THE YOUNG LEADERS’ PROGRAM OF THE INTERNATIONAL DESALINATION AND REUSE ASSOCIATION AND OUR VISION FOR THE INDUSTRY’S FUTURE By Mr. Rory Weaver IDA YLP Co-Chair, Director of Marketing and Business Development, FEDCO
The IDA Water & Climate Change Conference,
voice of a key driving factor that will drive the
hosted from October 15-18 in Seville, Spain,
success of non-conventional water resources
offered a wealth of food for thought on the
over the coming generation – sustainability,
future of desalination and reuse. On the final
innovation, the value of water, and the
day of the conference, the Young Leaders’
accessibility of desal & reuse technology. Sustainability is familiar to all of us, but is so commonly used that the term can risk becoming meaningless – or worse, a tool for greenwashing. How do we nuance the sustainability conversation to think about water resources as well as carbon emissions and ‘circular’ practices? With growing interest from industry and an emerging conversation around Water Positivity, we have more tools than ever to make this happen.
Program of the International Desalination and Reuse Association took the stage to offer our
Innovation – another old friend – is also taking
vision for the industry’s future.
on new forms: with focus widening from simply maximixing water recovery and minimizing
Mariela Cuartucci (NX Filtration, Netherlands),
energy consumption, to developing circular,
Antonella de Luca (Omya, Switzerland), Daniele
zero-waste processes. Here the danger may
Strongone (American Water Chemicals, Spain)
be reinventing the wheel: investing time
and Rory Weaver (FEDCO, UK) each took on the
and energy where the right cross-industry
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