

Before I get too cocky though, I would just like to share with you some of my embarrassing cooking gaffes from over the years.

1/ I can’t do sweet stuff. My sponges flop, my buns stick together and anything cakey tends to have a perfume taste to it. How? I have no idea. I can only assume there is some evil perfume wearing kitchen fairy who tries to scupper my attempts at being a cake queen.

2/ When getting together with my friends for a preChristmas dinner one year, I nearly ruined the whole thing by turning the vegetables off way too early.

Other people were there. Other people were cooking.

But I managed to cause chaos and destruction in the 30 seconds I was in the kitchen. We ate late that night.

3/ I once served my friends new potatoes that were hard as bullets. They ate them politely and their jaws ached horrendously the next day.

4/ I have accidentally fed a heavily pregnant lady a raw chilli and served my vegetarian friend meat. Well, how was I to sodding well know that carbonara had bacon in it? It’s not like it said it on the packet… well, okay, maybe I hadn’t read the packet.

5/ Once I called up my sister and asked her how to make mashed potato. Yes, I kid you not.

It has always been a case of, ‘If Beev is cooking, go pick your gravestone.’

Well watch out folks. I may be looking for some new guinea pigs soon.

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By Mark King Winter is here with the summer feeling like a distance memory; although it was a typical British affair, full of promise which soon washed away with the rain.

Above: Mark King

My mother is a mad keen gardener and since my Step-father past away a year ago it has been a lifeline for her. It's not so easy to just pop around to visit as it's at least a 90 minute round trip. So we like to have her over to stay on some weekends. I supply plenty of food and wine, and the family provide company, and love. In return my mother provides her knowledge of gardening with the whole family getting stuck into clearing the garden from its wilted summer foliage.

There was plenty to do. I cut back all the bushes before they get too out of hand while my son helped to pick up all the branches before placing them in the green recycle bin. The wife concentrated on weeding one side of the flower beds as mother did the other, and my daughter got stuck in as cutting back the Ivy. After the grass had its final cut for the year the back garden looks tidy, and hopefully that's it for the winter. By 5 pm all was finished, and when we all sat down in the kitchen the family were ready for something to eat. So I got on the phone to our favourite local Canton Chinese take-away.

By seven thirty we were all in our jim-jams curled up on the sofas' watching the usual Saturday night fair on television. The type of T.V shows that generally us boys finding boring, but which the women find highly addictive. By nine thirty everyone was tucked up in bed exhausted from the days work in the garden, and with a belly full of South East Asian food to keep the cold wet winter night at bay. www.always-hanging-around.blogspot.com Follow on twitter: @author-king

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BENJAMIN FOUNDATION Issue 31 2015

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The Benjamin Foundation Launches Christmas Shoebox Appeal For Vulnerable Children And Young People In Norfolk Norfolk charity The Benjamin Foundation is asking people to help make the Christmas of a vulnerable child or young person just a little bit happier this year. The Shoebox Appeal calls for people to buy a few small gifts for a needy stranger: enough to fill a shoebox or just one or two items.These will be wrapped and distributed to vulnerable young people supported by the charity; people who may otherwise have no presents to open on Christmas morning.

Many of the shoeboxes and their gifts will go to one of two groups of young people. Firstly, homeless 16 to 25 year olds living in supported accommodation run by The Benjamin Foundation; who would appreciate items like make-up, chocolate, stationery or toiletries. Secondly, young carers aged from just six years old through to 18 who may be caring for family members with disabilities, long term illness or drug or alcohol issues. Gift ideas for these children could include soft toys, arts and crafts materials, books and sweets.

The charity is asking for all gifts to be left unwrapped so that Benjamin Foundation staff can ensure young people at the same location receive a similar range of gifts. Presents must not include alcohol or anything sharp.

The total value of each gift box should not exceed ÂŁ15.

Chris Elliott, marketing and fundraising manager at The Benjamin Foundation said; “The festive season can be a lonely time of year for people who live without the support of family or friends for one reason or another.

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BENJAMIN FOUNDATION

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Issue 31 2015

morning. At The Benjamin Foundation we help children, young people and families in Norfolk and our Shoebox Appeal is such a simple way of making Christmas morning special for them. Don’t forget to leave your name and contact details with your shoebox or gifts so that we can let you know how your gift brightened up Christmas for a young person.”

Shoeboxes and gifts can be dropped off at any of these locations across the county:

Norwich - The Benjamin Foundation Furniture Store St Edmunds House, 103 Oak Street, Norwich, NR3 3BP Monday to Saturday 10am-4pm

Norwich - The Benjamin Foundation Head Office 23-27 St Andrews Street, Norwich, NR2 4TP Monday to Friday 9.30am – 4.30pm

Norwich - Virgin Money Lounge 10 Castle Street, Norwich, NR12 1PD Monday, Wednesday and Saturday 9am-5pm, Tuesday 9.30am-5pm and Sunday 10am-4pm

Norwich - Virgin Money Branch 4B Castle Street, Norwich, NR12 1PD Monday - Friday 9am-5pm and Saturdays 9am-1pm

Dereham - The Benjamin Foundation Furniture Store, 1a-1b Rashes Green, Dereham, NR19 1JG. Monday to Saturday - 10am-4pm

Thetford - The Benjamin Foundation Meet Up Centre St. Martins Way, Thetford, IP24 3PU Monday and Friday only between 10.30am and 7pm

Holt - The Benjamin Foundation Furniture Store, Unit 4B Glaven Road, Hempstead Road Industrial Estate, Holt, NR25 6ES Tuesday to Saturday 10am-4pm

North Walsham - Lloyds Bank 18 Market Place, North Walsham, NR28 9BP During branch opening hours

The final date for donations to the appeal is Tuesday 1st December.

For more details on The Benjamin Foundation’s Shoebox Appeal, visit: www.benjaminfoundation.co.uk/shoebox-appeal or contact Donna Tomlin; 01603 615670 or donna.tomlin@benjaminfoundation.co.uk Twitter: @icenimagazine

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ROWAN HOUSE REVIEWED

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Issue 31 2015

Rowan House Reviewed

By Ciara Jack

Rowan House is a new health and wellbeing centre, which recently celebrated its launch in Hethersett, just outside of Norwich. The elegant historic house which is now host to their treatment rooms has recently been renovated, just in time for their grand opening.

business offices. New curvy purple sofas and bold artwork make for a warming but upbeat waiting room.

The original features of the house itself adds a cosiness to the treatment rooms, which balances with the newer contemporary details.

Not being a Norfolk local, I mistook its residence of Queens Road in Hethersett to be the Queens Road situated in the middle of Norwich city centre. I had planned a mild city saunter to its launch, which as it turned out would have been like planning a short walk to Middle Earth. However, its rural location is perfect for this therapeutic wing of a 25 year old family business.

The broad variety of therapies ties in both the physical and mental aspects of wellbeing. For connoisseurs of massage, a healthy variety is on offer, including reflexology – a holistic therapy that treats the body as a whole through the reflection of the feet. They also offer deep tissue massage, sports massage and baby massage. While manual therapies cover aches and pains, Rowan House also offers therapies for mental wellbeing. Also on their menu are CBT, hypnotherapy and life coaching.

It’s a happy convenience that the family’s business is situated in a village composed of thatched roofs and acres of sprawling fields. The original 7 offices that now make up the wellbeing centre are filled with natural light, with a new lobby which required new designers to be drafted in to update the former business base.

The glass atrium, which makes up the reception area, makes it hard to believe it was once host to mere

The practitioners at Rowan House show an earnest passion for their chosen therapies, and hold their own personal concepts and philosophies. Their Business and Development Manager, and Physiotherapist, Rachel Pailes has pushed their business forward and her enthusiasm for wellbeing is infectious. The same enthusiasm can be seen in her fellow practitioners.

Amongst the centre’s staff is a buzz of excitement and anticipation for business to get into full swing. The broadness of wellbeing if catered for with their diverse range of treatments. For those looking for puncture repair in a more traditional Norfolk setting, Rowan House is well worth a visit.

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To find out more information visit: www.rowanhousecentre.co.uk or call: 01603 813999

NOVA SILVER

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Issue 31 2015

Nova’s Top Tips For Buying A Present.

Sometimes buying a present can feel so difficult, especially when you really want to find something to show that special someone just how much they mean to you. We’ve had lots of experience helping our lovely customers over the years, and thought we’d offer a little advice to help you on your way. We’ve focussed on jewellery buying, but hopefully many of these tips can be used for all sorts of gifts, as well as all sorts of receivers!

Think about her style Do the clothes she wears hint towards a taste for the delicate and feminine, or a colourful eye-catching piece? While there’s nothing wrong with pushing their limits occasionally, you still want to pick something that will get worn.

There’s nothing sadder than a gorgeous piece that’s been relegated to the back of the drawer.

Think about what you want the piece to do Do you want a piece that will be worn all the time, or a piece that can be pulled out for those special occasions?

You may think she’d love those swinging dangly earrings, and no doubt she would- but if she’s asked for a practical pair of studs for work bear that in mind.

Age means nothing!

Well perhaps not entirely, but long gone are the times when anyone over the age of 60 would only like a certain ‘classic’ style. Likewise not all 16 year old’s are into the same look. Jewellery is a great way to add a touch of your personality to your outfit and can be as out-there or as understated as the wearer themselves, and a great way to add a subtle touch of personality to an otherwise everyday outfit.

Finally…Go with your gut instinct We’ve lost count of the number of times customers have looked around the shop, only to go back to the original piece that caught their eye. In other words, discount all of this advice if there’s something you can’t take your eyes off and go for it!

Happy hunting…

Love from the Nova Silver Team.

Contact Details: Email: info@novasilver.co.uk Twitter: @icenimagazine

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Telephone Trade Enquiries: 01603 305799

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ADVERTORIAL

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Issue 31 2015

EDWARD COUZENS-LAKE Professional Writing Services

Norfolk born writer Edward Couzens-Lake specialises in planning, writing and presenting high quality copy of all types.

Blogging For Businesses If your business has a website then you should be making the very most of your online presence by offering your customers a weekly blog. Why? Because it is the best way of connecting with today’s market. It is therefore crucial that your business is well represented online.

What is a blog?

• A blog is a frequently updated online feature that gives you the opportunity to promote your business in a series of informative articles of 500-750 words. These are aimed at giving you and your business the chance to share your thoughts, expertise and passions. In short, anything that you think will appeal to your existing customers or attract new ones.

Why should you have one?

• It’s all about communicating with your customers. Publishing a regular blog about your business and what it has to offer should be a vital component of any online marketing strategy. Indeed, if you don’t have a blog on your website, you can be certain that your online presence and the leads and potential it creates for new customers will dwindle.

How can I help?

• Simple. I will write a weekly blog for you to put on your website. It will focus on promoting your business and professional expertise with the intention of attracting a growing audience of potential customers attracted by your regular updates about what you do, how you do it and why you are amongst the very best at what you do.

• I can also start up and manage a Twitter account for you. On Twitter people talk about what they care about and believe in. This can be you talking about your business or people promoting you in the same way. Twitter also gives you the opportunity to communicate with your customers in real time, a form of customer engagement that can help build your business in whatever way you want it to.

How can I find out more?

• Contact me for more information on how I can help you promote your business. Fees are very competitive and all commissions are undertaken on a month by month basis so you will never be tied into a long term contract or obligation.

01243 551604 or 07758 915748 edward@couzens-lake.co.uk www.couzens-lake.co.uk PAGE

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RADICAL NEW HAIRSTYLE

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Issue 31 2015

Oncology Nurse Gets Radical New Hairstyle For Children’s Cancer Charity CLIC Sargent A bold oncology nurse from Norwich took on a radical new hairstyle in the centre of Norwich, accompanied by live music on Saturday (24th October) to raise money for CLIC Sargent, the UK’s leading cancer charity for children and young people and their families.

Catrina Rogers got up close and personal with the hair clippers last weekend at Esteem Hair salon on Timber Hill, Norwich in a bid to raise funds for the charity which she has seen benefit the wards she works on.

It is all part of CLIC Sargent’s Big Buzz Campaign, which encourages people to become a “life-shaver” to support children and young people with cancer, many of whom lose their hair during treatment.

Catrina said: “Being a newly formed oncology nurse, throughout my day at work I see how cancer affects the young and old, the main heartache, especially for ladies is the loss of hair from chemotherapy.

“I did feel a little nervous about the head shave but children and young people being treated for cancer don’t have a choice about losing their hair. I know the money is going to a fantastic cause in CLIC Sargent and that’s what inspired me to go through with it.

Embracing the big chop with gusto, Catrina organised live street entertainment, a beard shave, raffle and cake sale outside the central-Norwich salon.

Catrina added: “I’ve raised over £1000 so far but am still hoping to raise even more to help children and young people who are coping with cancer and any support is greatly appreciated.”

CLIC Sargent fundraising manager, Daisy Turner said: “I’d like to say a huge thank you to Catrina for joining our Big Buzz Campaign. Catrina sees first-hand the effects of cancer and the challenges faced by families.

“Last year in Norfolk alone CLIC Sargent supported 69 children and young people with cancer, many of whom lose their hair during the gruelling treatment.

“It would be wonderful if those who would like to support Catrina can visit her Just Giving page: https://www.justgiving.com/CatsBIGBUZZ/ ”

For more information about CLIC Sargent’s Big Buzz Campaign visit: www.clicsargent.org.uk/bigbuzz Twitter: @icenimagazine

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THE NEST

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Issue 31 2015

THE NEST Close your eyes and put the image of a (the stadium has, of course long been changed and rebuilt on all four sides) being officially opened football ground in your mind.

The four stands, the pitch, the goals and the spectators.

It may well be that you’re thinking of Carrow Road of course. Or Wembley. Or perhaps one of the more well known grounds in English football, sporting churches deeply ingrained with character, spirit and tradition.

Anfield, Old Trafford and Highbury, the home of Arsenal FC until 2006.

All great examples that, although they may differ in size and surroundings, follow the basic rules of what a football ground should look like: a pitch with four stands on each side, two main ones at the sides and two smaller ones behind each goal.

A simple concept and host for the beautiful game.

But it hasn’t always been that way. At least, not in Norfolk, or, to be more precise, in Norwich.

We ‘do different’ up here. And that includes football grounds.

Our very own Canaries of Carrow Road are, of course, celebrating the 80th anniversary of their move to the current home this year. The present ground PAGE

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on August 31st 1935 for the opening fixture of that seasons Division Two season. That saw Norwich take on West Ham, with the Canaries emerging as the victors in front of an attendance of just under 30,000 spectators-a total that was over four times the amount that had seen them draw 2-2 with Swansea Town in their last game at their previous ground.

Which looked nothing like Carrow Road, Wembley, Anfield or any of those mentioned above. Indeed, it looked nothing like any football ground you either have, or are ever likely to see.

Why? Because it was based in a disused quarry.

The quarry in question was situated in Rosary Road.

And, as you may have already guessed, it provided a challenge for both spectators and players, such was its unique, not to say potentially dangerous design. One former Norwich player, Bernard Robinson described it as a “wicked ground”-and with good cause. At one end of The Nest, the sides of the quarry went straight up with a cement wall put into place in order to prevent tons of earth cascading downwards onto the pitch and players; said wall also supporting a cliff upon which some supporters would watch the matches-at no little peril to their welfare.

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THE NEST

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No-one had even dreamt of executive boxes back then.

And why ever not when you could be quite content to watch the match clinging precariously to your own little section of cliff face?

This wall was, in places, very close to the touchlines which meant that both teams wingers had to be very careful they didn’t crash into it and injure themselves at the end of their jinking runs. But that was not all, for, behind the opposing goal was, in addition to both dressing rooms and a small stand, was a row of houses whose gardens were 15 to 20 feet below the level of the pitch.

In order to stop numerous balls being lost in that abyss, the club installed a large wire netting fence across its entire width. The real danger, however, was not so much balls being lost down there-with every chance that fed up neighbours of the club would not return them-but the occasional player, a hazard and oddity that seems extraordinarily funny now as a concept in the multi billion pound modern game but which was then something that presented a very real danger to the players well being.

Little wonder Robinson had cause to call The Nest a “wicked ground”.

The Canaries had moved there in 1908 after leaving their previous ground which was situated on the Newmarket Road.

This move had necessitated thousands of tons of earth to be shifted within the quarry before a pitch could be laid as well as having to, nut by numerous nut and bolt, to dismantle the old structures in place at Newmarket Road so they could be, piece by piece, transported, by horse and cart, the four miles or so to the other side of the City to be put back into place there.

Set, as it was in a natural amphitheatre and offering views of the City and Cathedral from its loftiest peaks, one alleged quirk of The Nest was that the sound of the crowd could, by acoustical accident, be ‘bounced’ off the hill behind one part of the ground and carry right across the City surrounds, so much so that the ebb and flow of the spectators din could, on occasion, be heard in Earlham. And, precariously situated as they were, those crowds at Norwich matches could be impressive with, after the ground had seen some extra terracing added, as many as 12-14,000 present, similar Twitter: @icenimagazine

Issue 31 2015

numbers, attendance wise, to what the Canaries were getting at Carrow Road half a century later during the days of Steve Bruce, Chris Woods and Kevin Drinkell.

Further redevelopments took place at the ground in the early 1930’s including an extension being added to the spectating area opposite the Main Stand (affectionately known as ‘The Chicken Run’) which saw the capacity rise even further, so much so infact that, when Norwich met Sheffield Wednesday in an FA Cup match in February 1935, 25,037 people packed into the ground, an attendance not that short of the numbers present at any Premier League game played at Carrow Road today.

Those high numbers were enough for the Football Association to express real concern for the long term safety implications for both players and spectators if the club continued to attract such high numbers of fans to its peculiar and unique ground. The prospect of a cliff fall and the constant and, quite literal, avalanche of supporters such a catastrophe would result in, was one to send a shudder through the spine of both club and football officials in general and it was quickly decided that Norwich City would, at the end of that 1934/35 season, have no option other than to move to a new, and somewhat more conventional, ground within the City.

In fairness to club officials, the Canaries had been actively looking for a site for a new ground since 1926, the need becoming ever more pressing when one corner of the pitch at The Nest suddenly subsided to a depth of nearly 30 feet after some old chalk workings adjacent to it collapsed. This led to the FA writing to the club in May 1935 advising that their ground was now “...no longer suitable for large crowds and that measures must be taken.”

Those measures ended with the construction, in just 82 days, of the clubs present home at Carrow Road, a feat which, given the remarkably short time it had taken to complete, saw it referred to as the “...eighth wonder of the world”.

Yet not, perhaps, as wonderful and beautifully quirky as its predecessor, chalk cliffs, concrete walls, sheer drops and all. __________________________________________

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MOTORING REVIEW

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Issue 31 2015

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By Tim Barnes-Clay, Motoring Journalist Twitter: @carwriteups www.carwriteups.co.uk

Toyota’s latest Avensis is a work of genius.

True, not so long ago, the model once looked bland and, more often than not, had a ‘minicab for hire’ sign glowing from its roof - but now the car is handsome enough for people to stop and ask what it is.

I had this happen a couple of times with the mid-range 2.0 D-4D Business Edition saloon I drove. In fact, one guy asked if it was a Lexus. “Not far off ”, I said. He was amazed the car was a Toyota. All this is because the car has been given new styling, more equipment and cleaner engines to further appeal to business users.

The external alterations are particularly far-reaching.

While it’s still identifiable as an Avensis, the whole nose has been remoulded to parrot the petite Yaris and renewed Auris.The Avensis also gets LED daytime running lights and LED lights at the rear.

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Little touches, such as alloy wheels that you’d expect to buy as an optional extra and side sills that now give the car a perceived lower centre of gravity, are the icing on the cake.

Inside, the car is a match for many German executive motors. Soft touch materials cover the cabin, and a leather steering wheel, air conditioning and an automatic handbrake add another tier of quality.

What’s more, automatic high beams, lane departure warning and road sign recognition make long distance driving stress free. Other features, like a touchscreen sat-nav, DAB, and rain sensing wipers help, too.

On the road, the 2015 Avensis is one of the best commuting machines out there. It glides over bumps and eats up motorway miles without any effort at all. The dials and switches on the dash and on the steering wheel are very clear and simple to use, and the six speed manual gearbox, which was fitted to my test model, is smooth and a doddle to operate.

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MOTORING REVIEW

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" On the road, the 2015 Avensis is one of the best commuting machines out there " The seating position is high, but comfort is top notch, helped by an exceptionally effective electric lumbar support system. Okay, the featherweight steering can be a little less than successful at communicating what’s going on beneath the wheels, but it makes driving easy - especially when weaving through traffic or parking.

So, despite starting off as a bit dull when it was first made in 1997, the Avensis is proving to be one of the most popular cars around. By the end of 2010, more than 1.8 million Avensis vehicles had been built – all at Burnaston in Derbyshire. And now, with a major new look and extensive changes, the Toyota Avensis has thrust itself to the top of its class to be one of the best saloons for value. It’s certainly a car worth considering for business or for family motoring. It’s a cracker - I promise you.

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Issue 31 2015

PROS • Looks • Comfort • Kit • Value CONS • Steering lacks feel FAST FACTS • Max speed: 124 mph • 0-62 mph: 9.5 secs • • • • • •

Combined mpg: 62.8 Engine: 1995 cc 4 cylinder 16 valve turbo diesel Max. power (bhp): 141 Max. torque (lb/ft): 236 CO2: 119 g/km Price: £23,155 on the road PAGE

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ICENI - COMPETITION

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Issue 31 2015

Luck Of A Lancaster Gordon Thorburn No 9 Squadron of Bomber Command converted from the Wellington to the Lancaster in August 1942. W4964 was the seventieth ‘Lanc” to arrive on squadron, in mid April 1943. She flew her first op on the 20th, by which time No 9 had lost forty one of their ‘Lancs’ to enemy action and another five had been transferred to other squadrons and lost by them. A further thirteen of the seventy would soon be lost by No 9. All of the remaining eleven would be damaged, repaired, transferred to other squadrons or training units, and lost to enemy action or crashes except for three which, in some kind of retirement, would last long enough to be scrapped after the war. Only one of the seventy achieved a century of ops of anything like it: W4964 WS-J. Across all squadrons and all the war, the average life of a Lancaster was 22.75 sorties, but rather less for the front-line squadrons going to Germany three and four times a week in 1943 and ‘44, which was when W9464 was flying her 107 sorties, all with No 9 Squadron and all from RAF Bardney. The first was Stettin (Szczecin in modern Poland), and thereafter she went wherever 9 Squadron went, to BErlin, the Ruhr, and most of the big ops of the time such as Peenemünde and Hamburg. She was given a special character as J-Johnny Walker, ‘still going strong’ and on September 15 1944, skippered by Flight Lieutenant James Douglas Melrose, her Tallboy special bomb was the only one to hit the battleship Tirpitz.

During her career, well over two hundred airmen flew in J. None were killed while doing so, but ninety-six of them died in other aircraft. This is their story, and the story of one lucky Lancaster.

About the Author Gordon Thorburn is the author of more than twenty books including the bestselling Men and Sheds. Look out for Merlin, the true story of a courageous police horse, and Pen & Sword titles Bomber Command 1939-40 and A Century of Air Warfare with 9 Squadron RAF. NEW BOOK RELEASE

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RRP: £14.99

100 ILLUSTRATIONS

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ISBN: 9781473834385

PUBLISHED: OCT 2015

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PAPERBACK

PEN & SWORD AVIATION

WIN WIN WIN WIN WIN WIN Iceni Magazine has a copy of Luck of a Lancaster by Gordon Thorburn to give away.

To be in with a chance of winning please email your contact details (Including address) to competitions@icenimagazine.co.uk by 10th December 2015.

Please state in the subject line ‘Luck of a Lancaster’.

There is no cash alternative. Usual Iceni Magazine rules apply. Editors decision is final.

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M&S FOOD REVIEW

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Issue 31 2015

Iceni M&S Food Review The new M&S Foodhall at Longwater Retail Park in New Costessey opened its doors to customers for the first time 19th August, with shoppers from all over Norwich queuing to take in the delights of the new store.

The new M&S Foodhall also offers the popular ‘Shop Your Way’ service, giving customers the choice of ordering from marksandspencer.com in-store or online, with the added benefit of free next day in-store delivery and collection.

The M&S Foodhall at Longwater Retail Park is open between 8am and 8pm Monday to Saturday and from 10am to 4.30pm Sundays, with free parking available at the retail park.

Iceni Magazine were asked to review some items from the new AW15 Range which is now available in store.

Gastropub Steak and Old Peculiar Ale Pie Iceni review Good sized, plentiful ‘melt in the mouth’ tender steak chunks, in a rich ale gravy. The Ale is very ‘present’ in the gravy, so if you do not like that taste, this pie is not for you, but if you do - you will savour every mouthful. Buttery, light pastry encases the filling. Overall a filling, substantial pie.

Thai Green Curry Sticky Rice Crisps Iceni review Fresh crisp fragrant flavour of green curry. Tortilla shaped therefore Ideal for ‘dipping’ in a cooling dip, or if you like it hot in a hot salsa.

In conclusion not too strong but definitely have a ‘bite’! ➥➥➥ PAGE

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M&S FOOD REVIEW

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Issue 31 2015

Billionaire Bullion Bar Iceni review Wow - what a take on a millionaire/Billionaire shortcake! The luxurious blend of irresistible salted caramel layers, a light fluffy caramel mousse and the surprise of the shortbread crumb being encased in a chocolate shell was amazing. Although very rich the combination was not at all ‘sickly’.

This could be eaten alone as a bar or served as a dessert with ice cream or cream.

Gastropub Cod, Bramley Apples & Kentish Cider Iceni review Fish pie full of flavour, plenty of delicate Cod in a creamy cider sauce with the added bonus of sweetness from the caramelised Onion. Good textures from the cubed Potatoes, Peas and Bacon. Topped off with a fragrant, crunchy Cheese & Thyme crumb.

Large portion size, probably too big for one (for some people)!

Boneless slow cooked Beef shin steaks with red Wine and Bacon Iceni review This is a rich and luxurious dish. The meat is meltingly delicious and the sauce has the subtle background flavour of the red Wine.

A hearty warming meal perfect for a winter evening.

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M&S FOOD REVIEW

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Issue 31 2015

Taste Morocco Jewelled Couscous And Taste Morocco Spiced Lamb & Apricot Tagine Iceni review These dishes were made for each other therefore a joint review. Really yummy Couscous, worked well served with the spiced Lamb. The sweetness from the Pomegranate and the crunch of toasted Pine nuts in the Couscous could make this a ‘stand-alone’ dish, however teamed up with tender Lamb in tomato sauce which has a ‘kick ‘from Harissa and a sweetness from the Apricot it really is a delicious meal. All that was missing was eating al fresco in the Moroccan sun!

Woodfired Pizza -Pollo, Arrabiata & Parmigiano Iceni review The first thing you notice is the oval shape rather than the usual round shape of a pizza.

There has to be something said about a woodfired pizza, the base is crispy on the outside and soft on the inside.Topped with succulent slightly spiced Chicken, Roquito and red Chillies. Not forgetting of course the all-important Parmigiano Reggiano.

This is a ‘must try’ for any Pizza lover.

Duck Legs with Sticky Orange Glaze Iceni review Delicious tangy sweet glaze rich with citrus flavour The flavour of the glaze balanced the richness of the tender Duck. Because the glaze/sauce is separate you have the choice of either cooking on the Duck as a glaze or serving as a pouring sauce at the table.

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ICENI INTERVIEWS Issue 31 2015

Iceni Interviews Xavier Collins Head of the South East Deliveroo Tell us a little about Deliveroo? Our mission is to bring

the world's best-loved local restaurants into everyone's home or office - fast. We work with hundreds of the UK's best-loved restaurants, including names such as Carluccio's, GBK, Nando's, Zizzi and some of Norwich’s top quality independent restaurants such as Wild Thyme Vegetarian Café and Dray Yard Smokehouse.

How and where did the concept begin? Our Founder William Shu moved to London from

New York, where you can get anything on demand. While working long hours in London investment banking he came up with the concept as a result of being unable to order good quality food to the office.

I understand that you have now branched out into Norwich, where do you deliver to?

We deliver to a majority of Norwich within the A140 - A1402 ring road and we go beyond it in the south to Eaton and Lakenham but we are always extending our zones.

How does your system work? It’s all done online, simply enter your postcode on the website or download our IOS App and a list of restaurants will appear based on your location and start choosing your favourite dishes.

If you are planning an event on a specific day and time, can a date/time be booked?

Currently, you can book one day in advance but if you are a large company we do have a team in place to help organise and facilitate big or special orders.

What is your estimated delivery time from placing the order to receiving the food at the door? Our average delivery time is 32 minutes across the UK with the food only in transit for 7 minutes. Restaurants update their prep time live on the website depending on how busy they are so you always given an accurate time.

What is your delivery charge? £2.50 on top of the standard restaurant prices.

You launched in Norwich at the beginning of October - How has this been received by the public? It’s done really well so far but this is only the first step, we are constantly expanding

the zone and restaurant selection so keep an eye out. If there are any restaurants you would like on the platform tweet us @deliveroo_NOR. PAGE

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ICENI REVIEWS...

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Issue 31 2015

Northrepps Cottage Country Hotel Review written by Jessie Quick

A stylish, quaint and historic house that sits in the Norfolk seaside town of Cromer, bids luxury getaways and exceptional dining. Need I say more?

Northrepps is one of East Anglia’s finest bijou hotels from which you can enjoy the delights of beautiful North Norfolk. The cottage is gracefully placed amongst the endless greenery, over looking nothing but wholesome countryside.

If you are accustomed to the urban lifestyle like me, you will be surprised at just how peaceful, and refreshing it is to be enclosed by nature. No car horns, no streets lights beaming through your windows, only a few ducks and a pheasant or two around! Pure bliss.

Dating back to the 18th century, Northrepps seeps history. It is a lovingly restored, family-run hotel with eight distinctive bedrooms (including a bridal suite), all named after a member of the Gurney family. Each room is individually divine, in particular, the Anna Gurney room. Sitting on the first floor it overlooks unique views of the front of the property. With a double sleigh bed, a large roll top bath and light toned furnishings, it embraces the antiquity of its past. Hints of modern décor run throughout the building, including a completely re-furbished bar.

Offering elegant dining in a contemporary ambiance, Repton’s Resteraurant is a must, and also serves awardwinning breakfasts. The chefs focus on using locally sourced produce that is in season and at its freshest.

From Cromer Potted Crab followed by confit duck leg, finished off with sticky toffee pudding, the menu will have you spoilt for choice.

I can see why the hotel receives such fantastic reviews online. I would recommend Northrepps Cottage Country Hotel to anyone who is enticed by a country break, or even intrigued to try the potted cromer crab!

Contact details: Nut Lane, Northrepps, Cromer, Norfolk NR27 0JN t: 01263 579202 w: http://www.northreppscottage.co.uk/ e: enquiries@northreppscottage.co.uk PAGE

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NELSON'S JOURNEY

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Issue 31 2015

Local Businesses Take On Quiz Challenge For Nelson’s Journey Friday 20th November from 6:45pm at the Lancaster Suite, Holiday Inn Norwich North.

Norfolk businesses are getting together to support local child bereavement charity Nelson’s Journey with their 4th annual Christmas Quiz at Holiday Inn Norwich North, this November.

The event is sponsored by Norwich Print Solutions, Loveday and Partners and Ruth Elizabeth Events Ltd, who are encouraging local businesses to get together for an evening of fun, networking and philanthropy. All money raised will go to help Nelson’s Journey continue to support bereaved young people in Norfolk.

Pippa Redmond, Director of Norwich Print Solutions helped establish the quiz in 2012 after she heard about the work of Nelson’s Journey. She explains ‘When we first found out about Nelson’s Journey and what they do to help children and their families who have suffered from a close family bereavement, we were totally blown away! This situation had never occurred to us before and we realised as parents of two children how devastating it would be for our children to lose someone very close to them.

We started to learn more about the charity and one of the issues at the time was to raise awareness of this local charity, it wasn’t very well known in the corporate world and we wanted to help Nelson’s Journey raise their profile which would then increase their fund raising, so we started the Nelson’s Journey Christmas Quiz, now on its 4th year!’

Over the past three years the quiz has raised over £15,000 with more than 50 local businesses taking part. Loveday and Partners are supporting the event as main sponsors, after they supported the Walk of Smiles, the memorial walk for families who’ve used a service from Nelson’s Journey, earlier in the PAGE

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year. Mark Loveday, company Director told us ‘I’m supporting the Christmas Quiz for Nelson’s Journey because Norfolk is a beautiful place, with such a strong community spirit and it is a pleasure to help local families at the very time when they may need help the most. It’s a wonderful organisation which I am proud to support.’

Local businesses can also become round sponsors from as little as £75 for exclusive promotional opportunities, and tickets are on sale to individuals as well as businesses for £25 per person which includes luxury raffle entry, welcome drink and a 2 course table buffet. The event will be held on Friday 20th November from 6:45pm at the Lancaster Suite, Holiday Inn Norwich North. The event will be an exciting set of quiz and table rounds with an interactive ‘What’s in the Stocking?’ round and a live Christmas music round by local singer Helen Ashton.

Nelson’s Journey Chief Executive Simon Wright said ‘It is worth bearing in mind that the relatively small sum of £250 for a table of ten can make a huge difference to the work of the charity, as it purchases a place on a therapeutic residential weekend for a bereaved child.

These weekends give children the chance to meet others in similar situations to themselves, learn coping mechanisms for their day to day life as well as giving the children a chance to say goodbye to their loved one and move on positively with their life. Our quiz is enormously popular and we would encourage people to enter their teams as soon as possible for what we hope will be our most successful year yet.’

Pippa Redmond goes on to say ‘There are so many good causes these days, but this one is not only local, but it’s unique in what it does. It helps our young people face the future and deal with their tragic circumstances that can, and do, scar people for life.’

If you would like to enter a team or find our more information about sponsorship opportunities, please contact gena@nelsonsjourney.org.uk or visit our website www.nelsonsjourney.org.uk

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SPIRIT OF THE PAST

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Issue 31 2015

Spirit Of The Past In New Brewing Venture An iconic part of Norfolk's rich past has proved an inspiration for a new brewing venture in the county.

The newly founded Boudicca Brewing Company is taking inspiration from the Celtic culture and artefacts of the Iceni, and their legendary queen.

As well as an independent view and a drive to produce really good, distinctive, quality beers, the core parts of the Boudicca Brewing Company's ethos are sustainability and inclusivity. To that end, the beers are produced from organic ingredients, and vegan.

Furthermore, gluten free beers are planned.

The Boudicca Brewing Company has been founded by friends Helen and Simon St Ruth and Emma Pinder who are all passionate about real ale, as well as members of the Norwich and Norfolk branch of the Campaign for Real Ale (CAMRA). Simon commented “Beer isn't ever going to be everyone's cup of tea, but we are making our beers suitable for as many people as possible”.

Head brewer at Boudicca Brewing Company will be Andy Mitchell, a professional and award winning brewer of many years’ experience, and formerly proprietor of Spectrum Brewery in South Norfolk.

The decision to produce vegan beers and, therefore, not use isinglass finings, which are made from the swim bladders of fish, was a straightforward one as Andy explains “There's more to it than just the vegan and inclusivity aspects. Isinglass also removes some of the flavour and aroma of a beer. Not using it results in a more flavoursome pint”.

The name Boudicca (pronounced /ˈbuːdɨkə/) was chosen in honour of the strong, independent Queen of the Iceni people from the East of England who led an uprising against the occupying forces of the Roman Empire in Britain. She led the Iceni to several victories over the Romans before finally being defeated. She was never captured by the Romans, and her fate is unknown.

The logo for the Boudicca Brewing Co. features a torc inspired by the golden necklaces which were a sign of status and power in the Celtic world to which Boudicca belonged.

Several of these torcs were found as part of the Snettisham hoard discovered in a field in Norfolk.

A feature of the torc in the logo is the dragon head design to reflect the long historical link between dragons and Norwich.

The beers will be named after Iceni artefacts and other important items and places in Norfolk’s rich heritage.

The first beer to have been brewed is Spiral Stout, named after the common spiral designs found on coins and artefacts from the Iceni period. It's a 4.6% ABV, traditional, full bodied beer with flavours of dark autumnal berries, coffee, dark chocolate and a gentle, lingering dry roast finish with a hint of smoke. Spiral Stout was available at the King’s Head pub, Magdalen Street, Norwich on the launch evening of Boudicca Brewing Company, Thursday 22nd October 2015.

Spiral Stout was available at this year's Norwich Beer Festival which takes place at The Halls, Norwich from Monday 26th to Saturday 31st of October. Andy, who regularly volunteers at the Norwich Beer Festival, said “The Norwich Beer Festival coincides with Samhain, the Celtic new year. We all feel this is the perfect way to celebrate the start of a new brewing venture, particularly one named after Boudicca herself ”.

Further Boudicca Brewing Co. brews are planned including Golden Torc, a hoppy, golden ale, a traditional bitter called Three Tails, as well as seasonal and gluten free beers.

Contacts: Main Email: info@boudiccabrewing.co.uk Twitter: @BoudiccaBrewing Facebook: Boudicca Brewing Website: www.boudiccabrewing.co.uk PAGE

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REDWINGS

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Issue 31 2015

Gifts Galore And Festive Fun From Redwings Horse Sanctuary!

Giving has never been so easy or so rewarding this Christmas!

Redwings Horse Sanctuary has something for everyone in its fantastic range of gifts for the festive season and every penny made will go towards helping the charity’s rescued horses, ponies and donkeys enjoy a very happy new year - and many more happy years to come!

Shoppers can browse online through the charity’s brand new website or put their feet up with the colourful, 30-page festive gift catalogue for inspiration.

Lots of the great present ideas are new for 2015 and many are completely unique to Redwings!

An exclusive Redwings horseshoe print adorns a new accessory range, comprising a purse, shoulder bag and travel bag. Smart and practical, each item is sure to be an eye catching addition to any outfit and with prices starting at just £4.85, they’re very affordable too!

Equally practical and stylish is a set of kitchen accessories.The apron, tea towel and oven glove come in a natural creamy background but have a simple black horse silhouette to give them a real hint of class.

But it’s not just horses that feature in Redwings' extensive Christmas range. There are many more four-legged friends celebrated throughout. A gorgeous tartan doggy draught excluder will help keep out those winter chills while a plush pooch hanger will look

after your scarves for you. There’s also a delightfully different cat message board or a gorgeous owl pill box so you can be confident there will be something to put a smile on the face of all your friends and family!

There’s a great selection of festive decorations too, from traditional Nordic tree hangings to a cheerful snowman salt and pepper set! And looking forward to the New Year, why not get organised with a Redwings diary or calendar? As well as our best-selling calendars featuring gorgeous photos of sanctuary residents, why not take a look at the charity’s stunning new Wildlife Calendar, featuring photos of some of the amazing wild creatures that also make Redwings their home; it’s a fantastic addition to the charity’s gift range and, as always, the photos that have all been taken by the talented Redwings staff!

Don’t forget those all-important Christmas cards! The ever popular Redwings range is already flying off the charity’s shelves; featuring gorgeous photos of rescued residents like Adoption Stars Major the impressive Shire and cheeky donkey Denise, traditional Christmas scenes and simple festive fun, Redwings range of cards cater for every taste.

Horses are Redwings’ passion and to help everyone share a little bit of the magic, the charity’s very special Adoption Stars are always a winner as a gift for any friend or family member, whatever their age!

For just £12.50 the lucky recipient will receive a beautiful photograph, certificate and regular updates straight from the horse’s mouth for a year! With stars including Tinkerbell, a Shetland rescued from the horrors of Amersham; black beauty Maya and Arya the fluffiest donkey foal imaginable - the hardest part is choosing!

To purchase a Redwings gift, simply visit our online shop at www.redwings.org.uk or call 01508 481000 for a catalogue.

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SHARE THE MAGIC

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Issue 31 2015

Share The Magic Of Christmas With An NSPCC Letter From Santa Christmas is a time filled with family traditions - anything from putting carrots out for Rudolph to leaving ‘snowy footprints’ around the house - to preserve children’s belief in Santa Claus.

However, even the most creative parents can be caught out!

To help share the magic of Christmas with children here in the UK and around the world, the NSPCC has once again teamed up with Santa to send personalised letters all the way from Lapland in return for a suggested donation of £5. And this year, Santa has been hard at work, finding new ways to make each letter even more special.

A brand new, colourful illustration style and characters and stories tailored to specific age groups are complemented by more personalisation in the letters, further enhancing the magic of receiving a letter from the man himself.

Parents can choose whether the letter is signed by Santa or Father Christmas, and each letter now comes complete with an age appropriate game for children to play.

For the first time, those requesting a Letter from Santa will be able to write a personal P.S. message, and will receive a complimentary pack including games, recipes and activities to help make the experience even more enchanting. Santa has even written a special poem to celebrate Baby’s First Christmas - a keepsake to treasure for years to come.

Yasmin from Glasgow requested a Letter from Santa in 2014 and said: “My seven year old thought it was fantastic.

He couldn't get over the fact that Santa knew so much about him, and kept saying ‘How does he know this? Look, he knows I sing!'"

By making a donation to the NSPCC, parents will be able to share the magic of Christmas with their loved ones, whilst helping the charity keep more children safe.

Request your Letter from Santa from 1 October - 22 December at www.nspcc.org.uk/santa for a suggested donation of £5 to the NSPCC. Twitter: @icenimagazine

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ICENI - HOROSCOPES Issue 31 2015

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Horoscopes For November Aries 21 March - 20 April

Libra 24 September - 23 October

The rewards of hard work give way to the pleasures of interacting with family and friends. And with Venus gliding into Libra from November 8th, deals and negotiations may be on the cards. The Sun in Sagittarius from November 22nd will also brighten your outlook, although a conflict of beliefs could stall progress, unless you take firm action.

Your intuition sharpens up this month, so be sure to pay attention as it could net you faster results. Meanwhile, there's the chance of a fresh financial start as a result of the New Moon spurring you on. From November 12th onwards a surge of vitality can see you keener to get personal or creative projects up and running. Energy can revive too.

Taurus 21 April - 21 May

Scorpio 24 October - 22 November

You’ll be keen to crack on with a creative idea that could get you noticed by all the right people. A personal relationship can also become passionate and intense with the New Moon on November 11th potentially taking things to a deeper level of intimacy. However, finances will need care around November 26th, to prevent any unnecessary losses.

A very sociable set of influences can see you taking part in community projects or relaxing with friends, while the New Moon on November 11th can push you to make radical, but positive changes. In general, you may find it easier to connect with your heart’s desire. Do mind watch out for mixed messages and misunderstandings around the Full Moon of November 26th.

Gemini 22 May - 21 June

Sagittarius 23 November - 21 December

Do be sure to take personal responsibility regarding key ambitions, as a Saturn Neptune link hints that someone’s exaggerated ideas could cause more trouble than they’re worth. Indeed, it might be better to make decisions based on your own experience. It will also be important to avoid overreacting around the November 25th’s Full Moon, it can avoid embarrassment.

Be sure to relax and recharge where possible, as you're moving through a phase when doing so can bring many benefits. At the same time consider your priorities and reflect on your plans.

Go easy around the time of the Full Moon on November 25th though, as some very sensitive issues can bubble to the surface.

It’s going to be important to control your emotions then.

Cancer 22 June - 23 July

Capricorn 22 December - 20 January

Although you’ll be busy researching ideas, dealing with personal admin and getting any ideas out to a wider audience, home-based activities may also need attention once Mars glides into Libra on the 13th. This can be excellent to move forwards with home moves or improvements. If you have a love of crafts, you could find these to be very therapeutic in the weeks ahead.

Busy exploring options and plans? Once Mars dances into Libra you’ll be ready to pick out the best and dedicate yourself to achieving your goals. The New Moon of the 11th can usher in an exciting new phase in your social life, so get ready for plenty of upbeat interactions. Despite this bright energy, don’t lose track of the more sensitive undertones of situations.

Leo 24 July - 23 August

Aquarius 21 January - 19 February

The festive mood could strike early, tempting you to make a start with gift buying and other holiday purchases.

Furthermore, there may be room for improvement at home with the November 11th New Moon encouraging something of a makeover. Indeed, combining practical thinking with imagination could be a great recipe for success.

November can be a fine time to pursue ambitions and important goals. You can find yourself more open to change too, and this can see you pushing outside of the things you know well and feel comfortable around. However, as the Sun powers into Sagittarius on November 22nd, this can add extra sparkle to your social life. Mind, keeping up with all your commitments can take astute time management.

Virgo 24 August - 23 September You’ll be geared up and ready for action with a lively line-up in your sign this month. The New Moon on November 11th can also be perfect for signing contracts or closing deals, while a practical focus on your home zone encourages you to get started on any outstanding projects.

Midmonth can also see you become more determined to improve your finances.

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Pisces 20 February - 20 March Relationships look upbeat, with the focus shifting to finances and shared resources from November 12th.

However, with Saturn increasingly clashing with Neptune, you will need to ensure that others find your plans credible.

Creativity is fine, but practicality and workability are absolutely essential.

Astrologer Patrick Arundell provides a unique take on Horoscopes and Astrology. Join him daily for your Daily Horoscope and his penetrating insight into this fascinating subject. Also FREE Horoscope Videos.

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MEET BOUDICCA DUCK We have teamed up with Jill Watkinson (@Biscuit Jill) and are pleased to announce our joint entry for The Grand Norwich Duck Race 2016.

Follow @BoudiccaDuck and watch her transformation from a plain old yellow duck into the 'Queen Of Iceni'

Join Us And Get Your Company Involved For more information please contact: Sarah Bunn, Event Organiser: 07826 893368 / 01603 670106 E: sarah.bunn@break-charity.org www.break-charity.org