All About Women

MARCH 2014 - 15 L.E. VOLUME 9, ISSUE 6 WWW.IDENTITY-MAG.COM

BEST OF FALL 2014 RUNWAYS UNEXPECTED EARLY PREGNANCY TIPS

t u o b a all

N E M O W WIN!

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MOTHER’S DAY CONTEST

AN EXTRAVAGANT SPA EXPERIENCE AT JW MARRIOT SEE PEAG 12

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THE TRUTH BEHIND HIGH PREGNANCY LIBIDO

TIME SAVING

EXERCISES, RECIPIES MAKEUP TIPS FOR BUSY MUMS

&

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EDITOR’S NOTE

On The Cover

PHOTOGRAPHER ABD ELRAHMAN HAGGAG MODEL TARA EMAD SHOOT ZAAM BAGS NEW COLLECTION BY AHMED AZZAM COVER DESIGN MOHAMED MAHER

I

miss that pen and paper feeling. I miss playing with the pen in my hair for sparkling ideas, shaking it for creative thinking, talking to it, expressing how I feel about what it was writing… I miss the feeling of holding a pen in my hands, the pain I feel in my fingers after I finish writing!!!

I used to write a lot; my inner thoughts, my feelings, my agonies, my cries for help or love, my joy, my love life, my pleasures, my to-do-lists, my groceries, my shopping list……everything!!!

Now I barely write, this letter every month is as much as it gets. This computer is not my companion. We don’t bond for some odd, unknown reason. Maybe it is because we have no history together? Maybe it is because we have no memories?

Maybe it was never there to share my miseries and happiness? Maybe I feel intimidated by its capabilities that I do not master?

OR Maybe because it just isn’t me…

Rola Kamel

I probably miss me!

FOUNDER & CEO FOUNDER & CEO ROLA KAMEL EDITOR-IN-CHIEF NAWAL ISMAIL SENIOR EDITOR SANDRA RIZK ASSOCIATE EDITOR AHMED HASSAN INTERN SARA EL HENNAWI RELATIONSHIP EXPERT MARWA RAKHA FASHION STYLIST FARAH ELSAYED FASHION EDITOR OF THE MONTH AHMED NABIL CONTRIBUTING WRITERS RANDA M. EMAM & NEVINE A. ABAZA ARCHITECT & INTERIOR DESIGNER DINA TARGAM PHOTOGRAPHER ABD ELRAHMAN HAGGAG MODEL TARA EMAD GRAPHIC DESIGNER MOHAMED MAHER MARKETING AND ADVERTISING MANAGER RIHAM YEHIA MARKETING & SOCIAL MEDIA EXECUTIVE NOURHAN YEHIA WEBSITE COMPANY AFAQ DESIGNS DISTRIBUTION COMPANIES SKY NET & AL AHRAM PRINTING HOUSE SAHARA PRINTING COMPANY IDENTITY MAGAZINE DISTRIBUTORS ASHRAF FOUAD & ESSAM IBRAHIM Identity Magazine was founded in 2005 by Rola Kamel to enhance every aspect of a woman’s life style helping our female readers to discover and improve their own identities.

Published by Beezarre Publishing Ltd. Themistokli Dervi, 6 Papyros Building, 4th Floor, Flat/Office D5 – P.c 1066, Nicosia, Cyprus.

The Subscription rate to Identity is 180 L.E. for one year (12 issues) by Al Ahram, Tel: 02-27703190 Contact us at: 26A Montazah St., Zamalek, Cairo-Egypt. Tel: 02-27361187 Mobile: 0122-9401071 email: sendus@identity-mag.com www.identity-mag.com

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6 IDENTITY MARCH 2014

IDENTITYMAGEG

Enjoy an array of sushi delights prepared by Chef Sherwin Only L.E. 145 Dusit Thani LakeView - Cairo, El-Tesseen St., New Cairo Tel.: +202 26140000

MEET THE TEAM

What do you admire about your mum?

Set El Kol. Elbig Boss. Practical.

Focused. Cool. Yabyad yaswed.

3asabeya.

“Her strength, sharpness, cleverness, her love for culture and travel, her vision in politics, stubbornness and problem solving abilities. She made me who I am today!”

Rola Kamel

FOUNDER & CEO

Sandy Pandy. Fashion icon.

Stubborn. Messy Virgo. Mean.

Animal lover. Funny. Determent.

Sarcastic. Reliable. BigMac.

Elgawhara. Kind. Generous. Loud laugh.

To the rescue. Funny. Suspenders.

Mafeesh tarkiz.

“I love how she makes me the best food in the world! She’s a very caring and loving person. I love how she loves dogs and any breathing creatures. I love her strength and how she handles tough situations. I wish I could be half the woman she is someday.”

“I just love her; I can’t imagine my life without her. She makes me laugh even though she is not really trying to be funny or make a joke. I also find it adorable when she calls on the phone and confuses my name with my brother’s name!

W a7la sanyet konafa heya beta3et mama!”

Sandra Rizk

Mohamed Maher

SENIOR EDITOR

GRAPHIC DESIGNER

Hamada Dettol. Fashionista.

Mo2aw7a. Perfectionist. Clean freak. Ambitious. Over confident.

Mama Riri. Saviour. Stubborn.

Hard worker. Telefonat. Felooooos.

Generous. Mo7tarama.

“Her strength and independence. She has always been a hard worker and a great role model for me and my sisters.

She always makes sure that everything is taken care of; I don’t know how she does it! I also love it when we play card games and I win and she accuses me of cheating to have a rematch.”

“I love about my mum that she lives for others and not herself. She is very kind and generous! She is very reliable and supportive w yo3tamad 3aleha! I also love how much she loves her family and would do anything to make us all happy.”

Ahmed Hassan

Ebony 500. Bubbly. She makes us laugh. Entertaining. Outer Space. Defensive. We can’t imagine our office without her.

ASSOCIATE EDITOR

Riham Yehia

MARKETING & SALES MANAGER

“A mother, friend and a sister in every step of my life. I admire how she always showers me with unconditional love.”

“How strong she is, her love for work, her elegance, the power, strength and wisdom in facing problems, the golden age ethics and morality, the child in her, endless care and love for me and my brother, last but not least her delightful food.”

Sarah El Hennawi EDITORIAL INTERN

Nourhan Yehia MARKETING & SOCIAL MEDIA EXECUTIVE

Supportive. Lovable.

3eshareya. Friendly and a Hard Worker. Incredibly Sweet.

8 IDENTITY MARCH 2014

great day for the best mom Celebrate. PamPer. enjoy.

It’s the perfect day to cherish and pamper her. Create an unforgettable mother’s day of love this year at renaissance Cairo mirage City hotel and spend a joyous day with your dear mom If you’re looking for an enticing friday brunch celebration, or a matchless mother’s day dinner buffet. head to Citron, pay for three, your mom is for free! an extraordinary relaxation ritual also awaits your mom at mandara spa, starting with a rejuvenating royal hammam, followed by 50 minutes of aroma massage. What is there to forget?

renaIssanCe CaIro mIrage CIty hotel ring road, mirage City P.o boX 250, 11757, heliopolis, Cairo, egypt t: +202 24 06 33 33 f: +202 24 48 44 44 renaissancecairo.com

CONTENTS

ZAAM BAGS NEW COLLECTION

BY AHMED AZZAM

8 BEHIND THE SCENES IDENTITY’S LIST

10 MOTHER’S DAY GIFTS

12 WHAT’S ON IDENTITY-MAG.COM HOW TO…

14 HOW TO DEAL WITH SEXISTS

CULINARY ART

FASHION FEVER

LOVE & LIFE

36 PREPARE FOR SPRING!!!

38 POWER DRESSING

23 TIME SAVING LUNCH IDEAS 24 HOW TO ACT LIKE A LADY 25 THE ART OF ATTRACTION

26 UNEXPECTED EARLY PREGNANCY SIGNS

FASHION REPORT

40 BEST OF FALL 2014 RUNWAYS ART & INTERIOR

LOVE ADVICE

27 WHY DO WOMEN GET ATTRACTED

44 DISCOVER YOUR BEACH HOUSE

16 MY GIRL

TO BAD BOYS?

POINT OF VIEW

ONE ON ONE

18 MEET THE WOMAN BEHIND FASHION GARAGE FOR HIM

20 WAYS TO KNOW YOUR WOMAN IS A KEEPER! EGYPTIANIZED

21 THINGS I WISH EGYPTIAN GIRLS WOULD UNDERSTAND HEALTH MATTERS

22 QUICK EXERCISES FOR WORKING MUMS

28 TIPS FOR YOUNG BRIDES -TO-BE INTIMACY

29 THE TRUTH BEHIND HIGH PREGNANCY LIBIDO BEAUTYHOLIC

30 QUICK MAKE UP TIPS FOR THE BUSY MOMMIES

32 ASK IDENTITY’S STYLIST FASHION EDITOR FOR A DAY

33 FASHION WEEK MANIA

46 STEPS TO HELP YOU KEEP YOUR SANITY IN A FAMILY GATHERING I HOLLYWOOD

48 CELEBRITIES WHO TOOK IT TOO FAR WITH THEIR CHILDREN

50 TALK OF THE TOWN 51 PLAYGROUND PAMPER YOUR MOTHER

TREND ALERT

52 LET YOUR MOM FEEL

FASHION BAZAAR

54 OUT AND ABOUT

34 WIDE LEG PANTS 35 SPRING FINDS 10 IDENTITY MARCH 2014

SPECIAL AT…

60 FASHION HOROSCOPE

Weddings... the Kempinski way Kempinski Nile Hotel offers the intimate, bright and romantic floor 10, for parties marked by perfect service and attention to detail. The Hotel’s catering team helps couples create their dream environment with colours, menus and more. your guests will enjoy the perfect view over the Nile.

Packages start at EGP 33,333

+20 2 2798 0000 | reservations.cairo@kempinski.com | www.kempinski-cairo.com

BEHIND THE SCENES

On Set

THE TEAM BEHIND ZAAM BAGS AT THE ZAAM COLLECTION SHOOT

HAIR & MAKEUP!

MODEL TARA EMAD & PHOTOGRAPHER ABD EL RAHMAN HAGGAG

O f fi c e Play

OUR EDITOR AHMED, FINALLY A GRADUATE OF ACTING WORKSHOP!

At Events

FIGHT OVER! THANKS TO MOE & RIRI

NOURHAN TEST DRIVING THE LATEST MERCEDES OUR LOVELY INTERN SARAH HARD AT WORK

12 IDENTITY MARCH 2014

MOM LIKES THINGS YOU MAKE, SO MAKE HER WEEKEND. " MOM EAT FREE WHEN DINING WITH THE FAMILY" She is special for all of us, so celebrate in the best possible way at the Maharaja restaurant family brunch.

Only LE 149 per person including a soft drink, service charge and taxes.

Why not spoil MOM and let her enjoy an overnight stay on her special day!

Ask about our Mother's Day special room package.

For reservations please call: 2394 7070 or email us on:ramses@hilton.com

1115 Cornish El Nile | Cairo | | 12344 | EGYPT Š2014 Hilton Worldwide

IDENTITY’S LIST

Mother’s DAY GIFTS

SAMSUNG GALAXY S4

MICHAEL ORO JEWELLERY

SPA EXPERIENCE AT JW MARRIOT

HOUSE PANTOUFLE FROM OYSHO

PHILIPS KITCHEN APPLIANCES FROM JUMIA.COM MAKEOVER AT LA COUPE BEAUTY SALONS & MOHAMED EL SAGHEER SPA & BEAUTY SALON

THE BATTER HALF MINI CHOCOLATE BITES

SPRING OUTFIT FROM MASSIMO DUTTI

14 IDENTITY MARCH 2014

Authentic Turkish Delights It’s walking in and feeling like you’ve travelled in time. It’s the contemporary décor, the hypnotic music and the Turkish hand washing ceremony. It’s the Ottoman Empire’s legacy told through authentic flavour and endless traditional indulgences.

It’s a modern tale of an ancient epic. It’s Cairo’s only luxury Turkish restaurant. +20 2 2798 0000 | reservations.cairo@kempinski.com | www.kempinski-cairo.com

WHAT’S ON IDENTITY-MAG.COM

WIN! AN EXTRAVAGANT

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MOTHER’S DAY CONTEST

OH MANHOOD, WHERE ART THOU?!

Dear Men, If you’re not willing to do that for a lifetime, don’t fake feelings you don’t actually have!

SPA EXPERIENCE AT JW MARRIOT

What better way to pamper your mother than by offering her a delightful 60 minutes massage of your choice at Mandara Spa at JW Marriot, one of Cairo’s most beautiful hotels?

ALL YOU HAVE TO DO IS:

*GO TO WWW.IDENTITY-MAG.COM

* Search for an article called “World’s most creative mom ever! What she did for her son is brilliant!”

* Find out when the article was posted (The exact date)

* Send us your answer to contributors@identity-mag.com

Good Luck Readers!

TREND ALERT: LIPS...

Are you for or against this trend?

TYPES OF ZA7MA IN EGYPT Ehna ka Masreyeen, we spend half our lives, stuck in traffic. I know you might be expecting solutions, but unfortunately, we do not have any. We are going to live with it until... Hosny Mubarak yerga3 ye3melena kabary masalan aw haga. Ta3alo neshoof...

16 IDENTITY MARCH 2014

HOW TO...

HOW TO DEAL WITH SEXISTS It happens more often than it should when someone comes up with a sexist joke, comment, or action. It could be anyone from a joking friend, a heedless parent, insensitive partner, an infuriating colleague, or anyone else that we happen to stumble upon in life. There are many ways to deal with sexists, here are a few ways on how to do just that.

KNOW YOUR VALUE. One of the most important things to do is to know your worth. You are not dumb. You are not a bad driver. You are not an object. You are not owned by anyone. You can think for yourself. You can wear what you decide to wear. You can make decisions. You were not born to cook or clean. You can do anything you put your mind to. You are not less than anyone else. Value yourself, own yourself, control your own life, and be confident about it.

TURN THE TABLE. If someone makes a sexist remark about you, turn the table and make a remark about them. It goes both ways, and can be equally funny and annoying. At least then you would be making it clear that you are not intimidated a bit by their remark.

REPORT IT. If you are a student, employee, or just someone that has an “authority figure” that you can go to for help, do that. You can go to the HR or a manager at your work place, or to parents or grandparents at home, to voice your concerns. Find someone that can help you put a stop to the intolerable behaviour.

CONFRONT THEM. If someone is being a sexist in their remarks, jokes, or actions, it is highly unlikely that one day they will wake up thinking that they shouldn’t do this anymore and that it is wrong. You should have an honest talk with that person, pointing out their unacceptable behaviour and its negative impact. Be honest and sincere about it, try to calmly get your point through.

DON’T LAUGH. In this age there are so many sexist ads and movies that it became somewhat OK to joke about it. Some people have limited personalities and imagination that they repeat those stereotypes in an attempt to fit in or just to be funny. When you are faced with such a situation make it clear that you do not find it funny, not even with a complimentary smile. If you laugh or smile about it then you are giving an “it’s OK” signal that can only make things get worse.

18 IDENTITY MARCH 2014

STAND UP. Don’t literally stand up, just stand up for yourself, defend yourself and your gender. Unfortunately many people, mostly women, are not brought up to stand up for themselves. We are not taught how to make someone stop bothering us, how to say no, nor how to defend ourselves, we are only taught how to agree, thank, be polite, kind and gentle. We have to learn to stand up for ourselves, defending ourselves without needing someone to come rescue us.

Nevine A. Abaza

CONTRIBUTING WRITER

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LOVE ADVICE

Dear Mother First of all I would like to salute you on such a wonderful relationship that you have with your daughter! Such a strong bond between a mother and a daughter is rare to find these days and I would interpret this as the outcome of great work and dedication for many years! There is one thing – just one thing – that I found alarming with the way you phrased your message to me; you referred to your college daughter as your “baby girl”!

I know that a mother will always think of her babies as “her babies” no matter how young or how old they are but to actually spell it out in an email is a bit over the board. I would not “blame” you for the fact that your daughter is shy and introverted; this is the character she was born with. She had so many chances to mingle and build various social relationships but her nature is not geared towards engagement and socializing.

MY

HERE IS HOW YOU COULD HELP HER OPEN UP TO THE WORLD A LITTLE BIT:

girl

1) SET AN EXAMPLE! Let her watch you build and maintain friendships!

Allow her to mingle with you and your friends in outings, shopping sprees, and causal trips.

2) BE A BRIDGE! Become a bridge between her world with you and her world without you! Encourage her to invite one or two girls she likes to your house, to your outings, to your lunches, to your visits to the mall, and to some family events like birthdays and anniversaries.

I am a mother of an only child. My girl is everything to me! I am not exactly a social butterfly but I enjoy doing everything with my baby girl. But now I fear that this might have affected her negatively. She is very shy and an introvert and doesn’t have any friends at all. She just started college and I don’t want her to miss out on great experiences! Is this my fault for being too close to her?

3) GET INVOLVED! En roll – the two of you – in a community building activity! Choose some sort of charity work or public service activities and start together. Let her watch you go out of your comfort zone and try something totally new. Show her that it is fun and that people could be fun to work with.

In a few years she will join the work force and will have to interact with people on various levels of intimacy. Start now with my advice to avoid shocking her after graduation. Do not think of this as “fixing” your daughter or “correcting” your mistake; think of it as an extension to your role as a great mother and extra fun activities to enjoy with your daughter.

Marwa Rakha

RELATIONSHIP EXPERT

20 IDENTITY MARCH 2014

ONE ON ONE

MEET THE WOMAN BEHIND

Just at 26 years old, Heba Serag cemented her status as one of Cairo’s Fashionistas. The young mother and business woman talks to us about everything from fashion to motherhood!

Tell us a little more about yourself…

Basically I am just like every other woman who is obsessed with Fashion and life style. I am also an artist, as I paint and do photography. I recently taught myself how to cook and apparently I am very good at it! I am a new mommy and I love it. I also travel and read often.

How did you get the idea for fashion garage?

I have always been obsessed with dresses and I am constantly purchasing more and more; even if I don’t wear them or just wear them once and never wear them again.

Until my mother wanted to get rid of the endless piles of clothes that I have and suggested I host a garage sale to sell my things and this is when the idea was born.

Tell us more about the event you’re hosting this month Well, basically it is a Fashion Bazaar where individuals like myself and your self are allowed to come and sell their own products/items whether these items are previously owned or brand new. We are also focusing on giving a chance to a lot of young designers to showcase their designs and sell them at the event along with a lot of well known and established high end

stores and international names.

By hosting this event we wish to amass a good number of profits as Fashion Garage will be donating 15% of all proceedings to charity.

How’s it like being a working mother?

I find it to be a joyous challenge! It is hard to try and balance between both worlds, trust me. However, I want my son to look up to me and find a successful role model and I relish one’s sense of accomplishment.

What is your fashion obsession?

For sure, Dresses are my Fashion obsession and then bags and shoes follow.

What do you think of the fashion industry in Cairo?

I am happy to see new names in the industry everyday and secretly praying that Cairo will be a Fashion Capital once again.

HOROSCOPE Sagittarius (pride and joy) FAVORITE WARDROBE ITEMS My Cartier Love Bracelet, I never take it off and my rouge Hermes Birkin bag.

22 IDENTITY MARCH 2014

FOR HIM

WAYS TO KNOW YOUR WOMAN IS A KEEPER!

In every relationship, there comes the inevitable question of whether this person is right or wrong. Men tend to be more hesitant than women when choosing a partner. Here are some signs that will assure you that your partner is a keeper (That is if you are doing your part too)!

DOESN’T CRY FOR ATTENTION A woman that nags you all the time for attention is not a woman you want to spend the rest of your life with.

Imagine hundreds of messages a day, phone calls and no matter what you do it will never be enough. A woman that has a fulfilled life and confidence will not need assurance all the time.

ENCOURAGES YOU This goes both ways for men and women! An encouraging partner is a great asset because at the end of the day, your improvement is her improvement and vice versa! Your relationship can grow so much with a woman who is always there to support and motivate you.

KEEPS A SECRET/PERSONAL BUSINESS Nothing is more important than a partner that shares your deepest personal issues and secrets and manages to keep them for herself.

Women are tempted to share information with their closest of friends but a real woman knows what can and can’t be shared.

YOU CAN LAUGH OR CRY TOGETHER Even though emotions don’t run high with men, but it’s important to be comfortable enough with her that you can cry as much as you can laugh with her! Being able to show your vulnerable side and not fear that you would be judged for being less of a man is a great attribute.

24 IDENTITY MARCH 2014

YOU HAVE SIMILAR VIEWS OF THE FUTURE You can’t expect a relationship to grow or a marriage to prosper without having similar views of how you both want your life to be. Not being on the same page can and will result in a lot of problems that you can easily avoid by knowing each other well and discussing your future.

UNDERSTANDING & MATURE When looking for a life partner, finding a woman who you can “fight well” with is as important as anything else in a relationship. Not just that but also a mature and understanding person who can handle a conversation, solve problems or simply lend an ear to your troubles.

EGYPTIANIZED

THINGS I WISH EGYPTIAN GIRLS WOULD UNDERSTAND Getting married does not mean you’ll live happily ever after.

Not because you’re happy now then you’ll always stay happy.

Let your mind decide, not your heart, society, or your parents.

Being a tomboy is not something you suddenly decide to be.

Enty mesh gamda because you watch soccer, swear in public, and write statuses to make fun of normal girls.

NEVER take any serious step the first 6 months of your relationship. It’s a well-known fact that the first couple of months of any new relationship are the best; no fights, and even if you do fight you still won’t show your true colours. You’re both excited and happily in love, so do not make any long term decision because soon enough, this will all change.

If you haven’t seen your best friend for a while, it’s okay not to scream

Aaaaaaahhhhhh!!

Wahashteeeeeenniiiiiiii!!

Begaaaaaddd!!! Enty feiiiin ya we7shaaaa?? Ahhhhhhh!!! Ovar. you know?

Stop asking everyone to stop judging you and posting inspirational quotes on how people should mind their own business when in fact, all you do is judge. “laaaa222!!!

Sara hatetgawez??? Tub walahi mabsotalha, ma3 eni ma7asetsh enaha hatetgawez anytime soon.

Heya aslaha sa3ba awi, bas begad ba7ebaha. Heya ghareeba shwaya that he still didn’t see her bad side and proposed, bas begad far7analha. Mesh 7asahom haykamelo, bas 3amatan rabena yewafa2hom begad!”

I’m not so sure if this one is necessarily for girls only, but we need to stop judging the younger generation.

Remember you once wore cropped tops and showed you stomach, you may have gotten drunk before and lost control, and there was a time when you used to be the youngest girl at a party too.

Your aim in life should NOT be to just get married, have kids and stay home. That’s not an aim, that’s not a dream, and it’s definitely not an achievement. It’s even a turn off for most men (eli beyefhamo mesh eli 3amleen fiha 3antar).

25 IDENTITY MARCH 2014

HEALTH MATTERS

QUICK EXERCISES FOR WORKING MUMS

CIRCUIT ONE

Along with everyday stress, a woman should have some “Me time”. Being a full time mother, wife, and entrepreneur is not what a woman’s life should be all about. SO we thought about providing you with some time efficient exercises that would: Boost your metabolism, fix your cellulite, and most importantly lift your spirits.

Push ups 20 reps

First of all you start by warming up with light cardio exercises for 5 minutes. Repeat each three exercise circuit twice, resting for 60 seconds after completing one repetition of an entire circuit CIRCUIT TWO Triceps dips 15 reps

CIRCUIT THREE Wall sit 30 sec

Steps ups 20 reps

Walking lunges 20 reps

Squat jumps 15 reps

Elbow plank with leg lifts 60 seconds (alternate leg lifts)

Bicycle crunches 10 reps

Side planks 30 seconds on each side 26 IDENTITY MARCH 2014

time saving

CULINARY ART

LUNCH IDEAS

Dear Mum, Because your comfort is our aim, we thought about helping you with some new, extraordinary lunch recipes that are not only quickly done, but also savory.

Salsa chicken SERVINGS COUNT: 4 PREPARATION TIME: 5 minutes COOKING TIME: 40 minutes INGREDIENTS 4 skinless, boneless chicken breast halves 4 teaspoons taco seasoning mix 1 cup salsa 1 cup shredded Cheddar cheese 2 tablespoons sour cream (optional) DIRECTIONS - Preheat oven to 190 degrees c - Place chicken breasts in a lightly greased baking dish - Sprinkle taco seasoning on both sides of chicken breasts, and pour salsa over all - Bake at 190 degrees c from 25 to 35 minutes until chicken is tender and juicy and its juices run clear - Sprinkle chicken evenly with cheese, and continue baking for an additional 3 to 5 minutes or until cheese is melted and bubbly - Top with sour cream and serve

Easy Tuna Casserole SERVINGS COUNT: 8 PREPARATION TIME: 15 minutes COOKING TIME: 30 minutes INGREDIENTS 3 cups cooked macaroni 1 (6 ounce) can tuna, drained 1 (10.75 ounce) can condensed cream of chicken soup 1 cup shredded Cheddar cheese 1 1/2 cups French fried onions

Baked salmon fillet Dijon SERVINGS COUNT: 4 PREPARATION TIME: 5 minutes COOKING TIME: 40 minutes INGREDIENTS 4 (4 ounce) fillets salmon 3 tablespoons prepared Dijonstyle mustard Salt and pepper to taste 1/4 cup Italian-style dry bread crumbs 1/4 cup butter, melted

DIRECTIONS - Preheat oven to 175 degrees C - In a baking dish, combine the macaroni, tuna, and soup. Mix well, and then top with cheese.

- Bake at 175 degrees C for about 25 minutes, or until bubbly. Sprinkle with fried onions, and bake for another 5 minutes. Serve hot

Bonne appetite 27 IDENTITY MARCH 2014

DIRECTIONS - Preheat oven to 200 degrees C - Line a shallow baking pan with aluminum foil.

- Place salmon skin-side down on foil. Spread a thin layer of mustard on the top of each fillet, and season with salt and pepper.

Top with bread crumbs, then drizzle with melted butter.

- Bake in a preheated oven for 15 minutes or until salmon flakes easily with a fork.

LOVE & LIFE

HOW TO ACT LIKE

a Lady

Have you ever encountered the catastrophe of a young beautiful lady with an apparent lack of manner and etiquette? NO? Lucky you are! A woman’s lack of class is much like a supposedly very delicious dish lacking spices, disappointing.

Etiquette makes social situations easier to cope with. Besides, having good manners is a key to showing and attaining respect.

By knowing what’s ill-mannered, you will be more confident in yourself and likely more loved by others! Who doesn’t want to be a darling?

7 Being classy and polite does not HERE ARE SOME RULES FOR THE LONG TERM YOU.

1 Don’t swear or use unpolished

expressions. Vulgarity is one of the least lady-like traits. Continuously use refined language.

2 If you want to sound classy, then

you have to speak clearly and avoid mumbling or talking too loudly. Be an eloquent speaker.

3 Avoid being mistaken for a snob.

Be considerate of others.

4 Classy ladies are social and at

ease with others. The key to doing this lies in making the people you meet feel at ease and accepted.

Make people comfortable.

5 A good start is to always be polite and to say thank you once too often rather than too little. Perfect your etiquette.

6 Nasty gossips or speaking badly of

people behind their back is not very lady-like. Though you may be angry at someone or feel wronged, gossiping about it to a third party will not solve your problems. Avoid gossiping about others.

28 IDENTITY MARCH 2014

in any way mean being a sucker or voicing opinions that are not your own. If you believe that your opinions may be too forceful or may be hurtful to those present, do not lie, but change the topic to something else. If someone asks a shameless question, do not feel obliged to answer - make a joke, or endeavor to turn the question around. Stand up for yourself with dignity.

ehaving b s n a e m e t t e “Etiqu r than is e t t e b e l t it l a yourself Will Cupp .” l ia t n e s s absolutely e

LOVE & LIFE

Attraction

THE ART OF

Many people believe that only physical beauty is the major factor of attraction; that is not true. Not all good looking people have that magnetic pull while on the other hand some people can be very alluring and attractive without being physically appealing.

How can YOU be more attractive? Here are some tips but beware, the world may not handle your undeniable attractiveness!

1 CARRY YOUR BODY RIGHT:

You don’t need to be as slim as a VS model but you need to walk like one!

Your body language is the greatest way you communicate yourself after your words. Love every part of your body and your personality and let it show, it will make you look unique and stand out.

2 LET YOUR PERSONALITY SHINE

THROUGH: Be kind and likeable. People associate a good personality with a good image, even if you are not their type physically. Best example, Supermodel Naomi Campbell, beautiful woman & an ugly personality translated into being an overall unattractive & less liked person.

3

GREAT HYGIENE: Practicing good hygiene and grooming will always increase the attraction factor. Not to mention picking the right perfume will go a long way.

4

DRESS RIGHT: Ill fitting clothes, mismatching colours or not dressing appropriately for an occasion will not be your best bet for being more attractive. Experiment with different styles and choose the one that flatters your body and speaks your personality.

5

BE HUMBLE: Flaunting your looks or how attractive you are will only make you look unattractive. There is a huge difference between being confident and being stuck up!

29 IDENTITY MARCH 2014

For Attractive lips, speak words of kindness.

For lovely eyes, seek out the good in people.

For a slim figure, share your food with the hungry.

For beautiful hair, let a child run their fingers through it once a day.

For poise, walk with the knowledge that you never walk alone.

People, more than things, have to be restored, renewed, revived, reclaimed, and redeemed. Remember, if you ever need a helping hand, you will find one at the end of each of your arms.

As you grow older, you will discover that you have two hands, one for helping yourself and the other for helping others.

- Sam Levenson

LOVE & LIFE

UNEXPECTED EARLY PREGNANCY SIGNS Many women never notice the early signs of pregnancy mainly due to the popular morning sickness clichĂŠ that is often shown in movies. There are other signs you should be on the lookout for such as:

LOSS OF ENERGY: Your body is preparing to accommodate another person! The increase of hormones & changes in your body leave it completely exhausted and tired.

Flu-like Symptoms: The general feeling of being unwell and increased temperature confuses many women into thinking they have the flu when they are actually pregnant.

Heightened Sense of Smell: You are more sensitive to smells during pregnancy than normal. You may find yourself disgusted of things you usually enjoy and crave food you never liked.

Listen to Your Body: Many women report having dreams about babies and an intuition of knowing that they are pregnant.

Amorous State: An increased sexual attraction to your partner and overall feeling of love may overwhelm you and is one of the earliest signs of pregnancy.

30 IDENTITY MARCH 2014

Sore Breasts: As an early sign, women might feel tenderness and soreness of breasts as well as high nipple sensitivity.

Light Spotting: You might think it’s your period but it could also mean the implantation process is going on and the fertilized egg is attaching itself to the uterus lining which could result in some bloodshed.

Common Physical Signs: Unfulfilled hunger & thirst, shortness of breath, peeing more often than usual.

LOVE & LIFE

WHY DO WOMEN GET ATTRACTED TO

bad boys?

Ever crossed roads with that darling, amusing girl who is head over heels with a prick? Certainly you once did, as well you must have wondered what the story behind that amour is. Well, there are various reasons why women get attracted to bad boys, and we’re here to unravel them.

There are a lot of samples of the bad boy version, but we’re talking about the bad boys in relationships. He is the guy who never takes into consideration the feelings, wishes, thoughts or goals of his partner. He takes her for granted, considers everything she does for him as an expectation rather than a favor, or act of love.

REASONS WHY A SENSIBLE LADY MIGHT GET ATTRACTED TO A JERK LOW SELF ESTEEM A lady who happens to have a poor self-image doesn’t see herself worthy of a good guy’s love. Women with this problem blame themselves for their partner mistakes living a hideous supposedly “loving relationship”.

BAD CHILDHOOD When a girl grows up seeing her daddy having affairs, never giving neither his wife, nor children that kind of attention a loving father usually gives, grows up into the same cycle her loving mother went through due to seeing this bad guy as the normal, and the nice guy as the ugly duckling.

THE AMBITION TO RECOVER OR SAVE A MISCHIEVOUS MAN Women by nature are tender, and loving, having that motherly nature since birth. It’s a challenge for them to reform an incorrigible man so they find themselves going for it unconsciously. Ego is involved as well. It’s inflating when a woman feels like she is the only one who can transform a man.

THE DESIRE FOR ADVENTURE Some women have been good girls all their lives finding the idea of a wild man truly intriguing.

Finally, never fall into any of these traps. Sorry to surprise you but a guy won’t either change into the loving man you wish to see in him, nor he will ever help you to discover your full potential, so give him up before it’s too late.

Sara El Hennawi EDITORIAL INTERN

31 IDENTITY MARCH 2014

LOVE & LIFE

TIPS FOR YOUNG BRIDES-TO-BE ALWAYS LOOK GOOD Remember how much effort you used to put in looking good when you first started dating? Keep making that effort and try not to let your busy schedule and day make you forget about your appearance.

NEVER STOP LEARNING Each marriage is unique and beautiful in its own way. Never stop trying to figure him out. Always search for new ways to show your hubby how much you love him, appreciate him and care about him.

KEEP THE TRUST ALIVE All marriages are based on trust. If you lose the trust you have for your partner, sooner or later you will lose him too. Work hard on trusting him and giving him many chances to explain himself.

KEEP ON FIGHTING Marriage is not easy, but in that lies the beauty of it. Whenever things get rough, work harder together on making things right again.

KEEP THE LOVE ALIVE Spice things up by surprising him every now and then, whether with a thoughtful gift or a romantic dinner.

This will remind both of you why you fell in love in the first place.

COMMUNICATION IS THE KEY Talk to each other, share your thoughts, share your problems, and laugh together. Understand your partner’s way of communication and always try to make it better than it is right now.

GIVE SPACE We need to give each other the space to grow, to be ourselves, to exercise our diversity. We need to give each other space so that we may both give and receive such beautiful things as ideas, openness, dignity, joy, healing, and inclusion. ~ Max de Pree LOVE YOUR NEW FAMILY Try not to be too quick to judging your new family. They have their own beliefs and standards, so keep an open heart and mind because haste is likely to make you slip.

32 IDENTITY MARCH 2014

AVOID COMPETITION MODE Don’t get into the competition mode with the female in-laws at all. You are not there to win, you are there to make this new union work by winning hearts and developing a level of compatibility with your husband.

AVOID DIVORCE Do not enter the marriage with divorce as an option on your mind.

It shouldn’t be an option except in extreme cases and certainly never for minor, petty reasons. If you have ‘divorce’ or ‘separation’ lurking at the back of your mind all the time, it is like you have given up the fight before it has even started.

INTIMACY

THE TRUTH BEHIND HIGH PREGNANCY LIBIDO

One of the most interesting side effects of pregnancy is getting a high sex drive. Many pregnant women report feeling the increased sex drive as early as the first trimester but for most women it is around the second trimester that their libido really takes off! After the second trimester, the exhausting side effects are usually gone and the body has adapted to the changes which gives more time and energy for… “other things” WONDERING WHAT’S GOING ON DOWN THERE? The increased hormonal levels also boost the need for intimacy and sex drive

Sometimes women wonder if it is safe to have sex while pregnant, it is completely safe and will not hurt the baby in anyway. The baby is protected by the strong muscles of the uterus and amniotic sac. Unless you have a certain condition and your doctor advises you against it, you are ready to go!

Your breasts and lady parts will be more sensitive than ever due to increased blood flow which makes pleasure more intense than usual

Since you are already pregnant, all boundaries and worry of getting pregnant is gone and so love making is much more relaxed and fun All of that helps in achieving more and more orgasms (No complaining there)!

Your Partner: you have to be very honest with your partner with what you are feeling and share with him the changes that your body is going through.

He might be all up for your increased sexual needs but take it easy on him as well as he won’t have the same level of sexual desires.

33 IDENTITY MARCH 2014

BEAUTYHOLIC

Quick make up tips HERE’S TO THE BUSY MOMMIES

Let’s be honest, a make-up routine isn’t always a mother’s top priority, whether you are getting ready for work or dropping the kids off at school. A nicely applied face is a great reminder of the significance of grasping just five minutes to your humble self.

MOMMY HAS DARK CIRCLES Had a really tough night without sleep?

Pat a touch of concealer and POOF the dark circles are nowhere to be found. Then a super light dust of powder will set it all, and there you go - model skin in mum time.

MOMMY NEEDS SOME GLOW Do you want glowing skin in less than one minute?

MOMMY NEEDS SOME CHEEKBONES Do you want to contour your face in less than a minute?

Start by dotting foundation on your forehead, nose, cheeks and chin and gently blend with fingers in a downward motion towards your jawline. It’s so easy to apply you could almost do it without a mirror!

Cream blush should be a revelation for the busy mum!

Choose a delicate colour not far from your natural skin tones, and apply with fingertips in circular motions to the apple of each cheek blending outward. Start off with only a tiny bit, adding only little smudges more if you need.

Voilà! A delicate flush to make you look all sophisticated and glowing.

34 IDENTITY MARCH 2014

MOMMY CHANNELING HER INNER MARILYN MONROE Do you want a glowing pair of wide eyes?

To fake a refreshed look, apply soft white eye shadow to the inside corners of your eyes.

Swipe a warm, medium brown powder, along your upper lash line to give you a soft but defined day look.

Use a heated eyelash curler by simply blasting the curler under the hair dryer for 3 seconds.

MOMMY NEEDS PERFECT SOFT LOOKING LIPS Are you dying for those plumped lips?

Smooth on lip gloss or a light coat of lipstick to brighten up your entire face.

Applying lipstick with a lip brush rather than just swiping it on makes it last much longer.

35 IDENTITY MARCH 2014

Once you take these time-savers for a spin, you’ll wonder how you ever got ready without them!

ASK IDENTITY’S STYLIST

I’m really into the boyfriend trend, but every time I try to pull it off, I fail.

I always end up looking fat although I find many people looking very sexy wearing boyfriend clothes. I have a nice body that I would like to show, so how can I wear oversized clothes and what do I match them with?

Rachel Dear Rachel, The boyfriend trend is definitely catching on! Here’s the trick to pull any boyfriend inspired piece of clothing whether it’s a plaid shirt, a pair of boyfriend jeans or even a blazer – you must always add the feminine touch. Playing around with masculinity could be tricky but will definitely go a long way.

There’s such a fine line between looking like a complete tomboy and taking control of a masculine look in general. Here are a few pointers to keep in mind:

1 The feminine touch

2 Proportion is key

3 Use only one item

Always add something that makes you feel sexy, this can be lace, sheer, jewellery, pointed pumps, or even a floral item of your choice. This makes sure that you balance the look.

If you decide on wearing an oversized tee, pair it with ankle grazers or skinny leg pants. If you decide on boyfriend jeans, make sure you pair it on a skinny top, something that’s figure flattering.

You don’t want to look like someone stuffed you in a big pile of oversized fabric. Show off your figure.

Either go for the big baggy pants or the large blazer, never both.

Emphasise on one item and think of everything opposed to that item.

Examples: Distressed Denim x Lace Camisole Oversized Short x Floral Leggings

Farah Elsayed

FASHION STYLIST

SEND IN YOUR QUESTIONS AND OUR STYLIST WILL BE MORE THAN HAPPY TO ANSWER THEM! CONTRIBUTORS@IDENTITY-MAG.COM

36 IDENTITY MARCH 2014

FASHION EDITOR FOR A DAY

Fashion Week MANIA

Here comes my favourite time of the year which I consider my own “Christmas”, Fashion Week.

When I was chosen as the “editor of the month” nothing popped in my mind but the Fashion Week and all the beautiful runway looks each designer showcases in London, New York, Paris and finally Milan; which is my personal favourite! Here are the highlights of the most outstanding shows…

David Koma’s inspiration was the paintings of “Lucas Cranach The Elder” however the show had this futuristic edge.

The Gucci silhouettes were more 1960’s than 1970’s and in general we can say that it is a light and youthful collection.

Fausto Puglisi was all about bold colours, edgy and sultry silhouettes and the most interesting thing was that his main influence included Orphism art, Les Ballets Russes and The Statue of Liberty.

Antonio Berardi as usual stayed true to his fiercely sexy script of clothes with his main focus on a feminine waist line.

Mr. Jeremy Scott’s collection for Moschino brings fun back to fashion! As usual humour is an essential ingredient in his designs that’s why Mr. Scott is the best designer for the label; mixing much loved comfort food with fashion!

Christopher Kane constantly brings new techniques to the runway this time blending fabrics and textures with unlikely silhouettes to give this imaginative effect.

Ahmed Nabil

MARCH FASHION EDITOR YOU TOO CAN BE OUR FASHION EDITOR PICK NEXT MONTH - SEND YOUR IDEAS TO CONTRIBUTORS@IDENTITY-MAG.COM

37 IDENTITY MARCH 2014

TREND ALERT

WIDE LEG PANTS

For a formal and classic approach, pair them with a blazer for a feminine suit look.

As always, the wide leg pants trend is back this season with full force. Like every other trend, it recycles and takes a new form. Wide leg pants are slender, chic and comfortable. Especially in winter, because you can layer cosy tights underneath for warmth and still look good! There are several ways to wear the trend, from classic to a modern hobo-chic remake, it is yours to style!

ERDEM FLORAL PRINT SILK PANTS

Go big with oversized sweaters and tops for a slimming and warm feel

PHILOSOPHY PLEATED WIDE LEG PANTS

GIVENCHY CLUTCH

If you have a slender, curvy figure, wear a cropped top for an hourglass look.

Look effortlessly chic with a silk blouse or a sleeveless top.

FENDI SHOULDER BAG

Accessorize it! Bags and statement necklaces are an important addition to accentuate your outfit.

38 IDENTITY MARCH 2014

CHLOÉ TWO-TONE CREPE WIDE LEG PANTS

Spring

FASHION BAZAAR

FINDS! 1

2

6 5

4

3

Available at

WWW.COTERIQUE.COM

Available at

WWW.ENIGMA.COM

7

10

9

11 12 8

Available at

WWW.FRILLU.COM

Available at

WWW.JUMIA.COM

1 Guarapo Floral Print Pants EGP 650 2 Imperial Metallic Denim EGP 1190 3 So Allure Olive Crochet Shorts EGP 725 4 Nootka Skirt with Zipper EGP 70 5 THREE FIFTY NINE Boho Aztec skirt EGP 700 6 THREE FIFTY NINE open back sequined dress EGP 1050 7 Azure Uber Ring EGP 145 8 Dolce Vita Bracelet EGP 180 9 Pearl Cluster Necklace EGP 390 10 Ravin Women Ballerinas EGP 89 11 Toms shoes Natural Burlap EGP 649 12 TOPWAY Navy Blue MulticoloRed Canvas Wedge EGP 279

39 IDENTITY MARCH 2014

FASHION FEVER

PREPARE FOR

Spring!!!

Hologram Yes, you read it right; hologram is still in this spring. For a major impact, slip on a holographic dress or skirt.

For a simpler effect, just grab a clutch or put on some hologram pumps.

CYNTHIA ROWLEY

JIMMY CHOO

HOLOGRAM 3.1 PHILLIP LIM

Mesh

DSQUARED

Wear this sexy fabric over a black top for a night out or a daring neon hue top in daytime.

3.1 PHILLIP LIM

TRACY REESE

Full Skirts

MILLY BY MICHELLE SMITH

DIANE VON FURSTENBERG 40 IDENTITY MARCH 2014

The voluminous ladylike silhouette is here to stay.

Pair the tealength skirt with some gorgeous wedge sandals and a cropped top.

J.W. ANDERSON

BALMAIN

Sweatshirts

Upscale Sporty

ANTONIO BERARDI

An athletic sporty wear clearly took over the runways this season, most notably, baseball caps, tennisinspired dresses and varsity jackets.

Wear them separate or altogether.

Sweatshirts are no longer relegated to the gym. The slouchy silhouette gets a makeover for spring, with brighter hues and splashier patterns.

GIVENCHY

CHRISTOPHER KANE

CONVERSE HERVE LEGER

BY MAX AZRIA SPRING 2014

Ruffl e d Trim Skirt This spring fashion’s focus falls firmly on ruffled trim skirts. We love them so much that we are really hoping that this trend is here to stay.

JOHN GALLIANO

BALMAIN SPRING 2014

ROBERTO CAVALLI

Fringe Fringe detailing gives spring separates a cozy feel.

BALMAIN

A.L.C. 41 IDENTITY MARCH 2014

FASHION FEVER

POWER Dressing

Your outfit says as much about you as your resume or actions!

Dressing the part will definitely get you where you want to be. Get inspired by these different outfits all designed to channel a certain image and effect‌

42 IDENTITY MARCH 2014

Fearsome Pride

3

Flirty Power

5

6

8 6

2

1

8 3

1

5 7 4

7 2

4

1 Chopard Gold Watch 2 Christian Louboutin sling backs 3 Di Modolo Necklace 4 Hermès Birkin 5 J Brand Blazer 6 Piero Milano Drop Earrings 7 Ron Hami Ring 8 Theory Trousers

1 Cedric Charlier skirt 2 DeLatori Charm Bracelet 3 Erdem silk blouse 4 Jimmy Choo pumps 5 Piranesi Earrings 6 Piranesi Pearl Drop Necklace 7 Reed Krakoff Bag 8 Miu Miu Sunglasses

Leading Lady

Supporting Strength

6

7 5

3

8

1

1 3

7

2

4

6 2 1 Chanel 2 Kenneth Jay Lane Bib Necklace 3 Leslie Danzis Earrings 4 Marco Bicego Bracelet 5 Saint Laurent Kimono style dress 6 Sergio Rossi 7 Tara Compton Brooch 8 Tara Compton Ring

4 1 Etro Pants 2 Givenchy Clutch 3 Lanvin Crystal Ring 4 Saint Laurent Sandals 5 Shaun Leane Cuff 6 Stella McCartney Top 7 Valentino Classic Cape

43 IDENTITY MARCH 2014

FASHION REPORT

BEST OF FALL 2014 RUNWAYS

3.1 PHILLIP LIM

BADGLEY MISCHKA

BUBERRY PRORSUM

CAROLINA HERRERA

44 IDENTITY MARCH 2014

ASHISH

DIESEL BLACK GOLD

DONNA KARAN

ISSA

JENNY PACKHAM

45 IDENTITY MARCH 2014

LIBERTINE

FASHION REPORT

ERDEM

MARC BY MARC JACOBS

KTZ

NAEEM KHAN

MARQUES’ ALMEIDA

MM6 MAISON MARTIN MARGIELA

46 IDENTITY MARCH 2014

MILLY

SIMONE ROCHA

OSCAR DE LA RENTA

ZAC POSEN

OSMAN

47 IDENTITY MARCH 2014

ART & INTERIOR

Discover your BEACH HOUSE

ETHNIC APPROACH

Add an ethnic touch to your beach house with some vibrant colours. Deco cement tiles can be used in the bathroom, kitchen or even bedroom flooring. Add an old coffee table and fill it with some shells to give flavour to the living room.

Home Accessories are a must, why not add an old ‘deka’ painted in bright red or aquamarine placed in the entrance or the patio ! Spice up your beach house with some ethnic flavour.

48 IDENTITY MARCH 2014

FRESH TOUCH

Fresh is always a good idea when it to come to decorating your beach house. Simple white walls with a light colour palette is definitely a fresh ambience.

Combine different styles with colours in harmony to achieve a soothing environment.

Contemporary coach goes perfect a provincial table along with a modern oil panting.

Mix some bean bags along with some low seating, a very casual atmosphere that complements your beach house.

SAFARI QUEST

Why not go bold and mix some patterns along with an African touch. Texture, pattern and a warm palette can give you a very exciting interiors.

Animal prints are not only trending in Fashion but also interiors. Try covering your banquette with a zebra print, along with some african accessories.

49 IDENTITY MARCH 2014

Screens are also a big hit, and a very practical one too. Screens are a great way to divide large spaces into more usable spaces. Mix some rough texture along with smooth surfaces to break the usual modern living room.

Dina Targam

Architect & Interior Designer

POINT OF VIEW

5

STEPS TO HELP YOU KEEP YOUR SANITY IN A FAMILY GATHERING

Whether you’re a host, attendee or a friend’s plus one, family gathering can sometimes get a bit out of hand and taking our sanity right with it, but don’t worry, we’ve got you covered.

Families are precious blessings that emit warmth and comfort, but sometimes the gathering of multiple generations simultaneously under one roof, could lead to catastrophic results (like ending the existence of beautiful china ware for instance).

So to avoid losing your mind and getting the elbow nudge from your mother, follow these simple steps to help you keep your cool.

50 IDENTITY MARCH 2014

your brother’s mother in law makes a ‘funny’ comment about your ripped jeans or pixie hair cut, don’t get too touchy and start thinking about what would be the most hurtful thing you could answer back with, just remember that everyone has a different opinion, especially those who don’t appreciate fashion, or change for that matter.

RIDE OUT THE STORM If you think the night will get by much easier by texting your thumbs to the bone, you are deeply mistaken. Your family will not only feel offended but also will feel neglected. Texting while someone is trying to engage you in a conversation is just utterly rude, so instead of clutching on to your phone during a discussion you don’t want to be part of, just smile and nod gently, who knows, the conversation may turn out to be interesting after all.

BE THE BIGGER MAN Some families are not very prune to new or different trends; they don’t accept it easily and can sometimes be a bit skeptical about them, so the next time

CHOOSE YOUR BATTLE WISELY Political discussions have been around every dinner table, with every cup of tea and even mass prayers, it’s almost inevitable.

What is even more inevitable is disagreement, which may end in shouting, exchange of flying objects across the room and in rare cases, intervention of security forces. If you believe that it is absolutely necessary to share your political opinions during a heated argument, make sure that you pick your words and timing wisely, you don’t want grandma to smack the bejeppers out of you for supporting the other guys.

DON’T BE A SMART ASS Your sarcasm maybe a huge hit on twitter, but in real life with family, is just another reason for them to bagger your attitude.

Keep it simple and use kind words, even when you feel like smashing your head against the wall, challenge yourself to be as respectful as possible; even at times when you develop a serious case of the Naomi Campbell attitude.

DISTRACT YOURSELF WITH THE CLOSEST SURROUNDINGS If you want to dodge the ‘When will I see you happily married’ conversation, there is no need for heavy artillery just yet; instead, you can distract yourself and others by your current

51 IDENTITY MARCH 2014

surroundings. You can offer to help prepare dessert, do the dishes or even play a little soccer game with the wee ones. It’s enough to keep you engaged in a family activity and away from the prying ears of the ‘concerned’ aunties.

THINK BEFORE YOU SPEAK, GO FIGURE. Yes an obvious one. A rule that we all seem to forget right before we blabber out the wrong thing at the wrong time. Before you start gloating about your excellent GPA to your cousin who failed and has to attend summer school due to the chicken pox, make sure you have your facts checked, what may seem as a harmless conversation starter, may end up as a ‘somebody better call an ambulance’ kind of night.

So, if all fails, just try and sit there quietly with a smile and observe, you may end being amused.

Randa M. Emam

CONTRIBUTING WRITER

I HOLLYWOOD

CELEBRITIES WHO TOOK IT TOO FAR WITH THEIR CHILDREN You can’t put a value to a gift of fondness, but sometimes we let our jaws drop when money talks. Celebrity kids, just like their parents, live on a different planet than you and I. They don’t just have a birthday party with a boxed cake and pin the tail on the donkey and call it a day. They go big. Really big. It’s actually a little gross, but hey, they’re not the ones to blame. (And if someone bought you a $50,000 tree house as a 6-year-old, would you turn it down?)

BEYONCE AND JAY Z’S DAUGHTER, BLUE IVY CARTER Beyonce’s baby girl, Blue Ivy Carter received a Swarovski crystal bath tub worth USD $6000 (approx.) For her first birthday, Mama B and Papa J reportedly spent over $230,000 USD on a diamond-studded Barbie doll, cake, flower decorations, costumes, jewelry and toys.

52 IDENTITY MARCH 2014

JENNIFER LOPEZ’S TWINS, MAX & EMME MUNIZ JLo got her twins diamond encrusted rattles when they were born. She and her ex-husband, Marc Anthony, also bought two Shetland ponies for the pair, just to add to the ‘celeb baby’ treatment.

MARIAH CAREY’S TWINS, MOROCCAN AND MONROE Forget blankets and pacifiers – in Mariah Carey’s eyes, diamonds are a toddler’s best friend! In the course of celebrating the birth of her twins –Moroccan and Monroe- Mariah Carey bought diamond-studded diaper pins for her babies. What a celebrity LIFE!

SANDRA BULLOCK’S SON, LOUIS There’s something extraordinary about celebrity kids and their first birthdays. Sandra Bullock gifted an Andy Warhol painting worth almost USD $15,000 to her son Louis on his first birthday

BRAD AND ANGELINA’S BRAT PACK Brad and Angie have a brat pack of six kids - Maddox, Pax, Zahara, Shiloh, Knox and Vivienne. For Pax’s seventh birthday, the bash was commenced by a 20 minutes Hot-air balloon ride followed by a party cruise on a riverboat in Paris. The spendings mounted up to more than $7,000.

DAVID & VICTORIA BECKHAM’S BROOD David Beckham and wifey Victoria bought their boys Brooklyn, Romeo & Cruz an extravagant play house, and soon after they spoilt them with a Neiman Marcus tree house.

It is said to be the world’s most expensive tree house, marked at nearly $50,000 USD.

53 IDENTITY MARCH 2014

TALK OF THE TOWN

Getting you up to date on the hottest happenings & gossip around Cairo!

RIVERSIDE The newly opened boutique hotel has been raising some eyebrows! This new addition to the island of Zamalek is part of the ever growing Sawiras investments and has caused quite a stir. Located right on Montazah/Mohamed Mazhar street, the hotel boasts a modern design and a beautiful view of the Nile. It is not yet fully operational and most of the rooms are still unfinished, however, the “restobar” located right at the entrance has been attracting the nightlife crowd. Each of the rooms has a unique name and probably a different design. It’s good news for Zamalek party animals, now they have a nice well-rounded place to spend the night after a night out.

FUTURESHORTS FILM FESTIVAL The pop up festival came to town last month at nonother than art bar Vent.

The festival showcased several short movies from around the world dealing with different stories and issues. The list included a crowd’s favourite animated movie “The Blind Spot”, talking about how things always have many point of views in a humorous and yet touching way. Also a polish movie “Out of Reach” by Jakub Stozek deals with two sisters in search of their absent mother. The event attracted an artistic and eccentric crowd; a mix of downtown underground scene and club rats.

JUSTIN BIEBER Amer group decided to launch Porto Cairo with a bang and for some reason thought Justin Bieber would be the best thing. The concert is set to take place on the newly built grounds of Porto Cairo of course; generally attracting families and young teenagers. The concert will be on the 24th of April and the ticket will run you (wait for it…) a good 2000 L.E. to see the Biebs squeak in a microphone! If you’re a big belieber though, this is the highlight event of the year for you! Empty your wallets and buy your tickets through Tazkarty.net

THE BATTER HALF MOTHER’S DAY COMPETITION Calling out to all creative writers! Put your talent to good use and get a chance to gift your mother a special gift basket from The Batter Half & Co! All you have to do is write a poem dedicated to your mother or mothers in general and send it in.

For more information on the competition visit facebook.com/thebatterhalf

54 IDENTITY MARCH 2014

PLAYGROUND

THE WOLF OF WALLSTREET IMDB Rating: 8.5 Based on the true story of Jordan Belfort, from his rise to a wealthy stockbroker living the high life to his fall involving crime, corruption and the federal government; The Wolf of Wallstreet is a rollercoaster ride during the 80s and 90s full of sports cars, drugs and prostitutes. Martin Scorsese & Leonardo Dicaprio’s latest collaboration has been whipping up a storm of opinions ranging from outstanding to dull and cliché.

Maybe because people expected more out of the powerful duo but according to Peter Bradshaw, a reviewer for The Guardian, “It’s a raucous, crazily energised, if occasionally slightly shallow epic on a familiar subject, conducted in the classic voiceover-nostalgia style with sugar-rush jukebox slams on the soundtrack.” Bradshaw expected more of this collaboration and many others would agree on that. On the other hand, many more say that this movie is the crown on all of Dicaprio’s acting career; expecting the Oscar nominee to finally snatch the best actor award this year! The interesting aspect of the movie is the humorous touch that is added to the dramatic moral inspection of the main character. Whether good or bad, this movie is definitely not one to be missed!

THE MARK OF ATHENA (THE HEROES OF OLYMPUS #3) Narrated by four different demigods, The Mark of Athena is an unforgettable journey across land and sea to Rome, where important discoveries, surprising sacrifices, and unspeakable horrors await. Climb aboard the Argo II, if you dare....

While the previous books written by NewYork Times BestSelling Author, Rick Riordan in the were funny, action packed and adventurous this one is infinitely better. The characters and relationship developments are surprisingly interesting and evolve in various ways. You might change your mind about a character you used to dislike. The plot is not the usual barely achieving the prophecy in time; this time there are three different prophecies to be completed which takes you on ride of confusion and delight!

For all you adventure and fantasy loving readers, this book is one worth the time! It will take you on a wild escape into the world of gods, demi-gods and monsters where love flourishes and quests are conquered!

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PAMPER YOUR MOTHER

Let your mom feel special at…

FAIRMONT NILE CITY

JW MARRIOTT CAIRO

Pamper your mother on her special day with Fairmont Nile City’s Mother’s Day dining and spa packages. Indulge in a four-course dinner menu at Fairmont Nile City’s signature Asian fusion restaurant, Saigon Restaurant & Lounge while listening to your all-time favorite songs by our very own Ellie of London or enjoy a scrumptious dinner menu at Napa Grill Restaurant on the tunes and vocals of Cairo’s finest live guitar entertainment only for L.E. 400*. That’s not just it, Fairmont Nile City is inviting your mother on her special day when you make a reservation of 4 guests or more. Tel: 24619494

Don’t miss our mouth watering brunch and dinner buffets at mirage café, featuring a magnificent performance of our live band. Treat your mom to an ultimate experience of relaxation at mandara spa and indulge her in hammam royal ritual followed by a 50 minute a romantic relaxation massage.

For more information or to make reservation visit jwmarriottcairo.com or call (202) 24115588

CONRAD CAIRO This Mother’s Day, celebrate Mom’s special gift with an unforgettable experience at Conrad Cairo and enjoy 20% discount for dinner.

Treat your mom to a delicious meal at Solana restaurant overlooking the Nile with a special menu for Mother’s Day. Let her experience a luxury Dinner at OAK Grill restaurant with a unique menu created by our head chef. You want to make her feel special, take her to Kamala restaurant and choose between a variety of Asian dishes.

Conrad Cairo will run a raffle among the diners and the winners will get free dinner at Oak Grill, free Saturday brunch at Kamala, free Make up session by a well-known artist.

For reservation please call +20. 2.25808000 HILTON ZAMALEK It’s the time for mums to celebrate and feel special, mums eat free when dining with other 3 persons, our executive Chef has created a special set menu for this occasion at “The Time Lounge” overlooking the best scene of the Nile.

You can continue your celebration by arranging for an overnight stay in one of our deluxe room or luxurious suites at a very special rate.

Tel: 27370055 HILTON PYRAMIDS GOLD RESORT Celebrate your MOM like no other at Hilton Pyramids Golf Resort. Enjoy free accommodation for your Mother in a double or triple room with breakfast and complimentary dinner.

Don’t forget to ask about your special gift.

For room reservations please call 2-3855-3333 or 19009

FOUR SEASONS HOTEL NILE PLAZA This year, Four Seasons Hotel Cairo at Nile Plaza has developed a variety of ways to celebrate and honour mothers. Celebrating mother’s day has long been associated with finding the right gift on Mother’s Day, but the right gift often has been elusive.

Treat your mum to the perfect gift with the specially created features for the special mother in your life. Treat her away from the hustle and bustle of the city to a world of pampering, relaxation, and peace, if only for a few hours.

Four Seasons Hotel Cairo at Nile Plaza, making a difference and creating lifetime memories. Tel: 27917000 56 IDENTITY MARCH 2014

INTERCONTINENTAL GROUP HOTELS & RESORTS PORT GHALIB

SHERATON MIRAMAR Express your deep love, and let your mother enjoy a memorable dinner and special night at special venue. Celebrate this Mother’s Day in the best possible way at Sheraton Miramar. Make your mom feel special “the Queen of the feast “. ‘it is Certainly the time for breakfast in bed and family gatherings.

Sheraton Miramar will share your care and celebrate this event with you with lots of options you can choose from, between dining at our buffet or specialty oriental & Italian restaurants or a relaxing time at dazzling views of the Red Sea, a variety of massage, sauna & steam room are also available for your mom to be pampered.

Happy Mother’s Day to all loving people and their mothers! Tel: 22906731/2

Spend some quality time with her and book a magical getaway on Mother’s Day weekend for a memorable stay in the haven of tranquility and relaxation at Port Ghalib. We set the stage for fascinating days through exceptional packages for all wonderful moms to indulge in a sense of pure leisure and relaxation. We created exciting events and activities to make your mum’s stay memorable from the very first minute she enters her room welcomed by our special amenities including Mother’s Day cake, flowers bouquet and chocolates…

For more information, visit www.ihg.com

RAMSES HILTON To all mums with love… mums eat for free when dining with their family! Celebrate the best possible way at the Maharaja Restaurant Family Brunch. For only LE 149 per person including soft drink, mineral water, service charge and taxes on Friday March 21, 2014 For reservation please call: +2 394 6902 Mother’s day special room package Why not spoil your mum and let her enjoy an overnight stay on her special day!

Only LE 521 for double room per night including service charge and taxes.

Mums will also enjoy: Nile view room Early check in & late check out 21% off on laundry, Internet & car park fees Available from 20 to 22 March For reservation please call: 2394 7070 RENAISSANCE MIRAGE CITY HOTEL DUSIT THANI LAKEVIEW Dusit Thani LakeView Cairo is offering you the gratification of paying back your beloved mum an extraordinary Mother’s Day packages and complementary treats in which you will capture extra moments of quality time for the whole family. So seize the opportunity and create an unforgettable Day for your mom by choosing her preferred package from the selective Dusit special promotions to sweet touches for a Mom treat!

Dusit Thani LakeView creates unique experiences for precious mom and the whole family, to indulge in the happiness of that precious day starting from complimentary dining at Branzino restaurant, overnight packages to pampering massage treatments. Tel: 26140000

Create an unforgettable Mother’s Day of love this year at Renaissance Cairo Mirage City Hotel and spend a joyous day with your dear mom.

If you’re looking for an enticing Friday brunch celebration or a matchless Mother’s Day dinner buffet. Head to Citron, pay for three, your mom is for free! An extraordinary relaxation ritual also awaits your mom at Mandara Spa, starting with a rejuvenating Royal Hammam, followed by 50 minutes of aroma massage. For more information call +202 24 06 33 33

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OUT & ABOUT

THE NEW BMW 4 SERIES GRAN COUPE BMW proudly presents the new BMW 4 Series Gran Coupé (combined fuel consumption: 8.1–4.5 l/100 km; combined CO2 emission: 189–119 g/km), the first four-door coupé in the premium midsize class that represents a consistent extension of the model range. Following the launch of the BMW 4 Series Coupé and Convertible, the Gran Coupé is the third model to join the new BMW 4 Series, which is longer, wider and more dynamic than any of the previous midsize series due to the balanced proportions of the vehicles. The new BMW 4 Series Gran Coupé combines the sleek look of a two-door coupé with the functionality provided by four-doors and expansive spaciousness, including a wideaccess luggage compartment.

CHEF’S MARKET OFFERS CULINARY ADVENTURE FOR FOOD ENTHUSIASTS Chef Patron Wesam Masoud brings a new level of passion and gastronomy to Cairo with the opening of Chef’s Market in February at Citystars mall. The menu draws upon the rich culinary history of the Mediterranean, as well as a balanced combination between traditional and modernist culinary techniques to give guests a dining experience beyond the ordinary fare of Cairo’s culinary landscape. Chef’s Market also prides itself on its sourcing - relying almost entirely on locally produced ingredients of the highest quality.

CORAL BEACH ROTANA RESORT HURGHADA HOSTED THE 2ND, HURGHADA INTERNATIONAL FINE ARTS FESTIVAL Coral Beach Rotana Resort Hurghada, celebrated a very special event of the closing ceremony of Hurghada 2nd, International Fine Arts Festival, this festival was a sincere initiative for Love & hope, aiming and supporting the Tourism and National Economy as well as enriching the Cultural & Art movement in Egypt. The festival was very successful blended with the feeling of loving Egypt and trying to make the best for it.

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ALEXANDRIA CITY CENTRE CELEBRATES 11 YEARS IN ALEXANDRIA WITH MALL TENANTS In an outstanding event, Alexandria City Centre celebrated its 11 year anniversary. The event gathered the mall’s staff together with the tenants in a fun, entertaining atmosphere to mark their longstanding partnership of bringing the guests of Alexandria City Centre the best shopping experience and offering them a wide variety of international and local brands under one roof.

SPARKLING DAY… UNDER THE SPARKLING STARS Radisson Blu Hotel, Alexandria brings you the touch of marvelous love celebration in the most luxurious manner. Delivering superlative services, wide array of menus and vivid views.

The Hotel features two impressive venues for your memorable day.

Al Fanar Garden overlooking the natural lake “King Mariout” that can accommodate up to 800 guests and the swimming pool venue for up to 1700 guests.

PULL & BEAR Looking for casual, comfy, unconditional clothing? Check out Pull&Bear now open in the Cairo Festival City mall.

The brand brings the latest international trends to the street in the form of comfortable, free and easy garments. Pull&Bear collections are intended for men and women who want clothes that reflect their youthful attitude and are inspired by the most fashionable international trends.

STARWOOD HOTELS & RESORTS PRESENT TWICE AS NICE: DINING SO NICE IT’S REWARDED TWICE AT SELECT RESTAURANTS IN CAIRO Starwood Hotels & Resorts announced today an exclusive offer for members of its award-winning Starwood Preferred Guest® (SPG®) loyalty programme. SPG members residing in Cairo, Luxor, Sharm El Shiekh, Alexandria, Dahab or El Gouna can now enjoy more benefits even when they are not travelling by registering for SPG Twice as Nice allowing them to receive double Starpoints when dining at any of the participating restaurants.

MERCEDES-BENZ SAFETY INNOVATIONS PUT TO THE TEST DURING A SAFETY DRIVING EVENT AT THE EGYPTIAN ROAD SAFETY TRAINING CENTER Mercedes-Benz Egypt recently hosted an exclusive three-day safety driving event to raise awareness of road safety issues in Egypt and showcase the brand’s most cutting-edge safety innovations to key stakeholders including VIP customers, diplomats, fleet customers, members of the media and Mercedes-Benz team members.

The fully interactive event is the first of its kind to be hosted at the Egyptian Road Safety Training Center in Cairo.

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OUT & ABOUT PRESS AND MEDIA GATHERING AT KAMALA RESTAURANT AT CONRAD CAIRO Conrad Cairo held a dazzling dinner at Kamala South East Asian restaurant.The dinner was attended by ambassadors, press and media figures who enjoyed the charming Asian atmosphere and the dishes prepared by the Thai Chef Jessdaporn Madsaman.

The guests were welcomed by Mr. Jean-Pierre Mainardi the general manager who introduced to the attendees Kamala’s Thai chef who won the Gold Medal at the last HACE exhibition in Feb, 2014.

THE HEALTH CLUB REOPENING CEREMONY AT HILTON CAIRO ZAMALEK RESIDENCES Medhat Samir, General Manager, Hilton Cairo Zamalek Residences held a cocktail reception celebrating the re-opening of health club after renovation. The event was attended by a number of diplomats ,corporate companies executives, celebrates, long term in-house guests as well as number of media professionals, who loved the new look of the health club “Charge Up” and they have impressed by the state of art new machines, which have the latest technology in sports filled.

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WALNUT FURNITURE MEGA STORE OPENING Walnut, the latest furniture mega store, finally opened its doors last month in Maadi , offering the best in furniture brands from across the globe. One of the several international furniture brands that will be available at Walnut is Montigny.

NEW DIRECTOR OF MARKETING AT SOFITEL CAIRO EL GEZIRAH Sofitel Cairo El Gezirah has recently appointed Ghada Beshr as the new Director of Marketing at the Cairo – based property. Beshr has more than eleven years’ experience in the hospitality industry and has progressed throughout her career by taking on a variety of new roles and thus continuously expanding her responsibilities. Sofitel Cairo El Gezirah welcomes Ghada Beshr to the team, and wishes her all the best in her new role.

JUHAYNA’S ANNUAL MEETING Juhayna Group held its annual meeting for 2014 in Semiramis Hotel in attendance of Eng. Safwan Thabet, chairman of Juhyana Food Industries, many other board members and workers. The meeting reviewed all the accomplished achievements in 2013.

THE MOTHERHOOD SHORT STORY COMPETITION The Motherhood Short Story Competition was launched on the 2014 New Year, and it is on for 9 months until September. The idea behind the competition is to explore the concept of Motherhood through literature, through different cultures, beliefs and philosophies. The competition has been founded by Egyptian writer Mahmoud Mansi, the founder of The Forgotten Writers Project, and in cooperation with the Being Feminist group from India. The winners will receive their Award Certificates along with the Publication of their work in one Book in the Award Ceremony that will be held in India.

UNILEVER LAUNCHED TRESEMMÉ RANGE TO GRANT WOMEN SALON TRANSFORMATION POWER EVERYDAY AT HOME In a huge celebration, Unilever Mashreq launched TRESemmé range of products in the Egyptian markets.

TRESemmé range of products is designated to grant women affordable salon transformation experience at home. The celebration was attended by Unilever Mashreq top management, society figures, and celebrities such as: Bushra, Mai Selim and Reem El Baroudy and the renowned Egyptian hair stylist salon “Ahmed & Abdou”.

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OUT & ABOUT

DUSIT THANI LAKEVIEW CAIRO NAMES NEW DIRECTOR SALES AND MARKETING Dusit Thani LakeView Cairo names Sally Khattab as Director of Sales & Marketing, tasked with leading the hotel’s leisure, corporate and banquet sales efforts as well as overseeing all partner and product marketing activities.

Sally brings more than 25 years experience in hospitality, working to this new role starting her career with giants such as Marriott Hotels & Resorts, Le Méridien, Hyatt Hotels & Resorts in Egypt. Dusit LakeView Cairo is a 449 room hotel in the heart of the developing district of New Cairo. It offers the largest rooms and suites in the city and is home to the LakeView ballroom which, at 1536 square metres, is often the first choice for weddings and gala dinners. The hotel is also a popular dining favorite with a number of restaurants including Ruen Thai, the hotel’s Thai restaurant, IZUMI Sushi bar, the open air oriental Tajine restaurant and the Blue Rose, Lounge & Bar, Dusit Gourmet bakery style shop.

Congratulations Sally Khattab

BRIGHT CRYSTAL ABSOLU The absolute of everything, intense,Vibrant, sensual and glamorous. The packaging has the absolute elegance and luxury of the most vivid crystal. Most of all, bright crystal absolu is absolutely versace FORTUNE STORE OPENING Mr. Aboud Soliman and his wife Magda Roshdy cel ebrated with Cairo’s elite the newly opened Fortune store on Lebanon street, Mohandeseen.

COPA COCA COLA SELECTED DUSIT THANI LAKEVIEW AS THEIR TOP HOST The hotel has been chosen to be the official venue for holding the Copa Coca Cola press conference with the cooperation of the Ministry of Youth. Coca Cola Company announced in the press conference that Manuel José would help choose the Egyptian Copa Coca-Cola youth team, which will travel to Brazil to participate in the Copa Coca-Cola International Cup next June.

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TERRANOVA NOW OPEN AT CAIRO FESTIVAL CITY Terranova Italia born in 1988 with women, Men & Kids lines! Terranova rapidly expanded all through Europe and the world and today it totals 571 points of sale distributed in 34 countries. A collection unbeatable in price & variety, Terranova epitomizes the ‘Italian Spirit’ capable of making the difference. Their marketing strategy is based on a good price/quality ratio and a constant research on the latest fashion trends in the main world capitals which results in continuous fashion flashes making the products offered in their stores to be always appealing and modern.

RIXOS HOTELS INTRODUCES NEW QUALITY CONCEPTS TO EGYPT The concept is based on installing cameras in the hotel kitchen, to allow guests to monitor the steps taken to prepare their food through the screens installed in the hotel’s main restaurant. Additionally, Rixos introduced a unique vegetable washing machine that is exclusively operating in Rixos Sharm El-Sheikh, to guarantee cleanliness.

HUAWEI AND ARSENAL ANNOUNCE GLOBAL PARTNERSHIP PREMIER LEAGUE CLUB CHOOSES HUAWEI AS OFFICIAL SMARTPHONE PARTNER Huawei, the leading global information and communications technology (ICT) solutions provider, and Arsenal Football Club today announced a new partnership, which will see the telecommunications specialist become the Official Smartphone Partner of the north London club on a global basis.

MESSI REVEALS HIS ‘INNER STEEL’ TO LAUNCH GILLETTE SPECIAL EDITION COUNTRY RAZORS Gillette, the world’s leading male grooming brand, today announced Lionel “Leo” Messi as the new global face of its upcoming international football campaign. Gillette has also become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s ‘Inner Steel’ campaign showcasing the unrivaled passion and mental toughness required of players and fans to drive their teams to victory and show the colours of their country.

ORPHAN’S DAY: THE JOY OF GIVING At Max, Centrepoint, they believe that a business entity needs to contribute to the wellbeing of the community and society in which it operates. They have chosen to pay back to society by donating more than 13,000 items of clothing to people in need on Orphans day on the 1st of March. Visit any of our stores “Max,Centrepoint and Babyshop” to donate clothing you no longer use and we will take the responsibility of delivering it to people in need.

SAMSUNG FACTORY IN BANI SWEIF EXPORTS ‘MADE IN EGYPT’ MONITORS TO EUROPE Samsung Factory in Bani Sweif recently announced that it started exporting locally manufactured computer monitors to a number of European countries. Samsung’s Factory in Bani Sweif is the first of its kind in the Middle East & Africa (MEA). Achieving remarkable results; the factory currently exports around 20% of the total monitor production.

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FASHION HOROSCOPE

PISCES Happy Birthday Pisces! Toast to an amazing year ahead and celebrate this month wearing this gorgeous GUCCI glittered clutch!

ARIES This is the month to map exciting, professional goals, Aries. Keep your pragmatic edge wearing a sophisticated M2MALLETIER leather clutch.

TAURUS You are hesitant to act since you aren’t feeling confident on the inside. Have faith in yourself and stay confident wearing this oh-so-beautiful DOLCE & GABBANA embellished clutch.

GEMINI Say goodbye to the party season and hello to focusing more on quality time with your friends and family with this cool PROENZA Schouler shoulder bag.

Cancer You haven’t been out there for a while, Cancer. This beautiful red MIU MIU leather clutch will encourage you to get yourself back out there and start meeting new people.

LEO This month is a very productive one for you, Leo. Take on your to-do list in a casual MICHAEL KORS large leather trapeze tote.

VIRGO As always, you’re not ready to slow down, Virgo. Hit the town with a sexy MIU MIU leopard-print calf hair shoulder bag.

LIBRA You’re in the mood of spending some quiet time with your besties and having some sleepovers. You will surely need this STELLA MCCARTNEY backpack.

SCORPIO Your career will keep you plenty busy this month, Scorpio. Try to enjoy it with this SOPHIE HULME leather tote and it will definitely complement your business attire.

SAGITTARIUS There might be some jealousy or competition for you this month. This beautiful ALEXANDER WANG Silver shoulder bag will help you win!

CAPRICORN The focus is on money this month. Now you’re ready to get serious about your financial reality. Save some money with this gorgeous TOPSHOP straw duffle bag.

AQUARIUS You’re finally coming out of a boring, relaxed phase. Try something new and daring this month like this VERSACE Medusa crystal shoulder bag!

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