Supplement
The best of 2018
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DECEMBER
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Just when you think the next year will not top the current year, life surprises you. While we’re sitting at the tail of 2018, all we can think of is 2018 was an interesting year, to say the least. Like every other year, it had its ups and downs, but unlike previous years, the ups were life changing.
When I was sitting with the team to discuss how we will put an end to the year, we were overwhelmed with ideas. We had so many ideas to the point of deciding to have this supplement along with the magazine. We wanted to shed light on each and every accomplishment that happened, but even with the supplement, we could not mention every achievement. The achievements varied – from individual work, to companies excelling at what they do, the entertainment business revolting and changing the industry, as we know it, to hotels changing our concept of hospitalities. As for Identity Magazine, I am proud of our own achievements. We celebrated our thirteenth year in the market, and we proved that we are not slowing down anytime soon. I hope 2019 is better for us, and for you. Here’s to many years of success.
Rola Kamel
Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s lifestyle, helping our female readers to discover and improve their own identities. Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus. The subscription rate is 240 L.E./year (12 issues) through Al Ahram, Tel: 02-27703190 Distribution by AL AHRAM Website: QPIX SOLUTIONS Printing House: SAHARA PRINTING COMPANY Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com
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15 eateries
TO BE DISCOVERED BEFORE THE END OF 2018 by Rana Ramez Egyptians are so into food and there is no use in denying it anymore! So let’s just focus on feeding our desires for tasty food and our urges of trying out new cuisines. Here are 15 of the best eateries around Cairo that are worth discovering and visiting before 2018 comes to an end.
1. CaiRoma
2. Ora Restobar
Looking for an authentic Italian pizza in the middle of Cairo? Search no more. This place is a true hidden gem in the heart of downtown. Located in a small alley, the place boasts an Italian spirit all due to the fact that the owner has lived most of his life in Rome. Starting with atmosphere and ending with food which most of its ingredients come from Italy, CaiRoma represents a timeless elegance.
The place is the perfect combination between fine dining and nightlife. With a huge variety of mouthwatering and incredibly delicious international cuisine, there will surely be something that suits each and every mood. With an indoor and outdoor seating area, the luxuriously inviting Ora guarantees a warm cozy night, especially by their fireplace table that you don’t want to miss.
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“ Eat Good,
Feel Good.
“
3. Mohave
4. Tabla Luna
Can you believe that the first Native American restaurant in Cairo is finally here? Named after the indigenous people of the land of America, Mohave centers its décor and food selection on the lives of the nomadic natives of America. With a menu full of signature dishes and interior full of tribal patterns, the experience will leave you warm and happy.
Have you ever tried Latin American food before? Whether your answer is ‘yes’ or ‘no’, you better head to Tabla Luna! With a cheerful and fun ambiance and their chili Nachos, there is nothing better to open your appetite for life. Though the place is not actually new, but the consistency of their food quality is admirable. Let the flavors fiesta begin.
5. Sabai Sabai
6. Eish W Gebna
If trying out new international cuisines is your thing, then this restaurant should be on your list. “Not a care in the world” is what Sabai Sabai stands for in Thai language, and that’s exactly what they offer with the contentment of the served Asian food and blissful coziness of the atmosphere.
Watch out all cheese addicts out there, something to feed your addiction is cooking here. Cheese fusions are heavenly at Eish w Gebna, and their food selection is just brilliant. You’re going to know what falling in love from the first “bite” is all about in the heart of the Fifth Settlement.
7. Battaw
8. The White Owl
Battaw represents a modern successful twist on the Egyptian cuisine that is nothing less than revolutionary. Forget about nostalgia and the traditional dishes; Battaw comes with a new concept that will definitely impress food lovers. From quinoa Tabouleh to Mehalabeya cheesecake; you’ll feel shocked in every good way.
Located in Maadi, The White Owl is an urban pasta-pub specialized in serving homemade fresh mouthwatering pasta. The place represents the core of the saying “Simplicity is beauty”. The small exclusive group of real pasta experts has just increased by one. Besides, their unique ambiance with the bald artwork makes it very encouraging to indulge in.
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9. Aeon
10. Sea Salt Bakery & Cafe
Designed as an apartment of five spaces, Aeon is a high-end luxurious international cuisine complementing our beloved Korba. The name means endless time, and that’s exactly what you’ll wish to have the moment you step inside, with the ambiance of the Great Gatsby and the heavenly food cooked to perfection.
The adorable little Sea Salt Bakery and Café has made the impossible equation, possible. Besides offering breakfast all day long, the food served is satisfying yet super healthy. With a sugar-free, dairyfree, gluten-free and of course guilt-free menu, the place is basically a haven for healthy food seekers and anyone with food allergies.
11. Zulu
12. Buffalo Wings and Rings
It’s a big shame that we’re not familiar with the cuisines of our own continent, that’s why Zulu decided to step in and educate us about South African food. Located in Maadi and run by a South African couple, it is a whole new adventurous experience that brings the yummy traditional plates of South Africa to Cairenes.
Located at the Radisson Blue, this is your typical sports bar similar to those you can find in the British capital. By optimizing the experience of watching sports through serving suitable, delicious and easy to eat food, Buffalo Wings and Rings is definitely a pioneer in this area. The deep flavors, fresh ingredients and energetic atmosphere made Buffalo worthy of its place on this list.
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13. Gringo’s Burrito Grill
14. Speakeasy
Saving its place since almost 2012, it wasn’t fair to skip Gringo’s just because it has been around for a long time! This is by far one of the best places out there serving authentic Mexican food and it succeeded in preserving the same quality of food and level of service since its opening. They now have 3 branches in Maadi, Zamalek and Fifth Settlement for the love of nachos!
Located in Heliopolis, Speakeasy is an elegant venue with an exceptional Mediterranean cuisine. The menu includes original dishes that are hardly found anywhere else. Not to mention that the restaurant de jour is located inside a 1920’s historical villa that just levels up their game alongside with the Cigar Lounge.
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We apologize if we made you hungry. Now let the food scouting begin before the year ends.
The sister of Butcher’s Burger is an underrated family member and we decided to take some action. The place has a menu that includes a huge variety of comfort foods, a very cozy and casual ambiance and excdellent quality of service. The twins represent American food at its best.
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STYLE #1 THE DAY OF JUDGEMENT/YOMEDDINE Set in Egypt, the film written and directed by Abu Bakr Shawky tells the great emotional story of Beshay played by Rady Gamal, a middle aged man diagnosed with the rare disease ‘Leprosy’. Following the recovery, he suffered the extensive scarring in addition to the loss of his mentally ill wife; along the way of finding the father who abandoned him as a child, with his young orphan friend Obama. This beautiful must watch piece of art touched so many lives and won so many awards, including Cannes Film Festival’s Francois Chalais, Heartland International Film Festival’s Best Foreign Language Contender as well as the Gouna Film Festival’s Audience Award!
#2 GUNSHOT/EYAR NARI Set in Egypt during the 2011 revolution, Gunshot or Eyar Nari, written by Haitham Dabbour and directed by Karim El Shenawy, is a crime drama with a political twist that involves Ahmed El Fishawi playing an alcoholic doctor who investigates the mysterious circumstances of the murder of a young man played by Ahmed Malek, with the help of the persistent journalist portrayed by Ruby. This story is going to keep your mind wandering until you face the incredible plot twist, you just have to wait for it!
THE BEST EGYPTIAN MOVIES OF
2018
by Aya Aboshady
What a crazy ride has 2018 been, right?! It was such a long year full of ups and downs, awesome trends and insane moments! But apart from all of that, this year also offered great movies, the types that always stay with us no matter what. From the deeply emotional dramatic ones to the funny comedies and thrilling crimes, Egyptian cinema has presented so many films that are worth watching, and that’s why we’ve decided that it’s the perfect timing to bring you a list of the 9 best Egyptian movies released in 2018.
#3 KARMOUZ WAR/HARB KARMOUZ
#4 DIAMOND DUST/TORAB EL MAS
Harb karmouz, written and directed by Peter Mimi and Mohamed El Sobky, is one of the highest grossing Egyptian motion pictures of all times! That movie was outstanding on so many levels; from the cinematography to the touching story of the loyal and brave police officer played by Amir Karara, who throughout the entire film was trying to protect his people and stand for what is right against all odds!
Based on Ahmed Morad’s very popular bestselling thriller Torab Al Mas, and directed by Marwan Hamed, this movie features so many of our beloved actors like Asser Yassin, Sherin Reda, Maged El Kedwani and more. It is about a pharmaceutical salesman, Taha, whose world turns upside down, with so many dangerous secrets getting revealed following the mysterious murder of his father. And all of that definitely involves a small glass bottle of diamond dust that deserves all the hype it got the whole year!
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#5 FORK AND KNIFE/SHOKA W SEKINA
#6 INDUCED LABOR/TALQ SENAEE
Asser Yassin, Menna Shalaby and Eyad Nassar aka ‘Everybody’s favorite trio’ all star in Adam Abd El Ghaffar’s outstanding film which aired for the first time during the 2018 Gouna Film Festival. The story tackles marriage and relationships from different aspects. From love and betrayal to sex and romance; Fork and Knife is really a different movie that is incredibly interesting to watch, definitely one of the best this year!
Written and directed by Khaled Diab, this comedy drama was unexpectedly one of the best this year. With Maged El Kedwani’s great sense of humor along with the beautiful Horeya Farghaly’s awesome acting skills, Talq Senaee was a very relatable film narrating the story of an Egyptian family and their desperate attempts at acquiring an American visa at the embassy.
#7 EYEBROWS/MATE’LASHA’N EL HAGEB
#8 WHAT COMES AROUND/EL GAM’EYA
Eyebrows or Mate’lasha’n El Hageb, directed by Tamer Ashry and written by Haitham Dabbour, features two of the very talented young Egyptian actresses, Asmaa Abouzeid and Mariam El Khosht. It recites the tale of a Burka wearing young woman as she discovers throughout the movie things she never knew about herself, including that she hides more than just her face and body underneath.
Set in Egypt’s Road El Farag, written and directed by Reem Saleh, the 79 minute documentary revolves around how an assembly or El Gam’eya changed the lives of six poor people who are in a constant struggle with life and its responsibilities. Such a simple movie with a very strong message that is worth all the applaud!
#9 KARMA Written and directed by Khaled Youssef, the movie Karma tackles the different aspects of two men’s lives and personalities; one is a Muslim and the other is a Christian, both characters are portrayed by Amr Saad, with the rest of the cast being Khaled El Sawy, Ghada Abd Elrazek and Zeina. The film also explores the relationship between the two men as each lives his life separately in suspicious conditions where corruption, politics and romance are also involved. Karma is seriously a very important movie that is more or less relatable to the Egyptian society and is so worth checking out! We honestly cannot wait for more from the Egyptian filmmakers for next year. 2018 has already shown us how Egyptian cinema has significantly raised its own bar, and we’re definitely looking forward to see it shine even more in the future! IDENTITY 9
The 2018 Egyptian Trends by Aya Aboshady
As we all know, the Egyptian society -mainly the social media active part of it-, hardly skips a trend! From the hilarious memes, the weirdest discoveries and the great artworks to the incredible scandals and trending obsessions; 2018 has been full of every single one of those and more. This year, like any previous one, partly revolved around the good entertainment that usually makes one’s life a bit lighter. For that reason we brought you the 11
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Egyptian trends that significantly grabbed all the attention for quite some time during 2018.
1. Meghan & Harry
The former Suits’ actress Meghan Markle and Prince Harry’s beautiful wedding ceremony was literally the talk of the universe for some time this year. However, Egyptians did not let this one slide without creating thousands of memes about it; 10 thousand
about the wedding and another 100 thousand about how ‘deeply in love’ the couple always look. It’s quite funny actually!
2# Gouna Film Festival
The second edition of the Gouna Film Festival (GFF) launched this year and our timelines were filled with nothing but the amazing dresses and the beautiful films. Also, the fact that Patrick Dempsey, Sylvester Stallone and Owen Wilson made their appearances was mind blowing. GFF was seriously a great celebration of national and international filmmaking, especially in the Middle East!
3# Enti Ay Kalam
Just reading the subheading immediately made it stick in your head, right?! Tamim Younes’ hit was everybody’s favourite song for a while since not one social media platform skipped the tune! From how hilarious the idea of it being a one liner to the upbeat trendy 80s music, as well as the video itself; the hit was one of the greatest trends of 2018!
4# The Kiki Challenge
Kiki, do you love me? Are you riding? Say you’ll never ever leave from beside me! It’s almost certain that every group of friends has at least one or two people who had actually done the Kiki Challenge. All social media platforms In the summer of this year, all social media platforms were full of random people getting out of their cars in the middle of the road to dance to Drake’s In My Feelings! Celebrities like Dorra, Yasmine Raees, Dina El Sherbiny and more joined the wave as well!
5# Egypt in the World Cup
Because Egyptians are known for their football passion and most importantly because Egypt qualified for the World Cup for the first time in 28 years, June and July of this year were ALL about football! However, unfortunately with our national team dramatically losing one game after another, people everywhere were torn between their huge disappointment and trying not to crush the players. Tbh it was such a bummer!
6# Mo Salah’s Maldives’ Photos
Who could forget Mo Salah’s famous Instagram coconut photo? After the World Cup, the Egyptian footballer went on holiday to the Maldives and posted a series of photos from the trip. Needless to say, social media went crazy with memes about Salah’s pictures that he even pointed it out, it was hilarious!
7# David Schwimmer being a Theft Suspect
This one was insane! Trying to catch him, Blackpool’s police department has posted a snapshot of a video showing a man stealing an energy drinks box from a restaurant. The thing is the man looked IDENTICAL to Ross Geller from Friends and a series of comments with some of the popular series’ references has broken out that even the police department’s account and David Schwimmer himself participated in the wave!
8# Amr Diab and Dina El Sherbiny
Actually this one started at the end of 2017 and strongly continued throughout this year with social media literally having nothing to talk about but the couple for around 9 months straight! From the shippers to the haters, Amr Diab and Dina El Sherbiny aka ‘Borg El 7out’ were and kind of still are the talk of the town. However, we wish the happy couple a great life nevertheless!
9# Alexander The Great’s Tomb
This one was both interesting and terrifying at the same time! Around the middle of the year, a mysterious tomb was found in Alexandria, Egypt and for some reason the whole world was anticipating the reveal as they thought it belonged to the long lost Alexander the Great; rumours of the liquid found inside being world ending started to emerge from there. However, none of this turned out to be true in the end!
10# The Sergio Ramos War
When the entire Egyptian nation came together as one! In May 2018, Real Madrid’s defender Sergio Ramos severely injured our one and only Mo Salah in the Liverpool vs Real Madrid Champions League final, threatening the possibilities of his participation in the Russia 2018 World Cup. Ever since, it’s been Sergio Ramos vs Egyptians forever! It was even said that some fans actually managed to get the player’s phone number and sent him so much hate that he had to change it...Woah!
11# The Lunar Eclipse
In July 2018, the world witnessed the first total lunar eclipse since 2011. It was also the longest lunar eclipse in the 21st century, lasting for four hours! And of course, Egyptian went crazy about this, taking amazing pictures of the moon and posting them. Many people went out to several areas around town to watch the lunar eclipse with their friends. Even though it’s December and 2018 is not totally over yet, looking back at how hilarious, interesting and fun our Egyptian trends have been is still hella nostalgic. Don’t you think?
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The Stars
Introducing Grabbing Everyone’s Attention With
OPPO by Raghda El-Sayed
Production: CAROUSEL Photography: ABDALLAH SABRY Fashion Director: GEHAD ABDALLA Fashion Coordinators: OMAR HESHAM, OMAR FADDA & DONIA GABER Makeup Artist: AYA ABDELHAMID Hair Stylist: EMAD SWILAM Shot on Location: GERO LAND WARDROBE: DESIGUAL
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This year has been the year of the rising stars – and with the launch of the OPPO F9, OPPO collaborated with Egypt’s hottest rising stars; Mohamed El Sharnouby, Huda El Mufti and Khaled Anwar. The three stars have been making a name for themselves over the last couple of years, but when they appeared together in the hit show “Ka’eno Embareh”, the stars definitely showed viewers that they are the up and coming stars to keep an eye on! Each of the stars does represent a major key point of the OPPO F9 – they steal everyone’s attention, just like the phone, and they always look elegant, unique, and are always ready for action. The OPPO F9 comes in three unique different gradient designs, which each represents one of the stars – Sunrise Red, Twilight Blue, and Starry Purple, with inspiration coming from nature – sunrise, twilight and starry skies. The Sunrise Red design, just like El Sharnouby, is loud, yet elegant and demands attention. The Twilight Blue, like Anwar, is calm, yet unique and youthful. As for the Starry Purple, it is the diva of the three designs, just like Huda! Additionally, the OPPO F9 design has a waterfall screen to make the display as great as ever. Looks and designs aside, we all know phones and actors are all about the performance. The OPPO F9 does not fail in that department either. The F9 has made breakthroughs in fast charging with its “VOOC flash charge” which provides “5-min charge, 2-hourt talk” performance and is one of the fastest and safest charging technologies in the industry. F9 is also the first phone with fast charging technology in its price segment. With the similarities between the stars and the F9 being made clear, we sat down with the stars of OPPO to discuss their work, present and future, and to know more about them. We started with Mohamed El Sharnouby, the singer and actor. With a movie, two TV series, a song and a number of concerts – including a few with the one and only Omar Khairat – El Sharnouby has been one of the busiest people in the entertainment industry this year. So how did the 23 year old manage to achieve all this success in not only a short time, but at the same time? “Time management is the essence for me. I force myself to organize my day and manage my time very precisely. We all waste time every day on
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little things without even realizing it. Like waiting for our phones to finish charging, for instance.” El Sharnouby continues, “It takes about 2 to 3 hours to charge your phone, and during those hours, I could literally finish a whole project instead of just waiting for my phone to finish charging. That is why I agreed without hesitation to be the face of OPPO in this campaign. If I can have a working phone in 5 minutes of charging, I’ll take it!” We later had a little chat with Khaled Anwar, who rose to fame during the hit Ramadan series “Haza el Masa’a”, which some would argue was the top series in 2017. Following his breakthrough success, Anwar took 2018 by storm by working in, not one, but three TV series. He appeared in two Ramadan hits, “Abo Omar El-Masry” alongside Ahmed Ezz, and “Awalem Khafeya” with the iconic Adel Imam. Unlike El Sharnouby, Anwar has more of an introverted personality, which he spoke about, “I spend most of my time on my phone; from taking pictures and selfies to document my memories, to even playing video games. I’m a very visual person, and that was the reason I was attracted to the OPPO F9 – a waterdrop screen with great visuals, and a kickass camera – what more could I ask for?” Our final chat was with Huda el Mufti. In the age of social media, models can quickly lose their relevancy, but only a few stand out; and Huda el Mufti is one of them! Huda became an iconic model in just a few years – she even graced our covers at Identity before – but the star did not stop there. Huda made her acting debut in Ramadan of 2017, also with Khaled Anwar, in “Haza El Masa’a”, and appeared with Yousra in her 2018 Ramadan series “Ladina Aqwal Okhra”. Just like the OPPO F9, Huda’s look is unique and always turns heads. Her look and sense of style quickly made her a fashion icon, and you would think that her first major national ad campaign as an actress –not a model – would be of a fashion brand, not a phone brand. Huda commented on that saying, “Fashion is evolving, and technology is now becoming a main pillar in fashion. The OPPO F9 is more than just a phone; its design is truly a piece of art. I believe that OPPO are leading the path to officially placing phones, which are now essentials, on the fashion map!”
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“
Fashion is evolving, and technology is now becoming a main pillar in fashion. The OPPO F9 is more than just a phone; its design is truly a piece of art.
“
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WHY OPPO REMAINS THE COMPANY TO BEAT IN 2018! by Raghda El-Sayed
If you’re an avid reader of Identity Magazine, you might remember that we started this year with a special issue featuring OPPO and their accomplishments for 2017. We’re now ending the year, and OPPO still remains on top, with no signs of slowing down. How was this year even better than the last year for OPPO? We don’t mean to brag, but we can say that Identity might have been a good luck charm for the brand. OPPO STARTED THE YEAR WITH A SIZZLING HOT BANG In January of 2018, OPPO started the year strong with the release of the OPPO F5 Red Edition launch, where they had Amina Khalil be the face of the phone. To celebrate the launch of the Red Edition, OPPO had Amina Khalil grace our cover at Identity Magazine for a special “Best of 2017” January issue. Additionally, OPPO threw an unforgettable launch event at SASS restaurant, with a Red-and-Black theme and attended by Egypt’s top influencers and VIPs.
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OPPO THEN WENT TO RUSSIA The highlight of the year had to be, hands down, the World Cup, and OPPO did not miss the chance to be there! Yes, OPPO sponsored the National team and became the official smartphone sponsor for the Egyptian National team. Since OPPO are not selfish people, they let the team supporters send messages to the National team in a campaign that truly inspired everyone.
OPPO LAUNCHED YET ANOTHER PHONE FROM THE F SERIES – THE OPPO F9 Are you counting? That’s a lot of phones launched in the same year under the F-series!! The F9 was launched at yet another unforgettable launch event, but this time it was the Mena House with the pyramids approving their location choice. The F9 introduces the VOOC flash charge technology in the F series –something many OPPO users have been waiting for. OPPO ENDS THE YEAR WITH FASHION, FASHION, AND MORE FASHION!
OPPO LAUNCHED THE F7 AND QUICKLY BECAME THE TALK OF THE C-TOWN – ANY BEYOND The F series became OPPO’s most anticipated phone release, and with a larger than life launch party in Uptown Cairo, the F7 quickly became the most wanted release of 2018. OPPO did not stop at Cairo; however, OPPO went beyond and made it to Sahel during the OPPO F7 Youth Edition launch, where they had a selfie workshop by top photographer Abdallah Sabry. Top influencers attended the event, as well as selfie queens and kings – like Huda El Mufti and Khaled Anwar.
OPPO sponsored this year’s Cairo Fashion Festival season 10, and just like their previous year, they went beyond regular sponsorship. This year, OPPO collaborated with everyone’s favourite bags brand ZAAM, and for the first time ever, introduced his full clothing collection – OPPOCALYPSE. This collaboration is one of OPPO’s ongoing support of fashion as well as youth since their launch in Egypt. What’s 2019 holding up for OPPO? We’ll have to wait and see, but we’re fairly positive that it would be even grander than 2018.
OPPO FOUND THE X AT ARMANI BURJ KHALIFA The beyond still continued with OPPO, where the revolutionary flagship Find X made its Middle East and Africa debut at the top of the highest hotel in the Middle East, and the world, Armani Burj Khalifa. Do we even need to say more?
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TOP 5 BEST ACHIEVEMENTS IN EGYPT 2018 by Amina Moustapha
Hard-work, determination and sacrifice are what pave the way to success, because success isn’t given, it’s earned. Every achievement deserves acknowledgment, and now that we are one month away from starting a brand new year, we must look back at 2018, celebrate all its triumphs, and give a well deserved round of applause and credit where it’s due. Here are the top 5 best achievements in Egypt 2018:
Liverpool with 17 goals in 21 league games. Salah’s achievements didn’t halt on this, he won the EA SPORTS Player of the Season award, Premier League Golden Boot, and he received the Standard Chartered Player of the Month award, after being voted the team’s star man by Liverpool fans for the eighth time, since joining the Reds last summer. It was quite clear that 2018 was the year for Salah, and we couldn’t be more proud of our phenomenal player.
1. SALAH WAS CROWNED AFRICAN PLAYER OF THE YEAR
2. FEMALE MINISTERS IN EGYPT’S CABINET
Another year kicked off with Mohamed Salah marking a victory. On January 4th Salah was named African Player of the Year, to recognize his success on all fronts in 2017 after he inspired the whole country to a long-awaited World Cup spot. Salah was the top-scorer in the final round of qualifiers as Egypt reached the World Cup for the first time since 1990. He has had a stunning first half of season at
For the first time in Egyptian history, this year we have eight female ministers in the Cabinet, which makes almost 25% of the Cabinet! Yes, it’s not enough, but we must start somewhere, right? The ministers include Hala Zayed Minister of Health,Yasmine Fouad Minister of the Environment, Inas Abdel-Dayem Minister of Culture, Rania AlMashat Minister of Tourism, Ghada Wali Minister
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of Social Solidarity, Nabila Makram Minister of Immigration, Hala El-Saeed Minister of Planning, and Sahar Nasr Minister of Investment and International Cooperation. Talk about breaking through glass ceilings! You rock, ladies.
Center in Philadelphia. Way to go guys, keep up the amazing work.
4. 20 EGYPTIAN WOMEN MAKE FORBES MIDDLE EAST’S MOST INFLUENTIAL WOMEN Forbes Middle East included 20 Egyptians in its 2018 ranking of the region’s 100 most influential women; 18 businesswomen and 2 government department heads. In the business field, the list ranked the Middle-Eastern businesswomen based on the revenues of the companies they led, their titles and impacts on large corporations, and the growth of their entities in the past three years. As for women in government, Forbes took into account their roles and influence in increasing the country’s Gross Domestic Product. Here are the names of these amazing and influential women: Lobna Helal, Nevein Gamea, Elham Mahfouz, Mona Zulficar, Dalia Al-Baz, Sahar Al-Damaty, Nevine El-Messery, Mervat Zohdy Soltan, Sahar Farahat, Rasha El-Azhary, Hania Sadek, Marwa Al-Ayouti, Hend El Sherbini, Reem Asaad, Hala Sakr, Hoda Mansour, Noha El-Ghazaly, Shahira Zeid, And Rana Adawi. Bravo, ladies.
5. EGYPTIAN ATHLETES MEDITERRANEAN GAMES
3. EGYPT DOMINATED THE WORLD OF SQUASH When it comes to squash, no one can play it like the Egyptians. In June 2018, Egyptian players took over the Top 10 list of the Professional Squash Association (PSA). In the Men’s World Ranking, 6 Egyptian players were among the Top 10 PSA; Mohamed El Shorbagy in first place, Ali Farag in second place, Marwan El Shorbagy in third place, Tarek Momen in fourth place, Karim Abdel Gawad in eighth place, and Ramy Ashour in ninth place. As for the Women’s World Ranking, 4 Egyptian players were among the the Top 10 list; Nour El Sherbini in first place, Raneem El Welily in second place, Nour El Tayeb in third place, and Nouran Gohar in sixth place. In October for the second consecutive year, the FS Investments U.S. Open Squash Championships produced two Egyptian champions as world No. 2 Raneem El Welily upended compatriot and world No. 1 Nour El Sherbini in three games, and Mohamed ElShorbagy staged a five-game comeback against Germany’s Simon Rösner to claim his third title in the past five years at Drexel University’s Daskalakis Athletic
RULED
THE
18TH
In the 2018 Mediterranean Games in Tarragona, Spain, Egypt participates in this 18th edition with 170 players participating in 21 sports. Alexandria contested to host the competition but the Spanish city, Tarragona, got 36 votes, only two votes more than Alexandria which amassed 34 votes. The Egyptian national champion and record-holder, Farida Osman, won two gold medals, and a silver medal. On her first day, Osman got the silver medal in the Women’s 100m Butterfly event. On the third day of the competitions, she earned a gold medal for the Women’s 50m Butterfly event, breaking Mediterranean Games record in just 25:48 seconds. She wasn’t the only Egyptian player shining in the competition; Egyptian players rocked in different type of sports securing 30 medals in total; 11 Gold, 8 Silver and 11 Bronze. Ahmed Saad and Heba Saleh, the weightlifting champions, , Giana Farouk, Malek Gomaa, Ahmed El-Asafer, Ahmed El Mesery and Areeg Rashed, the karate champions, Marwan ElKammash, The freestyle swimming champion, Afaf Elhodhod, the shooting champion, and many more Egyptian players all raised Egypt’s name so high and came back home as winners. Our hats off to everyone whose name was mentioned above, and to all the other achievements that took place this year, great job guys, keep up the good work.
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ESSENTIAL APPS FOR RUNNING A BUSINESS ON THE GO by Elhusseni Fekry Running a business requires a diverse set of skills. Business owners may struggle to cater to specific requirements such as keeping track of the financial position of their business or keeping up with their meetings’ agenda. The act of managing the business can be the essence of the challenge. As the contemporary business environment is dynamic, desktop-based computers are not enough, as the dynamically versatile market needs equally dynamically versatile tools; thus, smartphones became essential to the modern business owner, to stay updated on the go. We will show you some essential apps to cater to each of these general aspects necessary for every entrepreneur and how to choose the best one for you.
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1. Wunderlist/Habitica (To-Do List) Besides the creative name, Wunderlist is an interactive, synchronized to-do list. There are plenty of to-do list apps. What makes Wunderlist special is that it allows you to maintain checklists within a parent to-do list. Yet, the key feature of Wunderlist allows you to share a to-do list with others and even maintain a chat/comment section in it (similar to a comment section or a forum), enabling you and your coworkers to synergize. Wunderlist supports a PC version, which is in live sync with your mobile list via your account. Wunderlist’s Prominent Feature: Synchronized to-do list supporting various users
However, writing a to-do list can be boring and we all know that many of them don’t get ticked off. Habitica applies a brilliant twist on to-do lists, making it more interesting. Habitica turns making to-do lists into a mini-mobile game; managing your chores becomes a form of an RPG (role-playing game) where you level up after doing tasks and maintaining habit streaks. Though it can be a little bit confusing to get around at first, the sense of being rewarded and leveling up when you manage your tasks is totally worth it, turning business into fun. Habitica’s Prominent Feature: Compelling, entertaining interface for managing a to-do list, easier support for daily, habitual tasks.
2. Trello/Slacks (Project Management)
Trello is a well-established name when it comes to project management apps and a must-have for any entrepreneur. Trello offers the option of juggling different projects. Normally, it’s a free app, though its strongest features are only available in the paid version. There are various payment options provided to users. Trello provides better user interface compared to other project management apps. It can be accessed on your laptop or PC as well as your mobile, allowing you to check updates with your coworkers on the go. Trello’s Prominent Feature: Assigning tasks to coworkers and follow-up On the other hand, Slacks is more of a project management messaging app. It allows you to contact your teammates by creating a form of a proxy network, keeping you in touch with your coworkers on the go. Slack’s comparative advantage, compared to Trello and most project management apps, is allowing you to incorporate various apps into it, such as to-do lists from Wunderlist, previously mentioned, and Google Docs. Which provides a wider option for third-party apps sharing. Slack’s Prominent Feature: Messaging your coworkers, incorporates third-party apps into it
3. Wallet
(By BudgetBakers)/Spending Tracker (Tracking Revenues and Expenses) Regardless of any altruistic motives, a business’s primary goal is to maximize profit. In doing so, any business owner tweaks with this equation:
Higher Revenue - Lower Expenses = Higher Profit The simplicity in the name does deliver, as it is very simple to use, rendering it one of the most userfriendly, financial apps out there, and also more visually compelling. However, the free version provides the option of syncing with one bank account only and managing a maximum of 3 different accounts. The paid version provides managing more accounts and wider sync options, along with adding users, and controlling the degree of their access, to manage the wallet with them. Wallet’s Prominent Feature: Analysis reports for finances, managing different accounts easily Spending Tracker, on the other hand, is more userfriendly compared to other mobile apps. It is more convenient for the earlier stages of a business, due to its simpler interface and calculations methods. What it lacks in diversity of function it provides in functionality and simplicity. Spending Tracker’s Prominent Feature: Simple, userfriendly interface, simple revenue analysis, features provided for free
4. Evernote/Microsoft OneNote (Digital Notebooks)
Evernote is a cross-platform notebook application. It allows you to manage multiple notebooks and their notes on your mobile and refine them on your PC later on. Additionally, you can even share these notebooks with colleagues and discuss it with them, even granting them access to edit these notes. Evernote allows you to incorporate voice notes, photos, and even location. Not to mention that it allows you to add a checklist within any notes, with minimal to moderate word editing facilities. The free version offers enough services already; the paid version delivers more storage to store synced dates per month. Evernote’s Prominent Feature: Simple to use, most features are provided for free On the other hand, Microsoft OneNote is a powerhouse application when it comes to digital notebooks; however, the downside of OneNote is that in order to sync the mobile app with your PC version, both have to be paid versions. OneNote Prominent Feature: Wider range of available options compared to other digital notebook apps
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The 2018 Egypt ’s Startup
TRENDS & INVESTMENT WRAP-UP! by Nouran Ghannam from Startup Galaxy A perfect dinner party always has many plates on the table. You’ve got the main course and perhaps, salads and appetizers too. There’s always room for smaller bites like sambusa though, right? Like a dinner party, the Egyptian economy is composed of big and known business industries. However, rising is the startups sector. Smaller, but albeit for economies, very filling. Ever had enough sambusa? Probably not. Similarly, the Egyptian economy couldn’t have had enough of startups this year! According to the World Bank, Egypt’s real GDP grew by 5.3% in 2018, up from 4.2% in 2017. A noticeable portion of investment is believed to be due to startups, especially in Transportation, Food & Ordering, Shopping (or E-commerce) and Business Services. This investment is also forming four trends in the next few years.
1. BUSES: Investments in Alternative Transportation This year, Careem and Uber introduced a “new” method of transportation: buses. Uber has launched Uber Bus in Egypt, the first market worldwide, and Careem is also testing buses in Cairo and 13 other cities across Egypt. Uber and Careem were not pivotal in creating such a trend. Much smaller local startups were the pioneers in bringing this idea to Egypt. In April, Swvl raised $8 million in Series A funding, one of the largest tickets Egyptian startups have received. Buseet, launched in 2016, has grabbed an undisclosed amount and vows to solve the commuting problem. Additions to Cairo’s internal bus systems, connecting cities and booking online are: Tawseela, Eazy, Tazcara and others. Booking a seat in someone else’s car through carpooling startups has also been on the rise. Traffic is clearly becoming unbearable, and that instigated a couple of millenials to invest their time to innovate in transportation. The sizable investment coming in to Egyptian startups in transportation and
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specifically buses shows that we’ve got a new trend coming: alternative commuting through private bus companies utilizing technology.
2. FOOD & ORDERING: Investments to Avoid Call Centers If you’re moving around, then you’re probably eating too, right? In Egypt, there are sub-trends in Food & Beverage. First, there’s an increase in numbers and investment in food ordering apps. Otlob’s foreign competitors have arrived: Glovo and UberEats. (Uber again, yes, they’re just loving Egypt this year). Elmenus is a local Egyptian startup that received a $1.5 million investment end of 2017 from Algebra Ventures; they launched their online food ordering option in 2018. The second sub-trend is grocery apps, where you can order your daily vegetables, milk and other necessities through apps like Knockmart, Goodsmart, Weelo, Gomla Online, El5odary, Fakahany and more. Finally, the third sub-trend in ordering food online in Egypt is home cooks and gourmet chefs. Most notable startups are the duo GetMumm and Yumamia, where you can order homemade meals.
3. E-COMMERCE: Online Shopping Malls and Offers Egypt has a large population, and despite internet penetration still hanging at a low 37.8%, that percentage converts into one of the largest markets in the region. Many of the known shopping websites such as Souq and Jumia enjoy a hefty chunk from this. The government is getting involved with a National E-Commerce Strategy for Egypt as well as rumours of a new VAT tax on online transactions (not yet implemented at the time of writing this article). Worth mentioning in investment this year is La Reina, the online marketplace for renting designer dresses. The website raised $1 million in 2018 and consumers could offer their dress up for rent, while others can browse dresses available.
cash payments, which is still quite the biggest portion with a minority operating with credit card usage in the country. The second one is payment platforms and DCB (direct carrier billing). The biggest news in 2018 was TPAY, when A15 sold a 76% stake to Helius Investment Partners. In startup lingo, a dragon exit. Sahar Salama, the Founder of TPay Mobile expanded operations to most countries in the Middle East, as well as Turkey and Pakistan. An Exciting Year Ahead The biggest investment of the year 2018 was in September with Vezeeta, raising $12 million led by STV. Vezeeta has given patients the ability to check doctor recommendations and book faster.
Within e-commerce, other startups have emerged to service online shoppers. This year, startup elprices. com raised a total of $1.2 million, a tool for shoppers to compare the same product across different websites. In this category are also Yaoota and the mobile focused comparison startup, Btefrek.
4. DOING ONLINE BUSINESSES: Just Got Easier! In order for the e-commerce sector to grow, and the push for retail to go online in Egypt, there were two major trends in business-to-business (B2B), less experienced by end consumers. The first one is the rise of logistics companies: Voo, Bosta and the newest addition, Halan. These startups also handle
Egypt’s startup world is full of good news, but the reality is the death rate of startups in Egypt remains quite high. One of the startups mentioned in this article could already be dead by the time of publishing! Inflation has decreased the purchasing power of many, with private consumption, as part of the real GDP, actually decreasing from 4.2% to 3.9% in 2018 (World Bank Report). Egyptian entrepreneurs face multiple barriers too, according to the latest Global Entrepreneurship Monitor for Egypt (2017). The Egyptian government is expected to amend more policies to encourage the changes happening above. If you are interested in the startup world and ready to discover what’s happening, head to StartupsGalaxy. com, a free online directory of startups in Egypt and a blog for startup millennials. With over 200+ startups across 14 categories, you can download interesting apps, checkout marketplaces and most of all, give them a try. Until then, always check out and try smaller plates at dinner parties; you might just find your new favourite food, sambusa. IDENTITY 27
Best Hotels in 2018 by Mahmoud Abo Daif
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Jw Marriott Cairo
well-known JW’s that showcases perfectly prepared selections of Australian beef and other premium meats.
The luxury JW Marriott Hotel Cairo offers a truly immersive experience, with five-star accommodation, award-winning service and a prime location in the city’s Heliopolis district. You’ll find everything you need here to relax and feel invigorated.
- Mandara Spa provides an oasis of tranquility amidst the energy of Cairo. Set within the heart of the luxury resort, the spa features a range of wellness treatments, designed to pamper and restore you.
Beside the award-winning service and prime location, the hotel offers: - The choice between 32 meeting rooms, covering more than 87,187 square – feet to host up to 2,262 guests.
- The luxury of an outdoor and an indoor swimming pool.
- Twelve restaurants and lounges including the
Sheraton Cairo Hotel Casino Only 601 m from the Cairo Opera House, Sheraton Cairo Hotel & Casino offers a seat on the west bank of the river Nile in unique adjoining towers and proudly stands tall as one of Cairo’s greatest landmarks. Don’t forget to try your luck at Blackjack or the slots in their dazzling casino. Besides being a great landmark, the hotel offers: -The choice between 15 meeting rooms, including two ballrooms, covering more than 4,165 square – feet to host up to 560 guests.
- 24-hour fitness center with modern equipment and personal training.
- Guest rooms and suites with spacious layouts and amazing views of the golf course.
-Seven restaurants and lounges including Cairo’s premier, award-winning Carlo’s - Le Pacha 1901 -A wellness Center as the perfect retreat after a day of touring the city or a long conference, including a steam room, spacious sauna, Jacuzzi and massage rooms. - 24-hour fitness center with modern equipment and personal training. - A luxurious swimming pool and a children’s pool between the two great towers. - Spacious rooms overlooking magnificent views of the city or the river Nile, truly a legendary landmark in the heart of Cairo.
Cairo Marriott Hotel Omar Khayyam Casino
Located in the beautiful island of Zamalek with a view of our majestic Nile, the Cairo Marriott Hotel gives you a royal experience befitting the kings and queens of Egypt. Cairo’s Omar Khayyam Casino has enthralled visitors for over 25 years, with its palatial décor and exhilarating gaming tables and slot machines. An exciting evening awaits you here at the hotel. With the authentic view and location, the hotel provides the following:
Nile Ritz Carlton
Located in the heart of Cairo – between the Nile and the historic Tahrir Square –the Nile Ritz- Carlton is truly the luxury hotel that gives you the authentic Cairo experience. The hotel features panoramic views of the Nile corniche and is only a stroll away from Qasr El Nil Bridge and Cairo Opera House. Other than the strategic location, the hotel provides the following: • Nine restaurants and lounges including Italian cuisine at Vivo and NOX rooftop cocktail lounge.
- Fifteen restaurants and lounges that will take you on a journey of cuisines from the English one at Harry’s Pub all the way to an American experience at Roy’s Country Kitchen - A variety of 19 flexible event venues, covering more than 35,000 square feet with the ability to host up to 1000 guests. - 24-hour fitness center with modern equipment and personal training. - A luxurious swimming pool in the middle of the hotel’s royal buildings in addition to a children’s pool. -Guest rooms and suites with spacious layouts and breathtaking views of the city, garden or the Nile.
• Lavish spa with signature treatments including a Cleopatra-inspired exfoliation and mud wrap and a massage incorporating sea salt and lavender. • 24-hour fitness center with floor-to-ceiling windows, a terrace, modern equipment and personal training. • Olympic-sized swimming pool with private luxury cabanas and light fare and cocktails from Aqua, the poolside bar. • Guest rooms and suites with spacious layouts and floor-to-ceiling windows overlooking the Nile River and the Egyptian Museum.
• Hotel meeting and event spaces including the largest ballroom in downtown Cairo with the ability to host up to 1,500 guests.
Sheraton El Gouna
The Sheraton Miramar Resort offers peace and tranquility in the heart of El Gouna in Egypt. It is built along a sprawling beachfront, yet situated within walking distance of both Abu Tig Marina and the Downtown shopping and dining areas. Other than the great location the hotel provides: -Two spacious meeting areas covering more than 87,187 square – feet.
and steam bath are free of charge for all in-house guests. Massage treatments are also on offer in the Planet spa. - The hotel’s private beaches, equipped with sunbeds and umbrellas, border turquoise lagoons as well as the open sea. A bridge connects the private sea beach to Zeytouna Beach situated on its own island. - Two swimming pools for adults and three for children.
-The choice between 6 restaurants and bars including the international La Piscina / Waves Restaurant.
- Cinderella Diving Center is a PADI diving center offering dive initiations, certifications, and fun dives for certified divers. Half day or full day snorkeling trips are available.
-The Sheraton’s Health Club comprises a wellequipped fitness center, where professional assistance is at hand if desired. The gym, sauna,
- A total of 339 rooms including Classic Rooms with lagoon or pool view, Deluxe Beach Front Rooms, Junior and Executive Suites, and a Palace Suite.
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OUT & ABOUT U.S. Business Mission to Egypt welcome dinner at Marriott Mena House, Cairo The American Chamber of Commerce in Egypt (AmCham Egypt) in conjunction with the U.S. Chamber’s U.S.-Egypt Business Council and the EgyptU.S. Business Council, organized a major U.S. Business Mission to Egypt during the period from October 23rd through October 25th, 2018. Delegates, Ministers and diplomatic missions to Egypt were invited to a welcome dinner, which was held for the first time this year at Marriott Mena House, Cairo at 139 Pavilion Gardens, against the beautiful historic pyramids as the background.
MECSC grants CFCM silver award for hosting World Cup Trophy Tour at RECon MENA 2018 The Middle East Council for Shopping Centers (MECSC 2018), the largest regional organization representing the Retail Industry in the Middle East & North Africa, granted Cairo Festival City Mall the Silver Award in the category of Net Operating Income Enhancement (NOI). This award comes as celebration of the Mall’s execution of the exceptional event for the World Trophy Tour campaign by Coca Cola, which included a number or entertaining sports activities in celebration of Egypt’s participation in the World Cup.
Samsung Celebrates the Local Launch of its Latest Innovative Device: Galaxy A7. The new Galaxy A7 features a powerful triple lens camera for innovative, optimized captures Starbucks announces the return of festive favourites Nothing marks the arrival of the festive season like Starbucks’ red cups and the global coffee brand is delighted to announce that this year’s seasonal sips will go on sale on Monday, 05 November. For a limited time only, customers can indulge in espresso-based delights including Toffee Nut Latte and Toffee Nut Frappuccino.
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Samsung Electronics co., Ltd. announced the local launch of the Galaxy A7, the latest addition to the Galaxy A series family. The announcement was made in a lavish celebration that took place in Uptown Cairo on 16 November, and attended by top Samsung officials. During the event, invitees were indulged by the sensational performance of the international star Craig David – coming to Egypt for the first time especially to perform at this event.
Grand Opening of One of the World’s Most Spacious and Beautiful Airports, Muscat International Airport The Grand Opening of Muscat International Airport, one of the most spacious and beautiful airports in both the region and around the world was held in presence of Dr. Ahmed Mohammed Al Futaisi, Minister of Transport and Communications and Mustafa al Hinai, CEO of Oman Aviation Group. The airport has been designed and constructed to the highest standards of quality and service, and meets the International Air Transport Association’s (IATA) classification for top airports.
The Worx for Events announced as the official Cannes Lions Representative for Egypt. The representation includes a focus on developing the creative industries by training and fostering young creative minds As the leading organizer of conferences, exhibitions, music festivals, concerts and corporate events, The Worx has partnered with Cannes Lions International Festival of Creativity as the official Festival Representative for Egypt.
Safir Hotel Cairo, your place to tie the knot Celebrate your wedding with elegance at Safir Hotel Cairo. As it’s the perfect venue for outstanding weddings. The hotel presents a wide array of packages specially tailored to suit all tastes with competitive prices. Also the hotel offers various choices of rooms, suites and ballrooms. And the most important; a team of gifted Chefs who are ready to dazzle your guests with spectacular buffets combine a tempt presentation and superb taste.
Enjoy free fuel for one year when purchasing the new Nissan Qashqai 2019 for a limited time only Nissan Motor Egypt announced its latest offer of providing one-year free fuel with the purchase of the new Nissan Qashqai 2019. This offer is available for a limited time only. Nissan confirmed that the price of the Qashqai will remain stable until January 2019. If, however, the cost of the car decreases during this period Nissan will pay customers the difference in price between the current Qashqai and the one sold in January next year.
The first choice for architects and designers GROHE’s broadest Essence faucet range: unprecedented freedom of choice for the creative mind Countless options, endless flexibility: Following the global trend to individualization, the bathroom is becoming a highly considered space in the home. Architects and designers need the means to express their customers’ individual style. GROHE’s broadest faucet range Essence is an incredibly rich toolbox for the creative mind. It allows for a degree of individuality unthinkable before.
With a volume of investments up to 1 Billion pounds MG Developments launching the 1st phase of “Headquarter business” the Administrative Project in Al Tagmou’ Al Khames The Nile Ritz-Carlton, Cairo Has Added A New Member To Its Kitchen The Nile Ritz-Carlton, Cairo is pleased to announce the appointment of Chef Jean-François Lavialle as the new Executive Pastry Chef. Chef Jean-François Lavialle was born in France and started his apprentice in pastry in Angers close to Paris. He grew up with pastries and loved every aspect of making desserts. At the age of 17, he started this career in hospitality with Claridge Savoy Compagnie in London. He then traveled the world across Madagascar, Caraibe, North Africa, Middle East.
MG Developments has announced launching the 1st phase of “Headquarter business” in the first district in 90 street. The launching comes after completion of all licenses and studies of the soil required for the beginning of construction work in the project. The total investment up to 1 billion Egyptian pounds in the Egyptian real estate market. MG intend to implement the project on the highest level using the best technologies and the arts of construction and architecture to match the same in a number of countries in the Arab region, especially as this project is considering the starting point for the group in the commercial and administrative field.
Heliopolis Towers Hotel Brings the Freshness of Alexandrian Seafood to the Heart of Cairo! Cairo, Egypt, 15 October 2018 – Heliopolis Towers Hotel recently hosted a mouthwatering event bringing Alexandria to the heart of the Cairene capital. Celebrating the best of the Mediterranean city, the world-renowned hotel has pulled off an unrivaled seafood day under the theme of “a piece of home”, gathering celebrities and influencers originally from Alexandria to enjoy the themed seafood event and feel home again.
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Al Ahly for Real Estate Development – Sabbour Invests 2.5 Billion EGP in The Ridge Residential Compound The new project spreads over 1 million m2, phase I of which is expected for delivery in 2023
Avon & Pink Taxi Enter into Strategic Alliance to Help Empower Women Avon Egypt, the company for women, is collaborating on a strategic alliance with Pink Taxi, the first and only taxi service for women by women launched by the Egyptian entrepreneur, Reem Fawzi.
In a unique experience combining sport and love of BMW cars, BMW Golf Cup International concludes its 22nd tournament in Egypt Egyptian fans of BMW and Golf sport have engaged in an interesting experience through the participation in the Egyptian qualifying tournaments of BMW Golf Cup International that marks this year the 22nd anniversary in Egypt. 34 IDENTITY
Nestlé’s creative marketing wins 4 Gold Effie Awards for Nescafe Nestlé’s Nescafe took the MENA Effies 2018 by storm as the most awarded campaign in Gold Awards. Nescafe University Pride campaign won 4 Gold Effie Awards for creative marketing in 4 categories: Renaissance, Marketing for Youth, FMCG & Branded Content. Building on the sense of belonging & pride of the students towards their majors & faculties, Nescafe launched its 360 campaign “Qahwet ElTaleb El-Masry” by introducing 48 different designs that cover all of the different majors in Egypt for both genders, creating anthems for 3 majors to encourage students to their own anthems, as well as a variety of on ground activations in the universities all around Egypt.
Narrative summit “ nation branding launched on 28 October under the Patronage of Egyptian Prime Minister Dr. Mostafa Madbouly with the participation of three ministers, and 23 local and global speakers Narrative Summit in general, though started as an event, evolved into becoming an initiative. A movement to encourage and energize the notion of Nation Branding. Narrative Summit 2018 has evolved
from 2016- it won the patronage of the Egyptian government – the Prime minister and engaged top tier speakers and officials. Our vision is for Narrative to reflect on and support Nation branding by creating and growing leadership. This year we have very strong partners besides the Egyptian government.
Emirate Heights appoint Ramy Haggar as Chief Commercial Officer as a part of the company’s restructuring and development plan Yafa Mac Touristic Co., the owner of ‘Emirates Heights’ project in the North Coast, has announced the appointment of Ramy Haggar as their Chief Commercial Officer. The decision is a part of the company’s restructuring and development ambitious plan aiming to be implemented within the coming period, involving the launch of Emirate Height’s third phase.
Spotify Launches in MENA Spotify, the biggest music streaming subscription service in the world, officially launched in the Middle East and North Africa (MENA)*, offering a revolutionary and unrivalled fully Arabic music experience tuned to your personal taste.