Ravishing Ramadan

JULY 2014 - 15 L.E. VOLUME 9, ISSUE 10

WWW.IDENTITY-MAG.COM

DIGITAL LOVE FACEBOOK PAGES, ONLINE SHOPS, INSTAGRAM ACCOUNTS, PHONE APPS, AND MORE!

THINGS TO DO WHILE

FASTING

R

AVISHING AMADAN

EDITOR’S NOTE

T

On The Cover

PHOTOGRAPHER COKA COVER DESIGN MOHAMED MAHER

he holy month of Ramadan is finally here, with its blessings and feasts being shared among both rich and poor. It’s this time of the year where we get closer to God and try to please him with our good deeds. Re-unite with friends, families and loved ones. Watch our favourite TV shows and series.

The articles in this issue bring lots of great new contents and ideas on what to watch, how to stay healthy in Ramadan, how to use the holy month to quit your bad habits, how to look good wearing conservative clothes, and where to go for iftar and sohour.

We also felt the need to discuss the Digital World and how it’s growing fast. Our children are growing up in a world where the internet, mobile phones and other forms of digital interaction are features of daily life. We are fascinated by the ever-changing world of technology and media. So we rounded up a few of our favourite Egyptian Facebook pages, Instagram accounts, mobile applications, online shops, and interesting websites.

We hope you enjoy reading this issue as much as we enjoyed making it.

Ramadan Kareem to all of our readers and fans. May this holy month bring nothing but inner peace to your lives.

Rola Kamel

FOUNDER & CEO FOUNDER & CEO ROLA KAMEL EDITOR-IN-CHIEF NAWAL ISMAIL SENIOR EDITOR SANDRA RIZK ASSOCIATE EDITOR AHMED HASSAN INTERN KARIM ABDEL FATTAH RELATIONSHIP EXPERT MARWA RAKHA CONTRIBUTING WRITER NEVINE A. ABAZA THE WELLNESS LOG FITNESS SPECIALIST NORSHEK FAWZY GRAPHIC DESIGNER MOHAMED MAHER DESIGN INTERN LOBNA WASSIM MARKETING AND ADVERTISING MANAGER RIHAM YEHIA MARKETING & SOCIAL MEDIA EXECUTIVE NOURHAN YEHIA WEBSITE COMPANY QPIX SOLUTIONS DISTRIBUTION COMPANIES SKY NET & AL AHRAM PRINTING INTERNATIONAL PRINTING HOUSE IDENTITY MAGAZINE DISTRIBUTORS ASHRAF FOUAD & ESSAM IBRAHIM Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities.

Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus.

The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

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6 IDENTITY JULY 2014

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CONTENTS

IDENTITY’S LIST

BEAUTYHOLIC

THE DIGITAL WORLD

6 THINGS WE WISH TO GET BACK IN

24 RAMADAN MAKE UP TIPS

40 FACEBOOK PAGES YOU SHOULD

RAMADAN

HEALTH MATTERS

8 WHAT’S ON IDENTITY-MAG.COM

26 HEALTHY FASTING

HOW TO…

I HOLLYWOOD

10 HOW TO DEAL WITH SOCIAL

28 CELEBRITIES WE LOOK

MEDIA STALKERS

FORWARD TO THEIR SHOWS

LOVE ADVICE

TREND ALERT

12 TIME FOR A BREAK...

RAMADAN MANIA

16 HOW TO USE RAMADAN TO QUIT YOUR BAD HABITS

18 THINGS TO DO WHILE FASTING 20 REVIEWS 20 THE CAIRO MARRIOTT HOTEL 22 SONESTA HOTEL TOWER & CASINO

30 TURN HEADS WITH TUEBANS FASHION FEVER

32 CONSERVATIVE CHIC FASHION REPORT

34 THE BEST OF RESORT 2015 COLLECTIONS

36 FROM RUNWAY AND ONTO THE RED CARPET 8 IDENTITY JULY 2014

“LIKE”

42 INSTAGRAM ACCOUNTS TO FOLLOW

44 WEBSITES THAT MAKE OUR LIFE EASIER

46 YOUTUBE CHANNELS WORTH SUBSCRIBING TO

48 THE BEST ONLINE STORES IN TOWN

50 THE BEST EGYPTIAN APPS TO DOWNLOAD ON YOUR PHONE NEWS & TECHNOLOGY

52 WEARABLE TECHNOLOGY 64 FASHION HOROSCOPE

IDENTITY’S LIST

THINGS WE WISH TO GET BACK IN

Ramadan BOOGI & TAMTAM

THE OLD RAMADAN SPIRIT OF “EL LAMMA EL HELWA”

FAWAZEER NELLY & SHERIHAN

FATTOUTA

HOW EVERYONE IN TOWN COULD HEAR “EL MADFA3” FOR IFTAR

EL MESA7ARATY WAKING US UP FOR SE7OOR

HOW THERE WAS ONLY ONE MOSALSAL TO WATCH

HOW THE STREETS WERE FULL OF “ZEENA”

THE EXCITEMENT OF BUYING “EL FANOUS”

3AMO FOUAD 10 IDENTITY JULY 2014

WHAT’S ON IDENTITY-MAG.COM

Pro soccer players consistently roll with the most beautiful ladies, whether they are wives or girlfriends. Take a look at THE 16 HOTTEST WIVES & GIRLFRIENDS OF FOOTBALL PLAYERS!

Do misleading ads influence your buying decisions?

Check out THE ART OF DECEPTIVE ADVERTISING: QUICK REVIEW OF FALSE & MISLEADING TRICKS USED IN ADS for a list of products that look amazingly good in ads but not in real life!

VINCE CAMUTO OPENS ITS FIRST STORE IN EGYPT last month. Check out the inside pictures of the launch event at Cairo Festival City Mall and some of their new collection in store now.

Dolce&Gabbana proudly honours once more the traditions of Italian craftsmanship, and for the first time it applies the art of micro mosaic to its eyewear. Check out DOLCE & GABBANA MOSAICO COLLECTION online now!

Remember that silly smile you had on your face once your crush logs in? Check out these hilarious 21 THINGS ONLY THE MSN GENERATION WILL RELATE TO.

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SH A RE THE SPI R IT OF R A M A DAN AT THE PAL ACE

Cairo Marriott Hotel & oMar KHayyaM Casino 16 saray el Gezira st., Po Box 33 zaMaleK, Cairo 11211, eGyPt. t: 00. 202.27.28.3000 CairoMarriottHotel.CoM araBiC.Marriott.CoM

Rejoice in the tRue spiRit o f R a m a d a n w i t h f a m i ly and fRiends in the Regal suRRoundings of the caiRo m a R R i ot t h ot e l .

celebrate iftar at omar’s café with the ‘talk of the town’ buffet… relax in the Khedivial gardens among the palms, lights and laughter in som3a Basha… or enjoy sohour under the moon and stars overlooking the nile, in the captivating rooftop setting of almaz.

Ramadan Kareem!

HOW TO...

HOW TO DEAL WITH SOCIAL MEDIA STALKERS BE SELECTIVE The easiest thing you could ever do on social medias to avoid stalkers is to be super selective with your friend list/followers. Why make it a public parade when it can be a VIP only lounge? Of course you would lose plenty of the social media charm... But safety first, right?

NOW YOU SEE ME, NOW YOU DON’T Sometimes we are obliged to add someone we know on Facebook even though we know they would be stalking us big time! Just because you have to friend them on Facebook doesn’t mean that your social networking is forever ruined and constricted. Create a list of those people and choose the privacy setting as “friends except...”

INVISIBLE Some stalking is harmless and can be ignored. If you know that nothing serious would amount from it, then why obsess over it or freak out? Let it go and let it be.

AND STAY OUT! The easiest thing you can do when being stalked online (if you do realize you are being stalked) is to block or report that person.

HAND THEM IN If you have enough online support from friends and followers, you can always hand in your stalker to them. With enough power you can have their account disabled, or at the very least get enough harassment from others that they wish they never even thought about stalking you.

Social media keeps us connected. It helps us reach people far and near, making the world seem smaller and smaller. With proper use, we can have the whole world at our reach, maintain friendships, create new ones and even improve our careers.

But being so connected and out in the open keeps us in the reach of cyber stalkers.

Whether cyber stalkers are people you know or complete strangers, it gets to be very irritating at times, prohibiting us from fully enjoying our online experiences. Social media being relatively a new thing, we struggle with how to deal with such stalkers. Here are a few tips that can help you out...

SOME PRIVACY PLEASE Many people assume that their posts are all private, only friends can see them, but with Facebook updates and privacy changes many people actually do have many things out in the open for anyone to see.

Double check on your privacy settings every now and then to make sure you are sharing the right things with the right people.

SHARE CONSCIOUSLY Know, what to share with who, where, and when. The more you share the more you will be followed and contacted. Which can be a good thing actually, but the more you share the more you will be harassed and stalked too! So be careful what you share, put some thought into it before you click on that post button!

I’M HERE! STALK ME! Willingly or unwillingly you might be sharing your location with people all over the world. Do you do Facebook check-ins? Is your location on twitter visible? You don’t want online stalkers to turn into real life stalkers, do you? Double check your privacy settings on all social media platforms, make sure you are not sharing more than you need to. If you love your location check-ins and can’t do without them, then at least know for sure who you are sharing it with, or be prepared to deal with real life harassers and stalkers.

TAKE IT SERIOUSLY Is that person excessively bothering you? Is it starting to scare you? If the stalking or harassment took a whole new level of creepy and you worry about your safety don’t hesitate to take legal action.

Nevine A. Abaza

CONTRIBUTING WRITER

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Ramadan magic

where dreams come true

The month of Ramadan wraps Cairo in its wonderful spirit of caring and sharing. Blending rich traditions of hospitality and taste, Kempinski Nile Hotel invites you to share this special time with friends and family, at our world-class venues. Ramadan Kareem. +20 (2)2798 0000 | reservations.cairo@kempinski.com | kempinski.com/cairo

LOVE ADVICE

TIME FOR A BREAK… Hello! I’ve been dating this amazing guy for 3 years now, and we’ve been through it all. Everyone around us knows how perfect we are for each other and so do we. As much as we love each other, somehow the spark and chemistry were fading the past couple of months... I kept getting the feeling that he was no longer interested in me, and apparently he felt the same. He can see it in the way I talk to him, and I can see it in the way he looks at me. We’ve been through some similar phases where we both get bored and we think it’s normal. But this time it’s different. Maybe because we both knew a serious step had to be taken soon. Anyway, we talked and decided to take a healthy break to get back our old selves. It’s the first time that I take a break from a relationship so I’m a bit confused. Is this the right decision? Or should we have tried together? Should we ask about each other? Or should I disappear? How long should it take? And how will it end?

Dear Healthy Break Seeker,

You could explore together or separately but you still need to share your experiences together. You could both go on a fishing trip for example, or each of you could do something on his own, but you must maintain the bond and commitment or this break will just be an excuse to explore another partner – even as a fling!

There is a rule of thumb that I would like to start my reply to you by highlighting: “If it does not feel right, then it is not healthy!”

Any relationship has its ups and downs and has its peaks and declines. Our feelings towards anything go through what looks like a wave; heights of happiness and plunges of uncertainty. After three years, you too should be at a certain point of security and certainty that does not generate any feelings of discomfort of awkwardness.

The sparks and fireworks of the peaks turn into comfort and companionship during the plunges. It is unrealistic to expect your relationship to sustain the same intensity and passion over the years and I hope that your “healthy break” does not end up into a breakup.

The healthy break does not involve disappearing or any other forms of manipulation and pressure. It also does not have an ultimatum feel to it, whereby it has a beginning and a deadline. A healthy break involves breaking away from your habitual relationship rituals and exploring new activities that accommodate the new phase of your relationship.

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If you, or your boyfriend, are not ready for taking your relationship a step further, then talk about it openly and clearly; you owe it to one another to be honest and clear about your expectations as well as your fears and troubles. At the end of your discussion, you will both decide if you are heading together towards the same destination or if you will both go your separate ways.

Marwa Rakha

RELATIONSHIP EXPERT

RAMADAN GUIDE

RAVISHING RAMADAN With the holy month upon us, Identity brings you the best of everything you can enjoy this Ramadan; from fabulous tents to health and lifestyle tips to make the best of your time fasting. Journey through our guide and learn more on the must-watch TV series, dressing conservatively with style and how to turn heads with turbans! Go back to page 6 if you missed our “Things we wish to get back in Ramadan� list.

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Vogue Brazil April 2014

RAMADAN MANIA

HOW TO USE RAMADAN TO QUIT YOUR BAD HABITS We all know the moral benefits of Ramadan, and how to use it to purify our souls and be better people. Take a moment and think of the ways you can use Ramadan to help you quit all the bad habits and be a healthier person. Check out this list and cross off the things that you are going to do.

SMOKING Ramadan is such a great opportunity to help you quit smoking, since you are going to spend over 16 hours a day everyday without touching your cigarette. Challenge yourself!

GOSSIP Hold it up! Stop gossiping about people. You don’t need to ask about every little thing -which is totally none of your business- and you don’t have to grab your friend’s ear and give them all the dirt.

JUNK FOOD You always complain about your body and your belly fat while you eat junk food every day at work!

Ramadan is here to stop this, use that to lose all that extra fat.

SODA Save your kidney and bones, replace soda with some daily sugar-free juice, milk and date shake or the best option is drinking a lot of water.

COFFEE “Don’t even think of talking to me.

Until I have had my coffee.” Well there won’t be any coffee, you won’t even sip some tea or enjoy a cold red bull. You are going to wake up like this, go to work like this and deal with people like this!

THE RANDOM LIFESTYLE It is that time of the year in which you are almost fully organized and follow a good daily routine.

Sleeping, working, eating, taking naps will be at specific times, which is good for your health (physically and mentally).

ALCOHOL Been drinking a little too much lately? Well Ramadan will help you limit it all and help your body recover or even quit drinking if you want. .

You have a whole month to change the things you want to change and it doesn’t hurt to try!

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10

RAMADAN MANIA

THINGS TO DO WHILE FASTING

1.

For once in your life, surf the Internet for seriously useful things, away from Facebook and Instagram.

It’s a chance to learn new things too!

2.

If you are looking for a fitter body, you can go to the gym just one hour before the Iftar time. This will help you burn more fat. Even some light exercise will greatly help elevate your mood and pass time.

3.

Sit down and relax with a good book, and start improving your reading skills that you almost lost in the social network post-andcomment lifestyle. You could even get spiritual and read the Quran.

4.

You can get all the boring and important errands done before Iftar and plan for a nice evening until Sohour time.

5.

What about helping your partner, sister or mother with the kitchen! At least you can make the salad, get the juice or even prepare the dining room, it will help you waste time before Iftar.

6.

If you love cooking, you can enjoy some cooking shows and learn a new recipe to do for Iftar. Warning: Might induce serious hunger.

7.

9.

8.

10.

If you are not a TV lover, you can download a bunch of movies & series to watch during the fasting time, this will help you pass the time quickly.

Try and reconnect with your cousins or long lost friends. With so many gatherings, you are bound to make new friendships or rekindle old ones.

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Why don’t you do the things you are always busy to do, like: drawing, singing, writing or even redecorating your own room? Try it!

Seize the opportunity; use that long day time to get closer to your family members. Talk to each other, there might be a lot of unsaid things to talk about.

REVIEW

FEEL THE SPIRIT OF RAMADAN AT THE CAIRO MARRIOTT HOTEL

Break your Ramadan fast with a scrumptious Iftar buffet at Omar’s Café and an authentic treat of oriental flavours.

Satisfy your palate with a variety of traditional dishes prepared with the finest quality of ingredients.

Ahhh, yes. Ramadan. That special time of the year where our divinelyordained worship blossoms into a beautiful month of passionate devotion, spiritual purification, profound remembrance, deep selfreflection, inner tranquillity, and selfless compassion. But mostly, a truly blessed time that gives us a much-needed opportunity to spend time with our families, friends and loved ones. And the Cairo Marriott Zamalek is the perfect place for that, specially if you’re a football maniac!

Capture the spirit of the holy month and delve into a delectable feast of Iftar and Sohour delicacies with your family and friends. Try out the tasteful culinary food of their talented chefs.

If you’re looking for a private or corporate gathering, Marriott’s professional events team will help you plan your Iftar and Sohour occasions in the grandeur of one of their palatial banquet rooms.

This year the Cairo Marriott Hotel is bringing back its annual Ramadan theme in partnership with Mobinil, Credit Agricole and LG at Som3a Basha, set in the khedivial Gardens, decked out with comfortable lounges for your utmost relaxation and for watching your favourite game on their big screens.

Treat yourself to an original Sohour menu with a special fusion of oriental delights and uniquely Egyptian items such as Fetir, Fool, Taameya, Shawerma and Hommos; while enjoying live entertainment and your choice from your favourite Shisha flavours. You can also cheer for your favourite team in the aired games or follow your favourite Ramadan series on their LED Screens.

Enjoy sohour in Almaz, with a breathtaking view and fascinating roof top setting under the moon and stars overlooking the Nile.

This year, the Cairo marriott Hotel will surely make you enjoy Ramadan and its spirit in any possible way.

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REVIEW

IN & IN AT SONESTA HOTEL, TOWER & CASINO CAIRO

The Sonesta hotel chain has been around since I could remember! It has been an attraction to many people and celebrities. The hotel recently reopened their summer pool lounge “In & In” where guests can go enjoy nice dimly-lit tables by the pool, music, a large dance floor and entertaining bands on selected nights. There is also a large screen that displays the world cup matches while you smoke a Shisha or flip through the menu.

The menu is pretty basic, with all the classics of international cuisine fusion; offering all the chicken, meat and seafood meals. We started with a fried calamari & smoked salmon appetizers, the calamari was hot and

came with a side of mayonnaise and the smoked salmon was fresh and came with bread and capers. We also had some salads to try like the Tahina and Baba Ghanoug, both tasted great and complimented the food we ordered along with the Fattoush. As

for the main dishes, we had a mixed grill plate and a jumbo shrimp plate.

The mixed grill plate was very fulfilling and well made, the brown rice was especially delicious. The jumbo shrimp came with a side of white rice and it tasted as good as it looked!

On the other hand, if you are not looking to have dinner, you can enjoy the bar drinks while watching

26 IDENTITY JULY 2014

the football matches or swinging to the music playing all the great classics. The place has a very relaxed atmosphere and it caters to a more adult segment. The Shisha is a great option to enjoy in the outdoors without feeling too suffocated with the smoke. There are a variety of flavours and they are every attentive when it comes to changing the coal.

Before you think of asking someone to come and change it, you will find him right there changing it himself with a smile on his face. This brings me to another point that the waiters are very friendly and serve with a smile on their face. The meals don’t take long to prepare and they will be glad to help you with anything you might need.

Overall, In & In offers a nice experience for those who are looking for an outdoor place, a relaxed adult atmosphere and some entertainment. They also offer great Iftar and Sohour menus during Ramadan so make sure to visit for a fun night out!

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BEAUTYHOLIC

RAMADAN MAKE UP TIPS

10 ways to get the natural look Ramadan is finally here, and its important during that month to keep a natural and simple look that matches with our everyday rituals. Below are some tips you can use during your day:

1

2

FACE CLEANSER: Start with the NIVEA daily essential that’s suitable for all skin types. It will give you the fresh hydration look you need during the day .Use it when applying your make-up.

POWDER The oil absorbing powder will help you reduce the shiny skin look during the day if your skin is too oily skip the moisturizer and use only concealer and powder.

3 4

HAIR BUN The messy texture of the bun softens the overall look.

Saves time, and will spare you from looking too catchy

5

EYELINER Keep in mind not to overdue the Eye Pencil if you need an extra definition Dot a soft gray or brown pencil between the top lashes.

FOUNDATION It’s important to match your skin colour with the correct compact foundation. The Bare Minerals foundation will give you light coverage and it is long lasting on your skin.

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6

LIP AND CHEEK STAIN For a more natural look use The Lip & Cheek Stain it’s dual purpose gives lips and cheeks a hint of simplicity can be used under gloss for added intensity.

8

BRAID Sliding your hair in the opposite direction will give it a more natural look, and make a loose braid, use elastic band the same colour as your hair for a softer look.

7

EYESHADOW A brownish tint enhances your eyes without showing up as shadow “choose a shade darker than your skin tone” make sure there are no hard edges. For extra eye brightening apply Cover Girl Eye Enhancers in champagne.

9 10

PONYTAIL The low ponytail will banish your bad hair day, it is super slick and secured low at the nape of the neck, you can add to it high gloss hair spray for a chic look.

REGULAR HAIR BUN Its regular, easy, and classy! it looks pretty on everyone and takes no time.

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HEALTH MATTERS

HEALTHY FASTING

We are here again, the Holy month of Ramadan (AKA OMG I’m going to get fat again) month. Good news is: You don’t have to, not even slightly.

Not only is it doable to maintain your body in Ramadan but also possible to tone it. Yes, you read that right!

30 IDENTITY JULY 2014

V

ery simple and easy to follow tips that can change this month from being a burden to being a very healthy holy month. What some don’t know is that some western non-Muslims fast for healthy reasons. A similar fasting tradition however it does not follow the dusk to dawn concept, they fast for 12-16 hours and break their fast in vegetable fresh juice followed by 2 light meals, then they fast again. Studies on the matter proved that fasting for a short period of time does improve your digestive ability and can help cleansing. The important point is what breaks this fast.

If you just replace our typical Egyptian foods like Kobeba, Wara2 3enab and 2atayef in Ramadan to quina stuffed ma7shy, baked kofta and a fruit platter you would benefit so much from this holy month.

Here is how you do it:

1

Do NOT train pre-iftar unless it is right before AND is extremely low intensity. Any high intensity training will result in injury or FAT GAIN.

2

5

Drink plenty of water. This Ramadan happens to be in the peek of the summer. In normal circumstances you would be asked to make sure you stay hydrated through out the day.

6

Avoid foods with high enzymes or sodium. They will dehydrate your body and/or load your kidneys.

7

Sleep well, Ramadan is a night month which pushes everyone to stay out all night socializing over sohour. If you have a 9 to 5 job make sure you sleep enough during the night, and maybe a power nap during the day. You don’t want the stress to over load your body. Again, injury and/ or fat gain.

ONE LAST NOTE: If you are starting to teach your kids fasting, make sure they hydrate very well. Kids need a lot of fluids and dehydration sign are very vague unless it’s serious. Our advice if they are not old enough give them water and fluids through-out the day or have them break their fast earlier than you do.

Have a lovely holy Ramadan and stay healthy and fit.

Break your fast with something small like an apple and some nuts, a couple of dates, a banana or even a bowl of soup. Then take 15-30 mins off (This could be when you workout) and have your iftar, which should be an average meal. One you could eat a couple of hours after, not one that will keep you stuffed till sohour.

3

Ditch all sugar added drinks like Amar el Din and Karakade, or make your own without refined sugars.

4

Ditch desserts and have fruits instead.

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Norshek Fawzy

FITNESS SPECIALIST. THE WELLNESS LOG

I HOLLYWOOD

CELEBRITIES WE LOOK FORWARD TO THEIR SHOWS EVERY RAMADAN Egyptians have a fever for TV series during Ramadan. So, here is a list of the stars we love, you love and everyone loves and waits for their shows every Ramadan!

Yousra

The woman that everybody adores!

People wait for her Ramadan show every year.

This year she is surprising us with a historical series titled “Saraya Abdeen”.

Adel Emam

Laila Elwey

Laila has been one of Ramadan’s must-watch stars for the last ten years. She is known for her magicallyromantic stories.

And she is coming out with “Shams’’.

Yehia El-Fakharany

As we wait for Al-Za3eem’s new movie to hit all the cinema theaters also a TV series. So, don’t miss his “Sa7eb El-Sa3ada” with the one and only “Lebleba” this Ramadan!

Millions of people around the Arab world love his Ramadan shows, no need to mention his breathtaking performance. You better watch his new series “Dahsha” and you probably won’t regret it!

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Ahmed Mekky

We can’t wait for the 4th season of Egypt’s Number One “El-Kebeer Awe”. Ahmed Mekky & Donia Samir Ghanem are almost the most adorable on-screen couple.

Reminding us of “Shwekar & Foaud El-Mohandes”.

Ghada Abdel Razek The diva who has taken the Egyptian drama to a whole new level, this Ramadan she is doing “Al Sayeda Al Oula” which is highly expected to do a big BOOM!

Khaled ElSawy

The Egyptian Bruce Willis, an actor who is so Egyptian, so real, so talented and most importantly so enjoyable on screen! This Ramadan he is giving us “Tofa7et Adam”.

Hend Sabry

The Tunisian star started her TV career with “Ba3d El Fora2”, then the unforgettable comedy “3ayza Atgawez”, she is going for another comedy “Embratoreyet Meen?” and you can’t miss it.

Moustafa Shaaban

Since his appearance in “3a2elat El 7ag Metwallay”, Mustafa is taking a very Egyptian/ Sha3by line. A wide amount of audience is following him every year. And this year he is doing a comedy show called “Doctor Nesa”.

Ramez Galal When it comes to pranks, crazy tricks and making fun of celebrities, Ramez Galal does it best.

This Ramadan he is taking it to the middle of the sea with “Ramez Ersh El Ba7r”.

With Ramez, you never know what to expect!

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TREND ALERT

TURN HEADS WITH TURBANS ACE

Turbans and head scarves have been getting very fashionable lately.

Whether you are veiled or not, it is a great way to accessorize and change your style completely!

ASOS Double Knot

Saako Design Scarf

ASOS

Missoni Mare River Island

Morello Cherry

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MAKE OVER

DR.MOHAMED EMAD , SMILE MAKE OVER SPECIALIST, MEMBER OF AMERICAN ACADEMY OF COSMETIC DENTISTRY

Laminate Veneers

You will never be fully dressed without a bright smile; the Laminate Veneers can help you to have the smile you always dream about or give you back the smile you once had.

The studies indicated that the bright smile significantly affects how other people see you in the first meet and it includes the first impression in the job interviews. The process of “Laminate Veneers placing” is somewhat sensitive technique, so the experience and skills of the dentist plays an important role in the expected results.

WHAT ARE THE LAMINATE VENEERS? In Cosmetic Dentistry, Laminate Veneers considered a high transparent layer of ceramic; enables us to reach a degree of desired color and shape to looks like a natural one. It also enables us to reduce the gaps between teeth, some of them require a little preparation and the other are not. In Dr. Mohamed Emad Whity center, we offer dental veneers to our patients, and they are always very pleased with the attractive results.

WHAT ARE THE REQUIRED PREPARATIONS BEFORE PLACING LAMINATE VENEERS? Preparation for veneers includes tooth preparation and having impressions taken. The next visit will include the actual physical preparation; then the dentist bonds and sculpts the material onto the teeth.

WHEN WOULD A PERSON CONSIDER THAT HE/SHE HAS TO PLACE A LAMINATE VENEER? Laminate Veneers can help the person to have a bright smile. If the person has gaps between his teeth, he should

replace laminate veneers to reduce the gaps in his teeth by minimizing the excessive amount of space visible between them. As well as veneers can cover the teeth, which has a bad shape or crooked teeth and gives it a beautiful look.

IF I HAVE MY UPPER TEETH COVERED WITH LAMINATE VENEERS, WILL MY LOWER TEETH STILL HAVE DIFFERENT COLOR? In Dr. Mohamed Emad Whity Clinic, we take everything in consideration during our evaluation and making the smile design. Laminate Veneers can be done on upper and lower teeth also, but if we have to make it only for the upper teeth, we must consider the lower teeth color. Therefore, we have to make whitening for the lower teeth in order to obtain the desired white smile. This procedure helps us insure that everything is highly matched.

DO LAMINATE VENEERS STAIN WITH NORMAL THINGS LIKE TEA, COFFEE AND WINE? Laminate Veneers is actually like your natural teeth, you should avoid or minimize the behaviors that lead to stain them.

You should also take care of them by brushing your teeth well; at least 2 times per day and using the floss after every meal.

HOW LONG WILL LAMINATE VENEERS LAST? In my experience, they can last from seven to ten years if you care about them well.

Contacts

Tel: 01110551777 01066777295 Address: 123 Hassan El Ma’mon st. , in front of El Ahly Sporting Clup , Nasr City , Cairo

35 IDENTITY JULY 2014

FASHION FEVER

Conservative Chic

Ladies, it’s that time of the year again. Many of you ditch your flirty outfits and go for a more conservative approach to be more suitable for Ramadan.

The choices may seem a little bit harder especially in summer but you can still look stylish without revealing too much skin. Here are some outfit inspirations to wear by day, night or on the beach if you get in the mood for a quick dip‌ 36 IDENTITY JULY 2014

PRADA SUNGLASSES

Day Look Play with colours and keep it casual. Skirts are a great choice to keep from the heat and still make your outfit stand out. Turbans are great options to add a personal touch.

MISSONI TURBAN

10 CROSBY FLATS ERMANNO SCERVINO SHIRT

PAULA CADEMARTORI CROSSBODY BAG MAISON MARTIN MARGIELA CARDIGAN EMILIO PUCCI TROUSERS

SALONI SKIRT

Night Look

Experiment with prints and darker colours. Spice up your outfits with brighter accessories for a nice contrast.

NOIR JEWELRY EARRINGS

MICHAEL KORS BAG

EK THONGPRASERT NECKLACE

KENZO TOP

CARRITZ SANDALS

Beach Wear

Hide from the sun and peering eyes under a nice cover up and a wide brim hat. Depending on your destination you can go for flats or wedges and finally play it well with the bag and sunglasses to accentuate your outfit.

DOLCE & GABBANA BEACH BAG

EMILIO PUCCI COVER UP

MELISSA ODABASH HAT

LINDA FARROW LUXE SUNGLASSES

NORMA KAMALI SWIMSUIT

37 IDENTITY JULY 2014

SPERRY WEDGES

FASHION REPORT

The Best Of RESORT 2015 COLLECTIONS

Badgley Mischka

Barbara Bui

Fausto Puglisi

Moschino 38 IDENTITY JULY 2014

Jenny Packham

Jil Sander Navy

Nina Ricci

Ralph Rucci 39 IDENTITY JULY 2014

FASHION REPORT

CELEBRITIES WHO BROUGHT HIGH FASHION Rosie Huntington Whiteley, Cannes Film Festival, Cannes, May 2014

Cara Delevingne, Cannes Film Festival, Cannes, May 2014

Roberto Cavalli show, Spring/ Summer 2014, Paris Fashion Week

Victoria Beckham show, Spring/ Summer 2014, New York Fashion Week

Saint Laurent show, Spring/ Summer 2014, Paris Fashion Week

Chanel show, Autumn/ Winter 2015, Paris Fashion Week

Lupita Nyong’o, MTV Movie Awards, LA, April 2014

Riley Keough, Cannes Film Festival, Cannes, May 2014 40 IDENTITY JULY 2014

LOOKS OFF THE RUNWAY AND ONTO THE RED CARPET! Cameron Diaz, The Other Woman film premiere, Germany, April 2014

Emma Watson, Noah premiere, Madrid, March 2014

Emilio Pucci show, Autumn/ Winter 2015, Milan Fashion Week

J. Mendel show, Autumn/ Winter 2014, New York Fashion Week

Tom Ford show, Spring/ Summer 2014, London Fashion Week

Saint Laurent show, Spring/ Summer 2014, Paris Fashion Week

Jennifer Lawrence, Vanity Fair Oscars party, February 2014

Rosie Huntington Whiteley, The BRIT Awards, February 2014 41 IDENTITY JULY 2014

THE DIGITAL WORLD

W Magazine February 2014

DIGITAL DIGEST

The whirlwind of digital revolution has caught us up in a storm!

With so many social media platforms, it’s hard to know what is hot and what’s not. We have rounded up for you the best of everything in Egypt from the most popular Instagram profiles to websites that make your life easier. Not to mention great Apps that you need to download now like the “TokTok Drift” hilarious game! What are you waiting for? Start scrolling now!

43 IDENTITY JULY 2014

FACEBOOK

Facebook Pages YOU SHOULD “LIKE”

The Photographers Community

As a group of photographers coming from different walks of life, they each developed a certain style and an eye for photography. They got together because they believe that picking a photographer for your special event, is like going shopping. You have to pick someone who goes a long with your vision and your style. Browse their albums and find what you are looking for!

Chanel, cupcakes, cameras, and crayons This page is about anything that’s related to art, fashion, cooking and photography. Giving you tips and letting you know what’s in and what’s out every season.

Home Plus Wallpaper

HOME PLUS offers Wide Range of Wallpaper Collection, Home Accessories, Sofas, Chandeliers, HDF Floors, Cornice, Kids Wall Decoration, Landscape ... We love their stuff and so will you!

44 IDENTITY JULY 2014

Classic

This page is all about everything that is vintage, old, and valuable. From movie stars, cinemas, poetry, music, to places. They bring you pictures you have never seen before of our beautiful Egypt.

Italian Fashion Academy

IFA is a fashion istitute that provides high level of knowledge in techniques of design, pattern and sewing.

The page isn’t just about the academy and its students, but also about anything that happens in the world of fashion. For the fashion lovers out there, you’ll love this page!

ESMA ‘Egyptian Society for Mercy to Animals’ ESMA is a charitable organisation registered in Egypt. They are committed to improving animal welfare in Egypt in all areas of need. If you’re an animal person or just a person with a good heart, then you’ll enjoy this page and maybe even offer some help.

45 IDENTITY JULY 2014

INSTAGRAM

Instagram

ACCOUNTS TO FOLLOW

Aliaaelessiely

For a fascinating style.

For eccentric artistry:

Hassansquared

For healthy recipes & nutrition tips:

ByFayrouz

For beautiful pictures of all that is Egyptian:

KarimElHayawan

46 IDENTITY JULY 2014

For the love of blondes & fabulous lifestyles:

For unique and handcrafted jewelry:

Lovebyn

Nina_bakry

For beautiful & mouthwatering desserts:

For style tips & outfit inspirations:

Nolacupcakes

For hilarious videos:

Sheriffayed

Satisfashionbysn

For bridal-couture magic:

Maisonyeya

47 IDENTITY JULY 2014

WEBSITES

Websites

THAT MAKE OUR LIFE EASIER In this digital age, we now have a website for everything! You can shop online, order food, buy a gift or even book a doctor’s appointment.

Here are some websites that save a great deal of time and effort‌ Vezeeta.com

Ranking at the top of our list due to the mere fact that it saves a lot of time and spares us from traffic! This website allows you to search for and book any doctor through location or specialization and all with a click of a button. You get to see the doctor, the clinic, times and a map to the location of the clinic or hospital.

You can even recommend doctors by sending their Vezeeta profile to friends on Facebook. If you are one of the few still skeptical of online bookings, you can book through their hotline 16676. Going to the doctor has never been easier.

Beqala.com

Yet another time saving website, reckon you already know what it is from the name. It is a virtual supermarket that lets you do all your grocery shopping right from your laptop while streaming your favourite episode in the background. You can finally spare yourself the endless rounds around the supermarket with the cart trying to collect everything you need with a kid hanging from your neck.

Just go online, pick the items you need and they will be delivered right to your door step. You can shop by category and there are always discounts and you can choose when you need your shopping bag delivered either same day or next day delivery or within just hours!

48 IDENTITY JULY 2014

Dubizzle.com

Millions of classified ads are put on Dubizzle to sell stuff from stamps all the way to cars and real estate. Whether you are looking for a place to rent, a new apartment or even a cute puppy, you will find it all on there! The website is very simple and has a how-to page that explains how it all works. You can search for stuff to buy by location so you can avoid any shipping fees or maybe you can find something that you can’t buy in Cairo.

The best part is that if you ever wanted to sell an item, you can post your Ad for free and save yourself a lot of hassle.

TheGiftery.com

Now this is great! An online store where you can compile a gift list for your wedding, baby shower, birthday and any other occasion and have people buy them for you with ease. It saves you a lot of trouble for going and searching for one place to have your gift list and it also expands your gift list to include many different items with various prices.

It even includes food items such as Gateaux, Macaron, chocolate boxes and much more! Next time you are planning a party, visit The Giftery and you will find everything your heart desires.

Nefsak.com

Just as it implies, everything your heart desires can be found on Nefsak.com – from electronics to clothes and even pet supplies. You can even get ideas for new things that you might want or could make a great gift for a friend. For those who are Etisalat or CitiBank customers, they can exchange their points to buy things or get discounts. It goes as much as providing you with charity opportunities through Food Bank of Egypt!

49 IDENTITY JULY 2014

YOUTUBE CHANNELS

CHANNELS WORTH SUBSCRIBING TO We searched the internet to bring you the most popular and viewed Egyptian YouTube Channels that you will definitely enjoy.

EzzO ShoW

Abla Fahita

An online channel for parody, spoofs & all funny stuff!

Views: 11,726,491 Subscribers: 24,482

This is the most popular Muppet show in Egypt. You only need one episode to turn your mood around.

Views: 1,759,982 Subscribers: 22,868

Alaa Wardi

Omar Adel

This guy makes music to bring happiness to others.

His aim is to uplift souls.

Views: 42,580,449 Subscribers: 342,113

An online channel that captures the funny moments in anything serious, especially the Egyptian cinema.

Views: 1,305,464 Subscribers: 9,444

50 IDENTITY JULY 2014

Disalata

“disalata.com” is an interactive online video magazine, where young Egyptians can find entertainment, discover new experiences and connect with others based on similar interests. It’s most viewed show is “Mish Impossible” by Ramez Youssef.

Views: 7,247,184 Subscribers: 47,984

Tameemyouness

This guy is by far, our favourite comedian and entertainer in Egypt. He creates simple and short videos with the most hilarious and creative ideas ever.

Views: 4,257,313 Subscribers: 37,510

Aya Mostafa ‫ايه م�صطفى‬

El 3elm Wel Emaw ‫العلم والإمياو‬

A young lady with a good sense of humour, give tips to girls on how to apply makeup or how to fake crying in a relationship…

Anything that’s sarcastic and fun.

Views: 4,842,797 Subscribers: 93,740

A show inspired by Dr. Mostafa Mahmoud, analyzing supernatural phenomenon in society in a sarcastic, sometimes rude approach.

Views: 1,895,439 Subscribers: 58,619

51 IDENTITY JULY 2014

ONLINE STORES

The Best ONLINE STORES IN TOWN! To give you a running start on sharpening your style this season, we’ve created the definitive list of the best online shopping destinations to visit.

JUMIA FASHION

www.jumia.com.eg/fashionby-jumia/ Your online destination in Egypt for top fashion brands at great prices, bringing them right to your doorstep.

Fast Shipping, Free Returns!

Their members enjoy savings of up to 70% off the suggested retail price.

FRILLU CAIRO

www.frillu.myshopify.com Frillu is an online retailer based in Cairo that offers trendy fashion accessories for young women at affordable prices.

Shipping charges are EGP 20 for anywhere in greater Cairo and Free Shipping for all orders over EGP 500.

STYLE TREASURE

www.style-treasure.com Ever since 2009, Style Treasure had the aim of providing young budding talents in Egypt and the Middle East with an online platform to showcase their brands locally and internationally. Style Treasure is now mostly known for its oriental and Arabian styles.

52 IDENTITY JULY 2014

ENIGMA SHOPPING

www.enigmashopping.com eniGma online shopping is a unique online shopping portal, offering their styleconscious customers eniGma Magazine’s recommendations for the hottest items of the current season. eniGma online shopping stocks only selected brands, retailers, and artists to make sure all items sold are exclusive and of high quality.

VATRINAZ

www.vatrinaz.com Vatrinaz.com is a fashion e-store offering various kinds of apparel, accessories, shoes, and bags.

Its collections are always changing, featuring dynamic and inspiring trends that aim to revolutionize the online fashion industry.

COTERIQUE

www.coterique.com Coterique isn’t just about shopping- it’s a lens for women and men, every day, to discover their best personal style and feel as good as they look. Coterique connects a fast-growing audience of users with content, commerce, and community, giving them everything they need to lead a more beautiful lifeand share it with the world.

53 IDENTITY JULY 2014

MOBILE APPS

The Best Egyptian APPS TO DOWNLOAD ON YOUR PHONE! The world of smart phones, tablets and App stores have taken us by storm and has changed everything. We now rely on our phones more than ever and it seems that every day there is a new application! We looked up some of the “home-grown” applications that are used around Egypt and have compiled a list for you. Here are our top Egyptian Apps to download…

El Menus: You don’t

have to stack menus everywhere in the house anymore. Just download this app and enjoy flipping through menus of thousands of restaurants around Egypt!

Souq:

Mawenly:

Ever got lost and found yourself without gas? Now you can find the nearest gas station with just one tap of your finger.

Toktok drift:

The online store is now with you on-the-go, you know for emergency shopping situations.

Have some fun and a few laughs on the go with this crazy Toktok game.

Cairo360:

Mega Kheir: This

Be in the know of everything happening around Cairo all the time with the Cairo360 app.

54 IDENTITY JULY 2014

is only available on Google play and it allows you to donate to any dear cause through your phone.

Nile FM: The Middle

Yallaegypt: If you love

East’s best radio station has a beautiful application that streams the channel as well as pictures and information about your favourite presenter!

snatching great deals and saving some money then download this app for digital discount vouchers.

3akar map: Great

Contact cars: Window

application to find places to rent or buy all around Egypt with prices and contact information. Write “3akar Map” in Arabic to find it.

Totally Egypt:

Nearby places, events and friends activity all in one app. You can also search for places by category.

Lafarge Egypt: Get the latest news on traffic and any accidents on the roads. You can also get information on driving signs and advice.

Wasalny: Helps you

get from one point to the other with ease and warns you about any blocked roads that you need to avoid.

55 IDENTITY JULY 2014

shopping for cars! Save time going from one dealership to the other and just log on to check cars from your phone.

Otlob:

Order your meal from anywhere without having to dial a hotline. You can see all items on menus and prices too!

Yallabina:

The new design of the app makes it much more accessible and user-friendly. You can search for movies or look up the cinema and see which movies are there.

Shahiya:

Arabian and international cuisine recipes to go. This will help cooking enthusiasts or those who have no idea how to cook to prepare their meal with ease.

NEWS & TECHNOLOGY

Wearable Technology THE FUTURE IS NOW

Movies have always been our way to see into the future. We have pretty much seen it all; from flying cars, time travel and even fashion that changes with a click of a button. That is no longer just fiction. The latest global trend has been capturing the attention of the fashionable and tech-savvy crowds. New technologies have allowed companies to adapt fashion to our everyday needs. Watches that can tell your heart beat or the weather or even if you have any e-mail or missed calls. Shoes that calculate miles and steps walked and can even test your fitness levels. Even the much raved after Google Glass that can pretty much turn your world into a virtual playground.

56 IDENTITY JULY 2014

H

owever now, this goes beyond just an accessory. Designers are finding ways to integrate technology with apparel to make our lives easier. Many companies have announced that with the help of new tiny chips, clothes can charge your mobile phones through solar panels.

With just a one hour walk in the sun, you can charge up to 50% of your battery.

That’s the least of it! Alexandr Kostin, a semifinalist in the Electrolux Design Lab Competition have created a bracelet/ bangle that purifies the air around you to protect from germs and polluted air. Also, designer Amy Winters of the Rainbow Winters clothing line have created clothes that respond to their environment; a dress that reacts to sound, illuminating and creating a visual to the music and she even designed a bathing suit that has a center panel that changes colour in the sunlight.

At a recent Intel press conference, they discussed the possibilities behind wearable technologies and how Intel is developing chips that could help change the future of fashion. The conference included a video that showed how our outfits can change with just a click, from a dress to a casual outfit. Eco-friendly outfits that help generate oxygen were also an option and many more fascinating things that can be done with the integration of fashion with technology.

The question here is not whether they would be able to develop those concepts and bring them to fruition or not. The real question is what are the downsides to such advanced technology? Our bodies are affected daily by all the electronics and gadgets that surround us. Many studies have even proved that radiation form phones and computers can cause eye problems, back problems and the worst of it cancer. What happens when we live our lives in tech-powered clothes? The answer to that question only remains in the future. We can only hope that companies developing these technologies will live up to their promise of not releasing anything before it is tested and deemed safe to wear.

Despite our worries and concerns, it is definitely fascinating that we have reached a stage where this is possible. It was only a few years back that we didn’t mobile phones could do what they do today or that internet would continue growing. If you think of it, the possibilities that exist in the future are endless! So start dreaming of your future wardrobe and let go of the old fashioned outfits and thinking futuristic wonders. The best of which, think of all the space you will save with that customizable garment!

57 IDENTITY JULY 2014

OUT & ABOUT

OUR WEDDING CARNIVAL SEASON TWO HOLLYWOOD Building on it’s success from last year, Our Wedding Carnival - Season Two promises to amaze it’s guests with a full range of activities, exhibitors, fashion shows and bridal tips.

Hosted this year at the InterContinental Hotel - Semiramis in vibrant downtown Cairo, the two day event promises to be the ultimate wedding reference for next season.

WEDDING FAIR AT HILTON ZAMALEK The first wedding fair has been organized by Hilton Zamalek in coordination with Conrad and Hilton sister hotels, most of the famous wedding planners, flowers decorator, wedding cards, Henna show, wedding limo and royal car, accessories, impresarios and many others have participated in this successful event.

58 IDENTITY JULY 2014

OUT & ABOUT

RAMADAN KAREEM BLU WAY Celebrate the Holy month of Ramadan at Radisson Blu Hotel Alexandria, with its array of culinary delights, where families and friends can enjoy Fanar Restaurant Offering open buffets for Iftar & Sohour on daily basis. El Khan Restaurant Offering signature Egyptian menu for both Iftar & Sohour in cozy ambiance enhanced by Ramadan decoration and different shisha flavors. Or stay with us during Ramadan with rates starting from EGP 325.00 per person in double room including service charge and applicable taxes.

FEEL THE SPIRIT OF THE HOLY MONTH RAMADAN IS BACK...

LAYALY MIRAGE AT JW MARRIOTT Experience Ramadan this year at Layaly Mirage at The Beach and reward your taste buds with a variety of Iftar and Sohour culinary buffet delights with the oriental tunes of our daily live band.

AGAMEYA AT RENAISSANCE Ramadan at Agameya is a feast for all senses offering a spectacular setting for a daily Iftar buffet and Takht by the main pool.

Enjoy at Sohour an indigenous à la carte menu while watching your favorite Ramadan series. Our shisha corner will be also serving you in addition to your choice from your old time board game favorites of Chess, Backgammon and Domino.

CELEBRATE THE SPIRIT OF RAMADAN WITH FOUR SEASONS HOTEL CAIRO AT NILE PLAZA Experience a true oriental Ramadan ambiance in any of our restaurants offering Ramadan specialties, oriental delicacies and traditional drinks. Zitouni, is the ideal venue for families who are looking for the true essence of Ramadan with a Ramadan buffet. The Pool Grill offers an intimate outdoor experience. For those looking for some Italian flavor, Bella will open for Iftar during the holy month of Ramadan. Guests can also enjoy Iftar and Sohour at the privacy of their room for an Incredible room rate LE 1000++ for 2 persons!

RAMADAN NIGHTS AT CONRAD CAIRO Conrad Cairo welcomes you this year to celebrate the holy month of Ramadan and to spend its magical nights with your family and friends. Enjoy open buffet iftar at Solana restaurant only at LE 170++ and set menu sohour at Jayda restaurant starting from LE 99++ per person. Or you can host your company in Iftar or sohour whether it’s gathering or corporate event and choose from our special Ramadan menus.

RAMADAN THE KEMPINSKI WAY The holy month of Ramadan wraps Cairo in its wonderful spirit of caring and sharing.

Blending rich traditions of hospitality and taste, Kempinski Nile Hotel invites you to share this special time with friends and family, at our world-class venues.

Splendid cuisine, unique décor and a marvelous ambience come together to create a truly memorable Ramadan.

Experience an authentic Turkish Ramadan at Osmanly Restaurant or the iftar buffet at The Blue or enjoy the stunning view and sehour on The Roof Top Pool.

EMBRACE SPECIAL SCENTS OF RAMADAN AT DUSIT THANI LAKEVIEW CAIRO Dusit Thani LakeView invites you to celebrate Ramadan in style with all its wonderful spirit of caring and sharing.

Share special time with friends and family at our world-class “Ramadan Tent” and discover an authentic Ramadan experience as never before. Enjoy an amazing “Eftar & Sohour” experience along with oriental tunes of a live performance of a Ladies’ takht sharky, a singer, and DJ in the tranquil open air setting overlooking the pool, all embraced with unique quality of service of Thai signature for more intimate gatherings.

60 IDENTITY JULY 2014

‫ﻋﻴﺶ ﺃأﺟﻤﻞ ﺍاﻷﻭوﻗﺎﺕت ﺍاﻟﺮﻣﻀﺎﻧﻴﺔ‬ ‫ﻓﻲ ﻫﻴﻠﺘﻮﻥن ﺍاﻟﻘﺎﻫﺮﺓة ﺯزﻣﺎﻟﻚ ﺭرﻳﺰﻳﺪﻧﺴﺰ‬ ‫ﺭرﻣﻀﺎﻥن ﺻﺤﻴﺢ ﻟﻜﻦ ﺑﺸﻜﻞ ﺟﺪﻳﺪ ﻓﻰ ﺃأﺟﻤﻞ ﻣﻮﻗﻊ ﻋﻠﻰ ﻧﻴﻞ ﺍاﻟﺰﻣﺎﻟﻚ ﺍاﻟﺴﺎﺣﺮ‬ ‫ﻳﻮﻣﻴﺎ ﺑﻮﻓﻴﻪ ﺍاﻓﻄﺎﺭر ﻷﺷﻬﻰ ﺍاﻷﻛﻼﺕت ﺍاﻟﺮﻣﻀﺎﻧﻴﺔ‪ ،‬ﺃأﻣﺎ ﺍاﻟﺴﺤﻮﺭر ﻓﻰ ﺍاﻟﺘﺮﺍاﺱس ﻟﻪ ﻣﺬﺍاﻕق ﺁآﺧﺮ ﻣﻊ ﺍاﻟﺸﻴﺸﺔ ﺑﻨﻜﻬﺎﺗﻬﺎ‬ ‫ﺍاﻟﻤﺨﺘﻠﻔﺔ ﻋﻠﻰ ﺃأﺭرﻕق ﺍاﻟﻨﻐﻤﺎﺕت ﻭو ﺍاﻷﻏﺎﻧﻰ ﺍاﻟﻴﻮﻣﻴﺔ‪.‬‬

‫ﻋﻴﺶ ﺃأﺟﻤﻞ ﺍاﻷﻭوﻗﺎﺕت ﺍاﻟﺮﻣﻀﺎﻧﻴﺔ‬ ‫ﻓﻲ ﻫﻴﻠﺘﻮﻥن ﺍاﻟﻘﺎﻫﺮﺓة ﺯزﻣﺎﻟﻚ ﺭرﻳﺰﻳﺪﻧﺴﺰ‬ ‫ﺭرﻣﻀﺎﻥن ﺻﺤﻴﺢ ﻟﻜﻦ ﺑﺸﻜﻞ ﺟﺪﻳﺪ ﻓﻰ ﺃأﺟﻤﻞ ﻣﻮﻗﻊ ﻋﻠﻰ ﻧﻴﻞ ﺍاﻟﺰﻣﺎﻟﻚ ﺍاﻟﺴﺎﺣﺮ‬

‫ﻟﻠﺤﺠﺰ ﻭو ﺍاﻹﺳﺘﻌﻼﻡم ﺍاﻟﺮﺟﺎﺀء ﺍاﻹﺗﺼﺎﻝل ‪01001604031‬‬

‫ﻳﻮﻣﻴﺎ ﺑﻮﻓﻴﻪ ﺍاﻓﻄﺎﺭر ﻷﺷﻬﻰ ﺍاﻷﻛﻼﺕت ﺍاﻟﺮﻣﻀﺎﻧﻴﺔ‪ ،‬ﺃأﻣﺎ ﺍاﻟﺴﺤﻮﺭر ﻓﻰ ﺍاﻟﺘﺮﺍاﺱس ﻟﻪ ﻣﺬﺍاﻕق ﺁآﺧﺮ ﻣﻊ ﺍاﻟﺸﻴﺸﺔ ﺑﻨﻜﻬﺎﺗﻬﺎ‬ ‫ﺍاﻟﻤﺨﺘﻠﻔﺔ ﻋﻠﻰ ﺃأﺭرﻕق ﺍاﻟﻨﻐﻤﺎﺕت ﻭو ﺍاﻷﻏﺎﻧﻰ ﺍاﻟﻴﻮﻣﻴﺔ‪.‬‬

‫ﻟﻠﺤﺠﺰ ﻭو ﺍاﻹﺳﺘﻌﻼﻡم ﺍاﻟﺮﺟﺎﺀء ﺍاﻹﺗﺼﺎﻝل ‪01001604031‬‬

‫‪21 Mohamed Mazhar Street | Cairo | 11211 | EGYPT‬‬

‫‪21 Mohamed Mazhar Street | Cairo | 11211 | EGYPT‬‬

‫ﺷﺮﻭوﻁط ﺍاﺃأﻟﺤﻜﺎﻡم ‪©2014 Hilton Worldwide‬‬

‫ﺷﺮﻭوﻁط ﺍاﺃأﻟﺤﻜﺎﻡم ‪©2014 Hilton Worldwide‬‬

OUT & ABOUT

HILTON ALEXANDRIA CORNICHE OFFERS ORIENTAL HOSPITALITY DURING RAMADAN Enjoy Ramadan Iftar @ La Gourmandise Restaurant with our specially prepared daily Ramadan buffet for only LE 195 ++ per person. Enjoy wonderful special Lebanese set menu at Sahar El Laialy for only LE 225 ++ per person. Join our delicious family style Sohour by the pool area for 110++ per person. Or Celebrate Sohour in style by the Beach tent with a minimum charge of LE 100 at the weekdays and LE 125 at the weekends per person all inclusive.

RAMADAN KAREEM: A TASTEFUL CELEBRATION AT SHERATON MIRAMAR Break your fast and enjoy our spectacular Oriental Iftar Buffet and set menu sohour served daily at Miramar Restaurant overlooking the Red Sea. Don’t forget to enjoy Ramadan drink and Shisha at Coconut Grove, an Oriental al fresco corner in the open air and located right in the main building in the midst of a palm tree grove for only L.E 50.

FAST, BREAK AND CELEBRATE RAMADAN AT SHERATON MONTAZAH On this occasion, Hotel chef and culinary team are preparing a variety of appetizing and homemade Iftar buffet and a variety of Iftar menus. Amazing nights await you at the Beach Café. The Café is marked with Ramadan special theme and decorations, offers sohour, best blends of shisha and features daily oriental takht and signers. Also The Terrace Café facing Montazah Parks serving oriental drinks, sohour and shisha with oud playing Thursdays and Fridays.

RAMADAN BY THE NILE AT HILTON ZAMALEK Join us for Sohour in open air on pool deck “The Terrace” overlooking the stunning scene of Zamalek’s Nile River, we have prepared a unique Sohour menu for you to choose from, along with every night BBQ festival. Enjoy your favourite shisha flavour while listening to our DJ tunes throughout the night and our daily live entertainment. For more information please call 27370055

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SAFIR HOTEL CAIRO THE BEST RAMADAN NIGHTS On this special occasion Safir Hotel Cairo prepared an exquisite array of dinning selections either for Iftar or elegant sohour nights, present temptation to every appétit. our Palm’s Coffee Shop offers iftar and sohour buffet in an elegant atmosphere and Blue Pool Café serves a traditional Ramadan Sohour, a tasty oriental BBQ menu, Ramadan refreshing beverages and shisha on the tunes of the live entertainment. Our Takeaway Corner offers delicious homemade oriental sweets.

AHLAN RAMADAN AT SONESTA HOTEL, TOWER & CASINO- CAIRO Enjoy the summer breeze accompanied by the unique Ramadan atmosphere at the Swimming pool Lounge IN’n’IN at Sonesta Hotel, Tower & Casino - Cairo. Treat yourself to our delicious “Iftar” & “Sohour” Specialties, while enjoying the traditional Ramadan spirit and nightly live oriental entertainment overwhelmed by typical Ramadan decorations and various “Shisha” flavors. Special prices for groups and companies Iftar & Sohour. For reservation or further information please call: +202 2264.1111 ext.

302 - 303.

OUT & ABOUT

AWARD WINNING SHARM EL SHEIKH RESORT CELEBRATES GRAND OPENING OF ITS NEWEST DINING ATTRACTION Hilton Sharm El Sheikh Fayrouz Resort recently opened its latest restaurant named in honour of Hilton Worldwide’s global founder, Conrad Hilton – the man who launched the company in 1919 with the opening of his first hotel. The hotel has the distinction of playing host to the first outlet in the company’s 18-strong Egypt portfolio to be named ‘Connie’, in honour of Hilton Worldwide’s founder.

KITCHEN MOVES”: SERVING YOU WITH PASSION! Whether it is a black tie affair, a simple luncheon, bridal shower, engagement party, business meeting or a fun filled BBQ; Kitchen Moves takes pride in providing superior food and service to meet your individual needs. Your event is a guaranteed success with an extensive variety of services from full event planning and unmatched service to creative and decorative work. www.kitchenmoves.com

THE JW MARRIOTT HOTEL CAIRO REAPS 2 PLATINUM AND A SILVER AWARD At the MENA Awards 2014 in Dubai the JW Marriott Hotel Cairo was granted the platinum award of the best JW’s Steakhouse as well as best Golf Club and the silver award for the best Spa in the Middle East and Africa in 2014.

HUAWEI ASCEND P7 REDEFINES EXCELLENCE TO GIVE PEOPLE AN EDGE Building on the success of Huawei Ascend P6, the new 4G LTE-enabled smartphone redefines smartphone excellence with top-notch features, ultra-fast connectivity, and easier navigation in a beautifully crafted design that places it in a class of its own.

MENA HOUSE HOTEL – LIVE THE LEGEND We are pleased to inform you that 139 Lounge & Terrace, will be operating during the Holy month of Ramadan, from after Iftar through Sohour, Celebrate Ramadan nights as you watch the World Cup, or simply chill out as you gaze at the Pyramids.

KIDZANIA® CAIRO LAUNCHES SUMMER CAMP PROGRAM KidZania® Cairo intends to launch its summer camp program that will last for three months starting from June till the end of August 2014. The kids will have opportunities to develop their skills in various fields such as photography, performing, acting, sports, modeling, handcrafts, accessories, TV production, cooking art, pantomime, magic tricks and drawing. The kids will enjoy also practicing in all professions and activities inside KidZania® Cairo.

PEPSI PRESENTS MOHAMMED SALAH AND MESSI ALONG WITH THE BEST 19 PLAYERS OF THE FIVE CONTINENTS In its football tent “Pepsi Zone”, Pepsi celebrated the launch of the 1st edition of its advertisement for its global football campaign. The celebration was attended by Hossam Ghaly, Ahmed Fathy, Sherif Ikramy and top media names and sports critics.

TRIP ADVISOR RECOGNIZES CAIRO MARRIOTT AS HOTEL WITH THE 2014 AWARD OF EXCELLENCE The world renowned Trip Advisor recently congratulated the Cairo Marriott for its exceptional achievements by presenting the hotel with a Certificate of Excellence for 2014, an award reserved for hotel properties attaining excellence in hospitality.

PRESIDENT OF REPUBLIC OF EQUATORIAL GUINEA AT SONESTA HOTEL, TOWER AND CASINO CAIRO Sonesta Hotel, Tower & Casino - Cairo, has been chosen to host the stay of Mr.Teodoro Obiang Nguema Mbasogo - President of Republic of Equatorial Guinea and all of the Presidential Delegation who came to attend the occasion of the inauguration of President Abdel Fattah Al-Sisi and to participate in the festivities.

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This Ramadan, experience the Nile with family and friends like never before with Ramadan Fel Felucca. Bright, colourful and luxurious, these newly remodeled Fel-Feluccas let you cruise the eternal river in unforgettable style.

Address: Corniche el Maadi, before Grand Cafe, Cairo For Booking Please Call 010 220 21 065 www.facebook.com/ramadanfelfelucca

Official Partners

Official Entertaiment Partner

Official Media Partners

Ramadanfelfelucca

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OUT & ABOUT

SAMSUNG TO BRING ITS BREAKTHROUGH 65” CURVED UHD TV TO EGYPT IN 2014 Samsung Electronics Co, Ltd., a global leader in digital media and digital convergence technologies, recently announced its newly introduced 65” U9000 Curved Ultra High Definition, the world’s first curved (UHD) TV to consumers in Egypt.

“Given the tremendous media and industry interest for these new products, we are excited to bring our 65” Curved UHD TV to consumers in Egypt” said SeunghuYun, Managing Director of Samsung Egypt. “People who are passionate about entertainment will have an immersive experience enjoying the content they love with these exciting new models that showcase exceptional design and UHD picture quality.”

VINCE CAMUTO OPENS ITS FIRST STORE IN EGYPT Vince Camuto celebrates the opening of its first store in Egypt on 16th of June 2014 in Cairo Festival City Mall.

“We are very excited about the opening in Egypt and looking forward to providing Egyptian fashionistas with our new collection,” rejoiced Mark France, General Manager, Retail Division, Al-Futtaim.

FOUR SEASONS RESORT SHARM EL SHEIKH CELEBRATES RAMADAN

BY THE SHORES OF THE RED SEA! Bathed in brilliant sunshine, Four Seasons Resort Sharm El Sheikh welcomes your family to an exotic, Ramadan seaside retreat by the shimmering shores of the Red Sea. In an incomparable location and stunning views of SPRING 2014 PRESS the Red SeaKIT and Tiran Island, Red Sea Resort offers a fabulous carvery buffet at Arabesque restaurant, with varieties of oriental salads, chilled local seafood, roast spring lamb and beef. Not missing the scrumptious desserts display prepared by Chef Ahmed Fouad.

TABALINA YOUR NEW HANGOUT IN MOHANDESSEEN Once you enter TABALINA you get this feeling of coziness, it’s your new next door hangout where you can jump in for a cup of coffee and enjoy the fantastic Shisha flavors which you will get a whiff of it once you step in. When it comes to the food TABALINA serves international cuisine with an oriental twist, so whether you’re a fan of pastas, pizzas, salads, steaks or even Mombar and Molokhya with Shrimps, rest assure that the menu will definitely satisfy your cravings.

NEW THEME NIGHTS AT SOFITEL LEGEND OLD CATARACT ASWAN Surrounded by thousands of years of history, rich culture and an amazing diversity of landscapes and natural beauty, Sofitel Legend Old Cataract Aswan is a truly remarkable location for meetings, conventions and incentives.

Luxor or Aswan are only a midrange flight – 3 to 4 hours - away from all major European cities and has year around sunshine.

PANTENE’S ‘HAIR RETREAT’ GIVES WOMEN A TREAT At Kriss Beauty Salon in Egypt To start the summer season in style, Egypt’s top influential women were in for a big treat on June 2nd at Kriss Beauty Salon, for a ‘Hair & Beauty’ session hosted by Pantene. The event took off with a one-on-one session with hair expert, Kriss.

Each attendee got the chance to meet with Kriss and find out more about her hair type and the look that suit her the best.

VOGUE EYEWEAR LAUNCHES THE SUMMER HOUSE CAMPAIGN IN EGYPT Vogue Eyewear unveils an exciting new competition for the first time in Egypt. The competition offers one lucky winner and her 3 friends the chance to win a dream vacation in the beautiful island of Phuket. In addition to living like celebrities at a gorgeous seaside villa with a private chauffer and chef, the winners will enjoy an A-list itinerary including luxe spa treatments, beach excursions, street shopping, elephant trekking and even Thai cookery classes! All women residing in Egypt over 18 years of age are eligible to enter the online competition. Participants simply have to log on to www.vogueeyewear.com/eg_en/stylemiles

RIXOS LAUNCHES NORTH COAST’S MOST LUXURIOUS RESORT Rixos, the fast-growing luxury hotel chain, has arrived to Alamein. Following the great success of Rixos Sharm El-Sheikh hotel, the Turkish giant decided to introduce its unmatchable services in the Egyptian coastal city of Alamein, establishing Rixos Alamein; the most luxurious resort on the North Coast.

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FASHION HOROSCOPE

PISCES There’s a very romantic month in store for you. Have as much fun as you can! It’ll be the perfect period for wearing these FRAME DENIM Ripped white jeans.

ARIES You’ll start new things, you’ll get involved in various procedures and you’ll be very hard-working. You will need these comfy STELLA MCCARTNEY boyfriend jeans.

GEMINI Ambitions will grow, projects will become bolder, accomplishments greater, and prestige will amplify. So stay chic in these high-waist ACNE STUDIOS jeans.

CANCER You’ll be in an excellent shape. You’ll feel how stress will go down, how you’ll unwind and regain your equilibrium. Welcome novelty and changes in these unique ALEXANDER MCQUEEN Jeans.

VIRGO This month will be good for enhancing your look. Go out as often as possible and make new friends wearing these cool FRAME DENIM flared jeans!

LIBRA Speak in public, present your projects, look for supporters and believe in yourself.

These super cool SAINT LAURENT Jeans will keep you confident the whole month.

SAGITTARIUS This month will be excellent for meeting someone you might share your life with. Let him see the real you in these STELLA MCCARTNEY low-rise jeans.

CAPRICORN Be creative in your work and consolidate your relationships with the colleagues.

Maybe these JUNYA WATANBE jeans will help your imagination to grow.

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TAURUS Don’t waste money on things that please you but are costly and useless!

Start saving up and buy these affordable pair of jeans from TOPSHOP.

LEO You’d better avoid over solicitation, have some rest and try to relax. Take a break and enjoy these CURRENT/ ELLIOT distressed boyfriend jeans.

SCORPIO You’ll be much better, but you’ll have to take care of yourself nevertheless, because the body will not yet be in the best of shapes. Challenge yourself to wear these leather-like J BRAND jeans.

AQUARIUS I Work as hard as you want to, but give generous time to having fun as well.

These fun J BRAND Flared jeans will definitely help you have a good time.