December 2018 Issue - Identity Magazine

DECEMBER 2018 - 20 L.E., VOLUME 13, ISSUE 12 WWW.IDENTITY-MAG.COM

10 XMAS

GAMES FOR YOUR PARTY

YOUR SEASONAL CLOSET:

Winter Wardrobe Essentials

Party in Style NY’S EVE OUTFIT GUIDE

Accessories

GLAMOROUS Makeup & Hair Ideas see page 10 to rock your New Year party look

MUST VISIT EUROPEAN CHRISTMAS MARKETS

MUST HAVE’S

The comeback of cowboy boots

XMAS Gifts On a Budget

Vero Design by Duravit

The form of the right angle is suitable for all room layouts and, thanks to the numerous dimensions, also for smaller rooms, such as the guest bathroom or powder room.

For more info please visit our showrooms in Sheraton +2 02 26968700, Designopolis +2 02 38572041 or +2 0238572042, Sharm El Sheikh +2 06 93664162, Hurghada +2 01 001789418 or visit www.duravit.com.eg W E CA N H E L P YO U I N D E S I G N I N G YO U R B AT H R O O M .

19219

A FE AST OF FESTI V E FUN AND FL AVOURS.

16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM ARABIC.MARRIOTT.COM/CAIEG

U N T I E T H E R I B B O N O N C H R I ST M A S A N D N E W Y E A R C E L E B R AT I O N S AROUND THE PAL ACE AS EYES S P A R K L E A N D L I G H TS T W I N K L E W I T H J OY F U L D E L I G H T .

Laughter, music and the happy chatter of loved ones and dearest friends make the sweetest sounds. Ristorante Tuscany brings hints of Italy for a gourmet Christmas Eve dinner while Omar´s Café hosts Christmas lunch buffet. Spend New Year’s Eve enjoying the spectacular belly dance show and live oriental beats at Egyptian Nights and dance to the DJ at Omar´s dinner buffet ... then stay for Omar´s legendary "early bird" breakfast and the Garden Promenade “brunch“.

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DECEMBER 2018, VOLUME 13 ISSUE 12

I

FOUNDER & MANAGING EDITOR Rola Kamel

t’s the season to be jolly indeed! Yes, we too

EDITOR-IN-CHIEF Nawal Ismail

can’t believe an entire year with all its joys

ART DIRECTOR Alia El Abd

and sorrows has already gone by. But for the

upcoming year we promised ourselves not to create ‘cliché’ New Year resolution lists; that more often than not load us with unattainable goals that make us feel like inadequate flops. This year, instead, we decided

COPY-EDITOR Amina El Fayoumy SENIOR STAFF WRITER Amina Moustapha STAFF WRITERS Aya Aboshady, Samar El-Swaify, Omnia Essawy, Elhusseni Fekry

to embrace each day, be thankful for every moment

FREELANCE WRITERS Amina Elghandour, Rana Ramez

and choose self-love, healing, health, happiness and

INTERNS Amna Magdy

overall wellbeing over worry, stress or self-doubt any day. Let’s just say we are promoting body and soul rejuvenation as well as self-awakening. But don’t let

RELATIONSHIP EXPERT Marwa Rakha FASHION EXPERT Nahed Kazziha

all that deep talk distract from slaying your end of

FOOD WRITER Soha Darwish

year parties; our editors sure got you covered with

SENIOR GRAPHIC DESIGNER Sandy Saied

all the latest trends in hair, make-up and fashion this December issue!

MARKETING & ADVERTISING MANAGER Riham Yehia BUSINESS DEVELOPER Raghda El-Sayed

Eat healthy. Love plenty. Heal deeply. Pray amply.

DIGITAL MARKETING MANAGER Youssef Ali

Sleep sufficiently. Repeat daily.

SENIOR SOCIAL MEDIA STRATEGIST Omar Zydan

Blessed 2019 folks!

SOCIAL MEDIA EXECUTIVE Mahmoud Aboudeif

Rola Kamel

VIDEO EDITOR Ahmed Mostafa IDENTITY MAGAZINE DISTRIBUTOR Ashraf Fouad

Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s lifestyle, helping our female readers to discover and improve their own identities.

Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus.

The subscription rate is 240 L.E./year (12 issues) through Al Ahram, Tel: 02-27703190 Distribution by AL AHRAM Website: QPIX SOLUTIONS Printing House: SAHARA PRINTING COMPANY Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

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IDENTITYMAGEG

LET’S PART Y AT THE PYR AMIDS... ‘20s’ ST YLE .

B E D A Z Z L E D ! W E LC O M E T H E N E W Y E A R F R O M O U R H E AT E D M A R Q U E E I N T H E G A R D E N S O P E N I N G O N TO T H E F LO O D L I T P Y R A M I D S , I N C L A S S I C ‘ G R E AT G ATS B Y R O A R I N G 2 0 S ’ ST Y L E . . . A N D I N D U LG E I N O U R F I V E- C O U R S E SET MENU. Dance to the DJ, then join Crash Boom Bang Band’s midnight countdown with belly dancer and more DJ-ing into the early hours of 2019.

Can’t wait? Then don’t. Christmas Eve in 139 Restaurant has Wave Jazz Band on stage while lobster and salmon are the stars of a lavish ‘ice display’ buffet ... with a supporting cast including gourmet salads, carvery and yummy desserts. Savour exotic Christmas flavours with Asian and Indian choices for the connoisseur.

6. PYRAMIDS ROAD, P.O. BOX 12556, GIZA, CAIRO, EGYPT T: 00. 202.33.77.3222 F: 00. 202.33.76.7777

CONTENT

DECEMBER 2018, VOLUME 13 ISSUE 12

6 JINGLE BELLS 6 8 9

Identity Picks Ten Christmas games for your house party Thoughtful Christmas Gifts for Everyone

STYLE 10 12

Rock your New year party looks with us 2019’s motto for beauty products: Go Green!

48 14 18 19 20 24

Lay it on: Winter Edition Bootlegger Trending ornamental accessorizing You can’t go wrong if you go glamour Meet the art: Aficionado

HELLO DECEMBER 32

Blinded by Appearance: Real love vs.

Superficial love 34 The cultural evolution through memes 36 2019, a journey towards more self awareness and a healthier lifestyle 38 The laws of human nature: Decoding the secrets behind our nature 40 Looking back on 2018 42 “I can be” Zein empowering children with art 44 Around the world this month 46 Christmas travel: Four Christmas markets worth exploring!

48 Mid-year vacation getaways 52 Go healthy in the office

OUT & ABOUT

24 6 IDENTITY

56 Advertorial 60 Press Releases 64 Horoscopes

PICKS

IDENTITY PICKS Bath and Body Works Winter Candy Apple Body Butter You’ve got Christmas in a box. This Body Butter smell is the perfect blend between fruity and sweet to make you feel refreshed all Christmas long.

Gucci Web-striped Bucket Bag This Web-striped Bucket Bag from Gucci gives you the practicality you need with an extra touch of Christmas with its green and red stripes.

Clinique Moisture Surge Intense Skin Fortifying Hydrator othing harder than winter dry skin; which is why this Clinique moisturiser will protect your skin and keep it glowy and hydrated.

Energetics Yoga Mat Holiday seasons are synonymous with hectic shopping and endless parties, but that doesn’t mean we have to give up our exercise routines. Keep your practical Yoga Mat on you at all times to exercise in style on the go.

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Urban Outfitters Tufted Christmas Tree Tapestry When it’s Christmas time, everything around you should be as festive as the holiday season. Dress your wall in the holiday spirit with this elegant tapestry.

Areej Aromatherapy Peppermint Oil You can’t look good if you don’t feel good.

This is why you need Peppermint oil. It relaxes your respiratory tract, modulates your immune system and makes you feel comfortable.

Oysho Heart Shaped Winter Slippers After returning home from a Christmas party, put on your fluffy Oysho Heart Shaped Winter Slippers to make your feet warm and to maintain the Christmassy look and feel.

Loewe Key Chain To truly dress up is to glamorize every item of yours, including your keys. This is what this Loewe Key Chain will do for your look with its Boho Chic touch and unique colours.

JINGLE BELLS

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CHRISTMAS GAMES FOR YOUR HOUSE PARTY

by Rana Ramez

Christmas house parties are very important; they will determine the future of your NY’s party and any other parties you intend to have during the upcoming year. Throwing lame house parties is a reputation that can stick with you. Thus, we’ve gathered a list of easy and fun Christmas party games that can turn even the lamest Christmas parties into the most amusing ones.

At First, Icebreakers 1. SANTA FINDS OUT WHO This one is a perfect way for your guests to get introduced to each other in a fun way. The idea here is to see how fast they can do it.

2. ORNAMENT GUESS Let your guests give their guesses about the number of ornaments decorating your Christmas tree when they first walk in. You can give a small prize to the one with the closest guess.

3. LIFE EXPERIENCE BINGO Prepare a bingo board filled with life experiences such as: eaten sushi, been to Europe, masters holder, etc. This is a perfect starter game, especially if your crowd isn’t familiar with each other.

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4. TWO LIES AND ONE TRUTH With setting a holiday theme like “Best Christmas Gift You’ve Received” or “Worst Christmas Party You’ve Attended”, each person will tell 3 stories (2 lies and 1 truth obviously). The others should try to spot the one true story.

When The Party Gets More Intimate……..

5. NAME THE CHRISTMAS SONG All you need is a flash memory full of Christmas songs and speakers. Play 10 seconds of a Christmas carol and find out who between your guests has the best musical ear.

6. WHAT’S INSIDE THE SOCKS? Stuff a Christmas sock with random items and tie a ribbon around its top. Pass it around to your guests so that everyone can feel what’s inside and write down their guesses. The winner is the one with the highest number of right guesses.

7. CHRISTMAS MOVIES TRIVIA AND CHARADES You can find many Christmas movies trivia online.

Print some and check how well (or not) your guests know their Christmas movies. You can also play charades by acting out titles of Christmas movies or songs.

8. THEMED TWENTY QUESTIONS GAME Twenty Questions is a guessing game where people try to recognize a certain thing in 20 questions or less. Play the game by using Christmas terms and objects and let the guessing begin.

9. ORNAMENT AND TWO SPOONS Instead of racing with an egg on a spoon, your party peeps will have to carefully race with the back of a spoon in their mouth holding an ornament.

The winner team is the fastest one who will make it without dropping the ornament.

10. JINGLE IN THE TRUNK Your guests will have to knock out as many jingle bells as they can out of tissue boxes fixated above their heads. The trick here is that they cannot use their hands! You’re in for some laughs here.

At the end, with little to no preparation, you can have a Christmas party that your guests will remember for a long time. And that will ensure their showing up to any other party as long as you are the planner.

Thoughtful

Christmas

Gifts for Everyone

by Rana Ramez

Christmas season is a wonderful time to get into the holiday spirit but a hard time for the mind and the wallet. The search and purchase of gifts is a real challenge, and it usually ends up with tacky common presents that are offered just for the sake of giving gifts. This year, IDENTITY will be your guide to get your loved ones thoughtful gifts, far from the traditional ones, and without going bankrupt.

Gifts for Her 1. NATURAL BEAUTY PRODUCTS Girls are fond of the 100% natural handcrafted beauty products, like natural soaps, hair products, lotions, scrubs, bath and body products. You can find those at Nefertari, Body Cravings, IN Natural, Urban Ducks, Body Bakes, Eden Greens and the list goes on and on!

2. HANDMADE CROCHET AND TRICO WINTER ACCESSORIES From headbands and scarves to beanies and pantoufles, cosy winter accessories are great gifts that will keep her warm. You can find great items at Triconuts, Tricoche and Le Tricotage.

3. FRAGRANCES AND BODY SPLASHES The Bodylicious body splashes smell just Yummy!

With fresh long-lasting scents and a creative variety of essences like candy heaven, pink vanilla fusion, apple cinnamon and coconut breeze; this is every girl’s dream.

Gifts for Him 4. CAR CLEANING GIFT SET The way some guys obsess about their cars is no secret. Feed that obsession and prepare him a basket filled with car items such as air freshener, car wipes, car washing soap and a brush.

5. SOCKS The older we grow, the more we appreciate socks.

That’s a fact. You can get one of a kind, super creative and fun socks and also the fancy ones from Sort Designer Socks and Sockseh.

6. COLD WEATHER ACCESSORIES Just like you ladies, men enjoy being cosy and warm in winter. And since these small winter items always go missing the moment you need them; mittens, scarves and gloves are kind gifts that people will always need more of.

Gifts for the Home 7. FRAMED POSTERS AND/OR QUOTES Think of something so relevant to the family you’re giving the present to. It can be a nice concert poster of their favourite music band, some of their favourite quotes or anything they’re passionate about. Find a unique high-quality print on the internet, frame it and Voila!

8. SCENTED AND CARVED CANDLES There is something super special about houses decorated with candles. Get some scented and carved candles from Ikea and Bernini Candles. You can also customize it with their names at Yoby’s Candles.

9. BOX FILLED WITH DECORATIVE RECIPE CARDS Recipe books and recipes from the Internet are very impersonal. You can choose some easy delicious recipes and add them on decorative cards in a cute little box. This one is a great gift for newly married couples.

The value of the gift has nothing to do with its retail price, and inexpensive gifts are not cheap gifts. Spread the joy with your heartfelt amiable gifts that say you truly care!

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BEAUTY

ROCK YOUR NEW YEAR PARTY LOOKS WITH US

by Aya Aboshady

It’s December everyone! Which means that New Year’s Eve parties are just around the corner, and what better way to celebrate the end of an eventful year like 2018 than looking incredibly hot and fresh? For that cause, Identity brought you four hair and makeup looks to help you break hearts!

Every woman needs a change from time to time, and a New Year’s party calls for one! Try this slicked back wet hair look and match it with super dramatic eye makeup using Lancôme’s Monsieur Big Mascara and Huda Beauty Rose Gold Palette’s black eyeshadow. The Milani 2 in 1 Foundation will also help you rock the night with no worries!

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Gear up for the fancy night in the signature hot Russian Red lips

by MAC; let your hair down on the side to show off your stylish earrings. For makeup that will survive the crazy night, definitely go for the Urban Decay All Nighter Foundation and use the light colors from the Too Faced Peach Palette to look like the movie star you are!

What’s a night out without eyeliner?

You could definitely rock this middleparted, short-haired, eye-lined look with nude lipstick and long lasting foundation! For that, we picked out the Kat Von D Tattoo liner, the Huda Beauty Liquid Lipstick in the shade Sugar Mama, the Pro Longwear Mac Foundation; all to match a beautiful nude eye look created with the Mauve Obsessions Palette!

Sporting a simple hair updo, stun everyone with a pretty glowy face using the Mary Lou Highlighter from The Balm, the beautiful purple NARS Dominique Lipstick and Maybelline’s Push Up Angel Mascara for a winged liner effect!

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2019’s Motto for Beauty Products:

Go Green !

by Samar El-Swaify

A new year always means new beginnings, and a new beginning needs to be a healthy one. We have been exhausting our hair and skin with chemicals in our everyday choice of products and makeup to the point that damaging them became a daily routine. We, hereby, introduce to you some natural alternatives, in order to reduce the effects of chemicals on your hair and skin.

COMBS AND BRUSHES Wooden combs and brushes glide through smoothly and make detangling so much easier, adding volume and bounce to your hair. The Body Shop has a variety of bamboo brushes and combs as well.

HAIR PRODUCTS

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Since our hair is a regular subject to heat, we can’t damage it further by using shampoos and hair dyes that contain sulphate and ammonia. L’Oreal released their plant-based 100% natural hair dye, Botanea, in 2017. They also offer sulphate free shampoo and conditioner with coconut oil and cocoa butter.

Pandora Egypt also produces natural shampoo with jojoba oil, in addition to their bestseller, hair oil which stimulates hair growth and limits hair loss.

BODY PRODUCTS FACE PRODUCTS The Body Shop’s collection of Vitamin E facial products are getting tons of positive reviews. The collection constitutes of a cleanser, a gentle wash, a night cream, a moisture lotion and a face mist that will all help your face glow.

Bath & Body Works offers a variety of natural Shea butter body creams with different fragrances. Imtenan also brings a group of natural soaps with milk and honey, Dead Sea mud and honey and oatmeal.

Similarly, Urban Ducks offer a natural body and face scrub with green tea.

MAKEUP Bourjois is setting an example for other makeup brands to go green with its Bio Detox Organic Foundation and Perfecting Powder. The Body Shop also offers natural makeup for all types of skin, to give your skin a much needed break from chemicals.

Their bestsellers include Brow Sculpt 3-In-1, Fresh Faced Finish Foundation and Matte Lip Liquid Lipstick.

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STYLE

LAY IT ON:

Winter Edition

by Nahed Kazziha

T by Alexander Wang

BLACK POLO FOR THE WIN Arguably the most versatile winter garment you own.

The black turtle neck opens up a closet of possibilities you need when navigating the cold. Wear it under blouses, dresses, blazers; you name it!

WINTER SHIRT DRESS It is not your usual shirt dress. It is in fact the best way to take a drab sweater dress and give it some character.

Use a neutral dress as a foundation and button up an extra shirt over it to create a fun mixture of colours and patterns.

Carven

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Chloe

It is about time to embrace the winter cold, especially after what seems like an endless summer. Of course, winter can be tricky- one day the sun is out; the next it is raining cats and dogs. The best way to cope with flip-flopping climate is to always be prepared. Since walking around town with a carry-on luggage is not an option, the solution is simple: weave contingencies into your daily outfit. Here is a look at some more sophisticated solutions to the winter styling conundrum.

By Malene Birger

DOUBLE KNIT If you like the idea of a double threat, layer on the tricots. When one sweater cannot keep you toasty, add another contrasting or complementary knit for added dimension and warmth.

Stella McCartney

Calvin Klein Burberry

SCARF CARDI

COATS ON COATS

Side step the boring old foulard mold and grab a wrap to cover up. Now pick a statement belt to cinch the granny staple at the waist and you have a self-made cardigan to cocoon yourself in for the winter.

Etro

Gucci

When one coat just is not heavy enough, why not grab a second one?

Mix and match patterns or colors, but the key is to always have one light layer underneath a heavier one. Think trench and wool for the win.

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VESTED INTEREST The ultimate go-to garment for unpredictable weather is undoubtedly the vest. Zero in on a statement gilet that will effortlessly add some needed flair to your wintery black staples.

Givenchy

Mugler

SWEATER BLOUSE Cannot bear to bid your favourite lightweight shirt adieu for the season? Fear no more, the sleeve-work is already there, so all you need is a short sleeve sweater to fight the cold off.

Wear it under or over the blouse as you desire.

James Purdey & Sons

Ganni Frame

DRESSED DOWN Kaftan dresses are not a thing of the past.

Turn up the volume on the easy breezy gown by pairing it with some sturdy dark wash denim and a polo neck underneath.

Then grab your heels and get walking.

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Michael Kors Collection

TEX MIX

We11Done

Layers afford you the opportunity to explore a marriage of textures in one single look. Use furs and fleeces to contrast slick leather and wool outerwear, playing with uneven hemlines for added intrigue.

BLAZIN’ THE HOOD Every woman owns at least a single feel-good hoodie. So, why not elevate your comfort zone with a power pairing: the blazer. This combination is guaranteed to have you feeling in control and comfy all at once.

Gabriela Hearst

H&M

WELL SUITED

Matthew Adams Dolan

Traditionally, the jacket always serves as the top layer of your suit ensemble. Do away with tradition and bring your hidden cardigan out to play. Choose contrasting primary tones for your outer-knitwear for an extra kick.

Zara

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Zara AeydÇ

See by Chloe

Chloe

Bootleggers Off White

by Nahed Kazziha

It’s boots season for all. In every shape, shade and size; ‘tis the season to fill the sole. There are an abundance of styles to choose from; whether sleek or rugged- moto, sockboots, kitten heels- you name it. But the one boot style that is making the biggest comeback this season takes a decided nod to the Wild Wild West…and fashion town ain’t big enough for all them boots! So, be smart and choose a country shoe that will carry you on to the next frontier of footwear: the western bootie.

Isabel Marant

Fendi

Mango

Sam Edelman

20 IDENTITY Zimmermann

Golden Goose Deluxe Brand

Trending # ORNAMENTAL

Gucci

ACCESSORIZING

by Nahed Kazziha

PEARLY WHITES Mother Nature brings you some under the sea magic to light up your holidays. Dip into the ocean’s treasure chest for a funky take on classic pearls.

Lizzie Fortunato Miu Miu

Delfina Delettrez

The holidays are upon us and with the jolly season comes a whirlwind of tinsel and glitz.

Ornaments and garlands decorate trees and homes, while fashionistas everywhere beguile in festive baubles. Mesmerize your kin with glamorous detailing for your holiday party outfit. Here are our top 5 picks to keep your details on trend and on point.

GRANDMA BROOCHES Whether you are pinning your scarf together or adding ornamental originals to your ensemble, this trend is a cinch to rock.

Oscar de la Renta

Rochas

Christopher Kane

Rebecca de Ravenel

Versace

Max Mara

Loewe

Charlotte Simone

FUR ACCENTS Take a page out of old Hollywood glam and throw on an elegant stole to keep warm while fluttering from one soiree to another.

Beaufille

Rosantica

MEGA EARRINGS Links and chains are so extra they will have heads spinning. Frame your face with fancy lobes that will sparkle all evening long.

Isabel Marant

Simone Rocha

HAIR CANDY Old school barrettes have gotten a millennial makeover.

Add intrigue to your festive ‘do with the glitziest hair accessories this season.

Raey

Dolce & Gabbana

Jennifer Behr

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You can’t go wrong if you

Go glamour

By Omnia Essawy

The festive season of Christmas and New Year’s is upon us. One of the best things about this season is all the parties and celebrations everybody gets to dress up for. However, it gets a bit overwhelming at times. This is why we have created some glamorous party looks for you so you can rock your way into 2019, in style.

Kohl’s

Givenchy

Bershka Zara

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Miss Coco Chanel once said; “Simplicity is the keynote to all true elegance.” She was absolutely right, as beautifully exhibited here by this velvet purple jumpsuit from Bershka which exudes classiness as well as grace. To accessorize, you can wear these embroidered black high-heel shoes from Zara with this elegant black leather purse from Givenchy.

Another way to stand out but keep warm in December’s cold nights is dressing up in this silver glittery blazer from Bershka. Put it together with these elegant slim pants by Zaflynn and you’ve got yourself a warm yet stunning party outfit.

Bershka Zara

Aritzia

Zaflynn

Christian Louboutin

A simple yet classy party look is the perfect choice for all of you busy women on the go. This is why this sparkly Mango poncho top with these black Kohl’s pants will create the practical yet classy look you need in your busy days and festive nights.

Mango

Zara

Zara

Kohl’s

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Belk

Topshop

DSUK

If you are not in a party mood, dressing in an eye-catching dazzling dress like this uniquely designed one from Topshop is guaranteed to put you in just the right mood.

Especially if you accessorized it with these diamond encrusted high-heel sandals from FRANCES & RAE and fluffy fur purse from DSUK.

Frances & Rae

When in doubt, always go with a little black dress. And this little black velvet number from Bershka has just enough elegance and class to have you voted ‘best dressed’ this New Year’s Eve party. Accessorize it with some diamonds, high-heel sandals and a sparkly clutch bag, and you are ready to walk fiercely into the New Year.

Valentino

Bershka

Gabriel & Co. Zara

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Saint Laurent

Confused about to wear to your next party? Not to worry, all you need is a stunning glittery black blazer like this one from Bershka and you are good to go. To go the extra mile, you can add some Christian Louboutin dazzling ankle boots.

Bershka

Christian Louboutin

Nothing says festive more than a sparkly dress. Topshop offers you this shiny silver dress to help you stand out. To give yourself an extra boost, accessorize it with black boots and a sparkly purse.

Macy’s

Topshop Valentino

Zara

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AFICIONADO

Meet the art

AFICIONADO Fashion Designer: BARDEES Photography: AMR EL GOHARY Art Direction and Styling: OMAR FADDA Makeup Artist: MAI AYMAN Hair Styling: KHAIRY Model: CHRISTINA KAZAN Photoshoot Assistant: ANGIE SERAG

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B

orn to a family that appreciates and collects art, Bardees Gamal Eldin’s early years were punctuated with antiques. For as long as she can remember she has mastered the language of authentic art; being able to grasp their origins with one glimpse.

Meanwhile, she has grown up to cultivate a sophisticated taste. Accordingly, details and cultural expression have always been embedded in her personality. With museums being her favored spaces, she knows the world’s most celebrated pieces of art like the back of her own hand.

With a degree in marketing, Bardees joined her father’s tourism business fresh out of university. Nonetheless, it was not long until her work in operations was interrupted by the 25th of Jan revolution. After a long-enough period, she decided to follow an old passion and learn a new skill. Accordingly, she took her first fashion course to turn her raw talent into design techniques and pattern-making skills.

“I have always had a thing for fashion – I love clothes.” Bardees added passionately “at the beginning, I only wanted to study design then I realized that I cannot envision clothes without an understanding of pattern making. I cannot sketch things that are unattainable.”

Her first collection came to light in 2015, when she decided to start her own atelier in Zamalek with one sewing machine, a seamstress and unconventional designs. Once the first order was confirmed, the designer instantly started to grow her team and address regional markets.

With art being her main source of inspiration, she is also quite keen to remain in touch with the market’s preferences. While aiming to follow her imagination, she never plans to turn her back to what her clients actually want. According to Bardees, the beachwear collection and Ramadan Abayas were added as an answer to multiple requests from her regular customers.

As someone who appreciates fashion and collects art, each piece has to live to her personal standards. The designer is never satisfied with pieces that she would not add to her own wardrobe. Bardees hopes to address the world with her fresh eye and extraordinary take on fashion. Meanwhile, she hopes to represent local fashion around the globe through artistic design, exceptional quality and attention to details.

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A DV I C E

Blinded

by Appearance

REAL LOVE VS. SUPERFICIAL LOVE

by Marwa Rakha

“He is too short”, “She is not curvy enough”, “I don’t like curly hair”, etc. All of us have heard some of our friends negatively comment about the looks of the people they date and maybe thought “Wow! That’s superficial”. But is it? We’re visual creatures after all, we can’t always find a flower beautiful just because it smells sweet. And at the end of the day, your partner will be the first person you see when you wake up and the last person you see before you go to sleep, so physical attraction and admiration is indeed important.

The question is, to what extent? We reached out to our Relationship Expert, Marwa Rakha, to learn more.

1. Is physical attraction and admiration a must in a relationship? Can it be a deal-breaker?

The first stage of a relationship is indeed attraction; attraction in this sense is physical, mental, or even chemical. It is hormones in action. Some people call it “click”, and others call it “magic”. Without this “magnetism”, the relationship will never launch.

Having said that, there are people who “grow on you”. When you meet, you like their company and by time you get addicted to them. These people are like an interesting story that unfolds bit by bit, and you get hooked on the intricacies of that story.

2. When does it stop being a matter of attraction and start being a matter of superficiality?

Most people know what attracts them to others and what repels them. Some people have lists of things they find repulsive and are very strict about their lists.

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“I would never date a person who is overweight”, for example. If we pursue the same example, some people do not like having a partner who is overweight, but they can live with it. They find that person appealing on so many other levels and they do not focus on the weight issue.

Some people believe that “weight” is one the things that can be changed by diet or workout, or surgery.

They can motivate their partner, or bluntly force them, to take serious steps towards the weight loss goal.

Superficiality is a totally different thing; a man expects his partner to wear make-up all the time, or to always have her hair done, or to dress-up daily.

A superficial woman frowns upon her partner if he missed a shave or did not look like a movie star at all times.

Superficiality is not accepting the human aspects of your partner; we all pee, poop, burp, fart, sweat, and can look less than ideal on certain days.

3. If my partner pointed out something he does not like about my looks or appearance, how should I take it? And when should I start to have concerns?

A loving partner would always want you to look and feel your best. Many women and men find it normal to add their touches to a loved one’s wardrobe.

Some might choose their perfumes and colognes.

There are many ways your boyfriend, or girlfriend, could interfere with your daily care routine.

There are two major things to look out for: How the comment is said and how you feel about it.

If the comment sounded rude, aggressive, disapproving, insulting, humiliating, or offensive; you need to stop and reconsider this relationship.

If the comment was said in a nice way but you are not willing to take that extra step to change something about your looks, you should be open about how you feel.

For example, you have curly hair. Your partner makes fun of your head in public or privately. Think of ending this relationship.

Generally, do not declare your love or attraction to a person before you have given yourself enough time to see them and talk to them several times. Go out for early breakfast, after work lunch, evening strolls, and late-night parties. Meet them early in the morning, after long workdays, on weekends, and on vacations. Take your time getting to know a person, you never know, they might simply grow on you.

I would also advise you to have realistic expectations when it comes to appearances. At one point, you will see one another without make-up, without shaving, ruffled and muffled, sweaty and smelly, bloated and bed-ridden, pregnant and postpartum, etc.

Accepting that your partner’s appearance will change over time is one of the ways to help you shift your focus on core issues like kindness, support, respect, trust, commitment, common interests, and generosity.

Whether you decide to stay or leave, do not leave scars behind you. Do not hurt that person because of what you think is unattractive. Attraction is relative and karma is a bitch.

Or, your partner asks you to permanently or daily straighten your hair. If you like your curls, or if you are unwilling to chemically treat your hair, or if you cannot go to the hairdresser daily, then you need to express how you feel clearly.

4. Should I point it out to my partner if there is something in their appearance that I don’t like?

Or could this be a sign that I don’t love this person enough?

If you do not like your partner’s teeth, for example.

What can they do about it? Your comment will only make them feel offended and, on a deeper level, insecure. If the teeth issue can be taken care of easily by a visit to the dentist, then maybe you can bring it up. The most important thing is to find a decent way to direct your partner’s attention to this issue.

If you have a bunch of things that you do not like about your partner – their hair, skin, body shape, and scent – then you need to keep that person as a friend instead of hurting their feelings brutally.

On a final note, appearance is one of the very first things you get to know/see about a person.

If you have serious concerns about that person’s appearance, do not get emotionally involved with them. If you do not find them attractive and appealing to you, do not attempt a relationship with them.

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H E L LO D E C E M B E R

THE CULTURAL EVOLUTION THROUGH MEMES

by Raghda Elsayed

Memes became a major part of millennial culture; how many times have you had a full conversation with your friends using just memes? It truly has become a full language all on its own. But did you ever stop and think how it originated or how it became a main mean of communication?

First things first, what really is a meme?

By definition, a meme is an activity, concept, catchphrase, or piece of media that spreads, often as mimicry or for humorous purposes, from person to person via the Internet.

Realistically, a meme is a forcefully spread idea on the internet that challenges others to either follow it or outdo it.

This year, we had a meme for every occasion – the good and bad. While memes were widely used all over the world, thanks to the likes and popularity of social platforms like Reddit and 4chan, only this year have they become oh-so-popular in the mainstream Egyptian culture.

The question remains, how did memes manage to take over our lives?

A little meme history lesson; you might have thought that the concept of a meme had originated by some teenager on the internet, but it is far from that. The

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term meme comes from the Greek word “mimema,” meaning, “imitated.” It was first introduced in 1976

by British evolutionary biologist Richard Dawkins in his work ‘The Selfish Gene’.

Dawkins used the term “meme” in the scientific hypothesis about the evolution of human culture; perceiving memes as the cultural parallel to biological genes. He stated that memes are similar to “selfish” genes, as they both are in control of their own reproduction and thus serving their own ends.

Dawkins wrote, “Memes propagate themselves in the meme pool by leaping from brain to brain via a process which, in the broad sense, can be called imitation.”

In his book, Dawkins explained that genes and memes carry information, replicated, and transmitted from one person to another, and they have the ability to evolve, mutating at random, and undergoing natural selection, with or without impacts on human fitness.

When did memes start evolving?

Cultural change and idea theory are not something quantifiable, and it is near impossible to predict what will happen next. Dawkins himself did not predict that the idea of memes will take off as much as he predicted, making the idea of memes by itself somewhat of a meme.

In 1976, in the first edition of ‘The Selfish Gene’, Dawkins wrote, “The computers in which memes live are human brains.” In 1989, when he released the second edition of ‘The Selfish Gene’, Dawkins began programing himself, and he had to amend his book by adding: “It was obviously predictable that manufactured electronic computers, too, would eventually play host to self-replicating patterns of information.” Information was passing from one computer to another “when their owners pass floppy discs around”.

Now the main difference between genetics and memes is that genetics are physical and uncontrollable, yet memes are the product of ideas that are specific to each person, right? This might be up for debate.

The “idea theory” is not set-in-stone; they are theories and will always remain theories. Biologist Jacques Monod wrote about the “memes ideology” and said, “Ideas have retained some of the properties of organisms. Like them, they tend to perpetuate their structure and to breed; they too can fuse, recombine, segregate their content; indeed they

too can evolve, and in this evolution selection must surely play an important role.”

Does that mean memes are bad?

Just like everything it has its pros and cons. Memes will always remain a source of self-expression and humour, while still being able to express beliefs and statements through them.

Here is the catch, the said beliefs and statements do not necessarily have to be good ones.

Extremists have jumped on the meme wagon themselves – from ISIS to white supremacists. They do share their ideologies through light and humorous memes, making it easier for them to reach a broader audience without being too obvious about it.

Funnily enough, in July of this year European Parliament’s Committee on Legal Affairs voted to make memes illegal. This was, and still is, very interesting to witness; given that there is, almost no way they can manage doing that.

They stated that their motive, however, is copyrights issues, rather than being in control of the ideas spread online.

Where does Egypt stand in all this?

Oh boy, where do we begin? Egyptians’ use of memes is rather interesting. What’s interesting is the fact that Egyptians are followers, and the meme wagon is a follow you can’t miss.

Egypt is one of the few countries where celebrities are being adamant about the use of memes. Take Fathy Abd El Wahad for instance; the man went from being a supporting actor that most won’t remember, to top actor through memes. It started when he, himself, became a meme, and he had a good sense of humor about it and went on with it.

Mohamed Henaidy did the same thing as well.

On the other hand, memes were used to push political agendas as well, with numerous Facebook pages being taken off Facebook, and even some interrogated by the authorities for a meme they created.

Where will memes go next?

You have to wait and find out, but we have a very interesting quote by Dawkins to conclude.

“What lies at the heart of every living thing is not a fire, not warm breath, not a ‘spark of life.’ It is information, words, instructions... If you want to understand life, don’t think about vibrant, throbbing gels and oozes, think about information technology.”

Richard Dawkins

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H E A LT H

2019 A Journey

towards More SELF AWARENESS AND A HEALTHIER LIFESTYLE

by Amna Magdy

With another year coming to a close end, we start reflecting on our own personal development and achievements throughout its entirety. We then sit down to set our targets for the upcoming year and envision how we would like to see ourselves by the end of 2019. If you’re searching for an initiative to embark on a journey towards more self awareness and a healthier lifestyle, stick around.

STEPS FOR CHANGE: 1. Getting stronger psychologically, mentally before physically (mental training): Mental and psychological training is based on working on strengthening our sense of self worth and on our confidence in our abilities.

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What you need to do every day is train your mind to think positively about yourself and your worth as a person. Tell yourself you are capable and undefeatable. Talk to yourself about her strengths, acknowledge her weaknesses and be at peace with both.

2. Acknowledge where you are before you decide to make a change: First you must realize the point you are starting from, physically and emotionally.

See a psychologist to speak about your fears, your desire for change, your weaknesses, and most importantly, how you see yourself at this point in your life.

Practice meditation every morning for a peaceful mind and soul before you start your day.

3. Be certain (the will and grit for real change): Make a promise to always love and care for yourself.

Be certain of your will to change and live a healthier lifestyle. Never let go of that will. Never break that promise. That is grit!

Keep a journal and write everything you do in your day. Reflect positively on your actions (embrace the faults before your defaults) and set your plan for change.

4. Get excited and at the same time focused: To start anything we must get excited for it to succeed, keeping in mind how to stay motivated all the way. It’s not about how to start; it’s about how to keep going. Focus on your plan and your goal whenever it gets tough.

Use a planner or an application to record your exercise, food intake, personal measurements and of course your progress; whether positive or negative it doesn’t matter. Keeping records of every single aspect and detail helps with the process of trial and error. Don’t freak out if you hit a wall or a decline even. Remember it’s all part of the journey.

5. Set realistic goals: Take baby steps to reach your big goal. Set smaller goals first and make a plan to reach them in order to reach your main goal eventually.

Again you need a record for this step. Use your planner, notebook or application to track your progress. Each goal has a different plan in this record and all of them put together serve the main goal in the end.

6. Make substitutes: Sometimes we freak out at the amount of things we need to change in our daily habits in order to reach

our goal. The trick is, don’t change everything at the same time and when you make a change look for another healthy habit to replace it.

For example: Substitute sugar with natural sweeteners. If you love pickles, switch to olives. If you love fried food, try to roast in the oven and see how it goes.

7. Commitment and determination: What helps us commit is, loving what we do and loving the process of self-care. So you need to first believe that you deserve good treatment and accept nothing less. Exercise because it’s enjoyable and fun. Eat well because you love food. Who says eat to live anyway! Enjoy your diet and enjoy how certain foods make us stronger and more capable.

Find the right partner or group to exercise with; this will encourage you even more. You won’t just commit to yourself but to your group as well which will give you a push on the days when you can’t push yourself.

8. Give yourself time and time again: Good things happen for those who wait. We don’t mean to say that you sit around waiting for change to happen magically. However, in order to change and make this change last, you must be patient. Change takes time so acknowledge that and sink it in.

Set a timeline for yourself: Don’t lose track of your progress. If you find yourself committing to your plan and you still have not reached the target in that set time, then you need to adjust the time or the plan or both. So setting a timeline is vital in keeping track of progress.

As a rule of thumb, realizing how emotional and physical healths are strongly inter-related and co-dependent is vital for living a healthier life.

Ignoring one and only focusing on the other, or worse focusing on neither, will unfortunately get you nowhere. We must put effort into both. So please as a start, always work on any emotional or psychological issues you face in your everyday lives, hand in hand with your physical health.

And never beat yourself up along your journey, and don’t judge yourself in a negative way constantly.

Be kind to yourself. Treat her well. If you’re here, then you’re already on the right track to find out how to do that. Embrace the journey.

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REVIEW

The Laws of Human Nature Decoding The Secrets Behind Our Nature

by Amina Moustapha

Known for his books on strategy, power and seduction, the international bestselling American author, Robert Greene, presents us the culmination of his life’s study of power, psychology and history in his newest book ‘The Laws of Human Nature’! In this detailed and expansive guide, Greene mastery seeks to immerse his audience in all aspects of human behaviour. He claims that studying these laws will transform the reader into a “calmer and more strategic observer,” immune to “emotional drama.” He has the right to claim that!

In each chapter, Greene describes the benefits of confronting and overcoming a different form of human fallibility. He dives into historic examples ranging from Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others to help the reader understand why people do what they do.

Whether at work, in relationships, or in shaping the world around you, ‘The Laws of Human Nature’ offers brilliant tactics for success, self-improvement, and self-defense. Here are the tools the book offers you.

How to figure out why people do what they do That’s the main idea behind the book, Greene delves into how our emotional and intellectual mechanisms work together and sustain each other. He explains how some of the times they cannot be separated at all, how in many cases a decision based on emotion or intuition may be much more efficient, and indeed better, than a decision arrived at after thorough and rigorous analysis of all the possible outcomes and implications. His guide will help you solve out a lot of what’s going on inside your own head, which will lead you to figure out what’s in other people’s heads.

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How to detach ourselves from our own emotions and master self-control Emotional self-control is our ability to keep disruptive emotions and impulses in check and maintain control over our actions. Each and every one of the so-called negative or limiting emotions that we experience on a daily basis can actually serve us and provide us with the necessary guidance we need to make more effective decisions throughout the day.

The key in Greene’s book is to detach yourself from them, to disarm these emotions, so you must be armed with self-control, to take the reins. Gaining that expertise requires work and practice, and that’s where the guidance will help you.

How to develop the empathy that leads to insights Empathy can lead to profound insights in Greene’s opinion! He describes it as the ability to understand another person’s perspective, even when that perspective is quite different from your own.

According to him, empathy in the hierarchy of human experiences is a higher order emotion. In order to develop it, you must have your survival needs met first. People are inherently driven toward needing to know they are okay and that they fit in, before they start to think about others. So without this first step, you can’t achieve empathy.

How to look behind people’s masks The most crucial tool that the book provides. But Greene pauses a much crucial question, are we brave enough to look behind people’s masks? Are we strong enough to see the people we love for who they really are? Most of us wear a kind of mask, a persona that hides our deepest thoughts and feelings, and presents a polished, controlled face to the world. So before you unmask people around you, you must first get ready to see the truth. And then, step by step, the book will guide you to

“

Machiavelli has a new rival, and Sun Tzu had better watch his back

“

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unravel the true selves of the people around you as well as show you how to get your own mask off.

How to resist conformity to develop your singular sense of purpose Conformity! That word and what it does to our lives! As Greene describes it, it’s the path of least resistance and most people naturally gravitate toward it and follow it with their thought pattern being: “Hey, everyone else is doing it so I might as well hop on board and not be left out and if it turns

out they’re wrong, at least I’m not alone.” Usually at a very late age, people start to awake from the effect of that poison called conformity, but they would have wasted so much time. Greene will cut it short for you. He will teach you how to resist the powerful social urge to conform, to not take the easy route, because the tuff route is much better, way healthier and leads to a happy life.

If you want to decode the secret behind your nature, and everyone else around you, ‘The Laws of Human Nature’ is the book for you.

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Looking Back on

2018

by Amina Moustapha

Every minute is an opportunity to be unhappy, or to rejoice, to waste or to value life, to just exist or to make a difference. We are about to turn the page on 2018; a year full of highs and lows, boom and bust.

So before we say cheerio to it, let’s pause for a minute and embrace the good and the bad it brought us, for it made us much stronger. Here is a timeline of the major events Egypt witnessed during this year.

4th: Mohamed Salah wins African Footballer of the Year.

3rd: DNA analyses by National Geographic confirm that Egyptians are not Arabs!

30th: Paleontologists from Mansoura University unearth fossils that dinosaurs that lived approximately 80 million years ago in a Sahara desert oasis in Egypt!

FEB.

APRIL

JAN.

MAR.

20th: Egyptian student Maryam Mustafa assaulted in Nottingham, UK.

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5th: The wedding of Prince Harry and Meghan Markle takes place at St George’s Chapel, Windsor Castle, as they are later bestowed the titles Duke and Duchess of Sussex.

MAY 1st: 7 Egyptian players make the Top 10 in the Professional Squash Association (PSA): Men’s World Ranking; 4 Egyptian players among the Top 10 PSA: Women’s World Ranking 2nd: Egypt bids farewell to the great Egyptian author and physician Ahmed Khaled Tawfik.

4th: Mohamed Salah is named PFA Players’ Player of the Year.

15th: Egypt participates, for the first time since 1992, in the FIFA World Cup.

5th: Another Sphinx is discovered in Luxor!

27th: Egyptian athletes win a record 30 medals at the 18th Mediterranean Games in Tarragona, Spain.

5th: Reem Ashraf Fawzy, a 14 year old Egyptian, breaks a 51 hour scuba diving world record!

JULY JUN.

SEP. AUG.

OCT. 1st: Identity celebrates its 13th anniversary.

15th: France wins the 2018 FIFA World Cup in Russia.

27th: Egypt witnesses a total lunar eclipse which was visual to the naked eye.

3rd: The oldest Neolithic pre-pharaohic village is found in the Nile Delta!

17th: 20 Egyptian women make Forbes Middle East’s Most Influential Women of 2018.

20th: The 2nd edition of El Gouna Film Festival kicks off.

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“I CAN BE”

ZEIN Empowering Children with Art

by Elhusseni Fekry

Amidst the trees and calm streets of Degla, Maadi, 13.218 gallery hosted ZEIN’s art event, “I Can Be”. As you get lost in the beautiful scenery surrounding the gallery, you will be welcomed by the storefront, and the warmth will most definitely allure you.

One thing we noticed there is that they do not overdo things, upholding a mindset of beauty and simplicity.

To our surprise, we found out that the pieces of art in the gallery are created by children ranging from 8 to 14 years old!

Identity talked to the brand storyteller Sahar AlArishy, co-founder of ZEIN, and she delightfully answered all of our questions.

What is ZEIN? ZEIN is a creative, artistic brand that aims to expose the children of Awlady Orphanage to art.

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ZEIN gives the children of Awlady the chance to practice arts and use what they learn to learn about life, arts, and how to become successful.

Lamia Hassanein, the founder of ZEIN, created an art gallery for the children in the orphanage to give them the tools that they will later use to create their future Magnus opus.

The core function of ZEIN is connecting the children with master artisans to teach them how to craft various types of arts: photography, painting, pottery, batik, and fashion designs.

The extent and versatility of the talent is abundant in the exhibits shown. And that is a part and a result of the story behind the name: ZEIN, the quest for creating beauty.

Sahar shared with us how she felt meeting with the kids for the first time. When she saw how much potential they had, she felt like they transformed her and that she had to help these children have the means of shaping their path with art.

So, What Is “I Can Be” Really About?

“I Can Be” is simple; it is about giving these children the idea that they can be whatever they want whenever they want. Practically speaking, ZEIN applies this principle by empowering the children through “I Can Be” to use and enhance their talents and skills to become whatever their hearts desire.

And that is the main aim, to allow them the platform to exercise their destiny.

Who Did ZEIN Previously Work with?

Sahar told us about the history of the brand. ZEIN registered the help of prominent names in fashion and arts such as Wessa Wassif. The artists working with the children said that one day, these children will be even better than them in this craft: an insight on the range and extent of the talent of these gifted, young people.

How Is “I Can Be” Helping the Children?

Besides the appreciation for the talent of the children and the fulfillment of seeing them craft something from scratch with their own hands, all the proceeds from “I Can Be” are transferred to a dedicated bank account that is allocated solely for the purpose of investing in the education of the children of Awlady orphanage.

Take the front window of the gallery, the dress you see here is made by the kids in the orphanage who were tutored in fashion designing and art. You can see how much it radiates positivity and the idea that they can create something that is so beautiful is heartwarming.

Another aspect of the project is to ensure that the children are not victims, nor turn this whole situation or their situation into a sob story. Quite the contrary, ZEIN’s “I Can Be” aims at empowering them through their talent to deliver the beautiful art we had seen in the gallery. This would allow them to grow and learn about the different aspects of business and arts. Sahar even told us that she regularly coaches the children about life and business to help them gain a better understanding of how they can be their best selves.

From what we saw in the amazing premises of ZEIN in 13.218, the talented youngsters of Awlady did more than deliver; they inspired us, showing us that even though tough challenges can be daunting, there is always a way.

In conclusion, ZEIN shows us that venturing through the unexpected will always yield the best of rewards. And that one day, we can all be what we want to be.

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A RO U N D T H E WO R L D

Around the World this month

by Rana Ramez

MAROON 5 CONCERT When 30-31 December Where Mandalay Bay Events Center, Las Vegas As for the last several years, Maroon 5 will perform on Dec 30th and 31st at the Mandalay Center ensuring the return of one of the best New Year’s concerts. The Grammy Award-winning band has recently announced the dates to their current Red Pill Blues Tour that will keep them on the road for 6 months, starting with this NYE concert.

FLOW RIVERBOAT ROOFTOP PARTY When 31 December Where Riverboat Club at the foot of Alexandre III Bridge, Paris Reveillon Paris offers an exceptional party night from the rooftop of this riverboat club. At the heart of a UNESCO protected World Heritage Site, Alexandre III Bridge, the rooftop of Flow has a 360 degrees view of the bridge, the Eiffel Tower and the famous riverbanks of the Seine. Paris will shake up with the sounds of Rafael setting the dance floor on fire.

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HOGMANAY FESTIVAL When 31 December Where Edinburgh, Scotland Every year, the Scottish capital witnesses one of the world’s greatest New Year’s celebrations, which take place throughout the city center in the form of a vibrant street party.

With the concert in the Gardens featuring amazing live music, international DJs, entertainment, giant screens and outdoor bars; people dance their night away.

POST MALONE CONCERT When 29-31 December Where Barclays Center, Brooklyn, New York The rapper, singer, songwriter record producer and guitarist will perform one of the hottest NYE concerts. With his unique voice, undeniable talent and vibrant energetic stage presence, the audience will be guaranteed an insane and outstanding experience while welcoming the new year.

BRANDENBURG GATE PARTY When 31 December Where Berlin The street party in Berlin is considered one of the biggest NYE parties in Europe. The program includes live bands performances, light and laser shows, international DJs, food stands with snacks from all over the world, in addition to the breathtaking fireworks display by midnight.

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T R AV E L

Christmas Travel

4 Christmas Markets Worth Exploring!

by Amina El Ghandour

W

ith the crisp cold of many European cities and towns during December, Christmas markets add this special thrill to the festive season. With their rustic cabins, festive lights, colourful decorations and tasty seasonal snacks, Christmas markets are probably the most charming feature of the season. Christmas markets, that have now become a common feature all over Europe, originated in the German speaking parts of Europe in 1384 and spread throughout European cities and towns taking different forms and features. In this article, Identity explores 4 of the best Christmas markets in Europe that may be worth booking a ticket and flying to see.

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YORK CHRISTMAS FESTIVAL, UK While Hyde Park’s Winter Wonderland is the most popular Christmas market in the UK, York Christmas market also tops the list. The magical Christmas atmosphere is accentuated by the Victorian stalls selling local produce as well as the traditional season’s specials. Besides the Christmas magic, York is a charming historical city that lies only 2 hours outside of London. Its history goes back to Roman times as it was founded by the Romans in 71 AD. In the Middles Ages, it became a major wool trading centre and the boost in wealth translated in its rich architecture, namely the York Minster the city’s cathedral and one of the largest Gothic cathedrals in Northern Europe. The Yorkshire Museum that brings together the layers of this city’s history exhibiting Roman, Viking and Medieval artefacts, is a must see.

ZAGREB, CROATIA

NUREMBERG, GERMANY Since Christmas markets started in Germany, we had to include a German city in our list. Nuremberg is an old town that stands with long history that is tangible in its charming streets and medieval castles and cathedrals. Every year, the town’s Christmas market is set in the charming Main Square and retains a tradition that goes back to at least 1628. Most of the wares sold are handmade or manufactured locally and even the 180 stalls are still made of regional spruce, some of which are from the 1890s.

The gingerbread (lebkunchen) was invented in the region in the 13th century and Nuremberg became the most famous exporter of the Nurnberger Lebukuchen, not to mention its world renowned sausages, the “Original Nuremberger” and its signature prune man and Christkind tradition. Head to the 14th century Gothic Church of Our Lady and enjoy a spectacular view of the market that appears like a fairytale that visits the city every year.

When you are there, visit Hauptmarkt (Central Square) which hosts the exquisite gilded fountain Schoner Brunnen and the Kaiserburg Castle. If you have more time to explore, well – this city has more than 30 museums!

Croatia is progressively becoming a touristic destination attracting visitors from all over the world. With its long strip on the Adriatic, its Pannonian plains in the north and its central mountain belt; Croatia offers visitors an outstanding nature. With the wake of attention to new travel destinations like Croatia, Christmas became a season to visit and the Zagrab Christmas market is slowly making its way to the top list of Christmas markets in Europe. Ban Josip Jelačić Square – the huge main square sparkles brightly with music and concerts on an open air stage, food marquees and children’s activities. There’s a huge Christmas tree, the fountain is transformed into a light display and there is a cosy, heated, covered conservatory serving food and drinks.

STRASBOURG, FRANCE Strasbourg offers the oldest and most visited “Marché de Noël” in France, dating back to the 16th century. The charm of this spectacular Christmas market with its 300 stalls - which makes it one of the largest markets in Europe - is accentuated by the medieval setting of the town and the Place de la Cathédrale (the Gothic cathedral in the middle of market). It may be one of the best Christmas markets in Europe but the historical city offers more than the Christmas cheers to its visitors. Top sightings in Strasbourg include the Cathedrale Notre Dame, the Palais Rohan, the Grand Ile and the museum de L’OEuvre Notre Dame.

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Mid-year Vacation

Getaways

ANNAPURNA BASE CAMP WITH OMAR SAMRA 10 Days/9 Nights Departs: 14- 12-2018 Starting: 2,000 USD Price includes • All public transfers during the trip • All meals as mentioned in the itinerary • Internal return flight to Pokhara • Basic lodging during the trek • Porters to carry all personal gear and group equipment • First-aid kit and trained First- aid professionals • Insurance for all staff including porters • Wild Guanabana-branded duffle Bag For more information Visit: wildguanabana.com

BARCELONA CHRISTMAS GROUP TRIP 6 Days / 5 Nights Departs: 25 - 12 -2018 Starting from: 18,500 EGP Package Includes • Hotel accommodation in 4* & 3* downtown hotel mentioned above on BB & RO basis • International return flight on Swiss Airlines, economy ticket • Transportation between Hotel – Airport & Airport – Hotel • Tour leader escorting from Egypt • Airline taxes For more information visit: Travistaegypt.com

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VIENNA & BRATISLAVA 7 Days / 6 Nights Departs: Upon request Starting from: 11,300 EGP Package Includes • Round-trip economy class airline ticket on EgyptAir. • 4 nights accommodation in Vienna at Leonardo Hotel 4* • 2 nights accommodation in Bratislava at Apollo Hotel 4* • Daily breakfast • Hotel/airport transfers by bus For more information visit: travelchoiceegypt.com

KENYA: INTO AFRICA 7 Days / 6 Nights Departs: 28/12/2018 Starting from: 1480 USD Package Includes • The Great Rift Valley viewpoint & Serene Lake Naivasha • Ziplining in Kereita Forest • Pink Flamingos of Lake Bogoria and Stunning Thomson Falls • Cycling along the wildlife of Hell’s Gate National Park • Close encounters with the Masai Tribes For more information visit: Destination31.com

BALI & KUALA LUMPUR, INDONESIA & MALAYSIA 9 Days/8 Nights Departs: Upon arrival Starting from: 240 USD Package Includes • 5 nights accommodation in Bali on bed and breakfast basis • 3 nights accommodation in Kuala Lumpur on bed and breakfast basis • Flight tickets (Flights on Emirates airlines on request basis starting from EGP 13600 per person including taxes) For more Information visit: travelchoiceegypt.com

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PHILIPPINES 13 Days/ 12 Nights Departs: Upon request Starting from: 1200 USD Package Includes • All transfers in a private vehicle • All travel & environmental permits • All accommodation in hotels & guesthouses • Banaue and Bangaan Village tour • Puerto Princesa underground river tour • Sea kayaking & camping • Ziplining & Nacpan beach tour • Whale/Shark watching & snorkeling in Oslob For more information visit: Destination31.com

KENYA AND ZANZIBAR, SOUTH AFRICA 7 Days / 6 Nights Departs: Upon request Starting from: 720 USD Package Includes • 1 night in Nairobi in standard room on bed and breakfast basis • 2 nights in Masai Mara National Reserve in standard room on full board basis • 2 nights in Zanzibar standard room on bed and breakfast basis • 1 night in Diani Beach For more information visit: travelchoiceegypt.com

POKHARA, NEPAL

PARAGLIDING, HIKING & RAFTING

6 Days/5 Nights Departs: 29 Dec. 2018 Starts from: 1050 USD (excluding flights & Visa) Package Includes • All transport by private car • Experienced English speaking local guide • Meals as mentioned in the itinerary • All city tours with private car including all monument entrance fees

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For more information visit: wildguanabana.com

SINGAPORE 6 Days/5 Nights Departs: Upon request Starting from: 22,400 EGP Package Includes • The hotel accommodation in 4* downtown hotel • The international flight round trip economy ticket • Roundtrip airport transfer For more information visit: Travistaegypt.com

PARIS AND AMSTERDAM 8 Days/7 Nights Departs: 23 Dec. 2018 Starting from: 20,900 EGP Package Includes • Hotel accommodation for 4 nights in Paris and 3 nights in Amsterdam on BB basis • International EgyptAir economy flight • Airport transfers • Internal bus between Paris & Amsterdam • Tour leader escorting from Egypt For more information visit: Travistaegypt.com

SOUTH AFRICA 10 Days/ 0 Nights Departs: Upon request Starting from: 1300 USD Package Includes • 5 nights accommodation in Cape Town • 3 nights accommodation in backpackers lodges on the Garden Route • 1 night stay in a basic mountain hut • Cycling & hiking in Cape point national park • Elgin Valley zipline tour • Hiking the Hottentots Holland Mountains • All land transfers in a private A/C vehicle • Airport pickups For more information visit: Destination31.com IDENTITY 53

GO HEALTHY

In the Office

by Soha Darwish

Food writer & Critic - Menu Consultant Diploma in Food Journalism - London, Uk

“What happens in the office stays in the office’.... I guess this is what we tell ourselves as we step out from our workplaces, drenched in guilt for the thousands of calories tagging along our journey back home. We’ve all been there!

My goal here is to cut this vicious loop and end your daily struggle, without taking away any indulgence from savouring lunch, a deserved right amidst your stressful, sometimes even traumatic work day!

Here are a few delectable recipes that are easy to prepare and that will retain both flavours and textures for long hours, without any compromise on taste!

Sweet Potato Falafel platter Sweet Potato Falafel Shopping Basket: 2 sweet potatoes –2 tbsp flour – 1 can of chickpeas- 1 onion – 2 tbsp minced garlic –2 tsp chopped parsley – 1 tsp cumin – 1 ½ tsp ground coriander – 2 tbsp lemon juice – ½ tsp salt Beetroot Hummus Shopping Basket: 2 beetroots – 1 can of chickpeas – 2 garlic cloves– ¼ tsp cumin – 2 ½ tbsp tahini – 2 tbsp lemon juice – ½ tsp salt Shopping Basket: 1 sliced tomato –1 sliced cucumber – ½ cup of quinoa – handful of baby spinach leaves – ½ tsp salt.

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This platter is the perfect treat to both eyes and taste buds. The array of colours is so enticing that it will simply cheer you up and lift your mood. The vibrant pink hummus is the star here, a scrumptious dip to enjoy with all those luscious ingredients.

Falafel is baked, so it will still be as flavoursome even when served chilled.

Steps: 1. Bake both sweet potatoes and beetroots in a preheated oven (200) for an hour.

2. Scoop out the sweet potatoes, then blend it with the falafel ingredients in a food processor.

3. Roll the mixture into balls and put them in the fridge for 45 minutes. Bake in oven until golden crisp for 15 minutes.

4. Blend the beets with the hummus ingredients, then chill in the fridge.

5. Assemble your platter, then wrap it firmly with cling film, keep it chilled. A true bliss!

Marinated Grilled Veggies

A fairly easy dish that bursts with tantalising flavours and colours. This is deli food and is meant to be eaten chilled or at room temperature. It perfectly complements grilled chicken, beef, fish or even quinoa.

Shopping Basket: 3 courgettes –3 long eggplants – 2 red & yellow bell peppers – 2 portobello mushrooms – 1 bunch of asparagus - 2 tbsp Feta cheese - 1 tbsp toasted pine nuts – extra virgin olive oil –1 tsp dried basil - 1 tsp rosemary – 1 tsp chopped fresh parsley - 3 tbsp balsamic vinegar – 1 minced garlic clove - ½ tsp salt– ½ tsp black pepper.

Steps: 1. Slice the vegetables vertically, brush with olive oil and sprinkle with salt.

2. Grill the vegetables in a grill pan. Cook until soft and properly grill-marked.

3. Whisk all herbs with balsamic vinegar, garlic and olive oil; add salt and pepper to taste.

4. Drizzle this herby vinaigrette over the grilled vegetables. Keep in fridge in an air-tight container.

5. When served, sprinkle with crumbled Feta cheese and pine nuts. An added twist for a classic!

Poke bowl

This Hawaiian staple is becoming trendy in restaurants or as to-go meals worldwide. A wholesome dish guaranteed to satisfy your sushi carvings. This is a simple version which you can customize - the variations of this dish are endless.

Shopping Basket: 200g salmon cubes -¼ cup Soy sauce – 3 tbsp rice vinegar- 2 tsp sesame oil – juice of ½ lemon –½ tsp sesame seeds-–½ tsp grated ginger - ½ tsp chili flakes – 1 tsp sugar - ½ thinly sliced avocado – ½ thinly sliced cucumber -1/3 cup thinly sliced spring onions – ½ cup edamame beans – 1 cup of brown rice.

Steps: 1. Place the fresh salmon in a bowl along with; soy sauce, sesame oil, lemon juice, fresh ginger and chilli flakes. Cover and refrigerate for at least 1 hour. You can swap raw fish with cooked prawns, shredded crab meat or even smoked salmon.

2. Cook the brown rice as per package cooking instructions.

3. Thinly slice the vegetables.

4. Add vinegar, sugar and salt to the rice, then mix well with a fork. Let it cool down.

5. Layer your Poke in a bowl; rice goes first then vegetables and lastly the fish. Sprinkle sesame seeds and spring onions, then drizzle the extra marinade.

6. Keep it chilled, and tuck in whenever you are ready!

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OUT & ABOUT

We found the perfect

Wedding Destination

Marriage is a beautiful thing, yet planning a wedding for it has turned into a nightmare for everyone. But what if we tell you, you can have your dream wedding without turning into a bridezilla?

Yes, Hilton Cairo Heliopolis is now one of the best wedding destinations for a fairytale and hassle-free wedding!

Whether it is an intimate ceremony or extravagant reception you envision, couples can count on a glamorous and memorable wedding at the Heliopolis Towers Hotel. With a prime location, that is just 10 minutes away from Cairo International Airport, and over 6,400 sqm of event space available.

Hilton Cairo Heliopolis is quickly becoming the top wedding destination in Egypt. It is safe to say that

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for 2019!

if you considered having your wedding there it will defiantly be the talk of the town. With high ratings all over the internet, according to booking.com couples particularly like the location — they rated it 8.1 for a two-person trip.

The hotel is very inviting for anyone who steps foot in it. With modern decorations, glass ceiling, greenery all over, the decorations of the reception alone will make you feel like you are in a fairytale wedding.

Hilton Cairo Heliopolis mastered every detail of this most special of events, from romantic twinkle lights to creative dinner menus.

The wedding celebration continues with couples drifting into ‘happily ever after’ with a gourmet meal

by candlelight, mingling with guests in your stunning ballroom, taking beautiful wedding photos in the hotel gardens, or dancing the night away under the stars.

As for the “behind the scenes” issues that usually ruin any wedding experience for the couple and their family, Hilton Cairo Heliopolis has you covered.

Couples can enjoy the exclusivity and elegance of a bridal suite for getting dressed and spending treasured moments with your wedding party.

Moreover, there is private ballroom entrance for entertainers, so you do not have to deal with the awkwardness of the entertainers going in and out of the hall and making everyone uncomfortable.

There is a variety of ballrooms you can choose from; Canyon Ballroom, Pearl Ballroom, and Jasmine Ballroom. The Canyon Ballroom is the largest ballroom at 1849 square meters; comprising of four partitions; Colored Canyon, White Canyon, Blue Canyon and Rock Canyon in addition to a 900 square meters pre-function area. With a built-in stage, a separate entrance for Entertainers, and distinctive décor featuring stunning ceilings with glass light rods taking the form of corals and shedding a variety of colors on the floors and scattered LED lights giving the twinkling effect of the stars; Canyon is the perfect choice for grand sophisticated weddings and social events accommodating up to 2500 guests. State-of-the-art audio-visual equipment guarantees a highly successful event.

All rooms feature touches of Egyptian heritage in their decor. Each air-conditioned rooms has flatscreen TV, a minibar, and a work desk. Some rooms have panoramic pool views.

The Casino offers the best in gaming in a fun and relaxed atmosphere. It offers the excitement of slot machines, video poker, and table games such as Blackjack and American Roulette as well as an intimate bar.

Hilton Cairo Heliopolis Hotel has 18 different restaurants and snack-bars which include East Asian specialties in Lan Tania’s open kitchen and Italian cuisines at Leonardo’s. Traditional English dishes are served at Darts, the sports bar.

Hilton Cairo Heliopolis Hotel is 5 km away from Cairo International Airport. Heliopolis is a great choice for travelers interested in history, culture, and friendly locals.

BOOK YOUR DREAM WEDDING NOW CALL: 02 26960000 OR EMAIL US AT caihe_catering@hilton.com

As for the Pearl Ballroom; the beautifully designed ballroom is modern in every detail at 1,112 square meters comprising of three partitions: Pearl I, Pearl II, and Pearl III in addition to 358 square meters prefunction area. The set-up of Pearl Ballroom can be configured to meet specific events’ requirements.

With a built-in stage, a separate entrance for Entertainers, and distinctive décor featuring stunning ceilings with glass light rods taking the form of corals shedding a variety of colors on the floors and scattered LED lights giving the twinkling effect of the stars, Pearl sets the perfect stage for a memorable wedding/ social event accommodating up to 1,100 guests.

Now if you’re looking for a smaller wedding, the Jasmine ballroom is your pick. A unique cabaretstyle ballroom with a two-level set up is the optimum venue weddings as well as social events of up to 300 guests.

Hilton Cairo Heliopolis Hotel features a Casino, 3 tennis courts, and a hot tub. It has 3 swimming pools surrounded by a landscaped garden. WiFi is available in all rooms with charge and free in the Lobby and Restaurant.

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Christmas OUTINGS

Santa Claus is coming to the Palace!

The festive season is about to begin and this year the Cairo Marriott Hotel & Omar Khayyam Casino is hiding a lot of surprises for extraordinary Christmas and New Year celebrations. The palace is fully decorated with Christmas patterns ready to welcome guests to unveil Santa’s surprises.

For Christmas Eve, Ristorante Tuscany will be offering a set menu of Italian specials. A very unique Christmas Lunch buffet will be available at Omar’s Café on Christmas day. Time to bid farewell to 2018 at Egyptian Nights with a mixture of oriental and Christmas vibes, guests will enjoy a set menu carrying a wide variety of cold and hot mezzahs in addition to Cairo Marriott’s signature grills and desserts. An exclusive open buffet will be available at Omar’s Café on New Year’s Eve. For a one-of-a-kind year closing, Harry’s Pub is there for an ultimate ending.

From Christmas Eve To New Year’s Day, Join Happy Holiday Festivities At Grand Nile Tower It is the season to be jolly, and no place is more in the spirit this year than Grand Nile Tower Hotel. From Christmas Eve to

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New Year’s Day, the Grand Nile Tower team has ensured that every day will be filled with the joy and excitement required for a happy holiday season.

A charming Christmas & a Glamorous New Year at Sonesta Hotel, Tower & Casino – Cairo With a wide array of exciting venues and exquisite flavourful Holiday treat, Sonesta have the passion for providing a memorable experience Gather with your family and friends at “La Gondola” for an elegant Christmas Eve Dinner with a specially prepared flavourful Turkey Dishes and enjoyable live band entrainment, followed by a delightful Lunch Buffet on Christmas Day featuring traditional Christmas favourites.

This holiday season Le Méridien Cairo Airport invites you to celebrate the good life. Revel in Parisian style as you ring in the New Year Live Sports Bar: A complete festive celebration with a belly dance show, DJ and Live Entertainment.

Raise a toast to a sparkling new beginning with a savoury festive menu for only 750 EGP

Mezzeh: Welcome 2019 is a style at Mezzeh, with a night of shakes and shimmies! Shake it all out and enjoy a night of sizzling moves with a belly dance show, live singer performance and DJ. Christmas & New Year’s Eve is like no other at Marriott Mena House, Cairo The iconic Marriott Mena House, Cairo is celebrating this festive season with lots of culinary surprises that are tailor made to please the whole family and loved ones during Christmas and New Year’s Eve. On Christmas Eve 139 Restaurant will be the venue for exceptional

Cairo Marriott Hotel & Omar Khayyam Casino

buffets including Asian, Indian and seafood selections in addition to Noel sweet treats while the Wave jazz band will set the Festive mood.

Heliopolis Towers Hotel Brings the Freshness of Alexandrian Seafood to the Heart of Cairo!

Cairo, Egypt, 15 October 2018 – Heliopolis Towers Hotel recently hosted a mouthwatering event bringing Alexandria to the heart of the Cairene capital.

Celebrating the best of the Mediterranean city, the worldrenowned hotel has pulled off an unrivaled seafood day

under the theme of “a piece of home”, gathering celebrities and influencers originally from Alexandria to enjoy the themed seafood event and feel home again.

Celebrate Xmas & New Year at Sheraton Sharm El Sheikh Sheraton is where people gather. Together, will make your Christmas & New Year’s Eve unforgettable. The beautiful city of sharm and the inspirational range of celebrations at the Sheraton sharm will create an irresistible combination for a spectacular festive season.

Celebrate Christmas and New Year with family and friends in the magnificent atmosphere and exquisite location of the Sheraton Sharm Hotel. Guests will be pampered by the warm, exciting atmosphere and the decoration that reflects Christmas scents with sparkling lights, colorful ribbons, glass balls, room amenities and the beautiful Christmas tree with large famous Ginger bread displayed in the lobby with Christmas cookies and chocolates. Santa promises to pop by with lots of Gifts!

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Chefs United Brunch Brings Global Cuisines to the Table at Heliopolis Towers Hotel If there is a way to understand a culture, it is not through the history books, it is through their food; yes food. Food is a universal language that we all speak – and this is why Heliopolis Towers Hotel introduced a new concept of brunch, “Chefs United Brunch.”

We had the chance to attend the opening of the new concept. Since the opening had to be special, it was brought by Cairo’s finest wine brand “Cheers.”

The “Chefs United Brunch” took place at Aqua E-Luce restaurant and brought the world’s most exquisite dishes to one table in a unique event. The country’s most exclusive business influential figures, celebrities, and food enthusiasts, to demonstrate the admirable passion behind the cuisine, attended the event.

As soon as we arrived, Aqua E-Luce’s friendly staff greeted us and offered a variety of drinks that made us want to take the whole tray and run. But since we are responsible adults, we opted for one of Cheers’ wines and took a tour around the place to see what’s really going on.

Now for the most important part of the event – the food – it was every foodie’s dream come true. The chefs surprised attendees with a fusion of myriad tastes from all over the world. We truly felt like we traveled around the world in just a few bites.

Where did we go during the event? We started with a trip through Asian cuisine with some

mouthwatering Thai food. We then were taken to another Asian cuisine with some of India’s best street food style that did not make us regret the food we ate later. If that is not an accomplishment, we do not know what is.

We then left to Mexico with some of the best tacos we have had in our lives – and trust us, we’ve had lots of tacos before. Jumping to another continent, there was the French corner, where we felt classy and sipped through our wine like the fancy people we think we are.

And since we’re Arabs, we like our Arabic food, and Heliopolis Towers Hotel did not disappoint! The Lebanese corner met us with the Middle Eastern food we love – grilled food with a lot of rice and all the seasoning our moms use!

Going from tacos to sushi, to traditional grilled Lebanese dishes to combinations of salads; the mix between Europe, Asia, and Middle-Eastern traditional plates altogether with the music and the November winter breeze created a general air of happiness and delicious bliss.

If you think you missed on all the fun, have no fear; you can still make it to the “Chefs United Brunch” every Friday from 2:00 to 6:00 PM at Aqua E-Luce restaurant, Heliopolis Towers Hotel.

For Reservations Call: 02 22678485

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MERCEDES-BENZ IS THE WORLD’S MOST VALUABLE PREMIUM AUTOMOBILE BRAND

Mercedes-Benz was able to further increase its brand value and is once again the world’s most valuable premium car brand. In the current “Best Global Brands 2018” ranking by the renowned U.S. brand consulting company Interbrand, Mercedes-Benz again climbed places in the top ten most valuable global brands and now is ranked on 8th place.

Mercedes-Benz is still the only European brand in the top ten.

“Once again we are the world’s most valuable premium automobile brand” says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “We are delighted that people reward our

new products such as the fully-electric EQC, our bold marketing campaigns such as the Grow Up campaign, our focus on online and social media and new dialogue formats such as the ‘me Convention’.”

The strengths of the Mercedes-Benz brand lie in its long tradition, great innovative strength, the will to constantly reinvent itself and the abiding principle of its founding fathers only to be satisfied with the best. From the invention of the automobile to the largest manufacturer of luxury vehicles and a provider of comprehensive mobility services Mercedes-Benz always looks for the best answers to the mobility needs of people.

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“The World Is Your Runway” Event For Charms Jw Ladies Society Club JW Marriott Hotel Cairo hosted an exclusive Charms JW Ladies Society event featuring Saeed Ramzy, the styling expert in Egypt’s fashion scene to give insights and tips for the latest fashion trends of Fall 2018 and Spring 2019 held at Lemongrass Garden.

The event was proved particularly star-studded with a host of power women in attendance including the stars Samira Said, Bushra, Reham Hagag, Mai Selim, Riham Ayman and Yara Naoum; in addition to famous fashion designers for women’s haute couture dresses like Hany El Beheiry and Hesham Abul Ela. Guests were extremely impressed with the enlightening class that will help them with new styling ideas, make use of current clothes to restyle according to the tips, insights and the latest trends provided by Saeed Ramzy.

Proton Opens its Doors with the First 4S Outside Malaysia The year has come to a great finish with 3 new flagship models arriving for the official launch of the new model year. The new showrooms will opened to the public on November 10, 2018 featuring the first in the world new look and feel of Proton outside Malaysia. With new great central locations in Mohandessin and Nasr City as a start. The main showroom will be next to Smart Village located on the main road. This location will feature sales, service, parts and bodyworks in an area spanning 15,000 square meters with state of the art facilities. Proton in Egypt is managed by its sole agent, Alpha Group Ezz Elarab, with an expected volume of 1,200 units for model year 2019 and 2019 calendared volume of 2,000 units. This includes new models of Saga, Preve and Exora being the 2019 line-up and 2 new models will be added for model year 2020 available from mid-2019.

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CELEBRATE THE SPLENDOR OF THE FESTIVE SEASON AT THE NILE RITZ-CARLTON, CAIRO Located on the Nile and overlooking the remarkable Egyptian Museum, the Nile Ritz-Carlton, Cairo is the ideal destination to celebrate the magic and wonder of this festive season. Whether you are looking for the ideal romantic getaway or traveling with family, the breathtaking Cairo views, lush gardens, and hospitality of the Nile Ritz-Carlton await you this December. A carefully curated program of exciting happenings is guaranteed to create long-lasting memories for the whole family. Enjoy indulgent Christmas Day feasts, The Nile Ritz-Carlton, Cairo has everything you need to make this special time of the year truly magical.

During the Christmas season, Santa Claus will accompany children to lighten the Christmas tree in the lobby and capture special moments by taking pictures with him.

Celebrating the season and starting the New Year in true Ritz-Carlton fashion:

• For Italian cuisine lovers, Vivo will offer a five-course dinner experience in a modern, contemporary setting overlooking infinite views of the Nile and Cairo Tower.

• Overlooking Cairo and the Nile in all its magical glory, NOX invites guests to celebrate the arrival of the New Year in a luxurious and fun night of dancing to one of Cairo’s best DJs and entertainment lineups.

• Intimate and elegant, Ritz Bar features a menu with an array of signature festive cocktails. The Lobby Lounge also offers Christmas chocolate snacks, drinks and kids’ activities for your loved ones.

The Nile Ritz-Carlton, Cairo will offer exclusive Christmas spa packages and activities for hotel guests and their children including Christmas movie programs.

• Culina will offer a uniquely indulgent brunch experience with variety of proteins, rich BBQ, sushi, carving stations, seafood, seasonal salads, and dessert offerings while enjoying live jazz entertainment and the Christmas spirit.

• Boasting authentic oriental dishes from all over the Middle East, Bab El-Sharq will celebrate Christmas and New Year by offering prefix dinners featuring traditional oriental flavours while guests enjoy the artistic shows by the belly dancer.

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LG Meets Fast Paced Life with Innovative TWIN Wash washing machine Committed to save space and time, the TWIN Wash is a dream for every household With the fast-moving and demanding lives people have been living nowadays, everyone is looking for comfort in all aspects in life. LG’s newest TWIN Wash machine has been tailored to meet the current needs of these busy times by introducing ground-breaking technology, set to revolutionize the notion of laundry and ease the process on the consumer.

City Centre Alexandria brings unique Fall/Winter trends to the city Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, successfully concluded the Fall/ Winter 18/19 Fashion Bazaar, at City Centre Alexandria, which took place from November 18th – 21st, highlighting the unique new work of emerging Egyptian fashion talent.

“Fawry” took over “Waffarha” shares Fawry, Egypt’s first and largest E-payment company in the Egyptian market signed an agreement with Waffarha, which acquired a non-controlling share in Waffarha.

Reebok announces Cardi B as new Global Ambassador Reebok yesterday announced its partnership with Cardi B, an artist who never fails to defy convention both personally and with her music. With a heritage all about nonconformity and self-expression, Reebok has a longstanding legacy of teaming up with gamechangers and risk-takers.

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Novartis Pharma Egypt Announces Results of ‘Count Us’ Survey on Advanced Breast Cancer in Egypt in Conjunction with Breast Cancer Awareness Month and in Cooperation with the Breast Cancer Foundation of Egypt

IKEA Brings New Energy to its Parking Lots with Electrical Vehicle Chargers IKEA, the Swedish retailer, recently flipped the switch on its first electrical vehicle charging station in Egypt. Located in the IKEA store parking lot at Cairo Festival City mall, IKEA partnered with Revolta Egypt to install the EVlink charging station, which can charge two electric vehicles at the same time. The charging station is among the first 20 electric vehicle charging stations in Egypt. An additional charging station is planned for IKEA’s 6th of October Store planned for inauguration in the near future.

Minister of Investment and International Cooperation, Tatweer Misr and Global Entrepreneurship Network break ground for the first GEN Entrepreneurship and Innovation Hub in MENA Region at Bloomfields’ University Campus In the presence of the Dr. Sahar Nasr, Egyptian Minister of Investment and International Cooperation, Tatweer Misr today signed an MoU with Global Entrepreneurship Network (GEN), to develop an entrepreneurship and innovation hub under the management of GEN. The hub will be located on the 90 acre College Campus in Bloomfields in Mostakbal City, Tatweer Misr’s latest development in Cairo.

MARRIOTT EGYPT HOTELS SAY THANKS DURING GLOBAL CUSTOMER APPRECIATION WEEK 2018

This November Marriott International Hotels all over the world celebrated Global Customer Appreciation Week (GCAW). On that occasion Cairo Marriott Hotel and Marriott Mena House, Cairo along with all other Marriott hotels in Egypt had their very special way to thank their customers.

The week started with a kick-off event held at Le Meridian Pyramids Hotel & Spa where representatives from the Sales & Marketing teams of all Marriott hotels in Egypt came together. Following the kick-off event, Cairo Marriott and Marriott Mena House, Cairo sales teams with other Marriott Egypt Hotel members started visiting customers to express appreciation and celebrate the success of these fruitful collaborations.

Among the various activities that took place during the week was the company-wide “Serve 360”: doing good in every direction initiative to support the local community. A number of representatives from the Sales and Marketing teams of the Marriott Egypt hotels visited Dar Al Sondos Foundation for Orphans with special needs to present a donation worth 85,000 Egyptian Pounds.

Cairo. With the Pyramids as a backdrop, the garden was perfectly set up to host both Marriott Hotels customers and associates. The event started with a short video showcasing all Marriott hotels in Egypt followed by speeches given by Omar Tantawy General Manager at Marriott Mena House, Cairo and, Paul Dalgleish - Vice President of Sales and Distribution for Marriott International Middle East and Africa.

Guests were entertained by Nesma Mahgoub’s outstanding performance followed by cheerful vibes as Oxana took the stage with an amazing belly dancing show.

GCAW celebrations took place all over the world where Marriott Hotels were sharing their special moments with customers on social media using the hashtags #GCAW2018 and #MarriottSaysThx.

The highlight of the week featured an unforgettable closing ceremony at one of many Marriott Hotels’ magnificent venues, the Marriott Mena House,

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SIGNS

Sagittarius Nov. 22 - Dec. 21

Strengths Curious, optimistic, ambitious, adventurous, enthusiastic, open-minded and honest Weaknesses Restless, impatient, tactless, over-confident, lazy, inconsistent and careless Most Compatible With Aries, Leo, Gemini, Aquarius Love The free-spirited open-minded Sagittarius takes it casually at first, due to their driven need of seeking adventure, fun and diversity. They can fall madly in love but can also fall out of it at a surprising speed.

LOVE COMPATIBILITY ARIES This is an adventurous match that doesn’t know what boredom is. Both share some main characteristics like being curious, active and optimistic. It’s a high potential of a great relationship.

TAURUS Since these two couldn’t be more different, it’s either an intense attraction or an intense repulse.

Tension comes from the action loving nature of Sagittarius and comfort seeking of Taurus.

GEMINI A competition might arise, since both are used to being “the fun sociable one”. Despite that, they both love so passionately and can have an electric relationship.

CANCER Common ground can be hard to find with this match.

Sensitive Cancer needs security and attention while independent Sagittarius wants freedom.

LIBRA A quick connection takes place here due to the chemistry, the great sense of humour and laughter.

They can actually maintain long-term relationships.

SCORPIO Aside from being huge fans of honesty, it can be hard for the two signs to overlook each other’s flaws. Free Sagittarius can be annoyed by Scorpio’s need for commitment.

SAGITTARIUS This match can be boring for the two Sagittarius involved, no matter how much in common they can have. They tend to be self-absorbed which cannot be good for any relationship.

CAPRICORN It can be hard for this pairing to work out, since they have different views and want different things from life. It may work though if they’re not too dependent on each other.

LEO Both are dynamic and energetic with matching views on life and love. The adventurous and sociable nature of these two makes it a delightful fun relationship.

AQUARIUS This pairing makes a great match as partners and friends. Sharing traits like independency and creativity makes it an interestingly successful relationship.

VIRGO They share a mutual admiration and respect for each other. The relationship can be hard when the need of Virgo to have things in order meets the carelessness of the Sagittarius.

PISCES It’s not the best match with these two. Although Sagittarius is impressed by the imaginative and kind Pisces, Sagittarius cannot give them the compassion and care they actually need.

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