Get the Aprimo advantage
10 things you need to know about marketing now
Brand experience has changed forever
1
Our global, digitally connected society is a continuous 24/7 open market. Brands= need to engage customers with readily consumable, relevant and compelling content that is available across a myriad of devices, channels and platforms.
Modern marketers need insight into their marketing efforts in order to stay ahead. This raises the value of marketing within the organization. We call this the Aprimo advantage.
Customer expectations are driving marketing Marketing has become the key driver for every brands experience with its customers. To bring an impactful and relevant brand experience, a marketing team needs to understand the operational challenges before them.
Aligning insights with business goals, optimizing spend, and being able to deliver content to market faster – adds to the factors necessary to gain the advantage in delivering the best content experience.
2
Experience is everywhere
Challenges are everywhere
3 Risk is everywhere
Competition is everywhere
Marketing performance is everything
4
Marketing today needs to be more accountable, more efficient and more transparent than ever before. Performance is everything. Campaign success is not only what happens at the customer experience side but also how marketing performs as a contributor to a brands revenue.
The challenge is to get the right content and campaigns in market on the right channel – on time and on budget. The advantage is being able to prove you were successful.
Turn marketing challenges into an Advantage There are the 6 Marketing Operations challenges you need to solve to increase your value:
1. Strategic alignment 2. Speed to market 3. Global visibility 4. Content performance 5. Spend optimization 6. Brand management
Aprimo Marketing Operations technology has emerged to give marketers the ability to prove the value of marketing and contribute to brand revenue.
5
Channel Complexity
Tablets Social Mobile Packaging
Customer Touch points
eCommerce Email
Catalogs Magazines
Advertising
Web
Broadcasting
Experience Gap
6
Customer Experience Driven Marketing
The Marketing Operations Gap Resource Capacity
Traditional Marketing
Content Complexity
Marketers need to close the marketing operations and experience gap to succeed. Eliminate the gap, get the advantage.
Marketers are at risk of falling in the gap Increasing needs from omni-channel growth together with a brands responsibility to govern and grow its reputation, enormous pressure is put on marketing teams. While resources remain flat and expectations continue to increase, this exponential complexity has exposed ‘the gap.’
Channel Complexity
7
Tablets Social Mobile Packaging Catalogs Magazines
eCommerce Email
Advertising
Print Web
Broadcasting Content
People
Velocity
Data
Budget
Marketing operations is the answer Every successful marketing department needs to have control over its budgets, people, data, and content. These are the four cornerstones for a stable and strong marketing department – a requirement to transform non-working marketing spend into working media and content.
Resource Capacity
Content Complexity
A single source of truth lets you discover under-performing budgets, re-allocate funds, and improve marketing productivity to deliver the best customer experience possible – giving you the advantage.
Aprimo Distributed Marketing
Aprimo Campaign Aprimo Digital Asset Management
Aprimo Marketing Productivity
Aprimo Plan & Spend
Aprimo Marketing Operations Hub
8
Aprimo Marketing Operations Hub The products you need to get the advantage: Aprimo Plan & Spend Align marketing strategies with activities, visually configure budgets, and adjust both as needed to ensure success. Aprimo Marketing Productivity Improve content quality and velocity with advanced intelligent workflows. Streamline the production process so you are free to focus on what matters. Aprimo Distributed Marketing Enable the distribution of content, campaigns, funds, and data to make the process simple and seamless for brands and partners. Aprimo Campaign Provide capabilities from the cloud that allow modern marketers to easily perform deep segmentation on data where it rests (on premise, hosted, cloud) across multiple sources. Aprimo Digital Asset Management Deliver contextual customer experiences with velocity. Access and manage all asset types across different stages of the content life-cycle.
Quick time-to-value
9
Our agile approach and pre-configured best practice solutions allow you to activate Aprimo within just a few weeks. Efficient On-board your marketing teams quickly to achieve immediate value. Optimized Use pre-configured solutions developed from industry experts and best practices. Flexible Implement and utilize base technology with the ability to quickly extend functionality in the future. Iterative Refine solution with iterative design, review, testing, and configuration.
A Global Bank reduced project cycle time by
A Large Tech Company gained visibility into
27%
$1B
A Top Insurance Company gained productivity by
A Computing Powerhouse increased partner engagement
10%
78%
10 Advantages of working with Aprimo 1. Strong history as global leader and innovator 2. Manage complex, omni-channel marketing 3. Single system of record 4. Scalable, integrated suite of products 5. Seamless ecosystem integration 6. Agile implementation gives you quick time-to-value 7. Best-in-class services saves time and money 8. World class security 9. Lower total cost of ownership 10. No software – all in the cloud Aprimo Global Headquarters 230 W Monroe Street, Suite 1200 Chicago, IL 60606 Sales & Support Americas: 877-794-8556 aprimo.com
International: 00+1+317-981-6677