2023 HNA Sponsorship Opportunities Brochure

Produced by the Concrete Masonry & Hardscapes Association

HNA MOBILE EVENT APP FOR 2023

TITLE APP SPONSORSHIP – EXCLUSIVE!

Sponsor Logo: Splash Page, App Ads in Direct Mail brochures, Multiple Eblasts, On-Site App Promotion and Show Directory.

Sponsor logo in custom sponsor profile

Press Release: Title Sponsorship recognition in the App announcement

Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show

Rotating Banner Ad: At the bottom of the Navigation Menu. Rotates with other Diamond Sponsor(s) banner(s).

ONE OPPORTUNITY AVAILABLE

DIAMOND APP SPONSORSHIP

Sponsor Logo: Sponsor Profile Page, On-Site App Promotion

Press Release: Title Sponsorship recognition in the App announcement

Push Notifications to Attendees: One sent a week before Hardscape North America and another sent on Thursday during the show

Rotating Banner Ad: At the bottom of the Navigation Menu. Rotates with other Diamond Sponsor(s) and Title App Sponsor

FIVE OPPORTUNITIES AVAILABLE

HNA

TITLE SPONSOR $3,500

MOBILE PUSH NOTIFICATIONS

TO ATTENDEES > Reach your audience with app push notifications. This opt-in service keeps our attendees socially involved, even when they don’t have the mobile event app open. Alert buyers to your show specials, new products and more. A great way to drive traffic to your booth. We’re limiting them to three per day, so act now!

HNA

TITLE SPONSOR $3,500

DIAMOND SPONSOR $1,500

$500 per notification. Choose your day and time.

PM SAVE

METALLIC SPONSORSHIPS

SPONSOR BENEFITS

PROMOTIONAL ITEMS Company recognition in the attendee brochures (53,000), onsite program (1,500), e-newsletters (10), attendee e-blasts (25), and Attendee Tri-Fold Mailings (33,000). Platinum Sponsors also receive a brief company description in the show directory (10,000 printed)

HNA WEBSITE Included on HNA home page with link.

PRINT ADS Company recognition in HNA full-page ads promoting the trade show.

MEDIA COVERAGE Included in all HNA press releases after March 1 or once confirmed.

SIGNAGE Prominent signage located throughout the pre-function area recognizing company as sponsor. Signage provided by HNA.

HNA SHOW ENTRANCE UNIT Logo recognition on entrance signs.

HNA HIGHLIGHTS Recognized in post-show highlights email to attendees

$10,000$5,000$2,500 Platinum GoldSilver

NON-METALLIC SPONSORSHIPS

The traditional marketing opportunities found at Hardscape North America are listed below. Only companies exhibiting at Hardscape North America are eligible to purchase a non-metallic sponsorship. All current non-metallic sponsors will be given first right of refusal for the next Hardscape North America. Non-metallic sponsors will be recognized in the Show Directory, on the website and on appropriate show signage. Applications will be accepted on a first-come, first-served basis and invoiced within five working days. 50% payment is expected within 30 days of the date on the invoice with balance due June 30, 2023.

All items must be approved by Show Management.

$1,000

$150 – $250

NEW PRODUCT SPOTLIGHT

> Showcase your new product(s) being featured at HNA 2023 on the HNA website as well as 2 emails to attendees. $150 (per product)

FEATURED EXHIBITOR SOCIAL MEDIA POST

> Feature your company as an HNA Exhibitor on the HNA Social Media pages

> The Featured Exhibitor posts will run the last 10 weeks prior to the show

> 2 posts per week available $250 (per exhibitor)

PRE-SHOW INSTALLER COURSES

> Put your Company Message in front of Hardscape Contractors as they complete their 1-2 day installation course at the Hyatt Regency

> Company representative to introduce course speaker on day 1

> Company Branded “Sponsored by” Sticker to be placed on course manual

> Up to 5 sponsoring Companies

> Logo recognition on opening course slide

NON-METALLIC SPONSORSHIPS

BUILD YOUR OWN SPONSORSHIP

Don’t see something that fits your needs or a sponsorship that you do at other shows often? Give us a call and we’d be happy to discuss creating a personalized sponsorship for your company! (888) 580-9960

$1,000

HOTEL ROOM KEYS

> Two Hotel Options Available, $1,000 per hotel

> Provide Custom Branded Artwork (Single or Double-sided)

> All hotel guests over the show dates to utiliz

> Artwork, production and shipping costs are the responsibility of the sponsor

$1,500

2023

HNA AWARDS

> Company logo on all HNA Awards e-blasts, direct mail pieces, website, presentation onsite, press releases and Hardscape Project Award winners’ web page

> Company Logo on all onsite HNA Awards Signage

> Company representative opportunity to briefly speak at Awards presentation

INSTALLER CHAMPIONSHIP EVENT SPONSORSHIP

Not ready to sponsor a team, but want to show your support of the competition? Sponsor the Installer Championship Event and receive the following recognition:

> Logo included in leader board video

> Logo included on Championship Area signs

> Logo included in Show Directory, Event e-blasts, onsite attendee guide and championship website

> Recognition during the Awards Ceremony

$1,600

HNA COLUMN BANNERS

> Increase your visibility on the HNA show floor

> (1) single-sided vertical column banner (3’x15’)

> Feature your Company logo and message to all show attendees

> Sign up early and get your choice of the best location

> Banner artwork and production cost are the responsibility of the sponsoring company. Banner rigging handled by Show Management.

ENHANCED eBOOTH PACKAGE

For package options and pricing, contact:

Alex Dennis Exhibitor Engagement Manager adennis@mapyourshow.com

$2,000

DEMO BANNER(S)

> Hang your company 4’x10’ banner(s) inside and around the Hardscape Demo Presentation Screen

> Visibility to over 1,000 Hardscape Demo session attendees over the course of three days

> Company Logo and booth number(s) listed on initial and final sponsor slide of each of the six (6) demo presentations

> A maximum of six positions are available in the Hardscape Demo area. Banners are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.

NORTH WING LOBBY BANNER(S)

> One (1) single-sided 5’x15’ banner that hangs in the North Wing Lobby near the HNA Registration Desk.

> Have your company recognized at the first place all show attendees go

> A maximum of six positions are available in the lobby area. 5’ x 15’ banner(s) are provided by the sponsoring company at their cost with the approval of artwork by Show Management. Rigging of Signs will be handled by Show Management.

TRADESHOW FLOOR CLING

Increase your visibility on the show floor! Lead people to your booth by creating a directional image, logo and booth #. Each cling is 4’x4’ in diameter and can be square or circle. Maximum of 4 Clings per Exhibitor. Contact Show Management to select your cling location(s).

$2,500

Included in 55,000 brochures

ATTENDEE BADGES –

ATTENDEE BROCHURE AD

LOUISVILLE, KENTUCKY KENTUCKY EXPOSITION CENTER DEMOLOUISVILLE,KENTUCKY KENTUCKYEXPOSITIONCENTER $3,000

NON-METALLIC SPONSORSHIPS

$3,000

EXCLUSIVE!

Design your company branded lanyards which will be given to all HNA attendees

Lanyards made available to all show through the North Wing Lobby entrances Lanyards will be purchased and provided

$3,500

SHOW BAGS

> Design company branded show bags attendees in the registration area of the

> Company name listed in onsite program

> provided by the sponsoring company.

$3,750

INSTALLER CHAMPIONSHIP TEAM

> Sponsor a team to compete in the National Installer Championship Competition Event at HNA. See page 6 for further details.

$5,000

HNA EDUCATION BUNDLE

> Onsite KEC and Hyatt signage for all HNA Education programs:

> Hyatt Pre-Show Installer Courses

> KEC Education Sessions

> KEC - Hardscape Workshops

> KEC - Hardscape Demos

> Sponsors will have the opportunity to introduce speakers and will receive preshow and onsite recognition via multiple marketing platforms including print and digital for all above education.

HNA ADVERTISING BUNDLE

> ½ page ad in Attendee Brochure

> ¼ page ad in Dealer Direct Mail Piece

> One (1) Mobile app push notification (select from available pre-selected times during show hours)

NEW!

FEATURED PRODUCT SPONSOR

> Have your product(s) featured at the Hardscape Demos outside in the Hardscape House

> One Featured Product Sponsor per demo session (6 available)

> Representative available to speak with attendees following the demo

> Post-Demo Cliff Notes branded to sponsor

> Sponsor promoted in all demo marketing (website, eblasts, direct mail and onsite signage)

EXCLUSIVE!

Brand all 9 hanging aisle signs located in Company logo displayed to all attendees

Signage and rigging of signs will be

NEW! HNA BOTTLED WATER – EXCLUSIVE!

> New for 2023 - Feature your Company logo and custom message on the 16.9 fl. oz water bottles that will be distributed to all exhibitors and attendees when they pick up their badge at registration.

> HNA to order and distribute over 5,000 bottles of water onsite

> Bottle messaging to be approved by show management

> Show management to handle logistics to order, ship and distribute the sponsor’s branded water bottles

NEW! HNA BRANDED T-SHIRTS EXCLUSIVE!

$5,000 $10,000 $15,000

> New for 2023 - Have your company name or logo featured on the new HNA branded screen-printed t-shirts created and distributed

> Sponsor to have the option to host the t-shirt

> 3,000 t-shirts to be created and distributed to

COFFEE SPONSORSHIP –EXCLUSIVE!

> Sponsorship will be located in a 30’x30’space

> Minimum of 3 directional signs identifying

> HNA will provide sign to be hung over the

> Artwork, literature, production and shipping costs are the responsibility of the sponsor (including branded cups and/or sleeves)

> Coffee will be served Wednesday, Thursday and Friday mornings

INSTALLER CHAMPIONSHIP SPONSORSHIP OPPORTUNITIES

SECURE YOUR INSTALLER CHAMPIONSHIP SPONSORSHIP ACT NOW!

The HNA National Installer Championship Competition is one of the most energized and well-attended events taking place during show hours! Teams from all over North America compete against each other and the clock to determine who will be named the National Champion.

TEAM SPONSORSHIP INCLUDES:

> Team Competition Registration

> 3 Trade Show Registration Passes

> Hotel Accommodations at downtown Louisville Hotel (6 nights)

> Contribution to Cash Prize Package

> Ability to outfit sponsored team in desired branded competition clothing

Note: Transportation costs and logistics to and from Louisville for the team to be handled by the sponsoring company separately.

18 Team spots are available. Each team must have a sponsor to compete at the National Championship Event. If you need help finding a sponsor, or locating a team, please contact info@hardscapena.com.

HNA SPONSORSHIP FORM

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Select your sponsorship:

METALLIC SPONSORSHIPS

Platinum Sponsor | $10,000

Gold Sponsor | $5,000

Silver Sponsor | 2,500

NON-METALLIC SPONSORSHIPS

Build Your Own New Product Spotlight I $150 per product

# of Products: ________

Featured Exhibitor Social Media Post I $250

Mobile App Push Notifications I $500

# of Messages: ________

Pre-show Courses | $1,000

Course(s) Selected ________

Hotel Branded Room Keys I $1,000

Hotel Selected ________

HNA Awards | $1,500

Installer Championship Event | $1,500

HNA Column Banner(s) | $1,600 per banner

# of Banners: ________

Lobby A Banner(s) | $2,000 per banner

# of Banners: ________

Hardscape Demo Banner(s) | $2,000 per banner

# of Banners: ________

HNA Mobile Event App

Exclusive Title Sponsor $3,500

Diamond Sponsor $1,500

Attendee Brochure Ad | $2,500

Exclusive HNA Attendee Badges | $3,000

Exclusive HNA Lanyards | $3,000

Exclusive Show Bags | $3,500

Installer Championship Team Sponsorship | $3,750

NEW! Featured Product Demo Sponsor | $5,000 per demo Demo Selected #: ________

HNA Advertising Bundle | $5,000

HNA Education Bundle | $5,000

Exclusive HNA Aisle Signs | $10,000

Exclusive Bottled Water | $10,000

Exclusive HNA Branded T-Shirts | $10,000

Exclusive Coffee Station I $15,000

Fill in your company information below: 2

3

Submit your form:

Fax: 781-639-2477

Email: Cheryl@yoffeexpo.com

Mail: Yoffe Exposition Services LLC PO Box 719

Marblehead, MA 01945

4

Payment:

Once Confirmed, you will be invoiced for 50% of the selected sponsorships which is due 30 days after the invoice date.

The remaining 50% is due June 30, 2023.