IFAMA 2019 World Conference: Hangzhou, China

2019 WORLD CONFERENCE | HANGZHOU JUNE 22-26

Food Security 2050: e-Commerce, Agri-food Value Chain Transformation

29th IFAMA Symposium, Forum and Student and Young Professional Case Competition Zhejiang University, Hangzhou, June 22-23, 2019 Hangzhou Shangri-La Hotel, June 24-26, 2019

0

TABLE OF CONTENTS Welcome Note, Dr. Hector Laurence, President, IFAMA Prof. Longbao Wei, Chair, IFAMA 2019

Page 2 Page 4

Timetable, Symposium and Case Competition, Saturday and Sunday, Reception Day 1 Forum, Mega Trends and Case Competition Finals, Industry Reception Day 2 Forum, Organization Innovation, the Response of the Firms Day 3 Forum, Regional and Value Chain Opportunities and Challenges

Page 6 Page 7 Page 8 Page 9

List of Case Competition Teams List of Sponsors

Page 10 Page 11

Detailed Session Description Day 1 Forum, Mega Trends and Case Competition Finals Day 2 Forum, Organization Innovation, the Response of the Firms Day 3 Forum, Regional and Value Chain Opportunities and Challenges

Page 13 Page 15 Page 17

Brief Introduction of President, Chair, Fellows and Distinguished Service Award

Page 20

IFAMA 2019 Organizing Committee

Page 23

Your Notes

Page 24

1

Welcome Note

by Dr. Hector R. R Laurence IFAMA President IFAMA 2019 CHINA There are so many excellent reasons to be at IFAMA in China this year: Firstly - the country China - one of the world giants in territory, people, economy, innovation and agribusiness.

It is also the city of Hangzhou and the University of Zhejiang and its friendly, hardworking people:

2

•

Hangzhou and its surrounding territory is an impressive blend of history, traditions, present times and future. Marvelous lakes, wetlands, mountains, cities and prairies. The wide avenues, the silent electric traffic, the non-polluted and sustainable living together with a clear perception of order and security with respect and nonaggression….. and of course the” laboratory “of latest technologies and innovation - the finest e-commerce, with Alibaba as a world leading institution.

•

The Zhejiang University-highly prestigious, covers key topics such as agribusiness and social rural development in the China Academy for Rural Development (CARD) with high quality staff and students, networking with related institutions in the world and expanding key areas of teaching, learning and research.

Secondly, all of this is creating the platform for the 29th IFAMA World Conference in 2019 IFAMA with its global membership, in partnership with CARD, offers a unique platform for academia, students, business executives from all over the world, key governance institutions and representatives with the latest innovations in business, governance, science and technology. We will surely experience unique opportunities for learning, networking and of course socializing on the beautiful setting of the Zhejiang campus and the world famous Shangri-La hotel, next to the West Lake.

IFAMA 2019 will offer excellent research papers and expert led Round Table panels on “hot topics” such as e-commerce in agribusiness and value chain transformations; land tenure governance and social rural development - different realities, experiences and results facing agribusiness; issues in trade, food safety and security and food supply - all key matters to feed a growing number of people all over the planet and a critical issue for peaceful coexistence, progress and happiness.

We will also learn about the Chinese economic miracle-the policies and strategies and people that created this; the Alibaba story; the Global Gap experience and many more We will note the brilliance of the students and young professionals in their presentations at the IFAMA Global Case Competition - show casing their talent and skills And lastly….

We will meet the Chinese people and their cultures – visit the city and its surroundings, enjoy the hospitality in beautiful settings and tea houses, sample unique food and cuisine and go on the excellent congress tours— All in all, an unforgettable learning enjoyable experience for all!!

See you in Hangzhou, China Hector Laurence President, IFAMA

3

Welcome Note

by Prof. Longbao Wei Chair IFAMA 2019 Deputy Dean of CARD, Zhejiang University Today, we the people of Zhejiang University feel a great pleasure to welcome you all for this big event of 2019, 29th IFAMA World Conference.

It’s our immense pleasure to be your host in Hangzhou, China and especially we are honoured with your visit at Zhejiang University, Hangzhou.

Zhejiang University (ZJU) is one of China’s top higher education institutions, as well as one of its oldest; its roots can be traced back to 1897 and the founding of the Qiushi. ZJU has partnerships in place with more than 180 institutions from more than 30 countries worldwide. The University prides itself on a culture of innovation and entrepreneurship.

ZJU researchers are making an impact across many priority areas that address global challenges, including artificial intelligence, assembly technology for large aircraft, clean energy, ocean technology, industrial control technology, and global public health initiatives related to the prevention and treatment of infectious diseases. ZJU is also renowned for the number of business start-ups it spins off. Over 100 of its alumni sit at the helm of domestic or overseas listed companies, making the University synonymous with excellence and leadership.

ZJU located in the Hangzhou (city of China), Hangzhou is the capital and most populous city of Zhejiang Province in China. Almost, 30 years ago it was very small but now popular in the Business and Entrepreneurship.

Hangzhou is an emerging technology hub and home to the e-commerce giant Alibaba, these e-commerce businesses made significant change to the life styles of people and helps in poverty alleviation from the country.

In September 2015, Hangzhou was awarded to host the 2022 Asian Games. It will be the third city in China to host the Asian Games after 4

Beijing and Guangzhou. Hangzhou also hosted the eleventh G20 summit in 2016. Hangzhou is home for many beautiful and attractive places and West Lake surrounded by hills and historic temples has been made as UNESCO world heritage site.

Today, we are receiving all of you from all over the world to get together in a congress. It is a great honour to having its Annual World Conference in our country. We have a golden opportunity to interact with key academia of the world, professionals, practitioners and the brightest students and future managers. You will also have, during the congress and afterwards, the chance to visit and know beauty of Hangzhou.

Warmly welcome to China, Welcome to Hangzhou, and warmly welcome to the 29th IFAMA World Conference. We hope you enjoy your visit to our country; we are sure that Hangzhou will give you unique experience.

China is open for any person of the World.

Prof. Longbao Wei Chair, IFAMA 2019 Deputy Dean of CARD, Zhejiang University

5

PROGRAM, SATURDAY 22 AND SUNDAY 23 ZHEJIANG UNIVERSITY, YUQUAN CAMPUS: SYMPOSIUM PAPER PRESENTATION, CASE COMPETITION, AND RECEPTION SYMPOSIUM SATURDAY PAPER / CASE SESSION Time

Room 117

8:30

Opening

9:00 -10:30, Slot 1

Room A

Room B

Room C

Room D

Room E

Paper A1

Paper B1

Paper C1

Paper D1

Paper E1

Paper A2

Paper B2

Paper C2

Paper D2

Paper E2

Paper A3

Paper B3

Paper C3

Paper D3

Paper E3

Paper A4

Paper B4

Paper C4

Paper D4

Paper E4

Room A

Room B

Room C

Room D

Room E

Paper A5

Paper B5

Paper C5

Paper D5

Paper E5

Paper A6

Paper B6

Paper A7

Paper B7

Case Pre, Group 1

Case Pre, Group 2

Case Pre, Group 3

Paper A8

Paper B8

10:30 - 11:00, Coff br .5 hr 11:00 - 12:30, Slot 2 12:30 - 13:30 ,Lunch 1 hr 13:30 - 15:00, Slot 3 15:00 - 15:30, Coff br .5 hr 15:30 - 17:00, Slot 4

14:00-15:00 Slot A, Case 15:00-16:00 Slot B, Case

SYMPOSIUM SUNDAY PAPER / CASE SESSION

9:00 -10:30, Slot 5 10:30 - 11:00, Coff br .5 hr 11:00 - 12:30, Slot 6 12:30 - 13:30, Lunch 1 hr 13:30 - 15:00, Slot 7 15:00 - 15:30, Coff br .5 hr 15:30 - 17:00, Slot 8 18:00- reception • • 6

Present 3-4 papers per 2hr session 20 mins presentation and 10 mins discussion

• • • •

22 June, 14:00-15:00, Meeting of case judges 22 June, 15:00-16:00, Case team registration and briefings Present 8 teams per case session 20 mins presentation and 10 mins discussion

FORUM DAY 1 PROGRAM, MONDAY JUNE 24, HANGZHOU. MEGA TREND - STRATEGIES, CASE COMPETITION FINALS For a detailed session description see pages 13-14

Time, Location

Short Title

Speakers

Chair

9:00 - 10:30 Shangri-La hotel

Opening and Welcome

Hong Wang Zhaohui Wu Jinxiu Zhou

Longbao Wei Hector Laurence

11:00 - 11:40 Shangri-La hotel

Clayton Yeutter Lecture

Gerhard Schiefer

Hector Laurence

11:40 - 12:30 Shangri-La hotel

Roll of Honour

Jack Ma

Walt Armbruster Longbao Wei

Global Case Competition Finals

Teams

Jeff Jia Roberto Feeney

16:00 - 17:00 Shangri-La hotel

Global Case Competition Finals

Teams

Jeff Jia Roberto Feeney

18:00 Shangri-La hotel

Industry Reception

10:30 - 11:00 Networking break

12:30 - 14:00 Lunch break 14:00 - 15:30 Shangri-La hotel 15:30 - 16:00 Networking break

7

FORUM DAY 2 PROGRAM, TUESDAY JUNE 25, HANGZHOU. ORGANIZATION INNOVATION, THE RESPONSE OF THE FIRMS For a detailed session description see pages 15-16

Time, Location

Short Title

Speakers

Chair

7:00 - 8:30 Shangri-La hotel

Fellows Breakfast (Invite Only)

9:00 - 10:30 Networking break

The Changing Agribusiness Landscape: Land Issue

Zhong Tang John Purchase Raj Vardan Hector Laurence

Hector Laurence

Evolving Agribusiness Policy in China-Emphasis on E-commerce

Jikun Huang Jim W. Huang Longbao Wei

Pei Guo

New Agribusiness in China: The Case of Songxiaocai

Qi Zhang Yanfei Yao

Jeff Jia Roberto Feeney

16:00 - 17:30 Shangri-La hotel

The Changing Agribusiness Landscape: Good Ag Practices

Jinhong Wu Weiwei Wang Yong Gao

Kristian Moeller

19:00 - 22:00 Shangri-La hotel 1F VIP Room

IFAMA Board Meeting (By Invitation)

10:30 - 11:00 Networking break 11:00 - 12:30 Shangri-La hotel 12:30 - 14:00 Lunch break 14:00 - 15:30 Shangri-La hotel 15:30 - 16:00 Networking break

8

FORUM DAY 3 PROGRAM, WEDNESDAY JUNE 26, HANGZHOU. REGIONAL AND VALUE CHAIN OPPORTUNITIES AND CHALLENGES

For a detailed session description see pages 17-19

Time, Location

Short Title

Speakers

Chair

9:00 - 10:00 Shangri-La hotel

The Changing Agribusiness Landscape: The Role of Cooperatives

Xiaoshan Zhang Marcos Fava Neves Nicola Shadbolt

Brian Briggeman

Case Presentation: IPO on The US NASDAQ

Roberto Feeney

Roberto Feeney

11:10 - 12:10 Shangri-La hotel

Prospects of e-Commerce And Trade In African Agribusiness

Andre Louw Mandla Nkomo Danie Jordaan Melissa vd Merwe

Johan van Rooyen

12:10 – 12:30 Shangri-La hotel

Towards Food Security-2050

Aaron Tepperman Global Food Security Manager

The Alibaba Story

Brian Wong

10:00 - 10:30 Networking break 10:30– 11:10 Shangri-La hotel

13:15 - 14:00 Lunch break 14:00 - 15:15 Shangri-La hotel

Longbao Wei

15:15 - 15:45 Networking break 15:45 - 16:30 Shangri-La hotel

IFAMA Members Meeting (Open)

16:30– 17:30 Shangri-La hotel

Rotterdam Invites IFAMA 2020

18:30 Shangri-La hotel

Gala Dinner Prize-Giving

9

CASE COMPETITON: ELIMINATORY ROUNDS, SUNDAY JUNE 23 AND FINAL ROUNDS, MONDAY JUNE 24 IFAMA WELCOMES THESE 21 TEAMS FROM 5 CONTINENTS TO THE 2019 CASE COMPETITION

10

Nanjing Agricultural University, PRC

3 teams

Zhejiang University, PRC

1 team

University of Guelph, Canada

2 teams

University of New England, Australia

3 teams

University of Adelaide, Australia

1 team

South Dakota State University, USA

1 team

INCAE Business School

1 team

University of Foggia

1 team

IFAMA Africa Chapter

2 teams

Michigan State University, USA

1 team

Purdue University, USA

1 team

Santa Clara University, USA

1 team

Rotterdam Food Cluster, The Netherlands

1 team

New Zealand

2 teams

IFAMA GRATEFULLY ACKNOWLEDGES AND THANKS TO THESE SPONSORS (RANDOM)

11

IFAMA GRATEFULLY ACKNOWLEDGES AND THANKS TO THESE SPONSORS (RANDOM)

12

FORUM DAY 1 PROGRAM, MONDAY JUNE 24, HANGZHOU. MEGA TREND - STRATEGIES, CASE COMPETITION FINALS (detailed session description) Opening and Welcome 9:00 - 10:30 Shangri-La hotel

Co-Chairs: Prof. Longbao Wei, Conference Chair, Zhejiang University Dr. Hector Laurence, Mclaren Holdings & IFAMA President Title: Opening Session IFAMA Welcome Key Note speakers: Mr. Hong Wang, Vice Mayor of Hangzhou City Dr. Zhaohui Wu, President of Zhejiang University Ms. Jinxiu Zhou, Director of Public Affairs, Alibaba Group

Clayton Yeutter Lecture 11:00 – 11:40 Shangri-La hotel

Chair: Dr. Hector Laurence, Mclaren Holdings & IFAMA President Title: The 2019: Clayton Yeutter Lecture Speaker: Prof. Gerhard Schiefer, University of Bonn "Anticipated Futures for Modern Rural Economies"

Ifama Roll of Honour 11:40– 12:30 Shangri-La hotel

2019 IFAMA Fellows announcement and presentations

By Dr. Walt Armbruster, IFAMA 2019 Distinguished Service Award: This is the highest honour bestowed by the Association to a leader who has distinguished himself / herself for contribution to global agribusiness and the food system Dr. Jack Ma, Founder of Alibaba Group Introduced by Prof. Longbao Wei, Conference Chair

13

FORUM DAY 1 PROGRAM, MONDAY JUNE 24, HANGZHOU. MEGA TREND - STRATEGIES, CASE COMPETITION FINALS (detailed session description) Case Competition Finals 14:00 - 18:00 Shangri-La hotel

Co-Chairs: Prof Jeff Jia, Zhejiang University/University of York, UK Prof. Roberto Feeney, Austral University, Argentina Sequence of concurrent presentations by finalist teams (30 min each): Undergraduate, Intermediate, Graduate, Young professional Finalists. Please refer to final program.

Industry Reception 18:00 Shangri-La hotel

Come and network informally with entrepreneurs, public authorities, leading academics.

Come to appreciate why IFAMA is a valuable association

YOUR NOTE

14

FORUM DAY 2 PROGRAM, MONDAY JUNE 25, HANGZHOU. ORGANIZATION INNOVATION, THE RESPONSE OF THE FIRMS (detailed session description) The Changing Agribusiness Landscape

Chair: Dr. Hector Laurence, Mclaren Holdings & IFAMA President

9:00 - 10:30 Shangri-La hotel

Title: The changing agribusiness landscape : land use tenure, governance and land policies in China; and a comparison with experiences from Latin America, India and Southern Africa.

Panel members: Prof. Zhong Tang, Renmin University of China Dr. John Purchase, AgBiz on Southern Africa Dr. Raj Vardan, IFAMA Board on India Dr. Hector Laurence, IFAMA on Argentina and Peru Take away: “An efficient policy and regulatory framework is essential to secure the sustainability of any economic sector. Land use policy and regulations are paramount for agribusiness. What is the situation in China and what similarities / differences with Latin America, India and Southern Africa- all land reform hot spots?”

Evolving Agribusiness Policy 11:00 – 12:30 Shangri-La hotel

Chair: Prof Pei Guo, China Agricultural University Title: Evolving agribusiness policy in China -emphasis on e-commerce Panel members: Prof Jikun Huang, Peiking University, Mr.Jim W. Huang, CEO of Digital Future Prof Longbao Wei, Zhejiang University Take away: “What is the China agricultural policy paradigm - regulations for eCommerce? What are its key pillars and strategies? Support systems? Bottlenecks? Possible evolution and lessons for the future.

15

FORUM DAY 2 PROGRAM, TUESDAY JUNE 25, HANGZHOU. ORGANIZATION INNOVATION, THE RESPONSE OF THE FIRMS (detailed session description) New Agribusiness in China 14:00 - 15:30 Shangri-La hotel

Chair: Prof. Jeff Jia, Zhejiang University/University of York,UK Title: New agribusiness in China: How to become a system integrator streaming vegetable supply chains: the case of Songxiaocai company.

Speaker: Mr. Qi Zhang, co-founder of Songxiaocai Company Ms. Yanfei Yao, CARD, Zhejiang University; Take away: Learn about a young and fast growing Chinese company, developing e-commerce of fresh vegetables. Hear the story directly from the entrepreneur”

The Changing Agribusiness Landscape 16:00 – 17:30 Shangri-La hotel

Chair: Dr Kristian Moeller, Global Gap President and IFAMA Board Member Title: The changing agribusiness landscape - the importance of good Ag practices in the e-commerce environment Panel members: Mr. Jinhong Wu, Chairman of China Ants Alliance (CAA) Mr. WeiWei Wang - IQC Dr. Yong Gao, Vice President of Public Affairs, Bayer China Take away: “Good agricultural practices as essential to support e-commerce in efficient sustainable agri-food value chains. Hear how this revolution is entering China and why it is essential for the future of the global food system.”

16

FORUM DAY 3 PROGRAM, WEDNESDAY JUNE 26, HANGZHOU. REGIONAL AND VALUE CHAIN OPPORTUNITIES AND CHALLENGES

(detailed session description)

The Changing Agribusiness Landscape 9:00 - 10:00 Shangri-La hotel

Chair: Prof Brian Briggeman, Director, Arthur Capper Cooperative Centre, USA. Title: The changing agribusiness landscape: a role for cooperatives in an e-Commerce environment? The situation in China; experiences from around the world.

Speaker: Prof Xiaoshan Zhang, Chinese Academy of Social Science Prof Marcos Fava Neves, Brazil Prof Nicola Shadbolt. New Zealand.

Take away: ”Cooperatives are a vibrant component of a prosperous agribusiness system. What is the situation in China? How does this differ / compare with that of other jurisdictions? What changes may be expected in the future?”

Case Presentation 10:30 – 11:10 Shangri-La hotel

Speaker: Prof Roberto Feeney, Austral University, Rosario, Argentina, with corporate testimonials Title: Case presentation: Opportunities and changes of an ag-biotech company from an emerging economy Take away: The case of an Argentine agribusiness company going through an Initial Public Offer (IPO) on the US NASDAQ. What considerations went into the strategy? Why a public offer? What was the final decision and the most recent evolution in the case?

17

FORUM DAY 3 PROGRAM, WEDNESDAY JUNE 26, HANGZHOU. REGIONAL AND VALUE CHAIN OPPORTUNITIES AND CHALLENGES

(detailed session description)

African Agribusiness 11:10 - 12:10 Shangri-La hotel

Chair: Prof Johan van Rooyen, IFAMA Board & Centre for AgriBusiness, South Africa Title: Prospects of e-commerce and trade in African agribusiness Speaker: Andre Louw, private consultant and professor University of Pretoria, South Africa Dr. Mandla Nkomo, Managing Director, Solidaridad Southern Africa, Zimbabwe Dr. Danie Jordaan, University of Pretoria, South Africa Dr. Melissa vd Merwe, University of Pretoria, South Africa Take away: “Cases and evidence from African agri-food business: Consumer propensity to make online food purchases; information flows and product flows in agri-food value chains; virtual integration; finance flows linked to the Internet and mobile banking”

Towards Food Security-2050 12:10 – 12:30 Shangri-La hotel

The Alibaba Story 14:00– 15:15 Shangri-La hotel

IFAMA Members Meeting 15:45 - 16:30 Shangri-La hotel 18

Title: Towards Food Security 2050 - Prospects and Challenges Speaker: Aaron Tepperman Global Food Security Manager, Bayer AG Chair: Prof. Longbao Wei, Conference Chair, Zhejiang University Speaker: Brian Wong, Vice President, Alibaba Group IFAMA Members Meeting

FORUM DAY 3 PROGRAM, WEDNESDAY JUNE 26, HANGZHOU. REGIONAL AND VALUE CHAIN OPPORTUNITIES AND CHALLENGES

(detailed session description)

Rotterdam Invitation 16:30 - 17:30 Shangri-La hotel

Title: Rotterdam invites IFAMA 2020 - Scoping of the conference theme and introduction to the Rotterdam Organizing Committee.

Gala Dinner

Prize-giving to:

18:30 Shangri-La hotel

Case Competition winners by Prof Jeff Jia, Zhejiang University/University of York, UK Roberto Feeney, Austral University, Argentina Best Paper competition winners by Prof Holly Wang, Zhejiang University/Purdue University, USA Esteban Brenes, INCAE

YOUR NOTE

19

President, IFAMA Hector R. R Laurence Lawyer and specialist in national and international agribusiness and environmental issues during the last thirty years.

He held high level positions from ASA (Argentinian Seed Producers Association), FIS (International Seed Federation ), ARPOV and the Presidency, recently reelected of IFAMA (International Food and Agribusiness Management Association).

He was in charge for more than a decade of the Direction of operations in Latin America of Pioneer Hi-Bred International. Has been President for more than 10 years of FVSA (Fundaciรณn Vida Silvestre Argentina) as well as member of the Council of WWF International. Recently elected Vice President of Solidagro, argentine Ngo related to social services in the farm land.

Founder and President of McLaren Holdings SA, a family agribusiness company.

Distinguished Service Award, IFAMA 2019 Jack Ma is a Chinese business magnate and investor. He is the co-founder and executive chair of Alibaba Group, a multinational technology conglomerate. As of June 2019, he is one of China's richest men with a net worth of $35.6 billion, as well as one of the wealthiest people in the world. Ma is a strong proponent of an open and marketdriven economy.

A prominent business figure, Ma is seen as a global ambassador for Chinese business and as such is frequently listed as one of the world's most powerful people by Forbes. He also serves as a role model for startup businesses. In 2017, he was ranked second in the annual "World's 50 Greatest Leaders" list by Fortune. On 10 September 2018, he announced that he will retire from Alibaba and pursue educational work, effective in one year, with Daniel Zhang succeeding him as executive chairman.

20

Clayton Yeutter Lecture, IFAMA 2019 Prof. Dr. Gerhard Schiefer graduated in agricultural economics and received a PhD in economics. He founded the International Center for Food Chain and Network Research at the University of Bonn where he held the chair for Business Management, Organization Information Management. Since his retirement from the University of Bonn he chairs the independent International Center for Management, Communication and Research (CentMa) and manages an IT company which is engaged in European project activities.

He was instrumental in the foundation of the European and international networks for IT in Agriculture, Food and the Environment as well as in the establishment and coordination of their regular World Conferences. He is presently chairman of a regional development association that involves business, research, communities, and policy in support of rural development.

Fellow, IFAMA 2019 Raj Vardhan was the Sr. Vice President, Regional Head , Olam – Russia, Ukraine & CIS, working in agriculture industry in various emerging markets.

Raj was one of the early employees at Olam, joining its operation, in 1993, in Nigeria. Since then he has worked in Olam’s operations in India, Vietnam & China. In his role in these countries he has been responsible for initiating startup operations, initiating greenfield investments, acquisition & integration of acquired companies & turning around some of Olam’s operations. Under his leadership Raj & his team have been able to acquire leadership position in various trade flows in the countries that Raj has been based.

In Sept 2013, Raj was transferred to Russian region to consolidate Olam’s operations in the region. His portfolio included 6 different countries in the region. He was responsible for providing strategic leadership, business development, government liaison & profit delivery of Olam’s operations in the region. Raj has been selected by the Who’s Who Historical society to include him in their International Who’s Who Professional directory for the year 2011.

He is a longstanding and active Board Member, IFAMA (International Food & Agribusiness Management Association www.ifama.org ), and served on the IFAMA Executive Committee since 2015. Raj was an executive board member of Souzmolko, representing dairy farmers & dairy processors in Russia. He has also been called upon by various management institutes & companies to present his experiences in agribusiness management . Raj was a member of OPCOM, a committee of Top Management at Olam. And operated as a key resource person for the various internal trainings conducted by Olam.

Raj holds dual post graduate degree in Economics & Business Management. He has also completed AMP (Advanced Management Program) at Harvard Business School.

21

Fellow, IFAMA 2019 John Purchase CEO of the Agricultural Business Chamber (Agbiz) of South Africa since 2007. Board member, IFAMA since 2013. Past CEO of Grain South Served for 22 years in South Africa’s Agricultural Research Council (ARC); appointed for 3 years to the Board of the Land & Agricultural Bank of South Africa in July 2012; Council Member to the National Agricultural Marketing Council (NAMC), 2012-2017. Trustee and Chairman of the Maize Trust; 2015 Chairman of the Board of the South African Grain Information Services (SAGIS). Business Convenor in the Trade and Industry Chamber of NEDLAC, Deputy Chairman of the Economic Policy Committee of Business Unity South Africa (BUSA), member of Presidential Business Working Group of South Africa. 2011 Alumnus of the Year Award, University of the Free State; 2012 South African Agriculturalist of the Year Award.

Chair & Fellow, IFAMA 2019 Longbao Wei is currently Qiushi chair professor of applied economics and agribusiness, deputy dean of China Academy for Rural Development (CARD), Zhejiang University. He is the former deputy dean of the School of Management, Zhejiang University in charge of MBA and EMBA programs. He has held several other positions at Zhejiang University, including director, Institute of Food & Agribusiness Management; and deputy director, National Key Research Base for Humanities and Social Science, Center for Agricultural and Rural Development (CARD).

He has also been a fellow at the Weatherhead Center for International Affairs, Harvard University, adjunct professor at the University of Guelph in Canada, and has done work at Iowa State University. He is the current president of Chinese Agribusiness Management Education Association. He joined the IFAMA Board of Directors in December 2016. He has written widely on Chinese agricultural and food policy, international agribusiness, Chinese economic development, industrial clustering and urbanization. Dr. Wei was educated at Zhejiang University, from which he received his doctorate, master's, and bachelor's degrees.

22

IFAMA WANTS TO ACKNOWLEDGE AND THANK THE 2019 ORGANIZING COMMITTEE Longbao Wei

Chair

Johan Van Rooyen

Chair Symposium

Kevin Chen

Chair Symposium

Esteban R. Brenes

Chair Best Paper

Holly Wang

Chair Best Paper

Ana Eugenia Galiano

Case Competition Coordinator

Roberto Feeney

Chair Case Competition

Jeff Jia

Chair Case Competition

Francesco Braga Neo Cai

CEO Ifama Local Committee Member, Alibaba

Hongdong Guo

Local Committee Member, CARD, Zhejiang University

Shaosheng Jin

Local Committee Member, CARD, Zhejiang University

Wenjing Yu

Student Supporter, CARD, Zhejiang University

Yun Zhou

Student Supporter, CARD, Zhejiang University

Supported by the Fundamental Research Funds for the Central Universities

23