Success story
Global Investment Firm achieves FINRA Compliance with Aprimo
Marketers face the challenges of engaging and converting new prospects. Financial Services marketers are no exception but also have the additional burden of regulatory compliance. Compliance is a must-have and firms must mitigate their financial and reputational risks. For one global investment firm, facing all of these challenges meant embarking on a journey to increase their speed to market while continuing to ensure compliance with the FINRA (Financial Industry Regulatory Authority) rules.
Success story
Financial Industry Regulatory Authority (FINRA) reviews all broker advertisements, websites, sales brochures and other communications to make sure brokers present information in a fair and balanced manner – processing up to 75 billion transactions every day.1 In 2016, FINRA brought 1,434 disciplinary actions against registered brokers and firms. They levied $176.3 million in fines and ordered $27.9 million in restitution to harmed investors.2 During just the first half of 2017, FINRA reported $23.5 million in fines.
If a firm fails to comply with FINRA, the impact can be significant, resulting in millions of dollars in fines. However, it is not just about the potential fines. Time and money firms spend investigating and remediating a failure is a recipe for employee burnout, loss of consumer trust, and a variety of negative consequences.
Challenges Staying compliant with FINRA regulations requires upholding transparency, by being able to track, review, and report campaigns in a controlled environment. Outdated or expired assets become a huge risk. This investment company could not successfully execute its marketing due to a multitude of manual processes such as searching for assets and following paper trails to manage review processes. It also caused projects to slip through the cracks, miss deadlines and did not meet compliance standards resulting in monetary fines. 1 www.finra.org/industry/2017-regulatory-and-examination-priorities-letter
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2 (www.finra.org/about) www.efilecabinet.com/what-is-finra-and-how-do-i-stay-compliant/
Success story
With a high volume of work—over 4,000 projects, 16,000 activities, and 50k new assets annually, the company faced the following challenges: • Siloed and localized storage of all data and marketing materials. • Unmanageable review and tracking processes for creation of marketing documents. • Inconsistent management of assets and e-records. • Outdated and expired content still in circulation. • Frequent duplication and recreation of content. • Extensive audit preparation time required to track down lost data. Because of all these challenges, extensive time was spent following paper trails, searching for assets, managing review processes and chasing down approvals. This manual marketing process resulted in projects that slipped through the cracks, missed deadlines, and worse, didn’t meet compliance standards. Out-of-date information could be easily be published into the world resulting in monetary fines.
Solutions This organization came to the realization they could not sustain their manual operations. They were taking on an unacceptable level of risk and operating inefficiently as the Financial Services industry around them began a digital transformation. Aprimo understood their need to comply with regulations and audits. Aprimo Marketing Productivity was selected as the solution to help address these concerns.
Key Benefits of Aprimo • Store, share and manage content in a central library to create a single source of truth and ensure compliance. • Monitor key objectives including work statuses, resources required, marketing spend, and campaign time-to-value. • Create, route, and approve strategic projects to power the customer experience. • Manage the full scope of marketing projects with advanced intelligent workflows. • Increase speed to market, and stay compliant with FINRA regulations.
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What’s under the hood in Aprimo with robust workflow capabilities is what brings the value. It allows us to have more automation in workflows and processes giving people back more time to focus on their jobs.
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Marketing Systems Manager
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Success story
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Aprimo consolidates all our workflows down to a single view saving us time and money.
”
Marketing Systems Manager
Results This company experienced immediate and measurable improvement since implementing Aprimo. Aprimo’s cloud-based solution has enabled a digital transformation in the organization. • Workflow automation has eliminated paper trails meaning no lost work. • Powerful collaboration between marketing, creative and legal teams provides a more synergized go to market message. • Faster time to market with review and approval times reduced by 25%.
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• Increased visibility into project status and deliverables so that management can efficiently allocate resources and manage timelines.
Accelerate the rate of approvals by
73%
• Compliant process that meets all FINRA regulations before a project kicks off eliminating risk of monetary fines. • Increased employee satisfaction within their 600+ global users.
On average financial service marketers that use Marketing Productivity:
Increase speed to market by
30%
Increase productivity by
18%
Aprimo Marketing Productivity technical advantages
About Aprimo
Aprimo Marketing Productivity gives you a scalable, enterprise-class marketing work management solution proven across the globe by Fortune 500 firms. To further drive greater marketing agility, marketers will also have a central place to manage workloads, and create an automation process.
Aprimo is a leader in global marketing operations technology. Aprimo’s performancedriven marketing operations and digital asset management software give marketers the advantage to govern and grow their brand.
SaaS
Global enterprise readiness
Technical performance at scale
Open architecture
Seamless integration via REST APIs
Ability to scale to a best-ofbreed DAM
aprimo.com Aprimo and the Aprimo logo are registered trademarks of Aprimo LLC and/or its affiliates in the U.S. and worldwide. Aprimo continually improves products as new technologies and components become available. Aprimo, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Aprimo representative or Aprimo.com for more information.
Aprimo delivers the advantage with its innovative Marketing Operations Hub. We allow marketers to manage budgets, people, data and content throughout the ideation, workflow and campaign delivery of the brand experience while maximizing provable ROI.