IdaHOME & Garden 2024 Media Kit

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IdaHOME & GARDEN

IdaHOME & GARDEN magazine focuses on the best aspects of living, building, gardening and decorating in Boise and the surrounding areas.

A building is more than a place to eat and sleep or work—it tells a story. The architecture makes a statement subtle or bold, while offering protection and stability. The interior provides comfort, personal style and practicality. Landscapes tell stories too, wild or manicured, large or small, communal or private. And most important, simply choosing to abide in Boise and the surrounding areas of the Treasure Valley also says we appreciate and share a uniquely “Idaho” lifestyle.

DISCOVER

❭ Architecture & Design

❭ Construction Resources

❭ Beautiful Homes

❭ Gardens Galore

❭ Eco and Sustainability Focus

❭ Interior Design Ideas

❭ Real Estate Trends

DISTRIBUTION IdaHOME & GARDEN

❭ 20,000 Free print copies per month in 174 locations — Boise, Eagle, Nampa, Caldwell, Star, Kuna McCall, Sun Valley and beyond

❭ Including the new IdaHome Film and Magazine Kiosk in the Boise Airport

❭ 154,000 monthly online readers and growing

❭ FREE social media support for advertisers

20,000 FREE PRINT Magazines Distributed MONTHLY in 174 locations including: 10,000

❭ IdaHome Boise Airport Kiosk with brand visibility to 8 million passengers

5,000

❭ Forty-two Albertsons in Ada and Canyon county monthly

5,000

❭ TARGETED PUBLIC DISPLAYS

100+ coffee shops, medical and dental offices, hotels, visitor and community centers, fitness centers, local events and more

5,000

❭ Businesses including brokerages & agencies, loan services, builders and developers, retail, new construction remodel axillary services

2,000

❭ Mailed to Idaho's top CEO's

2,000

❭ Top local estate & lifestyle influencers including Magazine Anchors, advertising partners, issue features

Continuous and FREE social media promotion for advertising clients

1,000

❭ Magazines monthly in 32 downtown Boise Outdoor Media Boxes

BUILD YOUR BRAND in front of 8 million passengers annually in prime airport location:

• Reach a captive audience

• 74% of passengers arrive an hour early

• 80% of viewers take action from airport visibility

GAIN IMMEDIATE VERTICAL BRAND VISIBILITY WITH 500,000 annual print pages in IdaHome magazine distributed free at the kiosk and 175 Treasure Valley, McCall and Sun Valley locations plus 110,000 online monthly subscribers.

DISPLAY YOUR COMPANY’S COMMERCIALS 144 TIMES DAILY, SEVEN DAYS A WEEK, every day of the year, shown in intervals within awardwinning Idaho lifestyle films

Target affluent demographic of visitors and frequent fliers. Average income $55,000 – $93,000 per year

REACH A CAPTIVE AUDIENCE

ADVERTISE WITH IDAHO’S

HOME AND GARDEN

SECURITY

Baggage Claim

IDAHOME FILM AND MAGAZINE KIOSK

Food Court Smashburger

Concourse B Walkway

IDAHOME AIRPORT KIOSK LOCATION WITH CONCOURSE AND FOOD COURT VISIBILITY

IdaHome, IdaHome FLAVOR and IdaHOME & GARDEN magazines are the Treasure Valley’s premier print and digital publications. These awardwinning magazines feature the unique reasons why Idaho repeatedly ranks in the top ten places to live in the US. Every issue, our team of accomplished writers, photographers and designers explore the most compelling issues, events and people of our local communities. The publisher, Karen Day, is the winner of the 2020 Governor's Award for the Arts in filmmaking. The Boise Airport IdaHome kiosk combines video, digital and print to demonstrate the best of Idaho to passengers and global audience.

IdaHOME & GARDEN

captures the attention of local and relocation audiences, placing your brand in front of consumers who are interested and seeking the best services, products and experiences Idaho has to offer.

OUR READERS

Average Age: 40

Gender Male/Female: 48%/52%

Audience: 59% Treasure Valley

Reader engagement with our DIGITAL MAGAZINE is 4X AS EFFECTIVE as singular website traffic attention

ADVERTISING RATES IdaHOME & GARDEN

FALL/ WINTER: OCTOBER- MARCH SPRING/SUMMER: APRIL- SEPTEMBER

FRONT COVER $6,000 FOR 6 MONTHS/ 3 PAGE ARTICLE

BACK COVER $5,000 FOR 6 MONTHS/ 2 PAGE ARTICLE

FRONT INSIDE $5,000 FOR 6 MONTHS/ COVER 2 PAGE ARTICLE

BACK INSIDE $4,000 FOR 6 MONTHS/ 1 PAGE ARTICLE

FULL PAGE $3,000 FOR 6 MONTHS/ INTERIOR 1 PAGE ARTICLE

ADD VERTICAL MARKETING TO YOUR BRANDING STRATEGY IN THE IdaHome FILM AND MAGAZINE KIOSK IN THE BOISE AIRPORT

Strategically located to attract the attention of 8 million passengers

› 30-second video spots

› 144 air times per day / 4,320 air times per month

› 24/7, 365 days per year

COMBINED IDAHOME & GARDEN AND AIRPORT VIDEO BRANDING PACKAGE

› 3-12 months 144 daily airtimes/30 second video placement/ 4,320 air times per month/ one full page ad per each 3 month seasonal contract.

$2,500 per month

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