Summer Vibes

JULY 2016 - 15 L.E., VOLUME 11, ISSUE 10 WWW.IDENTITY-MAG.COM

ENJOY CAIRO THIS JULY!

100+

summer fashion must haves

TRAVEL HAVEN

TANNING MYTHS EXPOSED WHAT YOUR IDEAL VACATION SAYS ABOUT YOU

JUICE CLEANSE for a healthy summer

idyllic islands getaway packages

see pages 50-55

top 7 ICE CREAM spots

SUMMER VIBES

TR A NQU I L B Y N AT UR E A R EFLECT ION OF YOU

16696 www.hpd.com.eg

letter from the editors

summer vibes shoot see page 34

S

ummer is the season of joy, cheerfulness, new beginnings… and so much more. The uplifting feeling of being free in the sun on the beach or in the water has an emotional impact that helps us through the rest of the year.

Short and sweet, but superbly effective!

looking forward to our fun packed beach life that we rightfully deserve after what we had to endure! We are literally counting the days…

As you flip through this months’ issue, you will find all you need for the ultimate summer vacation. From beach and party outfits, tanning tips, best locations, Officially, summer in Egypt begins after Ramadan. to barbecues and parties. Packed with all you need, Stuck in limbo with very long and very hot days, this just relax and enjoy the sun! year, surviving fasting is a miracle by itself! We are

Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style, helping our female readers to discover and improve their own identities.

The subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

IDENTITYMAGEG 8 Identity July 2016

THERE I S A RENA I SSANCE AT R I STOR ANTE TUSCANY.

E L EG A N T ‘ B E L L E E P O Q U E ’ A N D A W E LC O M I N G R U ST I C WA R M T H …

B OT H C A P T U R E T H E E S S E N C E O F T H I S I TA L I A N R EG I O N W H E R E SIMPLE, WHOLESOME FOOD IS P A R T O F T H E H E R I TA G E .

Allow the aromas, tastes and textures of our antipasti lead you to our authentic dishes… This summer, the Friday lunch treat is a must try. The genius of Tuscan cuisine is its simplicity.

Ristorante Tuscany… simply exquisite.

Daily for dinner from 6:00 P.M. till midnight Friday lunch from 1:00 P.M. till 5:00 P.M.

16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM

masthead

JULY VOLUME 11

ISSUE 10

IDENTITY-MAG.COM

Founder & Managing Editor ROLA KAMEL Editor-in-Chief NAWAL ISMAIL Senior Arabic Editor ADEL SALIB Copy-Editor AMINA EL FAYOUMY Junior Editors AMINA MOUSTAPHA, ALIA EL SAADY Part Time Writers NOUR NADER, YOUSSEF ABDELMOTAAL Online Freelance Writer MIRANA TERA Relationship Expert MARWA RAKHA Psychology Expert KATE KERPEZ Fashion Expert NAHED KAZZIHA Senior Graphic Designer ALIA EL-ABD Graphic Design intern AMINA HEGAZY Marketing & Advertising Manager RIHAM YEHIA Digital Marketing Manager STEVE NABEEL Online Advertising Consultant MARWA KAMEL Identity Magazine Distributors ASHRAF FOUAD & ESSAM IBRAHIM Website Company QPIX SOLUTIONS Distribution Company AL AHRAM Printing House INTERNATIONAL PRINTING HOUSE (IPH)

10 Identity July 2016

contents

54 24

special summer

GETAWAY PACKAGES

FUN IN THE SUN

12 MUST-HAVES 14 HOW TO DEAL WITH YOUR HAIR 16 WHY SEA WATER IS GOOD FOR YOU 18 TANNING MYTHS 20 ICE CREAM VENUES 21 SUMMER JUICE CLEANSE 23 SHY.. SO?

FASHION & BEAUTY

22

WHY DO PEOPLE LIE?

12 Identity July 2016

24 BEACH TIME 26 DIFFERENT SWIMSUITS 28 SUMMER GUIDE TO PARTY DRESSING 32 DO’S & DON’TS OF TRENDS

PERSPECTIVE

34 SUMMER VIBES 42 INTERVIEW WITH FATMA HASSAN 44 SUMMER IN CAIRO 46 HOST THE PERFECT BARBECUE 48 ENJOYING SUMMER WHEREVER YOU ARE

SUMMER ESCAPES

50 SUMMER VACATION DESTINATION 52 IDYLLIC ISLAND ESCAPES

BITS & PIECES

56 SNAPS & PRESS RELEASES 64 HOROSCOPES

www.identity-mag.com

The Top 5 Best Actresses This Ramadan

Which Character Represents You In The Grand Hotel Series?

11 Cairo Restaurants You Have To Visit Before You Die

What’s Inside What’s Hot

Interviews

Entertainment

Bel Masry

Relationships

Life

A La Mode

Health Gurus

Latest news in Egypt, the world, and the Internet.

This section is based on Egyptian culture and funny things Egyptians relate to.

Everything beauty and fashion related in the Egyptian fashion scene.

Missed the interview when it was published? you can find it here.

Everything from love advice to intimacy related to Egyptian culture and traditions.

Everything related to health and fitness.

It is all about entertaining; from celebrity news to places to go

This section is dedicated to serious topics, discussions, interviews and open letters.

beach must-haves NOT YOUR MOTHER’S - BEACH BABE TEXTURIZING SEA SALT SPRAY FROM ULTA.COM “Infused with natural dead sea salt and sea kelp, it adds sexy, tousled waves and a light matte finish to any hair type.”

MANGO - ROUND MIRRORED SUNGLASSES “Brown sunglasses with round frames, tortoiseshell and mirrored lenses.”

IDENTITY LOVES VICTORIA’S SECRET - THE SURF FLIRT BANDEAU “This top has everything and is everything, in surf-inspired fabric with boho crochet and stitched edges.”

PROUD MARY - NET BAG “Hand-crocheted net bag with contrasting stitched border and leather straps. Warm weather ready!”

SUN BUM - MOISTURISING SUNSCREEN LOTION “This moisturizing sunscreen formula protect’s your skin from harmful UVA/UVB rays while enriching your skin with Vitamin E.”

PULL & BEAR - RINGS 5-PACK “Boldly bohemian statement rings with a turquoise setting and ethnic etched design.”

ZARA - MULTICOLOR LEATHER PLATFORM SLIDES “Leather espadrilles with track sole. Also available in navy blue.”

16 Identity July 2016

fun in the sun

HOW TO DEAL WITH YOUR HAIR IN THE

SUMMER HEAT

by Amina Moustapha

When I hear the word summer, bright skies, buzzing beaches and rainbow-like swim suits pop right into my head, but if you want my hairs’ say on this, I bet it will be at odds with me.

My hair thinks heat and humidity are two bullies who always team up to stress it out, and stop it from maintaining any bounce or style. The following tips and tricks have come to save the day and leave your hair healthy no matter how high the temperature hits.

1. DON’T OVER WASH IT In the hot summer air, your scalp and strands tend to feel dryer, leading you to feel like you need to wash and condition your hair more frequently. That’s a fatal mistake. Over washing strips your scalp of its natural protective oils, leaving it vulnerable to damage. Try just rinsing your hair in the shower after a day at the beach or pool, no need to double up with shampoo. Look for products that give all-important UV protection to stop sun from playing havoc with your hair.

4. CHOP YOUR HAIR TO HELP IT GROW FASTER Never underestimate the power of a good trim.

Experts generally recommend getting rid of your split-ends every six to eight weeks for maximum hair health; the summer usually requires more frequent trims. Going short for the summer is practical and refreshing; lop off some locks every three to four weeks so you hair grows out seamlessly.

5. AIR-DRY, NOT BLOW-DRY Summers are the perfect time to give the blow dryer 2. GET THE TAN BUT ADD HAIR SUNSCREEN a break. During this season, you should let go of You have all the right in the world to have that sun- perfect, polished hairdos and embrace that loose, kissed glow, but a day at the beach or laying poolside natural look. In the warm summer months, your hair calls for a few key items to throw into your beach is already exposed to a significant amount of heat, bag. Hair sunscreen is a must have;w they come in making your hair rough, dull and more susceptible the form of sprays, leave-in conditioners or other to damage. Reduce this heat by removing your hair styling product options. Not only does this provide dryer and air-drying your hair as much as possible. extra UV protection, but it also helps your scalp to maintain moisture.

3. GIVE YOUR HAIR A BREAK FROM CHEMICALS Most shampoos include harsh, drying sulfates that are exceedingly damaging for your hair, so let’s not add insult to injury. During the summer, use baking soda, apple-cider vinegar in place of shampoos.

These chemical free alternatives will cleanse the hair just as effectively without stripping it of moisture, while improving your hair’s health.

18 Identity July 2016

ULTIMATE PACKING GUIDE If you have certain hair rituals that you need to go through, make sure you have access to any products or tools you need to handle your hair while travelling. You can do this by either taking them with you or making sure you can buy them at your destination. If you plan on taking products with you from home, use travel- size containers to avoid lugging around huge bottles of shampoo or serum.

Darling New Design by Sieger Design

Casual elegance. Darling New goes its own way: cool, friendly and confident. Combinations are not only allowed they are recommended.

For more info please visit our showrooms in Sheraton +2 02 26968700, Designopolis +2 02 38572041 or +2 0238572042, Sharm El Sheikh +2 06 93664162, Hurghada +2 01 001789418 or visit www.duravit.com.eg

W E CA N H E L P YO U I N D E S I G N I N G YO U R B AT H R O O M .

19219

fun in the sun

WHY SEA WATER IS ACTUALLY GOOD FOR YOU!

by Alia Elsaady

The sea is where we go to unwind and give ourselves a break from our hectic city lives. A lot of the time, we head to the beach in the hopes of getting a nice tan, while relaxing and having some fun in the sun with family and friends. But what we don’t realize is that there are a lot of health benefits associated with going to the beach. So before you slather on that over-priced tanning oil, take a look at why sea water is actually the only thing you’ll need at the beach for perfect skin and general well-being!

SKIN

University found that regular immersion in water Sea water is rich in magnesium, which has been could lower heart-rate and calm people down in known to promote skin hydration and improve its general. appearance. The minerals in the water also contain anti-inflammatory properties, sure to relieve any skin So before you find yourself afraid of getting sunredness. Combined with sea water, the sand itself burned or wary of the beach and all the goodness can act as a natural exfoliant to dead skin. So if you it has to offer, remember that the sea is your own want a perfect beach tan without all the dryness and personal spa. It can relax, relieve and rejuvenate redness caused by over-exposure to the sun, be sure you without a huge payment receipt to follow. The to take regular dips in the sea and you’ll definitely combined treatment on your inner and outer body is enough to restore you to a younger self without notice the difference! having to hit rewind.

IMMUNE SYSTEM

Sea water is rich in all kinds of essential elements, not just magnesium but potassium and iodine as well.

When we swim, our pores open up and absorb these beneficial elements while cleaning it from toxins.

Another important characteristic of sea water is that it’s full of negatively charged hydrogen ions. When you inhale sea mist, you’re actually boosting your immune system because of the anti-oxidant abilities of those ions.

BACK AND JOINT PAIN

When we’re floating in seawater, it almost feels as if we’re light as a feather. Because of the uplift of the water and its ability to make you float when you’re swimming, there is less friction between your joints.

Lying with your back straight on the water could greatly relieve any back or joint pains.

WELL-BEING

In the past, seawater was believed to have numerous healing properties. In fact, there was an actual term for sea water treatment called ‹Thalassotherapy›.

The ability to heal and improve general health is not only limited to the skin or immune system but also extends to the relief of psychological and emotional stresses. A study, conducted in 2010, at Portsmouth 20 Identity July 2016

fun in the sun fashion fever

TANNING MYTHS

by Youssef Abdelmotaal

Tanning traditions, triggered by the repetition of summer routine, move around some fictitious tanning myths and routines we believe in and strongly enact upon each tanning session. As a trustworthy society, we disagree to disbelieve any informative tips we hear. We get so affected by our surrounding environment, thus, if our friends start tanning with sunglasses, we will probably do the same too. However, it is time to stop and revisit some of the tanning myths we believe in.

Here are some of them:

our immune systems but tanning is not the right source for it.

3.

One of the most common tanning myths that also travels around the tanning session is the harmfulness of sunscreens, claiming it contains toxics.

Sunscreens have been on the market since scientists have started researching skin cancer, and they are not toxic. Sunscreens help reflect UV rays rather than let them penetrate your skin. Some sunscreens contain oxybenzone, which is a chemical that helps absorb UV rays. If you’re worried about the effect of such chemicals on children, seek your doctor’s advice Tanning will help you burn fat, and therefore, to help you choose sunscreens containing metals help you lose weight. It is said that this happens likes titanium dioxide or zinc oxide which are actually because exposure to light rays help produce thyroid beneficial for babies. hormones which are responsible for regulating metabolism. However, it does not mean that it burns Last, but certainly not least, is a tanning myth fat. that concerns our teenagers and kids. It is a popular myth that tanning does not harm teenagers Another major tanning myth suggests that and kids, however, it can be quite damaging if one tanning does not cause skin cancer because it starts it as early as 13 or 14. Constantly tanning after enriches us with Vitamin D. The story is as follows: that for years can ultimately cause skin cancer.

When we’re exposed to the sun’s rays, two types of waves, UVA (ultraviolet long wave rays) and UVB It’s very dangerous how we tend to believe what we (ultraviolet short wave rays), infiltrate our bodies. see and hear without questioning it. These tanning Both types can cause melanoma and non-melanoma myths have affected the way you tan, what time skin cancers. Many skin cancer cases have been you tan, whom you tan with and how you shop for directly linked to both types of waves penetrating tanning creams and oils. Therefore, you might want our skin. It’s true that light rays help us produce more to think back and decide for yourself.

Vitamin D, however, it all depends on many other factors that are hard to match. Vitamin D helps boost

1.

2.

22 Identity July 2016

4.

t Card f i G T EGYP t Card UAE Gift TCard f i G EGYP UAE Gift Card

fun in the sun in rolls and topped with the freshest fruits and chocolate.

Address: 62 Ahmed Fakhry St. 6th Zone, Nasr City.

3. PINKBERRY

Ice Cream Venues to Beat the Heat

by Hana Tamer

Unique flavoured yoghurt and fresh fruit are Pinkberry’s main ingredients. Usually flavoured yoghurt is bland, but Pinkberry changed that with their bold and intense Pomegranate flavoured yoghurt and more new and delicious yoghurt flavours.

Address: Maadi City Centre, Ground Floor, EL Mera’g City, Katameya Ring Road.

4. YOGGY’S

With its unique flavours and numerous toppings, Yoggy’s is one of the most well- known yoghurt venues. It has a lot of crazy flavours such as watermelon, marron glacee and passion fruit. It has a do-it-yourself policy which is fun as you create your own cup of tasty yoghurt.

Address: Mall of Arabia (Gate 2), Juhayna Square. 6th of October City.

5. SULTANA

Sultana was founded in 1987 and since then has become one of the most renowned names in the Egyptian ice cream industry. It’s a traditional ice cream place with amazing ice cream flavours and lovely ice cream cakes.

Address: Arish St. beside Metro Market Mohandeseen, Giza.

Summer has just arrived and we all know how hot it can get. It’s that time of the year where sipping on a cold drink just won’t cut it; you need another way to refresh yourself. That’s when ice cream 6. GELATTI AZZA comes in the picture; here are some must-try ice You don’t want to miss the famous Gelatti Azza. It hand-picks the best fruits and turns them into the cream venues around Cairo.

1. COLD STONE

A place that lets you create your own ice cream with different ice cream flavours, numerous toppings and delicious syrup, Cold Stone uses a marble slab to incorporate all the toppings into the ice cream while showing off their tricks. They serve it to you in a cup, cone or on waffles and cookies. Not only do they serve ice cream, but also they serve fresh cakes, smoothies and shakes.

Address: Mall of Arabia (Gate 3), Juhayna Square, 6th of October City.

2. BOUZA ROLL

Ever feel tired of eating ice cream in the same old traditional way? Want to try something new? Bouza Roll is the place for you. Your ice cream is served 24 Identity July 2016

most delicious ice cream. It first opened in Alexandria and then moved on to El Mohandeseen, Cairo.

Address: 70 Lebanon Sq. Mohandeseen, Giza.

7. EYESCREAM AND FRIENDS

New and weird way to eat your Eyescream, this place took ice cream to a whole new level. Eyescream and Friends mixes ice cream with faces; just choose your favourite Eyescream flavour and toppings and watch the professionals put a face with a personality of its own on your ice cream. It’s a must-try experience; you don’t want to miss out on the fun.

Address: 70 Road 9, Maadi, Cairo.

SUMMER JUICE CLEANSE

by Alia El Saady

With all the different diets trying to give you that perfect bikini body, you’re never really sure what is right for you. A lot of the times, these diets make you look good on the outside but not on the inside. That’s why this summer instead of looking for a diet, you should be thinking about a detox!

A detox will clear your body of all its toxins in a matter of just 3 days. All you have to do is follow these simple guidelines!

veggies and apples for an energy boost. While in the midday, make sure to add some protein with a drink that is heavy in spinach and kale. In the evenings, a mild blend with coconut water will be best. You can make your juices in two ways: 1. At home using a blender/slow pressed juicer by finding the recipes that suit you online 2. Pick up a juice cleanse plan from InSeason Juice Bar to adhere to. If you’re into making your own juices and want to save on cash, the first option is the one for you, and you can even prepare them at night to have with you throughout Pre-Cleanse (Duration 1-3 Days) the day. If you’re not into the hassle of making your A juice cleanse can be pretty rigorous but if you own juices, InSeason a juice bar in Zamalek has wellfollow it for a total of 3 days; that’s just enough to crafted juice cleanse plans that start at 160 L.E and clear your body of any toxins that you have built up can go up to 290 L.E. with drink scheduling and all the in your body. Firstly, you have to know that during juices you’ll need. your cleanse you’ll have a juice only diet! Luckily, the InSeason: 3 Ismail Mohamed Street, 19689 juices will be jam-packed with nutrients and minerals and all the vitamins you’ll need throughout the day Post-Cleanse (Duration 1-3 Days) so you don’t need to worry about malnutrition. A day This part of the cleanse is as important as the or two before you cleanse, you should start up with a cleanse itself. You need to be careful of what you vegan diet consuming 6 meals of mostly veggies and start eating when you come off your juice cleanse. fruits throughout the day while hydrating yourself You will definitely be tempted to go heavy and head with water. And what this does is: prepare your body to your nearest McDonald’s but be aware that your for the intake of minerals and vitamins and the new stomach will not be adjusted to indulging in meats 3-day juice diet. that quickly! We recommend eating veggies and fruits the first day you come off your cleanse before During Cleanse (Duration 3 Days) reintroducing meats and poultry back into your diet.

During your cleanse, you are supposed to consume If you follow this regimen, you’ll definitely begin to a minimum of 6 juices throughout the day every feel that your body is a lot lighter since cleansing 2 hours. Your diet will be composed of only these not only has an effect on your appearance but your liquids, but don’t starve yourself! In the beginning body’s digestion as well! of the day, you should pile your juices with green

July 2016 Identity 25

psychological insights

role that lying plays in our everyday lives, researchers have investigated why we lie and the clues that indicate that someone is lying to us.

Lying is not always accompanied by malevolent intentions. Sometimes, we lie to protect the feelings of people who care about us. Researchers suggest that 25% of our lies are actually intended to make another person feel better. For instance, you may not enjoy reading the transcript for your friend’s new novel about aliens who come to earth to join the circus, but by telling your friend that you liked the story you can boost their self-esteem and avoid hurting their feelings. Other times, we might lie because it is the easier alternative. For example, your mother might be angry if your bedroom is messy because you spent the day playing video games, but you can avoid that fight by telling her that you spent the day doing homework. Perhaps the social benefits of lying are related to the finding that outgoing, extroverted people are more likely to lie. Chronic or compulsive liars tend to be manipulative and strongly concerned with managing the impression that others have of them.

So how do we know when we are being lied to? There are many cues that indicate lying, although we must be careful about their interpretation. The presence of these signs do not always mean that a person is lying, but if many of these cues are present at the same time, there may be an increased chance that someone is lying. Someone who is lying will probably keep their story simple, but they may include justifications without your prompting. They are also less likely to use first-person words like “I” or “me”.

by Kate Kerpez They may also demonstrate signs of anxiety or stress, The game ‘Two Truths and a Lie’ is a way for such as playing with their hair, avoiding eye contact strangers to get to know one another by stating or fidgeting. If you want to detect a lie, try asking the three pieces of information about themselves. person to repeat their story backwards and ask openTwo statements are true, but one is a lie, and it ended questions about its content. Asking questions is up to the other players to guess which piece of can indicate truthfulness beyond what observation alone may yield.

liar, liar: WHY DO PEOPLE LIE?

information is false.

Anyone who has played ‘Two Truths and a Lie’ knows how difficult it is to detect when someone is lying.

Perhaps this is because we are all experts when it comes to lying. It is estimated that people tell approximately one or two lies per day. In general, people tend to lie in 25% of their social interactions.

Although we may be experts when it comes to telling lies, the opposite tends to be true of our ability to detect lies. The average person can only accurately detect a lie 54% of the time. Recognizing the large 26 Identity July 2016

Sources: The Psychology of Lying (http://www.dailyinfographic.com/wpcontent/uploads/2014/03/The-Psychology-of-Lying.jpg) Denise Chow – Believe or Deceive? Why Liars Are Difficult to Sniff Out (http://www.livescience.com/37023-lying-deceptionpsychology.html) Allison Kornet – The Truth About Lying (https://www. psychologytoday.com/articles/199704/the-truth-about-lying) Stuart Wolpert – How to Tell When Someone’s Lying (http:// newsroom.ucla.edu/releases/how-to-tell-when-someone-slying-202644)

SHY...SO?

by Marwa Rakha

Dear Marwa, I’m a shy 21-year-old girl who feels she doesn’t know how to make friends. I only had one friend whom I honestly don’t like that much but have no other alternatives. I don’t speak a lot and don’t think I’m interesting enough to anyone.

Last year, I started dating a college colleague.

He’s kind, supportive and is always physically or virtually there for me. He’s the only human being I interact with besides my family. The problem is, I’m travelling after the summer to do my masters degree abroad. He says he’s coming too… but I’m afraid he wouldn’t and I’ll end up all alone…

Dear Shy, The key to your problem and its solution lies in this statement:

to your relationship itself. He will eventually feel the “I don’t speak that much and don’t think I’m burden of having to love you, listen to you, entertain interesting enough to anyone.” There is an old you and keep you company. One man cannot become proverb that says “Character is Fate” which means your whole social circle. that your character becomes your fate; I would like to add that the way you view yourself shapes both Back to you, why do you think you’re not an interesting person? We’re all interesting one way or your character and your fate. the other. We all have our perks and geeky points but In your case, you perceive yourself as a silent we’re all interesting. Some are better at listening to uninteresting person and this has led you to actually others than speaking about themselves – and such become uninteresting and has trapped you in total people are also interesting. solitude. You do not need to be a social butterfly, but a healthy social life is built upon having some sort of Start with the biggest of circles; start with making social circle where you choose when, how and with acquaintances. This is the easiest and simplest form of social interaction and out of this circle zoom into whom to interact. colleagues and co-workers, then friends, best friends, You need to draw a small circle with you in the middle and very intimate relationships. and add a maximum of two or three people with you in that circle and call it your intimate zone, then draw Even if you’re shy and quiet, you’re still interesting! a bigger circle and add 5 or 6 people and call them Your upcoming move is a great opportunity to be good friends, then another bigger circle with more “reborn”. No one knows you and no one already people and call them friends, then another bigger thinks you are uninteresting; you still have the circle with more and more people and call them chance to present yourself as whoever you want to colleagues, co-workers and neighbours; the biggest be. There will be so many things to talk about to help you settle in the new country and so many things to circle involves acquaintances. explore in the company of a neighbour or a colleague People in these circles interchange places, come and – or a total stranger. go, or totally change because we all grow and change.

Having one man in your intimate circle poses a risk Be open to meeting people and remember how character is fate!

fashion fever

BeachTime

by Nahed Kazziha

Whether you are plotting scattered weekend getaways or revealing in the Riviera, beaching in style is all part of summer fun. Of course, choosing the right swim wear is hectic enough, but then there is the essential carry all selection to stash away that suntan oil or sunblock (whatever floats your boat) and keep that towel handy, not sandy. So where, oh where, can you get a head start on your sartorial beach time? Right here!

04

s’

oria Vict

P6 t EG e r c Se

SWIM WEAR

Solid & Striped EGP1,538

Work those tan lines with itsy bitsy bikinis or lounge away in contemporary one pieces.

Ola Swimwear EGP1,506

Marysia EGP4,207

GP666 cret E e S ’s ia Victor

90

P7 l EG ang

Tri

HEADGEAR Hit the shorelines in beach hats that double as protection and head turners.

Missoni Mare EGP3,626 Rag & Bone EGP2,280

28 Identity July 2016

Eres + Maison Michel EGP6,995

66

EGP6 ecret

ia’s S Victor

Eres + Maison Michel EGP6,995

Zara EGP199

Yosuzi EGP4,663

SHADES Shield your eyes from the afternoon sun in these babies, which will prove well worth the raccoon eye!

Dolce & Gabbana EGP4,205

Thierry Lasry EGP3,526

Loewe EGP3,405 House of Holland EGP1,923 Yohji Yamamoto EGP3,526

House of Holland EGP1,603

Fendi EGP5,603

TOWELS Mark your precious beach territory with some colourful towels and lay down on the warm sand at ease.

Hammamas EGP846

The Beach People EGP1,538

Okhtein

BEACH BAGS

Tote it up if you have lots to carry, or just keep it light and breezy with a beach pochette.

Antik Batik EGP2,370

Muzungo Sister EGP1,922

Weekend Max Mara EGP1,217

Sarah’s Bag EGP3,818 Mang o EGP

399

Clare V EGP1,935 Sensi Studio EGP1,678

July 2016 Identity 29 Mango EGP149

fashion fever

DIFFERENT SWIMSUITS FOR DIFFERENT ACTIVITIES

by Nour Nader

SWIMMING If you’re planning on going swimming, there are a few things you need to keep in mind while picking a suit.

The swimming suit should not be white or anything that goes transparent when it gets wet. If you really want to wear white, make sure it’s padded or has layers to avoid showing more than you want to share.

It’s also good to keep note that having a comfortable swimming suit will help loads. You really don’t want to be wearing something that you constantly have to readjust!

30 Identity July 2016

CHILLING If you’re just planning to chill on the beach, your options are countless!

Our suggestion is to pick something cute! That is really the only purpose the swimsuit needs to serve, make you look good! Pick out an adorable one with nice colours and totally rock that swimsuit!

TANNING A string bikini is probably the best solution for tanning. This is because you don’t want freaky tan lines from the intricate design on your swimsuit. It will make it harder to wear other clothes if your tan lines are too obvious. Another good option for tanning is the strapless bikini. This way, you avoid any tan lines on your shoulders and you can wear anything you want after.

WATERSPORTS If you’re going to be doing watersports, you need a swimsuit that keeps everything in place while still looking hot! The one piece swimsuit with a play on it is the perfect solution. You have the security of a sports swimsuit as a result of the thick straps and the circle neck line but also the flair of a cute bikini. Just make sure to pick a simple design that doesn’t have too many strings or accessories.

July 2016 Identity 31

fashion fever

beating the heat:

A SUMMER GUIDE TO PARTY DRESSING

by Nahed Kazziha

We know how challenging it can be to look good and maintain your cool when it is scorching hot outside. You could be looking for that perfect outfit to wear to that club on the coast. Or maybe you are stuck in the city and out to have a good time. Perhaps you need help packing for your European holiday. In all cases, we have some outfits for you that will keep the sizzle without letting you fizzle.

Summer in the City Bright lights, big city and a stunning getup=winning style

Mango

Self Portrait

Zara

Fendi

Aquazurra

Mango Okhtein

32 Identity July 2016

Brian Atwood

Holiday Fun

Strut your stuff on vacay without a care (and look good while sightseeing!)

Dolce & Gabbana

Alexander McQueen

Dolce & Gabbana Aquazurra

Missoni Mare

Fendi Aurelie Bidermann

Proenza Schouler

July 2016 Identity 33

fashion fever

Gucci Castaner Shorouk

Beach Party

Clam bakes aside, it is time to bring some glam to your nights along the coast.

Dodo Bar Or

Sophia Webster

Aurelie Bidermann

Chloe

Etro

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Mango

Proenza Schouler

Miu Miu Zara Duro Olowu

Mango

Valentino Chloe Rosantica

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fashion fever

DO’S & DON’TS

OF MAJOR TREND ALERTS

by Nahed Kazziha

Every season new cult classics are introduced. They are for the benefit of innovation and creativity that allows our sartorial taste buds to once again awaken after the humdrum melancholy of a season past. Equally key to finding these trends is ensuring you rock them and don’t wreck them!

So, without further ado, hop on the bandwagon and skillfully show off this summer’s latest trends.

Rocker Tee Perfect to pair with those easy jeans on a casual day. But to keep the carefree look, lay off the stiletto pairing and go with moto inspired flats.

DO

D ’T

N

O DO

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DO

DO

Ugly Sandals

D

DO

O N

'T

DO

Yes, you read correctly: ugly. It is a thing and it is big!

Now balancing out the right measure of manrepelling is tricky, but those babies make a great statement piece.

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SUMMER VIBES Photographer: YOUSSRA FAWZY Styling: YOUSSRA FAWZY – HODA WAHBY Model: IRYNA YANCHUKOVICH Hair: ALLURE SALON MUA: IMAN EL DEHIMI Production Manager: SARA HANI

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SWIMSUIT: BOUTIQUE 51

ramadan vibes summer recommendations

ROMPER: 69 BOUTIQUE, SHOES: BOUTIQUE 51, NECKLACE: 69 BOUTIQUE, BRACELET: BOHO GALLERY

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SWIMSUIT, BELT AND SHOES : BOUTIQUE51

summer vibes

TOP, SKIRT, BAG AND EARRINGS: 69 BOUTIQUE, SUNGLASSES: BOHO GALLERY

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TOP: BOUTIQUE 51, SKIRT: BOHO GALLERY, SHOES: BOUTIQUE 51

summer vibes

JUMPSUIT & NECKLACE: 69 BOUTIQUE

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TOP & BAG: 69 BOUTIQUE, PANTS: BOUTIQUE 51

heartfelt discussion

finding a path in

fashion

Fatma Hassan

interview by Alia Elsaady

In the world of professional modelling, a young up and coming Palestinian model is making huge strides in both the international and Middle Eastern spheres. Fatma Hassan, a model who’s worked for foreign as well as local designers, shares the fashion icon role models who inspired her and her journey into establishing herself in the modelling world.

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How did you get started in modelling?

I started modelling because many people told me that I’m tall and thin. I didn’t know where to start in Egypt until I searched and found Amina Shelbaya’s agency. She’s a former Miss Egypt and founder of a modelling agency and catwalk school. I auditioned and got accepted in the school. While studying to become a professional model, I auditioned for a fashion show and got accepted.

What was your first big break in the industry?

All the photo shoots I made were unique and added to my experience. Modelling for French designer, Stefan Roland, had a huge impact on my career and was definitely a big step forward. I escorted him down the cat walk in a signature wedding dress of his design at the finale of his fashion show in Egypt.

Did you ever imagine becoming a model?

I never imagined being a model because I’m pretty shy around people; I’m more of a wallflower. Being a model and having people looking at me and the clothes I’m wearing while I’m on stage or facing a camera initially got me nervous.

and eventually finished the following night. We didn’t have any breaks. The trip, the preparations for the hair, makeup and photo shoot were all done in the span of 24 hours.

What was your favourite shoot?

There isn’t a specific photo shoot I like, but any photo shoot that’s strange or the clothes are unusual, where the makeup and hair are different is my favourite. I feel I perform better at these photo shoots than any other.

Do you do anything in particular to maintain your figure? (Diet/exercise etc.) How often?

I eat healthy, but that’s something I did before What is your favourite aspect about modeling? becoming a model. Even if I stop modelling, I’m still My favourite aspect about modeling is having the going to eat healthy food. But if you want to know how chance to meet creative people whether they are I take care of my skin, I meditate every morning, sleep photographers, makeup artists, fashion designers and well and drink at least 4 large bottles of water per day. to have the chance to wear different kinds of clothes.

My favourite designs are those that are unusual because a regular design can be worn by any other. If you weren’t a model, what would you want to do?

As a model, an innovative design is something extra; Definitely an actress. I started taking acting workshops it lets me discover the different aspects of fashion, and testing myself in front of the camera. makeup, hair and styling.

Do you have any upcoming projects?

What is the most challenging aspect of modelling for I had a photo shoot about Middle Eastern and you?

Egyptian women and how society is constantly The most challenging aspect or what I find difficult trying to suppress them. We did that in the form is when I have to do a photo shoot on a searing hot of a fashionable photo shoot. I also acted in three day and get asked to open my eyes in the blazing sun episodes in a series called Walad Fada that was to give the photographer that particular attitude he aired this Ramadan. It was a very cool character; I’m wants for the photo. waiting to hear feedback from viewers.

Which celebrity models or international models do you admire and why?

I love and respect Gisele Bündchen; I love her in photo shoots and on the catwalk. I admire her ability to balance work and social life. I resemble her in that aspect, plus we both come from households with no backgrounds in fashion.

What is the longest photo shoot you had to do?

I recently had a photo shoot in El Fayoum. We travelled at night, began shooting the next day continuously

What is your dream modelling job? (Which designer do you dream aboutmodelling for?

I’ve always dreamed of working with Lagerfeld. He’s the head designer and creative director of the fashion house Chanel as well as the Italian house Fendi; he’s a brilliant man.

We hope to see Fatma on the international catwalk soon, strutting away in an original Lagerfeld design.

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perspective

summer in CAIRO

by Nour Nader

Summer is a time for fun in the sun. Unfortunately, not all of us are lucky enough to be able to travel and enjoy the beach. We are blessed with a magnificent city though, so fear not fellow Cairenes, you can still make your summer count in this wonderful city we call home!

of monuments to see and history to experience? You can take a journey through history this summer and experience all the different eras Egypt has witnessed without having to leave the city. Not everyone is lucky enough to live in such a historically rich place and we need to learn to appreciate that more.

SIGHT SEEING

ROAD TRIPS

Let’s admit it; we don’t appreciate where we live nearly enough! How many Egyptians have actually been to all the lovely mesmerizing places we promote to tourists? My guess is, not enough. You have an entire summer to tour our charming city’s historic attractions which range from the time of the Pharaohs all the way to the Ottoman Empire.

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Cairo is huge! No seriously, it’s big, and no matter how long you’ve lived here there is no way you have actually been able to experience all of it. We tend to stick to the few neighbourhoods next to our homes and work places and be content with that.

With time on your hands, you could spend different days exploring all those different parts of Cairo you thought weren’t worth the drive. Go on a Friday

morning where there is hardly any traffic and spend MUSIC a day in Zamalek, check out Downtown, or visit Giza. Whether it’s big time concerts for famous bands and You’ve got nothing but time and every inch of this city singer or small time underground type bands, music is worth it! is a lot of people’s go to choice of entertainment.

Find all the hidden gems of the Egyptian music scene by being more willing to try new things. Go listen to TREAT YOURSELF! bands you’ve never heard of; see a genre you usually We’re always so busy with work and friends that we hate. Music is a form of art, and no exposure of art is don’t get much time to ourselves. If everyone is being ever bad. It will always stir up feelings and that’s the honest with themselves, they’d realize that self-care whole point! is probably one of the things we neglect the most.

Take the chance and do something on your own. Go on a spa day; get a manicure or a massage. Just take LEARN SOMETHING a day every week and commit it to yourself. You can Most of us keep putting off learning new things go shopping or even treat yourself to a fancy dinner. because we think it takes too much time and we’re Alone time is precious. Whatever floats your boat and just being lazy. Don’t be! This summer, pick up makes you happy, go out and do it! that instrument you always wanted to play or that language you’ve been dying to speak! Attend a fashion styling class or pick up acting. Find something PARTY you have always wanted to do and stop postponing Sure, summer venues are great for parties but nothing it. It will do you a lot more good than the tan you’re can top Cairo’s night life. With all the different options missing out on by not going to the beach. At least and the variety, you can’t go wrong when you decide what you learn will actually last; tans fade. to spend a night out in town. Nothing like dancing and good music to make a night out a blast. It’s a great way to enjoy time with friends while letting your hair FOOD! down and de-stressing after a tough week at work! Who doesn’t love food! Take this chance to try new We are sure the great night life places around here cuisines from around the world by making it a point are planning a ball for the summer! to taste different types of food right here in Cairo!

Whether you have never tried Indian nor have no idea what Swedish meatballs taste like, you can discover ACTIVITIES the world while giving your taste buds a treat. All this Parks, bowling, horseback riding. You have a lot more while still being home! options than you think! All these ideas that exist but we never have time to do can be capitalized on Cairo is full of mystery and we are so used to it that during the summer, providing you and your friends we stopped noticing and appreciating it; what could with activities to do instead of just bumming around. be better than an entire summer unfolding these In addition to the activities mentioned above, mysteries and exploring them more? You won’t only you can also try an escape room with puzzles and be exploring Cairo; you’ll also be exploring your team work or maybe play some pool to add a little interests and your hobbies! Staying in Cairo shouldn’t competitiveness! be a disappointment for the summer, rather an opportunity!

GALLERIES

Art is a wonderful thing and we tend to underestimate how fun it can be. Nothing like a gallery exhibition to get those creative juices flowing and push you towards inspiration. Many galleries around are worth bringing your attention to like Al Masar Gallery or Zamalek Art Gallery. Galleries sometimes host film screenings which would provide plenty of entertainment in unison with culture.

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perspective

how to host

THE PERFECT

BARBECUE

by Youssef Abdelmotaal

BRAINSTORMING

Initially speaking, the brainstorming phase is the most important one because it’s the foundation on which you base decisions that will make planning much easier afterwards. Develop a strategy in order to create a coherent process of planning and ask yourself questions that can help you set your foot on track like “Where will I have it?” Spill your ideas onto a piece of paper and let your thoughts drain.

Deciding upon the venue is really important, because accordingly you would ask yourself the next set of questions.

Summer has come. Beach times and sun tanning days are up ahead, but no summer is complete without a BBQ! Update your status to ‘Off to Sahel’ and follow this guide to hosting the perfect barbecue in your Sahel’s garden because nothing is more valuable than having good company, food and vibe. This guide will help you brainstorm, plan and execute. Before you proceed with reading, Whom will I invite to the barbecue? Friends, family take on what you like and discard what you don’t or both? If you can’t decide, use the basic pros and from this guide; abiding to all of it is by no means cons approach. See which side turned out with more mandatory.

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positives and go for it. If both sides turn out almost equal, draw a Venn diagram and widen your horizons.

It’s very important to determine your guests’ age group because as I’m sure you already know, venue and age are parallel on the satisfaction axis. For example, if you’re inviting children, you would need to be extremely careful in keeping them away from the grill. An open garden with no fence or an unfinished one might prove to be problematic. Offering a childfriendly alternative menu would also be a good idea.

Will you use plastic disposable plates, cups, forks and knives or will you access your own tableware?

If you decided to go with disposables, head to their aisle. While shopping, add board games to your cart if you don’t already have some. Make sure you buy tea, coffee and sugar. Nothing beats an aromatic cup of tea after an amazing meal. Now, that the planning phase is done with, it’s time to execute.

EXECUTION

Execution requires a simple checklist that covers the final touches of your barbecue. Have you thought about the type of music you would be playing if you’re going to play any? Well, music is certainly one of the items that must be on your checklist. Somewhere on the list there should be hygienic utilities. Tissues, trashcans and cleaning towels are merely examples.

You would want to be instantly ready for any stains or spills. Chairs and tables should also make it to the list under ‘set-up’; how would you set up the seating? Where will you place the grill? The set-up PLANNING is very important for the image, safety and quality of Moving on to the planning phase, if you haven’t the barbecue. Just before completing the execution already gotten a pen and paper, do it now. You need process, take a look at some of the frequent hosts’ to write a list of the things you need to get for the mistakes that mess up barbecues. barbecue. But wait, first make sure you have a grill, and that it works. If you don’t have one, make it the COMMON MISTAKES first item on the list, and if it doesn’t work, get it fixed. Frequently moving the grill as a whole can cause Moving on, check if you have coal and its catalyst, problems. Food may get dispersed around, fire can because if you don’t, you’ll need to make note of it as catch to any surrounding if it’s too strong and guests well as these are the main equipments you need for would certainly not like that. Here’s how to avoid such mishaps: Before the guests arrive, run a trail and a barbecue. test the grill, wind and location. When you’re happy Now, comes your source of wind: the hair dryer. As with the setup, keep it that way until the day is over. simple as it seems, a hair dryer can prove to be more Don’t keep changing the chef because that may lead efficient than the wind on the beach. Don’t forget to overcooking or undercooking of the food. Do not that wind can be nerve-wrecking when it comes to leave food unattended. Keep in mind that flies are making a fire. Using your hand to stimulate the wind hovering around so it’s better to cover the food with with the traditional newspaper method will take too a plate or a stainless cover. much time and eventually numb your shoulders.

Go over the brainstorming and planning checklist Next on the list, comes the subject of grilling the food as well as the execution phase again. Double check itself. It’s your choice to decide amongst the type of everything more than once just to make sure you’re food you want to have and accordingly have it ready good to go. And remember, the main objective is to with the grill and its components. When deciding on satisfy yourself and your guests and what is a happy which food you will use, decide on its complementary barbecue without seeing the smiles on your guests’ snacks, sauces and drinks to get the most out of the faces as they get ready to leave. same aisle at your local supermarket.

The next question to ask is what time of the day do I want to have this barbecue? Time is also a parallel factor to venue and age. Can I have the barbecue till after midnight given that people in Sahel hardly sleep before dawn? is the place too hot in the morning with no shady areas at all? Is there wind at night or in the morning that might cause restrictions on time? Keep all of this in mind before moving on to the planning phase.

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perspective

ENJOYING SUMMER WHEREVER YOU ARE

By Alia El Saady

There are a lot of things you can do, whether at home or outside that could really give you an unforgettable summer experience, even if you don’t end up travelling The only way to have a vacation is to create one, making the most out of your vacation is an easy task if you’re prepared! It doesn’t have to rely on travelling abroad you can have summer wherever you are.

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GATHER SUPPLIES!

are you won’t spend all of it outside, especially with The first thing you need to do is: prepare! You need the searing heat of an Egyptian summer. This is why to always have your necessary supplies handy so we suggest you take up a hobby; find something that that you’re ready to head to the beach at any given you’d really like to learn and go for it. Set goals for moment. This way you’re equipped to spend an yourself, so that you don’t grow tired of this hobby awesome day at the beach without actually having to too! Pick your passion. If you’re interested in music, worry about the hassle of getting ready. We suggest take up an instrument. If you’re light on your feet, always placing the following two items in the trunk of learn a new dance! Whatever you pick, make sure your car: a small empty Coleman icebox, and a small that it’s enjoyable and fills your free time. beach bag full of necessary beach supplies.

The icebox can be pretty useful when you want to have beverages at the beach. You can purchase the beverages and ice at a super market minutes before you hit the waves and have them nice and cool all through the day! The beach bag will basically have all the things you usually take to the beach: Swimsuit, towel, swimsuit cover, sunscreen, tanning oil and a nice pair of sturdy flip-flops. The bag sure takes away all the trouble of packing beach items; now you don’t have to worry about forgetting anything because it’s all already in there! These two items don’t necessarily have to be in your car but anywhere where they are accessible and don’t take up space.

HAVE A BARBECUE

Here’s another thing we wish there was more of in the summer. Having a barbecue in the summer is pretty easy, and doesn’t require a lot of supplies.

This can easily be done in your home, at a friend’s or family member’s home. Barbecues are awesome because they allow you to have a great meal, as well as provide you with a chance to reconnect with people and enjoy your time without having to break the bank.

ROAD-TRIPPING!

If you’re a big fan of the Red Sea region, this is definitely the thing for you! The road along the Red Sea coast is pretty interesting and full of different stops; there’s a lot to explore. Make an adventure out of it and make it a point to really enjoy what this country has to offer from its beaches, to its winding roads to its rickety old ghost towns across your way. End the trip in an area you favour like Gouna, Hurghada or Dahab and then head back whenever you feel ready.

TAKE UP A HOBBY

SHOP TILL YOU DROP!

Sometimes, we forget that summer is a whole other season altogether, especially in Egypt where we only have two modes for the weather: either hot or cold.

So with that new season, we obviously need new clothes!

You should make a point to treat yourself to all the things you need, not just when you travel abroad or before preparing for a trip. If you think a swimsuit looks good, buy it! If you like the way these shorts look on you, get them! Think of it this way, your summer has started and whether you’re travelling or not, you’re still on vacation. Why not treat yourself to the simple pleasures?

TAN WHERE YOU CAN!

In the days when summer gets mundane, and everyone is sporting a tan and I’m not, I like to remind myself that tanning is not a beach exclusive endeavour. It can be done by the pool at a hotel, or by your local club’s pool. It can also be done in the comfort of your own garden even when you don’t have a pool! Don’t limit yourself when vacationing to certain areas or spots. And remember to wear sunscreen!

GET THAT SUMMER BOD

When you find yourself itching to do something, working on getting a fit beach body can be just the thing you need. Exercise keeps your endorphin levels high, so you’ll not only be healthy but happy!

Whatever you decide to do this summer, you should definitely grant yourself the opportunity to enjoy the entirety of it and not just the days when you’re travelling.

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summer escapes

what your SUMMER VACATION DESTINATION says about you

by Amina Moustapha

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Every road we take in life has a tale to tell about us, about who we are, and who we will become after crossing it. The happiest of these roads are definitely the ones taking us on a vacation.

Summer vacations are precious opportunities to escape the clutches of our strenuous world, to leave it all behind and just leap into freedom and have some fun in the sun.

We all travel for dissimilar reasons. Some of us travel to spend time with their loved ones, others to indulge themselves in a good undisturbed nap on the beach. Whatever the reason, the fact remains that certain vacation destinations attract certain types of travelers. Each destination reveals something about its visitor; let’s see what your summer destination has to say about you.

THE NORTH COAST…THE ESCAPER

You want to put enough miles of salt water between you and the buzz of the city that flusters you. The blue whispers of the sea, days filled with bright skies, and sunset dreaming are in a few words your version of heaven and the perfect haven for you to clear your bustling mind. You love to spend your days at the beach enjoying the feel of the sand on your feet, the warmth of the sun and the sea breeze on your skin while reading a good book and drinking a refreshing smoothie. You’re an escaper; you take your job seriously to the point that you sometimes forget to rest. This vacation is your chance to put your feet up and recharge your battery. Eat. Beach. Sleep. Repeat.

EUROPE…THE PLANNER

You love treating and pampering yourself, therefore, you can’t call it a vacation unless a big cosy air plane heading to the old continent is involved. Though the logistics of planning a Europe trip may seem tedious or overwhelming, these facts won’t stand in your way. Experiencing the Spanish tapas, the piazzas in Rome or the rooftop terraces in Prague, will fire up the planner in you to take care of the details and engineer a well-designed holiday to Europe where you can spend more time staring at castles and men in kilts.

that you love this name. This town is your favourite spot for many reasons; it’s the perfect combination of amusement and leisure. You can go nuts while wake boarding, sitting back and relaxing in Club 88 or enjoying live music in one of its many entertainment venues. You’re a dreamer who sets their heart on making their dreams come true, and El Gouna is a beautiful dream and a ravishing reality.

OBSCURE COUNTRY… THE ADVENTUROUS

You are the ‘close your eyes, spin the globe, point and go live your dream where your finger lands’ type of person. Your soul has wanderlust and your body isn’t strong enough to keep it in one place, so you follow your soul on a journey to an obscure country no one has ever heard of. You are no doubt a brave one, and a no newbie to travelling either. You’ve already backpacked your way around Europe and spent a summer studying in the US, but now your soul has an explore thirst, and you must feed it.

SAHL HASHEESH… THE THINKER

You’re someone with a highly developed intellectual mind, one whose profession involves mental activity.

Vacation is your opportunity to connect your mind to a power supply and restore energy. For that reason, you head to Sahl Hasheesh. On the far side of the developed area, Sahl Hasheesh is cradled by unimpaired desert and rugged mountains, which serve as a stunning backdrop to the many riches offered from this preserved treasure. With its sensational atmosphere, this wondrous place is your fuel, and in the wake of this vacation, this head of yours will go back to work filled with thousands of ideas ready to see daylight.

SOMA BAY…THE DARING

Are you fearless, ready to face and endure the unknown and eager to the taste of risk? What else would drive you to wend your way to Egypt’s bestkept secret place if you weren’t the daring type?

Diving, kite surfing, sailing and many more activities are on your checklist whenever you voyage to Soma Bay. You can’t and won’t get enough of this place, owning to the fact that it captivates and challenges your bold heart. The fact that the place is always in season is thrilling for you, because you occasionally EL GOUNA…THE DREAMER You seek peace but you hate the calmness; you want need to chill out and whoop it up. There is no place to rest but you dread laziness. For that, you pack like Soma bay for you to go crazy and let go of your bag and head to El Gouna, the ‘Paradise Out everything. of Desert’ as they tend to call it, and it’s no secret July 2016 Identity 55

summer escapes

idyllic island

ESCAPES

By Alia El Saady

When you’ve grown restless of Sahel, tired of Gouna and can’t even stand the sight of Sokhna, you begin to crave a new experience. You long for somewhere that is not flooded with tourists. The islands of the Mediterranean are just the place for you . So often we tend to overlook this stretch of water and forget that it is littered with islands all waiting for us to land on and claim as our vacation hotspots! That’s why this summer we thought we would familiarize you with all the beautiful islands within your reach!

Malta

Cost of Flight: $400++ Duration of Flight: 7hours (with layover) Malta is another island situated to the south of Italy and one of the smallest countries in the world. The appeal of this island lies in the great value for money. You can sightsee, hire a car and reserve accommodations at a fraction of the cost of all the other islands. So if you happen to be vacationing on a budget, but still want to have your summer break on an island, it’s very possible!

Sicily

Country: Italy Cost of Flight: $400+ Duration of Flight: 6 hours+ Sicily is the largest island on the Mediterranean, just off the coast of southern Italy. A historic island rich in cultural remnants that have withstood the test of time. With mosaic-lined cathedrals like that of the Duomo di Monreale and tall imposing Grecian temples such as the Tempio della Concordia, this picturesque island is one that’s sure to take you back in time.

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Corfu

Country: Greece Cost of Flight: $350+ Duration of Flight: 3 hours/ 6 hours+ (with layover) Corfu is a favorite family destination because it offers so many child-friendly activities. It’s also home to one of Europe’s most amazing water parks and hosts activities such as: horseback riding and lounging by Sidari Beach. Greek festivals held during the months of July and August means there’s really never a dull moment when you’re on this island.

Santorini

Country: Greece Cost of Flight: $400+ Duration of Flight: 4 hours/ 6 hours+ (with layover) Santorini is a great destination for lovers! It’s definitely the island where you can spend your honeymoon as newlyweds, or rekindle your romance after years of marriage. The scenic charm of this island will captivate you with its signature white buildings; you will find yourself falling in love with its beautiful sunset views from the Caldera rim.

Ibiza

Country: Spain Cost of Flight: $650++ Duration of Flight: 8 hours+ Ibiza is the destination for those who love to party! It’s the island for party animals. Notable Nightclubs such as Amnesia, Pacha and DC10 are frequented by all those who are into the island’s nightlife scene. What is also great about this particular island is that it’s frequently visited by top world DJ’s so you’re not only partying hard, but also enjoying a one of a kind experience.

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summer escapes

SPECIAL GETAWAY PACKAGES

BALI, INDONESIA 6 Days / 5 Nights Starting from: 5100 EGP Package Includes 5 Nights stay in Daluman Villas Seminyak in one-bedroom private pool villa. Daily set breakfast in the villa. Private arrival & departure airport transfer For more information, visit kimidartours.com

UNITED STATES, MIAMI 8 days/7 nights Rate starting from EGP 5000 per person (Excluding airline taxes, approximately EGP 4100 per person) Package includes 3 nights accommodation in Miami, 4 nights accommodation in Orlando in a standard room on Bed and Breakfast basis.

Round-trip economy class airline ticket on British Airways. Internal flight from Miami to Orlando on American Airlines.

For more information, visit travelchoiceegypt.com 58 Identity July 2016

BUDAPEST/VIENNA/ BRATISLAVA/PRAGUE 9 Days/ 8 Nights Starting from: 11550 EGP Package Includes: Return flight ticket including taxes (Cairo / Budapest / Prague Cairo) 2 nights’ in Budapest incl. breakfast 3 nights’ in Vienna incl. breakfast 3 nights’ sin Prague incl. breakfast For more information, visit kimidartours.com

RUSSIA, ST. PETERSBURG 6 Days / 5 Nights Starting from: 7700 EGP For more information, visit travcoholidays.travel

GREECE Athens & Rhodes 8 days/7 nights Rate starting from EGP 4400 per person (Excluding airline taxes, approximately EGP 1350 per person) Package Includes 4 nights accommodation in Athens, 3 nights accommodation in Rhodes, in a standard room on bed and breakfast basis. Round-trip economy class airline ticket on Aegean Airlins, not daily departure.

For more information, visit travelchoiceegypt.com

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editorial

A REMARKABLE SOHOUR AT JW MARRIOT CAIRO

JW Marriott Cairo hosted a grand Sohour for its regular patrons who included top Corporate Accounts, Travel agents, Media figures and JW Charms Ladies Society celebrating the great achievements for the year 2016. The Sohour was held at Layaly Mirage with the breathtaking views of “The Beach”.

SONESTA SOHOUR

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In a very special Ramadan ambiance,Sonesta Hotel, Tower & casino – Cairo hosted its annual Ramadan Sohour around the pool. The night was enhanced by the vocals of our star at (MBC THE VOICE kids) Suhaila Bahgat. All of our honord guests had enjoyed the tasty selection of traditional sohor dishes, special Shisha flavors and the entertaining live entertainment.

SOM3A BASHA

hosts a nostalgic Ramadan night to remember!

The Cairo Marriott & Omar El Khayyam Casino held its annual customer sohour at Som3a Basha. Set in the heart of the Patio, at the khedivial gardens of the palace and splendid marble fountains, Som3a Basha enabled the crowd to experience nostalgia with Ayamna El Helwa band sending glorious vibes.

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editorial

DUSIT THANI LAKEVIEW SOHOUR Cairo June 15th 2016 - Dusit Thani LakeView Cairo hosted a remarkable Sohour whereby the hotel’s corporate clients, travel agents and top media guests came together to experience an exquisite Sohour at Dusit’s Tanoura Tent. Guests enjoyed an amazing ambiance overlooking the pool while savoring delectable sohour delights, oriental grills, wide range of flavored shisha and enjoyed the tunes of Takht Sharky in addition to the famous Tanoura show. Football fans had the chance to watch the Euro 2016 live at Tanoura tent.

EXCLUSIVE PRE-RAMADAN EXPERIENCE AT CONRAD CAIRO

Conrad Cairo hosted its media partners for an early Ramadan offering experience – Conrad Cairo held an exclusive dining event for its media & press partners at Jayda Restaurant to sample Conrad Cairo’s oriental Iftar specialties and Ramadan offerings. The invitees enjoyed the Ramadan charming atmosphere and the delicious Lebanese Iftar specialties at Jayda open air restaurant, in addition to the Shisha flavours served overlooking the Nile and the oriental takht which provided a perfect setting to enjoy Ramadan social evenings in style.

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STARWOOD EGYPT’S ANNUAL RAMADAN MEDIA SOHOUR EVENT Starwood Hotels & Resorts Egypt lately organized a special Media sohour in honor of all media journalists/bloggers & influencers who gave support to its hotels all over Egypt and helped enhance the business through mutual cooperation and constant collaboration and support throughout 2016.

The Ramadan Sohour that was organized at Shahrazad tent around the pool terrace at Le Meridien Cairo Airport has been attended by a large number of key media personnel; print and online where they spent a memorable evening with live oriental entertainment with authentic food and the fantastic oriental decorations in the open air.

SAMSUNG’S SMART TVS EXCLUSIVELY DELIVER STARZ PLAY ARABIA’S VIDEO ON DEMAND SERVICE For the first time in the region, M² DEVELOPMENTS LAUNCHES Arabic 4K content will be available NEW LIVING CONCEPT IN EGYPT exclusively to Samsung customers watching STARZ Play’s Video on Today M² Developments Demand Service announced the launch of their flagship project M² Gardens Samsung Electronics Co., Ltd. introducing a whole new real estate MENA today announced a concept to the market. Catering to partnership with STARZ Play the growing demand for homes Arabia, the on-demand video in the Fifth District of New Cairo, streaming service available in 17 the gated community will offer a countries across the MENA region, unique patented concept; the trio to bring the latest 4K content to its villas to address the challenges of customers with a free trial period. increasingly expensive land prices . In addition to a wide range of in the area. The three in one villas; blockbuster Hollywood movies Trio Villas offer each unit owner a and the latest English and Arabic private entrance and garden, with TV series an optional pool.

SCHNEIDER ELECTRIC ANNOUNCES UPDATES AND NEW NAME FOR ITS CUSTOMER CARE APP. Users of the Customer Care app from Schneider Electric™, the global specialist in energy management and automation, are about to see exciting changes in this on-the-job productivity tool for iOS™ and Android® smart devices, starting with a brand new name: mySchneider app.

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SPEND BLISSFUL EID AL FITR HOLIDAY WITH JOYOUS FLAIR AND TIMELESS SPLENDOUR AT KEMPINSKI HOTEL SOMA BAY Experience a delightful Eid El Fitr holiday indulging in a fancy atmosphere with genuine authentic flair in Soma Bay. Discover a haven showcasing nature’s eternal beauty with magnificent scenery by the sunkissed glittering water along the stunning golden sandy beaches of the Red Sea.

EID BREAK IS PERFECT AT SHERATON MIRAMAR Another attractive getaway chance where the cool breeze meets the warm Red Sea is a family break at the Sheraton Miramar Gouna.

The Hotel Resort offers an exclusive and unmatched experience in the red Sea’s premier leisure destination of El Gouna where unlimited spots, recreation for adults and children, award winning cuisine and a nurturing spa waiting whether you opt for a massage in 5 different treatment rooms to refresh your body.

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TATWEER MISR SIGNS A PROTOCOL WITH AHL -MASR FOUNDATION TO COOPERATE IN ITS SAFE VILLAGE PROJECT Tatweer Misr to contribute in the development of Salem Khidr Village in Beni Seuif Governorate Reflecting its uninterrupted commitment to the development of the Egyptian community, Tatweer Misr, the Egyptian real estate developer, announced recently that it has signed a protocol with Ahl-Masr Foundation, to cooperate in the development of Salem Khidr Village in Beni Seuif Governorate.

RENAISSANCE SHARM EL SHEIKH CELEBRATES THE 5TH ANNUAL GLOBAL DAY OF DISCOVERY WITH A MESMERIZING EGYPTIAN RAMADAN NIGHT Renaissance Hotels is a brand known around the world for encouraging travelers to “Live Life to Discover.” The Annual Global Day of Discovery is the one day of the year where All Renaissance Hotels around the world activate an “elevated” brand experience.

On this day, each and every guest staying at a Renaissance hotel or within the local community will be encouraged to participate in discoveries through unexpected on-property experiences.

MAJID AL FUTTAIM IN COLLABORATION WITH THE AMERICAN CHAMBER OF COMMERCE IN EGYPT The Company’s First Career Day in Egypt offers over 4000 job opportunities from over 40 leading companies. Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, hosted today an employment fair dubbed “Mall of Egypt Career Day” at the Nile Ritz Carlton hotel. In preparation for the grand opening in September 2016, Mall of Egypt organized the one-day employment fair for its tenants to recruit the needed personnel to run their shops at the mall. “

CAIRO MARRIOTT, A PROUD PARTNER OF AHL MASR FOR MAJIDA EL ROUMI CONCERT As part of its’ continuous initiatives to support the community, the Cairo Marriott was the Official Hotel sponsor for the Majida El Roumi legendary concert by the Pyramids. To help raise funds to build the first non-profit, specialized hospital in treating Burn Victims in the Middle East and North Africa, the event was organized by Ahl Masr Foundation in collaboration with Promoters.

OPPOLAUNCHES ITS LATEST “SELFIE EXPERT”,F1 PLUS AT MASSIMO DUTTI ORGANIZES THE BEAUTIFUL NEW DIGITAL BARON PALACE ITS FIRST GOLF COMPETITION WORLD OF THE RITZ-CARLTON OPPO CEO: We are honored IN EGYPT Immersive Travel Site Pushes Guest to celebrate in a venue which Photos to the Fore Welcome to the expresses the originality and Bringing together elegance, new RitzCarlton.com. heritage of Egyptians exclusivity, sports and style, Massimo Dutti gave its customers Through the eyes and lens of The OPPO Mobile celebrated its first a unique chance to be part of Ritz-Carlton and its guests, a new anniversary of its presence in its first Golf experience in Egypt Ritz-Carlton website brings a world the Egyptian market in a huge with their family and friends. The of travel experiences to life by celebration held Tuesday at the tournament took place on 3 -4 June way of a fully immersive online Baron Palace in Heliopolis. The at the JW Marriott hotel where experience. Digital explorers have celebration was held amid a festive customers enjoyed a weekend- a distinctive new hub on which to while authentic atmosphere where long stay. On the first day, first- browse, crafted to simplify journey the company’s leaderships in the time golfers learned the basics of planning and inspire exploration MEA region attended, along with the game in preparation for the through photos by fellow travelers. representatives of the company competition on the following day. in Egypt and a select gathering of its authorized dealers and distributors, in addition to media and press representatives.

ROBINSON CLUB SOMABAY REOPENS AFTER RENOVATION: A SUMMER VACATION PACKED WITH ACTION AND RELAXATION Robinson Club Somabay is pleased to announce the anticipated reopening of its exciting club resort experience following an extensive six months renovation plan where every detail guarantees to surprise and delight. The hotel will be welcoming its guests from the 30th of June, 2016, preceded by a grand opening party on the 6th of July with room reservations on request basis.

HILTON WORLDWIDE IN EGYPT PARTICIPATES IN THE COMPANY’S LARGEST ANNUAL GLOBAL CAREER INITIATIVE Careers@Hilton Live Showcases the Diverse and Rewarding Career Opportunities in Hospitality for Job Seekers Around the World Hilton Worldwide’s Egypt regional office and hotels have taken part in Careers@Hilton Live: Youth in Hospitality Month, Hilton Worldwide’s annual global career event showcasing the many opportunities available in the hospitality industry for young people.

INTERNATIONAL MERCEDESBENZ FASHION CAMPAIGN SPRING/SUMMER 2017 Burning Desire Mercedes-Benz announced its Spring/Summer 2017 Fashion Campaign and Film, Burning Desire, presenting the new CLA. Shot by renowned Swedish director Christian Larson, the campaign features style rebels and partners, the English musician Eliot Sumner, and the German model Lucie Von Alten.

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your star CANCER

June 21 – July 22

Strengths: Family-oriented, dependable, caring Weaknesses: Emotional, insecure, pessimistic Most Compatible with: Scorpio & Pisces How to Attract Cancer: Emphasize your love for the family and all things familial. A Cancer will love you for that. This will help you gain their trust and they will appreciate you for it.

Horoscopes ARIES

LIBRA

The progress you make in expanding your knowledge now will help you advance your aims later.

This summer, don’t be afraid to let your hair down but do not overdo it. Just because it’s the summer SCORPIO Keeping the peace among your friends could be doesn’t mean you have to go overboard. difficult this month. You may have to play gobetween. Encourage direct communication or you TAURUS will get caught in the crossfire.

Physically, you may be pushing yourself too hard this month. It is important that you respect other people’s SAGITTARIUS limits as well.

In July, it is very important how you manage your reputation, both personal and general. Be careful GEMINI what you share on social media, as once out there, it Family relationships are at the forefront this month. can come back to haunt you.

You will find yourself wanting to spend more quality time with your family members.

CANCER

July is a month where your determination and ambition as well as good judgment and diligence will be particularly rewarding.

LEO

Time management will be difficult in the month of July. You will try to find balance between ongoing tasks, projects and new initiatives.

CAPRICORN

The need to prove yourself is very strong this summer, and this can lead you to bite off more than you can chew.

AQUARIUS

Keeping promises and being discreet is very important in July. You have to know that the truth hurts sometimes and is not always needed.

PISCES

Health is something which can easily be overlooked in July and excess in all forms can lead to some Being mindful of others’ views will prove very problems. Be middle of the road when it comes to important to you this month. Seeking compromise health and try to find a balance. and middle ground is the best way forward in July 2016.

VIRGO

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