Media Kit for Tropical Living Magazine

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The only magazine for stylish property buyers and luxurious lifestyles in Thailand.

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CONCEPT Tropical Living In Thailand is targeted towards wealthy individuals with high disposable income and is printed on very high quality paper. The magazine is designed to be informative and to create a platform that enables real estate agents, developers and lifestyle related suppliers to advertise and create contacts within this lucrative and growing market place. The content is specifically designed to match the interests of our readers. In each edition we will report on specific properties, investment recommendations, regional opportunities and a range of high lifestyle interests including golf, travel, yacht, dining, and other luxury items. Whilst the property market in Thailand continues to boom, it has drawn a number of cash rich foreigners to invest and live here – be it in Bangkok, Pattaya, Hua Hin, Cha-Am, Chiang Mai or on the beautiful resort islands of Phuket or Samui. This new community is demanding a premium lifestyle creating a need for quality venues for dining, shopping, yachting, golfing, and many luxury-related products and services. Tropical Living In Thailand magazine continues to drive the momentum of the growing property market by playing its magazine role in promoting stylish living to potential investors. With great support from our customers we have been very successful by furnishing quality information to our readers who are foreign to this country. At the very least we give them an idea what they can enjoy if they choose to stay here. We are still the only full-fledge high quality English magazine in Thailand that promotes upscale and luxurious lifestyle of tropical living in Thailand.


FACTS & FIGURES Regular Features • EXCLUSIVE INTERVIEW EXCLUSIVE INTERVIEW

EXCLUSIVE INTERVIEW Story : Kirstie Flood and James Goyder

• PROPERTY PROFILES

• MARKET MOVEMENTS MARKET MOVEMENTS

PROPERT Y PROFILE

Images : courtesy of Gaggenau

Reinhard Segers is Gaggenau’s Head Designer. The company specializes in luxury built in kitchen appliances and was recently honoured to receive accolades from the 2008 iF design Awards for all ten products they submitted. The criteria on which the jury based its decision included design quality, functionality, ergonomics and value. This year the criteria was even stricter than usual

The Lakes at Phoenix Story : Voralak Suwanvanichkij

Images : courtesy of The Lakes

and fewer products were honoured than in previous years making Gaggenau’s achievement all the more remarkable. We spoke to Reinhard, the man whose mantra is,

Chiang Mai

At Home on the Fairway With panoramic views of sun-dappled lakes, wooded mountains and the Gulf of Thailand, The Lakes at Phoenix offers buyers an unparalleled living experience

‘less is more.’

Look out at the countryside from Chiang Mai west,

near South Pattaya. Not only does the

and the otherwise pristine mountain scenery is

luxury resort style condominium offer

A Blue Print for Success

magnificent vistas, it is also nestled among

scarred by a 15 storey edifice, an ugly pink monument

the rolling terrain of the 1,500 rai Phoenix

to the financial collapse of 11 years ago.

Golf Course.

Story : Robert Kimmins

hole designer course. For non golfers, there

Congratulations on the success of Gaggenau designs. How receptive has the Asian market been to Gaggenau so far? Thank you very much for this recognition.

With promises of a perpetual rise in the property development

The powers that be had promised billions of Thai baht for 15

Broken Promises

Consequently, the numerous boutique and luxury

years of infrastructural development, comprising a Den Chai to

If any of these mega projects looked like starting, never mind

hotels that have sprung up recently all over the city are

Asian countries are experiencing a huge growth in luxury interior brands. Are there are any particular products that you envisage being successful with Thai buyers?

is the appeal of the expansive greenery and

property arm of Thai listed company Evolution Capital.

getaway, a spur of the moment weekend retreat,”

A new Start

China, Burma and the Indian subcontinent. Moreover, Chiang

backpacker’s stopover could be turned into a five star paradise, with

little in the way of quality shopping with only two

Taking the previous answer into account,

Arthur Napolitano, Senior Vice President for Business

explains Arthur.

But despite the consequent condominium shells and ghost

Mai’s citizens were promised renovations, road improvements

future plans for a theme park, convention centre, elephant camp,

medium-sized department stores, two shopping malls

towns spread over northern Thailand, nothing could stop the

and state of the art public transport systems; not to mention a

spa hub and cable cars climbing up Doi Suthep Mountain.

As such, the project has attracted Thai and foreign

next wave of building construction. Shortly after the turn of

fair-sized business park.

�����������������

market, Lilly Valley is a pink condo block that was built with

Chiang Rai rail link, new international airport, boat port on the

finishing, the fervent building activity that took place meanwhile

rumoured to achieve 20% occupancy, even during the

borrowed money and no pre-sold units. And like many other

Mekhong River and 8 lane highways connecting 17 northern

might have been appropriate. But instead, these broken promises

high season.

by back roads, allowing residents to avoid traffic on

projects at that time, it crashed with the baht in 1997, without

provinces.

led to a heavy oversupply of houses and condominiums.

the main artery. We are a 90 minute drive on the

ever being occupied. Much of this was aimed at achieving gateway connections between

Chiang Mai’s hotels are in similar straits after belief that this

easy access to other sporting options such as riding and water sports, as well as the fine dining and many family friendly activities in Pattaya. The Lakes at Phoenix is developed by Evolution Land, the

The fact that Gaggenau products are so desirable and internationally recognized can be attributed to several factors

Crestwood

such as function, quality and, in particular, design. Let me focus

there is nevertheless, great interest in other

Development elaborates on the project’s exceptional

on the latter.

cultures and other opportunities.

location, concept, and sales prospects.

expressway from Bangkok so The Lakes is an ideal

A State of Crisis

Premium products and brands are generally more widely known

As far as eating and food preparation habits

Ideal Weekend Getaway

visiting the country for several months each year.

and arouse more interest as well as desire. Certain kinds

are concerned, the Asian countries have

According to Arthur, “The Lakes is located in Bang

While golfers comprise approximately one third

of design may also be more globally accepted because the

a lot to offer. I dare say that their impact

Saray, a green area about 15 kilometres south, or a

of target buyers, Arthur explains that non golfers,

customers act and respond more globally. The opinions of what

on Gaggenau is greater than vice versa,

15 minute drive, from downtown Pattaya. With strict

especially families or year-round residents who are

constitutes ‘good design’ become very similar and extend far

i.e. the impact of European products on

zoning, there is no high rise here.” Unlike neighbouring

retired or work in the Eastern Seaboard, are also

Asia. We adapted the wok, the steamer

Jomtien or Pattaya, Bang Saray retains its pristine

attracted by the lifestyle. “Aside from golf, the fact

and the Teppan yaki, which have become

natural surroundings as well as the mellow charm of its

that The Lakes is located on the course contributes

well established in better kitchens. If

traditional fishing community.

to its overall ambience,” he says.

The 14 rai development is embedded within the Phoenix

About 35% of units have been sold. Construction

and a ramshackle night bazaar in urgent need of refurbishment.

Broken promises led to a heavy oversupply of houses and condominiums.

promised tinsel town cooled on the backburner, and the high-profiled

The mere extension of the old airport probably means

night safari bombed, the expected influx of high-end arrivals never

that a new one is now out of the question, while grass is

materialised.

growing over areas reserved for business and industrial development. So, where does the Rose of the North go from here?

Hard Times Ask any property developer how business fairs these days in Chiang Mai and an honest answer is ‘badly’.

you ask me about specific Gaggenau products that might establish themselves in Southeast Asia, I would mention first

Golf Course allowing buyers to enjoy greater privacy and

begins in mid 2008, with expected completion at

of all our induction fields as well as our AT

convenience. “We’re inland so it’s quiet and accessible

the end of 2009.

Chiang Mai is currently in a state of crisis. It offers

Budget tourists were deliberately deterred from visiting, but as the

nationals who live in Bangkok, as well as those

beyond national borders.

Where does the Rose of the North go from here?

the Century, a new Thai government with bright ideas pledged the earth to the region, and property developers reacted.

Avid golfers will no doubt appreciate the 27

Nevertheless, “there is a bright side,” maintains Neil Alper, owner of Crestwood Development LP, and a man with 35 years experience in the US real estate business. Located 12 kilometres north of Chiang Mai,

400 backsplash ventilation system, which is very effective since it not only separates humidity and grease, but provides an

“Buying quality property in Chiang Mai now is a good long term investment.”

ergonomic workplace.

Reinhard Segers is Gaggenau’s Head Designer

Neil Alper, Crestwood Development Crestwood

Crestwood

An in-depth interview offering an exclusive insight to a leading player in the industry.

Step inside premium property projects for sale or rent.

A snapshot look at the various property markets throughout the nation.

• LEGAL LINES

• GONE SHOPPING

• LIFESTYLE LEISURE

GONE SHOPPING

LEGAL LINES

Story : Marie Moon

Photography : Nakarin Banjerdjin

The Thai condominium market continues to grow, buoyed by overseas buyers. The global consensus seems

For the majority of overseas buyers condominiums remain the most attractive option.

to be that an investment in property in Thailand, and in condominiums in particular, remains a sound one.

GONE SHOPPING

condominium under Thai law?

The Cream of Modern Design This involves matters that are yet to occur and as such

entities are less likely to fold if stock remains unsold.”

What to watch when

buying a condo

structural warranty and prescribed compensation for delays, often those protections depend on the developer

The best defense is knowledge and a good local lawyer is the

problems to the attention of the developer and then

place to go. In a recent interview, Managing Director of Tilleke &

ascertaining any specific deadlines for resolution.

Gibbins Phuket Law office, John Howard, highlighted a few points that buyers should be wary of when purchasing a condominium

Follow the money trail

in Thailand.

John said that another important element to watch is

“Buying a condominium is often an attractive option for

that require significant payments offshore. This is

There are a number of reasons for this;

foreigners as it is in reality the only landed property available

because for non-residential foreigners to acquire

primarily, a condominium is the only

freehold to a foreign residential purchaser. Only circa half of any

freehold, registerable condominiums, they must

condominium development is available to foreigners freehold, the

show that all-important foreign exchange certificate

condominiums are an attractive option.

Jacuzzi

balance being available leasehold to foreigners.”

to certain protections under Thai law by

establishing that foreign exchange was brought into Thailand to purchase the condominium. Do not allow

the Condominium Act and the Consumer

Be sure of what you are buying

your overseas bank to sell you baht; rather be sure

Protection Laws. Also, a condominium

A common sting is for the developer to secure a deposit from the buyer and then

“Note that in Thailand, the term condominium relates to

you have remitted foreign currency into Thailand. The

purchase generally represents a smaller

fall short in adhering to the construction timetable. They can easily cite ‘unforeseen

the legal status of the development rather than the property

receiving bank will automatically convert it to baht.”

s Spa

capital investment making them more

delays’ and the buyers, usually living overseas, are powerless to do much about it.

itself. While ‘condominium’ usually means apartments, it

Other buyers find their finished condos to be of lesser quality than the show units

is not unknown for some town homes to be registered as

they inspected.

condominiums.”

Proceed with caution

The next generation of the Jacuzzi family took the idea a step further and invented the whirlpool bath and the portable ‘hot tub’. Today the bath tubs and spa therapy treatments available use the highest technology and bring a number of benefits to the body and mind.

Legal Issues

Check out the developer

While most developers in Thailand are reputable and

The Christina brand of Jacuzzi, offers a new experience in spa therapy with their technology-to-nature creations.

“Track record of the developer in Thailand does count. The

trustworthy, unscrupulous parties do still operate and

Obtaining construction licenses and permits

larger and more ambitious the project, the more scrutiny may

buyers must be cautious of such shady elements. Ask

can also cause problems. Earlier this year a

be required.”

Buyer Beware Despite these advantages, buyers purchase in Thailand just as they would a land purchase - with

Chromatherapy

“Track record of the developer in Thailand does count.”

eyes wide open, for this market is burdened with dangers. Licensing

John Howard Managing Director, Tilleke & Gibbins Phuket Law office

problems, unscrupulous developers, substandard build quality; cases are well known and reported, yet without a

luxury condominium development in Bangkok’s Chatuchak district was found to not have

available now in many areas of Thailand, an issue arises as to whether there will be too much stock and what happens if

completed before the problem was brought to

central governing body to oversee the

questions and research until you feel satisfied that the project and developer are legitimate and reliable enough

John explained that with the amount of condominium products

a building license for the second of its two buildings. The development was over 80%

the attention of the authorities. The outcome is pending.

Don’t be put off buying property in Thailand. Thousands of overseas buyers purchase property here every year without any complications. The experience of the

do that?

overwhelming majority of people remains positive, by

property market, these issues continue

Sinking funds established for capital improvements are also talked about in cynical

to undermine the efforts of Thailand’s

circles. How can you be sure that your annual payments are really going toward the

“The principle concern would have to be the viability of

become part of the small percentage of people who do

many reputable developers.

improvement of the development?

the developer. Will the condominium be finished? Will the

experience problems.

following this guide you can ensure that you do not

Legal advice and opinions of property experts domestically and in the region.

dynamic

appearance

which, together with a number of highly innovative solutions,

Riva set itself a new challenge - to design a yacht with a completely new concept, something never seen before.

makes this yacht a jewel of modern design. Her style and luxury, the valuable materials

position and large sundeck. Inside, the combination of the warm colours of the elm, bronze lacquering and leather inserts, and choice of matching fabrics and leathers creates a “soft”, relaxing

atmosphere. Moreover, the different areas, unexpectedly

used, and painstaking care taken over detail balance out

large for a yacht of this size, have been studied in order to

the “futuristic” attributes. The resulting yacht, like all

guarantee total comfort and maximum liveability. The salon,

Generally, heat quiets and soothes the body whilst cold in contrast stimulates and invigorates. The hydrothermal therapy soaking tub from Christina safely controls the water temperature to suit your mood.

Unexpectedly Racy

Aromatherapy Jacuzzi J-345 Seating Capacity Dimensions Dry Weight Filled Weight Water Capacity (Avg. Fill) Electronic Controls

4-5 Adults 84” x 84” x 36” (213cm x 213cm x 91cm 715 lbs (320 kg) 3,507 lbs (1,591 kg) 336 US gallons (1,272 Liters) Solid State Electronic Controls with LED Readout,Programmable Temperature, Filtration and Heat Cycles

One of the most delightful ways of experiencing aromatherapy treatment is in the bath. Christina overflow bath leaves no trace of the essential oil in the tub as it uses quality material which preserves the environment.

Stor y and Images : cour tesy of Riva

After having risen several times to the challenge of reinterpreting

Hydrotherapy

the “Open” concept, managing to create a large number of

Having a whirlpool spa in your home is like having a personal masseuse at your service. The overflow bathtub from Christina is designed with intellectual engineering, the whirlpool and air-pool jets are suitably positioned to relieve muscle tension in six areas of the body.

yachts ranging from 30 to 68 feet, and developing elegant flybridge boats which form the flagships of its own fleet, this year Riva set itself a new challenge - to design a yacht with a

DENALI 680 Series

to trust with your money.

a development is only say, partially sold. Will the developer complete it and does the developer have the financial means to

strongly

Colour has a tangible effect on the feelings of well being and comfort. The Christina overflow bathtub with chromatherapy option uses an LED light to smoothly change the colour to provide a relaxing atmosphere.

A Brief History The “Jacuzzi” as we know it today has come a long way since its invention in the 1950’s. The Jacuzzi brothers, famed for their knowledge of hydraulics, designed an aerating pump that could be used in the bath tub at home, in response to a family members need for pain relieving hydrotherapeutic treatment.

flybridge, featuring a second drive

The extended, aggressive line of SportRiva 56’ gives her a

Hydrothermal therapy

attainable to a wider market segment.

should go into a condominium

Benefits & Features

the money trail. “Beware of condominium developers

own freehold. Condominiums are privy

to eight people. A central stairway provides easy access to the

conditioned upper salon, ideal for countries with a tropical climate.

Owners may need to be diligent in first bringing

form of landed property a foreigner can

The deck features a large, external living area complete with folding teak table and two comfortable sofas able to seat up

“While condominium purchases do get additional protections under Thai law, for example 5-year

The Best Defence

For the majority of overseas buyers

demands of owners who, while not wishing to renounce the lines of an Open, prefer the convenience of a closed, air-

country during the build process and often for large periods of physically absent and most probably unfamiliar with Thai law

Tailored for Comfort

SportRiva collection has been produced to satisfy the

time after handover. If anything goes wrong, the buyer, being

being in existence at the time problems occur.”

An Attractive Option

This model, set between the 52 and 63 feet of Open Rivale and Vertigo, is the first in a new line called SportRiva. The

Get lawful protection

might find he is unable to do much about it.

the shipyard’s models, still exudes the taste of Riva’s long tradition, and her beauty is destined to last.

Sundance Spas

it is not possible to answer definitively, however John counselled that, “Large established Thai development

Complicating the matter is that most buyers are living in another

LIFEST YLE LEISURE

common areas be developed? Will it be registered as a

Ozone Therapy

Christina overflow bathtub offers Ozone therapy option to your bathing with a newly developed purifier and ozonizer. It functions sterilization and deodorization which not only makes pure air and water, but also truly offers health benefit to the body and mind.

Seating Capacity Dimensions Dry Weight Filled Weight Water Capacity (Avg. Fill)

4 Adults 6’7” dia. x 36” (200 cm dia. x 91 cm) 410 lbs (186 kg) 2,897 lbs (1,314 kg) 298 US gallons (1,128 Liters)

For futher information:

Andaman Jacuzzi (Thailand)

30/15 Moo2, Kohkaew, Muang, Phuket 83000 Thailand Tel: +66 (0) 7623 9731-2 Fax: +66 (0) 7623 9887 E-mail: kingsspa@hotmail.com

Inspiring interior decoration ideas incl. fabrics, antiques, ceramics, glassware, table wares.

completely new concept, something never seen before.

T

he result is the SportRiva 56’ sportfly, a yacht which integrates the flybridge concept with the sporty lines of an Open. Designed by the skilful hand of Mauro Micheli together with the team at Officina Italiana Design the sportfly still maintains Riva’s

inimitable style together with a “Sporty glamour” philosophy.

Golfing, yachting and other sporting activities in the region, news updates, etc.


DISTRIBUTION

Readership Profile by Occupation 4% 9% 31%

Bangkok • Leading book stores including Kinokuniya, Se-Ed Bookstores, B2S Bookstores, Asia Books, Bookazine bookshops, etc. • Noted 5-star and top 4-star hotels, restaurants, spas, including JW Marriott hotels, Trisara, Amanpuri Phuket, Mandara Spas, Landmark Hotel, Dusit Thani Hotel and Spa, Banyan Tree Spa, Accor Hotels & Resorts, Bangkok Marriott, Westin Grande Sukhumvit, Grand Hyatt Erawan, Hotel Plaza Athenee, Four Seasons Bangkok, The Oriental, Peninsula Bangkok, Imperial Hotels, Conrad Bangkok, Royal Orchid Sheraton, The Sukhothai. • Luxury residential developments, or gated community villas and condos. • Starbucks and trendy coffee outlets nationwide. • Real estate agents, property developers, architects & interior designers. • Thai Airways Business Class Lounges, Bangkok Airways Business Class Lounges, embassies, airline offices, hospitals, etc • Exclusive golf courses in and around Thailand. • Selected Serviced Apartments/Condos, such as Cape House, Chateau de Bangkok, Natural Ville, Emporium Suites, Conrad, Siri Sathorn, Mayfair, etc. • Business Clubs such as Pacific Club, Heritage Club, British Club, Cascade Club, etc.

Phuket, Samui, Hua Hin and Pattaya • Selected 5-Star and 4-Star hotel rooms, spas, concierge desks, business center, etc. • Real estate agents, property developers and architects. • T.A.T. office, all golf courses, airline offices. • The better bookstores (The Books Chain, SengHo, Tesco Lotus & Big C, Se-Ed bookstores nationwide, B2S & Bookazine) • Décor shops, antique shops, hard ware shops and places of interest, restaurants, law offices, spas, government agencies, business clubs, etc. • Select banks, car dealers, electrical & construction shops • Individuals business men & women, leaders and key figures in the island’s society Singapore, Hong Kong and Kuala Lumpur • Leading bookstores in Hong Kong, Singapore and Brunei • SMART Investment and International Property Expos, International Homebuyer Expos, MIPIM Expos in Hong Kong, Cityscape Asia Expos, and more. • Real estate agents, property consultants, marina’s, law offices, etc. • Leading bank institutions, finance companies, business clubs and associations. • Boat Shows such as Boat Asia, International Boat Show in Hong Kong and China.

Business Executives Entreprenuers Expatriates

28%

Travelers Others

28%

Readership Profile by Gender

22%

Male Female

78%

Annual Household Income (USD) 14% 23% 10%

USD 200,000 and up USD 150,000-200,000 USD 100,000-150,000 USD 50,000-100,000 USD 50,000 and below

20%

33%

Subscriptions - Worldwide Distribution Analysis Bangkok Phuket Samui Pattaya / Hua Hin Chiang Mai Others Worldwide Subscription Direct Mailing

4% 4% 5% 4%

7% 30%

6% 10% 30%

Print run & details • Monthly 30,000 copies - 12 issues per year • 130 gram gloss art paper inside, • 260 gram cover with matt finishing • Full colour printing • Release date first week of each month • Minimum 108 pages per issue • Print size: Width 230 mm x Height 305 mm

Readership by Nationality

3.80%

8% Thais Europeans

16.40%

14.60%

Americans

57.20%

Asians Others


PRESS AD RATES

ADVERTORIAL RATES ADVERTORIAL

ADVERTISER (THB)

140,000.00

4 Pages - full colours

70,000.00 per story

90,000.00 per story

65,000.00

85,000.00

2 Pages - full colours

55,000.00 per story

70,000.00 per story

35,000.00

38,000.00

55,000.00

Half Page (Horizontal) 30,000.00

32,000.00

34,000.00

46,000.00

1/3 Page (Vertical)

18,000.00

20,000.00

22,000.00

35,000.00

1/4 Page (Vertical)

14,000.00

16,000.00

18,000.00

28,000.00

1/8 Page Classified

6,000.00

6,500.00

7,000.00

10,000.00

1/12 Page Classified

3,500.00

4,000.00

4,500.00

6,000.00

SIZE / (THB)

12 ISSUES

6 ISSUES

3 ISSUES

2-Page Spread

80,000.00

90,000.00

95,000.0

Full Page

48,000.00

55,000.00

Half Page (Vertical)

32,000.00

1 ISSUE

• Prices quoted are based on ‘Run-Of-Page’ basis and special position. is subject to availability of space and will be quoted upon request. • Payment term : Cash before publishing, by issue. • Deposit : One (1) month deposit of the last insertion month of the contract. Special Positions for half page and up • Back Cover • Page No. 3 • Inside Front Cover or Back Cover • Right Hand Page

Supplement + 50% + 50% + 40% + 20%

NON-ADVERTISER (THB)

Advertorial includes photo shooting and copy writer to interview the subject of advertiser’s choice. Kinnaree Media Marketing are responsible for the layout of the article of which once is finalized will be presented to advertiser for final approval. All costs come included with prices quoted above. Terms & Deadlines • Advertorial booking deadline : 8 weeks before publishing date. • Booking deadline for display advertisement : 6 weeks before publishing date. • Artwork deadline for display advertisement : 4 weeks before publishing date. • Advertiser provides finished artwork (minimum quality 380 dpi) on CD-ROM, PC format in Adobe. • Reasonable design and artwork preparation fees available. • All advertising fees are due prior to publishing. • Advertising rates are subject to applicable VAT and may change without prior notice.

MATERIAL REQUIREMENTS Media Artwork should be in a press-ready PDF file generated through Illustrator/PhotoShop/InDesign. Files supported are PDF, TIFF or EPS.

DOUBLE PAGE

FULL PAGE

1/3 PAGE

BLEED 460X305 MM.

BLEED 230X305 MM.

BLEED 76X305 MM.

HALF PAGE (HORIZON)

HALF PAGE (VERTICAL)

1/4 PAGE

BLEED 230X152 MM.

BLEED 115X305 MM.

BLEED 104X147 MM.

Resolution Hi-Res (300 dpi) for all submitted images and files. Colour All files must be in CMYK format


TERMS & CONDITIONS ARTWORK Type matter of illustrative material not intended for bleed must be kept at least 10mm from top and bottom of advertisement and at least 15mm from each side of advertisement. Violation of these specifications may result in type being trimmed off printed pages, The Publisher reserves the right to crop approximately 5mm from either side of full page matter to compensate for variations in trimmed page size. TERMS & AGREEMENTS 1. It is assumed that advertiser has read this contract and agree to its conditions without any further contract or notice. 2. The publisher reserves the right to review and con sider rejection of any advertising. 3. The advertiser shall assume liability for all content, including copy rights, image rights, text and illustrations of advertising published. The publisher does not accept any liability for the aforementioned. The advertiser will hold the publisher free of any claims by any third party contesting the copy and/or im age and/or usage rights of the material published by the advertiser. 4. All advertising copy that might be mistaken for an article, commentary, or other non advertising material must be clearly marked “advertisement”. the publisher reserves the right to so mark all ad materials. 5. The publisher shall be under no liability for its failure, for any cause, to insert an advertisement. 6. Charges for changes from original layout and copy will be based on current composition charges. 7. The advertiser is solely responsible for the submission of suitable copy or material prior to the published deadline date. Failing this, the publisher reserves the

right to repeat the former advertisement and shall not be responsible for any mistake or omission thereof. If the advertiser has not previously run an advertisement, the advertiser will be charged for the cost of the space reserved. The publisher reserves the right to include in any publication an index of advertisers and shall not be responsible for any error, mistake or omission therein.

SHORT RATES Advertisers will be short-rated if, within 12 months of the date of their first insertion, they do not use the amount of space they initially reserved and upon which their billings during the year were based. Frequency rate breaks are available at the time of the earned rate only. Proper notification will be given of any rate change.

CONDITIONS & POLICIES

SPECIAL POSITION

PAYMENTS

Orders specifying special positions will be treated as requests only and will not be binding on the publisher.

Payment for advertisement is due strictly no later than 15 days prior to publishing. The publisher regrets the necessity to introduce a late payment penalty of 2.5% per month, or part thereof, on any amount more than 30 days overdue. The publisher will use a collection agency to collect any amount outstanding if necessary. The advertiser accepts full responsibility of all costs and fees involved in the collection of the outstanding payment. Any confirmed editorials, advertorials or complimentary insertions as agreed in this contract may be withdrawn or postponed if advertising fees are overdue. CANCELLATION POLICY Space cancellations must be received, in writing, prior to the space closing date. If space is cancelled after the deadline or not cancelled at all, or materials are received too late to be used, the advertiser will be charged for the insertion. If for any reason, an advertisement is cancelled after the closing date, the publisher reserves the right to repeat former advertisement at full rate. If the advertiser has not previously run an ad, the advertiser will be charged for the cost of the space reserved. Special contract schedules will not be cancelled. By signing this contract the advertiser agrees to abide by these terms.

AD MATERIAL POLICY Advertsing materials must conform to the specifications set out in the ‘Media Kit’. A 10,000 THB surcharge will be added for any ad that does not meet size specifications and requires adjustment. Advertising materials will be returned upon written request. Materials are kept for 6 months after final publication and then discarded. ADVERTORIAL POLICY The publisher operates a two stage approval process: 1. Articles are supplied to the client as a word document for text amendments/approval within 48 hours. 2. Magazine page layouts featuring article and images are supplied to the client as a pdf document for approval within 48 hours.


Director of Marketing - E.L. Low Moblie: +66(0)81 892 1337 ellow@kinnareemedia.com Marketing Manager - Chungkwan Nakapraving Mobile: +66(0)86 318 0158 kwan@kinnareemedia.com Art Director - Sunee Suksonghong Tel: +66(0)76 263 737-8 ext. 18 art@kinnareemedia.com Editorial Assitant - Rachel Williams Tel: +66(0)76 263 737-8 ext. 14 rachel@kinnareemedia.com

Publisher’s details: Kinnaree Media Marketing Co., Ltd. Phuket Office: 10/24 Moo 3, Kwaang Road, T. Vichit, A. Muang, Phuket 83000 Thailand Tel: +66(0)76 263 737-8 Fax: +66(0)76 375 659 Bangkok office: All Seasons Place, 19th floor M-Thai Tower, 87 Wireless Road, Phatumwan, Lumpini, Bangkok 10330 Thailand Tel. +66(0)2 655 8290/91 Fax. +66(0)2 655 8289 www.kinnareemedia.com


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