Identity Magazine Supplement January 2018: Best of 2017

Best of 2017

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JANUARY 2018, VOLUME 13 ISSUE 03

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he older we get, the tougher life gets, and it seems like 2017 was a tough year for most of us. But with all the problems we might’ve faced, as individuals and a country, we had many good and successful moments. With 2018 starting, we decided to adopt a new attitude and instead of focusing on the negatives, we’ll start acknowledging the positives. That’s why we decided to create a supplement dedicated to the “Best of 2017.”

With the help of our team, we came up with lists consisting of the best of the best in the Egyptian Scene – from hotels that changed the hospitalities’ maps, to new restaurants that make us appreciate the art of cooking, to designers and photographers that put Egypt on the arts’ map. My personal favorite list has to be the “Most successful Egyptians under 30” because it’s not just an accomplishment, it’s an inspiration to everyone at any age.

One company we also wanted to highlight was OPPO; a company that managed to change the mobile phones industry with their creativity and drives to cater to their customer’s needs.

OPPO managed to introduce the AI technology in their selfie cameras; an innovation that would literally change the selfie game, and we’re glad we got to witness it first hand as soon as it was released in Identity. Moreover, their latest collaboration with Amina Khalil was something we found very interesting in Identity since they both managed to build a big and much-respected name with Egyptians in just a few years.

To wrap it up, let me just give one advice to all our readers; try and stay positive. Use the New Year as an excuse to change your perspective on life. Force yourself to be happy, and inspire yourself with other people’s success. Be a cliché and start the New Year with a new you.

Rola Kamel

Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style, helping our female readers to discover and improve their own identities.

Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus.

The subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Distribution by AL AHRAM Website Company: QPIX SOLUTIONS Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

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MOBILES

Why OPPO is the Company to Beat in 2017

OPPO is a leading mobile manufacturing company that prides itself on being he selfie expert and leader in the market as it easily managed to spread all over the Egyptian streets in just a couple of years; you’ll find OPPO’s logo on almost anything and everywhere. While this by itself is a good accomplishment for a young company, but it’s not nearly half the accomplishment this company has achieved.

According to IDC reports, OPPO had a growth rate of over 132% in just 2016, and that’s a big deal. OPPO’s latest phone, the F5, managed in It was the first collaboration between CFF and just over a month of its release to become the OPPO, and OPPO was far away from subtle. With “Black Horse of Phones.”

OPPO’s branding all over the red carpet and the Away from the numbers, OPPO managed to create a special brand loyalty and trust in such a short time. The best example for this brand trust is the fact that their latest F5 phone managed to sellout all their pre-sale phones; meaning that people trusted the brand enough to buy their phone without having someone else try it first.

OPPO didn’t use magic to achieve their current status; they just played it smart by finding their target, catering their phones to accommodate their needs, and be present in all their interests and events. In 2017, OPPO managed to build its image and make a statement in the Egyptian market.

Are you into fashion? OPPO is in there. Into sports?

Your favorite team is wearing OPPO sponsored shirts. Movie junkie? Oh look, OPPO is there too!

We’ll just highlight the major events OPPO was present in, and have a quick look into their 2017 achievements.

When OPPO Met Fashion: OPPO’s first major appearance in the Egyptian fashion scene was during the eighth edition of the top fashion event, Cairo Fashion Festival (CFF).

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main event with special branded photo ops, they managed to make a scene. The event, which was hosted by “Zeinab Hegarty” dressed in the stunning designs of Vivian Moawad Couture, had top local and global designers showcase their work; including Norine Farah, Bardess, Sara Gabr, and American designer Amanda Kamhawy just to name a few. OPPO had actress Hana Shiha and singer/actor Hany Adel as their guests of honor as well. Let’s not forget fashion guru Wadih El Najjar making his first public appearance in Egypt after his rise to fame.

By the ninth edition, OPPO took it up a notch with a green carpet, and created a competition among the fashion designers who were asked to create designs inspired by OPPO’s logo and brand identity. Up and coming designer, Eva Habashi, won a cash price for a head start to build her fashion empire, hopefully. During the presentation of the competing designs, the models showcased the new F5 phones, which was still unreleased in Egypt, and gave their fans a sneak peak.

When OPPO Met Sports: While OPPO has been focusing on fashion more with the release of their F5 phone during the second half of 2017, the first half of the year OPPO

was the one to beat when it came to sports sponsorship. OPPO’s main targets are the youth, and one of the main interests for the majority of youth, kids, adults and elders alike, is sports – specifically football. That’s why they decided to support football, globally and locally.

First off, OPPO renewed their partnership with top football team FC Barcelona, and to celebrate the partnership with their users, OPPO released an FCB edition of their F3 phones, which was colored red as the team’s jersey and had the logo goldplated on the back. The launch party of the limited edition phone was as grand and sporty as you’d expect. With an online competition before the event, four winners were chosen to join a full day of sports fiasco with top football players present at the event; including Ahmed Hassan, Mohamed Shawky, Weal Riad Cheetos, and Emad El Nahas.

The lucky winners had the chance to play a series of football challenges with the legendary football stars, which were lucky enough to play against FC Barcelona back in 2007, and had the chance to win F3 devices. The sports sponsorship wasn’t just limited to FC Barcelona; OPPO was the main sponsor for the Egyptian Premier League for two seasons and the Egyptian national team during World Cup qualification, attributing OPPO’s name to the historic moment we’ve all been waiting for.

When OPPO Meets Spidey: With the release of their Black Edition for the F3 phone, OPPO held many activations and events.

Most notably was the global sponsorship of the long-awaited friendly neighbour’s movie; Spiderman-Homecoming.

To celebrate the sponsorship, the release of the F3 Black Edition and the movie, OPPO held special premiere events in City Stars and VOX Cinema at Mall of Egypt.

When OPPO Meets the North Coast: During the summer, OPPO took over Egypt’s hottest summer destination; the North Coast. Starting with their first event at Amwaj where they sponsored a friendly match between legendary Egyptian football stars, Ibrahim and Hussam Hassan, Hazem

Emam, Ahmed Hassan, Khaled El Ghandour, Amr Zaki, just to name a few. The match was a result of OPPO’s initiatives to encourage youth to play football, being one of the most popular sports worldwide, and to give them an incentive to use their spare time to exercise during the summer vacation. OPPO also had a game booth where the public got to play and win Spiderman toys and gifts.

To make things a little bit more sophisticated, OPPO held a “Black Shadow” party at Martin’s Beach Club at Sahel’s Bo Islands. To celebrate the F3 limited “Black Edition,” OPPO gathered Egypt’s top celebrities and influencers to celebrate the launch of the phone, in black, because everything is best in black! The known-to-be-all-white-club was all black with top-notch pros that reflected the elegance and sophistication of the phone, leaving everyone with an unforgettable night. The night couldn’t have ended without a memorable group selfie, aka “gelfie” using the F3’s dual selfie camera for the best group selfies.

To top it off, OPPO shocked everyone with their gigantic billboards on the Cairo/Alex road promoting their black edition phone and Spiderman-homecoming. The billboards stood at over 420 m2, and it was literally the biggest outdoors ad this year! The billboard was especially attractive at night with a stunning LED lighting staging.

What’s Next for OPPO? With 2017 being an eventful and successful year for OPPO, it might seem hard for them to beat their success in 2018. That said, OPPO don’t seem like they’re stopping anytime soon. With Amina Khalil being the new face of OPPO; a star that truly reflects their tagline of “Capture the real you” by always embracing her natural beauty. With their AI technology, we can’t wait to see what they have next in stores for us. With rumors of new phones, 2018 is already doing OPPO good. Mobile companies should be worried with what OPPO’s about to bring!

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INTERVIEW

Capturing the Real

Amina Khalil Fashion & Art Director: GEHAD ABDALLA Photographer: BILO HUSSEIN Stylist: SUNDOS AL AYOUB Hair Stylist: YAZAN GAWISH at Toi Makeup Artist: AYA ABDEL HAMID Set Designer: AHMED GAMAL Production: CAROUSEL Executive Producer: DALIAH GALAL

Shinning in the Egyptian entertainment industry, while touching the hearts of so many people sometimes take an artist an entire lifetime, however for Amina Khalil it was hard work and genuine devotion that made her the star she is today.

Amina was chosen by OPPO – a company that focuses on natural beauty and simplicity – to be the face of their new F5 phone.

We had a chance to have a little chitchat with the rising star during her photo shoot with OPPO about her career, characters, collaboration with OPPO as well as her dreams and future plans.

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Suit, Belt & Brooch: Maison 69, Earrings: Helenadia

Born in 1988, Khalil always had a passion for performing arts, which she pursued and earned a Bachelor’s degree in Theatre and Art from the American University in Cairo in 2009. “I’ve always wanted to be an actress. It’s such an amazing opportunity that through creating a character, I am able to live other people’s lives, happiness, pain, and experiences.”

Amina’s first TV appearance was alongside Yousra in the show “Sharbat Loz” in 2012. During Ramadan 2016’s Grand Hotel TV series, which was a massive success, actress Amina Khalil instantly won everyone’s heart.

Amina Khalil on screen becomes one with the character she plays, which only reflects the amount of work and effort she puts into the finest details, and shows us that acting is merely a job but a true talent. “I just try to be as truthful as I can to the character’s life, and from that starting point, I try to be as genuine as possible under those circumstances. When the character starts coming to life in the scenes, I start seeing her, feeling her, knowing her better, and then within a scene you make choices according to the inner truths of that character.”

Even playing a seemingly controversial character like Ingy from “La totfe2 el shams,” people of different opinions and views were rooting for her.

“Ingy found her peace in untying herself from all the men that had caused her pain and that she chose for all the wrong reasons. she was finally able to learn that she needs to grow and find stability on her own. It was a genuine ending for her character at that time, but that doesn’t mean she will be alone forever.”

While acting might be Amina’s forte, she surprised everyone with her collaboration with Zap Tharwat and Sary Hany for the hit song Nour. “The success of this song was a surprise to me. I’m glad it was able to touch as many people as it did.” The song truly managed to capture the real Amina, which leads us to her collaboration with OPPO, a company that promotes “Capturing the Real You.” Behind all the glam and glitz of being a celebrity, Amina is just a simple girl who enjoys the little things in life. “When I want to run away from the world and forget about being a celebrity, I love to

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go to the beach, kitesurf, surround myself with my friends whom I love and eat lots of yummy food.”

With that being said, technology has become undoubtedly a pillar of our lives. “I am very attached to my phone because it functions as my organizer, my entertainment system and my means to connect with everything and everyone.

There’s an app for everything now, so if you don’t kind of accept that technology is taking over and keep fighting that, you’ll probably end up leftbehind in a very fast-paced world”.

Naturally stunning Amina, who is also a firm believer of how inner beauty is key for self love made sure to deliver that message out loud at TEDx Egypt talk promoting self-acceptance.

Khalil who is into photography and selfies chose to be the face of OPPO F5 phone. The OPPO F5 is the first phone in Egypt with Artificial Intelligence Beauty Recognition Technology; a new technology that identifies shapes and facial structures based on a global database conducted before the product launch from different faces and different races across the globe, emulating skills that help selfies look more real and natural. “I think artificial intelligence is a brilliant technological advancement. Learning and problem-solving applications are I’m sure helping so many people around the world. AIl in selfie-camera photography works well for the girlon-the-go who doesn’t have time or experience in editing pictures for social media. So it really depends on how you make it work for you.”

“I think if filters are used within reason they can help a picture look better, but if taken to an extreme can look really weird and fake. I think that the media has unfortunately over the years tainted our vision of what true beauty is, but recently a lot of celebrities have begun to promote a much more natural and effortless look in the hopes to help boost young womens’ confidence and selfesteem and to help them understand that we are all people at the end of the day. The OPPO F5 has a break through camera which promotes the “Capture the Real You” concept because it has a very natural filter. I’m really enjoying exploring this new phone.” Said Amina after experimenting with her new Oppo F5

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Jacket & Trousers: Villa Baboushka

Blouse, Skirt & Scarf: Villa Baboushka, Belt: Maison 69, Clutch: HIP, Earrings: Helenadia

“ Be yourself.

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“

Be true to yourself. Be honest. Be kind. Love yourself.

Lara Riad’s Outfit: Blouse & Skirt: HIP, Footwear: Misura Amina Khalil’s Outfit: Fur Vest, Necklace & Earrings: Maison 69, Dress: Villa Baboushka, Footwear: Misura

With our little chitchat with Amina coming to an end, we couldn’t leave without asking about her new projects and what she’s up to these days.

“I’m working on two new films, one is a drama with Ahmed Daoud and Tarek Lotfy, the other is a comedy with Tamer Hosny and Akram Hosny.

I’m liking how different they are, and I’m really enjoying working on them.”

For Amina, her future looks promising and that the sky is the limit. As a multi-talented celebrity, We asked Khalil if she would rather win an Oscar or a Grammy award, and she replied saying: “Since we’re dreaming, I dream to win both!” When asked to give her young fans a word of advice; she simply said “Be yourself. Be true to yourself. Be honest. Be kind. Love yourself.”

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Amina Khalil’s Outfit: Coat: Villa Baboushka, Scarf & Belt: Maison 69, Necklace: Boho Gallery, Boots: Zelina

“I am really attached to my phone because it functions 12 IDENTITY

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as my organizer, my entertainment system, and my means to connect with everything and everyone.

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Lara Riad’s Outfit: Coat, Shirt & Jeans: Boho Gallery, Christina’s Outfit: Over Garment, Shirt & Skirt: Maison 69, Clutch: Boho Gallery

W H AT ’ S H O T

THE CAIRO HIT LIST:

by Sarah Sorour

Eating out in Cairo is an experience every time. We’re bringing you the very best of Cairo 2017.

This year, as always, there have been an abundant number of restaurants and cafes popping up in the big city, which has made whittling the short list down to a manageable size quite the challenge, but we’re here! It’s that time of the year where we reflect on our last 12 months, as we rub our bellies in search of a place that can reward our senses for surviving such an atrocity of a year. We’ve got you covered with the hot spots in the city. Drum roll please!

NOX OF NILE RITZ Above the bustling streets of Cairo, with stellar views of the magnificent Nile outside its tall windows, Nox at the Nile Ritz is the ultimate in having a complete nightlife experience. The stylish setting fuses cosmopolitan chic with the view influencing a romantic vibe. Cairo’s sunset is fairly underestimated, but you can enjoy it from up here. It’s quite fascinating to watch the city lights appearing as the natural light dims. The chefs serve small innovative dishes, the bar whips up handcrafted cocktails, and live performances and the DJ party away through the night. Nox has truly earned their label as “Goddess of the Night”.

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THE BEST EATERIES IN CAIRO RALPH’S GERMAN BAKERY Ralph Stocker, the founder and master baker of Ralph’s German Bakery, has finally decided to move to Cairo. He’s personally training all of the chefs in the new branch to bring out the exceptional taste we all crave from every Dahab trip. You might’ve heard of Dahab’s favourite bakery shop, and we all jumped in excitement when we heard it has finally opened its doors for Cairo’s locals in Maadi. Early risers could grab a quick bite before going to work or spend Friday morning with their families. The slow baking process and the use of Bavarian recipes are what make this bakery so special.

ANDIAMO LAKE HOUSE This charming pizza bar is designed with a blend of artsy posters, birdcage lights, with a laid-back aura, and chalkboard menus. Located in the Lake View Compound, Andiamo emits the renowned luxury of the clubhouse; a seamless place for a brunch date by day and a party house by night—a true all in one. This local favourite has a little for everyone. The menu ranges from cheesy appetizers, mouth-watering pizzas, and a variety of cocktails. It is said that the chefs at Andiamo have added a special ingredient to their tomato sauce, Vodka, we can’t confirm it, but it’s an interesting presumption.

AEON RESTAURANT & LOUNGE Fine dining in Cairo was once all about gourmet rooms, featuring the best steaks, seafood, or Italian dishes. The city still has a few traditional fine dining establishments, but today the range of fine dining in Cairo extends much further than in the past. This Korba restaurant has all the necessities for a lavish dining experience. The place has five different rooms; the dining area with traditional restaurant seating, a dim elegant bar in case you’re looking for only a drink, a bright private dining area, another room for private gatherings, and a lounge with couches which gives a homey yet fancy feel perfect for those looking for a comfortable and relaxing vibe. Aeon’s menu ranges from seafood dishes to traditional savoury steaks.

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THE WHITE OWL – MAADI This place has become one of the finest restaurants, serving classic rustic Italian cuisine with a twist of vegan friendly dishes. They’re the ones who know how to elevate the senses with dishes that will be remembered long after the dessert is done. This simple diner styled dining area is the perfect backdrop for this interpretation of Italian cuisine. Known to be everyone’s new favourite pasta hub, the rustic ambiance compliments the whole dining experience. The explosion of mouth-watering flavours is just perfect to satisfy your taste buds. Their signature pastas will surely help fill your stomach.

TROUFA BREAD & CHOCOLATE Troufa has quickly become a popular October hangout. What they have to offer is eclectic, fun, and always fresh. You can choose from a variety of salads, sandwiches and pastries. The air is filled with the aroma of freshly baked goodies, but the highlight has to be the ice-cream selection, which is available in a variety of original flavors unlike those we’ve seen before. One could have breakfast or supper in this outdoors venue and savor either eggs Benedict or eggs with Portobello mushrooms and bacon. For dessert, try a creamy treat of chocolate mousse or pick up a bag of chocolates to go, either way your sugar loving buds will love you.

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IVY RESTAURANT & BAR When it opened last year this stylish hangout instantly became one of October’s trendiest. Targeting the nightlife fanatics, this place is the epitome of fine dining. This welcoming establishment is located in Sheikh Zayed, in the bustling Al Guezira Plaza. This restaurant/bar offers an array of international appetisers, Italian dishes with a twist, with home-made pasta, quality sourced vegetables, and prime beef. Boasting a chic bar which serves quite the variety where you and your friends can mingle, the ambience is a bit of classy, cosmopolitan, with sophisticated marble finishing, and chairs made of leather and wood.

THE SMOKERY– HELIOPOLIS Chef Vincent Guillou of Tamari is the star of this place. With the Katameya branch getting outstanding reviews, it was only fair to cater to Heliopolis’ residents. The genius here is offering us everything we loved about their first spot and avoiding the things we didn’t. The re-launch almost outdid its sister restaurant. In its prime position, this venue features everything from sushi to steaks and pastas. This place has it all. This is a smart professionally-run eatery with the highest quality food and drinks. The highlight is our favorite salmon dishes with a modern twist. Let’s not forget its traditional Tuesday karaoke that brings everyone together for an epic night.

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W H AT ’ S H O T The Historic NILE RITZ Built in the 1950s, the Nile Ritz is every inch a classic grand hotel. It’s a gracious old building adorned with Pharaonic depictions on its exteriors and interiors, yet it is by no means stuffy or overwhelming.

The lobby is welcoming, and though gleaming with marble has a large dash of American warmth and friendliness. Rooms are furnished with classic taste – the best are those with a view over the river. It lies in the heart of Cairo, just a 5-minute stroll from Tahrir Square and the Egyptian Museum. Highlights at this hotel include 4 restaurants, 5 bars/lounges and a full-service spa.

TOP LUXURY HOTELS IN 2017 THE ISOLATED PARADISE

by Mariem Eltagoury

The Resilient SHERATON CAIRO An icon of Cairene 1970s architecture and the last Sheraton standing – in Cairo, at least, Sheraton Cairo has gone fantastic renovations over the past few years. The hotel is located only 30 minutes away from Cairo’s central train station, and is also a walking distance from Cairo’s Opera House and historic gardens like El Andalous Garden in Zamalek. Inside, old-world elegance rooms are spread through two adjacent buildings, and vary considerably in shape and style. Some are large with Nile views; others cosy with city views.

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The Southern Belle OLD CATARACT ASWAN An exclusive hotel on the Nile bank, the 19th century Victorian palace holds a relaxing atmosphere thanks in part to the pleasant, quietly attentive staff. The restaurant and cocktail bar rank among the best in town. If there is an opposite for ‘Minimalism’, this has to be it. You can explore the sophisticated interiors by Sybille de Margerie in the historic Palace; a world of Moorish arches, ruby red chandeliers, plush Persian carpets, soft armchairs and hand-carved furnishings. Surrounding entertainment includes a 5-minute stroll to the Nubian Museum and Kitchener’s Island which is only a 15-minute walk away.

The New Comer STEIGENBERGER TAHRIR The Steigenberger couldn’t be better situated; right in the heart of downtown Cairo and within walking minutes to the Egyptian Museum, and a short drive away to Khan el Khalili. It is truly an opportunity to experience the real Cairo vibe just by stepping out of the door. The hotel offers 295 modernly furnished rooms and suites, designed to meet business guests’ needs with 24 hours free WiFi available in all rooms. It’s the true definition of German practicality, offering the luxuries of a five star hotel within a reasonable budget, particularly their event hall and meeting rooms.

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The Luxury Getaway STEIGENBERGER ALCAZAR SHARM EL SHEIKH One of the newest hotels in Sharm El Sheikh, Steigenberger Alcazar is located on the serene Nabq Bay and only 10 minutes away from Sharm El Sheikh International Airport. Almost every aspect of your surroundings is an instant reminder of the beauty of Sinai’s nature; from the magnificent Red Sea,the vast valleys, the soft sands and the majestic mountains, there’s nothing less than fascinating about the natural beauty surrounding this place. You can enjoy postcard worthy sunsets from your room. There’s plenty to do surrounding the resort, and something for everyone. For children, there’s an animation team that guarantees endless fun and activities from the moment the family arrives, either in the private pools or at the fully supervised kids club.

The New Hottie in Sahel RIXOS ALAMEIN The Rixos is a great, right-on-the-beach hotel in Alamein. One imagines this is how it feels to be at an all-weekend party filled with luxurious, decadent and just wickedly good fun. From the bewitching beach side, the 6 pools, the tennis court, all down to the spa, every whim is catered for. It’s only 19 km away from Alamein International Airport. Located between ElSahel’s posh Sidi Abdel Rahman stretch and Marsah Matrouh, this spot has been the highlight of last summer’s wedding season hosting many of our favourite trendy Sahel weddings.

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The It Spot in the Young City MAISON BLEUE ELGOUNA La Maison Bleue is home to a Venetian facade and marble floors inspired by Saint Mark’s Basilica of Venice, reproductions of Minoan murals from Santorin, and a mosaic colonnade inspired by Barcelona’s Palace of Catalan Music. Expert touches include the architectural layout and drawings developed by Olivier Sednaoui, a student of the great Egyptian architect Hassan Fathy, as well as gardens laid out by the famous French landscaper Louis Benech. As though traveling through time and place, guests can dine on art deco furniture by French designer Leleu before relaxing on Italian Empire furniture in front of an art nouveau fireplace in the salon.

The Divers Dream Getaway RIXOS SEAGATE SHARM It is well known that Sharm El Sheikh is one of the world-renowned diving destinations on the Red Sea. Rixos offers divers an opportunity to experience a world of beautiful, bright, colorful fish and all sorts of rich marine life at their very own protected coral reef, designed with direct access through a 850m jetty. Besides the diving experience, Rixos Seagate also offers a variety of sports activities including beach volleyball, beach football, Boccia, aerobics, and tennis. Children can enjoy Seagate’s play area, or take part in fun activities like face painting.

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H E A LT H

8 WELLNESS AND NATURAL

THERAPY HAVENS IN EGYPT

by Rana Ramez

Al-Tarfa Desert Sanctuary Lodge and Spa

Egypt’s natural resources offer a rich set of natural therapy benefits and medical wellness in different sites around the country. Many therapeutic properties, with exceptional natural curing characteristics, are spread on the fertile land of the Nile. Here is a list of 8 must-try wellness and natural remedy havens.

Menaville Resort in Safaga Safaga is the number one destination in Egypt for psoriasis treatment, while Menaville Resort is a world-renowned destination for climate therapy.

Due to the constant sunshine all year long and the high mountains surrounding Safaga city acting as a natural defense against wind and sandstorms, the climate is pure from any suspended stains that divert and absorb the ultraviolet rays. The 22 IDENTITY

high density of ultraviolet rays help cure skin diseases. The excessive existence of corals has caused a 30% higher level of saltiness in the sea water, which also improves the circulatory system and provides alleviation from psoriasis.

With 40% of Safaga sands made up of three radiant components in low-intensity non-toxic doses, the black sands of Safaga also have exceptional powers to cure rheumatoid, psoriasis and various joint ailments.

Helwan Center for Sulfur Rheumatism and Natural Medicine With many unparalleled natural sulfuric water springs, the Helwan Center was built in an Islamic Arabic style and includes rooms for water sulfur treatment, resting rooms and chalets surrounded by beautiful gardens for patients to step away

from the places of treatment. The center includes a group of specialized doctors and is equipped with an X ray diagnostic device, an integrated medical laboratory for all laboratories tests and analysis, a department for heart and internal medicine equipped with modern ECG, as well as an electric water bath for water treatment and a steam bath.

International Hot Spring Hotel in Bahariya Oasis Based on researches, Bahariya Oasis wells have curing effects on skin diseases, rheumatism and rheumatoid. The oasis hosts more than 400 sulfuric water wells.Two of the most popular wells are the Bir Halfawith temperatures going up to 45 degrees, and the Roman water wells getting its water from cold and hot sources. Built around a hot spring, located in the midst of the mountains and set in a delightful garden, the International Hot Spring Hotel provides a tranquil oasis environment with its fresh air, perfect stillness and almost perpetual sunshine.

Pyramisa Isis Island Resort & Spa Aswan Famous for its environmental therapy since pharoanic times, Aswan is one of the must-try therapeutic destinations, with the sand burying as well as mud treatments both offered at the Pyramisa Resort located on the Isis Island. The healing process uses two types of sand for treating rheumatoid and rheumatism: black sand and yellow sand. It generally rids the body of humidity and excess water. Mud baths, which help treat psoriasis and are generally good for the skin, are another treatment offered at the hotel spa.

Adrère Amellal in Siwa Oasis Recognized by a calm clear environment with mild temperature, Siwa Oasis hosts many therapeutic sites such as Al-Dakrouri Mountain and Hammamat Cleopatra. Al-Dakrouri Mountain is legendary for treating rheumatism and joint pain. The Siwa sand, especially in this area, has shown great healing powers.

Mineral springs, used for curing many diseases like psoriasis and gastrointestinal illnesses, are spread in and around the Siwa Oasis. Adrère Amellal is an impeccable retreat situated 13km from Siwa with elegant simple suites, natural-spring swimming pool, candle-lit rooms and stunning views over

the Great Sand Sea dunes and the four meters deep Salt Lake composed of over than 95 percent salt.

Al-Tarfa Desert Sanctuary Lodge and Spa in New Valley With an abundance of springs and sand with curative properties in addition to medicinal herbs, New Valley is another natural healing site.

In addition to the medicinal herbs randomly spread out all over the city, many minerals and radioactive elements native to the sand in the area have miraculous curing abilities. One of the best lodges situated in New Valley is Al-Tarfa Desert Sanctuary located in the placid Dakhla Oasis. It’s an eco-friendly lodge with 20 beautiful suites and rooms, offering serenity and luxury, unique oasis environment, peace and tranquility embraced by mesmerizing deserts. Al Tarfa is a true haven away from the bustling city and the typical tourist attractions.

The Land of Sinai Rich with many wellness and healing sites, Hammam Pharaon and Oyoun Moussa are located in Sinai and boast the world’s highest rated sulfuric water. Hammam Pharoan is comprised of a group of hot sulfuric water springs extending for l km along the Gulf of Suez, and is suitable for the treatment of rheumatism. Natives use a carved rocky cave that lies on top of these springs as a hot bath. Situated at the extreme north of the eastern side of the Gulf of Suez, the Oyoun Moussa area has twelve springs. With its hot springs, Oyoun Moussa is also known to provide a spiritual comfort.

Salt Room and Salt Cave Known as Halotherapy, the salt rooms in Egypt are covered in white from ceiling to floor with raw untreated salt brought from the Egyptian Mediterranean Sea and Siwa Oasis. There are two man-made salt rooms in Egypt: “Salt Room Egypt” located in Cairo and “Salt Cave” in Taba Heights, Sinai. This microclimate therapy is well-known in countries endowed with natural salt caves. With stimulating the salt aerosol that is breathed in in natural caves, the breather unwinds physically and mentally. It’s a great reinforcement against nervous system disorders, digestive tract problems, heart disease, respiratory problems, dermatological diseases and metabolic problems.

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MOMENTS

Top 8 Best Achievements in Egypt 2017

by Amina Moustapha

Here we are, standing at the starting line of a brand new year. But before we take the very first steps and start our march into 2018, let’s pause, look over our shoulders one more time and acknowledge all the achievements, all the great moments that 2017 held for Egypt. As Benjamin Franklin said, “Applause waits on success.” So let’s give a round of applause for each and every achievement; they are proof of hard work and dedication.

Mohamed Salah Was Crowned Best Player of the Year This is how 2017 kicked off. On the 1st of January, Giallorossi fans gave their votes on the club’s official website and our Egyptian star, Mohamed Salah, received the most votes and was announced as the Best Player in Roma. Salah’s achievements didn’t halt on this award; he has been in stellar form ever since. He was crowned three times Player of the Month in Liverpool, one

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time in the Premiere League, two times Player of the Week in the Champions League, and to sum up his year, he was crowned African Footballer of the Year. Did I mention that he also sent Egypt to the World Cup? Hats off Salah, you earned it.

Egypt Signs the Agreement to Launch Our First Nuclear Power Plant Egyptian President Abdel-Fattah El-Sisi and the Russian President Vladimir Putin signed the agreement to officially launch Egypt’s first nuclear power plant, in Dabaa on Egypt’s north coast.

Putin said that, “upon the completion of the Dabaa project, Egypt will not only benefit from having a nuclear plant but also from gaining the latest and safest technology of nuclear energy.”

The nuclear plant, which will cost up to $21 billion, is expected to be completed by 2028-2029.

Nemat Shafik & Lobna Helal: The Most Powerful Arab Women In February, Forbes Middle East announced its list of the world’s ten most powerful Arab women.

Our very own Nemat Shafik, the first-ever Deputy Governor of the Bank of England claimed the top spot on the list. “She is called the sheriff of the markets and the most powerful woman in London,” Forbes said. In July, Forbes Middle East ranked Egypt’s Deputy Central Bank Governor Lobna Helal, as the second most powerful Arab businesswomen. Saudi Arabian Lubna S. Olayan, CEO of Alayban Financing Company claimed the first place. “Helal is no stranger to making history.

She was the first woman ever appointed as Deputy Governor of the Central Bank of Egypt.”

Forbes said.

Farida Osman Wins Egypt’s First Swimming World Championship Medal (FINA) In July 2017, 22-year-old swimmer Farida Osman attained third place at the FINA World Championship, the biggest aquatic championship worldwide that was held in the Hungarian capital, Budapest. She won a bronze medal in a time of 25.39, with only 0.01 seconds separating her from the silver winner. She became the first Egyptian to score a medal of any color in the championship.

The Egyptian Company for Silicon Industries Produced The First Smart Phone In December, at Cairo ICT 2017, the Egyptian company for silicon industries, established in partnership between SICO Technology and Silicon El-Waha, and owned by the Ministry of Communications and Information Technology, launched the 400 million Egyptian pounds investment, the Nile X smart phone. We lived to see the day that the label ‘Made in Egypt’ got affixed to a smart phone. This is a great effortful achievement.

Egypt Dominated The Squash World In October 2017, husband and wife Ali Farag and Nour El Tayeb won The US Open Squash Tournament, the most prestigious squash tournament in the United States and the world.

El Tayeb, 24, beat Raneem El Welily in the women’s final. A few hours later, Farag, beat Mohamed El Shorbagy in the men’s final. This makes them the first husband and wife in sporting history to win the same major singles title on the same day! In December, the finals of the Squash World Championship held in Manchester, had four Egyptian finalists competing against each other.

In the ladies’ tournament, the world’s second best Raneem El Welily beat the world’s best Nour El Sherbini. As for the men, for the first time in the history of the Squash World Championships, two brothers were competing for the title, Marwan and Mohamed El-Shorbagy. Mohamed ElShorbagy was the winner.

Egyptian Architects Stood Out In The African Arabian Property Awards The International Property Awards is a celebration of the highest levels of achievement by companies operating in all sectors of the property and real estate industry. In September 2017, in a ceremony held in Dubai, more than one Egyptian architect stood out in the competition. In the category of Interior Design, the winners were Nihal Zaki, CEO of Nihal Zaki Interiors, Ahmed Gabr, CEO of GAF Designs Studio, Alaa El Hazik, CEO of Perception for Design and Contracting, Hedayat Islam & Dina El Khachab, CEOs of Eklego. In the category of Architecture, the winners were Mohamed El Abagy & Ibrahim Gomaa, CEOs of Dar Designs, Ahmad Fayyad & Malak Rashad, CEOs of F&R Partnership.

Egyptian Researchers at Nile University Turn Shrimp Shells into Biodegradable Plastic For the past two years, researchers at Nile University were working on developing a way to turn dried shrimp shells (that would otherwise go to waste) into thin films of biodegradable plastic.

The main idea is to make eco-friendly grocery bags and packaging. This strategy will improve our food exports because plastic has antimicrobial and antibacterial properties. That’s taking recycling to a whole new level. “Egypt imports some 3,500 metric tons of shrimp, and is left with 1,000 metric tons of shrimp shell waste. The project could help alleviate waste and reduce plastic pollution,” stated project researcher Hani Chbib.

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PEOPLE

Mohamed Nagi

Jude Benhalim

Hany Rashwan

SUCCESSFUL People Under 30 In Egypt

by Amina Moustapha

Where hard word and creativity are concerned, age is just a number, folks. Often times we come up with great ideas while falling asleep, driving or waiting at the train station, but most of the time we don’t give this new born idea a second thought, and here lays the line between ordinary and extraordinary.

optimism, inventiveness and boldness of youth we bring you the top game changers of Egypt, the ones who walked the extra mile even though they are still under 30 years of age.

This list of inspiring entrepreneurs consists of some of the best and brightest who decided to get started early on the quest to make a fortune, be successful, address a unique cause, Egypt’s entrepreneurial generation aren’t or a need in the marketplace. So, let’s meet ordinary, they are as daring, innovative, these extraordinary young visionaries. and smart as ever. In order to embrace the

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Mostafa Eissa Kandil, 24 – Founder of SWVL A creative, efficient, and practical mind, that in three words who Mostafa Eissa Kandil, the mastermind behind SWVL application, is. The life journey of the twenty-four year old is a tale to be told on its own. From launching companies in the Philippines, to launching Careem application in 8 cities including Hurghada, Egypt; Istanbul, Turkey; and Peshawar, Pakistan, Kandil more than deserved a spot on this list. His latest project was the useful, reliable, and affordable alternative to mass transit, SWVL application. No wonder it gathered more than 50,000 users in less than three months! Ride in high quality van commutes for a fixed flat fare that is up to 70% cheaper than on-demand transportation with no surge pricing.

As I said, efficient and creative!

Jude Benhalim, 24 - Founder of J’s Design When you mingle art with passion, the results are always promising, that’s what happened with the young and bright Jude Behalim. She is the jewellery designer behind the authentic jewelry brand, her namesake, Jude Benhalim. The brand has become an iconic name in the fashion industry in Egypt, known for their special fuse of Islamic ornament, creative materials, and precious stones. Jude Behalim has gone on a journey of self-discovery until she wrapped her hand around what she could do best. Today her designs are well known and considered by everyone the perfect everyday accessory. Her accessories are unique and add just the right amount of interest to an outfit. She is the youngest on the list, and yet one of the brightest.

Rania Ayman, 25 – Founder of Entreprenelle Rania Ayman believes that helping others succeed is the greatest success anyone can achieve. With her marketing skills under her belt, 25-year-old Rania Ayman has created a platform to mentor and help women of all ages through the process of starting their own businesses. In 2016, she founded Entreprenelle, a startup that has hosted more than 70 workshops and five mega events across Egyptian governorates, with a target in mind to democratize the entrepreneurial ecosystem and empower women by connecting women with resources to become entrepreneurs.

Ayman has reached over 3,000 Egyptian women through her inspirational events. She also represented Egypt at the Global Entrepreneurship Summit in Hyderabad, India this year, co-hosted by the United States and India.

Hany Rashwan, 26 – Founder of “Ribbons” & “Payout” To cut an amazing story short, Hany Rashwan has been featured on Forbes’ ’30 Under 30’ list, in the Enterprise Technology category, among a myriad of the world’s most inventive young change-makers! That should give an idea of who this young man is. Rashwan is only 26-year-old; he founded the startup Ribbon that has built the first Facebook and Twitter ‘buy buttons’ in 2012. He founded a second startup called ‘Payout’, which permits moneylenders to receive loan payments online. Rashwan’s achievements are the perfect example for the amazing things a young mind can offer to the world.

Mohamed Nagi, 27 – Founder of Al Maqarr Co-working Space Have you ever gone to study with your friends in an educational center, or a café and felt like these places aren’t suitable to host you? These places can’t provide you with privacy, or peace and quiet when needed, or even something as simple as having good Internet connection. Mohamed Naggy felt like he had to put an end to these struggles we go through, so he brought the idea of AlMaqarr Co-working Space to life. In order to launch his first co-working space, Nagi had to sell everything he owned, and invest EGP 130,000 in this space, now he hosts over 500 entities in his coworking hub. What started as a student group who could never find a suitable place to study, turned out to be one the most efficient ideas in Egypt, so there is no way Mohamed Nagy could have missed this list.

Yasmeen Khamis, 26 & Farah El Masry, 26 Co-founders of The Doodle Factory Back in 2015, while Khamis and El Masry were working at NGO Mashrou3 Kheir, they were inspired by this charitable field, and an idea popped in their heads, to build a social startup that fundraises for a cause they believed in. In March 2016, the Doodle Factory was created.

The Doodle Factory is a social startup that holds painting sessions with sick children, sells their products, and fund the children using the profits.

What is so special about these products is that the children are the ones who create and make them, which empowers and also equips these vulnerable kids. These products get sold not only in Egypt but also in Jordan, Emirates, Saudi Arabia.

They use Egyptian material only, and are made by Egyptian hands, of course. Hats off to you girls!

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P H O TO G R A P H E R S

EGYPTIAN Photographers TO KEEP AN EYE ON

by Rana Ramez

When it comes to the art of frozen time, Egypt is swamped with talented photographers especially with the rising popularity and accessibility of digital photography. Identity is offering you a list of remarkable Egyptian photographers.

KARIM EL HAYAWAN Taking the portraiture and the Egyptian street photography to a whole new level, the interior architect and photographer Karim El Hayawan is one of the most prolific gifted photographers.

Besides exhibiting his photos at multiple cultural venues in Egypt, Kuwait and South Africa, his work was featured on a segment of CNN's Connect the World, in addition to various local and international publications. His main solicitude and photography dictionary is wandering Cairo and exploring the city's multi-layered cultural skin while capturing people, recognized marvels and abandoned architectural wonders.

SALMA EL KASHEF With extremely expressive striking photography and moving images telling stories of love, depression, heartbreak and hopes, the young cinematographer Salma El Kashef is fond of capturing people in intimate personal moments living in their worlds and unaware of being photographed. A graduate of the High Cinema Institute in Egypt, El Kashef offers through her lens a different perspective, a distinct concept and a phenomenal approach of the world. With a limitless wild imagination, Salma is pursuing a career as a cinematographer, and doesn't consider photography as her professional job.

FOUAD EL BATRAWI Following his interest in camera technology and mostly after being introduced to Instagram, Fouad El Batrawi has developed a particular affection for photography. Not limited to 28 IDENTITY

landscape photography and astrophotography as his favorite type of photography, Fouad has also expanded his work to event, interior and product photography. Next to studying electrical engineering followed by business, the 26 year old talent has discovered his passion for photography and has travelled around Egypt in order to capture beautiful scenery. The nature, the stars and the night sky are both his artwork's subjects and revelations.

HAYA KHAIRAT With photography as live and atmospheric as a movie, Haya Khairat is a 22-year-old cinematography student at the High Cinema Institute in Egypt. By observing her art, it's easy to spot her focus on composition and light whether it's everyday moments, colorful portraits or black and white photos of Egypt. Her artwork's source of inspiration is real life events and ambitions where her thoughts are being reflected. Her photos are considered as a way of self-expression; Haya sends meaningful messages to certain people and tries to explain the unexplainable through her photography.

LUBNA ABDEL AZIZ Shifting to photography after initially pursuing a graphic design career, the main focus of Lubna Abdel Aziz’s work is self-portraiture, where she attempts to place herself within worlds that she wishes her audiences could live in. The photos of the Alexandrian Abdel Aziz have been exhibited in several national and international exhibitions in addition to receiving the Sharjah Arab Image Award in 2014. Her art can be described as conceptual, dream-like and clever.

Taimour Othman Fouad El Batrawi

Lubna Abdel Aziz Salma El Kashef

TAIMOUR OTHMAN

NELLY EL SHARKAWY

The young Egyptian behind the idea of "This Is Egypt" campaign, adopted by the Ministry of Tourism and flooding TV channels and social media, is Taimour Othman. The idea started when the extremely creative and talented photographer decided to post beautiful pictures of Egypt under the same now-famous hashtag as well as Roam Egypt hashtag. He captured various Egyptian destinations and portrayed the different sides of life in Cairo. His target was to show the authentic beauty of the country by documenting contemporary Egypt.

Othman's innovative strategy was to turn the viewers to participants by involving everybody in the campaign, which he had successfully achieved.

By beginning her photography career in 2011, Nelly El Sharkawy has joined the Cairo Camera Club and started shooting conceptual self-portraits before she got hooked to the black and white photography, as well as street photography and documentary photography. As a designer and cofounder of the Cairo-based initiative Mashrou' El Saada, El Sharkawy aims at offering psychological support to people living in Egypt's neglected slums through the use of colors and creative designs.

Her work has been exhibited around Cairo and she won twice the Best Innovative Photograph Award at the Cairo Camera Club.

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DESIGNERS

EGYPTIAN Designers TO KEEP AN EYE ON

by Rana Ramez

The Egyptian fashion industry has witnessed the rise of many fashion designers recently, but only a few have managed to hold their grounds and be distinctively noticed. Here is a list of 14 of the most prominent and outstanding Egyptian fashion designers.

YASMINE YEYA Currently owning the Egyptian bridal couture, Yasmine Yeya’s designs have an inclination of Parisian luxury and effortless elegancy with an attention for details and signature layering.

Maison Yeya Couture provides dreamy frothy creations with fancy fabrics, laces and glamorous crystal beadings.

MOHANAD KOJAK With his bold unique designs, Mohanad Kojak is doubtlessly one of the most controversial yet amazing designers. Kojak – Mohanad’s namesake label - is a fashion brand relying on storytelling to send a message, with stories of personal experiences and scenarios meant to push the norms. The label is designed to cognize the public on the fact that there are different thoughts and opinions as well as an experimental brand, relying on unusual fabrics.

SUHAYLA AL SHEIKH Suhayla Al Sheikh is an Egyptian conceptual jewelry designer who launched her brand “Sandbox” in 2014. Telling stories that can be carried by the women who wear them and being interpreted in more ways than one, Al Sheikh pieces evoke minimal questions and tease people’s curiosity. Sandbox designs can be portrayed as elegant, vibrant and daring.

AHMED AZZAM Purses, handbags and clutches designer Ahmed Azzam creates leather accessories and adorns 30 IDENTITY

them with signature jewels and fabrics. His designs are fashionable yet practical, and his collections are matchless with valuable pieces that are hard-to-miss. Zaam brand is known for its luxe appeal and urban aesthetic with a touch of vintage. Combining between the quality and the style and individual taste, Azzam provides fresh designs with higher quality leathers.

FARIDA TEMRAZ After working as a marketing consultant, Farida has established “Farida Termaza Haute Couture and Bridal Line”. Considered as the first Egyptian designer to take into consideration the female body shape, skin colour, personality and preferences, her designs have made their way to Beverly Hills, Paris Fashion Week as well as London Fashion Week.

RAFIK ZAKI With feminine, sophisticated and sexy designs, Rafik Zaki focuses on all-occasions dresses, whether simple or extravagant. After studying Marketing and International Business, Zaki has discovered his fashion passion and has studied pattern making in Milan. His dresses are perceived as colourful, elegant, practical and figure-hugging.

NORINE FARAH In May 2014, Norine Farah started her own brand in Alexandria before moving to Cairo later.

With untraditional diverse designs known by its feminine and artistic features, Norine Farah Couture has represented Egypt in the World Fashion Week and many other iconic fashion weeks, such as New York Fashion Week.

AHMED NABIL

Mixing the Middle Eastern and Egyptian culture with international trends, Nada Akram introduces a modern unique contemporary ready to wear Egyptian clothing label for women carrying the same name. Launched in 2011, the brand identity is the authentic prints of the golden age besides designing and producing its own printed fabrics.

In 2013, Ahmed Nabil has established Nob Designs after taking fashion, art direction and styling courses as well as pattern making and garment construction in one of Italy’s fashion academies.

Calling itself an “out there, cool brand with a touch of avant-garde”, Nob Designs offers cool funky street style wear.

FARIDA NAGUIB

CAROLINE YASSA

After realizing the gap in the market for contemporary blazers, Farida Naguib founded “The King’s Mother” blazers brand. Merging modern and classic styles, the brand is selling not only in Cairo but also in London. Innovation, quality and precision are the fundamental elements bringing The King’s Mother to life.

Based on the diversity in her designs, Caroline Yassa gets everything from flowy to body-fitting to two-piece gowns. Her designs always aim at accentuating the figure of her clients as she adapts custom-made couture accordingly. She has a self-perception of being a tool that helps people to express themselves through fashion.

Zaam Designs

Kojak Studio

Sandbox

The King’s Mother

NADA AKRAM

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OUT&ABOUT To celebrate its 50th anniversary, AccorHotels opens the doors of its hotels to everyday heroes in 16 establishments in Egypt Contributors to community life will be honoured: Welcome Heroes! AccorHotels honoured everyday heroes – men and women, such as firefighters, nurses, teachers, craftspeople, small businesses and local residents – who work each day to serve their communities, by inviting them in close to 2000 establishments around the world, including 16 hotels in Egypt.

Braun Reveals Insights on Egyptian Men’s Grooming Habits in its Latest Social Listening Report for 2017 Total conversations on social media from August to November 2017 were around 15 billion.

32% of the conversations on male personal care discuss beard grooming and/or shaving.

42% of the conversations on electric shavers discuss issues on sensitive skin, with 70% of the recommendations for the Braun Foil solution (Series 3).

Kamala Restaurant Welcomes Thai Chef Atita Tuparsa and Her New Menu Conrad Cairo held an exclusive dining event at Kamala Restaurant to launch the restaurant’s new menu. The event was attended by celebrities, influencers and media figures who sampled the new Pan-Asian inspired menu that features different dishes from South East Asia’s finest destinations. The dishes were skillfully prepared by the newly appointed Chef Atita Tuparsa from Thailand.

Superstars Carole Samaha and Abu at Mareotis launch Event in Alex West Hosted at the heart of West Alexandria, Barons Court Sports & Leisure officially launched the latest phase of Alex West project “Mareotis”, in a night of dazzling glitz and glam at Alexandria’s largest convention center, Alexandrina Hall, located inside the project.

Superstars Carole Samaha and Abu ignited the celebration, with more than 1,000 people in attendance.

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“Welcome Heroes” At Sofitel Cairo El Gezirah To celebrate AccorHotels’ 50th anniversary, we made sure to “Welcome Heroes” of all kinds. First, we sponsored a wellness workshop “Life boosters” on November 18th for cancer survivors with Ghada Salah, the Managing Director of the Breast Cancer Foundation in Egypt and organized a beauty session. On November 25th, we held for the 4rd consecutive year “Sofitel Clubs Championship”, where we crowned the winners at the hotel at Manipuri Indian restaurant and collected EGP 50,000 in donations as well as weekend stay vouchers from Accor hotels in the region for the 50 birdies drew in celebration for the 50 years.

OPPO’s F5 is the Black Horse of Phones

The Nile Ritz-Carlton Launches a Women Empowerment Initiative Aimed at Empowering Women in Cairo The Nile Ritz-Carlton announces a series of initiatives to empower women and build a stronger, safer community for all women to celebrate their momentous achievements.

Entitled the “Woman Up” program, the initiative will be hosted by key female figures in the local community to foster open discussions about how women can gain self-confidence and rise above the barriers of women’s equality that is ingrained in cultural norms.

Steigenbereger El Tahrir Talented Chefs Harvest the Awards The WorldChefs National Association in cooperation with the Egyptian Chefs Association, had announced the winners of the prestigious “Global Chef Hans Bueschkens Young Chef Challenge – Africa & Middle East” , three of which are Steigenberger El Tahrir Chefs.

Marriott International Celebrated the Global Customer Appreciation Week Marriott International celebrated the Global Customer Appreciation Week (GCAW), which is the annual activity

by Marriott International to reinforce relationships with existing customers and establish connections with new ones. In #GCAW2017, sales, marketing and Public Relations leaders from all Marriott & Starwood properties in Egypt came together with the Global Sales Office in to highlight #MarriottSaysThx to all customers around the world.

National Bank of Kuwait declares the Bank’s ongoing policy for expansion and strengthening of its position in the Egyptian market National Bank of Kuwait Egypt Decision to enter the Egyptian market has, beyond expectations, realized hopes and aspirations of the Group,” said Al Sager.

“NBK – Egypt has achieved great results since operating in the Egyptian Market through adopting the prudent policy of the Kuwait of the Group,” said Hassan.

OPPO, the Selfie Expert & Leader has unveiled its latest premium model the “F5,” the brand’s first FHD+ full-screen display known as “infinity display” model in Egypt, featuring the newly introduced A.I. Beauty recognition technology that further cements its position as the Selfie Expert and Leader to give you the best Selfie experience ever and help you to “Capture the Real You.” During the pre-selling phase, the F5 managed to sell out in just five days, forcing the company to release the phone officially a week early. Due to the high success of the F5, OPPO released a limited edition version of the F5 in red and 6 GB ram.

The F5 features the A.I. Beauty Recognition technology which uses artificial intelligence to recognize skin tone, the gender, and age of all subjects within an image and analyze environment lighting conditions by referencing other facial images from a global photo database to beautify a selfie shot.

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