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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
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VAN BUREN PERSONAL TRAINING BRANDING 10.29.2013
the gang
VAN BUREN PERSONAL TRAINING CLIENT
BRANDING
BRANDING PROJECT
10.29.2013 DAT E
the gang
VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
LOGO DESIGN / TAG LINE
van buren PERSONAL T R A I N I N G
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
BUSINESS CARD DESIGN
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
T-SHIRT DESIGN
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
INTERIOR DESIGN
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
ADVERTISING We wanted the branding to be edgy. We took rugged urban composition with classic boldness in order to give a feeling that this is the place to be gritty and compelling. The relationship between the trainer and client is a bond that shares a common goal encouraged by someone else. This is something we don’t really think about, that the people closest to us can be our revelations. This is a potential theme at VB Fitness and it can differentiate from other training facilities in the city.
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
PRINT: POSTERS The inspiration for the content and visual comes from those closest to us. As people, we reflect our actions from our experiences and what we choose to share, if we even choose to share our difficulties at all. Working out can be both a personal experience and a very public thing. If we think about someone who is struggling to get back into shape, we want to know more about the “push and pull� which is where the tagline comes from. A brother, boss, and friend are portrayed on the posters as part of a story to what brought someone to this gym.
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VAN BUREN PERSONAL TRAINING CLIENT
HEADLINE: My friend did ten pull-ups in such a way that she made gravity appear and reappear. I want to tell her I can do it too. TAG LINE: Bring purpose. Get motivation.
BRANDING PROJECT
HEADLINE: My brother doesn’t mind a heavy office week. The weekend is his time to climb out the negative. I want to join him without catching my breath. TAG LINE: Bring purpose. Get motivation.
10.29.2013 DAT E
HEADLINE: My boss ran tough mudder. What got him to the finish line was strategy and muscles he could count on. Inspired, here I am. TAG LINE: Bring purpose. Get motivation.
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
WEB DESIGN With the main web page we wanted to continue the revelation theme so, we thought it would be bolder to have an introduction as a visual imaginative story. Taking inspiration from comic books, we introduce the trainers as heroic symbols. The clients and trainers are both protagonists teaming up by someone or some outside event and brought together inside this gym.
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
SOCIAL MEDIA This will be used to further enhance a community at VB Fitness. This is where you share and keep up with on going updates. If people constantly see results and see others sharing goals, then more will want to join.
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
FACEBOOK This is the platform where all trainers can post their changes to schedules, new events at the gym, a certain goal they want to reach, pictures of the gym.
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
TWITTER This page will be similar to Facebook, but since it’s known for brevity, we can have vine videos of a certain workout, an inspirational quote, or updates of events as they happen.
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
SPOTIFY We want VB to have their own Spotify playlist that can change seasonally or monthly. Maybe we can feature a trainer’s playlist here as well.
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VAN BUREN PERSONAL TRAINING CLIENT
BRANDING PROJECT
10.29.2013 DAT E
THANK YOU
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