2017 conference program by IFAMA

WORLD

CONFERENCE

Become the solution: Food Security 2050. June 18-21, 2017 | Miami, Florida

Industry Relevant | Globally Focused | Interactively Networked

W elcome! Welcome to Miami! Prepare yourselves for a few days of great presentations and discussions about disrupting agrifood landscapes.

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Mass urbanization is taking place with new food-delivery systems following short value chains and allowing both fresh-for-all and ondemand foods.

IFAMA’s vision of food security by 2050 constitutes a formidable challenge: Feeding 9 billion people and ensuring that good, safe and healthy food moves sustainably and efficiently through the value chain to reach consumers – rich and poor – all over the planet.

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Interactive and virtual educational institutions are increasing, linking industry, academia and research/advisory systems like never before in order to develop talent and future leaders to operate in volatile and disruptive business environments.

People feed the world. This is the mission and passion that unifies us in the International Food and Agribusiness Management Association and here in Miami. We need your support in accomplishing our mission. So thank you for investing your time and interest to participate in the 2017 IFAMA World Conference, jointly organized by IFAMA and Purdue University’s Center for Food and Agricultural Business.

All the above will have dramatic impact throughout the agribusiness and food system, with an array of business, social, environmental, economic, legal and ethical implications and challenges.

We meet here in Miami during a time when the agribusiness and food management landscape is rapidly changing. Transformation of the agri-food system as we know it today will be dramatic, often disruptive. The prospects of a global agricultural revolution is not a remote idea anymore. It has rather become a question of “What, where and what next?” and “How can we exploit it best?” Mary Shelman, a former IFAMA president refers to “disruptive innovations” because these changes will create new markets, value networks and players, disrupting existing markets and establishments, and changing current ways of doing things. Consider the following:

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Top researchers and academics to participate in the Scientific Symposium, driven by Dr. Vicky Salin from Texas A & M, with more than 150 peer-reviewed papers and discussion sessions.

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Twenty student agribusiness teams from universities all over the globe, partly sponsored by IFAMA members, to participate in the Student Case Study Competition.

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Eight Executive Round Tables, organized by Dr. Allan Gray of Purdue University’s Center for Food and Agricultural Business, with top agribusiness and food industry panellists exploring forces and changes that will drive the global agri-food system over the next decade.

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Various informal networking sessions where participants interact with executives, academics and distinguished IFAMA fellows to discuss, question, debate, socialize and engage in the comfortable ambience of the Miami Marriott Biscayne Bay Resort.

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Use of productivity-increasing technological innovations is increasing, notably through the “digital revolution:” flying drones, cattle facial recognition, robots and the “internet of things.” All of this will dramatically affect all in the global and local agri-food value chains. Climate-smart production systems are increasing to meet the demands of climate and environmental changes and natural resource scarcities, particularly in water. All of this is changing the spatial patterns of production.

The IFAMA forum and network clearly provides a perfect environment to consider, analyze and learn more about these emerging disruptive agri-food business landscapes. The Miami conference provides a platform for:

I encourage you to take full advantage of this unique opportunity and to engage across sectors, cultures and nations. This is, and has been for 28 years, one of the special values that IFAMA brings to each of us. In the words of Chad Simons, previous IFAMA president, “Let’s be bold with our perspectives, ask challenging questions and seek new ways to collaborate. This is how we innovate and how our industry advances.”

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The power of big data analytics is providing a new competitive advantage to drive strategies of agri-food companies, industries and governments, and supporting policies.

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There are impending impacts of changing trade policies, such as “country first” approaches versus expanding open markets versus regional markets. Such changes will bring about volatility and disruptions, with many implications for competitive performances in the agri-food system.

Thanks to the conference committee – Allan Gray and April Sauer of Purdue’s Center for Food and Agricultural Business and Francesco Braga, IFAMA CEO – for a job well done, and to all of our sponsors.

There continue to be new ownership structures of production factors and resources within the agri-food system, ranging from private ownership and shareholding to broad-based community participation and shared-value governance systems.

Johan van Rooyen

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IFAMA 2017

Do not forget to enjoy yourselves. And remember: People feed the world!

President, IFAMA

IFAMA 2017

T hank you, S ponsors!

2018 IFAMA Forum and Symposium, Buenos Aires

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IFAMA 2017

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wn! Flag down “The FreeBee” and an just a ride -- It’s an EXPERIENCE!

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IFAMA 2017

USEFUL TIPS

Attractions

AREA & POPULATIO

Greater Miami and the (5,180 square kilomet peninsula. The Intracoa and Miami Beach, loca people reside here, bri

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State & National Parks

Water Tours Visitor Information

Month

Convention Centers

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March

April May

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July

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HISTORIC OVERTOWN

South Beach & Art Deco District

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October November

WYNWOOD

GRATUITIES

Customarily, gratuities industry personnel wh restaurant has already assistance with your b are usually tipped 15 p calls for a taxi, a $1 tip the attendant who retr for maid service, $1 pe concierge’s services, ti

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DRIVING & TRAFFIC

U.S. law stipulates driv passing on the left. Rig otherwise indicated. A riding in an automobile five years of age must child car seats. Divisio of Florida recognizes v licenses and valid licen Tow-away zones are in

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Downtown & Brickell

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LIQUOR LAWS & SM

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The legal drinking age in Miami-Dade County.

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THE CONCIE

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In this high-tech age — reach a human being w devotion to personal s a welcome one. Just ab often while you are ou

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The Southern Florida C Post O Miami, Tel.: 88 Fax: 78 E-mail Websit

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Attractions 1

spanishmonastery.com 2

Big Bus Tours Miami 800/336-8233 bigbustours.com/miami

Fairchild Tropical Botanic Garden 305/667-1651 fairchildgarden.org

Art Deco Historic District 305/672-2014 mdpl.org

Ancient Spanish Monastery 305/945-1461

Claustrophobia Escape

Fruit & Spice Park 305/247-5727

fruitandspicepark.org 14

GameTime 305/667-4263

Miami Beach Botanical Garden 305/673-7256 mbgarden.org

foxinaboxmiami.com

Museums

Miami Auto Museum 305/354-7680 dezercollection.com

Fox in a Box 786/630-3330

gametimeplayers.com 4

Miami Seaquarium/ Dolphin Harbor/ Sea Trek Reef Encounter 305/361-5705

mdpl.org/welcome-center/ art-deco-museum 34

Miccosukee Indian Village and Airboat Rides

ArtCenter/ South Florida 305/674-8278 ArtSouth 305/247-9406 artsouthhomestead.org

Bass Museum of Art

History Miami Museum 305/375-1492

historymiami.org

artcentersf.org

miamiseaquarium.com 25

Art Deco Museum 305/672-2014

The Greater Miami Convention The Southern Florida Concierg

Locator maps not drawn to scale

Holocaust Memorial Miami Beach 305/538-1663 holocaustmemorial miamibeach.org Homestead Historic Town Hall Museum 305/242-4463 historictownhall. weebly.com

Museum of Contemporary Art, North Miami 305/893-6211 mocanomi.org The Patricia & Phillip Frost Art Museum 305/348-2890

Malls & Marketplaces 61

Aventura Mall 305/935-1110

Bal Harbour Shops 305/866-0311

aventuramall.com

frostscience.org *Opening in early 2017

Bayside Marketplace 305/577-3344

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shopcoralgables.com 83

Gulfstream Park 954/454-7000

thevillageatgulfstream park.com

Shops at Merrick Park 305/529-0200 The Shops at Sunset Place 305/663-0482

Historic Downtown Homestead 305/323-6564

Southland Mall 305/235-8880

Island Queen Cruises Inc. 305/379-5119 islandqueencruises.com

Ocean Force Adventures 305/372-3388

Pelican Island Skipper 305/754-9330

Thriller Miami 305/371-3278

oceanforceadventures.com

miamidade.gov/parks

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Cauley Square Historic Village

Florida Keys Outlet Center 305/248-4736

Miracle Mile & Downtown Coral Gables Shopping District 305/569-0311

shopsatmerrickpark.com

baysidemarketplace.com 64

premiumoutlets.com 73

Patricia and Phillip Frost Museum of Science (Frost Science) 305/434-9600

The Falls 305/255-4570 shopthefalls.com

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thrillermiami.com

IFAMA 2017

H otel M ap

Second Level

Third Level

P oster P resentat i ons A nd E xh i b i ts

IFAMA 2017

Poster Presentations and Exhibits are open Sunday-Wednesday 08.00 - 17.00

Input Factors of Agricultural Production in China: Is Investment in Labor-Saving Technology Important? | G. Melo Guerrero Scenarios of Consumption and Excess of Production in Brazil: An Application to the Animal Proteins Sector | B. De Carvalho Economic-Financial Feasibility of Citrus Industry in Brazil | Torres Da Silva Assessing Impact of the Intervention of Financial Institutions on Agriculture in Rural Areas: A Case of Cassava Farming in Oyo State | Olayinka Understanding Technology Barriers to Facilitate Dissemination of Agriculture Courses Via E-Learning in Africa | Chopra Technology Adoption in India’s Food Security Program: A Quality Management Approach to Technology Satisfaction of Intermediaries | Chopra Perceptions and Effectiveness of Farm Supervisory and Management Training | S. Mann Understanding Supervisory and Management Training Needs in the Agriculture Industry | S. Mann

S tudent C ase C ompet i t i on In its twelfth year, the International Student Case Competition has become a capstone event for IFAMA, offering students a rare venue to demonstrate their analytical and problem-solving skills before a panel of senior management judges. The competition also provides universities a global stage to showcase the next generation of business leaders in the ag sector. The competition begins with a preliminary round on Sunday, June 18. The teams are given a “real world” challenge in the form of a case study. Teams have four hours to analyze the problem, formulate a solution and develop a presentation. Each team delivers their oral presentation to a panel of three judges. Six of the twenty-four teams (2 Undergraduate, 2 Intermediate and 2 Advanced Graduate) will be selected to advance into a final rounds that will take place on Monday, June 19, 13:00 – 16:00. Please join us for the final phase of the competition as the advancing teams present their solutions to a new panel of judges. The winners will be honored at the Presidential Awards Reception and Dinner on Wednesday, June 21, 18:30 – 20:30. Teams The 2017 Case Competition will welcome more than twenty-four teams from all over the world, from China to Central America, from Europe to South America, From Australia and New Zealand and Africa to the US and Canada. IFAMA is on track to have a record number of teams competing in Miami, confirming that the Case Competition is the premier global professional showcase for top Food and Agribusiness students from around the world! A final list of teams will be released at the Students reception on Saturday June 17, posted online, and included in the registration packet for all attendees.

IFAMA 2017

EVERY GENERATION NEEDS ITS LEADERS. As a farmer-owned cooperative, we help lead the agricultural industry by promoting the most innovative, responsible farming practices available today. And we want to make sure that the next generation of leaders is well trained for tomorrow. That’s why we proudly support youth leadership programs like FFA. It’s also why we’ve invested in scholarships and countless land-grant university initiatives across the country. At CHS, we know every generation needs its leaders. And every potential leader needs a little help becoming one. Visit chsinc.com/stewardship to learn more about our ongoing commitment to leadership.

A dd i t i onal A ct i v i t i es

IFAMA 2017

University of Florida/ IFAS Agricultural Tour Thursday, June 22 | 9:00 am â&#x20AC;&#x201C; 4:45 p.m.

The tour will depart from the Marriott Biscayne Bay at 9:00 a.m. on Thursday, June 22. The bus will return to the hotel by 4:45 p.m. Registration is $85 per person. Participants in the University of Florida / IFAS Agricultural Tour will be treated to a tour by bus to the University of Florida / IFAS Miami-Dade County Extension office to meet with the County Extension Director, Teresa Olczyk. Next stop is the RF Orchid Nursery and the UF/IFAS Tropical Research and Education Center. There will be an opportunity to purchase an orchid at this location. Lunch will be served at Redlander Restaurant and Schnebly Redlandâ&#x20AC;&#x2122;s Winery and Miami Brewing Co. Participants will have a chance to do a tasting and tour at the winery and brewery. Lunch, tour, tasting and a souvenir glass are all included in the registration price. Following the tours, we will then travel through an agricultural area close to the Everglades National Park to arrive at the famous Robert is Here fruit stand and farm. Try their tropical smoothies and milkshakes!

IFAMA 2017

Ag enda | S aturday & S unday

Saturday | June 17 15.00 - 18.00

Registration Desk Open

18.30 - 20.00

Student Reception

Grand Ballroom Foyer Bay Front Terrace

Sunday | June 18 07.00 - 18.00

Registration Desk Open

08.30 - 10.00

Symposium Parallel Session I (see detail page)

09.00 - 12.00

Case Study Prelims Team Preparations

10.00 - 10.30

Break

10.30 - 12.00

Symposium Parallel Session II (see detail page)

12.00 - 13.00

Lunch

13.00 - 18:30

Case Study Prelims Competitions: Undergraduate, Intermediate Graduate, Advanced Graduate

13.00 - 14.30

Symposium Parallel Session III (see detail page)

14.30 - 15.00

Break

15.00 - 16.30

Symposium Parallel Session IV (see detail page)

16.30 - 17.00

Break

17.00 - 18.30

Symposium Parallel Session V (see detail page)

18.30 - 21.30

IFAMA Board Meeting

Grand Ballroom Foyer

Grand Ballroom

Grand Ballroom Foyer

Bayview Boardroom

S ympos i um | S unday

IFAMA 2017

Parallel Sessions I 08.30 - 10.00 San Marco Island

Finance - Investments Determinants of Corporate Cash Holdings in Times of Crisis: Insights from Brazilian Sugarcane Industry Private Firms | A. Manoel Allocating Production Risks: Financing the Production and Distribution of Cotton to Small Producers in the Province of Chaco, Argentina | M. Alem Value Creation with Innovation in Agrifood Value Chains: A Case Study of Robotics in Vegetable Greenhouses | R. Hansen Sterne, M. Moussa, E. van Duren

08.30 - 10.00 Biscayne Island

08.30 - 10.00 Sunset Island

Socio-Economic Constraints Affecting the Cultivation of Tropical Legumes by Smallholder Farmers | S.R. Manyatsha County/Region Supply Chain Cases The Soybean Agribusiness System in Argentina: Challenges to Remain Competitive | M. Daziano Determinants of Gender Differences in Cassava Value Addition: Implication for Sustainable Food Production | M. Osuji The Salad Chain in the USA: Opportunities and Challenges | M. Fava Neves Marketing Innovation Informal Institutions and Principal â&#x20AC;&#x201C;Agent Relationships in under-Developed Regions: Evidence from a WoodShavings Packaging Firm in Misiones Province, Argentina | D. Rotili Prosperity and High-Value Addition Through Modern Agriculture: Boosting GDPs in Developing World | A. da Luz Competitive Intelligence Method Proposal for Crop Input Suppliers | L. Monaco-Neto, M. F. Neves An Evaluation of the Competitiveness of the South African Deciduous Fruit Canning Industry | H. Jantjies, J. Van Rooyen Direct-to-Consumer Markets: Local Food Consumersâ&#x20AC;&#x2122; Perceptions of Their Public and Private Benefits | G. Baker Tricholoma Matsutake, The Extremely Fresh Product to the Extremely Strict Market | Lee Hui

08.30 - 10.00 Dodge Island

Environment Development of Corn Ethanol Clusters in Mato Grosso State, Brazil: A Feasibility Analysis | M. Conejero Factors Limiting the Availability of Domestically Produced Potatoes in Mozambique | J. Lake Sugar Cane Growers Situation and Brazilian Environmental Targets for 2030 | M.F. Neves, R. Kalaki, J. Rodrigues, F. Gerardi

08.30 - 10.00 Star Island

Brazilian Agriculture Sectors: Land Use Diversification in the State of Santa Catarina | M. Watanabe, I. Olsson, FP Production & Entrepreneurship Developing a Mobile Application (App) for Monitoring Vegetable Crop Production and Location - A Conceptual Paper | S. Naidu Organization, Cost and Returns of Plantain Marketing in Ondo State, Nigeria. | C. Ajayi Analysis of Profitability and its Determinants Among Smallholder Irrigated Crop Farmers in the Eastern Cape Province of South Africa | A.Obi Adoption of Inputs Use Practices for Food Safety Control: From the Perspective of Social Capital | Q. Liang

IFAMA 2017

S ympos i um | S unday Parallel Sessions II

10.30 - 12.00 San Marco Island

Development Organization and Measurement Assessment of the Contribution of Cashew Nut Production to the Income Generation of Farmers in Kogi State, Nigeria. | F. Wole-alo, Ibrahim Damilola, Oduntan Kemi & Owolabi Kehinde Formation of Agro-Industrial Clusters and Its Impacts on the Socioeconomic Development of Matopiba (Brazil) | J. Colussi, Marcellus Marques Caldas & Gabriel Granco Smallholder Aggregation: The Case of Smallholder Olive Producers in Morocco | L. P. Haneman, Mohammed El Moatamid & Abdelkader Zakaria ICT-Enabled Farmer-to-Farmer Extension for Agricultural Export Markets in the Democratic Republic of Congo | G. Savio, S. Kibriya, E. Baker, E. Price

10.30 - 12.00 Biscayne Island

Innovation (1.1) Reading Minds: Mobile Functional Near-Infrared Spectroscopy (fNIRS) as a New Neuro-Image Method for Economic and Marketing Research - A Feasibility Study | S. Meyerding Determinants of Adoption of Precision Agriculture by Grain Producers in Brazil | R. Farinha Innovation Across Agri-Food Supply Chains: What Do We Know? | L. Carraresi & Stefanie Bröring

10.30 - 12.00 Sunset Island

Technical, Economics, and Information Efficiency of Unmanned Aerial Vehicles System (UAVS): Advantages and Limitations for Precision Agriculture (PA) Under United Arab Emirates Conditions | E. Fathelrahman Management Further Insights from the Purdue University 2015 Performance Management in Agribusiness Survey | W. Davis Why Firms Fail to Generate Innovation Through Supply Chain Collaboration: Insights From Behavioural Perspective | A. Yaseen Judicial System and Institutional Arrangements: A Review of the Literature Applied to Brazilian Agribusiness Firms | A. Mascarin, M. Neves Producer’s Different Faces: Explaining Governance Mechanisms in Beef Agri-Systems | F. Lemos, D. Zylbersztajn, BPC Challenges for Increasing Cotton Use in Brazil’s Textile Network | L. Castro, M. Torres, M. F. Neves Platform of Food Allergens in Argentina – An Organizational Model | M. Lopez, M. Torres, M. F. Neves

S ympos i um | S unday

IFAMA 2017

Parallel Sessions II (cont.) 10.30 - 12.00 Dodge Island

Chain Management (2.2) Chain Strategic Planning and Management Method: An Up-Date | M. F. Neves, J. Rodrigues, R. Kalaki Impacts of New Phytosanitary Product Approval Speed on Producer Profitability and Sustainability | R. F. Scare, T. Gerbasi, M. Neves Household Level Determinants of Irrigated Green Maize Production: A Case of Makhathini Flats Irrigation Scheme, South Africa | M. Mudhara

10.30 - 12.00 Star Island

Gender Differentials in Profit Among Oil Palm Processors in Abia State, Nigeria | O. Oteh Policy – Food Security (2.4) China’s Food Policy under Dual-pressure of Food Shortage and Farmer Income: History and Futures | X. Gao Reimagining Rural Development Interventions: Using South African Experience to Better Understand What Works and What Doesn’t | L. Scarr South Africa’s Statutory Levies in Context of Same Levies Elsewhere – Are We Funding the Correct Areas? | N. Mazibuko Peri-Urban Dairy Farmers’ Risk and Risk Management Perceptions: Empirical Evidences from Karachi, Pakistan. | M. Shahzad

Release Date: 4-13-17 Revision Date: 4-13-17 Revision phase: 3AS McGuffin Job #: BHB4505F Document type: 1/4p 4C Ad

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Proud to have supported Food and Agribusiness Industries for over 75 years. Learn how our team can help grow your business.

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IFAMA 2017

S ympos i um | S unday Parallel Sessions III

13.00 - 14.30 San Marco Island

Marketing Innovation Consumer Sensory Neuroscience and Food Choice: Australian Beef â&#x20AC;&#x201C; A Case | A.Yaseen Determinants of Product Innovation in Food and Agribusiness Small and Medium Enterprises (SMEs) in India: Evidence from Enterprise Survey Data | J. Ali How Marketers Can Better Target Passionate Foodies: A Comparison Study Between Foodies and Blog Foodies` Behaviour and Nutritional Knowledge | A.Gunarathne Consumer Preferences for Domestic Apples in Malang, Indonesia | A. Ariyawardana & Lizia Zamzani

13.00 - 14.30 Biscayne Island

Market Orientation and Governance in Fresh Food Export Chains | J. Trienekens Production Benchmarking for the Refrigerated Warehouse Industry | V. Salin Off-Farm Work and Technical Efficiency in Food Production: Challenges and Opportunities for Food Security in China | Y. Zhang Raw Material Variability in Food Manufacturing and Supply Chains | B. Bourquard, A. Gray, P. Preckel, FP

13.00 - 14.30 Sunset Island

A Framework to Improve the Production of Smallholder Agrifood and Food Farmers in Developing Countries | T. van den Bosch Reputation Management Competing in the Changing Global Environment: The Case of South African Agribusiness | J. Boonzaaier, J. Van Rooyen The Brazilian Meat Scandal: Corporate Communication in the Perspective of the Stakeholder Salience Theory | L. Almeida, FP Driving Forces for a Successful Collective Organization: The Case of the Small Producers of Organic Banana for Export in Peru | E. Dulce Ecuadorian Consumersâ&#x20AC;&#x2122; Demand for High Quality Attributes in Beef Products | M. Castillo, C. Carpio, FP Public Projects and Regional Economy Development in Argentina: When the Public Sector Ends the Project | H. Palau

S ympos i um | S unday

IFAMA 2017

Parallel Sessions III (cont.) 13.00 - 14.30 Dodge Island

Organization and Strategy Strategies Implemented by South African Agribusinesses to Optimize Profitability and Growth | Radley, A.J., Cloete, P.C., Kleynhans, E., FP The Agricultural Corporations: Typology and Evidences from Brazil | A.C. Nogueira, D. Zylbersztajn, FP Are Smallholder Agricultural Cooperatives Legitimate? Formation of Agricultural Cooperatives in Limpopo Province, South Africa | A. Maiwashe Tagwi

13.00 - 14.30 Star Island

Formation of Agribusiness and its Impacts on the Socio-Economic Development of Matopiba (Brazil) | J. Colussi Food Banks and Food Security Comparing German and Italian Food Banks: Actorsâ&#x20AC;&#x2122; Knowledge on Food Insecurity and Their Interaction with Food Bank Users | M. Rombach Consumption of Fruit and Vegetable, Soda, Juice and Tea, and Fast Food among SNAP Participants in Southeastern Pennsylvania | D. Chen Direct-from-Farm Fresh Produce Recovery Potential in Northern California for Food Bank Distribution: Results of Summer 2016 Field Surveys | G. Baker Refugees as Potential Employees in the German Agricultural Sector | V. Otter, X. Theuvsen

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Bayer4Crops #FoodChainPartnership

IFAMA 2017

S ympos i um | S unday Parallel Sessions IV

15.00 - 16.30 Biscayne Island

Finance- Entrepreneurship Going Global: Determinants of Chinese Outward Foreign Direct Investment in the Agri-Food Industry | H. Guo What Drives Extension of Trade Credit in the U.S. Public Agro-Food Industry? | S. Dary Business Opportunity for Early Generation Sweet Potato Seed in Eastern and Southern African Countries | S. Rajendran Factors Influencing the Choice of a Service Provider Between Public and Private Sector in the Delivery of Animal Health Services in Botswana | S. Bahta

15.00 - 16.30 Sunset Island

Economic-Financial Feasibility Of Citrus Industry In Brazil | H.Silva, H. & P. Marques, FP Input Supply Chains Assessing the Farmers Sourcing and Procurement Processes | M. Keshavarz Decent Work and Global Value Chain System: A Case of Pakistan Mango Industry | M. Medhi Effect of Cropping Pattern on the Profitability of Liquid Fertilizer Usage in Dry-Season Vegetable Production in the Southern Guinea Savanah of Nigeria | I.Olaghere

15.00 - 16.30 Dodge Island

The Cost-Effectiveness of Recycling Latrine-Dehydrated and Pasteurization (LaDePa) Agricultural Pellets and Struvite as Fertilizers: an Experimental Evidence for Maize, Wheat and Sugarcane in KwaZulu-Natal, South Africa | B. Chapeyan International Trade Are Trade Standards Affecting the Competitiveness of Small- and Medium-Sized Agri-Food Exporters? The Case of Egypt | Abu Hatab Economic Integration and Sanitary and Phytosanitary Measures in Agricultural Trade. Analysis of EU and US Poultry Meat Trade | Carlson Global Economic Equilibrium with Endogenous Exchange Rates: Implications for Commodity Prices | Palazzi Food Safety Compliance â&#x20AC;&#x201C; Burden or Competitive Advantage? The Impact of Food Regulation on Emerging New Zealand Dairy Businesses | S. Trafford The Impact of Dismantling NAFTA on US-Mexico Tomato Trade | T. Biswas

S ympos i um | S unday

IFAMA 2017

Parallel Sessions IV (cont.) 15.00 - 16.30 Star Island

Teaching, Learning & Organizations Reviewing the Business Model of a Rural Educational Organization in Front of Professional Education Trends in Agribusiness: the Case of SENAR-MT, Brazil | M. Conejero Job Preferences of Agricultural Students in Germany: A Choice-Based Conjoint Analysis for Both Genders | S. Meyerding The Role of Institutionalized Internal Communication for Agroindustries: Two Case Studies in the State of Sao Paulo, Brazil | C. Bernardo Millennial College Students: What Moves Them to Action? Multi-Institutional Survey of Agribusiness Students | I. Protopop

15.00 - 16.30 San Marco Island

Supply Chains and Relationship Management How Coffee Certifications can Influence Farmers Crop Protection Purchasing Decisions | J. Bara, R. Scare, L. Castro, R. Farinha Factors Influencing the Selling Decision of Organic and Fair Trade Coffee Producers in a Mexican Supply Chain | C. Trejo Pech, FP The Impact of Relationship Quality on Supplier Performance in New Zealand Agri-Food Supply Chains | N. Lees The Role of Heterogeneity and Relationship Networks in the Innovation Process in Rural Communities: an Application of a Computational Prototype | A.Simaues

15.00 - 16.30 Hibiscus Island

Farmer Entrepreneurship as a Solution to Rural Poverty: the Case of China | E. Naminse Chain Credibility Data Intelligence from Breeder to Grower | G. Kouwenhoven New Socio-Political Scenarios Related to Animal Welfare. | J. P. Bergaglio & H. Palau The Impact of Business Relationships on Safety Production and Crop Income: The Case of Vegetable Farmers in China | L. Li Consumer Preference for a Nutrition Sensitive Chain Label: a Conjoint Analysis | J. Wesana

IFAMA 2017

S ympos i um | S unday Parallel Sessions V

17.00 - 18.30 San Marco Island

Teaching cases 1 Agro-industrias La Granja – A Case Study | M. Vega Integration or Diversification? Growth Strategies for a Commercial Farm: The Agropastoril Campanelli Case Study | R. Farinha Ram Charan Verma | S. Surendran Padmaja A Case Study of Delicious Group’s Marketing Strategy for i più illustri | H. Tao

17.00 - 18.30 Biscayne Island

17.00 - 18.30 Sunset Island

The Brazilian Cotton Consumption Campaign “Sou de Algodao” | L. Castro, M. Torres, M. Neves Human Capital Youth in Agriculture Program to increase employment and Incomes in Districts in Ghana | F. Boadu 42 Years of Innovated Industrial Based AGRI TECH for Small Scale Farmers | A. Ali Who Produced the Seed? A Case of Women SHG Community Based Seed Producer Group in India | S. Surendran Padmaja Teaching Cases 2 Barbarians at Smithfield Gate Agroalfa | C. Pichardo Strategic Plan for Sugarcane Growers Associations – The Case of Canaoeste | Neves, M.F., F. Valerio, T. Gerbasi Fundo Sonora: Royalty Table Grapes Club Nature Fresh Dairy Project

Ag enda | Monday

IFAMA 2017

Monday | June 19

07.00 - 18.30

Registration Desk Open

08.30 - 10.00

Symposium Parallel Session VI (see detail page)

08:30 - 10:00

Roundtables: Please refer to schedule available at Registration Desk

09.00 - 12.00

Case Study Finals Team Preparations

10.00 - 10.30

Break

10.30 - 12.00

Teaching Case Showcase Lucci Family, Passion for Development in the North of Argentina - Case Study | B. Piazzardi

10:30 - 12.00

Roundtables: Please refer to schedule available at Registration Desk

12.00 - 13.00

Lunch Presentation of 2016 Distinguished Service Awards Ms. Carole Brookins and Dr. Mike Boehlje

13.00 - 16.30

Case Study Final Competitions: Undergraduate, Intermediate Graduate, Advanced Graduate

16.30 - 17.00

Break

17.00 - 18:30

A Chinese View of the Future of Food and Agriculture Panel Moderator: Langbao Wei, PhD Panel: Chang Liu, President, New Hope Liuhe Limited Jikun Huang, PhD Patrick Yu, President, COFCO

Grand Ballroom

18.30 - 20.00

Industry Networking Reception

Bay Front Terrace

Grand Ballroom Foyer

Grand Ballroom Foyer Hibiscus Island

Grand Ballroom

Grand Ballroom Foyer

IFAMA 2017

S ympos i um | Monday Parallel Sessions VI

08.30 - 10.00 San Marco Island

Food Waste 42 Years of Scientific/Technological Innovated Solutions for Zero Food Waste Agricultural Technology | A.Ali Food Waste and Reduction Strategies in German Restaurants | S. Dimitrov, V. Bitsch, M. Rombach, (F) Food Waste: a Study of Selected Projects and Programs Against Food Insecurity Around the World | M. Conejero

08.30 - 10.00 Biscayne Island

Methodology Analysis for Quality Management Improvement in Food Production Lines: a Review and Case Study | M. Getreuer, van Kooten, G. Kouwenhoven Environment Biological Manufacturing and a Soil Centric Approach to Farming: Rethinking Agriculture for the Future | L. Scarr Factors Influencing the Adoption of Crop-Livestock-Forest Integration Systems in Sao Paulo State, Brazil | M. Vinholis Will Saving the Planet with Trees Results in Less Food? A Study of New Zealand Pastoral Systems | G. Trafford

08.30 - 10.00 Sunset Island

Livestock Production Challenges and Strategies for Brazilian Pig Farming | M.F. Neves, R. Kalaki, J. Lima-Junior, M. Pinto, T. Gerbasi Production Contracts and Performance â&#x20AC;&#x201C; Impacts of Buyersâ&#x20AC;&#x2122; Support in Brazilian Pig Production | F. Martins, J. Trienekens, & O.Omta Mapping of Brazilian Pork Chain in 2015 | R. Kalaki Which Sheep Dairying Lamb Rearing Option is Best? | S. Trafford

S ympos i um | M onday

IFAMA 2017

Parallel Sessions VI (cont.) 08.30 - 10.00 Dodge Island

Supply Chain & Market Research Cases On the Farm Innovation: Nine Cases of Brazilian Coffee Growers | D. Zylbersztajn, S. Giordano, C. Rezende de Vita Orange Juice Chain: Challenges for 2017/18 Season | M. F. Neves, L. Monaco, J. Ayres, J. Barbosa, V. Trombin Food Chain’s Marketing: The Case of Orange Juice in Europe | M.F. Neves, A.S. Dias & L.T. Castro

08.30 - 10.00 Star Island

Analysing Urban Agriculture Systems as a Strategy to Improve Household Food Security in the Cape Town Metropole in South Africa | J. Swanepoel, J. van Rooyen, L. D’Haese, J. van Niekerk Small & Micro Business An Assessment of the Extent of Small-Scale Business Venturing in Rural Areas a Case Study of Molemole Local Municipality in Capricorn District of the Limpopo Province | M. Padi The Role of Market Information Access for Contract Farming Participation of Smallholder Farmers in Developing and Emerging Economies | L. Huong Business Models Sustaining Subsistence Economies: Evidence from India | S. Bhavani Shankar

08.30 - 10.00 Hibiscus Island

Agribusiness History: Strategies of Farmer Cooperatives Through Time | C. Gonasalves Marketing Consumers’ Preferences for Quality Attributes of Milk Powder in Zhengzhou, China | E. Wang How Country-of-Origin Image (COI) Influence Chinese Consumers’ WTP for Imported Milk? | Y. Zhang On Consumers’ Use and Preferences of Sports Nutrition Products. An Application of the Brand Equity Model | H. De Steur Understanding Low Use Rate of Food Nutrition Information in China | L. Guan, S. Jin, FP Investing in Collective Reputation: Sheep Farmers, Geographic Indicators and Collective Action in the Karoo, South Africa | M. van der Merwe, J. Kirsten and J. Trienekens

www.agro.basf.com 22

IFAMA 2017

Ag enda | Tuesday

Tuesday | June 20 07.00 - 18.00

Registration Desk Open

09.00 - 10.30

The Role of Technology in Shaping the Future of the Food Supply Chain Kristian Moeller | GlobalG.A.P.

10.30 - 11.00

Break

11.00 - 12.30

Climate Change and Agribusiness Asset Investment Panel Moderator: Wally Tyner, PhD, Purdue University Panel: Bruce McCarl, PhD,Texas A&M Beth Ford, COO, Land O’Lakes Jason Selking, Business Development Manager, CGB

12.30 - 13.30

Lunch

13.30 - 15.00

FDA Action to Curb Antimicrobial Resistance: Grand Ballroom Animal Agriculture Food Supply Chain Impacts Panel Moderator: Walt Armbruster, President Emeritus, Farm Foundation Panel: George Hoffman, CEO, RSI Inc. Joe Swedberg, (Retired), Hormel Foods and Farm Foundation Jamie Lehman, Director, The Maschoff ’s Louis Russell, CEO, APC

15.00 - 15.30

Break

15.30 - 17.00

Bucking the Trend of Africa’s Food Trade Deficit Grand Ballroom Panel Moderator: John Purchase, CEO, Agbiz Panel: Ed Mabaya, PhD and Associate Director: Cornell International Institute for Food, Agriculture, and Development (CIIF AD), President: African Association of Agricultural Economists Tinashe Kapuya, Head: Agbiz Trade Intelligence and Trade Specialist for Southern Africa Trade and Investment Hub (SATIH) Thinus van Schoor, African Supply Chains Expert: Bureau for Food and Agriculture Policy (BFAP) Sharron Brown-Peters, Director of Learning of Agri-Colleges International

17.00 - 17:15

Break

17.15 - 18.45

Space Exploration as a Source of Technology Grand Ballroom Transfer in the Terrestrial Agri-Food Sector Mike Dixon, Professor in the School of Environmental Sciences and Director of the Controlled Environment Systems Research Facility (CESRF) and program, University of Guelph Francesco Braga, PhD, CEO, IFAMA

19.00

Open evening for small networking engagements

Grand Ballroom Foyer Grand Ballroom

Grand Ballroom Foyer

Ag enda | Wednesday

IFAMA 2017

Wednesday | June 21

Grand Ballroom Foyer

07.00 - 09.00

Registration Desk Open

07.30 - 9.00

Open for Roundtable Discussions

07.30 - 09.00

Fellows Breakfast (Invite Only)

09.00 - 10.30

The Financial Marketsâ&#x20AC;&#x2122; Views of Future Global Grand Ballroom Food and Agriculture Investment Opportunities Panel Moderator: Mike Gunderson, PhD Panel: Eric Hansen, RaboBank, a senior member of Global Client Solutions team Phillippe de Laperouse, Managing Director, HighQuest Partners

10.30 - 11.00

Break

11.00 - 12.30

The Challenges and Opportunities Grand Ballroom from Increased Consolidation in the Food and Agribusiness Sector Panel Moderator: Mike Boehlje, PhD Panel: Aidan Connelly, Cheif Innovation Officer, Alltech Chris Nay, Executive Vice President, National Food and Agribusiness, Wells Fargo Robert Dongoski, Partner, Agribusiness Leader, Ernst & Young

12.30 - 13.30

Lunch

13.30 - 15.00

A Scenario Planning Session Around Grand Ballroom the Key Drivers of Change in the Food and Agribusiness Industry Panel Moderator: Marcos Fava Neves, PhD Panelists: Luciano Galera, Marketing and R&D Director, AgrociĂŞncia Ourofino Victor Campanelli, Owner, Campanelli Farms Marco Ripoli, Manager, Strategic Marketing for Latin America, John Deere

15.00 - 15.30

Break

15.30 - 17:00

Keynote Presentation Jason Clay, Senior Vice President, Markets & Food, World Wildlife Fund

18.00 - 18.30

Presidential Banquet Reception

18.30 - 20.30

Presidential Banquet Dinner

Lummus Island

Grand Ballroom Foyer

Grand Ballroom

Grand Ballroom Foyer Grand Ballroom Grand Ballroom Foyer Grand Ballroom

IFAMA 2017

2018 IFAMA World C onf erence

Thank you! Thank you for your participation in the 2017 IFAMA World Conference!

climate change and its impacts on assets investments, agribusiness

We have worked hard to make your stay in such a special place not only

production and sustainability.

enjoyable but, above all, interesting, exciting and profitable in terms of intellect, knowledge, networking and critical information. Your own talent

By bringing together important policy makers representing governments

and active role are critical for the success of IFAMA and this conference.

from China to Africa, we have chances to not only learn, but also influence their thoughts. We are working to deepen and develop conference topics

Recently, I was reading a publication that mentioned “The Golden

each year as we strive to reach our goals and grow our international

Triangle,” a key model of a very successful European country. This model

influence.

of efficiency and productivity is based on three players: academia, policy makers and business. These are the players who have made up IFAMA

In 2018, we will keep deepening and expanding conference topics,

since its creation.

including in the areas of science, technology and innovation. We will visit Buenos Aires, a major player in agribusiness, and produce outcomes of

Today, IFAMA is transforming itself to respond to the challenges of an

importance and relevance for other central international events, such as

exciting and innovative—but demanding – world.

the G20 Summit.

The Miami conference is a good example of the past complementing

We, as IFAMA, are addressing and taking responsibility for the key topics

present issues and new needs and tools.

affecting mankind.

The growing demand for talent and top managers is reflected in the

Your participation, ideas, questions and proposals are a key component of

conference case studies. This gathering also brings together talented

what we’re doing.

students with some of the brightest minds in industry and academia. We do hope that you leave Miami with new friends and a stronger The solutions for global food security by 2050 are a major focus for

network, excited to join us in Buenos Aires in 2018 as a key player in the

IFAMA and that will continue at the 2018 World Conference in Buenos

industry solutions for the future.

Aires, Argentina. See you in Argentina! At every IFAMA World Conference, you will see professionals representing business, markets, finance and more. With our focus on global food

Hector Laurence

security, we have opportunities to look into the new giants of our industry,

President Elect, IFAMA

such as China, and the hottest topics, including industry consolidation,

I FA M A I n v i t e s Yo u t o att e n d t h e 2 0 1 8

Forum, Symposium and Case Competition. J u n e 2018, B u e n o s A ir e s , A rg e n ti n a

IFAMA 2017

S peakers

K eyNo te Speaker Jason Clay Jason Clay is the Senior Vice President, Food and Markets and Executive Director, Markets Institute for the World Wildlife Fund. His ideas are changing the way governments, foundations, researchers, and NGOs identify and address risks and opportunities for their work. He brings people together to improve environmentally sensitive practices in agriculture and aquaculture. Jason’s goal is to create global standards for producing and using raw materials, particularly in terms of carbon and water. He has convened industry roundtables of retailers, buyers, producers and environmentalists to reduce the key impacts of producing soy, cotton, sugarcane, salmon, shrimp, mollusks, catfish and tilapia. Jason ran a family farm, taught at Harvard and Yale, worked at the U.S. Department of Agriculture and spent more than 25 years working with human rights and environmental organizations before joining WWF in 1999. Jason is also a regular contributor to the Guardian.

Walter J. Armbruster Dr. Walter J. Armbruster is President Emeritus, Farm Foundation in the United States. During a 30-year career there, he organized numerous conferences in collaboration with colleagues from the land-grant universities, government agencies and industry to bring forth the best research possible on economic and policy issues facing agriculture and rural areas. He has authored numerous journal articles, book chapters, and other professional publications and co-edited books on a range of agricultural and related policy topics. Dr. Armbruster currently is Editor of the Agricultural and Applied Economics

Learn about the Food and Agribusiness Institute’s focus on Food Innovation and AgTech! Santa Clara University is strategically located at the intersection of technology and one of the world’s most diverse agricultural production areas. Learn more about our educational programs, research, and events at https://www.scu.edu/business/fai/

Association’s (AAEA) Choices magazine, and Secretary-Treasurer of the International Association of Agricultural Economists (IAAE) since 1991. Walt served on the USDA National Agricultural Research, Extension, Education and Economics Advisory Board to advise the U.S. Secretary of Agriculture and the U.S. Congress from 2002-2010, and was its Vice Chairman for 6 years and Chair of its Specialty Crops Committee. He has been president of the AAEA, the American Agricultural Law Association, and the International Food and Agribusiness Management Association. Dr. Armbruster is a fellow of the AAEA, IAMA and the American Association for the Advancement of Science; Honorary Fellow of the African Association of Agricultural Economists; Honorary Life Member of the IAAE; has received distinguished service awards from the American Agricultural Law Association, the Northeastern Agricultural and Resource Economics Association, and The Chicago Farmers; and is a distinguished Agricultural Alumni, Purdue University.

FAI Ad.indd 1

4/19/17 12:40 P

S peakers Mike Boehlje

Sharon Brown-Peters

Mike Boehlje is a distinguished professor in the Department of

Sharon Brown-Peters has global experience as director of

Agricultural Economics and the Center for Food and Agricultural

education technology at several Canadian, African and Indian

Business at Purdue University. He previously held faculty

schools. Additionally she has worked with an education NGO in

and administrative positions at Iowa State University, University of Minnesota

southern Africa providing technology professional development training for teachers

and Oklahoma State University. Mike has devoted his career to helping farm and

in underserved communities. In terms of educational research, Sharon has experience

agribusiness managers and policymakers understand the pragmatic economic and

in project management of the design of prototypes to explore innovative practices.

financial consequences of their decisions.

Examples of this include the mobile learning prototype at the American School of

The fundamental focus of his work has been to integrate concepts of economics, finance and strategy to solve problems of farm and agribusiness managers. A major theme of Dr. Boehje’s research, writing and lecturing for the past 10 years has been the importance of strategic planning and thinking, and positioning the firm for long-term viability and success. His work has attempted to extend and apply modern management concepts of systems analysis, process control, transactions cost, strategic positioning, real options and supply/value chain management to the food production, processing and distribution system. Gavin R. Bowman Gavin Bowman is the Director of Regulatory Affairs at Novus International, Inc. Novus is a global supplier of nutritional supplements anchored with a vision of helping to feed the world affordable, wholesome food. Currently, he leads the Regulatory Affairs team at Novus where he is responsible for global product registration, alignment with global manufacturing facilities and coordination with regulatory authorities.

Bombay where the use of mobile devices was studied over a period of four years. She has taught online university courses for teacher professional development and has published research in the area of Internet-based collaboration for high school students in such journals as the American Educational Research Association. Over the course of her career, Sharon has won several ISTE (International Society of Technology in Education) Online Learning Awards for multimedia and global collaborative projects. For the past year, Sharon has served as an educational technology consultant to assist the start-up of South Africa’s first online agricultural college, AGRICOLLEGES international Francesco Braga Francesco Braga is a faculty member in the Department of Management of the College of Business and Economics at the University of Guelph, and is CEO of the International Food and Agribusiness Management Association (IFAMA). His areas of specialization is agribusiness with an emphasis on applications of Futures and Options to pricing problems, agribusiness case writing, and leadership in sustainable agribusiness. At

Gavin’s educational background includes agricultural biotechnology, animal science

Guelph, he served in the Board of Governors of the University, and several Senate

with an emphasis in dairy science, and business management. He attended the

Mandates for his Alma Mater, the Ontario Agricultural college. He was elected as

University of Lethbridge, the University of British Columbia, and Washington

honorary President of the 05A class. A fellow of IFAMA, he served for 5 years as

University in St. Louis’s Olin Business School.

Executive Editor of the International Food and Agribusiness Management Review,

His professional career began with nutritional consulting and feed formulation, and his career with Novus commenced in 2006 as a Technology Applications Researcher focused on the deployment and integration of nutrition solutions. These early years at Novus were during a period of expansion in terms of new customer Solutions, enhanced Services to the market, and the creation of a Sustainable future. Since then, Gavin has held management responsibilities for Corporate Development and Global Mineral Specialty Product Development before being selected to lead Novus’s regulatory team.

IFAMA 2017

for 9 years as Board Members of IFAMA (Past Member of Executive Committee, Audit Committee, Academic Publications Committee), as co-founder and initial co-Chair of the Student Case Competition. He has been Director of the residential MBA in Agribusiness at the University of Guelph 1999-2004. Currently he hosts a Leadership in Sustainable Agribusiness Student Case Competition at Guelph. He is currently developing the IFAMA Case Initiative, designed to encourage undergraduate students to become familiar with cases and start writing their own peer reviewed cases, this to facilitate the development of their own professional wisdom. He is a dual citizen of the

IFAMA 2017

S peakers

European Union (Italy) by birth and Canada by choice. He is very active professionally

investigating the contributions of plants to life support in space, Dr. Dixon formed

in Canada, the European Union and Latin America. He is Fluent in Italian, English

the Space and Advanced Life Support Agriculture (SALSA) program at the University

and Spanish. He is married to Rita, the love of his life. They have two children and a

of Guelph. This program currently represents Canada’s prime contribution to the

grandchild.

international space science objectives in life support and collaborates with NASA and

Victor Campanelli Owner, Campanelli Farms Aidan Connelly

the Canadian and European Space Agencies. The Controlled Environment Systems Research Facility (CESRF) is among the world’s leading research venues for technology developments and research dedicated to studying plant and microbial interactions in advanced life support systems. Dr. Dixon is also the project leader for the research

Aidan Connolly has been with Alltech for more than 25 years,

team at Guelph investigating the biofiltration of indoor air as a method of alleviating

initially in Ireland and afterward in France, Brazil and the United

what is commonly known as “sick building syndrome”.

States. From 2002 to 2008, he held the position of vice president of Europe for Alltech. Having moved from Washington, D.C., Connolly is now based at Alltech’s corporate headquarters near Lexington, Kentucky, USA, as

Robert Dongoski Partner, Agribusiness Leader, Ernst & Young

Alltech’s chief innovation officer and vice president of corporate accounts. Connolly is responsible for the commercialization of Alltech’s global research, in addition to corporate account strategy within the company. His expertise is in branding, agriculture and international marketing. Connolly is an adjunct professor of marketing at University College Dublin and China Agricultural University. He is an executive board member of the International Feed Industry Federation, the National Chicken Council and the National Turkey Federation. He is also a former board member of the European Union Association of Specialty Feed Ingredients and their Mixtures and the International Food and Agribusiness Management Association. Connolly is responsible 

for the highly anticipated Alltech Global Feed Survey, which is released annually. He also led the implementation of The Pearse Lyons Accelerator, a late-stage, agri-tech accelerator run by Alltech and Dogpatch Labs, which received 184 applications from



more than 30 countries. He received a bachelor’s degree in commerce from University College Dublin and a master’s degree in international marketing from the Michael



Smurfit Graduate Business School, University College Dublin. Mike Dixon Dr. Mike Dixon is a Professor in the School of Environmental



Sciences and Director of the Controlled Environment Systems Research Facility (CESRF) and program, University of Guelph. He served as Chair of the Department of Environmental Biology from 2003-2008. Dr. Dixon joined the University in 1985 as a NSERC University Research Fellow after earning his PhD from Edinburgh University in Scotland and holding a post-doctoral position at the University of Toronto. As project leader for the Canadian research team

Department of Agricultural Economics 600 John Kimbrough Blvd. Suite 213 2124 TAMU College Station, TX 77843 Tel. (979) 458-5539 Fax (979) 862-1563 mab@agecon.tamu.edu

Dep 600

tx.ag/agribusiness

Colle T F ma

www.facebook.com/MasterofAgribusiness @aggieMAB

S peakers Marcos Fava Neves

A native of Sioux City, Iowa, Beth earned an MBA from Columbia University

Marcos Fava Neves is an international expert on global

Business School and a BBA from Iowa State University. She remains involved in both

agribusiness issues and a professor of planning and strategy at

universities, sitting on the Deming Center Board of Advisors for Columbia Business

the School of Business (FEARP) at the University of São Paulo,

School and the Dean’s Advisory Committee for the College of Business at Iowa State.

Brazil. He graduated as an agronomic engineer from ESALQ/USP in 1991. He earned

Beth also sits on the Board of Directors for the National Milk Producers Federation

his master’s degree in 1995 and his doctorate in management in 1999 from the FEA/

and on the Executive Advisory Board for SCM World. She’s also on multiple non-profit

USP School of Economics and Business. Marcos completed postgraduate studies in

boards, including Greater Twin Cities United Way and the Go Red for Women event for

European agribusiness in France in 1995 and in chains/networks in the Netherlands in

the American Heart Association in Minneapolis.

1998-1999.

Luciano Galera

He has specialized in strategic-planning processes for companies and food chains

With 26 years of experience in the crop protection market Luciano

and works as a board member of both public and private organizations. In 2004, he

Galera had the opportunity to work with the main crops in all

created the Markestrat think tank, doing international projects, studies and research

Brazilian territories acquiring knowledge and a very in-depth

in strategic planning and management for more than 150 organizations. Since then,

understanding of market dynamics and needs. During this period of time, he has

Marcos has advised more than 20 doctorate dissertations and master’s theses. In

worked in different positions , including technical assistance, sales rep, marketing

2008, he became CEO of Brazil’s second-largest biofuel holding company, a position he

manager, sales district manager, business manager, Six Sigma black belt project

occupied until 2009, when he returned to USP and Markestrat.

manager, business development leader and marketing and R&D director).

His writings are strongly focused on supplying simple methods for business. He has

Michael Gunderson

published 70 articles in international journals and has been author and editor of 25

Michael Gunderson joined Purdue University as an associate

books by 10 different publishers in Brazil, Uruguay, Argentina, South Africa, Singapore,

professor in the Department of Agricultural Economics in

Netherlands, China, the United Kingdom and the United States. He is also a regular

August 2012. In addition to his responsibilities teaching

contributor for China Daily Newspaper and has written two case studies for Harvard

in Purdue’s undergraduate and graduate classrooms on campus, Mike leads a

Business School, one for Purdue and five for Pensa/USP.

quantitative methods course in the MS-MBA in Food and Agribusiness Management,

Beth Ford Beth Ford is the group executive vice president and chief operating officer for Land O’Lakes, Inc. She is responsible for the Purina Animal Nutrition and U.S. Dairy Foods businesses, which

a dual-degree, online program for working agribusiness professionals. He is also heavily involved in designing, developing and delivering non-credit, professional development programs through the department’s Center for Food and Agricultural Business. Mike serves as an associate director of the center as well.

reported 2016 net sales totaling more than $8 billion. Additionally, Beth is the chief

After earning his doctorate from Purdue in 2006, Mike spent six years in the Food and

supply chain officer, with accountability for all supply chain, operations, IT and R&D

Resource Economics Department at the University of Florida (UF). While there, he

functions across the Land O’Lakes, Inc. enterprise.

taught undergraduate and graduate courses in agricultural finance, marketing and

In her 30 years of experience as a global operator, Beth has held senior and line leadership positions in seven companies across six industries, including Energy (Mobil Oil), Consumer Packaged Goods (Pepsi/Pepsi Bottling Group), QSR (Perseco),

IFAMA 2017

strategy. He has won teaching awards from the Agricultural and Applied Economics Association, the North American Teachers and Colleges of Agriculture, the UF College of Agricultural Life Sciences and the Southern Agricultural Economics Association.

Publishing (Scholastic and Hachette), Chemicals (International Flavors and Fragrances)

Mike’s research focuses on understanding the factors that influence the financial

and now Food Production and Agribusiness.

success of agribusiness firms. He has published 20 peer-reviewed articles on topics

IFAMA 2017

S peakers

such as service quality in agribusiness input industries, agricultural land values and

from the University of Pretoria, and is pursuing his PhD in Agricultural Economics

agribusiness management.

at the same institution. In his role at the chamber, he lobbies for South African agribusinesses for favorable trade and investment policies by liaising with private- and

Eric Hansen Eric Hansen is a member of Global Client Services team focused on driving solutions for

public-sector stakeholders in the policy formulation process.

clients’ corporate finance needs. He specializes in providing equity and subordinated

In South Africa, he sits on the National Economic Development and Labour Council’s

debt/mezzanine private placement advisory services.

(NEDLAC) Technical Sectoral Liaison Committee (TESELICO), as well as the Agricultural Trade Forum (ATF). He is the Deputy Chair for the Trade Policy Committee in Business

Jikun Huang Dr. Jikun Huang is a professor in the School of Advanced

Unity South Africa (BUSA).

Philippe de Lapérouse Bio

Agricultural Sciences at Peking University. He is also the director of

Philippe de Lapérouse

the Center for Chinese Agricultural Policy and Chinese Academy of

Philippe de Lapérouse has more than 30 years of senior level

Sciences, founder and director of the Center for Chinese Agricultural Policy (CCAP) of

experience working with leading global companies in the agro-

the Chinese Academy of Sciences (CAS), and a professor of the Institute of Geographic

industrial and value-added food chain, including Ralston Purina

Sciences and Natural Resources Research. He has served as a board member for the

and Bunge, as well as working as an investment banker at the beginning of his career.

de Lapérouse has more than 30 years of senior level experience working with leading International Food and Agricultural Trade Policy Council (IPC), thePhilippe International Service global companies in the agro-industrial and value-added food chain, including Ralston Purina As Managing Director of HighQuest Partners, he has led over 70 engagements advising Bunge, as well as working as an investment banker at the beginning of his career. for the Acquisition of Agri-biotech Applications (ISAAA), and the and African Agricultural As Managing Director of HighQuest Partners, he has led over engagements advising executive teams of70major strategic and financial investors operating and investing executive teams of major strategic and financial investors operating and investing globally Technology Foundation (AAFT). across the food, biotech and bioenergy value chains to on making informed decisions regarding globally across the food, biotech and bioenergy value chains to on making informed resource allocation, new business opportunities and developing investment strategies to address the challenges facing global agriculture. Prior to joining HighQuest, Mr.

Dr. Huang received his BS degree from Nanjing Agricultural University in 1984 decisions regarding allocation, business opportunities and developing de Lapérouse wasand Director of Business Development for Bungeresource North America, Inc., wherenew he was responsible for the company’s efforts to expand its oilseed processing and wheat milling

and the Caribbean Basin, as well as developing export markets PhD in economics from University of the Philippines at Los Banosoperations in 1990.into HisMexico research investment strategies to address the for challenges facing global agriculture. Prior to oilseed products and feed grains into the Caribbean, North Africa and eastern Mediterranean. Previously, Mr. de Lapérouse held senior executive positions with the Fund for Large

covers a wide range of issues on China’s agricultural and rural development, including HighQuest, Mr.byde Lapérouse was Director of Business Development for Bunge Enterprises in Russia, a direct equity joining investment fund established USAID and OPIC to invest in Russian ventures, and Ralston Purina International where he managed operations and was

for functions including marketing, sales and developing dealerhe distribution work on agricultural R&D policy, water resource economics, priceresponsible and marketing, food North America, Inc., where was responsible for the company’s efforts to expand its networks targeting the industrial livestock and poultry sectors in Western, Central and Eastern

Europe and South America. consumption, poverty, trade policy, and climate change. He received the Outstanding

oilseed processing and wheat milling operations into Mexico and the Caribbean Basin,

Mr. de Lapérouse chairs the Global AgInvestingSM conference series, the world's leading resource for events, research, and insight into the global agricultural investment sector. Since the first conference held in New York in June 2009, GAI conferences have expanded to include events held annually in New York, London, Dubai and Singapore and have attracted over 8,500 attendees. In 2013, the New York event was expanded to include an AgTech Investment

Scientific Progress award from the Ministry of Agriculture four times, the award

as well as developing export markets for oilseed products and feed grains into the

for China’s top ten outstanding youth scientists in 2002, Outstanding Achievement

Caribbean, North Africa and eastern Mediterranean.

Award for Overseas Returning Chinese in 2003, Outstanding Contribution Award on Management Science in 2008, the UPLB Distinguished Alumni Award in 2008, and IRRI’s 2010 Outstanding Alumni Award. He has published more than 350 journal papers, more than 170 of which were published in international journals, including Science and Nature. He is co-author of 18 books. George Hoffman CEO, RSI Inc.

James Lehman James Lehman received his DVM in 1989 and his MS in 2006 from the University of Illinois at Urbana-Champaign. He completed the EVP program with a swine focus in 2000 and participated in the EVP program for ultrasound in 2012. He was in private mixed-animal practice for five years, swine-exclusive private practice for 15 years, and was with Merck Animal Health as a swine technical services

Tinashe Kapuya

veterinarian for five years.

Tinashe Kapuya is the Head for International Trade and Investment Intelligence at the Agricultural Business Chamber (Agbiz). He holds a Master of Science degree in Agricultural Economics

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IFAMA 2017

Chang Liu

University. His recent research efforts have largely involved policy analysis (mainly

Chang Liu is the president of New Hope Liuhe Co.,LTD, and a

in climate change, climate change mitigation, ENSO analysis and Edwards Aquifer

member of the All-Youth Federation, Business China under

water), as well as the proper application of quantitative methods to such analyses.

Singapore Chinese Chamber of Commerce and Industry (SCCCI),

He teaches graduate courses in applied mathematical programming and applied risk

and the Youth Committee of SCCCI. Ms. Liu graduated from the National School of

analysis.

Development at Peking University where she studied under the chief economist of the

Kristian Moeller

World Bank, Lin Yifu and some other celebrated professors. She received her EMBA

Dr. Kristian Moeller is Chief Executive Officer of GLOBALG.A.P.,

degree after in-depth research on micro and macroeconomics. As a member of the

the Global Partnership for Safe and Sustainable Agriculture, an

Chevening Youth Leadership Program, organized by China Youth Federation and British Foreign and Commonwealth Office, she was selected to study for three months at the University of Nottingham. NHG is one of the largest private enterprises of PR China. It has four divisions: agribusiness, chemical and energy industry, real estate, and finance. NHG has been

certification standard for farm assurance worldwide. GLOBALG.A.P. was one of the three initiating signatories of the Declaration of Abu Dhabi for Global Food Security through Good Agricultural Practice.

included in the Top 500 Chinese Enterprises List for 10 consecutive years. NHG is the

Dr. Moeller holds a MSc from Purdue University in the USA and a doctorate of

main initiator and the largest shareholder of China Minsheng Bank and it holds an

Agricultural Economics/Agribusiness Management from the University of Kiel

AAA credit rating.

in Germany. Ed Mabaya

Chris Nay

Edward Mabaya, M.S. ’98, Ph.D. ’03, was elected president of the

Executive Vice President, National Food and Agribusiness, Wells Fargo

African Association of Agricultural Economists (AAAE) Sept. 23 during the association’s fifth triennial conference at the United Nations Conference Centre in Addis Ababa, Ethiopia. Mabaya is associate director of the Cornell International Institute for Food, Agriculture

John Purchase John is currently CEO of the Agricultural Business Chamber (Agbiz) of South Africa, having been appointed to the position in 2007. Prior to taking up the position with Agbiz, he was the CEO of Grain

and Development (CIIFAD) and a senior research associate at the Charles H. Dyson

South Africa. Dr. Purchase started his professional career as a scientist in South Africa’s

School of Applied Economics and Management. His research and outreach work

Agricultural Research Council (ARC). In effect, he served the ARC for 22 years in various

focuses on agricultural development and food security in Africa.

research and managerial positions.

Mabaya has pioneered improving availability of high-quality, locally adapted and

John was appointed to the Board of the Land & Agricultural Bank of South Africa

affordable seeds for smallholder farmers in Sub-Saharan Africa. His research focuses

in July 2012, as well as appointed as Council Member to the National Agricultural

on food marketing and distribution, seed systems and the role of efficient agricultural

Marketing Council (NAMC) by the South African Cabinet. John is the current chairman

markets in Africa’s economic development.

of the CEO Forum, a forum of the Department of Agriculture, Forestry and Fisheries

Bruce A. McCarl Bruce McCarl is a Texas AgriLife Senior Fellow, Regents Professor and Distinguished Professor of Agricultural Economics at Texas A&M University. He received his B.S. in Business Statistics at the University of Colorado and Ph.D. in Management Science from Pennsylvania State

organization he started in 1997. GLOBALG.A.P. is now the leading

(DAFF) in which the CEOs and MDs of agribusinesses and organized agriculture meet with the minister and senior executives of DAFF (government) to address the critical and strategic challenges facing the broader agricultural, forestry and fisheries industries of South Africa. John was also appointed by the Minister of Agriculture, Forestry and Fisheries to serve

IFAMA 2017

S peakers

on the Reference Group that provided direction and oversight in the development

Louis Russell

of DAFF’s Integrated Growth and Development Plan (IGDP) for the South African

Louis Russell is the President and CFO of APC. APC is the world’s

agriculture, forestry and fisheries sectors. He also currently serves on the AgriBEE

largest producer of functional proteins. From high-quality

Charter Council.

ingredients for livestock producers, feed manufacturers and Teresa Olczyk Teresa Olczyk holds an M.S. degree in Horticulture from Warsaw

pet food companies to complete animal nutrition products for end users, APC offers innovative solutions that help improve the lives of animals.

University of Life Sciences, the largest agricultural university

Jason Selking

in Poland. She began working for UF/IFAS Miami-Dade County

Business Development Manager, CGB

Extension in 1995 as biologist supporting two Extension Agents with their educational

Joe Swedberg

programs for commercial vegetable and tropical fruit growers. In 1997 she began

Joe C. Swedberg retired as vice president of legislative affairs for

working as Miami-Dade County Commercial Vegetable Extension Agent developing,

Hormel Foods in April 2015. In this capacity, Swedberg oversaw

implementing, and evaluating educational programs for vegetables in areas of

all state and federal legislative affairs, regulatory affairs and

vegetable nutrition and irrigation, varieties, postharvest quality technologies, and sustainability of vegetable industries in Miami-Dade County. In 2008, she moved as an Extension Agent into the area of commercial ornamental nursery production supporting the Miami-Dade County Nursery industry with educational opportunities in areas of Best Management Practices, Integrated Pest Management, Nursery Business Management including marketing and risk management, labor issues, and other related topics. Teresa authored and co-authored numerous Extension publications, conducted a large number of field demonstrations and trials, and collaborated with other UF faculty on several grants.

packaging design. Swedberg had been with Hormel Foods for 34 years, starting his career with the company as a sales representative in 1981. He advanced to associate product manager in the meat products group in 1984 and was promoted to product manager of consumer hams the following year. In 1988, he was named group product manager of meat products. He then continued to advance through positions in the meat products group, being named to regional sales manager in 1990, director of marketing in 1993 and vice president of marketing in 1999. He assumed the position of vice president legislative affairs in 2003.

Since 2010 Teresa has served as the UF/IFAS Miami-Dade County Extension Director.

Swedberg currently is the Chairman of the Board for the Farm Foundation and also

She provides leadership for close to 40 Extension faculty and staff helping them to

serves as chair of the Farm Foundation’s antimicrobial education project. In addition,

deliver relevant research–based educational information to the residents, government

Swedberg is continuing to serve as Project Manager for “Project Spammy” which is

entities, and businesses of the county. Additional responsibilities include educating

focused on malnutrition intervention through Hormel Foods philanthropic efforts as

Miami-Dade County government administration and elected officials about the role

well as chairs Hormel Foods Antimicrobial Discussion Group.

and responsibilities of the Extension Service in Florida and in Miami-Dade County. During her 21-year career with UF/IFAS Extension, Teresa served on several search and screening committees, and task forces. She also has served in several leadership roles through her professional association, the Florida Association of County Agricultural Agents (FACAA), including serving in the position of FACAA President. Dr. Marco Ripoli Manager, Strategic Marketing for Latin America, John Deere

An Iowa native, Swedberg grew up on a cattle and grain farm. He received his Bachelor of Arts degree from the University of Northern Iowa. He and his wife Amy reside in Longmont, Colorado and have two children and five grandchildren. Wally Tyner Wally Tyner is the James and Lois Ackerman Professor of Agricultural Economics at Purdue University. He has 21 years of professional work experience including extensive long- and short–term work experience in developing countries. Wally spent two years in India as

S peakers a Peace Corps Volunteer in poultry development. He also spent three years in Morocco

agribusiness, Chinese economic development, industrial clustering and urbanization.

working as senior agricultural economist and deputy team leader for a project

Dr. Wei was educated at Zhejiang University, from which he received his doctorate,

incorporating agricultural planning, economics and statistics. Wally was responsible

masterâ&#x20AC;&#x2122;s, and bachelorâ&#x20AC;&#x2122;s degrees.

for building agricultural policy analysis capability in the Morocco Ministry of Agriculture. He has short-term experience in Senegal, Mali, Niger, the Gambia, Burkina Faso, India, Bangladesh, China, Brazil, Morocco, Tunisia, Algeria, Egypt, Kazakhstan, Estonia, Latvia and Lithuania.

Patrick Yu Patrick Yu is currently the president of China National Cereals, Oils and Foodstuffs Corporation (COFCO), a state-owned grain-trading company exchanging agro-products between China and overseas.

His research has concentrated on economic policy analysis related to agriculture

Mr. Yu has been a director of the company since 2007, first as executive director, then, in

and natural resources, especially structural and sectoral adjustment issues. He has

2014 as a non-executive director. He was the chairman of the board from March 2012 to

published extensively in these areas, including three books and over 100 professional

August 2015. Mr. Yu joined COFCO Corporation and/or its subsidiaries (COFCO Group) in

publications. He and his students have received research awards from Purdue and

1988. He has been the president of COFCO Corporation since April 2007 and previously

the American Agricultural Economics Association. Wally teaches a graduate-level

served at COFCO Group in various positions, including as general manager of COFCO

course on benefit-cost analysis with emphasis on agricultural projects in developing

Futures Co., Ltd. and a vice president of COFCO Corporation. Mr. Yu is a non-executive

countries.

director of Noble Group Limited (a company listed in Singapore). He is also a director Thinus van Schoor Thinus Van Schoor is a seasoned executive experienced in various domains such as project management, corporate and investment finance, supply chain, procurement and agricultural end-to-end

business leadership. Education, amongst others at MIT Sloan with application in business start-ups, entrepreneurial development and Excom level business profit and loss ownership as CEO. Langbao Wei Longbao Wei is currently the Qiushi chair professor of applied economics and agribusiness, and deputy dean of China Academy for Rural Development (CARD) at Zhejiang University. He is the former deputy dean of the School of Management at Zhejiang University, where he was in charge of MBA and EMBA programs. He has held several other positions at Zhejiang University, including director, Institute of Small & Medium Enterprise (SME) Development and Urbanization; and deputy director, National Key Research Base for Humanities and Social Science, Center for Agricultural and Rural Development (CARD). He has been a fellow at the Weatherhead Center for International Affairs at Harvard University, adjunct professor at the University of Guelph in Canada, and has done work at Iowa State University. He is the current president of the Chinese Agribusiness Management Association. He joined the IFAMA Board of Directors in December 2016. He has written widely on Chinese agricultural and food policy, international

IFAMA 2017

of Wide Smart Holdings Limited and the managing director of COFCO (Hong Kong) Limited. Both are substantial shareholders of the Company. He also is a director of certain subsidiaries of COFCO Group. Mr. Yu ceased as a non-executive director of China Foods Limited (a company listed in Hong Kong) in February 2016, a non-executive director of China Mengniu Dairy Company Limited (a company listed in Hong Kong) in September 2016, and the chairman of the board and a non-executive director of China Modern Dairy Holdings Ltd. (a company listed in Hong Kong) on 29 March 2017. Mr. Yu holds a BS degree in Economics from the University of International Business and Economics in Beijing and an EMBA from China Europe International Business School.

IFAMA 2017

Notes N otes

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