The Many Faces of Success

APRIL 2016 - 15 L.E., VOLUME 11, ISSUE 7 WWW.IDENTITY-MAG.COM

exclusive with

AHMED HATEM VIDEO GAMES TO DIE FOR

10

THINGS MEN SHOULDN’T DO

BEST DRESSED MEN OF ALL TIME

THE MANY FACES OF SUCCESS

interviews pg 40-50

NOW IN EGYPT

w w w . c a r a c o l e . c o m

5A Ghrnata St., Roxi - Heliopolis, Cairo +202 24522152 24522157 - 24522162

673 El Horrya St., Loran, Alexandria +203 5754280 5746161

Matching Furniture Complex.

The District – Wadi Degla City Heliopolis, Cairo +20 1000536625 / 37

Designopolis, Beverly Hills, Km 38 Cairo / Alexandria Desert Rd. +202 38572235 / 36

c a r a c o l e e gy p t

letter from the editors Actor: AHMED HATEM, Photographer: ALY BAHR, Cover Design: ALIA EL ABD

R

ight in the middle of the Women’s Empowerment Issue and the Wedding Issue, both very proper topics for a women’s lifestyle magazine, is the Men’s Issue. It is an interesting task for us here at Identity to switch gears and focus on topics relative to the men in our lives, but we are up to the challenge! Fortunately, Egyptian men give us plenty to work with, whether it’s the newest video games to play, the male struggles of marriage, or even fashion (because yes, men need fashion as well).

Additionally, there is a plethora of inspiring and interesting men around us that make it easy to fill our pages with their interviews. From directors, actors, doctors, artists, and entrepreneurs, they all have incredible stories to share. It was definitely a pleasure to meet with these men, and we hope you enjoy reading about their experiences as much as we did writing about them.

Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style, helping our female readers to discover and improve their own identities.

The subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

IDENTITYMAGEG 6 Identity April 2016

masthead

A PRIL VOLUME 11

ISSUE 6

BY LAURENT PEUGEOT

IDENTITY-MAG.COM

Founder & Managing Editor ROLA KAMEL Editor-in-Chief NAWAL ISMAIL Senior Editor LIZA DUNHAM Senior Arabic Editor ADEL SALIB Copy-Editor AMINA EL FAYOUMY Staff Writers AMINA MOUSTAPHA, ALIA EL SAADY Online Writers MARIAM GABR, MIRANA TERA, PERY EL ETREBY, SHADWA HAMZA Relationship Expert MARWA RAKHA Psychology Expert KATE KERPEZ Fashion Expert NAHED KAZZIHA Senior Graphic Designer ALIA EL-ABD Junior Graphic Designer ROBEEN FAYED Marketing & Advertising Manager RIHAM YEHIA Digital Marketing Manager STEVE NABEEL Digital Marketing Specialist MONICA NAGY Online Advertising Consultant MARWA KAMEL

LE DECK IS BACK After full rejuvenation, Le Deck will reopen in April with a new cuisine designed by Chef Laurent Peugeot, with a refined French Cuisine in an urban setting that invites guests to indulge in a bit of escapism with its lounge bar that serves Meduse Shisha.

The guide Michelin awarded dishes inspired by Chef Laurent Peugeot’s favorite destination in Cairo and which will take you on a journey around the World.

Identity Magazine Distributors ASHRAF FOUAD & ESSAM IBRAHIM Website Company QPIX SOLUTIONS Distribution Company AL AHRAM Printing House INTERNATIONAL PRINTING HOUSE (IPH)

3 El Thawra Council St. Zamalek, P.O. Box 732 El Orman - Giza 11518 - Cairo - Egypt Tel. +202 2737 3737

8 Identity April 2016

E-Mail: h5307-sb2@sofitel.com

www.sofitel.com/5307

contents

52

WHAT YOUR RELATIONSHIP REALLY NEEDS

10

MY GIRLFRIEND IS SUFFOCATING ME

10 Identity April 2016

AHMED HATEM

“

26

28 “

in the spotlight:

Ahmed is a master of all characters on the screen and incredibly humble, funny, and charming in person.

JUST FOR MEN

12 LEVEL UP MENTAL ABILITY 14 VIDEO GAMES TO DIE FOR 16 SIX THINGS THAT REALLY ANNOY WOMEN 18 TEN THINGS MEN SHOULD NEVER DO ON A FIRST DATE 20 CHALLENGES AFTER “I DO” 22 HOW TO STAY IN THE HONEYMOON PHASE 50 WORK AND SOCIAL LIFE

FASHION

8 MUST-HAVES FOR HIM 24 BEST DRESSED MEN 26 RUNWAY DO’S & DON’TS

FACES OF SUCCESS 36 38 40 42 44 46 48

TAREK EL GANAINY KHALED EL HALAFAWY TINO WAKED OMAR SHAWKY GANZEER AHMED HICHAM & FERAS ZEIN DR. AMR HASSAN

SPR I NGTI ME BURSTS I NTO COLOUR AT THE PAL ACE .

I T I S A LOT M O R E T H A N J U ST C H O C O L AT E B U N N I E S WA I T I N G F O R YO U . . .

Begin with the family at Omar’s Café for the fabled Sham El Nessim breakfast featuring the classic specials of the day.

Stroll Garden Promenade and choose your favorites from the BBQ Brunch Buffet as the live Jazz tunes fills the air. We are not short of fun and games for kids to enjoy.

The Bakery tempts with Easter cakes, pastries, desserts ... oh yes, and chocolate bunnies.

BITS & PIECES

56 WHERE TO GO THIS EASTER 60 SNAPS & PRESS RELEASES 64 HOROSCOPES

It is a vibrant Sham El Nessim by the pool and in the gardens of The Palace.

16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 EXT. 4661 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM

must-haves for him ZARA MAN - MICRO-PERFORATED BACKPACK WITH ZIP “This is the perfect on-the-go bag because it’s practical but also super fashionable.”

BURBERRY - CLASSIC CASHMERE SCARF IN HERITAGE CHECK “Another classic staple that adds chic and class to every outfit.”

DIOR - SO REAL SUNGLASSES IN BLACK “These dior sunglasses are definitely the trendiest sunglasses in the game, you will be turning heads in them!”

IDENTITY LOVES ZARA MAN - LONG BOMBER JACKET “This long bomber gives the bomber jacket a new street style twist. It looks super edgy with a long line t-shirt and sneakers.”

12 Identity April 2016

BOSE QUIETCOMFORT 15 ACOUSTIC NOISE CANCELLING HEADPHONES “Put these on, cancel everything out, and channel yourself into another world of beats.”

ADIDAS SUPERSTAR FOUNDATION SNEAKERS “The superstars should be a staple in every boy’s closet. They go with everything and make you look super fresh.”

NEW ERA - CAP NEW YORK YANKEES ALL BLACK 59FIFTY “This snapback will turn any outfit from normal to super dope. The fire red also adds that extra edge!”

advice gurus childhood scars I just highlighted. If your girlfriend has female friends who have been cheated upon, dumped, or abused, then this makes the scars deeper and scarier.

You can also widen your perspective to include her self-image and self-esteem issues; which parts of her body does she hate? Which parts does she always hide? How does she think of herself? Is she worthy of being loved? Does she like herself as a person? Thinking of all of these points will help you empathize with your girlfriend and understand why she is governed by insecurities and how her demons are haunting your relationship.

marriot_light_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" €$€£¥₩฿руб marriot_light_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_med_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_med_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_bold_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriott_bold_italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб

THE STRATEGY Be verbally reassuring and do not assume that she knows or she understands! Tell her that you love her, that you are lucky to have her in your life. Tell her, in detail, why you love her and why you chose to be with her.

Get her a pet! A pet will help her with her self-esteem issues because she will experience unconditional love – probably for the first time in her life. She can hug

by Marwa Rakha them and kiss them all she wants and she will be a I have been in a relationship for a year now. I love happier person! If her family would not allow her to my girlfriend a lot, but after six months into our have a pet at home, take her to a shelter and help her relationship I feel like I am suffocating. I need my emotionally and financially adopt one of their pets. space! She texts me every second and if she isn’t She will be responsible for visiting the pet, spending texting, she’s either with me physically or on the time with it, paying for its expenses, and thinking phone. I tried to explain to her that I need to see of how to make it happy. If she is afraid of animals, my friends for a couple of hours or do anything apply the previous step to an orphanage.

else, but she suddenly gets insecure and it turns into a fight. Please help, I want my girlfriend and Do not just disappear – even for a couple of hours!

Tell her where you are going, who you will be with, my space as well, is this too much to ask?

marriot_condensed_light_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriot_condensed_medium_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб marriot_condensed_bold_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥₩฿руб AbadiMTStd-Light_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆΔ˚¬µ˜øϖœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡∏ø—Ä—É–± AbadiMTStd-LightItalic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆΔ˚¬µ˜øϖœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡∏ø—Ä—É–±

©2016 The Ritz-Carlton Hotel Company, L.L.C.

MY GIRLFRIEND IS SUFFOCATING ME!

✑✍❚❁❐❆✿❄❉■❇❂❁▼▲✿❁❂❃❄❅❆❇❈❉❊❋●❍■❏❐❑❒▲▼◆❖◗❘❙❚❀✑✒✓✔✕✖✗✘✙✐✍✝✻✽✼✛✌✎✏ ✡✢✣✤✥✦✧★✩✪✫✬✭✮✯✰✱✲✳✴✵✶✷✸✹✺❞✁✠✃✄☎✾✆☛✈✉✿☞❛❝❜✚✜✞✟

AbadiMTStd_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆΔ˚¬µ˜øϖœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡∏ø—Ä—É–±

The hunt for a Great Easter Brunch Starts at The Nile Ritz-Carlton, Cairo

and encourage her to call you or text you if she needs anything. Do not lie to get some time for yourself. If you are caught lying, the demons will rise!

Dear Loving Boyfriend , My advice could be summarized into one word: EMPATHY. Put yourself in your girlfriend’s shoes and Encourage her to work, study, do sports, or learn a see the world through her eyes. new hobby. This should give her self-confidence and Now what do you see? You see a girl who has had first- will give you the space that you need. Do not push hand experience with the feelings of abandonment, her away, ignore her, or complain because this will loss, negligence, and treason. I am assuming this make her clingier and more insecure. If you need to because these feelings are the reason behind her go out with your friends, just tell her! “Tomorrow, I insecurities. Usually it starts from childhood and am going with X, Y, and Z to this or that place.” Use grows into her teens and adulthood. It also starts at a matter-of-fact tone of voice and ask her how she home either directly through her relationship with plans to spend her evening. her father or indirectly through the relationship between her father and her mother. If your girlfriend Do not start acclaiming your space before you follow has had previous experiences with other guys, then all the steps above and good luck. think of those experiences as reinforcement to her 14 Identity April 2016

Be part of the eggs-citement and look forward to a day full of fun as you lounge by the poolside in your private Cabana enjoying the DJ beats. Then indulge your senses in a bountiful brunch at Culina restaurant overlooking a magical garden and the Egyptian Museum.

Winning children will enjoy incredible prizes!

For more information, please call us on: (02)25778899

psychological insights

LEVEL UP MENTAL ABILITY WITH VIDEO GAMES

by Kate Kerpez

If you play video games, you have probably been told that your hobby can have unfortunate outcomes such as laziness or violence. At best, video games are often considered a waste of time, but there is more to this hobby than the eye can see. Behind the game controller, the player may be making major psychological gains.

While it is important to note that there is a wellestablished link between violent video games and aggression, it has not been proven as causal. A review of all relevant research published between 2009 and 2013 decisively supported this link between violent video games and violent behaviour, but the research tends to be correlational, not causal.

This is an important distinction in psychological research, as causal research can conclude that one type of behaviour or attitude is caused by another, while correlational research can only conclude that one type of behaviour or attitude consistently rises or falls in the same way as something else.

This means that one possibility is that people with violent personalities are more likely to play violent video games, while another possibility is that people who play violent video games are more likely to develop violent personalities. The research has not conclusively decided which possibility is more true.

Playing video games can have a multitude of benefits, especially if the game involves more “cognitive processing,” or mental effort. Many games can improve the player’s ability to multitask. For instance, a player may need to jump over obstacles and look out for treasure or enemies at the same time. Paying close attention and making quick in-game decisions can improve memory, attention, and speed of problem-solving. Games can also improve spatial attention, which is the ability to focus on objects in our environment. Searching for specific objects in games, such as treasure chests, develop this ability.

The ability to keep track of moving objects in one’s Not only do video games have benefits for the ordinary player, they are sometimes used to treat environment may improve as well. dyslexia, Alzheimer’s, and amblyopia (often known The new wave of online multiplayer games could as “lazy eye”). The attention, memory, and visual also even allow for greater social development. aspects of video games have the power to improve Sometimes, people are lacking good social your thinking. So go ahead and play! relationships in their real life, and playing video games can be both an escape and a way to connect to people online. Game interactions can strengthen social skills and be healthy, as long as players spend a reasonable amount of time playing games, such that video games do not begin to interrupt their daily life.

16 Identity April 2016

Sources: “Cognitive Benefits of Playing Video Games,” Psychology Today “The Many Benefits for Kids Playing Video Games,” Pyschology Today “Violent Video Games,” APA News “Preventing Alzheimer’s Disease,” NIA

just for men

THE NEWEST VIDEO GAMES TO DIE FOR

by Yasser Aboraya

Why do guys love video games so much and consider them the best source of entertainment?

This question will remain one of the unravelled mystifying secrets in our lives. But rather than kill the fun, we’ve round up the latest selection of games that will fuel his inner child.

TOM CLANCY’S: THE DIVISION Platforms: Xbox One, Playstation 4 and PC Release Date: March 8th, 2016

scenes, Uncharted 4 will put gamers in control of Nathan as he goes about in an unforgettable journey seeking fortune.

NO MAN’S SKY Platforms: Playstation 4 and PC Release Date: June 21st, 2016

Possibly the most anticipated game of the year, No Man’s Sky will redefine how gamers will think of freeroam gaming. Set in a futuristic sci-fi environment, it will let players explore massive galaxies, search billions of planets, and upgrade their in-game characters and space ships as they progress. The game is based on complicated mathematical equations that predict and randomly create the environment, level design, and intractable objects. As a result it is estimated that it would take the average player about 5 billion years of gameplay in order to finish the game.

Developed by the famous Ubisoft Studios, The Division is the latest instalment of the famous series based on Tom Clancy’s novels. Set in an apocalyptic version of New York, it puts the player in the shoes of a member of a secret “Division” of soldiers sent to end the chaos caused by the virus that destroyed most of the city. The game is a massive multi-player game with intense action. Note: If you don’t have a good internet connection, don’t bother buying it; the QUANTUM BREAK multi-player component is what defines this game.

UNCHARTED 4: A THIEF’S END

Platforms: Xbox One and PC Release Date: April 5th, 2016

Take control of time and manipulate it as you see fit with Quantum Break. Nothing sounds better, right?

If you are a fan of the Indiana Jones movies, then Well, wait, because the plot is reported to include there is not much to say other than BUY THIS GAME! something about time travelling as well (heavy Ever since it launched, it has put famous games like breathing). Early footage of Quantum Break gave Tomb Raider into utter shame. Uncharted 4 tells the gamers a glimpse of what they can do in the game remaining story of Nathan Drake, a treasure hunter such as stopping time, spawning directly next to an claiming to be a descendant of the famous historical opponent, blocking bullets or even changing their explorer Sir Francis Drake. With its stunning visuals, direction. It is exclusively developed for Xbox One easy gaming mechanics, and immersive cinematic and PC (sorry Playstation fanboys).

Platforms: Playstation 4 Release Date: May 10th, 2016

18 Identity April 2016

just for men

6 THINGS THAT REALLY ANNOY WOMEN

by Yasmine Akef

There are some small things that men do without realising that really get on every woman’s nerves.

We shed some light on a few of them so that guys can check themselves before they commit any of these mistakes.

making the plans, but at least every once in a while.

Really something small can go a long way, even as small as “I need to go shopping, do you want to come with me?” or “I booked us tickets for the theatre this week, do you want to go?”

FORGET AN IMPORTANT DAY LIKE YOUR INITIATE TEXTING BUT THEN VANISH WHEN SHE ANNIVERSARY, HER BIRTHDAY, ETC. REPLIES She will most likely be dropping hints before the day, If you’re going to text her “what’s up” then vanish but will not directly remind you to see if you will for six hours, don’t text her in the first place. This will remember on your own. If you do end up forgetting really get on her nerves even if she doesn’t show it on the day, she will act as if she doesn’t care and it’s and she will most likely start doing the same thing no big deal, but trust us that it is a big deal! back to you. So make sure you’re actually free or will be able to multitask before you text her and be able to reply at least within the hour.

MAKE VAGUE PLANS Saying “we should get together sometime this week” or “we should hang out soon” is not an acceptable way to ask a girl out. If you want to see her, give her a time and place. These vague invites will have her thinking you’re keeping your options open and will make her eventually give up on you completely.

NOT PICK UP THE PHONE WHEN YOU’RE OUT WITH YOUR GUY FRIENDS No, “I was playing PlayStation with my friends for 8 straight hours” is not an acceptable excuse to not pick up your phone. It’s cool if you want your guy quality time, but there’s no need to disappear from the face of the earth during that time.

ASK HER IF SHE IS ON HER PERIOD IF SHE IS BEING EMOTIONAL Just because you do not like what she’s telling you or just because she’s having an off-day, DOES NOT mean she is on her period. Prepare yourself for hell if you make a comment like “babe, are you PMS-ing?”

SAY “I DON’T CARE, WHATEVER YOU WANT” TO EVERYTHING Women like a man who can take control and make plans for the both of them. We’re not saying he should be under constant pressure to be the one 20 Identity April 2016

just for men her to loosen up so you would be able to take advantage of her.

New

4. STARE AT HER CHEST This is going to make her super uncomfortable. If you’re there to stare, you can just do that on the internet, so why go through the pain?

5. MAKE INAPPROPRIATE JOKES This includes backhanded comments and racist jokes. You should not only forget about a second date, but this might also lead her to leave the first date halfway.

10 THINGS MEN

SHOULD NEVER DO ON A FIRST DATE

6. TALK ABOUT HOW MUCH MONEY YOU MAKE If you want to flaunt your Porsche or 6 figure salary, go ahead, but you’ll only attract women who are after your money.

7. TALK ABOUT YOUR EX Unless the topic is brought up in the conversation and she asks you about your previous relationship, then there is no need to bring it up excessively. You will come off as if you’re only there looking for a rebound.

by Yasmine Akef

8. SAY YOU’D LOVE TO TAKE HER OUT AGAIN BUT THEN NEVER CALL HER Some of these seem so obvious that we shouldn’t If you didn’t enjoy the date or don’t see any future even have to say them, but since the horror stories potential, then just give off that message in a keep rolling in, apparently we have to. Look respectful manner. There’s really no need to give her sharp, men; here’s ten things you should never do false hope.

on a first date if you want us to answer your calls 9. TALK ABOUT YOUR FUTURE TOGETHER again later.

3. GET HER REALLY DRUNK ON THE DATE If you keep on pressuring her to drink and re-filling her glass, you will come off as if you are trying to get 22 Identity April 2016

Spicy Fla

Garlic

Ch

ed dar

G a rli c

Pa

r m esan

w

ee

ha

10. LET HER PAY THE WHOLE BILL Even though it would be preferred if you paid the whole thing (maybe we’re a bit old fashioned), but you should pay at least half. Be a gentleman and don’t let her pay the whole thing even if she begs and pleads.

Sweet

S

2. KEEP CHECKING YOUR CELLPHONE If you’re going to pay more attention to people texting you or the latest notifications on your Facebook rather than your date, then maybe you shouldn’t be on a date in the first place.

Toasted

t S ri ra

c

Ha ing ba m

ro ne

1. CHECK OUT OTHER WOMEN OR FLIRT WITH THE WAITRESS This is a huge no-no. Your date will automatically assume you’re a total player and you’re only there for a hook up and nothing more.

AND HOW YOU WANT TO HAVE HER BABIES This is way too intense for a first date and it’ll scare her away. Far, far away. Even if you think she’s the one and you see a future with her, try to save it for later.

BBQ

With My Cheesy Bites you get to choose 3 from our 5 delicious crust flavors.

Available with all your favorite toppings.

just for men

1.

STRUGGLING WITH SHARING MONEY One of the main adjustments any newlyweds will go through is having a joint account. Yes, it will make men feel like adults but the associated problems of allocating and saving can be a headache for them in those first months. This is the money they worked hard to earn and considered only theirs by right. Until reaching the point where you both prioritize the expenses, sharing money will remain scary for men.

2.

WANTING HIS MOTHER’S COOKING BACK This one is purely Egyptian. It seems like our mothers’ generation was under some sort of spell that turned them all into master chefs, leaving our generation with picky husbands. Commenting that his mother’s version of the dish was different will be an annoyance at first, but over time it will become a constant irritation.

NO MORE BUTTERING UP TO THE INLAWS Before getting married, men do everything they can to butter up to your parents by agreeing with every word they say and flattering them excessively. Now, he’s got the girl so he feels he can become more assertive, express his feelings on his in-laws’ faults, and get annoyed when they involve themselves in any tiny detail in your lives.

CHALLENGES AFTER “I DO”

by Amina Moustapha

Saying that the adjustment period in the first year of marriage is a little bit tricky and saying surgery without anesthesia “might hurt a little” are about equal understatements. The truth is, the first year of marriage is mystifying and fatiguing, especially for men. This is not because the couple made a mistake, but simply because committing your life to someone else brings its own set of changes and challenges, such as the following. As tough as they may be, they can be overcome if you understand where he is coming from as he adjusts, and ask him to do the same for you.

24 Identity April 2016

Design by Phoenix Design

3.

4.

LEARNING A NEW SCHEDULE OF TOGETHER AND ALONE TIME During the dating and engagement period, you used to spend time together and then go home to your separate houses for some alone time. But once married, it is hard for a guy to change his idea of how time should be spent. He needs his space, his friend time, and to go back home as late as he wishes. He has no idea why he should explain where he was, or give excuses for missing dinner without giving notice.

5.

WRESTLING OVER YOUR WAY OR HIS WAY While growing up, the decision-makers were always parents. Then there is a stage of sweet independence where you don’t have to always answer to your parents and you’re not tied down to someone else.

Then you get married and it all changes. Will we spend this holiday with your family or mine? What should we eat for lunch? Where should we go tonight? None of these questions are particularly important, but they feel like a battle over who has the upper hand in the marriage.

Puravida

The poetry of lightness in the bathroom

For more info please visit our showrooms in Sheraton +2 02 26968700 Designopolis +2 02 38572041 or +2 02 38572042 Sharm El Sheikh +2 06 93664162 Hurghada +2 01 001789418 or visit www.duravit.com.eg

We can help you in designing your bathroom.

just for men

HOW TO STAY IN THE HONEYMOON PHASE

by Amina Moustapha

Falling in love is a tremendous experience, but no stage of it can compare to the “honeymoon phase.” It’s the state of being infatuated and in the throes of what the researchers call fervent love.

It’s a condition of zealous longing, desire, and attraction. But alas, in time the butterflies wear off, the passion starts to dwindle, and the cute sweet nothings sound, well, less cute and sweet.

You find your relationship morphing into a less impassioned blend of affection and connection.

Scientifically, this is a normal and expected shift, so you shouldn’t worry. Here’s how to beat the post honeymoon blues.

1. TAKE THE ADVANTAGE OF SURPRISE Familiarity doesn’t breed disdain but it definitely breeds indifference, so keeping the mystery alive is key. Couples who participate in compelling activities together report greater satisfaction in their relationships than those who engage in pleasant but typical activities. When something novel occurs, we tend to pay attention to appreciate the experience and remember it. So always throw your partner for a loop.

4. NEVER TAKE YOUR RELATIONSHIP FOR GRANTED You should never fear losing your partner because you’re imperfect, not so good looking, or even ordinary. What should scare you is failing to make them happy. That’s a good reason to be scared, 2. DON’T REVOLVE YOUR WORLDS AROUND and its only cure is by never taking your partner for EACH OTHER granted. Imagine that everyday you will wake up with Your partner should definitely be a big part of your only the things that you are grateful for. Only then life, he or she is your other half after all. But centering will you count your blessings. your world on the other is the fastest way to kill any passion between both of you. Make time for your 5. HAVE MORE THAN ONE RELATIONSHIP work, friends, and hobbies, and let your partner do BUT WITH THE SAME PERSON the same. The effort to steal some time from your As you move through time in your relationship, allow busy lives for each other is what will keep things yourself to notice what’s new and beautiful about special and interesting. That’s how you spice things your partner. Not only will this feel good to you, but up. it will also support your partner in becoming the best person they can be. In doing so, love renews itself, 3. GO ON A DATE and it will make you feel as though you’re having Sounds cheesy, right? Maybe, but there are no rules many relationships, only with the very same person. against long term couples going out on dates. It’s Lucky you! not the outing itself that will do the magic, but the side benefits that come with it, such as dressing up It’s a challenging task, but as they say, nothing worth to dazzle each other like you did when you first got having comes easy. together.

26 Identity April 2016

fashion fever

BEST DRESSED MEN OF ALL TIME

Being a style influencer does not mean having social media presence. It means enduring the test of time and making a lasting impression; that is the stuff of fashion legends. We have rounded up those icons that have a decided imprint on men’s fashion, giving you the keys to their closets.

Hedi Slimane

The Dior Homme veteran behind the Saint Laurent revival is not only a creator of taste, but also a photographer, heavily influenced by the rocker era.

Outfit Key: Leather Moto Jacket

by Nahed Kazziha

Marlon Brando Pre-Godfather, Marlon Brando was among the Hollywood bad boys, pulling off rugged charm in the most unexpected of ensembles.

Outfit Key: Breton Stripes

James Dean Before there were bad boys, there was a rebel without a cause. James Dean debuted the jeans and T-shirt look, embracing it on the silver screen and on the streets.

Outfit Key: Perfect White Tee

David Beckham A bonafide soccer star turned airport style dad, fashion is never too far from the Beckham household with a former Spice Girl and big time designer as a wife.

Outfit Key: On-theGo Carry All

Johnny Depp The king of quirk, Johnny Depp is a big time big screen heartbreaker, who knows how to curate his own eclectic brand of style… Those frames though!

Outfit Key: The Hat and Frames

Ryan Gosling Coming to you with love from Canada, Ryan Gosling has mastered layering. No one sports a sweater like Gosling. Sure, his washboard abs don’t hurt the look either. Outfit Key: Featherweight Sweater

Yves Saint Laurent

Born in Algeria, Yves Saint Laurent possessed an exceptional rejection of conventional Euro-centrality, spurring his design of the women’s tuxedo while remaining at the forefront of ready to wear fashion. Outfit Key: The Pocket Square 28 Identity April 2016

April 2016 Identity 29

fashion fever

DO’S & DON’TS OF THE RUNWAY

MEN’S EDITION

by Nahed Kazziha

4

4

Dresses

Tuxedos

1

1

Lovely Lace

Utility Gear

5

5

Culottes

No Sweat

THE DO’S

THE DON’TS

1. Military inspired looks are everywhere. Skip the all over camo pattern and opt for a chic’ed-up version of the parka overcoat.

2. The contrast of pastel can take away the edge and rough exterior, giving you a more approachable and relaxed air.

3. Who says men cannot experiment with new lengths?

Take your basic jeans to a retro look (a nod to bad boy original, James Dean) and don’t be shy: cuff them jeans!

1. Shirts and coats alike are adorned with delicate lace, but it may be too overpowering a contrast when paired with modern day sleek.

2

2

Shine On

Pantone

6

6

Double Up

Slit Up

4. Rejoice gentlemen, because sheen fabric does have a place in your black tie wardrobe: luxe tux for the win.

5. Skip those jeans and maximize your getup’s chill factor with some athleisure sweats and kicks.

6. Try something new and get aboard the double breasted trend to show off those broad shoulders.

30 Identity April 2016

2. Lamé doesn’t really carry on into the casual realm all too easily.

Avoid the C-3PO droid-moda and avoid the all over metallic sheen.

3. There is always the need for some innovation when it comes to the basic suit. Gingham coordinates just probably are not the answer.

4. No to the floral, and no to the dress… Really, don’t even try this!

5. There are many solutions to scorching weather that don’t include culottes and cut offs, so keep that shin to yourself, Mister!

3

Cuff it Up

3

Cute Gingham

6. By all means, if you are working out all year long, try out the new age version of shorts, but it may look more Sparta than sporty.

April 2016 Identity 31

in the spotlight

HMED AHATEM The Master of Many Faces

Ahmed Hatem is an anomaly in the world of acting. He’s not only an extremely talented, successful, and young first-generation actor, but he also didn’t even have an interest in acting until he reached university! His passion for acting grew from his growing love for movies, which led him to take an acting workshop his first year at university. His major in mass communication was allegedly a backup plan in case he failed at acting, but with multiple successful movies and series behind him, it appears he didn’t need the backup after all. Ahmed is a master of all characters on the screen and incredibly humble, funny, and charming in person. From everything about his work and personal life to his future plans, we uncovered it all.

Photography: ALI BAHR Interview by: MIRANA TERA

32 Identity April 2016

in the spotlight

The first movie you participated in was “Awqat Faragh.” How did you land this role?

The director and the producer decided that they would shoot this movie with new faces. It was supposed to be shot with young well-known celebrities; however, the plan changed. The director visited the acting workshop and chose most of the movie crew from the workshop, even the small roles.

And I have no idea how I would’ve started if it wasn’t that way.

Since all your roles are complicated, how do you prepare for them?

That’s definitely my least favourite stage. I have to read the script extremely well and sit with the director to discuss it. Then I start trying different things with my reactions, body language, and expressions.

Usually the first day is trial and error until you reach a common ground. For example, in “Ebn 7alal,” the first day I had this thing that I didn’t know how to interpret and then I decided that wearing Kohl would be a nice idea and it might add to the character.

The movie was a big hit, and the cast was flawless. After discussing it with the director Ibrahim Fakhr However, the same cast made another movie later he suggested that we try and it actually worked. But “El Magic” and it didn’t get the same buzz like the good thing about the characters with small tiny “Awqat Faragh.” Why do you think this is? details is that I get to learn from them a lot.

Back then we thought we should go for an extremely different direction than the one we went for in Do you like movies or series more? And which one “Awqat Faragh.” We thought we should go for of them is harder for you as an actor? something deeper with complicated problems, Of course movies. The silver screen has this magic like discussing different social levels and poverty. “Awqat nothing else. In less than two hours the cast should Faragh” was discussing people’s lives as is, it was be able to deliver all the message and emotions of something that a lot of people related to and that’s the movie. The technique of movie presentation is why it attracted a lot of audience. That was a mistake totally different than TV. Shooting a movie might because we went too far from what the audience be harder because, after all, you have an extremely liked and took a risk. limited amount of scenes so there’s no room for error. Every little detail is shown and in focus in a So are we going to see you with the same cast again? movie while series are somehow lengthy and might Definitely, there is a lot of brainstorming to work even have repetitive scenes. However, the work in together again. general for series is way more exhausting because it takes endless days of shooting, especially in Ramadan From playboy in “Awqat Faragh” to an extremist in where I have to shoot either from Iftar to Sohoor or “7aret el Yahood” to a hacker in “El Haram el Rabe3” vice versa while I’m fasting. Also sometimes we even is it a coincidence that you tend to take totally shoot until the very last day of Ramadan. different roles, or is it on purpose?

No, it’s definitely on purpose. I love choosing different You’re always a leading role in movies but a roles, especially the ones that are not very common. supporting actor in series, why is that?

To be honest, I was never aiming nor seeking What about your popular stare in “Awqat Faragh,” a leading role. Moreover, television always has was it also on purpose? different standards and things to consider. It has a No, it was actually a mistake that I’m working on now. different market and it usually depends on big names When I look at someone normally I tend to look like because it’s usually in Ramadan and there’s immense I’m staring even if I’m not. While it might have suited competition, but in movies you can take risks. the character in “7aret el Yahood,” it hasn’t suited the character in “7awary el Bokharist” for example.

34 Identity April 2016

April 2016 Identity 35

Tell us all about El Haram el Rabe3.

It was an amazing experience; we worked on it from A to Z. It started with a simple idea which Peter Meme wrote and then we worked on the idea and chose the whole cast from scratch. It’s an extremely new character for the Egyptian cinema. And I’m predicting that the Hacker, as a character, will be involved from now on in a lot of movies.

“ Who do you want to work with and haven’t yet?

Mahmoud Abdel Aziz and Adel Emam are definitely on the top of my list. Then comes the younger generation who actually inspired me and made me fall in love with the silver screen like Ahmed el Sakka, Karim Abdel Aziz, Mohamed Henidi, and Ahmed Ezz.

I love choosing different roles, especially the ones that are not very common.

“

in the spotlight

What’s your favorite movie?

Slumdog Millionaire from all angles: acting, idea, A lot of people say that it’s very similar to Mr. Robot. shooting, and feelings. But generally my favourite What do you say about that? types of movies are the suspense and deep ones.

I actually asked Peter about it when I heard this claim Don’t get me wrong, I love light ones too, but it has to and he insisted that he wrote the whole idea from be perfectly done. scratch before even watching Mr. Robot; however, after that he liked a scene from Mr. Robot and Your parents aren’t involved in the movie industry. took the idea in our movie. I even saw the scene; it How do they react to you being an actor? could’ve been removed, but we thought it fit right They’re very supportive. in the beginning of the movie so we left it. But again “El Haram el Rabe3” is a complete Egyptian invention Do you have funny stories about fans? even if we might have gotten inspired with a sentence I used to have more in the beginning of my acting or two. The idea actually came to Peter Meme from career, mostly because I didn’t know how to handle the story of the 25 year old Algerian hacker Hamza them and also because I was younger so I had ben Dallaj. younger fans. But there was this one girl who opened my car and went in to give me a hug!!!

You’re filmography includes a lot of work. Do you have any regrets concerning any of the movies or What do you think should improve in the movie series that you’ve done? industry?

I believe that regret only comes when the things People should start respecting this job more in every you dislike haven’t taught you in any way and that way. Directors, producers, and actors should consider certainly doesn’t apply to me. There isn’t a single the audience and the future of the whole industry. piece of work that I have done without getting to They should start making movies that will blow the learn from it, and there are some mistakes that if I audience’s mind. Take Interstellar and Inception as wouldn’t have done it back then it wouldn’t have examples. You spend the whole movie trying to figure made me who I am now. out things, they make you think and blow your minds.

Even if it’s a comedy movie, it should be done right.

Who are the best actors you enjoyed working with?

Yousra and Yousra el Lozy too. I was actually lucky to What are you planning to do next? work with a lot, like for example Hend Sabry, Menna I’m working on a TV series right now with Yousra, Shalaby, Hussein Fahmy, and the cast of Ahla el Ayam. and I’m working on an idea for a movie along with a director and a producer.

36 Identity April 2016

April 2016 Identity 37

38 Identity April 2016

April 2016 Identity 39

TV series starring one character. For me, it would turn boring after 30 episodes, but it’s not something that I focus on while choosing scripts. As long as I like the script, I will produce it.

“El Beyout Asrar” is a new experiment for you; can you tell us more about it?

We were planning to do a TV series that would be broadcasted but not during Ramadan like we are used to. This would all be while still maintaining our quality, by which I mean using the highest quality of cameras, skillful director, and the best of our actors and actresses. It also means using our very own style of scripts that contain many stories and fast scenes that are full of suspense. We saw that it was something that never occurred in the projects that were produced outside of Ramadan. We had a feeling that this one project will work and have a good echo on people, but it never crossed our minds that it would achieve that outstanding success.

T

AREK EL GANAINY Producer

by Amina Moustapha

Tarek el Ganainy says that his impressive career in production came by chance, but one would never guess that from the long list of TV series and films he has been a part of. Tarek has produced hits such as “El Aahd,” “Niran Saddika,” and “Hekayat Banat.” Not limited to Ramadan series, Tarek is currently working on the new Arabic version of SNL, “Saturday Night Live Bil Arabi,” which just recently created a buzz with its clever and humorous Zizo Song.

on Facebook and WhatsApp. In 24 hours, the Zizo Song reached 4.7 million views on Facebook alone.

It was about 6 million by the time we took it down, all of this without YouTube. I was in LA at the time, so when I got the call, I felt like I had just started my production career; it surpassed anything I ever produced.

Why do you think it was such a hit?

There’s just something about it, it was written in November and since then everyone in the office and on the team always knew there was something Why did you choose the production career? special about it. It’s because it teases the listeners.

I didn’t choose it; it came by chance when one of my They never actually say anything bad, they just play friends told me that I should turn my passion and on what’s already in your mind. love for TV into a career. I always adored watching TV, and I watched it with a different eye than the eye of It sets a very high standard for the rest of the show. the normal person. I started with advertising, media, It’s only year one for us, but we are being compared and then production. At first my life plan was to to year 41. There is a lot of focus on us, but so far I create ideas and formats, and leave the production think we are meeting those expectations, praise God. to someone else, but one thing lead to another.

Did you expect the wild success and feedback that the Zizo Song received?

We never expected the Zizo Song to take off the way it did. We didn’t put it on YouTube but it was leaked on Facebook. It broke a record for shares in 24 hours

40 Identity April 2016

Most of the TV series you’ve produced consisted of an ensemble cast like “El Aahd,” “Niran Saddika,” and “El Sabaa Wasaya,” is that something you target while picking scenarios?

We also did “Sharbat Loz,” “Vertigo,” “Hekayat Banat,” and many more projects, but personally I don’t prefer

“

Trust your guts. Whatever you feel you want to do or that this is the right project for you, do it.

“

faces of success

Do you have any plans to start producing films?

I participated in and produced lots of movies, such “Samir w Shahir w Bahir,” “Banat el Am,” “Zay el Naharda,” and many more, but it was always my partner and friend Mohamed Hefzy who executed them. In the near future, I have plans to produce more than one film.

What are the new projects you’re working on right now and who are the casts?

I am now working on two projects. The first of them is “Saturday Night Live Bel Arabi.” Saturday Night Live is the most famous and oldest TV show in the United States for more than 40 years. Since 2014 we were working on this project, the broadcast started this past February on OSN, and soon CBC also will present it. Second of all, I am working on a TV Series called “El Mizan,” which is directed by Ahmed Khaled Moussa, written by Baher Dewidar, and starring Ghada Adel, Bassel el Khayat, Mohamed Farag, Ahmed Fahmy, Nahed el Sebaai, Sherine Reda, and many more. It’s a very large and exquisite cast, and I am so excited for this project.

What kind of advice would you like to give to starting producers?

I know this might sound cliché, but I would tell them to trust their guts. Whatever you feel you want to do or that this is the right project for you, do it. You will succeed in the end. Don’t listen to media experts who will tell you what will work and what won’t, just have faith in yourself and you will get there.

April 2016 Identity 41

faces of success

K

HALED EL HALAFAWY Cinema Director

by Yasmine Akef

Khaled El Halafawy may have started his creative career at the bottom, but due to his talent and hard work, it has only gone up since he quit his job as an accountant and began working with films. After gaining experience as an assistant director, Khaled is now a successful director most recently known for his hits Kedbet Koul Yom and Zana’et Settat.

How did your job as an assistant director build you into the director that you are today?

When you gradually make your way from assistant director to main director in 15 years, you’re exposed to all the aspects of the job, the problems, and all types of directors. Fifteen years is a long time. I think after such a long time, a person learns a lot. Someone can have good vision but hasn’t gone through the troubles and everyday troubleshooting of the practice, so wouldn’t be able to expect where the problems would come from and how to avoid them.

In my 15 years, I don’t think there’s a problem with this job that I haven’t encountered so the solution is stored in my head for the future.

Have you considered going into acting like your father?

No, I am not an actor. I did actually do a scene in “Kedbet Koul Yom” but it was more like an on-the spot thing to save a situation, not because I want to pursue acting or anything like that. It’s not one of my ambitions; I only did it a couple of times to save a situation or to save money when I was working as an assistant.

Will we see a move towards television?

I have indeed worked in television a lot when I was an assistant director and I have directed a television series in Dubai, which was my first production. It all depends on the screenplay; if I like it, I will go for it.

It’s not about whether it’s for a television series or a movie or even for the radio.

Why did you decide to focus on the topic of marriage and relationships in “Kedbet Koul Yom”?

Ever since the first time I read the screenplay, I really connected to it and decided to hold onto it. It’s because it’s talking about something that everyone can relate to. Even those who haven’t gotten married can hear about it or fear it. Those who are on the How do you consider your style to be different from verge of marriage or thinking of one day getting other directors in your own eyes? married would be interested to see these examples There are no two directors who have the same style; of people going through the same thing. it’s kind of like handwriting. I wouldn’t say I have a specific style; it really depends on the scenario or Is there a certain message you were trying to deliver scene at hand. There is no specific process or formula through the movie? for me when it comes to directing, I just read the I’m not the type that likes to say that a certain screenplay and I imagine what the style would be. movie has a certain message. I like to keep it open 42 Identity April 2016

to interpretation. One person can see or learn something and another person can learn something completely different. If someone can come out of the movie with a certain message or lesson, then that’s great. The first movie was more like an entertaining comedy to make people laugh. Yes, we can say the message was “el kedb maloosh reglein,” but that wasn’t the main aim of the movie. As for the second movie, the obvious and eternal question it was asking was “is marriage good or bad and should we get married or not?” There were several examples of different couples and every couple ended up with a resolution different from the other. So the obvious message of the movie is it’s either you take the good with the bad and don’t complain or don’t take it at all. And if there’s another message it’s not to rush!

Don’t get married just for the sake of marriage. If you can’t find someone who makes you happy, then it’s better not to get married at all.

try a different type, they will get pleasantly surprised, so I hope I get this opportunity soon!

Who is the director that you’ve worked with that influenced you the most? And why?

That’s a very difficult question as I’ve worked with many directors that have strongly influenced me, especially considering that each director has his own style so they affected me in different ways. One who is very close to my heart and is a very good friend of mine is Ahmed El Gindy.

What is one piece of advice you have for younger generations who want to go into the same field?

If you’re passionate about film, go to the Arts Institute and study it. Even though I didn’t do this and I can’t tell you how good it is academically, but you will definitely come out of it with a lot of connections and your name will become known, which is really major for this field. My problem in the beginning when I first Since your first two movies were comedy, would you started out is that no one knew me. When I found an consider directing other genres? opportunity with someone I stayed with him or her I would very much like that! I don’t want to be seen for years and years because it was hard for me to find as the guy who only directs comedies and only be alternative opportunities. It took a while for people limited to that genre. Honestly though it depends to hear about me, and I was stuck with the same one on the screenplay. If it’s a different genre and it or two circles for 5 to 7 years unable to became more attracts my attention I will go for it, and if it’s once connected and more renowned. Also, read a lot and again comedy but I like it then I will go for it. I’ve watch a lot. Watch the good and the bad to learn been getting mostly screenplays for comedies, which what you should do and also what you shouldn’t do. is unfortunate. I think it’s because of the producers; they get worried to take a risk with me in other genres since they saw that I succeeded in comedy but I think that this way of thinking is wrong. Maybe if I April 2016 Identity 43

faces of success

T

INO WAKED

Head of Operations, Uber Egypt

by Yasmine Akef

Behind every Uber trip you’ve taken in Egypt, Tino Waked is making sure there is a trained driver ready to take you where you need to go.

Now Head of Operations for Uber Egypt, Tino received a masters in Economics from UCL in London and his MBA in Business from INCIAD in Singapore. With a keen eye for business and entrepreneurship, Tino worked with McKinsey & Company for three years before starting Train for Aim, his own start-up with two of his friends. He now uses that expertise to get all Uber passengers new jobs every month. There are people from all in Egypt from point A to Z.

backgrounds and classes. We even have students What is exactly your job at Uber? What does it from AUC and GUC, who instead of wasting their free time, are instead being productive and learning how entail?

My role is Head of Operations and it’s basically trying to make their own money. Other people who were to make sure the supply is there. I make sure there’s unemployed for years or are retired and miss human cars on the roads, that the drivers are trained and interaction are now able to work and be productive. know how to accept a request, and make sure they So I really feel like I am making a difference in the know how to get around. Basically it’s everything country when I wake up everyday and I hear these from finding the drivers to putting them on the road. stories from the drivers and how much impact Uber I make sure that you, as the rider, are able to find a has had on their lives. To be honest when I first car within five minutes, that you have a pleasant joined, I really did not expect it to reach this level of experience, and that your method of payment is success. I thought we would have only a couple of working. It’s basically the operation of the entire hundred cars and only a certain class would use it, but it is honestly incredible the amount of people process. who use Uber today – it’s gone viral!

That sounds like a big job! Why did you decide to Tell us about the experience of getting Uber in Egypt join Uber in Egypt in the first place?

Uber always had a plan to expand to the Middle East. up and running.

I was doing my MBA in INSEAD in Singapore and It’s been quite an interesting experience. When we I found out they are recruiting to start the launch started out we used to bring two or three drivers a in Egypt. So I spoke to them and I thought it was a week. We didn’t even have an office so we used to very interesting idea, not just on the rider’s side but take the drivers and go to a coffeeshop to train them also on the driver’s side. You are creating so much there. We used to even go to this guy’s house who economic opportunity; we are talking about 2000 works with us in marketing called Noor and bring

44 Identity April 2016

drivers there for their training until his dad basically kicked us out. We then moved to a space in Maadi where we were training a larger number of drivers, and then we moved to the AUC Greek Campus where we are currently located. As I said, we started with 2 or 3 driver per week, now we bring in over 2000 or 3000 drivers a month. So yes, it’s been quite the ride.

It’s been very humbling to experience it all from the beginning and to hear people talking on your behalf and saying that Uber changed their lives whether it’s the rider or the driver.

thousand other things at the same time. When I was doing Train for Aim, I was also working for McKinsey and applying for my MBA all at the same time. Even when I joined Uber, I was still trying to keep up with Train for Aim. This makes it very difficult to give your attention to a specific thing, you can do a couple of things as long as you’re putting in the time that each thing deserves. The second one is, you should always do what you enjoy doing. I know it sounds cliché, but if you’re not waking up everyday excited about what you’re doing then you’re doing something wrong.

Who influenced your career the most?

This is going to sound very cheesy, but it’s my mum Nevin El Tahry. She’s a serial entrepreneur, and ever since I was three years old, she used to come home everyday and tell us everything she did at work. I always say that I’ve learned in school, but also just as much, if not more, at home. The business ideas and the excitement about growth and building new companies has come from home a lot more than from my MBA or my education in general. My mum started a lot of companies and sold a lot of companies so she went through the whole end to end business cycle.

She’s always been an inspiration and if I achieve half of what she has achieved I’ll be very happy.

What do you think it takes to become young and successful?

I think the most important thing at a young age is to be receptive to feedback. In our Egyptian society, we tend to like to tell people how to do things so you need to be smart enough to filter the beneficial feedback from non-beneficial feedback. Other people see you from the outside, but you don’t see yourself from the outside. Therefore, you need to always reflect on what you’re doing on a daily basis.

Before I go to bed every night I think about what I did that day and how I could have done it better. It only takes 5 minutes. I think the people who grow at a young age are those who really develop based on the feedback they receive. I’m not just talking about What are some mistakes you made in your career negative feedback but also strength-based feedback that you learned from? so that you not only fix your shortcomings but also That’s a tough one, I think I’ve made a lot of mistakes enhance your strengths and edges and put them into but two come to mind. The first one is trying to do the correct use. too many things at the same time. Personally, I’m the kind of person who wants to be working out, working, going out with my friends, playing football, and a April 2016 Identity 45

faces of success

How did you come up with the name and everything for the Monkeys and Tuxedos identity, like the bananas for example?

We wanted to call it something else at the beginning, but when Dibo joined he came with a cool name that he wanted to use and BAAAAMMMM! We have Monkeys In Tuxedos. The identity was really easy, you have monkeys and tuxedos so you MUST HAVE TUXEDOS AND BANANAS in your brand identity.

O

What’s different about Monkeys in Tuxedos than other marketing and advertising agencies?

Most of the agencies either focus on creating something extremely creative but don’t serve an objective, or they just create a campaign that is extremely strategic but lacks any form of creativity. Monkeys In Tuxedos came here to fill this gap. We focus on creating a campaign that is strategic yet creative.

MAR SHAWKY

CEO of Monkey and Tuxedos

by Mirana Tera

How did it all start? And when?

That goes back to last year in college. First of all, Ahmed Essam and I met in college. We’ve worked together on some projects that we received then we decided to start freelancing some stuff and we approached our very first client, The Colour Green.

Then Dibo joined us. Dibo was my friend from school; we were not that close then but he is one of my best friends now. He was also the owner of The Colour Green; he gave us the strangest brief ever and that was “I want to create a cool website that I’ve never seen before and I’m sure that no one can do it.” We took the challenge and we decided to give it a shot.

What inspired you to start your business?

I knew that entrepreneurship was for me when I read Knowing Dibo we knew that he wouldn’t settle for a book that my cousin gave me called “Rich Dad, Poor anything less than an OUTSTANDING job and there

Twenty-five year old Omar Shawki, otherwise known as the “King Kong” of Monkeys in Tuxedos, is an inspiring successful young entrepreneur in our midst. Having graduated from the Faculty of Engineering in Alexandria, he took the leap of a complete career shift to start his own marketing and advertising agency with two partners. Our curiosity about this high-achieving twenty-five year old gentleman got the better of us, so we had to ask him how it all happened.

46 Identity April 2016

was nothing better than starting our portfolio with something amazing. As soon as we were done with this project, we asked Dibo to join us as he would be a great addition to our team. So Monkeys in Tuxedos as we know it begun. We got more clients together as a group of freelancers and we registered our company in Delaware to be able to serve international clients.

We then registered our company in Egypt in 2014 and started shifting from a web development company to a creative studio.

Who’s responsible for what?

Dibo is the Master Tree Climber, aka “The Creative Director,” Essam is the Banana Tinkering Expert, aka “The Lead Designer,” and I’m King Kong, aka “The CEO.” Cool titles, huh?

Extremely cool titles. So what did you do before Monkeys in Tuxedos?

I used to work in Valeo, which is a multinational automotive company that works in what I actually studied.

“

Dibo is the Master Tree Climber, aka “The Creative Director,” Essam is the Banana Tinkering Expert, aka “The Lead Designer,” and I’m King Kong, aka “The CEO.” Cool titles, huh?

“

Dad.” As soon as I was done with this book I knew that I wanted to become an entrepreneur and that the corporate life was not for me. So I started my first business when I was 17; I used to import water polo swimsuits and distribute them across Egypt.

no experience at all but we were very lucky because every single person working on this project supported Since you used to work in corporate, did you find it us in every possible way. hard to start your own thing?

It’s not hard to start if you have the right team. The How do you make it work and how do you separate bigger your commitments, the harder it is to start friendship from business? because you become a slave to the paycheck that you I must say that I’m extremely lucky to have Dibo and receive at the end of the month.

Essam as partners; they are both very professional.

Dibo and I may be arguing for hours but as soon as Other than Cairo and Delaware. are you planning to we get out of the office, it’s over. In addition to that, expand? we all know that whatever we are arguing about it is We are always looking to expand, ALWAYS! Our for the good of the business. We all want the best for mission is to create ideas that shake the world, not this company. only Egypt.

What piece of advice would you give to a young What are the challenges that you faced and still do entrepreneur who’s willing to start their own startin establishing and running a start-up? up?

Cashflow is the biggest challenge that any startup START!!! Just start. Do your homework, find a mentor, faces if it is bootstrapping. You need to monitor your and launch because no matter how much time and cash on a daily basis and have a proper plan of how effort you put in the research phase, the market will and when to use it. Another big challenge is getting always tell you something different. and retaining clients.

What are your future plans?

Which project is your favourite and why?

We want to create more and more ideas that shake Fair & Lovely is one my favourite projects. It is my the world. favourite because it was our first video and we had April 2016 Identity 47

faces of success

ANZEER

Contingency Artist

by Liza Dunham

While most famous for his street art during the Egyptian Revolution, it is a challenge to find a label that accurately captures the wide range of art that Ganzeer creates. From paintings, to videos, to comic books and graphic design, there seems to be no limits for the award-winning artist.

Now located in California, Ganzeer is continuing to use his art as a voice against the problems in the world, such as his latest sci-fi graphic novel project.

When looking at your past interviews, there is a disproportionate focus on your street art compared to the rest of your work. Where would you actually prefer the focus, and what are you focusing on now?

I wouldn’t want the focus to be on any one particular practice of mine. If I’d preferred a focus, then I probably would’ve focused on an art-form myself. But I haven’t and I generally don’t ever want to. I enjoy working in completely different mediums as per the whims my projects call for. Some projects need to be street-art. Others need to be installations. Others need to be videos, and so on. For the past several You skyrocketed into the spotlight after your work months I’ve been working on a sci-fi graphic novel. It during the revolution, setting a very high standard looks like I’ll continue to work on it for another year for your own success. What do you do to keep that or so. momentum and energy?

Well, I realize that all the work I did during the How has your art changed since you first began? revolution, I did without anyone expecting it. No one What has stayed the same? expected that work to be done, and I did it entirely Well, since I first began was a very long time ago, because I felt it was what I had to do. I try and make possibly something like 2003. Old readers of CAMPUS sure that any project I engage in has nothing to do MAGAZINE can probably recall what my work looked with an audience’s expectation and is rather driven like back then. The magazine editor at the time, by my own inclinations. Having said that, that doesn’t Nahla Samaha, would definitely have something mean I don’t consider the audience when doing to say about that, I think. On one hand, I think it’s what I do. That would be wrong, because what I do is clear that my practice has evolved. Back in 2003, I intended to be experienced by an audience, not just definitely did not have the chops to do the kind of myself. So thinking about the audience is important. work I’m doing with my sci-fi graphic novel right now, But basing one’s projects on the expectations of an nor did I know anything about making stop motion audience is something else entirely, and I imagine videos like the one I made for Irish band U2, nor did that it would not result in any kind of genuine work.

I know how to paint large scale murals like the stuff I

48 Identity April 2016

“

G

“

If it’s a particularly good work of art, it will leave its imprint long after we’ve stopped looking at it. otherwise ignored. It can make us furious, contemplative, or ultimately ecstatic. And if it’s a particularly good work of art, it will leave its imprint on our minds long after we’ve stopped looking at it.

Why did you move to L.A., and do you ever plan on coming back to Egypt?

Well, my wife and love of my life is a PHD student at Irvine, which is a small university town not far from Los Angeles. We both agreed that living in Irvine would be awfully boring for the both of us, so we got a place in downtown LA instead, which is right in the heart of the hustle and bustle, and close enough to the train station for her commute did during the revolution. So in many respects, I think to Irvine. As far as my relationship to Egypt goes, it my work has evolved a lot. On the other hand, I think has unfortunately been severed since I left. I haven’t that... by looking at my work back then and what I’m been back in a couple of years now and it’s driving doing now... it may still make sense that the kid grew me mad. I definitely don’t plan on being away forever. up to be the person doing the stuff I do now. Maybe.

If you could only pick one piece of art to keep with You said before in a previous interview that your you for the rest of your life, which one would it be? motivation and what makes you get up in the Of my own work? None. I want my work to be out the morning is “the problems of the world and the door the minute I’m done making it. If you mean work urge to solve them.” What do you see as the main by other artists, well... right now I only own one piece problems you want to tackle and what are you doing of original art hanging in my house. It’s a beautiful to solve them? ink drawing by Molly Crabapple of a Syrian boy with The sci-fi graphic novel I’m working on revolves a shovel sitting on the rubble of a demolished house. around themes of climate change, inequality, race, I think I’ll be keeping it with me for the rest of my life, classism, patriotism, colonialism, militarism, industry, yeah. and capitalism, which I think all pertain to the problems that the world is neck-deep in right now.

What are your plans for the future?

Honestly, my book is taking up the majority of my In your opinion, how can art make a difference? brain-space right now. Every now and again, ideas for The power of art is simply unmatched. It can make other graphic novels start to nag at the back of my clear things that seem mucked up and complicated. head. I take down notes in hopes of revisiting them It can help us see the evil of our ways, or imagine later. So perhaps there will be more graphic novels alternatives to how we go about doing thing. It down the line. But first thing’s first. can make us cry or laugh at things we would have April 2016 Identity 49

faces of success

What are the challenges that face you?

Well, first of all I deal with models between the ages of 18-22 who are extremely hard to handle. For example, many clients book a 5 hours session, but the photo-shoot extends up to double that time.

HMED & FERAS

Founders of C Town

How do you choose your models?

Suzanne is the one responsible for the models but, there are different criteria. There are models for beauty photo-shoots, fashion photoshoots or fashion runways.

One of the most promising start-ups in the Egyptian fashion industry is C Town Model Management. Fortunately for us, the minds behind the modelling agency found a gap in the continuously growing fashion industry that needed to be filled and started working on it.

Your models are mostly beginners. How do you train them?

Suzanne trains them how to pose, walk and act. Most Which one was your favourite? And which one was of them are beginners yes, but around 10 of them are the easiest?

I think Zaam’s because it was my first one and it was already very experienced. totally different. We also had to do a video shoot so yes, it was definitely a change. The easiest one was How many models does C Town have now? the one for Enigma, it only took 3 hours.

Around 50 models (Males and Females)

Having only begun this year, they are already carving out their name and successfully working with the big names in the game to create stunning photoshoots. We wanted to know more about what it took to get this modelling agency into the fashion scene, so we spoke to one of the team members Ahmed Hisham, proudly one of our exteam members, to get more details.

How did you get the idea?

Being a former magazine editor in Identity Magazine, I was always intrigued by the photoshoots. I always liked to tag along even though I had nothing to with the fashion editorials. Sometimes I asked my friends to model when we were stuck and needed a model on the spot.

Then it all started merely by chance, I was hanging out with a well-known Egyptian designer and he needed a new model, so I showed him a couple of my friends that are beginner models and they worked together. After that, a designer friend of his, also wanted models for a photoshoot so he called me and I helped him out. It all started on a friendly basis, then I started to think if I am good at it, why shouldn’t I turn it into a business? And I knew that I could easily do it because I was already doing it.

Are they only Egyptians?

No, we have a couple of Russian models as freelancers and we are planning on having more.

Feras Zein, Ali Bahr, and myself. Ali Bahr handles everything that has to do with media. Suzanne is responsible for choosing and training the models.

Feras and I handle the clients and the photoshoots.

Karim Khashaba is the head of our social media team and Ahmed Khaled, is the head of the creative department.

How did you start?

It was actually a coincidence. One of my partners now, Suzanne, models every now and then as a hobby.

Someone called her to model in a photoshoot so she told them that we opened a modelling agency called C Town while we were still talking about it, and she offered to send them modelling profiles so they could pick. The client was Zaam Designs. When I later had a meeting with Zaam he referred us to Nada Akram, who needed a model urgently, and we sorted it out.

These were the first two projects with big names for Who are your partners, and how do you split the C Town; that’s why there was a buzz. responsibilities?

We started as four partners: Suzanne el Hussainy, 50 Identity April 2016

“

We’re totally dependant on word of mouth and social media and it’s working great so far.

“

A

When did you launch?

We launched January 9th of this year.

What are your upcoming projects?

We are currently working on a huge project with Tarek Nour and a cover/photoshoot for Identity Magazine’s wedding issue.

How do people contact you? And how do you market yourself?

Right now, we are totally depending on word of mouth and social media. It is working great so far but, we are working on launching a website that will be ready in around a month or so.

There are actually a couple of modelling agencies in Egypt. What differentiates you from them?

We only deal with A-class clients and only hire A-class models. So, the models are well-educated, professional, and extremely decent while dealing with the clients. Other agencies hire models for their looks and it does not matter to them if they are well educated or not.

What are the shoots you’ve done so far?

We have done shoots for the latest collection for Nada Akram, Kojak, Zaam Designs, a cover/photoshoot for Identity Magazine, the Valentine’s Guide for Enigma Magazine, a shoot for Baraka Optics and the summer campaign for OR.

April 2016 Identity 51

faces of success but the bright side of the story is that most of these causes are preventable and can all be attributed to health illiteracy. That being said, we adopted a goal of spreading health education amongst women to empower them with health education that can entitle them to make informed, sound decisions regarding their pregnancy.

D

The”Educate Your Child” Initiative is based in the idea that if Egyptian children have higher health awareness, this will contribute to the healthiness of future generations. So care must be taken to raise the health culture among children to be educated and aware of his nutrition and health needs.

R. AMR HASSAN

Founder of Misr Foundation

by Amina Moustapha

Dr. Amr Hassan is not your average doctor.

Nominated as the most influential person upon Arab women and the Ambassador of Arab Development, Dr. Amr uses creative tactics to promote health education and awareness.

Seeing a lack of interest in the community, Dr. Amr replaced traditional methods with new and engaging ones, such as using media, videos, colouring books, mobile games, and comics, including the comic book for expecting women: Super Pregnant. Dr. Amr and his foundation’s main goal is to achieve prevention through raising awareness.

applications, comic books, colouring books, playing cards, and cartoons for spreading health education and hence reducing maternal mortality is a genuine and a totally unused tool. They provide health information in a simple way that guarantees personal engagement.

What kind of struggles and challenges do you face running this foundation?

There are two main struggles. The first is a lack of interest in the community for health education. The second is being in a community that discriminates against women and favors men in every aspect of life.

In order to overcome the lack of demand for health education, we aim to use tools that can be more What were the motivations behind launching entertaining for women. I am the first Arab doctor the Misr Foundation for Health and Sustainable to join the “HeForShe” campaign to overcome this Development? problem.

The main motivations were to create a better quality of life for women and children in terms of their Tell us more about your campaigns “You Are mental, physical and emotional health. This is in Important,” “Educate Your Child,” and “Start It addition to spreading health education as a main Right.” solution for maternal mortality in order to overcome “You Are Important” is a campaign launched by the lack of demand that we have encountered while the Misr Foundation for Health and Sustainable spreading health education among our community.

Development. 830 women die everyday because of I haven’t found any organisation that tackles health pregnancy-related causes. 99% of those deaths occur education of women using innovative and creative in the developing world although we don’t represent tools like myself. I truly believe that using mobile 99% of the world. This may seem overwhelming,

52 Identity April 2016

“Start it Right” is a campaign directed towards mothers to educate them about the importance of health education and its impact upon their babies’ immunity. Mothers should be educated from the first stages of pregnancy about their health and their children’s health.

How did you come up with the “Super Pregnant” comic book idea? What is the purpose behind it?

We primarily worked on spreading health education using mundane tools. They involved campaigns in various hubs where women could be gathered to receive health education from renowned doctors and also undergo screening for the most predominant diseases in our community. In pursuit of saving women’s lives by promoting health education, we came to the conclusion that our methods were not very appealing to women. Our team brainstormed and came up with a great idea, we may have encountered comics as we grew up, but none of them were health educational.

“Super Pregnant” is just a start towards a series of comics that aid in raising awareness against the most pressing health issues that face girls and women in Egypt and developing countries. We are currently working on a mobile application to be the first organisation to utilise technology in health education.

What is the main problem in promoting health education in Egypt?

Although our main problem is lack of health education, our community doesn’t realise that they lack the adequate health education to fight various prevalent diseases. This makes our mission even harder to accomplish and that is why we decided it is time to step back and reassess our tools to see if we can use more sustainable and appealing tools.

What is your foundation’s next step?

We want to reach out to as many women as we can, empowering them with health education that will reduce maternal morbidity and mortality. We want to increase women’s total entrepreneurial activities and thus help them achieve economic empowerment and financial strength. This will be through systematic workshops and practical as well as conceptual series.

We also have a goal to create a generation of successful independent women who are emotionally strong and can differentiate between the need for the man and wanting a man. All of this can be attained after being physically, financially, and emotionally strong and autonomous. In the next 5 years, we intend to be widely spread on a national and regional level. We will collaborate with the ministry of health to ensure distribution of our comics to pregnant women during their antenatal care period. We also intend to collaborate with the ministry of education We researched the most common causes of maternal to incorporate our comics in the education system. mortality and morbidity and decided to integrate On the international level, we will produce our the methods of prevention and early detection comics and cartoons free of charge to be distributed in an interesting scenario. We believe that health after being translated to the local language. We also education can’t be accomplished fully by doctors aim to recruit media in spreading health education. and requires a multidisciplinary approach. Therefore On a national level, media is not focused on health we partnered with talented artists to transform the education. We collaborated with a number of scenario into a magnificent comic that any women channels and newspapers to spread health education could read and enjoy being educated about the most through their various platforms. In the next 10 years, predominant diseases during pregnancy. The scenario our mission is to spread our tools throughout the revolves around our team using a “high-tech shuttle” whole world by the use of technology. We will use that can take them into various situations where the gaming applications to spread health education in a pregnancy is prone to danger and inform them about more effective way. methods of prevention.

April 2016 Identity 53

feature There are only 24 hours in a day. No more, no less.

Only 24 hours, or in other measurements, only 1,140 minutes, or only 86,400 seconds per each day we live. By now, approximately 25 of those seconds are already gone since you opened this page, leaving you with a shrinking total for the rest of the day.

Panicking yet? That’s normal. Managing time is an age-old battle, and you are not the first to struggle with how to balance it. As humans, we are relatively aware that we are mortal, so we know that every moment we spend as a part of this world counts.

Unfortunately, we don’t always get to completely choose how we spend our time. We have certain responsibilities that eat up our time faster than we would like to admit. This mostly comes in the form of work. It takes time from what we would actually prefer to be investing ourselves in: our social lives.

You shouldn’t feel guilty about it. Maybe they don’t give you your paycheck, but at the end of the day, people matter. A healthy social life is critical to a healthy life.

4.

PLAN AHEAD This is easier said than done, as life never seems to go according to how we neatly organize it.

But a little bit of forethought can go a long way. If you know you have deadlines and tasks that need to get done around the same time as some outings, plan some time in advance to get them done so that you can visit with your friends or family guilt-free.

5.

INVEST IN A PRACTICAL PLANNER The business of modern life really calls for a planner, no matter what career or how social you are. Having dates and assignments penned in will help you organize your limited time and plan ahead.

Perhaps you tried a planner before and never used it; that could be because it wasn’t the right one for you.

It can take a bit of trial and error to find a design and layout that you like to work with, but once you do it’s worth it.

6.

SET ASIDE REAL TIME One of the main keys to balancing your work and social life is setting up boundaries. This can be Both are important, and both take up your time. So difficult, especially as many careers are no longer how do you manage both? Here are some tips to help restricted to office hours but rather require you to be you balance your work and social life, so that you are available at all times. Staying on top of your work and able to spend more time doing what really matters to deadlines will help with this, but only in addition to you. being firm and communicating in advance when you will be unavailable. Setting aside real and distractionSTART THE WEEK STRONG free time to bond with the important people to you On Sunday, go in to work with the energy is critical to a healthy social life. It’s not always about and mindset to tackle as much as possible. We are how much time you spend with them, it’s about the always tempted to get as much out of our weekends quality of the time spent together and the genuine as possible, but dragging yourself into the office on attention you give to them.

Sunday morning will only create a vicious cycle of always running to catch up. If you focus hard during TAKE TIME TO DISTRESS the beginning of the week, it will pay off later on.

It is impossible to spend all of your energy switching back and forth between your work and FOCUS ON WHAT’S IN FRONT OF YOU social life; you have to set aside some time for yourself We love to be constantly connected with the as well. Whatever you need to distress, whether it’s world, but that attempt to multitask your work tasks yoga, a walk, or reading your favorite book, you have with Facebook messenger will do you no favors in to make time for it so that when you reenter your the end. While working, keep the distractions to a “real” world with all of its demands, you are ready. minimum so you can be as productive as possible, and catch up with people on your breaks.

ALWAYS KEEP THE BIGGER PICTURE IN MIND SLEEP WELL At the end of the day, how you live your life and There is a misconception that sleeping is spend those precious seconds is your choice. In order wasting time that could be spent checking items off to do this how you want, you must take a step back your to-do list, but a healthy sleep cycle will actually every now and then and re-evaluate what is really make you more productive. You can’t burn the candle important to you, and then go after it. at both ends for forever, so make sure you get enough rest to tackle the next day properly.

1.

FINDING THE BALANCE: WORK & SOCIAL LIFE

by Liza Dunham

Time. What we all want so desperately to control but never can. Impossible to hold onto, it just slips away despite our best efforts to stop it. The five seconds it took you to read those first few lines will never be recovered, and just slipped away into the ever-hungry and evergrowing past. By this point, that past is probably five seconds larger, as moments spent reading this article continue to add to each other, subtracting from the precious limited moments you have in each day.

54 Identity April 2016

2.

3.

7.

8.

April 2016 Identity 55

feature amount of time away from each other are unhealthy and growing apart. This is untrue. Unless the couple is avoiding each other because they do not enjoy the other’s company, space is a healthy and vital part of a sustainable relationship. Everybody needs space.

Even the most clingy individual still needs time to be apart from their other half and grow as a person.

Having your own space, your own alone time, and your own activities let’s you recharge and actually have something to offer the other when you’re together.

WHAT YOUR RELATIONSHIP REALLY NEEDS

by Liza Dunham

No matter what the love experts may say, there is no magic bullet solution to make your relationship work. There is no clear cut set of guidelines that you can follow like a formula of “this” plus “that” will equal a successful relationship. Just like each individual in this world is different from the next, each relationship between them is unique and different in its own way. With that in mind, every relationship that wants to have a chance at surviving the crazy game called love has to find the specific balance it needs between two critical components: space and purposeful time spent together.

Space is vital to allow the individuals in the relationship to be just that, individuals. Space is necessary to grow as a person. Likewise, making time to actually enjoy who that individual is and is becoming is also vital. Simply sharing the same space won’t cut it. It’s the right combination of these two that will make or break a relationship.

56 Identity April 2016

Over smothering murders relationships. It’s a silent killer, at that. You don’t even realise it’s happening until it’s too late. It usually happens in the honeymoon stage, when you are obsessed and infatuated with this new and exciting heartthrob you are so lucky to be with. As a result, you spend every waking moment together until one day you wake up feeling like you are being suffocated with a pillow. You look around and realise that you miss being you and doing your own thing. So out of desperation to simply connect with yourself again, you push away. When you push away, your other half feels it and panics that you are trying to leave, that you are disenchanted and don’t want to be with them again. This causes them to go into a self-protective mode and also push away, creating a spiral that is very hard to escape from.

This relationship death spiral can be avoided by allowing each other the space you need from the very beginning. Space is usually seen as a negative thing. For some odd reason, people think that couples who need space or spend a significant

The amount of space everyone needs varies. Some might simply need to take a walk by themselves simply to get lost in their own mind and thoughts.

Some might need to take a class or participate in a program that the other isn’t a part of so they feel there is something that sets them apart and makes them unique. Others may need to spend quality time with other friends or family members, to catch up and de-stress from the pressures around them.

Some might even need to travel on their own, which is an excellent way to grow and bring something new and exciting back to your partner. Whatever is your own style, talking about it and scheduling it in will simultaneously relieve fears and take a lot of the pressure off of each other to always make the other happy.

and entire being without bringing that growth back and offering it to your partner. The word purposeful is there for a reason, because simply spending time together is not enough. You must intently set aside time just for that person and enjoy who they are.

There is a bad habit in modern society that physically being in the same space and “chilling” is enough.

This couldn’t be further from the truth. Perhaps it is relaxing and has its time and place, but there must be a generous portion of distraction-free attention served to keep your relationship healthy and strong.

Quality time can be found in good conversations, fun activities, and new adventures.

If it’s conversation, pay attention. Eye contact is key, so that your lover feels like you are close to them and interested in their well-being. Eye contact is a mysterious thing between humans, research and personal experience proves that it can affect how we feel about someone as we peer into the windows of their souls. Don’t miss out on this chance because you are skimming Twitter or paying attention to the score of the game. This is an opportunity to really discover what it is exactly that makes up the person that you fell in love with, and will help you continue to fall in love with them.

If it’s a fun activity or a new adventure, try something different to discover something new about this Believe it or not, there is emotional support that individual you are so attached to. Plan out of the cannot be found in a romantic relationship, and ordinary dates, especially things that will give you both partners should be able to go find it. It may be challenges to overcome, problems to solve, and counter intuitive, because you like to believe that adrenaline rushes. This will help give you a clearer you can give the moon and the stars to your partner, vision about your other half and reinforce the idea but it is draining to be completely responsible for the that you are a team, ultimately bringing you closer emotional well-being of another. Without the space and strengthening your relationship in the end. Most that you and your partner need, you will suffocate importantly, never take them for granted and show each other and ultimately push each other far, far that you respect and value them when you set aside away in the end. time for each other.

Communicating with your partner about why and when you need your own space will help put their worries at ease and at the same time set a precedence for what is sustainable between the two of you. It will also help build trust between the both of you, as not having enough space can breed insecurity.

While space is fundamentally critical to a sustainable partnership, purposeful time spent together is equally important. It does your relationship no good if you venture off and grow your character, personality,

In conclusion, the balance you and your partner need between space and purposeful time is up to you. There is no perfect answer, but by allowing each other the space you need to be a unique being, and then coming together to enjoy those unique beings, will help your relationship flourish and blossom.

April 2016 Identity 57

bits & pieces

ORANGE EGYPT WELCOMES ALL CUSTOMERS TO A NEW WORLD FULL OF SURPRISES

Welcome Orange promotion

Upon recharging with any denomination, prepaid and control customers will receive 60 free units to be used as a gift from Orange. In addition to this, post-paid customers will get double points from the Special Loyalty Program on their coming bills.

Welcome Orange grand prize

PARFOIS 5th ESSENCE Parfois started the 5th Essence, a 5 day event hosted by Parfois for bloggers and press, in Oporto.

During the 5 days, Parfois will receive 45 bloggers from 15 different countries: Egypt, Tunisia and Morocco on the first day, Spain in the second, France, Portugal, Italy and Poland in the third, Ireland in the forth and Latvia, Serbia, Estonia, Romania, Kosovo and Macedonia in the fifth and last day.

The first day of this global event happened on last Wednesday, 24th of February. Malak Husseiny and Tara Emad from Egypt; Yasmina Olfi and Sofia Hammouch from Morocco; and Farhani Fethia and Hend Jebali from Tunisia were Parfois’ first guests, in this event that was a real debut. They got to know the city of Oporto, its landscapes, food and flavors. They also got to know the proposals of the brand for the new season, its details, colors and textures. These Parfois & Friends also visited the new concept store: a bigger store with new aesthetics and technology, where the focus goes to the new bet of PARFOIS, the textiles.

58 Identity April 2016

Orange Egypt customers will also enjoy a grand prize by getting a chance to win a Platinum dial with free communications for one whole year. All they have to do is buy a line or a handset from Orange shops, or get a photo in one of Orange Egypt retail shops or anywhere with Orange logo, then post it on Social media with #orange in order to enter the raffle.

New devices and accessories offers

Orange Egypt is proud to introduce to the Egyptian market the Orange Rise 50 Android smartphone at a very competitive price point. The company is also launching an exclusive offer on most-selling handsets from Huawei and Samsung. Customers purchasing the Huawei Mate 8 shall receive up to 500EGP worth of credit to be used throughout the Al Shaya network of outlets, in addition to a chance to win a Gift that worth a value up to 4000 EGP through a Scratch-andwin competition. As for Customers purchasing the Samsung Note 5 shall receive the Samsung Gear VR as a gift. Moreover, new and existing customers shall enjoy a discount of up to 50% as a payback on various handsets when purchasing a Postpaid or Control Line.

watches. For Smartphones valued above 500 EGP that are bought without a line, a discount between 50% and 100% shall be granted on power banks.

A new roaming experience

Orange Egypt announces the launch of the Best Data Roaming packages. Customers will now be able to select their package directly on My Orange mobile application and follow-up their consumption in realtime.

Introducing Orange Money

Orange Money arrives in Egypt with a range of services (money transfer, donation, top-up and bill payment) which will grow in the next few months to better serve customers’ essential needs.

“

These exclusive offers from Orange Egypt or its customers are in-line with the company’s policy and continuous efforts to offer the best mobile and DSL services with regards to quality, price, customer experience and customer service.

“

Celebrating the launch of its new brand in Egypt along with the opening of first smart shop in the Egyptian Market, Orange Egypt is presenting its customers a new world of products, services, offers and discounts that will further simplify their daily lives and enhance the value they derive from Orange products and services.

To share the celebration with its valued customers, Orange Egypt offers generous bonuses and gifts.

Eng. Ashraf Halim, Orange Egypt Chief Commercial Officer

When buying a USB Modem with a data line, customers shall receive a 60% discount on the USB plus one month of free internet.

On the wearables front, Accessories and Gifts up to 500 EGP worth value shall be granted on all smart April 2016 Identity 59

bits & pieces

WHY ‘SELFIE EXPERT?’

In recent years, smartphones have changed the way we interact with tech. With phone cameras advancing in leaps & bounds, the point & shoot camera has become all but redundant.. We carry our smartphones everywhere & this has led to democratization of photography. Yes, everyone with a smartphone doesn’t become a photographer but a smartphone certainly enables us to document our lives much more easily.

Along with the rise of phone photography, we’ve seen astronomical rise in the word selfie in recent times. Self-portraits have been around since the dawn of photography in the 19th century but with phones cameras improving the selfie too has been on the rise.

OPPO F1 “Selfie Expert”, it really has an excellent camera & the F1 features a standout 8 MP frontfacing camera with a wide f/2.0 aperture lens and a -4/1inch sensor, a sophisticated Pure Image +2.0 photography platform offering OPPO’s Beautify 3.0 feature, OPPO’s patented Screen Flash to make snapping selfies in low-light conditions, and can shoot selfies using hand gestures and spoken commands, ensuring stunning selfies in all conditions. It is also 4G enabled to support the best data connections & has a fast processor with 3GB RAM.

The OPPO F1 features a Premium Metal Body that feels almost velvety to touch. The body of the F1 is made of an exquisite metal alloy, treated with zircon sand surface coating applied in a low-pressure, lowspeed spraying process. The result is a lustrous eye catching finish that’s looks & feels lovely. It’s available in two finishes, gold & rose gold (mine is the gold one). The beautiful line band edges definitely add to the look & feel and at just 134gms it feels light but not cheap in your hand.

Well, you can’t take all selfies in the daytime & sometimes we like to do them at night when the lighting doesn’t co-operate. Night light is dim, & often at very unflattering angles. And whether you are using my dslr or a phone camera, we tend to hate flashes as they often create a worse image emphasizing oiliness or just washing out your face completely – which is why we loved the patented screen flash on the OPPO F1. Instead of a tiny little LED flash, when you leave the screen flash setting on it just leaves the whole screen on. The larger surface area of the screen (compared to a flash) & the fact that it isn’t too bright works in your favor. It bathes you in a very natural looking light, ensuring you get the perfect selfies even at night or in low light situations – WIN!

THE EXTERIOR

CONCLUSION

They say never judge a book by it’s cover but when I’m looking for a phone, the internal specifications are paramount, but the looks aren’t far behind. I want the phone to have an excellent camera, run all my favorite apps & be quick as hell but I also want it to look good, be a stylish accessory just like my jewellery, bags, watches & shoes.

60 Identity April 2016

The OPPO F1 Selfie Expert is a great camera phone with a special focus on taking selfies. Using the Selfie Expert is a foolproof way to get bright & beautiful selfies no matter what the lighting & environmental conditions are!

At the cost of 2,200 EGP – if you’re into photography & taking selfies it’s an excellent buy!

bits & pieces

Cairo brings a different taste to Easter this year as it offers live entertainment, mouth watering brunch as well as salted fish station.

JW MARRIOTT HOTEL, CAIRO Start your day with a refreshing 50 minutes Traditional Hammam and 50 minutes massage of your choice Mandara spa.

Travel the world and taste all kinds of food with the International breakfast buffet on the breathtaking SONESTA HOTEL, TOWER & CASINO, CAIRO This year staying in Cairo during Easter is different lake and golf course views at The Lake Promenade. with Sonesta Hotel. Get together with your family, A very special succulent BBQ that will start from 1:00 friends and the little ones for an exciting sham el pm at The Beach to enjoy with your friends.

Nessem day around the pool. Enjoy the fresh air, Savour with your family the most unique taste of our sunlight, delicious breakfast and brunch buffets with delicious breakfast and lunch at Mirage café live entertainment all together with exciting kids’ Don’t worry about your kids; they will participate in our giant Egg hunting that will get the best out of activities and kids’ special buffet.

For a splendid Easter Getaway, book our “Family them.

Accommodation Package” RENAISSANCE CAIRO MIRAGE CITY HOTEL Enjoy your day at SOL Pool Bar for a sumptuous BBQ THE NILE RITZ-CARLTON, CAIRO With Easter approaching, The Nile Ritz-Carlton, Cairo lunch with DJ who will kick your day off the right way has introduced a series of fun family activities for a … your kids will also enjoy their day with the face painting , jumper , castle , clown , magician , Pop Corn unique celebration for Egyptians and hotel guests.

Children can enjoy Easter crafts, games and take , candy station and exciting egg hunt . part in the egg coloring contest. The winner will get Don’t miss the leisurely Sham el Nessim open buffet a chance to become a part of the hotel staff for one at Citron with exciting live entertainment. day and spend the day with the General Manager or enjoy a tailor-made meal by one of the hotel’s SHERATON MIRAMAR Sheraton Miramar Resort is where people gather. famous chefs.

While children are being entertained, parents can Where we care about taking the stress out of the experience the Easter spirit at The Nile Ritz-Carlton, hurly-burly of city life. An excuse for a resort break, Cairo by the pool at the city’s most in-demand where the order of the day is charming sunshine, cabanas and select their favourite choices from the light breezes and pure relaxation. The resort offers unlimited sports and recreation for adults and seafood or oriental menu.

Alternatively, with its beautiful view of the Egyptian children . Enjoy spa privilege in pampering with Museum, Culina Restaurant at The Nile Ritz-Carlton, massage treatments. Rate start from 650 L.E per night.

62 Identity April 2016

marriot_light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" €$€£¥ руб marriot_light_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_med_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_med_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_bold_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_bold_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_medium_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_bold_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб

LG ADDS TO ITS SUCCESS IN THE PREMIUM TV MARKET AND LAUNCHES ITSREVOLUTIONARY 65 AND 55 INCH 4K OLED TVS IN EGYPT LG Electronics Egypt (LGEEG) unveiled today the company’s revolutionary 65 inch4K OLED TV at a press conference held at the Nile Ritz Carlton Hotel today. The event included a presentation detailing LG’s rise to the top of the global OLED industry and how the company intends to use its edge in technology to build on its leading position.

AbadiMTStd-Light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº– ≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–± AbadiMTStd-LightItalic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº– ≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–± AbadiMTStd_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–±

©2016 The Ritz-Carlton Hotel Company, L.L.C.

CAIRO MARRIOTT HOTEL & OMAR KHAYYAM CASINO From one Easter to the other, the fresh outdoors and the warmer weather mark a happy day for many!

Families, friends and children gather on Monday, 2nd of May at Cairo Marriott for a day of great food, fun and Easter surprises…

A breakfast buffet will be served at Omar’s Café from 6 till 11 a.m. including the classic Easter favourites.

All at the price of L.E 200* per person. While at Garden Promenade Café a brunch buffet for “Shamm El Nessim” from 1 till 5 p.m. will feature “our waves” Jazz Band! For L.E 290* per person for adults and L.E 145* for children.

No Easter is complete without some chocolate bunnies!!! The Bakery will have special Easter treats of chocolate bunnies, cakes and many more Easter inspired desserts.

Renaissance Cairo Mirage City Hotel

WHERE TO GO THIS EASTER

Bab El-Sharq, Your Gateway To The Middle East

CONRAD CAIRO WELCOMES DJ ELY BANKS AT STAGE ONE The secret is out! DJ Ely Banks is now starring at Stage One as the latest addition to the high-class entertainment offerings at Conrad Cairo. DJ Ely is set to take Stage One to new stellar levels by bringing the vibrant sounds of Dubai to Cairo making Stage One the hottest spots in town!

Immerse yourself in mouthwatering signature grills and wood-fired dishes in our lush outdoor garden with magnificent views of the Egyptian Museum

complemented by flavorful Shisha and live Arabic tunes.

Daily, from 4 pm to midnight.

BLOW DRY BAR, BY MOHAMED AL SAGHEER SALONS, OPENS A NEW BRANCH IN SHEIKH ZAYED Some of Egypt’s top media, bloggers and influential personalities were invited to celebrate the opening of Blow Dry Bar’s second branch opening inside Mazaya store at Lagenda Mall in Sheikh Zayed, on the 21st of March 2016.

For more information, call us on (02) 25778899.

bits & pieces

In celebration of healthy and fun competition, Marriott’s Foosball tournament came to an end with a bang! The finalists came face-to-face for the final match at Aida Ballroom to launch Meetings Imagined in Cairo.

Six booths were set up at the Aida Ballroom foyer; each booth represented one of Meeting’s Imagined purposes; Network, Decide, Produce, Educate, Promote, and Ideate. The set up displayed samples of how the food and beverages look like, the technologies used and supplies required. Attendees were introduced to the various concepts and were familiarized with the versatility of Meetings Imagined innovative ideas.

The 7th purpose, which is Celebrate, was displayed in grand style as the entire Aida Ballroom was designed and set up as a stadium with a wrestling ring in the middle.

marriot_light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" €$€£¥ руб marriot_light_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб

RADISSON BLU HOTEL, CAIRO HELIOPOLIS CELEBRATES EARTH HOUR Radisson Blu Hotel, Cairo Heliopolis hosted a private event to celebrate Earth Hour. The candlelight dinner took place by the pool and featured a six-course menu, specially designed by our award-winning Director of Kitchen, Chef Essam Sayed. Media and PR personalities as well as food bloggers—and food lovers—wined and dined in a romantic and cozy atmosphere while singing along to the tunes of Amr Adam.

JW MARRIOTT HOTELS & RESORTS AND MARRIOTT CONTENT STUDIO RELEASED NEWEST SHORT FILM “TWO BELLMEN TWO” Marriott International’s Content Studio released the second installment of the Two Bellmen short film franchise. Shot on location at the world’s tallest hotel, JW Marriott Marquis Hotel Dubai, Two Bellmen Two reflects JW Marriott’s commitment to luxury guest service, providing an entertaining and theatrical inside look into the action-packed world of two bellmen.

marriott_med_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_med_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_bold_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_bold_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_medium_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_bold_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб AbadiMTStd-Light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº– ≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–± AbadiMTStd-LightItalic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº– ≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–± AbadiMTStd_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–±

©2016 The Ritz-Carlton Hotel Company, L.L.C.

Marriott’s Foosball Spectacular Celebrating the Launch of Meetings Imagined at the Cairo Marriott

Culina's Friday Brunch A Theater Of Live Cooking

Bring all the family for a relaxing weekend brunch. Live Jazz complements the

luxury buffet as our culinary artists take the stage throughout the day to delight you in delicious flavors and the freshest ingredients from around the globe.

Every Friday from 1 pm to 5 pm.

64 Identity April 2016

BEST IN CLASS AWARD TO SHERATON MIRAMAR Sheraton Miramar Hotel lately received “Best in class award” as one of the best Egypt Starwood Hotels who could achieve outstanding results in 2015. The award was not only addressed to the name of the property but also nominated to a large number of its managers and supervisors who made noticeable achievements .

For more information, call us on (02) 25778899.

bits & pieces

Euro-Dolls at Sofitel El Gezirah marriot_light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" €$€£¥ руб

Sofitel Cairo El Gezirah, in association with the Institute Francais d’Egypte (IFE) Organized the Euro Dolls challenge with local artists from the Department of Arts at the American university in Cairo.

Each young artist was asked to prepare a doll representing one of the 28 countries in the European Union and 1 representing Egypt.

Three winners were announced during the award ceremony on March the 10th and the first winner won a 4 days trip to Paris.

marriott_med_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_med_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_bold_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriott_bold_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? åç´ƒ©˙ˆ˚¬µ˜øœ®ß†¨¥`¡™£¢§¶•ªº–“‘«…æ÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_medium_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб marriot_condensed_bold_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб AbadiMTStd-Light_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº– ≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–± AbadiMTStd-LightItalic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº– ≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–± AbadiMTStd_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ Δ˚¬µ˜ø œ®ß†¨ √∑≈ ¥Ω`¡™£¢ ∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒÂ˜Ø ∏ Œ‰Íˇ¨ ◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" $‚Ǩ¬£¬•‚Ç©‡ ∏ ø—Ä—É–±

©2016 The Ritz-Carlton Hotel Company, L.L.C.

The launching of the competition was held on 22nd February 2016 and all artists exhibited their dolls from the 7th to the 11th of March at the lobby.

Among the jury who selected the grand prize winner is the Italian ambassador Sandro Capello, European delegate Giuseppe Vasques, Ronan Prigent from the institute of France, and European ambassador’s wife Randa Mohan and our General Manager Laurent Betourne.

marriot_light_italic_abcdefghijklmnopqrstuvwxyz`-1234567890=[]\;’,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>? å∫ç∂´ƒ©˙ˆ∆˚¬µ˜øπœ®ß†¨√∑≈¥Ω`¡™£¢∞§¶•ªº–≠“‘«…æ≤≥÷ ÅıÇÎ´Ï˝ÓˆÔÒ˜Ø∏Œ‰Íˇ¨◊„˛Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ”“’‘ '" € $€£¥ руб

ROYAL MAXIM PALACE KEMPINSKI Recently opened most trending hotel in town, and the talk of the city Royal Maxim Palace Kempinski, the new hot spot for all stars. The famous French pianist Richard Clayderman, the astounding Arab singer Nancy Ajram both arrived to Cairo, and chose the palace for their stay and enjoying luxury at its finest at Royal Maxim Palace Kempinski.

SAMSUNG ELECTRONICS EGYPT CELEBRATES MOTHER’S DAY In celebration of mother’s day, Samsung Electronics Egypt arranged a competition that honors the vital roles of mothers everywhere, the competition took place through 3 universities, where the youth were given the chance to live a day in their mothers lives through a series of games. The 5 winning teams in each of the 3 universities were invited to a big event in UpTown Cairo and were awarded with the latest Samsung products, in addition to a trip to the winner, who gave the most heartwarming speech to his beloved mother.

Say Ciao To Italy's Finest At Vivo

In partnership with two Michelin-starred Chef Olivier Glowig, Vivo restaurant brings the flavors of Italy's countryside to the banks of the Nile.

Daily, from 6 pm to 11:30 pm.

EGYPTIANS STEEL AT TOLIP SPORT CITY & AQUA HOTEL Egyptians Steel company organized recently its annual meeting along with prizes distribution for the winners of the Quality Assurance Competition which was held between employees of 3 plants: Port Said, Beni Suef and Alexandria.

66 Identity April 2016

For more information, call us on (02) 25778899.

your star ARIES

March 21 – April 19

Strengths: Independent, spontaneous, optimistic, energetic Weaknesses: Selfish, jealous, impulsive, impatient Most Compatible with: Leo, Sagittarius, Gemini, and Aquarius How to Attract Pisces: In order to be with an Aries, you must give up any idea you might have of being clingy or needy. Aries are fiercely independent and adventurous, and will leave you in the dust if they feel you are holding them back.

Horoscopes

LIBRA

ARIES

Good news, Libra! You can expect to be a little adventurous with new sex positions this month, which is good news for your partner too!

TAURUS

Be prepared for an incoming high sex drive! Go ahead and funnel that energy to pleasing your partner, hopefully they’ll return the favour.

Already prone to be stern, the Saturn retrograde will make you less patient with children. Be careful to hold your tongue until it’s over in May.

Don’t worry if your sexual life feels a little dull right now; hang in there, you are expected to have a scorching summer between the sheets.

GEMINI

You are feeling on top of your game and entering into a long flirting stage, which may strain your relationship if you are currently committed.

CANCER

Expect peak sensuality at the turn of and middle of the year. The lull in April may cause you to stray, so if you really love your partner, stay focused.

LEO

SCORPIO

SAGITTARIUS

Now is the time to check anything off your physical to-do list, as in waxing and toning, because a sizzling sex month is expected right around the corner during May.

CAPRICORN

Capricorns can relax and not fret about their sex life, whether about its absence or presence. Everything relationship related will come naturally this month.

AQUARIUS

Sexy alert! Your sexual appeal is at a high level, so You are not in a mood to mince words right now, you will be able to attract nearly anyone who catches which will translate into more satisfaction in bed as your eye. you vocalize exactly what you want.

VIRGO

If you are suddenly interested in children, this is due to high romance levels at the beginning of the year.

If you don’t want children now, this feeling will pass.

68 Identity April 2016

PISCES

If you feel like you run into a soul mate during April, act on it. Your charisma should snag them and it may even blossom into something amazing.