The Trend Issue

OCTOBER 2015 - 15 L.E., VOLUME 11, ISSUE 1 WWW.IDENTITY-MAG.COM

WALK IN STYLE

the shoes the bag and the swag

the

Trend

issue

CATWALK YOUR WAY

ARE YOU A SHOPAHOLIC?

157 + fashion finds

fillers: the new “IT” see page 28

GET SMOKEY EYES LIKE THE PROS

from the office to the club

MEET THE NEW FACES OF DESIGN

all you need to know

about fad diets

IDENTITY masthead

OCTOBER 2015 - 15 L.E., VOLUME 11, ISSUE 1 WWW.IDENTITY-MAG.COM

WALK IN STYLE

the shoes the bag and the swag

the

Trend

issue

CATWALK YOUR WAY

ARE YOU A SHOPAHOLIC?

157 + fASHION fINDS

fILLERS: the new “IT” see page 28

GET SMOKEY EYES LIKE THE PROS

from the office to the club

on the cover

MEET THE NEW fACES Of DESIGN

all you need to know

about fad diets

PHOTOGRAPHER DONNA GOUDA DESIGNER MEMA ELSHAFEY HAIR DRESSER KRISS BEAUTY SALON MUA EMAN ARFAA ART DIRECTOR MEMA ELSHAFEY COVER DESIGN ALIA ELABD

F

or the past month it seemed like we were caught up in a never-ending flurry of our anniversary celebration and just now have found our shoes underneath of us again. But before we move on with a fresh volume of issues, we would like to thank everyone who was a part of our very special decade anniversary. Whether it was

from partying with us at Gu Bar in Zamalek, or preparing for the event, or supporting the anniversary issue, it meant so much to us to have so many wonderful people by our side. Now we are back to business as usual and are very happy to start volume 11 fresh with a fashion issue bulging at the seams with all of the latest trends of the season.

Liza Dunham

SENIOR EDITOR PUBLISHER & MANAGING EDITOR ROLA KAMEL EDITOR-IN-CHIEF NAWAL ISMAIL Senior Editor Liza DUnham COPY-EDITOR AMINA EL FAYOUMY JUNIOR EDITORS MIRANA TERA, RAGHDA EL-SAYED, ALIAA SERRY ONLINE WRITERS ALAA YOSRY, KHALED NASR, PERY EL ETREBY RELATIONSHIP EXPERT MARWA RAKHA PSYCHOLOGY EXPERT KATE KERPEZ CONTRIBUTORS HAGER EL DAAS, MOE EL SAMADY FASHION WRITER NAHED KAZZIHA SENIOR GRAPHIC DESIGNER ALIA ELABD MARKETING AND ADVERTISING MANAGER RIHAM YEHIA SENIOR DIGITAL MEDIA OPERATIONS STEVE NABIL DIGITAL MARKETING SPECIALIST MONICA NAGY ONLINE ADVERTISING CONSULTANT MARWA KAMEL WEBSITE COMPANY QPIX SOLUTIONS DISTRIBUTION COMPANY AL AHRAM PRINTING HOUSE INTERNATIONAL PRINTING HOUSE (IPH) IDENTITY MAGAZINE DISTRIBUTORS ASHRAF FOUAD & ESSAM IBRAHIM Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities.

Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus.

The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

IDENTITYMAGEG

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S PR T

PLE APPROACH E LOCATIONS E HOTELS

At TIME Hotels, our simple approach to hospitality means that you can always expect to receive the warmest welcome straight from the heart and an uncomplicated yet professional service delivery. Whether for business or leisure, short-stay or long stay, we currently have four different product brands represented across a growing portfolio of properties. To find out more about our present and future prime locations, visit www.timehotels.ae

www.timehotels.ae

IDENTITY contents IDENTITY fashion

8 Identity loves 10 ARE YOU A SHOPAHOLIC? 12 FASHION & BEAUTY ETIQUETTE 101 14 THE SHOES, THE BAG AND THE SWAG IDENTITY beauty

18 BEAUTY ALERT 20 SMOKEY EYES FROM A PRO! 22 A-LISTERS RECOMMEND 24 CRAZIEST FACIALS OF ALL TIME 26 FILLING YOU IN ON FILLERS IDENTITY fashion trends

28 AUTUMN FASHION FORECAST 32 MOST WEARABLE FASHION TRENDS

p64

34 IN TRANSIT 36 STYLE STEALS 38 WHAT HAPPENS WHEN THE EAST GOES OUT

p18 p34

OF STYLE

IDENTITY jewellery shoot

IDENTITY advice

40 A WILD SOUL

52 ARE YOU DISTORTING YOUR REALITY

IDENTITY spotlight

53OFFICE LOVE GONE WRONG

46 FRESH FACES OF FASHION, BEAUTY,

54 fad diets not so fashionable

AND DESIGN

IDENTITY bits & pieces

56 SNAPS & LATEST NEWS 64 HOROSCOPES 8

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A W EDDI NG FOR THE YOUNG AT HE A RT.

LIGHT UP THE PAL ACE W I T H YO U R O W N M A G I C .

Write a fresh page in the majestic history of the Gezirah Palace with a wedding for today’s modern bride and groom.

Blend timeless splendor with stylish chic in any of Salon Royal, Eugenie, Salon Vert and the grandeur of Aida Ballroom or enjoy the cheerful atmosphere and stunning views of the Nile from Almaz.

Say YES to #MarryMeAtCairoMarriott...

CAIRO MARRIOTT HOTEL & OMAR KHAY YAM CASINO 16 SARAY EL GEZIRA ST., PO BOX 33 ZAMALEK, CAIRO 11211, EGYPT. T: 00. 202.27.28.3000 CAIROMARRIOTTHOTEL.COM

Top Shop Shear Blouse “Blouses are BACK this season.

This one especially looks vintage and sexy at the same time with its fine detail and shear fabric.” Aliaa S.

IDENTITY fashion paco rabanne LADY MILLION “It’s the perfect scent for everyday use. It’s fresh and sweet.” Alia A.

Stradivarius Biker Jacket “Its colour and style make it a wardrobe necessity.” Monica

Tresemme Sea Salt Foam “Yes, summer is over but that doesn’t mean that beach curled hair should be over with it. You can still get your beach wavy hair with this sea salt foam.” Mirana

Identity S E V O L

Pravana Chromasilk “Coloured hair has never been in like now.

And since it’s always better to dye your hair in winter, then now is your chance to turn your hair colourful.”

Raghda

Urban Decay - Revolution Lipstick - Shame “This colour never really goes out of style; it’s appropriate day and night for work or party.” Riham

D by Dalia -NecklaceDalia Hamdallah “The perfect necklace that changes a normal outfit to extraordinary” Alia A. Queen Inc. Silver Rings “They have plenty of shapes and styles that suit everyone. Dress your fingers with a couple of them.”

Mirana

Chanel Flap Bag “It’s always been the definition of classic chic.” Rola

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ASOS Long Jumper “Can you see how comfortable it is?” Liza

IDENTITY fashion

Are you a shopaholic?

Did you ever have an intervention from family or friends over your spending? Did you ever have the bank calling a million times reminding you to pay your debts? Were you ever called a shopaholic?

Like any addiction, shopping addiction is real. And like any recovering addict, shopaholics refuse to believe that they’re addicts. To help you with your addiction, we made a quick quiz to see if you’re a shopaholic or not!

1. Do you differentiate between wants and needs? a. Always b. Sometimes c. Is a Louboutin shoe really optional?

2. How often do you go shopping? a. Rarely. Only when I really need something b. At least every season c. The question should be when do I NOT go shopping!

3. What’s your usual payment method? a. Cash b. Debit card c. Unlimited credit cards

4. Do your clothes fit in your wardrobe? a. Yes, there’s extra room too b. Barely c. I have a whole room for clothes in my house

5. Do you ever online shop? a. Never/Rarely b. Only if Edfa3ly has a cool offer c. Amazon or Etsy is my homepage

6. Do you have clothes in your closet that’s been there for more than a month with its price tag? a. No, people do that? b. One or two items c. Half my closet has tags on it

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Answers

Mostly As Congratulations, you’re definitely not a shopaholic.

However, you might be a bit tight when it comes to shopping. Maybe get yourself a few new pieces every now and then.

Mostly Bs You’re a responsible mature adult who knows how to handle their own finances, yet still manages to look classy!

Mostly Cs Dear lord, you need help! You’re spending all your money, even the pounds that don’t exist, on clothes.

You’ll probably end up homeless, from all the debts you’re in. If this happens, remember that you could always resell the clothes with the tags still on them!

“same day smile makeover”

Dr. Mohamed Emad

Tel: 01110551777 - 01066777295 Address: 123 Hassan El Ma’mon st., in front of El Ahly Sporting Clup, Nasr City, Cairo

IDENTITY fashion

Fashion & Beauty

Etiquette

101

A bad outfit is not the only way you can be unfashionable. If you lack a graceful presence and appropriate behaviour you can leave an unflattering impression. There are times when we commit social faux pas without even being aware of the fact that we are doing so, so here are some quick tips to help you maintain a graceful set of mannerisms in social events.

Put Your Handbag, Clutch or Purse In the Correct Place When Seated This one is a bit tricky, as it really depends on the size and style of your tote. If you have a small clutch, simply place it on your lap. If you’re carrying a satchel or a messenger bag, hang it on the edge of your seat. If you’re handbag is rather big in size, either place it on the floor by your seat or place it on a nearby chair that is not occupied.

Do Not, Under Any Circumstances, Fix/Apply Makeup During a Social Event This is a mistake committed by many women that, when made, leaves a not-so-positive impression. Getting out your compact mirror and applying lipstick, powdering your T-zone or fixing your eyeliner, is a no-no. Simply excuse yourself and head to the restroom to do that, no matter how comfortable you feel in the setting.

Know What Each Dress Code Means Dress codes can be a bit tricky, so here’s a rundown of the most frequently used ones.

Black Tie: A Black Tie event is of a formal nature, so your clothes should follow suit. A long gown, an elegant jumpsuit, or just suit would be appropriate.

Cocktail: A cocktail party is, by no means, a formal event.

Your attire should be a tad dressy yet still effortless. We recommend a short, possibly patterned dress or a little black dress with slinky heels.

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Business Casual: This event is calling for attire that is smart and work-appropriate, yet still lively. A pencil skirt with an elegant, colourful top would work, or pants with a shirt. A blazer would also be appropriate.

Hold Your Drink or Clutch in Your Left Hand When at a social event, make sure that your drink or tote is held in your left rather than your right hand. This simply makes shaking hands with everyone you meet smoother and easier.

What’s Better, Fashionably Late or On Time?

Here’s the Deal Well, first things first: never show up to any social gathering earlier than expected - that’s just awkward for the host who might not have everything ready. Secondly, if you want to be ‘fashionably’ late, do not, by any chance walk in two hours after you’re expected - that’s just rude.

You can, however, turn up a maximum of 20 minutes after you’re expected and still not have crossed the line of rudeness. For the most part, try to keep your timings sharp.

Aliaa Serry

JUNIOR EDITOR

IDENTITY fashion

Stuart Weizmann at Shopbop.com EGP6720

Zara EGP799

H&M EGP499

Massimo Dutti EGP899

H&M EGP259

Zara EGP1199

the shoes, the bag

and the Swag As an antidote to soft candy coloured accessories of the warmer months past, march into the cool and bold fall frenzy looking your best. Here are your outfit must-haves to complete your look for the season.

Say bye-bye to sandals and frolic in this fall’s fancy footwork.

Mango EGP999

See by Chloe at Netaporter.com EGP3906

Pull & Bear EGP399

Whistles at Asos. com EGP1912

Jessica Simpson at Nordstrom. com EGP295

Golden Goose at Barneys.com EGP4854

Stradivarius EGP349

Michael Kors at Netaporter.com EGP1850

Valentino at Netaporter.com EGP5268

Mango EGP599

Mango EGP799

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Tod’s at Matchesfashion.com EGP3406

IDENTITY fashion River Island at Asos.com EGP357

Reiss at Asos. com EGP1553

Mango EGP999

Zara EGP229

Mark Cross at Netaporter EGP24513

Massimo Dutti EGP1700

Louis Vuitton at Shopbop. com EGP9789

Jason Wu at Nordstrom. com 21341

It’s all in the bag with this season’s latest arm-candy at hand. Check out this Autumn’s latest must-haves to get the perfect style.

Mansur Gavriel at Barneys.com EGP5284

Mango EGP499

Mango EGP599

Okhtein EGP1800

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Balenciaga at Netaporter.com EGP15295

Michael Kors at Bloomingdales. com EGP2257

Diane Von Furstenburg at Saks.com EGP2088

Zara EGP349

Stella McCartney at Netaporter.com EGP11390

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Marc by Marc Jacobs at Bloomingdales.com EGP2228

Nahed Kazziha FASHION WRITER

Massimo Dutti EGP1150

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beauty alert!

Graphic Eyes

It’s all about dramatic eyes this autumn, so take art to a whole new level when it comes to designing your eye lid. Use Bobbi Brown Long-Wear GEL EYELINER to

master the look.

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2

Fake Tattoos

They have been stamped across the fashion scene this year, but it even took us by surprise when they were flaunted down the runway.

They were seen in Giamba, so feel free to go crazy with them all over your face.

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Peach Eyelids

You can’t turn a blind eye to the eye shadow colour of the season: Bronzish Peach.

We loved how it looked on Emilio

Pucci, Zac Posen

and Prabal Gurung!

We recommend

NARS Shimmer Eyeshadow-Valhala.

4

Dark Lips

Going dark is a thing this season as seen in Marc Jacobs and Emanuel Ungaro.

Try LIPSTICK QUEENSilver Screen in the shade Made IT.

5

Doll-Flushed Cheeks

Glowing flushed cheeks are back.

Forget about contouring and try MAC-Powder Blush in Modern

Mandarine shade.

Mirana Tera JUNIOR EDITOR

Model: Zayneb Azzam, MUA: Kiki Ismail, Photography: Daniel Salib, Hair: Emad Kamel Beauty Salon, Jewellery: Nialaya Brand Collectors, Full Shoot at www.zaynebazzam.com

IDENTITY beauty

SMOKEY EYES

FROM A PRO! The smokey eye is one of the most timeless makeup looks out there! Flaunting the sophisticated and mysterious look isn’t as hard as you think it is, you can get picture-perfect eyes as seen in magazines and on celebrities with this easy-to-follow tutorial.

Makeup Artist Kiki Ismail broke down for us the simplest and quickest way to pull off the smokey eye look, using only two eyeliners and a bold mascara. Kiki is a professional makeup artist, certified from the Make Up Forever Academy, based between Cairo and New York.

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What to use: Black pencil eyeliner: This is the base for the look.

A waterproof eyeliner or a kohl pencil are recommended.

Medium colour eyeliner: The other colour can vary, but it needs to be a medium dark to light colour to give the fading look.

Recommended colours: Brown, purple or burgundy for a dark sophisticated. Or go for a more colourful look with greens and blues, depending on what you will be wearing.

Professional Tips: Apply eye primer to make the look last longer.

Have your brows defined using a brow kit. Make sure your eyebrows are light, and not darker than the eyeliners used.

Wear a nude lipstick to not take attention from the eyes.

If you want to go for a more dramatic look, make sure you have fake lashes.

How to apply it: -Never start applying any makeup without cleaning your face.

Make sure you have no makeup left overs.

-Start with the lighter shade of eyeliner first around the eye and underneath it. The reason why you should start with a lighter shade is because it’s easier to fix, unlike the darker colour.

-Smudge with a clean finger or a brush to the crest line. You can have it slightly above the crest to give the illusion of a wider eye, but make sure it’s not right under your eyebrows.

-Start applying the black eyeliner on the upper and lower waterline.

-Apply the black eyeliner again right above the upper eyelashes and around the eye.

-Start smudging until it blends with the medium colour to give the fading look.

-Apply the black eyeliner again on the upper eye, but this time keep it as it is without smudging.

-Finally, apply a genuine amount of mascara or fake lashes.

Kiki Ismail

PROFESSIONAL MAKE-UP ARTIST www.lemondedekiki.com/

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IDENTITY beauty

A-Listers Recommend: Celebrities’ Holy Grail Products Even in the world of celebrities, unless they are Beyonce, they did not wake up looking as flawless as we see them. Here are the products that celebrities have used for years and definitely swear by:

Sarah Hyland

Bella Thorne

Nicole Kidman

Giorgio Armani Maestro Foundation

Neutrogena All-in-1 Acne Control Daily Scrub

Benefit’s bestselling lip and cheek stain is none-other-than the gorgeous Nicole Kidman’s go-to beauty product that’s always in her handbag.

The “Modern Family” star looks no further than Giorgio Armani’s bestselling foundation. Her secret?

She uses exactly five drops of the product on her face!

The former Disney Star turned Hollywood actress recommends this facial scrub for acne-free skin. Judging by her dewy, healthy skin, we’ll have to trust her on this one.

Benefit’s Benetint

Christina Hendricks Make Up For Ever HD Blush in Shade #210

Blake Lively: Urban Decay 24/7 Glide-On Eye Pencil in LSD

we’d take seriously!

Known for her striking looks, Blake definitely owns the natural make-up game. Urban Decay is also known for their smudge-proof eyeliners, so this recommendation is one

Nina Dobrev CoverGirl Lash Blast Mascara

The “Vampire Diaries” star’s favourite make-up product is mascara, especially the Lash Blast one by CoverGirl.

Who can blame her? A good mascara can definitely alter one’s whole make-up look.

Taylor Swift Make Up For Ever’s “Aqua De Rouge” Lipstick in No.8 Want to get Taylor’s enviable red lips? Look no further than this lipstick. Make Up For Ever is known for their non-transferable, waterproof products so that’s a plus!

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“Mad Men’s” iconic star uses this blush for slightly flushed cheeks. Having gorgeous red locks, the starlet looks for a blush that gives a demurely subtle, rather than an in-your-face colour, and this one does the job.

Kat Dennings L’oreal’s True Match Foundation

The “Two Broke Girls” hilarious main lady recommends this foundation for its affordable price and value.

Rooney Mara Nars’ Blush in ‘Orgasm’

Rooney’s favourite blusher is Nars’ coveted blusher shade ‘orgasm’ which looks amazing on most skin tones.

Aliaa Serry

JUNIOR EDITOR

IDENTITY beauty

The Craziest and Most Controversial Facials of All Time 28

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We all know the age-old saying: “Beauty is Pain.” True to this idea, throughout history people have gone through extensive procedures and treatments to retain and enhance their looks. Let’s face it, humans are a vain species.

Some beauty treatments though have raised quite a few eyebrows due to their excessive, well, bizarreness. We’ve rounded up the most insane ones for you:

1

The Vampire Facelift

Its name alone should make you shudder. This rather gag-inducing beauty treatment was brought to the spotlight by none other than the queen of controversy herself, Kim Kardashian, who posted a picture of herself while undergoing it. So, what’s the treatment all about?

Basically, blood is drawn from your own body, the platelets are separated from it and then spread all over your face to prevent skin aging and wrinkling. Umm, we’ll take wrinkles over this mess any day!

6

Leech Therapy

You know those tiny slimy things everyone shudders at the sight of? People actually willingly allow a bunch of leeches to roam around and suck blood out of their bare skin - sorry for the graphic details, but it’s TRUE. Even Demi Moore is a frequent user of this absolutely insane treatment. Apparently leeches can suck out toxins and detoxify your system, but having a bunch of them dunked on your body is a pretty hefty price to pay to get all invigorated and energised.

2

24-Carat Gold Facial

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Snake Venom Cream

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Bird Poop Facial

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Snail Facial

Why wear gold jewellery on your body when you can wear liquid gold on your face, right? You heard us right, this treatment basically involves smearing your face with molten gold to rejuvenate it and a certain supermodel posted a picture of herself doing just that; none other than Bar Refaeli.

At this point, we wish we were kidding, but no, this is an actual treatment that is constantly used by Posh Spice, aka Victoria Beckham. What Mrs. Beckham, and other beauty enthusiasts, get to smear on their faces is basically a cream made from dehydrated bird poop, specifically the poop of Nightingales. It supposedly makes your face more glow-y. Hmm, we’d rather use some contouring and highlighting to achieve that enviable glow though.

4

Placenta Facial

These keep getting better and better, don’t they?

This facial is exactly what its name suggests: it’s a facial made from sheep placentas. Apparently it’s known for being extremely hydrating… and costly; the facial costs around $500. Who uses it? Many A-listers, including J.Lo, Harry Styles and Simon Cowell.

5

The beauty maven Gwyneth Paltrow is a proud user of this one, a cream with snake venom that supposedly plumps up your face. It’s said to be yet another alternative to Botox. And we always thought we should try to avoid being in contact with snake venom rather than smear it all over our faces…

So here’s the deal, to get this facial done, you’ve got to sit there and allow snails to crawl all over your face as they slather their slime over the skin because snail slime is said to have anti-aging, as well as acnecuring properties. Ask Katie Holmes, she’s a frequenter of the treatment. Hey, the French EAT snails, okay?

On an ending note, the sky seems to be the limit when it comes to how far people are willing to go to enhance their looks because apparently the queasier a treatment is, the better its results are, or so they say. The question here is, how far would you be willing to go?

Aliaa Serry

JUNIOR EDITOR

Bee Venom Mask

Used by none other than Kate Middleton before her wedding day, it’s a cream that contains bee-sting venom out there in the beauty world which is supposed to be some sort of alternative to Botox. Hmm, we’re a bit sceptical, but the Duchess of Cambridge always seems to sport a youthful glow, so perhaps it does work!

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IDENTITY beauty

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Filling you in on fillers

his year’s beauty phenomenon seems to be that women are more confident with getting work done to their faces – from extreme makeup, like contorting, to getting face injections. One word that's been heard a lot though is “fillers,” from Kylie Jenner’s infamous lip fillers, to Megan Fox’s cheek fillers, to Jennifer Aniston’s wrinkles fillers. No matter where one looks, women are getting fillers for different reasons.

Many are confused by the idea of fillers. Does it make your features bigger, or is it used to cover up wrinkles, or is it even used as a nose job replacement? The answer to all of these questions is yes, fillers do all of this. After researching and interviewing cosmetic surgeons, we found it is like real life Photoshop. It’s the safest, fastest, and cheapest way to fix minor flaws on your face.

Unlike botox, fillers don’t actually kill any nerves and have very minor side effects. Fillers simply add volume to your face’s features to give a wrinkle free and smooth look, and is mostly used to make the face look only healthier and younger, not overdone. Even though it’s mostly used for wrinkles, it’s extremely popular among younger women.

Recommended age: Fillers can be done at any age, but are recommended for women over 25.

Lasting time: Stays for an average of 6 months, recommended to get refilled after.

Fillers can be used for

Filling in wrinkles: It’s the safest way to get rid of wrinkles. They’re mostly injected at the outer eye corners or on the forehead, and they simply fills under the skin and gives the skin more space to stretch, which prevents most of the wrinkles. Keep in mind that, unlike botox, fillers don’t completely remove the wrinkles. Fillers only makes them less noticeable, which will give a very natural look.

Depressed Scar Removal: Fillers are used to get rid of scars, especially acne scars. They’re never removed completely, but will be much less noticeable than before.

Fillers can be natural or synthetic, but both are as safe as the other. Of course, this is only assuming they are done by a professional. The looks and feel don’t differ, it’s only a matter of preference from the surgeons, or what’s easier for the surgeons to get from the medical suppliers.

Most of the fillers used in Egypt are “Collagen” based fillers, and they’re the cheapest, and most commonly used type of fillers.

Lip Plumping: Lip plumping is currently the most popular use of fillers, thanks to the Kardashians. Lip fillers can make your lips seem more plump, but if they are over done, it can do more harm than good. The lips are very sensitive and the lips could bruise or the skin could be cut, which can cause many infections. Make sure you’re doing the right amount of it, and always listen to your doctor, they know what’s best.

More about Fillers

Removing Dark Circles Under the Eyes: Dark circles are mostly caused by loss of fats under the eye and/or the cheek area. Fillers will give underneath the eye a healthy look with the adding of volume.

Procedure time: 30 minutes to 2 hours, depending on how many injections are used and the patient’s pain tolerance.

Shallow Contorting: Whether you want a round cheek, or extremely high contorted face, fillers can do it! It can be done for young women for enhancement, or older women to look younger.

Price: Prices range from 800 LE to 3000 LE, depending on the procedure.

Pain: It’s the same pain level as any normal injection.

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Dos and Don’ts

Do your research, from looking up surgeons, to reading testimonials, to looking at before and after pictures.

Don’t let a random person at a spa talk you into getting injections without knowing what you’re getting yourself into first.

Do ask your doctor what type of fillers they’re using and look it up. Doctors love it when their patients are alert and know what they’re doing.

Don’t have it done with a doctor that you’re not comfortable with. If you’re not feeling a connection with your doctor, then you’ll never get exactly what you want and it’s a lose/lose situation.

Side Effects It’s rare that you will have side effects from fillers, and even the side effects are minor. It’s almost nearly impossible to have an extreme side effect. Minor side effects may include bruising, swelling, and redness as soon as you’re injected. Other side effects might be tiny bumps under the skin, but they usually last for only a few days. If not, then you must go back to your doctor to have it fixed. If you’re using “Collagen” injections, make sure you’re not allergic to it.

Raghda El-Sayed JUNIOR EDITOR

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IDENTITY fashion trends

AUTUMN Fashion Forecast

This month is scattered with opportunities for quick getaways, but by now it has most likely sunk in that beach time is dwindling. At the risk of sounding all too clichĂŠ, winter is coming.

And while that may mean less frequent coastal excursions, it also means getting real about your inner-city autumn wardrobe. Amidst the flurry of forward-looking Spring/Summer 2016 Fashion Week season, here is your go-to guide on what key trends to look out for this fall.

Colours of the Wind Full disclosure - this A/W season is NOT about winter brights. Runways were abound with more forgiving colour palettes overall, especially given the overarching themes of minimalism and the 70s comeback. As a result, monochromatic designs reign supreme.

Monochrome- Chanel Ready to Wear AW15

Left & bottom left: You can choose between simple straightforward grey ensembles and bolder black & white window patterns. Feel free to mix and match for a more eclectic take on monochrome.

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70s Colors- Tom Ford Ready to Wear AW15

Monochrome- Balenciaga Ready to Wear AW15

70s Colors- Alberta Ferretti Ready to Wear AW15

Bottom right: We are still obsessed with retro, so you can channel your 70s vibe through pairing together more earthly tones, like burnt orange, rich olives and neutral camels and browns. Go for a head to toe look or just accent with naturally hued accessories.

Marni - Woven wool cape

Burberry Prorsum Color Block Blanket Poncho

Cape- Dolce & Gabbana Ready to Wear AW15

Cape- Celine Ready to Wear AW15

Baby, it’s cold outside One thing is for sure, we are spoiled for choice this autumn/winter when it comes to outerwear options. Let us begin with a favourite among the fashion forward crowd for some seasons now - the cape.

Right: If you are partial to more classic garb, then consider substituting your everyday neutral coat or jacket for a brocade clad one in metallic or vibrant tones.

It is all about textured silks and velvets when it comes to this standout piece of outerwear. Don’t forget to hone in on the oversized buttons for some extra detail.

Bottom right: Fur and Faux Fur are making a huge comeback (though it arguably never really leaves A/W collections) in an abundant way. We are seeing fur accents on cuffs and luxurious collars as well as full on power furs.

If committing to that fluffy look is too much for you, opt for this season’s microtrend, a fur stole. **BONUS POINT: you can probably find this tucked away in your grandmother’s closet. Score!**

Brocade Coat- Gucci Ready to Wear AW15

Top: The cape has morphed into dresses and has been given various textures from suede to satin and is even being belted. If you are into optical illusion and mystery silhouettes, try out a cape when it gets a little nippy outside.

Fur Stole- 3.1 Phillip Lim Ready to Wear AW15

Fur- Marc Jacobs Ready to Wear AW15

Bomber Jacket- Alexander Wang Ready to Wear AW15

Bottom left: For the more athleisurely oriented out there, pick up an ultra-cool bomber jacket to throw over your effortless sportluxe look. Make sure you opt for the more gutsy variation in metallic and reflective sheen to brighten your wardrobe.

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IDENTITY fashion trends

A Victorian, a Hippie and an Astronaut walk into a bar…

No, this is not the beginning of a vulgar joke, it is actually a pretty fair representation of fall’s most anticipated sartorialist tendencies.

Victorian- Alexander McQueen Ready to Wear AW15

Pussy Bow- Chanel Ready to Wear AW15

Left: Immerse yourself in romantic Victorian lace and necklines a la Jane Austen. It is all about sheer chiffons and lacy feminine fabrics culminating in intricate feminine detail. Full skirts and dresses by the yard and beautifully crafted sleeves are key features in Victorianinspired collections. Introduce this trend into your wardrobe by donning the every-occasion-friendly pussy bow on a high collar neckline and give your cleavage a rest.

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Bohemian- Temperley London Ready to Wear AW15

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Bohemian- Burberry Prorsum Ready to Wear AW15

Victorian- Alberta Ferretti Ready to Wear AW15

Bottom: Along the same trajectory of femininity, the fashion world is celebrating womanhood like no other in an exquisitely crafted medley of haute hippie couture. Softly patterned bohemian silhouettes floated across the catwalks for AW 15/16 and have found their way into every woman’s closet. Even better, boho-chic is best suited for lavishly layering (think fringe vests and embellishments).

Middle: Yearning for some more detail to adorn your outfit this fall?

Accentuate (or create) your hourglass figure by drawing attention to your shapely waist using broad belts. Go ahead, belt your coat, shirt, trousers or dress with this season’s most versatile accessory. Word of advice on this one: go big, or go home!

Poloneck- Erdem Ready to Wear AW15

Poloneck- DKNY Ready to Wear AW15

Belt- Isabel Marant Ready to Wear AW15

Futuristic

Belt- Balmain AW15

Futuristic

Minimalism- Wes Gordon Ready to Wear AW15

Minimalism- Cushnie et Ochs Ready to Wear AW15

Top left: If this is all too cute for your taste, opt for the more sophisticated feel of futuristic and minimalist lines.

The clean and crisp cuts are mostly in neutral colours such as winter white and charcoal with a decided nod to 90s necklines - the strapless. Coupled with wide trousers, the minimalist is unforgivingly biased towards impeccable geometric cuts. Take note of the micro-trend that comes hand in hand with this look: a nice broad fabric choker around the neck.

Bottom left: Finally, at your most basic staple level you will find the return of the polo-neck. As mentioned earlier, there is a key emphasis on the neck this fall and giving it a sculpted and elegant shape.

Keep your neck toasty by getting comfy in a ribbed turtleneck number that can be paired with virtually any item in your wardrobe.

Nahed Kazziha FASHION WRITER

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IDENTITY fashion trends

AUTUMN/winter 2015’s Most Wearable Fashion Trends

Cool Hosiery 36

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Rag & Bone

Chanel

Rodarte

Fendi

Proenza Schouler

Tommy Hilfiger

Steal the runway styles: here are our picks for the looks that will take you from the office to the bar and everywhere in between.

Puffer Coats

Ralph Lauren Balmain

Oscar de la Renta Tommy Hilfiger

Car Wash Skirts Oscar de la Renta

Thakoon

Peter Pilotto

Ralph Lauren Christian Dior

Winter Cream

Turtlenecks

Long-Line Blazers

Head-to-Toe Black

Moe Samady CONTRIBUTOR

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IDENTITY fashion trends

IN TRANSIT

6 simple tips & tricks for your wardrobe transition Transitioning from summer to winter is never an easy feat, especially when the weather is constantly playing tricks on you. So how do you outsmart Mother Nature? Well, a simple jacket could do the trick, but let’s try and get a bit more creative this time around. Here is a guide to fulfill your transition wardrobe needs without compromising on style.

The vest waistcoat has become a not-sosurprising go-to garment for many Egyptian women out there. It can add just the right amount of texture to your outfit, but also flatters the physique. Wear a tight vest to highlight your waist or a longer one for those days when you need more coverage. The vest of choice this autumn is undoubtedly fringed this season and can be worn over a dress or as added detail over jeans and a T-shirt.

There is no rule that dictates that you absolutely must layer in order to avoid that fall chill. A quick adjustment to your footwear can be just as effective and exciting. Time to give those painted toe nails the rest they deserve and snuggle them into your choice boots for the season. You can pair your boots or ankle booties with this season’s flare jeans, your favorite summer dress or romper. Make sure you select a nice pair that will stay with you well into the harsher winter months.

Layering has long been the solution to the demi-saison dilemma. We are all familiar with the shirt and jacket combo and all of its variations. But what happens if you decide to layer your favourite summer top, the crop, and repurpose it for fall? Pure magic, that’s what happens! Throw it on over a crisp white shirt or flouncy chiffon blouse for a playful mix in texture.

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If you feel compelled to stay within your comfort zone and reach for your nearest cardigan, then consider updating your cardi collection. With fall taking us to great new lengths, cocoon yourself in a knit duster.

Knit is perfect for those in-between seasonal gusts of wind and lends a laid back air. Try it out in a neutral colour for a passepartout staple.

If you dare to try the runway skirt/dress-over-pants layered look as seen at Chanel and Jil Sanders, then make sure you pull it off as skilfully as possible. You have been warned; this is not for the average dresser, because if executed incorrectly this look will brand you as “bee2a” rather than avant-garde.

First, select your favourite simple skirt or dress, preferably of light fabric.

Second, supplement with a fitted pair of straight leg pants. Finally, avoid pairing patterns (unless you’re already an expert at this) and stick to solids.

If all else fails, you can add some subtle flair to your getup using the simplest art of accessorizing: socks and tights. You can try wearing chunky knit socks with loafers, oxfords or even chunky sandals to keep those ankles bundled up.

For an all-over cover when wearing shorter hemlines, feel free to go nuts with fun and whimsical tights underneath your shorts, skirts and dresses (think lace!)

Nahed Kazziha FASHION WRITER

IDENTITY fashion trends

Style

steals

1

Zara

Cotton White Many coats and jackets are rolling down the runway in white.

Whether it's fur, puffer jackets, or even leather, they are all being flaunted in white. We’re happy to see that the “white is only meant for summer” rule is finally being broken with such flair.

Stella McCartney

Top Shop

Mango

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Fendi

H&M

Stradivarius

2

Breton Stripes

Bershka

Saint Laurent

Zara

Breton stripes are edgy, bold, and wearable. These are enough reasons to make them very tempting to put on this autumn. Luckily, they are so trendy right now. They were seen on many runways this season.

Kenzo

Isabel Marant

H&M

Mirana Tera JUNIOR EDITOR

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IDENTITY fashion trends

What Happens When the East Goes Out of Style?

O

n May 18th, at the Greene Space in New York City, I found myself sitting in the audience of a panel discussion moderated by Reina Lewis, professor of Cultural Studies at the London College of Fashion. The discussion was on Modest Fashion and its new found popularity in the West. Throughout the discussion, the topic of trendiness came up several times.

Lewis stated that when things are trendy and all the white kids are wearing them they become cool. And then a few years later, they are no longer on trend and, therefore, no longer cool. That statement lingered with me so much more than I expected.

There is no denying that for the past two years, the fashion industry has been leaning towards more “modest” clothing.

We see now, more than ever, longer and more loosely fitted clothing on sale in every major department store and retailer.

Last year, Dana Karan launched, for the first time ever, a Ramadan collection geared towards Middle Eastern women.

This past Ramadan, Mango did the same.

Not too long ago, modesty was viewed as especially particular to the East.

Therefore, with modest clothing being in high demand now, it was inevitable that we’d begin to see Eastern styles and garments (Kaftans, detailed beading and embroidery, saturated colours, African and Beduoin prints) also being taken up

by Western designers. While this was exciting news to many, I was afraid. What happens when modesty is no longer fashionable? Will South Asian and Middle Eastern inspired design fade away with it?

More importantly, what happens when the fashion world decides that it has soaked up all that it can from my culture and is done with it?

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I remember standing in a pro-Palestine rally in 2007 when poet and activist Remi Kanazi mentioned how annoyed he was that the keffiyeh (a traditional scarf) was on trend. I didn’t understand why he would say that. How amazing was it that something from his culture was now fashionable? A year later, when it was considered fashion suicide to still be caught in a keffiyeh, his words made sense. Since then, I’ve been reluctant to jump to excitement when I see an ethnic item or design be “on trend.”

Valentino has always pulled inspiration from Asian styles. This was probably the reason I loved his designs so much in the first place. However, browsing through Valentino’s SS15 looks, which were very clearly inspired by Asian and specifically South Asian fashion, I couldn’t help but feel a little jealous. I could not make sense of why I felt that way, especially since I do not come from South Asian descent. That feeling came up again in an even stronger sense when I walked into Anthropology last week and my ears caught the sound of Bedouin music playing in the background, the kind that I’d hear in Sinai, Egypt.

I felt an entitlement over anything Eastern and even though I understood that I was being ludicrous, I couldn’t fight the feeling.

Why was it that when a big designer or retailer picked up a design or item from a specific culture it became “cool” worldwide? And how should we react when a few months or years later, the fashion world decides that it is no longer suitable to be “on trend”?

In the midst of my annoyance and anger, it dawned on me that I was having an internal conversation that was past due.

The fashion industry has already gotten its hands on Eastern design, and I could be as protective as I want to be but that won’t change the facts. I needed to start a new discussion. A little over a decade ago when H&M, Zara, and Forever 21

were reaching new heights of popularity and revolutionizing the way big designers approached fashion, it seemed that fast fashion was the only option available and we were forced to embrace it. Those companies are still doing phenomenal today and with good reason; they appeal to millions who seek trendy and affordable fashion.

Lately though, it seems that stores like Anthropology and Free People, who have been designing the same style of clothing since their founding, are receiving special attention. One explanation for this is that these brands seem to be catering to a specific kind of girl, one who has already decided what she likes, feels best in, and will continue to seek forever. Social media, specifically Instagram, has shed light on these girls. Personal style Instagrammers, even modest ones from the East, have taken over our feeds and have started demanding what they like. The fashion world has no other option but to keep up.

Sometimes when those demands weren’t met, they’d go out and create their own clothes themselves. With social media making the idea of creating startups conceivable for so many, not finding what you like to wear or what’s appropriate for you to wear in the big name stores isn’t so scary anymore. We see this with bloggers, like Dina Tokio, Yalda Golsharifi, and Nadia Azmy deciding to create their own fashion lines and taking a bet on their personal style and the histories it derives from.

Middle Eastern and South Asian women will always exist and now they will be validating their existence on our news feeds. Because of that I don’t see embroidery or intricate beading going anywhere. I’m going to bet that the majority of the girls who are rocking Kaftans now will be rocking them five years from now. Will we see the fast fashion stores carrying those items for many years to come? I doubt it. Call me overly optimistic, but I think that the brands who cater to niche markets are the ones who will continue to survive, simply because they remind us that although the fashions are always changing, people’s developed style rarely does. This gives an opportunity for younger designers and smaller stores to cater to that niche market even if the big retailers and designers no longer want to.

Hager Eldaas

CONTRIBUTING WRITER

IDENTITY jewellery shoot

d l a wi

soul

Jewellery Designer Mema El Shafey finds her inspiration from anything to everything.

Absorbing designs and ideas from her surroundings, she is susceptible to materials such as gold, silver, and gems as well as art, words, expressions and culture. This is what led to her collection “Torath,� designed to appeal to all age groups, but specifically to the trendy lady, who values modern pieces with a taste for the new era. The beauty of each design is found in its quality and delicacy, but most importantly, in the unexpected details infused to create its harmony. Mema, who has been designing since 2012 her stunning earrings, necklaces, bracelets, rings and tiaras is continually strengthening her brand one handmade piece at a time.

Art Director: Mema Elshafey, Designers: Mema jewellery & DND DESIGNS, Photography: Donna Gouda, Hair Style: Kriss Beauty Salon, MUA: Eman Arfaa MODELS: RAWAN KAREM, INGY ELENGBAWY, AMELIA MICHAELS, AND BETTY FARID.

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IDENTITY jewellery shoot

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IDENTITY jewellery shoot

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IDENTITY spotlight

Fresh Faces of Fashion, Beauty, and Design Identity is always keeping an eye out for talented individuals in the fashion and beauty industry. It is a ferocious field to get into and takes a vivid imagination and cutting-edge work to make a name for oneself. Here are five individuals we believe have stood out among the rest and are here to stay.

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Ahmed El Embaby Jewellery Designer Ahmed El Embaby enthusiastically takes his inspiration from geometry and everything that comes with it; sharp edges, sharp lines, and modern collage. To him, there are no limits to the shapes that can be created from simple sharp lines. Ahmed’s current day job is a construction engineer, but hopes by the time he is bored with this career he will have opened his own jewellery boutique. He released three collections: Surreal Collection, Distortion Collection, and in collaboration with Fufa, the Perfect Collection. He participates in the annual Cairo Fashion Night and has also participated in the Cairo Fashion Festival. Ahmed sees the Distortion Collection as a turning point in his career. He also looks forward to joining Fashion Forward in Dubai, and the release of Dido Embaby’s AW’15 Line. Ahmed did not take any courses in jewellery design, but learned everything from workshops, observing silversmiths, and intensive research in design.

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IDENTITY spotlight

YASMIN MANSOUR Fashion Designer Yasmin Mansour finds her main inspiration for her fashion designs from nature. The talented young fashion designer released one collection in Spring/Summer 2015 and has the second coming soon.

She is reaching for the stars as she works towards her dream of having a fashion house based in the Middle East as big as Chanel or Dior.

Yasmin began her work in fashion when she discovered her talent for drawing, and paired that with her desire to see women wearing stronger outfits. She remembers drawing dresses from as young as 13, and always goes for the bold side in everything she creates. Yasmin began her course work in Egypt, studied at the Italian Fashion Academy, and is currently based in Qatar. She sees the turning point in her career as when she released her first collection under her name and it was received positively by the fashion world.

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Mariam Abdelghany Fashion Designer Mariam Abdelghany is inspired by everything around her, whether it is nature, furniture, movies, history, or art. She doesn’t limit her mind or what she can gain inspiration from. She wishes to make her designs international, but places more importance on building a strong local name. She launched three collections with her own ready to wear line Mamzi. She won in the Best National Designer category with other participants at the Luxury Lifestyle Awards in Dubai in 2015.

Mariam believes her turning point was when she decided to place her perfectionism aside to have her own line, which required her to make mistakes and learn from them.

She has loved fashion and design since she was young. She majored in communication media arts and minored in arts at AUC, followed by a diploma in pattern making and fashion designing in the Italian Fashion Academy.

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IDENTITY spotlight

Mirna Kauzman Make-Up Artist The biggest inspiration for Mirna Kauzman is the extreme joy on a bride’s face when she sees herself all made up on her big day. She is very passionate about artistic and fashion make-up as well, and her future plan is to have her own make-up line and formulate her products herself. The turning point in Mirna’s make-up artistry career was when she made the decision to make it her career in the first place. She works with bridal make-up, fashion shoots, and celebrities, and has done four fashion shows with IFA and L’Oreal Paris Egypt as well as various artistic shoots. Mirna has always had a passion for makeup, from when she used to play with lipsticks and eye-shadows on her dolls as a child. She took an online course with Robert Johns Academy, then with Italian Fashion Academy, then with Makeup Atelier Paris.

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DIANA HARBY Make-Up Artist Diana Harby has always been attracted to the edgier side of fashion, favouring experiential and avant garde photo shoots. She uses her expertise in makeup as well as her background in styling to create iconic images. The future holds no limits as she intends to expand her horizons even further than she already has. In early 2014, Diana journeyed to New York to attend a variety of workshops with several world renowned make-up professionals as well as gain exposure to more products and techniques. All of this was with the goal of increasing her education and finding inspiration. After returning to Egypt she collaborated with Nob Designs on her first editorial and has since been working in the market as a professional makeup artist. Diana discovered her love for fashion and beauty at a young age. She started her fashion journey by dabbling with some styling and illustration courses at The Fashion Studio, as well as attending several professional photo shoots as a styling assistant.

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IDENTITY advice

Are You Distorting Your Reality?

Depression can have a number of causes, one of which is unhealthy thought patterns. In his landmark 1980 book Feeling Good: The New Mood Therapy, psychiatrist David Burns identifies many cognitive distortions that can increase the likelihood of depression. Cognitive distortions are unhealthy ways of thinking, and in this article some of these distortions are reviewed.

Over generalization is the tendency to apply the results of one situation to many other situations that could have different results. For example, if you failed one test, it would be an over generalization to then say, "I will fail all of my future tests." Another cognitive distortion is jumping to conclusions. This distortion occurs when a person assumes to know the end result of a situation, even though there is no way to be completely certain of that end result. A person who is about to enter a room full of strangers may jump to the conclusion before entering the room that he or she will be disliked, without knowing the reality. Catastrophizing refers to the tendency to focus on all of the ways a situation could end in catastrophe, even if they are not realistic. A person who is catastrophizing will continuously ask themselves, "What if this situation goes wrong?" One more distortion is developing an external locus of control. Our locus of control is where we believe control of a situation lies, and when we have an external locus of control we believe that outside forces control our fate. For instance, we may blame others for our failures. An external locus of control leads to feelings of helplessness.

The key to dispelling unhealthy patterns of thought such as these is by developing and replacing them with healthy thought patterns. Fortunately, Burns identifies some ways to dispel cognitive distortions. First of all, it is important to accurately identify the cognitive distortion that you are experiencing. Which of the above distortions most closely matches your thoughts? Once you have identified the type of distortions we typically experience, it becomes easier to ward off those distortions to think in a more realistic manner. When experiencing negative thoughts, it can be helpful to monitor the way we talk to ourselves.

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Sometimes, we speak to ourselves less kindly than we would speak to a friend. We might call ourselves "stupid" when we would not say such things to a friend. Practicing kind "self-talk" can improve your psychological health.

Another method of dispelling cognitive distortions is by removing ourselves from our emotions and looking at just the objective evidence. It can help to make a list of the reasons for your thoughts. It can also help to make a list of your successes, talents and good attributes.

Seeking outside opinions is a good way to put our thoughts into context. We might have trouble thinking realistically about a situation because of our emotions.

Family and friends can offer good advice when we are uncertain. These are just a few of the distortions and their fixes. The methods of replacing cognitive distortions are helpful for thinking in a calm, reasoned, and positive way.

Distortions, on the other hand, can lead to depression and feelings of helplessness. By stepping back and reevaluating our thoughts, we can learn to control them.

SOURCES - Grohol, J. M. (2013, Jan 30). Fixing Cognitive Distortions.

Retrieved from http://psychcentral.com.

- Grohol, J. M. (2013, Jul 25). 15 Common Cognitive Distortions. Retrieved from http://psychcentral.com.

Kate Kerpez

PSYCHOLOGY EXPERT

Dear Frustrated and Angry, Please stop being frustrated and angry! You are the victim of a sexual predator. I would imagine you to be a middle class girl who comes from a traditional conservative family, and that your father is either not present or was too detached and intimidating when you were growing up. You have no experience in life, sheltered, and due to all the above, you have the experience level of someone who is actually 18 not 26. Like all girls, you were looking for love, but you were very unlucky to cross paths with this man. He could see right through you and he realized how emotionally vulnerable you were at the time. He said and did the right things until you fell into his trap. I am not saying that you did not make a mistake, I am just clarifying the facts that most people will not tell you.

Here is my advice 1) When you look at him, I do not want you to see an exlover, a lost love, a boss, or a man! When you look at him, I want you to see a predator! Use Google to find images of the word predator and look at those images until you believe that this creature is a predator!

office love

gone wrong

Dear Marwa, I had a sexual relationship with my boss who is 64 years old, while I was a virgin girl who is only 26 years old. I recently discovered that he had another sexual relationship with a 46-year-old woman who works with us too, and they might even be secretly married! I told him that I read their messages, but he denied it. I got completely away from him, but he keeps calling me. I don't reply, but I feel so bad about myself, especially since he is the first man for me to do anything sexual with and I feel like I destroyed my first time having sex with such a loser. I feel cheap and it kills me inside that he preferred that older woman over me. And I'm wondering why he did anything with me when he has another woman to have sex with!!!

What should I do to get over it? Should I leave the workplace?

He destroys my self-confidence whenever I think about how he was using me!

Please help me to get out of this mess I put myself in.

Thanks, Frustrated and Angry

2) Cut him out of your life. No more calls, messages, meetings, or any encounters of any sort.

3) Do not run away. Neither change your job nor change your number. You are not escaping from him; you are facing him! Stay and let him know that your answer is no!

4) Do not waste more time on him; do not waste time hating him, loving him, thinking of him, or questioning his motives. He is a sick person and people like him do not follow logic. He hurt you because he could and he is now hurting another woman.

5) Be mean! If he insists on talking to you, threaten to tell his wife, his secret wife, and his whole circle. Show him that you truly have nothing more to lose and that you will be the scandal that haunts him!

6) Be firm! Do not give reasons or justifications! Just say no out loud and clear followed by threats!

7) Learn from this mistake. See what made you fall for him and fix it. If you were bored, fill your life with activities. If you were lonely, make friends and get a pet. If you were desperate or insecure, work on your self-esteem, selfrespect, and love yourself. He did not destroy your selfconfidence, if you had any, you wouldn’t have fallen for him!

8) If you need help with the above-mentioned points, get a life coach or read self-help books.

9) Start with: All Men Are Jerks Until Proven Otherwise! This is a great book by Daylle Deanna Schwartz.

10) Be strong! You are young and this relationship is not your burial stone; this is a huge stepping stone towards gaining a better understanding of yourself and of relationships.

Marwa Rakha

RELATIONSHIP EXPERT

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IDENTITY advice

Fad Diets

not

so Fashionable

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When it comes to dieting and wanting to look their best, most people usually have the same goal: to achieve the optimal result in the shortest and easiest manner possible. With this target in mind many turn to dieting, and more often than not follow a fashionable programme or cleanse thinking this is the best option. From a proper nutritional standpoint, we call these programmes 'fad diets.'

Fad diets make you lose weight quickly, yes, but not without a price. Fad diets prevent you from benefiting from nutrients, make you lose weight in the wrong way, decrease your athletic performance, can make you feel tired and unfocused, and put your body in starvation mode leading to undesirable physiological results that can do more damage than good.

Famous examples of fad diets that prescribe an almost complete lack of carbohydrates or complete lack of fats can result in slowed down metabolism, digestive failures, decreased energy levels, and changes to body odour.

THE MYTHS YOU SHOULDN'T BELIEVE

Limiting food choices Consuming the same kind of food in any quantity and limiting others for days or weeks prevents your body from receiving and benefiting from important nutrients.

Substituting multivitamins for the foods you avoid because of the diet is neither sufficient nor healthy.

Carbs and fats are the enemy Both carbohydrates and fats are essential components of your physiology. Carbohydrates are an essential source of energy for your body, and the fibres found within are essential for your body’s digestive health and metabolism. Furthermore, distinctions need to be made between simple carbs and complex carbs. Similarly, fats can be divided into healthy and unhealthy. Omega-3 fatty acids are extremely beneficial, for example.

one that doesn't make too many radical changes to your lifestyle, so that it won't be a shock to your system.

You don't need to exercise Physical activity is crucial for your health and physique.

Alongside a balanced diet, aim to exercise 3-4 times a week doing something you enjoy. Swim, cycle, run, walk, dance, do anything... Just move!

It's too difficult The biggest myth of all. Eating healthy food requires effort and commitment, but it is doable. You'll be able to treat yourself every once in a while; one cheat meal won't make you fat, just like one salad won't make you thin. There are an unlimited number of success stories you can take inspiration from, and in the end the results will speak for themselves!

FORGET THE FADS, FOCUS ON NUTRITION At the end of the day, the road to improvement is about dedication. There is no magic diet or cleanse that will burn fat instantly or alter your genes, and there is no substitute to eating clean, balanced, healthy meals.

Fad diets may be popular and might bring about short term results, but they do so at the expense of your long term wellbeing. Your health and performance are more important than the way you might look on the seventh day of a diet that most probably won't last a week.

Whatever your Aim is, it is absolutely attainable, especially with a balanced nutrition plan that supports your goal. Fad diets don't work because they presume that one diet can be effective on all persons, regardless of their differences in physique, metabolism, body composition, size, health, age, and gender. It is important to have a nutrition plan tailored to your needs and characteristics.

Dedicating yourself to your goal and working towards it are the keys to a better lifestyle. Don’t take your health and physique for granted, and remember that the smart way is not the easy and quick way.

Quick solutions are guaranteed Quick solutions aren't smart solutions. You might lose weight, but it'll probably be in the form of muscle loss, and when you do regain the weight, it'll probably be in the form of fats. Instead, you should make sure you get a nutrient-dense plan that allows you to reach your target in a healthy and sustainable manner, which will ensure you don't revert back to the way you were again.

Nada Nouh

a certified Sports Performance Nutritionist with THE TRI FACTORY

The stricter the plan, the better The stricter the plan, the faster the results. At the same time though, the stricter the plan, the less likely you'll follow it. If the plan is too strict for you, it most likely won’t work. When selecting a programme, try following

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Identity CELEBRATES

its 10th Anniversary at Gu Bar Tabla

IDENTITY bits & pieces

The Inaugural Gala Dinner Celebrating the Launch of the “Il Monte Galala- Sokhna” Sand building exhibits, cultural enrichment and inspired presentation made for a memorable launch of Tatweers Misrs’ flagship project Il Monte Galala Sokhna, at the Four Seasons Nile Plaza.

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Made to impress the event was a refreshing and delightful experience enjoyed by the guests who included the elite of Egyptian society. It began with a reception showcasing the landmark pieces designed by world reknown Italian artist Fabrizzo Plezzi, whose work is exhibited amongst others in the Guggenheim. Presenting one of the largest and future hip resorts in Sokhna is Tatweer Misr Managing Director Dr. Ahmed Shalaby, who focused on the unparalleled and rewarding activities to engage the body and mind that Il Monte Galala Sokhna will offer and are reflected in the inspired master plan presented by the internationally acclaimed Italian architectural company 5+1AA. The night ended with a movie of Il Monte Galala developed in Italy featuring the new resort. The music was composed by Italian Composer Enzo Pietropaoli whose band “Enzo and the Quartet” provided the background music during dinner. Truly an event representing an interesting new flavour enjoyed by all present.

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Sheraton Miramar Resort A Paradise Inside Paradise

Every resort around the world tries to make the claim that they are the ones who offer paradise to their guests. They always fall short of this promise, except for Sheraton Miramar Resort in El Gouna. Just being located in El Gouna gives Sheraton Miramar an advantage, with the breathtaking mountains in the background and views of the Red Sea surrounding it. But in addition to the stunning landscape, Sheraton Miramar guarantees its guests the getaway of a lifetime, that make them want to come back again and again. The resort is spread over nine islands, giving it the perfect feel for an escape into rest and relaxation. Each detail by architect Michael Graves was thought of carefully, beginning with how each window, porch, or balcony overlooks either the sea, a lagoon, a canal, or pools. All deluxe rooms have large secluded terraces with stunning views of the hotel's private beaches, allowing guests to enjoy the breeze and fresh air in peace and quiet.

Special Offer

L.E 375.00 per night per person Free breakfast Free upgrade for the first booker, to Beach front Room.

Offer is valid till 23/12/2015

Sheraton Miramar Resort is undoubtedly a treasure on Gouna's crystalclear blue shores. It offers everything one could wish for and more. The hotel's superb facilities include five swimming pools, an aqua centre with an international diving school, water skiing, windsurfing, diving, and a golf course nearby. The spacious gym is situated over a view of the resort's gardens and lagoons and fitted with the latest Techno Gym Excite Line of fitness equipment. At the spa, the guest is truly put first, down to the smallest desires, including the ability to choose the light and sound settings during a massage. The cuisine exceeds expectations and varies from Middle Eastern at Oriental 1001 to Italian at La Piscina Italian Restaurant.

Whether you're looking for pure relaxation or an active holiday, the choices at Sheraton Miramar Resort are endless. The friendly and highly-committed staff will assure you a carefree stay with excellent service no matter the occasion.

And if you’re a honeymooner, the hotel promises you a memorable time with its variety of services, facilities, and super location amongst the beauty of El Gouna. You can enjoy a special romantic honeymoon package that will pamper you and your partner with a complimentary massage, sauna, steam, wedding cake and drinks. You may also be spoiled with a candle light cozy dinner, or a bed of roses. Make Sheraton Miramar your escape into paradise.

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IDENTITY bits & pieces

International press at the Cairo Marriott as part of #Activ8Egypt As part of Marriott International initiative, known as #Activ8Egypt, that aims to revive the tourism in Egypt, the Cairo Marriott Hotel & Omar Khayyam Casino was the stage for two major media delegations. In collaboration with the Egyptian Tourist Authority, Mr. Pedro Andrade was received for a quick tour of Egypt. A Brazilian journalist, actor and model, Pedro Andrade, born in Rio de Janeiro and one of other 3 presenters of the “Manhattan Connection” TV show arrived to Cairo with the producers of the show. Aiming to shoot a documentary of luxury hotels over the River Nile, Cairo Marriott was selected as one of the extravagant properties in Cairo. Mr. Andrade expressed his fascination of the Palace décor and history going around documenting and filming every corner.

MANGO declares a new era of retail fashion in Egypt As the clock ticks 7 PM Egypt’s population of fashion insiders, influencers and celebrities flock through the grand doors of MANGO’s brand new store in City Stars, Cairo. The sleek display and cutting edge interior design were slightly modified into a dazzling hub to host the longawaited opening.

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With investments exceeding one billion pounds during the current year in the Egyptian real estate market

Metawee Group participated in the fifth Cityscape exhibition and presented “Blue Blue” Ain Sukhna project Metawee Group announced its participation in the activities of “Cityscape Exhibition,” which kicks off in the sixteenth of September at the Cairo International Conference Centre. Metawee is participating as one of the leading property development and investment companies in Egypt with an enormous portfolio of diverse touristic and residential projects which is 100% self-funded.

Mr. Jean-Pierre Mainardi handed over Conrad Cairo flagship to Mrs. Ruhsar Eryoner

Conrad Cairo held a dazzling party at Stage one to bid good bye to Mr. Jean-Pierre Mainardi the hotel General Manager and to welcome Mrs. Ruhsar Eryoner the new general Manager.

The event was kicked off with an opening speech by Mr. Mainardi who thanked his guests for the great support they showed during the past years he spent at Conrad.

During the Event, Mrs. Ruhsar Eryoner has been announced as the new General Manager leading the flagship of Conrad Cairo.

Treat your guests to a beautiful destination wedding at Holiday Inn Cairo Maadi. Wow your family and friends & make sure that the entire event will be fabulous and runs smoothly. Discover different wedding packages for 100 up to 250 guests & enjoy diverse menu options.

Mr. Hans Roehrbein has been appointed as the General Manager of the Cairo Marriott Hotel & Omar Khayyam. This iconic hotel with 1,078-room demands a very experienced and successful leader and Hans is certainly that with 32 years Marriott experience.

Hans was educated in Germany and eventually graduated from the Hotel Management School in Hannover Germany with a Bachelor of Business Tourism Management & Marketing.

A NEW GENERAL MANAGER FOR SHERATON MIRAMAR RESORT – SL GOUNA

At Holiday Inn Cairo Maadi, your own wedding dream comes true

Simplify your wedding plan and find the perfect hotel for your special day.

Hans Roehrbein General Manager of Cairo Marriott Hotel

Gihan El Sadat Guest of Honor at Ramses Hilton

Ramses Hilton had the honor to welcome Mrs. Gihan El Sadat who was attending a book signing ceremony held recently at Ramses Ballroom The ceremony was organized by Dr. Seddik Afifi Chairman of El Nahda University on the occasion of reprinting two books written by the Ex. President, Sadat in 1957/ 1958.

Starwood Hotels and Resorts has appointed Mohamed Farouk a new key executive for the Sheraton Miramar Resort, a stunning oasis for holiday makers seeking peace and tranquility at the Red Sea, El Gouna.

Prior to this appointment, Mohamed is looking back to a successful diverse career path including 6 years at former Sheraton Heliopolis at the beginning of his career.

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IDENTITY bits & pieces

Cairo becomes headquarters of Lufthansa sales organization for all of North Africa and Near East

Celebrates success of Cairo route which helps bring more traffic between Germany and Egypt and offers additional travel opportunities for local travellers Lufthansa today announced that Cairo has been made the regional headquarters for European airline group’s sales organization for North Africa and the Near East. With the growing importance of the Egyptian market, the company has appointed a country manager for Egypt who will be based at the group’s Cairo sales headquarters.

The Royal Wedding at Royal Maxim Palace Kempinski

Who doesn’t want to be a princess on her wedding day? Every girl dreams to live the magical fairy-tale palace wedding. Live your royal dream wedding at Royal Maxim Palace Kempinski with the largest ballroom in Egypt. The Excelsior Ballroom allows our guests to live the luxurious European lifestyle.

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Al-Kharafi Group Launches Wadi Ghalib Residential Resort at Cityscape

Al-Kharafi Group announced the launch of its latest project “Wadi Ghalib” residential resort; offering a variety of residential units, including villas, townhouses and flats, to suit the needs of its wide client base. The announcement was made during the Cityscape Exhibition, taking place from 16-19 September 2015 at the Cairo International Convention Centre. In addition to Wadi Ghalib, Al-Kharafi Group showcased its other current and pipeline projects in Port Ghalib City located in Marsa Alam and overlooking the Red Sea.

Sonesta Hotel, Tower & Casino – Cairo hosted the stay of President of Equatorial Guinea

Due to Sonesta Hotel Tower & Casino Cairo premium position in the heart of Heliopolis area and its high quality of services and standards it was selected for the second time to host the stay of Mr. Teodoro Obiang Nguema Mbasogothe.

His excellence Mr. Teodoro and all his accompanied guests were pleased by the luxury level of service and the friendly staff as well as the comfortable ambiance.

Schneider Electric Celebrates 90 Years of Leadership in Motor Starter Technology

Schneider Electric has acquired more than 40% market share of motor starters and contactors due to its superior quality products Schneider Electric, the global leader in energy management and automation, is celebrating the 90th anniversary of its motor starter production. Over the past nine decades, Schneider Electric has become market leader in motor starters and contactors with a market share of more than 40% due to the product’s superior quality, low maintenance costs and extended shelf life.

Sheraton Miramar wins “Share your Passion Contest”

Sheraton AFIO celebrates Sheraton Day. This year Objective is to celebrate the start of a new era for across Sheraton Hotels in AFIO. The challenge was a photo contest inviting associates to capture their “Sheraton Moment ”and “share their passion” Therefore, “Share your Passion Contest” is to Capture a moment that defines what Sheraton stands for, a picture that brings to life the Sheraton passion.

Cairo Festival City Mall Draws a Smile on Children’s Faces from “Educate Me” Association

by Inviting them to Attend the International Fun-Filled Show “Bananas in Pyjamas”

– For the first time in Egypt, Cairo Festival City Mall hosts the international show “Bananas in Pyjamas”, as part of the Mall’s entertainment show series planned for this year, bringing the adventures of its beloved cartoon characters B1 and B2 as well as educational musical performances to children.

ASHRAF MICHEL NEWLY PROMOTED RENAISSANCE LEADER

Mr. Magdy Naguib, Multi-Property General Manager of JW Marriott Hotel Cairo and Renaissance Cairo Mirage City Hotel, was delighted to announce the promotion of Ashraf Michel to Hotel Manager for Renaissance Cairo Mirage City.

During the past 2 years, Ashraf has integrated himself very rapidly into the Marriott culture and shown great perseverance and diligence in establishing a very positive perception of the hotel products and services with all the guests.

Huawei P8 Camera Proves Superior Again and Again

First Ever Lifestyle Magazine Cover Photo and Music Concert Video by Smartphone World-Class Photographers Amazed by Outcome A leading life style magazine in Egypt, has taken up a new adventure, never done before; having the cover photo of the September edition to be taken by a smartphone, instead of the usually hyper-expensive gadgets and cameras.

And the result was fabulous, when actress and model Tara Emadposed to the magic touch of world class Photographer KhaledFadda for the cover photo by Huawei P8 Smartphone.

Samia Allouba Celebrates the Grand Opening of Her New Fitness Center in Sheikh Zayed

Another Fully-Equipped Center Is Open to All Seekers of Leading a Fit, Healthy Life and Staying In Shape Within her ongoing commitment to remain the market leader in the gym, dance and fitness sector in Egypt, Samia Allouba today announced the grand opening of her new “Samia Allouba Gym and Fitness Center” in Americana Plaza, Sheikh Zayed, 6th October City, another addition to the many centers she has established all over Cairo.

Samsung launches the Galaxy Note 5and stays on top of the range of Big Screen and curved screen Smartphones

Galaxy Note5 takes multi-tasking on mobileto new heights, Galaxy S6 edge+ features dual edge display for ultimate multimedia experience; Samsung Electronics Co., Ltd, announced the local launch of the Galaxy Note5 and Samsung GalaxyS6 edge+. Both devices represent Samsung’s commitment to the big screen smartphone market, which Samsungboldly pioneered in 2011with the original Galaxy Note.

Hyundai Motor’s New High Performance Sub-brand ‘N’ Takes Centre Stage at Frankfurt Motor Show

Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show 2015. The result of intensive testing and product development, the subbrand N builds on Hyundai Motor’s successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring ‘the most thrilling winding road’ fun to customers who truly love cars.

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IDENTITY horoscopes

LIBRA

Strengths Diplomatic Graceful Peaceful Idealistic Hospitable

23 SEPTEMBER-22 OCTOBER

Weaknesses Superficial Vain Indecisive Unreliable

Best matches Aquarius, Gemini, Leo, Sagittarius

"

No matter where you take a Libra on a date, they will find a way to make it fun and exciting

“

Libra is the seventh sign of the Zodiac. Those who are born during this time are ruled by Venus; they grace the world with their charm and beauty. While the first six signs of the zodiac focus on the individual, the last six focus on the individual's contact with others and with the world.

Libras are focused on their surroundings and how they relate to them. They are happiest when surrounded with other people; they appreciate excitement, new situations and the unusual. They make friends with people from all walks of life, as they have mastered the art of relationships, whether it comes to romantic relationships, friendships or business. However, in their struggle to maintain peace within a group and make everyone happy, they tend to hide their own emotions and this results in confusion regarding how they really feel about a situation.

They often have a hard time saying no, and will do favors for people even if they are too busy.

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If you have the chance of being in a relationship with a Libra, do not expect them to put any solid input into planning a date. They tend to be quite indecisive, but wherever you take them, they will find a way to make it fun and exciting. A party would be a good place to take them, as they are very sociable and will enjoy meeting new people and being introduced to your friends. Libras also appreciate beauty and feel at home in posh surroundings, so taking them out to dinner at a fancy restaurant followed by a late-night walk in a nice neighbourhood would definitely please them. To keep a Libra woman close to you, make her feel special and show some romantic gestures (love notes and flowers will be highly appreciated) to keep her interested.