Heat wave!

JUNE 2014 - 15 L.E. VOLUME 9, ISSUE 9

WWW.IDENTITY-MAG.COM

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WAYS TO BEAT THE HEAT

HOW TO GET OVER YOUR FLING

Heat Wave!

CRAZYSEXYHOT

things to do this summer

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IN HOUSE

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Cairo 20 Salah Salem St. Heliopolis, Cairo.

Phone +2 02 24175631 Fax +2 02 24153702

Sharm El Sheikh Mall 9, Raas Kindy, Phone +2 06 93664162 Fax +2 06 93664162

Hurgada El Nasr St., With El Kahf St. Phone +2 01 001789418 +2 01 002553613

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Phone +2 03 5546790 +2 03 5546780 Fax +2 03 5548053

Elmosheer Ahmed Ismail st.

Beside Fairmont Heliopolis Phone +2 02 26968700 Fax +2 02 22681298

Add a new summer experience to your stay at the Mรถvenpick Hotel & Casino Cairo-Media City.

We promise to keep the whole family engaged within the coolest adventures, among amusement aqua park sliders from the body slide and the free fall to the water house, frog slide, butterfly and a lot of exciting activities.

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Aqua Park

fun for the whole family.

EDITOR’S NOTE

On The Cover

T

PHOTOGRAPHER MOHANAD KOJAK MODELS SUZAN SALAH MAKE-UP HAGAR AFFIFI HAIR MOHANAD KOJAK COVER DESIGN MOHAMED MAHER

orn between two worlds is the story of my life. Everyone has a torn moment in his/her life, but it seems I am always stuck in one for some (divine I hope) reason!

A strong believer that God has laid out a good path for me whatever comes along, I come to terms easily with my fate.

But it’s tough…it takes time to adjust.

This one was not easy. Struggling to accept was the toughest part, I could not see myself anywhere but in Cairo, doing the exact things I love to do. I hate planes, couldn’t see me a frequent flyer either. Leaving parents, work, friends and family for long durations was never my plan. But I have learned the hard way; there are things in life you cannot change, you just have to accept them the way they were destined for you.

I have come to terms with the situation at hand now, after some time. I run around Cairo like crazy when I am there and enjoy London when I am here. I believe God has given me the peace and serenity, which I urgently needed to distress my life. I was a ticking bomb.

I enjoy London very much, but Egypt is my only true love, difficult, as it may seem!

Rola Kamel

FOUNDER & CEO FOUNDER & CEO ROLA KAMEL EDITOR-IN-CHIEF NAWAL ISMAIL SENIOR EDITOR SANDRA RIZK ASSOCIATE EDITOR AHMED HASSAN INTERN KARIM ABDEL FATTAH RELATIONSHIP EXPERT MARWA RAKHA EDITOR OF THE MONTH KHADIGA MOFEED CONTRIBUTING WRITER NEVINE A. ABAZA THE WELLNESS LOG FITNESS SPECIALIST NORSHEK FAWZY PHOTOGRAPHER MOHANAD KOJAK MODEL SUZAN SALAH MAKE-UP HAGAR AFFIFI HAIR MOHANAD KOJAK GRAPHIC DESIGNER MOHAMED MAHER MARKETING AND ADVERTISING MANAGER RIHAM YEHIA MARKETING & SOCIAL MEDIA EXECUTIVE NOURHAN YEHIA WEBSITE COMPANY AFAQ DESIGNS EVENT PHOTOGRAPHER ATEF NAGUIB DISTRIBUTION COMPANIES SKY NET & AL AHRAM PRINTING INTERNATIONAL PRINTING HOUSE IDENTITY MAGAZINE DISTRIBUTORS ASHRAF FOUAD & ESSAM IBRAHIM Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities.

Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus.

The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

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IDENTITY MAGAZINE EGYPT

6 IDENTITY JUNE 2014

IDENTITYMAGEG

CONTENTS

6 BEHIND THE SCENES

LOVE & LIFE

IDENTITY’S LIST

24 THINGS YOU SHOULD NEVER SAY

8 YOUR SUMMER BUCKET LIST

IN A FIGHT

BEAUTYHOLIC

28 SUMMER HAIRSTYLES TO BEAT

INSPIRATION

THE HEAT

FASHION Q&A

29 REMEDIES FOR SUN-BURNT SKIN

45 WHICH SWIMSUIT STYLE WOULD

FASHION REPORT

YOU LIKE TO SEE GIRLS WEARING?

30 LAST MONTH’S BEST MOMENTS

CREATIVE CRUSH

INTIMACY

HOW TO…

25 IT’S JUST TOO SMALL!!

HEAT AND THE ELECTRICITY CUTOUT LOVE ADVICE

14 IS IT JUST A FLING?!

PAMPER YOURSELF

16 WAKE UP AND ENERGIZE YOUR MORNINGS SUMMER GAMES

18 THINGS TO DO IN EGYPT THIS SUMMER LUXURY TRIP

20 THE WORLD’S MOST LUXURIOUS YACHTS

EDITOR FOR A DAY

46 L’AUTRICHIENNE 18TH CENTURY

31 TOUR THE GLORIOUS DAYS OF

MODERN DAY COLLECTION

FASHION

COOL GADGETS

TREND ALERT

48 SUPER FUN BEACH PRODUCTS &

32 TROPICAL! SAY ALOHA TO

GADGETS

SUMMER

HOME TIPS

FASHION BAZAAR

21 QUICK SAVES!

33 ONLINE BEACH FINDS UNDER $50

HEALTH MATTERS

FASHION FEVER

22 TRENDING: BEING HEALTHY OR

34 BEACH ACCESSORIES YOU NEED

ACTING HEALTHY?

WHAT TO WEAR

38 FASHION FORWARD SWIMSUITS 40 MODISH SUMMER FOOTWEAR 41 COOLEST SUMMER SHADES 42 CRYSTAL EMBELLISHMENTS

10 WHAT’S ON IDENTITY-MAG.COM 12 HOW TO DEAL WITH THE SUMMER

36 SUMMER DATES: WHERE TO GO &

THIS SUMMER

8 IDENTITY JUNE 2014

AROUND THE HOUSE

50 BEACH HOUSE DIY I HOLLYWOOD

52 THE COOLEST CELEBRITY SUMMER HOUSES

64 FASHION HOROSCOPE

A fresh open-air dining pleasure that presents resort-like tranquility

T

hat time of the year where we welcome tranquil evenings has now graced us with its presence.

Reap the benefits of the warmer months and enjoy one of Cairo’s best kept open-air secrets to capture the feeling of a perfect, relaxed close of day.

The Lake Promenade at JW Marriott Cairo is surrounded by enchanting lake views, a grand fountain and a picturesque lush green golf course. Providing a terrace setting your nights will be filled with wonderful memories spent with family and friends.

The Lake Promenade has become renowned as granting a vibrant culinary atmosphere where diners can immerse themselves in a fresh ‘vacation like’ setting, minutes away from the hustle and bustle of busy Cairo.

The JW Marriott Cairo culinary team has orchestrated a diverse menu that will satisfy all tastes. Inspired by favored regional as well as admired international dishes, your time spent at The Lake Promenade will tantalize your taste buds.

To commence your dining adventure choose from a variety

of appetizers ranging from Lebanese kebba to classic golden-fried kunafa prawns. A succulent grilled kofta platter accompanied with creamy sesame tahina dressing is an ideal choice as is the more health conscious item; grilled salmon steak. Desserts and refreshments follow an enlivening summer concept conducive to a perfect summer dining experience. A shisha menu featuring many fruity tobacco flavors is also offered, for shisha fans.

More than anything The Lake Promenade is a place where you can come and unwind and enjoy fantastic summer evenings, without having to travel far from your home.

JW Marriott Cairo، Ring Road, Mirage City, P.O. BOX 427, 11757, Heliopolis، Cairo, Egypt Tel.: +(202) 2411 5588 Fax: +(202) 2411 2266 jwmarriottcairo.com

BEHIND THE SCENES

At Events

IDENTITY TEAM AT VICHI FASHION NIGHT OUT NOURHAN YEHIA WITH IDENTITY’S BEST DRESSED WINNER

OUR EDITOR WITH MARK SOMERS & KURT GALALAH MISSING TYRION (THEIR CAT) KAREEM SAMY, AHMED SELAWY & AHMED HASSAN POSING FOR THE CAMERA

O f fi c e Play

AT LE MÉRIDIEN CAIRO AIRPORT OPENING WITH DINA NAEEM & MOE SAMED

! ! a i n a Selfie M

CELEBRATING MOE’S BIRTHDAY!!!

10 IDENTITY JUNE 2014

IDENTITY’S LIST

15

IDEAS FOR YOUR SUMMER BUCKET LIST

1.

Run through sprinklers on a hot summer day

2.

Build an embarrassing sand figure (friends episode anyone?)

3.

Host a party where the buffet is only full of sweets and treats

4.

Lie down and watch the stars by the beach at night

5.

Find your summer song, play it over and over and over

6.

Get into the hottest party of the season

7.

Make a music video with your friends (best if you write your own song)

8.

Spend an entire day on a boat in the middle of the sea

9.

Fly a kite

10.

Be in every one of CairoZoom’s summer albums

11.

Stop in the middle of a road trip, pump up the volume and dance right on the road

12.

Make your own decorative home piece with sea shells, stones and rocks

13.

Make your own ice cream at home

14.

Grow a plant and nurture it all summer

15.

Try new food every week

12 IDENTITY JUNE 2014

WHAT’S ON IDENTITY-MAG.COM

The queen of freak Nicki Minaj channels her old self and wears nude makeup and lets her hair down -which, surprisingly, is only in one basic colourLooking good Nicki!

“CRAZY CELEBRITIES WHO LOOKED “NORMAL” AT THE 2014 BILLBOARDS”

1.

Women can orgasm through intercourse only

2.

Sex is all about pleasing your man

Life’s too short to wear boring clothes...

Check out “THE RELEASE OF NADA AKRAM SPRING/SUMMER 14 COLLECTION!”

If you were born & raised in Egypt in the 80’s, then these 90’s songs will rewind great memories from your childhood!

“EGYPT’S TOP 10 MUSIC VIDEOS IN THE 90’S”

3.

It is only for breeding and not for pleasure Check out “13 THINGS EGYPTIANS GET WRONG ABOUT SEX”

Ladies, lately we have been witnessing a shift in the socalled ‘norm’ ofthe ‘known’ relationship status. Some are falling for older guys and some are simply rejecting any.

Here is an insight on one kind of them: the “Baba”.

Falling In Love With “Baba” Aka “3ammo Aziz” 14 IDENTITY JUNE 2014

HOW TO...

HOW TO DEAL WITH THE SUMMER HEAT AND THE ELECTRICITY CUTOUT

H

ot summer days are already in, reaching a whooping 40 degrees or more on certain days! As if that was not enough suffering, we also have to deal with the power cutouts with no fans, air-conditioning, or anything that could possibly help us get over the heat wave. Here are a few tips and tricks to deal with his situation.

DRESS COOL Avoid any fabric that locks in sweat, it will cause you to slowly stew in your clothes. Wear lightweight loose-fitting clothes, preferably cotton; it’s perspiration gives a cooler evaporative effect.

KICK IT OUT As crazy as it may sound, keep your windows closed if they are only getting in hot air. Keep the hot sun out with drapes, blinds, or shades, do that before the sun really gets to shine its hot blazing rays into your house. Pay special attention to windows on the western and southern sides of your home, they are the hottest and the meanest of them all. Don’t forget to open the windows in the evening to allow ventilation and a cool breeze to enter the house.

GO GREEN If you place large houseplants in front of the sunny windows, they will absorb some of the sun’s energy and leave your house a bit cooler.

COOL KISSES A wet towel, some ice cubes, or a cold press, and bags of frozen vegetables can do wonders. Placing them on your neck, wrists, or armpits will help cool you down big time. The trick is to apply coolers as close to your blood vessels as possible.

GET WET If you have a pool or live by the sea then jump right in!

Alternatively you can have a cold shower or bath. Not only will you instantly feel refreshed, even when you are out, the evaporation of the water off your skin will further cool you down.

STAY WET Drinking loads of water or a cold cocktail cools your body.

Avoid caffeinated and alcoholic beverages.

GET A NEW BEST-FRIEND Get a rechargeable portable fan. Consider getting different sized ones, one to cool down your room, and the other to stick right to your face! Moving air is cooler air, so keep it moving!

INVENT AN AIR-CONDITIONER Place a bowl of ice or anything frozen in front of your fan, it will further cool the air blowing out of your fan.

USE YOUR OPPONENT’S POWER Consider solar powering your house and get that airconditioner working. It can even help you save money on the long run.

AVOID, BUT DON’T STARVE Digesting food takes energy and generates heat. If you must eat try to indulge on cold foods rather than hot ones.

DON’T GET COOKIN’ Don’t cook inside, instead use an outdoor grill or camping stove to avoid heating up your kitchen, which will heat up your house. If you can’t cook outdoors, then cook early in the morning or late at night.

GET DOWN If you do have a basement you may want to make it your new hang out place, it is usually the coolest place in the house.

SPICE IT UP Eat something spicy hot, it will stimulate the heat and pain receptors in your mouth, enhancing blood circulation, inducing sweat, which will cool down the body. Tea can also induce sweat.

FOOL YOUR SYSTEM Mint, lemongrass, coriander and turmeric can fool your body into feeling cooler.

16 IDENTITY JUNE 2014

Nevine A. Abaza

CONTRIBUTING WRITER

MAKE OVER

DR.MOHAMED EMAD, SMILE MAKE OVER SPECIALIST , MEMBER OF AMERICAN ACADEMY OF COSMETIC DENTISTRY

WHAT IS THE COSMETIC DENTISTRY? Simply, cosmetic dentistry is the art and science of improving both appearance & health of person’s teeth and smile. Today, cosmetic dentistry is more popular than before.

In addition to, dentists have a wide array of tools and techniques for improving both “look of your smile and health of your teeth”.

ARE THERE OTHER WAYS TO CHANGE THE COLOR OF TEETH? In Dr.Mohamed Emad Whity center, we recommend professional whitening systems. We provide the laser technique as well; which considered the latest technique in the field of teeth bleaching in the world. It is safe, effective, and very fast, in less than 90 minutes your teeth will become bright and whiter without any side effects.

WHAT DO YOU MEAN BY IMPROVING BOTH APPEARANCE & HEALTH OF PERSON’S TEETH? I mean there are many ways to improve the appearance and keep the teeth healthy, which include; shaping of teeth, dental veneers, teeth whitening, implants and gingival treatment under supervision of specialized doctors.

In Dr.Mohamed Emad Whity Center, we work with our client to develop a treatment plan, which meets his needs.

WHAT ARE OTHER FUNCTIONS FOR LASER DEVICES? The laser device has many functions, it also called the “Cold Cutting”, because it is an effective treatment in many gum problems, especially the “Gummy Smile”, When a person suffers from the appearance of a large part of the gums during smiling. The laser technology enables us to solve this problem, and make the person trusts himself again, and smile.

HOW YOU CAN SHAPE AND CHANGE APPEARANCE OF THE TEETH? If a person suffers from curvature or overcrowding in his teeth or spaces, cosmetic veneer reduce the long time, which spend in the treatment of such things. It is a layer of ceramic high transparency enables us to reach a degree of desired color and shape to looks like a natural one.

It also enables us to reduce the gaps between teeth by minimizing the excessive amount of space visible between teeth.

In Dr.Mohamed Emad Whity center, we offer dental veneers to our patients, and they are always very pleased with the attractive results.

ARE COSMETIC TREATMENTS PAINFUL? The cosmetic treatment does not cause any pain at all, and in the majority of cases, there is no need for the use of anesthesia.

Contacts Tel:

01110551777 01066777295

Address:

123 Hassan El Ma’mon st. , in front of El Ahly Sporting Clup , Nasr City , Cairo

17 IDENTITY JUNE 2014

LOVE ADVICE

IS IT JUST A FLING?!

Dear Miss Fling, How do you see your life in the coming 10 years? Do you see yourself in a house with a man you know and feel comfortable with and around? Do you see yourself pregnant? Do you see yourself happily “serving” your kids? Do you see yourself aging gracefully? Or do you see yourself forever young, youthful, pretty, sexy, and free? Do you see yourself reaping the fruits of passion from one lover to the other? How do you want to live your life? The answer to these questions will determine the route you take.

Five years in a relationship is a long time and it certainly gets boring! Too much is taken for granted and everything has settled into your comfort zone. The fling is certainly refreshing!

We are human and we all long for those butterflies in the stomach and the weakness in the knees … we love hunting and enjoy being hunted down but very few of us could live like that forever! Most of us would get consumed by the intensity of relationships and the heartache that comes with love and breakups. Most of us – at a certain point in our lives – would just want peace!

I am in a relationship of five years now. We had our ups and downs and our “breaks” throughout the years of course. About a year ago, we had a big fight and decided to take a break. I traveled for a while and started a fling with another guy. It was the best month of my life. I felt alive! My fling asked me to be with him but I couldn’t since I was still in love with my partner. My partner and I got back together and it seemed the right thing to do. However, now I can’t stop thinking of my fling and how it made me feel! I started resenting my relationship and longing for passion. I am torn between picking companionship or passionate love…

Let’s assume that you walk away from your current relationship and that you would hook up with your fling guy. What next? After 5 years, the fling guy would no longer be as passionate and as exciting! He would be another steady stable comfortable relationship. What would you do then? Or would you make sure you have a fresh supply of flings throughout your life?

There is no right and wrong answer to all the questions I am asking because away from social norms and religious boundaries you are truly free to live the life you want and to pursue the fantasies that suit you the most. Do not let social pressures inhibit you while making up your mind. You might lose a steady stable relationship which is the ultimate dream of many women but then again you might win the woman you deserve to be.

Marwa Rakha

RELATIONSHIP EXPERT

18 IDENTITY JUNE 2014

Available in Chicken Hot Dog or Beef Hot Dog.

PAMPER YOURSELF

WAKE UP AND ENERGIZE YOUR MORNINGS! Many people feel at a loss of energy despite having a good night’s sleep. In order for you to feel more energized and make the most out of your mornings, follow these simple steps for the maximum energy optimization.

1.

BREAKFAST: it is necessary in lowering stress and giving you the energy you need. Don’t skip it! If you don’t have time for a meal, go for a healthy fruity shake. Great options include cereal or granola, oatmeal, hard boiled eggs, fruits and vegetables.

QUICK EXERCISE: do a few jumping jacks and sit ups right when you wake up. Your body will be pumped and you will feel more energized instantly. Don’t go hard at it, do it with ease.

2.

6.

5.

STOP DRINKING COFFEE DAILY: that will accustom your body to the caffeine intake and it will get used to waking up with the morning coffee. Reduce your coffee drinks and help your body wake itself up naturally.

WATER: drink a lot of it. During summer our bodies get dehydrated quickly because of the heat which could lead to feeling fatigued. Avoid that by making sure you get your daily intake of water by drinking it or eating fruits like watermelon with high water content.

3.

AVOID HEAVY MEALS BEFORE BED: spicy, creamy and heavy meals will be hard to digest and won’t make it easy for you to fall asleep at night.

Make sure to stop eating 2-3 hours before sleep.

7.

4.

STOP HITTING SNOOZE: get up right when the alarm rings, stretch your arms and take a deep breath and start your day! Snoozing and going back to sleep will make you crankier as your sleep will be shallow and disrupted every few minutes.

20 IDENTITY JUNE 2014

LISTEN TO BUDDHA: be grateful for not dying. Every time you go to sleep, there is a chance you won’t wake up. If you look at it this way, you will be grateful you are awake and instead of seeing the day as a burden, it will turn into an opportunity!

SUMMER GAMES

12 THINGS TO DO IN EGYPT THIS SUMMER

1.

Get offline. Go out and meet people. Avoid social media as much as you can. Facebook won’t go anywhere!

2.

You have a whole month to get in shape before Ramadan’s menu…

And you still have another month after Ramadan to fix it all!

3.

Take your partner for a day in a nice resort for a massage, a tan and refreshing cocktails.

4.

Take a late night ride around Cairo at 2 a.m. on a weekend and enjoy the empty streets.

5.

Make a list of the things you really want to do and have been busy working all year. Don’t over think. Do them!

6.

Go to a musical concert or a new movie with friends.

7.

Invite your friends for a BBQ party at day time then surprise them with a party all night long!

8.

11.

9.

Don’t know what to do? Go plan-less, go to el sa7el with your friends and see how things would go.

Do something physical.

Climbing, parachuting or free-flying.

Move it up and enjoy every moment.

Revive the child within, buy inflatable toys and play with them in the pool!

10.

Add a new relationship to your everyday life. Get a pet.

24 IDENTITY JUNE 2014

Take pictures and make more memories for the future.

12.

Karim Abdel Fattah EDITORIAL INTERN

LUXURY TRIP

THE WORLD’S MOST LUXURIOUS YACHTS

STEVEN SPIELBERG’S “SEVEN SEAS”: The mega yacht was constructed to Spielberg’s specifications. It boasts an infinity pool, fully equipped gym, a helipad, a private deck and of course a crew of 26 to run the ship and cater to guests. This is the cheapest yacht on this list only for $200 million.

The richest have a lot of privileges, the most important of which is the ability to buy pretty much anything they want.

Summer houses in every continent, mega mansions, private jets and even islands! If they can’t afford an island, they can go for a man-made version: the luxury yachts.

Take a look at these super yachts and dare to dream!

SHEIKH MOHAMED AL MAKTOUM’S “DUBAI”: $350 million worth of wonder. The mega yacht has a helipad, a swimming pool and spa. It has been called the floating city because it contains nearly everything a person could ever want or need.

ROMAN ABROMOVICH’S “ECLIPSE”: this 528 foot yacht has two helipads and a mini submarine.

This is considered the world’s most expensive yacht coming in at $800 million. It has its own defence system, an intruder detecting system and the ability to detect and block paparazzi cameras.

SHEIKH KHALIFA BIN ZAYED’S “AZZAM”: one of the largest yachts in the world and even larger than some cruise ships, the Azzam is valued at $627 million (just a 3.5% of the sheikh’s net worth). It took four years to get built and is rumoured to have up to 50 private suites.

26 IDENTITY JUNE 2014

HOME TIPS

QUICK SAVES!

Get out of sticky situations…

PHONE FELL IN WATER: Whether you are clumsy or have an annoying friend that pushed u in the pool with your phone in your pocket.

Don’t panic, it’s not a death sentence for your phone. Stop trying to see if it is working or not, it will make it worse. Just remove the battery quickly and dry it out as much as you can. Use a sandwich plastic bag, fill it up with uncooked rice (or those silica gel packets we always throw away) and put the phone inside. Leave it in a warm place for 24 hours and hope for the best!

ICE YOUR DRINKS QUICKLY: Didn’t have time to cool the drinks before guests arrive at your cool summer party? No worries! Just place the cans in a steel pot and cover them completely with ice. Fill the pot with water and add two cups of salt. Stir the mixture for a couple of minutes then leave it in the freezer for three minutes and you’re done. Ice-cold drinks for everyone!

FORGOT THE SPEAKERS? Use this trick to increase the sound of your phone by placing it in a bowl. Yes, just a bowl and the sound will be amplified enough for you to dance away. It really is as simple as that.

IF YOU CAN’T FIND THE WINE OPENER… Don’t go for the break technique just yet.

Put the bottle in a shoe and start banging it horizontally against the wall till the cork pops! A classic men’s leather shoe with a small heel will be the most effective.

27 IDENTITY JUNE 2014

HEALTH MATTERS

TRENDING: BEING HEALTHY OR ACTING HEALTHY?

As human beings we tend to always aim to be different and yet try to belong at the same time. This reflects in trends in general, the latest and most relevant to us is ‘healthy living’ or ‘fitness’. The industry is booming worldwide with alternative fitness training, food & beverage and online support. It’s in your local supermarket, your Instagram account and the nearest compound, club and park. Since fitness, wellness, health and well-being have a positive image to them, people are responding with an open heart. Pushing themselves to be called athletes, fitness enthusiasts and health freaks. But just like any other trend this too will fade, this too will die.

28 IDENTITY JUNE 2014

T

he main problem with a dying trend is what follows; it’s like the silence before a storm.

Some will preach to stay healthy and fit but the majority will be re-directed to a new trend, something that makes them feel good about themselves in a way fitness doesn’t.

I am writing this to connect with you about the real meaning of wellness and the real reason why you should opt for wellness.

Forget fitness for a while, and lets think together of what being ‘well’ really means.

WELL-BEING a good or satisfactory condition of existence; a state characterized by health, happiness, and prosperity; welfare:

To be well you need to decide that this is forever, this is your lifestyle, this is who you want to be. The first step -with the summer coming up- is feeling satisfied with how you look, being comfortable in your skin. You can try to improve your physique, you can try and look better in a bikini and if you work hard you will but you have to decide to be comfortable anyway. Why? Because this is who you are today, you should embrace your body and mind. Always opt for a better version of yourself tomorrow, but be 100% confident with who you are today.

Summer has always been a season for selfdoubt, and the most beautiful women on the beach (with fitness trending or not) have always been the most confident ones. So instead of falling into this trend’s trap, take a leap of faith and decide to be well. Decide to have a happier more stable life. Work hard on being who you really are, whatever that may be.

For those who find living healthy a burden, It doesn’t have to be. Take advantage of this amazing trend and learn how to enjoy being healthy. Find recipes that satisfy your sweet, fatty and insanely big tooth. Find alternatives to your unhealthy habits. Today, you can easily be healthy, happy and content. You just need to look around and learn.

29 IDENTITY JUNE 2014

For those who really enjoy fitness, those who go willingly to the gym and sweat their hearts out. The only way this will always be your positive happy get-away is if you forget about targets like looking x or y and focus on enjoying the ride. Everyone wants to look good, that’s a given. But YOU, you love fitness; you do it for you. Enjoy the fact that this is who you are, let this sink in. When the trend dies, you’ll be the girl that has always been fit.

At the end what really matters is your happiness. Everything else will follow, so just be happy. Find what triggers this earto-ear smile and do it. Make the best out of everything and anything around you. Talk to your friends and family about how you want to live your life, what matters to you and what makes you happy and encourage others to do the same. Go ahead and #SpreadTheWellness because you can.

Be well. Be happy. Be confident. Most importantly, be yourself.

Norshek Fawzy

FITNESS SPECIALIST. THE WELLNESS LOG

LOVE & LIFE

7 THINGS YOU SHOULD NEVER SAY IN A FIGHT!

“I’m not upset” Really? If you are not upset, then why are you making snappy remarks, slamming the door, putting your partner down and pretending that he does not exist? It’s better to talk about what’s bothering you and try to control your emotions.

“It’s all your fault!”

Come on! We all know it’s rarely one partner’s fault in a relationship. It’s not fair to put all the blame on them; recognize your own faults and mistakes as well.

“Everyone warned me about you” Then why are you dating them? If you chose to neglect all the bad comments your friends and family said about your partner, then it’s all on you now. You’re the only one to blame.

“You did the same thing last time” Every couple argues, but these words will turn a spat into an all-out-war. Some things are really better left unsaid.

“We need to talk” If you do need to talk, it should be, “Can we talk?” It’s an invitation to discuss, not a declaration of war.

“You’re just like your father/mother” When you say this, you are probably talking about your fatherin-law’s bad traits, rather than his good qualities. Besides not seeing your partner for who he really is, this type of statement will immediately make him take on the defensive.

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Little fights and arguments become big ones when we bring them up over and over again. Let go of all your previous fights and concentrate on the present and the future.

“You always…”

This is a very selfish thing to say. You want to have them understand how the pattern of what they do or say impacts you and the relationship so that together you can change it.

INTIMACY

IT’S JUST TOO SMALL!!

Size matters. Whether people admit it or not, it does! Which would you prefer a small soda cup or a big one? A small portion at a restaurant or a big one? A small house or a huge mansion?! Unless you are Thumbelina, you probably preferred the bigger of everything. What happens when this rule is applied to our bodies? It is a known fact that men are self conscious when it comes to… well, size! Women are too!

Many women feel very self conscious about the size of their breasts –including those that are too large- and with swim suit season upon us, the problem is even worse.

If you feel that way then these tips are for you to read…

1.

3.

WORKOUT YOUR PECS: Doing regular push-ups can make your breasts look firmer and rounder. Don’t work on your lower chest muscles as it will make them look smaller. Just the pectorals (upper chest muscle).

THE RIGHT BRA SIZE: Most women don’t measure right and wear the wrong bra size. This can cause discomfort and won’t flatter your breasts. The bra should sit well beneath your breasts and cup it closely.

2. GOOD POSTURE: Standing up

4. BUY SUPPORT: Enhance how your

right and having a proper posture will greatly improve how you look standing up. You will look slimmer, taller and with bigger bosoms.

breasts look with push-up, padded, gel, air and water bras. All these options will greatly improve how you look and help you jump a size or two.

5. WEAR IT RIGHT: Avoid plunging

necklines and tight-fitting clothes, obviously they will show what you don’t have. Dark trousers with horizontal stripes will make your hips look narrower and breasts larger in comparison.

31 IDENTITY JUNE 2014

6. MAKE-UP: Use make-up to

create the right shadows and definition for attractive and full cleavage.

7. FLAUNT IT: Big or small, it

is what you were born with! It’s not like it’s an abnormality or a third nipple. Both sizes have their benefits and both are beautiful.

BEAUTYHOLIC

Summer TRENDS PURPLE MAKEUP Orchid, lilac and lavender shades are invading your makeup bags. The coolest way to tackle the trend is with eye-shadow. Get instant glamour with this on-trend and easy to achieve Look.

Glittery eye makeup is a summer trend this year.

BRIGHT ORANGE LIPS From neon to coral, orange tones make lips look cool this season. The easiest way to wear bright lip colour is with a chunky glide-on pencil.

GRAPHIC EYELINER This season liner has gone graphic with straight flicks and angular shapes. This makes the retro obsession instantly more modern, but still super sexy.

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Address:

Vila 5W - EL Fardous City, El-Wahat Road, October - Cairo Egypt Facebook: Heba Naguib Pour Maquillage et Style Mobile: 01090904774

BEAUTYHOLIC

10 SUMMER HAIRSTYLES TO BEAT THE HEAT Braided Halo

Braided Updo

SkyHigh Ponytail

Fishtail

PeekA-Boo Braid

LowHanging Braid SideSwept Waves

Top Knot

34 IDENTITY JUNE 2014

Side Braid HighVolume Ponytail

BEAUTYHOLIC

EASY REMEDIES FOR SUN-BURNT SKIN We have certainly all been there. Staying in the sun and roasting like chickens for 5 or 6 hours straight and then it’s not so fun anymore! The low SPF tanning oil is never enough, so make sure to pack proper SPF lotion or oil and try to avoid harsh sun exposure (10 am to 3 pm).

Got burnt already?

Let’s get down to business…

1.

Add baking soda to cool water and enjoy a 10-15 minutes soak. You can also use oatmeal and add half to one full cup and mix in the tub. Avoid drying skin with a towel and avoid oils, bath salts or bubble baths.

2.

Chill your moisturizer in the fridge and apply it right after a soak to cool the skin and rehydrate it.

4.

Mash cucumbers and potatoes. Use either in a blender and apply the paste to your skin several times a day for the best effect.

5.

Dip cloths in cool water and pat your skin with it through-out the day.

3.

Aloe Vera gel does wonders! Apply it frequently to relieve the pain and soothe the skin.

35 IDENTITY JUNE 2014

6.

Avoid soap as it will irritate and dry the skin even more.

7.

Get a lotion, spray or ointment with 1% hydrocortisone to relieve the pain and swelling.

FASHION REPORT

LAST MONTH’S BEST MOMENTS FROM THE RUNWAY AND BEYOND Alexa Chung, in a crop top and ladylike Dries Van Noten skirt.

Rihanna’s daring Met Gala look.

Chanel Iman in headto-toe white, at a dinner for Rag & Bone.

Mixed scarf prints, at Burberry’s Fall ’14 show.

A simple black sash, at Prada.

Alexander Wang tucked scarves into high collars for a cravatinspired look.

Cate Blanchett, looking radiant at a dinner for The Royal Marsden at Windsor Castle.

Emma Watson teamed a crisp buttondown with a flowing skirt for the occasion.

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It Brit couple Jamie Hince and Kate Moss brought their signature edge to the evening.

FASHION EDITOR FOR A DAY

TOUR THE GLORIOUS DAYS OF FASHION Join me on a trip as we go around the world at the most exquisite fashion museums ever found. Where the art of fashion is revived and displayed for the admiring eyes of the likes of you and I. First stop, France!

PIERRE CARDIN MUSEUM, FRANCE Many brands came up with museums to show their historical collections and to make exhibitions of their new collections. Pierre Cardin Museum is one of the most beautiful brand museums. The Museum is divided into three parts (Past, Present and Future). They show the vintage pieces in the past section, the Exhibitions and the latest collections in the present section and the conceptual inventions in the future section.

The museum showcases Cardin’s journey with design throughout his entire life proving that he is indeed a one-of-a-kind designer!

THE BATA MUSEUM, CANADA The museum has a collection of shoes from all over the world, from ancient Egypt till this day. There is also a section for celebrities and public figures shoes which includes Princess Diana shoes and a Sandal for Elizabeth Taylor.

METROPOLITAN MUSEUM COSTUME INSTITUTE, NEW YORK The Metropolitan museum is located in New York and is known as one of the world’s most famous art museums full of paintings, sculpture pieces and historical items. Fashion lovers regard it as more than just a museum; it’s a wonderland full of beautiful fabrics, dresses, hats, Jewellery and shoes.

The Met houses a collection of more than thirty-five thousand costumes and accessories, representing a very rich collection from the 15th century until now.

You will not only find pieces designed by American designers but you will find pieces designed by the world’s greatest European designers like Christian Dior.

The metropolitan always come up with exhibitions that vary from vintage to punk. The most famous annual event that matters to all fashionistas out there is the Met Gala; the fund raising event chaired by Anna Wintour.

Khadiga Mofeed

JUNE FASHION EDITOR

YOU TOO CAN BE OUR FASHION EDITOR PICK NEXT MONTH - SEND YOUR IDEAS TO CONTRIBUTORS@IDENTITY-MAG.COM

37 IDENTITY JUNE 2014

TREND ALERT

TROPICAL! SAY ‘ALOHA’ TO SUMMER!

Anna-Karin Karlsson Tropical Sunglasses

Is it hot in here, or is it just spring’s chicest print trend making things supersteamy? If you close your eyes and listen really closely, you can hear the sound of the waves and taste fresh coconut on your lips. Well, not really, but the tropical trend will surely make you feel fresh this summer!

ASOS Tropics Flower Garland

Altuzarra Dolce & Gabbana Printed Cotton Busiter ASOS Army Ankle Boots

Marc by Marc Jacobs Printed Pouch

Tory Burch Tote 38 IDENTITY JUNE 2014

Mathew Williamson Songbird Shorts

FASHION BAZAAR

ONLINE BEACH FINDS UNDER $50

www.

ASOS.com Crochet Fringed Beach Vest Dress $47

www.

ASOS.com Deep Plunge Cut Out Swimsuit $41

www.ASOS.com Leopard Print Halter Plunge Swimsuit $45 www. forever21. com Crochet Sweet Bikini Bottom $24

www. forever21.com Fringed Woven Cover Up $18

www. nastygal. com fresh cut top $38

www. forever21. com Scarf Print Cover Up $18

www. nastygal. com Psyche out bikini $40

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www. nastygal.com sugar and vice top $48

FASHION FEVER

25 BEACH ACCESSORIES YOU NEED THIS SUMMER!

ASOS Adjustable Fine Toe Rings

Your outfit is never complete without the perfect accessories. Even at the beach!

ASOS Chunky Belly Chain ASOS Crochet Floral Headscarf

ASOS FUNKY Gladiator Jelly Shoes

ASOS Nugget Anklet to Toe Ring

ASOS Gem Drop Body Harness

ASOS Tie Dye Headscarf ASOS Rose Bun Holder

ASOS Wing Arm Cuff Bertie Jackle White Leather Cross Strap Flat Sandals 40 IDENTITY JUNE 2014

Classics 77 Disc Anklet

Bertie Jar Woven Tan Leather Toe Post Flat Sandals

Atlantis Handpiece

Nasty Gal Fan Girl Earrings

Carvela Klipper Fuschia Toe Post Flat Sandals

Nasty Gal Heads Up Rose Crown

Oasis Floppy Bow Hat

Faith Silver Thick Sole Strap Sandals

Oasis Straw Trilby Hat

Ottoman Hands Hair Chain River Island Glam Wire Wrap Headband

Soludos Classic Stripe Natural Flat Sandals

Ted Baker Placement Print Peneey Cover Up Dress

Nasty Gal Caught Up Fringe Necklace

Sunahara Acapulco Chain Ring 41 IDENTITY JUNE 2014

FASHION FEVER

SUMMER DATES This summer, skip the expensive brunches and the standard dinner and a movie date. Spark the romance with these 4 different date ideas.

WATCH THE SUNSET If you’re a late sleeper, you could still enjoy the sunset’s beautiful view on the Nile River while having late lunch at The Lemon Tree, Zamalek.

WEAR: Go for a simple yet cute cocktail dress with a pair of summer wedges.

ENJOY THE SUN With summer temperatures soaring, there’s no better way to beat the heat than getting up and starting your day early. You can head to The Garden in Heliopolis, and enjoy their fresh cocktails and the sun.

WEAR: Go with a simple yet colourful outfit. Wear a

light printed high-waist pants and a plain cropped top.

Spice up the outfit with a nice pair of heels and some accessories.

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Where to go & What to wear GO CLUBBING If you both enjoy the nightlife scene and dancing to some good music, then you will definitely have a perfect date at Riverside, Zamalek.

WEAR: Opt for something shiny, whether a sequins top or a metallic one, and wear it with a boyfriend jeans. This outfit will make you look and feel sexy.

GO TO THE BEACH Lying on the sand in silence does not make a good date, so surprise him by punching things up a little to make the afternoon more fun. Pack some games, such as beach racket, speakers, some music, snacks, drinks, and enjoy catching sun rays on land.

WEAR: A high-waisted bikini

under a printed kimono.

Add some nice sandals, beach bag and accessories to complete your outfit.

43 IDENTITY JUNE 2014

FASHION FEVER

FASHION FORWARD

Swimsuits

Cia Maritima

Why wear a basic swimsuit when you can be as stylish in the water as you are out of it! Dare to try different styles and change up your beach look with these fashionable pieces‌ Agent Provocateur

Agent Provocateur

Zimmermann Blue Man

Suboo

Sumarie 44 IDENTITY JUNE 2014

Mara Hoffman

Gucci

Mara Hoffman

L*Space Zimmermann

Parah

Lisa Marie Fernandez

Him...

Versace

Lisa Marie Fernandez

Robinson Les Bains

Orlebar Brown 45 IDENTITY JUNE 2014

Frescobol Carioca

Dan Ward

FASHION FEVER

MODISH SUMMER FOOTWEAR Spare your feet the boredom of wearing the same flip flops and shop this season’s hottest beach footwear styles!

Her...

Him...

Swims

Dsquared2

Havaianas

Juju

Tory Burch

Salvatore Ferragamo Dan Ward

Salvatore Ferragamo Ted Baker

Havaianas

Tykees

Asos Fleckle

Givenchy

Selected

Ted Baker

Marc by Marc Jacobs

46 IDENTITY JUNE 2014

FASHION FEVER

COOLEST SUMMER SHADES Sunglasses are a great accessory to compliment an outfit especially on sunny summer mornings. Here are some fashionable styles that will make you really stand-out on the beach‌

Her...

Him...

Thierry Lasry

Thom Browne

Minkpink RetroSuperFuture

Minkpink Ray-Ban

Linda Farrow by 3.1 Phillip Lim Oliver Peoples

L.G.R

Le Specs

Italia Independent

Crap Eyewear

Cutler & Gross

Jeepers Peepers 47 IDENTITY JUNE 2014

FASHION FEVER

CRYSTAL EMBELLISHMENTS INSPIRATION The greatest fashion houses have adorned their dresses and designs with crystal embellishments to add a sophisticated element. Some designs are very simple and have very few embellishments while others can be rather busy. The key here is to wear the right kind of item that suits the occasion; you don’t want to end up looking like a crystal figurine while having lunch with your gals!

Here are some crystal-embellished items to suit every occasion…

Jimmy Choo

Dsquared

Kate Moss for Topshop

Jil Sander

A-Morir

Marchesa Rene Cavolia 48 IDENTITY JUNE 2014

Delpozo

No 21

Marni

3.1 Phillip Lim

Gucci

FASHION QUESTION

WHICH SWIMSUIT STYLE WOULD YOU LIKE

1 The caged bikini

2 The one-piece

3 The push-up bikini

“I’d like to see girls in bandeau bikini because it’s a bit sexy and a bit cute at the same time... the girl wearing it is not trying too hard to look sexy like for ex. in a caged bikini and is not too conservative like for ex in a one piece.”

“Monokini then caged, respectively. Monokinis are very enticing and are like the “soiree dresses” of beach wear (in my very abo gahl opinion tub3an) hahaha. And I like the caged one because it’s still not that popular yet.”

– Seif Abdel Nour

– Gamal Kharma

“Option 1 is super sexy; needs guts and the perfect body for it. Option 2 is classy and cool. 5 is popular so I would like to see girls doing some effort; guys have been trying to have an athletic shape so make some effort too. Finally, the 6 options would all look great honestly.”

“Kol eli yegeebo rabena kwayes except the monokini. Ba7es nazla el ba7r with a t-shirt ma2too3 meno 7etta!”

–R a fi k Morcos

– Tamer Banna

“Number 5, the bandeau bikini. It shows how fit a girl’s body is. I find it decent yet sexy at the same time.”

“1 is slutty. 2 James Bond style. 3 sex. 6 taleba fil madrasa 3andaha 17 sana. The rest are cute.”

–Sherif Shalaby

–Mohamed Sarhan 50 IDENTITY JUNE 2014

TO SEE GIRLS WEARING THIS SUMMER AND WHY?

4 The monokini

5 The bandeau bikini

6 The tankini

“I prefer monokini and bandeau bikini. I really don’t know why I prefer these two. But the caged bikini… fetish keda na2so korbag. One piece , not very attractive. Push-up, depends on the girl wearing it; sometimes it’s too much and doesn’t look natural. Tankini, mesh me7asal 7aga; ba7eso t-shirt w 3aleiha slip.”

“The Caged Bikini is very kinky. Number 3 looks like underwear not a bikini. The rest are fine, they all look elegant.”

– Shady S. Lewis

–Mina Fahmy

“ 1 kharbesh. 3 betezlem nafsaha since people will never look at her face. I hate 2, 4 and 6. So I guess I’ll have to go with the bandeau bikini (bas lazem tekoon otta)”

–Ramez Youssef “I think it depends big time on the girl wearing the swimsuit and how her body looks. There isn’t one look that fits all figures. The new modern one piece swimsuit needs a very hot girl to be able to pull it off, so that she could make it look hotter than a bikini.”

–Ahmed Eid “1, 3 and 6 mashofhomsh 3al ba7r aslan yareit. 2, 4 and 5 peace. Actually 5 mesh peace awi.”

“Tankini is the shitiest invention ever. It’s just like a conservative bikini which doesn’t make much sense. I think the best two styles are number 3 and 2, but only if it’s worn on a perfect body. I actually like the caged bikini as well.”

–Pico El Guindy

–Omar Sherif 51 IDENTITY JUNE 2014

CREATIVE CRUSH

L’AUTRICHIENNE 18TH CENTURY MODERN DAY COLLECTION

The 18th century fashion is known for its lavishness, using plenty of fabrics and endless floral prints.

Mohanad Kojak , a young talented designer, photographer and stylist has just released his second collection “L’Autrichienne”; bringing back the elegant style of the 18th century into the modern day with a stylish twist. He managed to use prints, fabrics and simple designs to bring life to art –and allow you to wear it too- So far, Mohanad’s collection has been getting great reviews. We sat down with him to talk about the inspiration and the challenges behind “L’Autrichienne”…

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WHAT WAS THE MAIN INSPIRATION BEHIND YOUR COLLECTION? I have always admired the old furniture and paintings our parents used to have in our homes. I think the materials and the colours are very elegant. They just portray a certain class and I wanted to transform that vision to clothes because I felt like the materials and fabrics used now are not elegant. That’s when I decided to use old fabrics and prints which I later learned they were all inspired by the 18th century. The collection is named after Marie Antoinette’s nickname “L’Autrichienne”.

SINCE THIS IS YOUR FIRST COLLECTION, WHAT WERE THE CHALLENGES YOU FACED? Actually this is my second collection! I did a black and white collection last year and I launched in an episode during the TV show El Mashrou’. The challenge is always the same with every collection, finding good quality fabrics and dealing with them the best way possible. Fabrics can’t always be accustomed to your own vision; they have their own personality so you must learn how to work them. On a personal side, it was challenging because I had to balance between university, work and making this collection so it was very stressful.

YOUR CHOICE OF FABRIC IS UNCONVENTIONAL! TELL US MORE ABOUT YOUR CHOICE OF FABRIC… Yes, I loved choosing unusual and challenging fabrics that would inspire people, tell them a story and take them to a whole different era and culture. The fabric is actually used in home furniture for sofas, armchair and even wall decorations. I loved the fact that most of us would have seen this fabric at out grandparents’ but we never thought that this could be wearable and very practical.

WHEN YOU DESIGNED THIS COLLECTION, WHAT TYPE OF PERSON DID YOU HAVE IN MIND? WHO IS THIS COLLECTION FOR? I wanted to offer a different kind of dress for girls, everything that is offered now is for parties or for weddings and engagement. There is very little availability for dresses that girls can just wear while going out to an event, or for a special occasion. That’s why most of the collection is a two piece dress so they can just mix and match pieces together. I found it more practical this way and it gives them more space to see what suits their personality.

IS THIS A CONCEPT COLLECTION OR IS IT FOR SALE? Well, it’s both. I wanted to tell a certain story through this collection, which is the fabric and how hard it is to find different materials and fabrics in Egypt which restricts designers to use the customary ones.

The collection sends a message which is you don’t have to stick to a certain criteria; find something that speaks to you and make it work. Also, it’s wearable and practical so it’s not a piece of art that you just watch. I’m in talks with a few boutiques now, I must admit I have been getting a lot of support considering this is only my second collection and I’m just excited to find the best store that speaks the same language as I am.

WHAT IS THE CONCEPT BEHIND THE SHOOT AND WHAT DID YOU WANT IT TO REFLECT? The shoot is meant to portray the previous generations of women with braids and head accessories. It was a cosy shoot. I wanted the models to live the experience of going back to the old days where women wore something that made them feel good around the house; not for the purpose of showing off.

53 IDENTITY JUNE 2014

15

COOL GADGETS

SUPER FUN PRODUCTS & GADGETS YOU WILL NEED THIS SUMMER!

The Smart Tent www.hollieandharrie.com.au $180

Giant Hillside Water Slide www.saferwholesale.com $600

Sand Diggers www.amazon.com $15 Remote Control Drink Butler www.frontgate.com $99

Watermelon Tap Kit www.amazon.com $35

The Solar Charger www.store.imore.com $100

Face-down Tanning and Massage Storage Pillow www.amazon.com $35 54 IDENTITY JUNE 2014

The Giant Beer Pong Game www.bearpong.com $70

Seated Backyard Zipline Kit www.hammacher. com $200 Human Bowling Ball www.hammacher.com $5,500

Inflatable Radio Pillow www.toysplash.com $30

Audio Unlimited 900MHz Wireless Floating Pool Speake www.amazon.com $60 Beach Swing C-Frame www.etsy.com $350

June: a beautiful piece of accessory that measures your sun exposure & gives SPF recommendation. www.netatmo.com $99

Waterproof your camera $130 55 IDENTITY JUNE 2014

AROUND THE HOUSE

BEACH HOUSE DIY

Make unique shell accents

You may not have the funds to buy fancy stuff for your beach house, but you can still enjoy seaside dĂŠcor with a little bit of creativity and effort.

Door Letter using seachells Driftwood photo display

Star Shower

Furniture Makeover

Star Fish Bowl

River rocks mat

56 IDENTITY JUNE 2014

Wood shelves

Driftwood mirror

Toilet roll holder

Decorate your bedroom wall Ropes on the gourmet curtains

Rope crafts

Table Tree trunk

Side Table

57 IDENTITY JUNE 2014

I HOLLYWOOD

THE COOLEST CELEBRITY SUMMER HOUSES You might think Marassi has the hottest summer homes but just wait till you take a look at some of these gorgeous celebrity summer houses… What’s over the top?

Brad Pitt & Angelina Jolie – Chateau Miraval in Correns, France

George Clooney – Villa Oleandra on lake Como Italy

Oprah Winfrey - Bahamas house

58 IDENTITY JUNE 2014

Jerry Seinfeld Hampton’s house

John Travolta & Kelly Preston, Ocala, Florida

Tiger Woods Bahamas Home

Tom Cruise, Bahamas

Celine Dion, Jupiter Island Florida 59 IDENTITY JUNE 2014

OUT & ABOUT

CAIRO’S FASHION FESTIVAL 2014 On the morning of Friday, April 25th the doors opened on Cairo’s Fashion Festival 2014 (CFF) brought to you by Jumia (the leading online shopping website in Egypt) challenging the fashion industry for a second season of glamour, fun and fashion.

60 IDENTITY JUNE 2014

61 IDENTITY JUNE 2014

OUT & ABOUT

EL MOJITO IS BACK! Cairo’s hottest new lounge and Bar “ELMOJITO” returns back at Conrad Cairo in a big and dazzling party celebrating its launching in a stunning and sophisticated ambiance with an extravagant fireworks show honoring the launching of El Mojito.

SANTORINI GREEK TAVERNA Hilton Alexandria Corniche recently held a cocktail reception for “Santorini” the new Greek Restaurant, overlooking the panoramic views of the Mediterranean sea introduces traditional Greek dishes with a modern twist, combining high quality of imported items with moderate prices. High profile guests praised the quality and excellence of the Greek dishes.

62 IDENTITY JUNE 2014

LE MERIDIEN CAIRO AIRPORT, THE GATE WAY TO EGYPT DISCOVERY Starwood Hotels & Resorts celebrated the opening of its most recent Le Meridien Hotel Inside Cairo International Airport with a unique setup, art performances and an open house party concept organized by Orient productions who is also responsible for organizing the Annual D-CAF (Down town Cairo Art Festival)

PORSCHE CENTRE EGYPT LAUNCHES THE NEW PORSCHE MACAN IN EGYPT SMG Engineering Automotive Company, one of the leading importers/distributors of cars, spare parts, tools, trucks, buses and motorcycles in the Egyptian market and the sole agent for more than 100 international brands, announced the launch of the new compact SUV Porsche Macan in Egypt last month.

63 IDENTITY JUNE 2014

OUT & ABOUT

KIMIDAR TOURS ENHANCES ITS POSITION AS THE ULTIMATE MARKET LEADER WITH MENA BEST TRAVEL AGENCY AWARD. “We are thrilled to receive this new prestigious trophy as MENA Best Travel Agency. The award is a testament to our diligent efforts to take care of our loyal customers, who awarded us with their vote in this unique competition.

LA ROCHE-POSAY LAUNCHES PIGMENTCLAR L’Oréal Egypt launched the “dermatologist’s brand of choice” LA ROCHE-POSAY in May 2012.

A brand recommended by 25000 of dermatologist worldwide.

PIGMENTCLAR is the most innovative formula and clinically proven results worldwide to fight against dark spots, a big problem for the Egyptian population.

“SONGKRAN” THAI NEW YEAR CELEBRATION AT FAIRMONT HELIOPOLIS & TOWERS H.E. Mr. Peerasak Chantavarin Ambassador of the Royal Thai Embassy in Egypt celebrated “Songkran” Thai New Year at Fairmont Heliopolis & Towers’ Thai restaurant “Lan Tania” along with 20 delegation members from the Embassy.

A NEW HOTEL MANAGER FOR SHERATON MIRAMAR RESORT – EL GOUNA Starwood Hotels and Resorts have appointed a new key executive for the Sheraton Miramar Resort, a stunning oasis for holidaymakers seeking peace and tranquillity at the Red Sea, El Gouna.

Richard has over 20 years of experience in the hospitality industry.

MARRIOTT INTERNATIONAL AND AMERICAN EXPRESS MIDDLE EAST ANNOUNCE SUMMER CAMPAIGN FOR THE 2ND YEAR RUNNING American Express Card members wishing to explore destinations across the Middle East and Africa will be eligible for three nights stay for the price of two, at any Marriott hotel participating in the promotion among other great offers.

MÖVENPICK MEDIA CITY, THE FIRST AQUA PARK HOTEL IN CAIRO Mövenpick Hotel & Casino CairoMedia City will be opening very soon its Aqua Park that is going to add a fun experience to the various exciting activities and facilities the contemporary city-resort hotel boasts.

HILTON ZAMALEK WON THE TRIPADVISOR “CERTIFICATE OF EXCELLENCE” FOR THE SECOND CONSECUTIVE YEAR Hilton Zamalek hotel has received a TripAdvisor® Certificate of Excellence award.

The accolade, which honours hospitality excellence, is given only to establishments that consistently achieve outstanding traveller reviews on TripAdvisor, and is extended to qualifying businesses worldwide.

RADISSON BLU HOTEL, ALEXANDRIA OPENS STANELY POOL & RESTAURANT Radisson Blu Hotel, Alexandria recently announced the summer opening of Stanely Pool and Restaurant. “Stanely” is the main hotel’s swimming pool, overlooking king Marriout Lake and the Hotel’s Golf Course.

64 IDENTITY JUNE 2014

OUT & ABOUT

ENJOY YOUR SUMMER DAYS AT SONESTA HOTEL, TOWER & CASINO CAIRO Discover our “summer promotions” and enjoy a day at the pool, day-Use or an overnight stay. The choice is all yours!

For reservations or more information, please call: +202.2264.1111 Or Email: reservations@sonestacairo.com

REGIONAL MARKETING COMMUNICATIONS & PUBLIC RELATIONS AWARD GRANTED TO GHADA ABDEL KHALEK Ghada AbdelKhalek Director of Marketing Communications at the Cairo Marriott Hotel was awarded with the 2013 Regional Middle East and Africa Special Achievement award in Marketing Communications and Public Relations.

DUSIT TRIUMPHS AT MENA TRAVEL AWARDS IN DUBAI Dusit Thani LakeView Cairo scooped the ‘Triumph of Service Leaders’ Award in recognition of the hotel’s outstanding achievements in the Best Conference/ Convention Hotel category, during the 10th annual Middle East & North Africa (MENA) Travel Awards held in May in Dubai, UAE. FOUR SEASONS RESORT SHARM EL SHEIKH GIVES BACK TO THE COMMUNITY The new team’s first steps took place in Sinai, where they embarked on a community cleanup day in the area surrounding the Resort located at Nabq beach. In the coming months, the team will introduce more initiatives and events as part of its commitment to social responsibility in its community.

GILLETTE IS BRINGING BRAZIL TO YOU In celebration of the strong passion for the cup this year and with the launch of its Inner Steel, campaign, Gillette has just launched in Egypt a new line of Special Limited Edition razors painted in Brazil national colors.

MUBASHER FOR PORTFOLIO MANAGEMENT ACHIEVES THE HIGHEST PERFORMANCE The performance of the portfolios managed by Mubasher was a positive during April 2014, this comes after two months from service launching in March, the performance of portfolios has reached its highest percentage to reach 3.4% in one month

FAIRMONT NILE CITY BRINGS BRAZIL TO BAB EL NIL With the World Cup around the corner, Fairmont Nile City is bringing you Brazil to Bab El Nil Restaurant. Cheer to your favourite team at Bab El Nil Stadium while enjoying an ice-cold beer and your favourite Shisha flavour while watching your private LCD screen. That’s in addition to a belly dance experience every Tuesday and Thursday.

JOTUN EGYPT LAUNCHES THE BRAND-NEW JOTASHIELD COLLECTION IN THE EGYPTIAN MARKET Jotun Egypt has celebrated the launch of its all-new Jotashield Collection with a gala party that took place at Intercontinental City Stars and was attended by top consultants, contractors, painting businessmen, representatives of renowned consultancy houses, media representatives, and public figures.

65 IDENTITY JUNE 2014

OUT & ABOUT

THE MIT ENTERPRISE FORUM ARAB STARTUP COMPETITION GRANTS PRIZE MONEY OF OVER $100,000 WITH EGYPT WINNING TWO AWARDS In a big ceremony at the American University of Cairo, the MIT Enterprise Forum Arab Startup Competition in partnership with Abdul Latif Jameel Community Initiatives (ALJCI) selected the winners during the Final Award Ceremony of the three-day entrepreneurship workshop on the campus of the collaborating American University in Cairo’s School of Business.

YASMINE SHERIF, MULTI-PROPERTY DIRECTOR OF MARKETING COMMUNICATIONS FOR JW MARRIOTT HOTEL CAIRO & RENAISSANCE CAIRO MIRAGE CITY HOTEL, GRANTED THE COURAGE UNDER FIRE AWARD! This award is handed in recognition and appreciation of extraordinary accomplishments for working under the most challenging environment, especially for the launching of Renaissance Cairo Mirage City Hotel.

SAMSUNG UNVEILS LATEST CONSUMER ELECTRONIC INNOVATIONS IN EGYPT Samsung Electronics Co., Ltd, has underlined its technology leadership in TVs and home appliances by launching a range of category-re-defining products in the Egyptian market. For the first time in Egypt and the world, Samsung introduced the Curved UHD TV, the Food Showcase Refrigerator and the WW8000H washing machine. The launch took place at the Intercontinental City Stars hotel, and was attended by top technology intrigued people and officials from Samsung Egypt.

WORLD CUP FEVER AT FOUR SEASONS HOTEL CAIRO AT NILE PLAZA

GAMBA DAY AT SOFITEL CAIRO EL GEZIRAH Sofitel El Gezirah organized “Gamba Day” for the executives and the hotel team. Gamba Day is a Japanese tradition means living in another person’s shoes. The purpose of this program is to get the experience of working in another department for one day with the staff. This made a great effect on motivating the team and staff by sharing their work experiences and their daily routine.

On June 12th, live, feel and breathe the football vibe and start planning your trip to the World Cup Lounge!

We’re getting ready to bring to life all of the excitement and energy of the football courts in Brazil to the avid football fans right here at Nile Plaza’s World Cup Lounge. The menu is stimulating; the overall ambiance feels creatively cheering with our 85’’ giant screens.

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NEWS & TECHNOLOGY

SAMSUNG’S CURVED 4K UHD TV: THE ULTIMATE VIEWING EXPERIENCE The dawn of a new TV era is upon us, as Samsung hails the launch of its flagship TV; the curved UHD, featuring the most advanced technology and design that brings a truly immersive and cinematic experience with panoramic effects. The 65 inch set with its concave curved design offers a more focused viewing experience from any angle or position.

It’s a TV built for watching movies.

INNOVATIVE DESIGN Thanks to the extravagant curve and Samsung’s Auto Depth Enhancer technology that automatically adjusts contrast to provide an augmented sense of depth to the picture producing a 3D-like viewing experience. Samsung has chosen a simple design approach for the TV, with no connectors, as all the processing and connectivity moves to the One Connect Box, which has four HDMI ports with unmatched resolution.

SHARP DISPLAY The TV has numerous features that help make its viewing experience so unique, including Purcolor Technology and UHD Up-scaling, as the former helps produce more accurate and natural color vibrancy on screen, while the latter is an image processing aspect that converts

lower resolution content such as TV and Blue-ray discs to stunningly sharper images, which allows all types of movies and shows to be watched in more detail and clarity than ever before. Moreover, Samsung included UHD Dimming technology, which accurately adjusts color, contrast and detail for every image, which includes deeper blacks and purer whites being produced that help create the ultimate picture clarity.

SMART VIEWING With smart technology enabled, access to a world of instant entertainment is present, meaning it’s straightforward to connect to the internet, stream movies, listen to music, and a wide variety of other content via USB data or Wi-Fi. FUTURE READY The unique Samsung UHD Smart Evolution Kit helps keep the TV applications, content, and features up to date with the latest performance technology from Samsung.

OUTSTANDING ATTRIBUTES: •Data USB & Built-in Wi-Fi •Eco Saving •Samsung Magic Angle •4 HDMI ports •UHD Upscale •PIP 2.0 •Picture-by-picture (PBP)

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Mercedes-Benz Service Packages.

My Service.

Mercedes-Benz proudly announces the introduction of our newest product innovation: The Service Packages, offering now the chance to tailor a unique Service Package according to your personal preferences and to fix the service costs for a period of up to 5 years. They are highly flexible Service Products designed to meet your individual needs, now available in three separate variants that you can choose from: Routine Service, Routine Service PLUS, and Warranty PLUS, all offering you particular advantages and benefits. You decide which fits your personal requirements and your vehicle’s performance best.

Routine Service Contract Term: From 2 years and 20,000 km up to 5 years and 100,000 km; starting from 3,789 EGP* The Routine Service Package gives you maximum certainty about future service costs. The extensive package covers: • Cost of parts and labor, consumables for maintenance work • Maintenance and replacement of fuel and air filters • Checking and adjustment of the vehicle’s components and systems, i.e. engine, battery, electrical systems, safety parts, bulbs, exhaust system • Checking and, if necessary, replacement of fuels, lubricants and filter elements, i.e. oils and lubricants (if maintenance is performed regularly), coolant, fountain solution, antifreeze • Checking and, if necessary, replacement of spark plugs *For C-Class and E-Class, 24-months contract term/20,000 km. Sales Tax included.

Routine Service PLUS

Contract Term: From 2 years and 20,000 km up to 5 years and 100,000 km; starting from 4,427 EGP* The Routine Service PLUS Service Package makes maintenance even more convenient as, in addition to the maintenance work specified in the service booklet, it also covers selected wear-and-tear parts: • Parts and labor, fuels and lubricants for maintenance work • Maintenance and replacement of air and fuel filters • Checking and adjustment of the vehicle’s technical features as specified by the manufacturer, i.e. engine, battery, electrical systems, safety parts, bulbs and exhaust system • Replacement of spark plugs, fluids and filter elements, i.e. oils and other fluids (coolant, washer fluid, antifreeze) if maintenance is performed regularly • Replacement of wiper blades, V-belts, brake pads and brake discs if necessary *For C-Class, 24-months contract term/20,000 km. Sales Tax included.

• Heating and air conditioning • Lighting (except bulb sets) • Wiper system (except wiper blades) *For A-Class, 12-months contract term/100,000 km.

Sales Tax included.

By opting for the right Mercedes-Benz Service Package, you will enjoy the following benefits: • Increased value of the car, when you want to resell it • Full predictability and transparency of costs, offering you protection from any future price increases, for up to 5 years • Tailored to your individual needs (content, duration, mileage, price benefits) • All necessary repairs are performed by highly skilled and trained engineers with Mercedes-Benz approved equipment, using only Genuine Parts • Simple, non-cash settlement process, the repairs are performed by using the Service Card • If re-selling the car during validity of the contract, it will be transferred automatically to the next owner • Additional benefits offered by our partners with the Mercedes-Benz Service Card Furthermore, the Service Card provides you with nationwide benefits* at our commercial partners listed below: • Lufthansa (Priority Check-In from Cairo Airport) • Avis (15% Discount) • Steigenberger (15% Discount & Upgrade) For more details you can also access our official webpage www.mercedes-benz.com.eg/ServicePackages

Warranty PLUS

1 year additional warranty starting from 3,099 EGP* The Warranty PLUS Service Package continues to give you peace of mind after the first years with your new vehicle. It covers everything included in the manufacturer’s warranty, for example: • Engine, transmission and chassis parts and part groups (excluding wear-and-tear parts such as filters) • Tank and braking system (excluding wear-and-tear parts such as brake pads) *Terms and conditions apply

FASHION HOROSCOPE

PISCES There might be an extra buzz around your home life this month. Try to solve any problems by staying cool with this fresh MELISSA ODABASH swimsuit.

ARIES Life, in general, will be calmer this month as the difficult energies of May begin to dissipate. Enjoy the change with this one of a kind MARA HOFFMAN swimsuit.

CANCER GEMINI Expect to be more chatty than usual this If you start to feel like you need more month, even for you. Socialize more while time alone in order to hear yourself think, wearing this sexy NORMA KAMALI piece. be sure to honour that after June 7 in this simple MIKOH bikini.

TAURUS Don’t be surprised if your month begins with incredibly encouraging news.

Welcome them with this beautiful GUCCI swimsuit.

LEO As early as June 3, you might feel much more social and convivial than you used to be. Opt for this gorgeous MARA HOFFMAN two-piece.

VIRGO Communicating with your boss or other authority figures connected to your career will be a snap this month. Take a break from all the drama and wear this MIU MIU swimsuit.

LIBRA Your higher mind will be exceptionally active after June 7 and until June 29.

This colourful ZIMMERMANN bikini will help you keep this energy alive.

SCORPIO You may have plenty of investment ideas after June 1st and until the end of the month. Brainstorm while wearing this inspiring DOLCE & GABBANA bikini.

SAGITTARIUS Communication between you and your mate should improve nicely this month.

Enjoy this relationship with this romantic ERES high-waist bikini.

CAPRICORN Chatter at the workplace might consume you this month. Ignore it all, take a vacation, and wear this Summery ETRO bikini.

AQUARIUS If you have any children, you’ll be glad to know that communication with them will likely improve dramatically this month. Wear this pretty ERES one-piece on your next family trip.

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Good Service is priceless.

Good prices are fixed.

My Service: Mercedes-Benz Service Packages – Carefreeness included We give you the best we can. Carefree mobility with our individual high-class Service Packages “Warranty Plus”, “Routine Service” and “Routine Service Plus”, perfectly fitting your needs, with fixed prices up to 5 years. Choose from our various service levels and arrange fixed conditions most appropriate for you and without any risk. We care for your car - and for you.

For more details visit us on www.mercedes-benz.com.eg/ServicePackages Service Package “Warranty PLUS”

3,099 EGP A Daimler Brand

Post-Warranty Protection for A-Class, for 12-month contract term/100.000 km*, Sales Tax included. *Terms and conditions apply.

Mercedes-Benz Egypt S.A.E

16362

After Sales Network Alexandria National Automotive: Cairo - Alexandria Agriculture Rd., Semoha Tel.: (03) 4288820 Cairo National Automotive: 1025, Corniche El Nile, Fom El-Khalig Tel.: 23640180 Ring Road, 3rd District, New Cairo Tel.: 01276401000 Engineering Car Co. Pyramids (ECCP): Smart Village Roard, Abou Rawash, off Cairo-Alex Desert Road Tel.: 35390925

German Auto Service: Km 18, Cairo-Ismailia Road Tel.: 26982286 Giza National Automotive: 1, Tahrir St. Dokki Tel.: 33368208 Pyramids Heights, Km 22, Cairo - Alex Desert Road, Pyramids Heights Complex Tel.: 35362700 / 1 Hurghda National Automotive: Nagda Square, Inner Ring Road-Hurghada,Red Sea Tel.: 01270913333 / 01270912222