IFAMA 2022 Costa Rica Conference Program

32 IFAMA WORLD CONFERENCE nd

COSTA RICA June 18-23, 2022 Sustainability in agribusiness: the role of technology, of network management and the consequent value chain disruptions

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DIGITAL TRANSFORMATION OF AGRIBUSINESS

EXECUTIVE MASTER IN BUSINESS ADMINISTRATION

The future of Agribusiness: learn about the new trends in the sector based on data, technology, and digitization

Lead a strategic vision of talent, aligning the objectives of your company with its organizational culture

Date: October, 2022 Modality: Face-to-face, Costa Rica Academic co-directors: Esteban R. Brenes Ph. D. Universidad of Florida (Gainesville) Octavio Martínez Ph. D. Universidad of Toronto Contact: José Luis Amaíz Portfolio Manager Executive Education INCAE Business School jose.amaiz@incae.edu Telephone: (+506) 2437-2200 Ext. 5602 Cell phone: (+506) 8730-7277

Next edition: September 17th, 2022 Modalidad: Blended Academic director: Esteban R. Brenes Ph. D. Universidad of Florida (Gainesville) Contact: Priscila Benavides M. Admission Manager Executive Education INCAE Business School priscila.benavides@incae.edu Telephone: (+506) 2437-2000 Cell phone: (+506) 7271-3401

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IFAMA 2022 World Conference

WELCOME TO THE 32nd IFAMA WORLD CONFERENCE

Dear present & future captains of the agribusiness & food systems industry, members of the faculty & colleagues, I would like to take this opportunity to welcome you to the tropical shores of sunny Costa Rica amidst the grand tradition of hospitality and gourmet offerings. This is momentous cusp of IFAMA’s history, whereby we are holding our first physical conference after the two-year hiatus was thrust upon us. In IFAMA’s 32-year history, it was the first time we had not hosted our annual in-person event.

The pulls and pressures on the food systems have been exposed over the last 2-1/2 years which are leading to frequent disruptions in many of the traditional supply chains. Commodity prices are soaring which are adversely impacting consumers. In pursuit of IFAMA’s purpose, to serve as catalyst and clearing house of ideas to respond to the challenging needs of the world, the IFAMA 2022 program will focus on sustainability of agribusiness: The role of technology, of network management and consequent value chain disruptions. The discussions will center arounds issues of agriculture, data privacy and ownership, and the challenges of digitization and technological processes.

The conference Co-chairs: Esteban R. Brenes from INCAE Business School, Irene Alvarado from EARTH University and Juan José Bolaños CEO Piñalbo and their team have put together some insightful, and invigorating discussions, that include a bevy of international speakers. I am certain this conference will not only stir introspection of the challenges facing our sector, but it will also spark new ideas and thoughts providing us a great opportunity to expand our networks, build new associations and friendships. I encourage you to take time on the side lines of the conference to build your own memories and take aways.

Raj Vardhan, IFAMA Board President IFAMA 2022 World Conference

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WELCOME TO COSTA RICA IFAMA 2022 Conference Co-Chairs Esteban R. Brenes, left Irene Alvarado, center Juan José Bolaños, right

As official sponsors, we at INCAE Business School and EARTH University are so pleased to welcome you to Costa Rica for the IFAMA 2022 World Conference.

This year, we have arranged an exciting integrated agenda to nurture and update our knowledge on the latest agribusiness trends, challenges, and possible solutions.

The academic Symposium features a combination of more than 85 research papers, case studies, workshops and discussion sessions. In addition, we are hosting the IFAMA world-renowned Student Case Competition that includes 22 teams composed of three to five students and early career professionals representing universities and companies from Costa Rica, Honduras, New Zealand, Mexico, Peru, Spain, and the United States. You will also enjoy a Business Forum with high-level participation of Presidents, CEOs, high-ranking entrepreneur officers of regional and global firms, business researchers, and academics from all over the world.

The conference kicks off with the Symposium and Student Case Competition on Saturday and Sunday on EARTH University’s beautiful campus in Guácimo, Limón.

The Business Forum and grand finale showcase of the Student Case Competition occur at the Intercontinental Hotel, Escazú, on June 20-22. And the final two sessions of the Forum and the Presidential Banquet are hosted on the campus of INCAE Business School, in La Garita, Alajuela.

Thursday June 23 is tour day. There are several agri-tour options for you to choose from and where you will be able to taste a bit of our culture, sustainable focus, and environmental awareness.

We hope you enjoy the program and please do not hesitate in contacting any of us before or during the conference.

Pura Vida!

Esteban R. Brenes Steve Aronson Professor of Strategy and Agribusiness at INCAE Business School 4

Irene Alvarado Full Professor EARTH University

Juan José Bolaños CEO Piñalbo

IFAMA 2022 World Conference

EARTH UNIVERSITY In its mission to prepare leaders with ethical values to contribute to sustainable development and to construct a prosperous and just society, EARTH offers a world-class scientific and technological four-year undergraduate degree in Agricultural Sciences, emphasizing ethical entrepreneurship and strong socio-environmental commitment. As a private, non-profit, international university EARTH’s curriculum is based on four formative areas designed to prepare students with the competencies required to respond to the needs of today’s world, which includes a service-learning course where students work with small-scale, local producers on their farms and with organized groups to promote sustainable community development. At EARTH, we have a strategic opportunity and a moral responsibility to significantly increase our contributions to the challenges of our time.

In addition, we believe that in doing so, our global relevance as an institution and our financial sustainability will be strengthened.

INCAE BUSINESS SCHOOL Recognized as the best business school in Latin America, INCAE promotes the Latin American society through residential and executive masters, and other types of executive programs that contribute to development for their regional leaders. For more than five decades, INCAE has worked with companies, organizations international and professionals from the highest caliber to develop leaders capable of promoting a sustainable development in the region.

INCAE offers a comprehensive vision of the sustainability, a pioneer in Latin America, which involves the Social Progress Index as measure to achieve well-being and raise the competitiveness of the region. It has promoted the region’s development through leadership training and applied research, providing leaders with the tools necessary to bring progress and prosperity to their home countries.

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THANK YOU TO OUR SPONSORS! JAGUAR

OCELOT

JAGUARUNDI

MARGAY

ONCILLA

AND THANK YOU TO OUR PARTNERS!

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2022 IFAMA AWARDS DISTINGUISHED SERVICE AWARD The Distinguish Service Award is reserved for individual(s), in the hosting country of the annual IFAMA conference whose pioneering contributions have made significant and transformational impacts to the global food and agribusiness system. The recipients’ accomplishments are measurable, quantifiable, or otherwise demonstrated in terms of enhanced food security, health, nutrition, quality of life and well-being.

2022 RECIPIENTS José A. Zaglul President Emeritus EARTH University Steve Aronson Founder and President Emeritus Grupo Britt NV

FELLOWS AWARDS The designation of a Fellow is to recognize active members within the organization, who have distinguished themselves in the field of food and agribusiness management. This award honors their outstanding contributions in the practice of management in food and/or agribusiness sector, research and scholarship, teaching and academic administration, and service to IFAMA. 2022 RECIPIENT Esteban R. Brenes Steve Aronson Professor of Strategy and Agribusiness at INCAE Business School

RISING STAR AWARD This award honors an early career professional who is actively working in the food and agricultural sector to improve the strategic focus, transparency, sustainability, and responsiveness of the food system to improve and ensure food security.

2022 RECIPIENT Alexis Villacis Aveiga Assistant Professor, Arizona State University, W.P. Carey School of Business

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AGENDA AT A GLANCE

SYMPOSIUM

SATURDAY, JUNE 18 07:30

Registration Lobby, EARTH University

08:30 – 10:00

KEYNOTE ADDRESS Emory Cocke Auditorium, EARTH University

10:00 – 11:30

SYMPOSIUM SESSIONS 1 Aula 1 & 2 Posadas, Salón A & B Conferencias

11:30 – 01:00

SYMPOSIUM SESSIONS 2 Aula 1 & 2 Posadas, Salón A & B Conferencias

13:00 – 14:00

Lunch Cafeteria

14:00 – 14:15

INTERLUDE Salón Conferencias Tim & Denny Solso

14:15 – 15:45

SYMPOSIUM SESSIONS 3 Aula 1 & 2 Posadas, Salón A & B Conferencias

15:45 – 16:50

CAMPUS TOUR Rotonda de Posadas

17:00 – 18:00

SYMPOSIUM SESSIONS 4 Aula 1 & 2 Posadas, Salón A Conferencias

18:30 – 21:00

WELCOME RECEPTION Casa del Rector Full agenda for SATURday, June 18 on page 16

SUNDAY, JUNE 19 07:30

Registration Recepción de Posadas

08:00 – 08:50

campus tour Rotonda De Posadas

08:00 – 09:00

SPECIAL SESSION Academic 3 Room 1

09:00 – 10:30

SYMPOSIUM SESSIONS 1 Aula 1 & 2 Posadas, Salón A & B Conferencias, Academic 3 Room 4

10:30 – 12:00

SYMPOSIUM SESSIONS 2 Aula 1 & 2 Posadas, Salón A & B Conferencia

12:00 – 13:00

NETWORKING SESSION Rotonda De Posadas

13:00 – 14:00

LUNCH Cafeteria

14:00 – 15:00

campus tour Rotonda De Posadas

14:00 – 15:30

SYMPOSIUM SESSIONS 3 Aula 2 Posadas, Salón A & B Conferencias

16:15

TRANSPORTATION TO SAN JOSE – ESCAZU Lobby, EARTH Campus Full agenda for SUNday, June 19 on page 21

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AGENDA AT A GLANCE

FORUM

MONDAY, JUNE 20 08:30 – 10:00

SESSION 1 — INAUGURATION / KEYNOTE SPEAKER — Food 5.0: How we feed the future Hotel Real Intercontinental Real 2 and 3

10:30 – 12:00

SESSION 2 — Productivity gaps in the agri-food system: New approaches and technologies Hotel Real Intercontinental Real 2 and 3

12:00 – 13:30

LUNCH — STUDENT CASE COMPETITION FINALS SHOWCASE I (Early Career Professionals) Hotel Real Intercontinental Real 1 - Real 2 and 3

13:30 – 15:00

SESSION 3 — What can spiders teach about regenerative agriculture?

Hotel Real Intercontinental Real 2 and 3

15:30 – 17:00

SESSION 4 — The future of agri-food education Hotel Real Intercontinental Real 2 and 3

17:00 – 19:00

SESSION 5 — STUDENT CASE COMPETITION FINALS SHOWCASE II Hotel Real Intercontinental Real 2 and 3, and Robles (parallel sessions)

19:00

WELCOME COCKTAIL Hotel Real Intercontinental Salón Arboleda

TUESDAY, JUNE 21 8:30 – 10:00

SESSION 1 — Nature-positive food systems Hotel Real Intercontinental Real 2 and 3

10:30 – 12:00

SESSION 2 — From science to business: Collaborative science in action Hotel Real Intercontinental Real 2 and 3

12:00 – 13:30

LUNCH — ­ KEYNOTE SPEAKER: The use of technology and innovation of GLOBALG.A.P Hotel Real Intercontinental Real 2 and 3

13:30 – 15:00

SESSION 3 — Circular economy: A new model to support social development Hotel Real Intercontinental Real 2 and 3

15:30 – 17:00

SESSION 4 — From pains to solutions: How to address innovation in an ESG world Hotel Real Intercontinental Real 2 and 3

17:00 – 18:30

NETWORKING SESSION Hotel Real Intercontinental Real 1 or Terrace

19:00

BOARD DINNER and YOUNG BOARD DINNER Restaurant Los Faroles, Costa Rica Country Club, Escazú

WEDNESDAY, JUNE 22 07:30 – 08:30

FELLOWS BOARD MEETING / BREAKFAST Hotel Real Intercontinental Room Robles II

08:30 – 10:00

SESSION 1 — Digital transformation in the agri-food system Hotel Real Intercontinental Real 2 and 3

10:30 – 12:00

SESSION 2 — Agribusiness strategy: Pursuing sustainable growth after the pandemic Hotel Real Intercontinental Real 2 and 3

12:00 – 13:30

LUNCH — KEYNOTE SPEAKER: Supply Chain Disruptions Hotel Real Intercontinental Real 2 and 3

13:30

TRANSPORTATION TO INCAE BUSINESS SCHOOL

15:00 – 16:30

SESSION 3 — Showcase: Cacao Oro INCAE Business School, Room Manuel Jimenez and Room Lorenzo Giordano

16:30 - 18:00

SESSION 4 — Agribusiness 4.0 INCAE Business School, Room Manuel Jimenez and Room Lorenzo Giordano

18:00 – 21:00

PRESIDENTIAL BANQUET INCAE Business School, Foro Luis Poma IFAMA 2022 World Conference

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Contributing to Sustainable Development EARTH University offers a four-year undergraduate degree in Agricultural Sciences.

Our prestigious international faculty focuses on providing an education with a solid scientific and technical foundation, which emphasizes ethical values, entrepreneurship, and environmental and social commitment.

Scan to JOIN US!

At EARTH, we have a strategic opportunity and a moral responsibility to significantly increase our contributions to the challenges of our time. In addition, we believe that in doing so, our global relevance as an institution and our financial sustainability will be strengthened.

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www.earth.ac.cr

@EARTHUniversity

@EARTH_Uni

admissions.earth.ac.cr

IFAMA 2022 World Conference

@u_earth

user/EARTHUonline

CONFERENCE MAPS HOTEL REAL INTERCONTINENTAL

EARTH UNIVERSITY 1

Lobby

2

Ranchón de Posadas

3 4 5

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Aula A y B (Simposio)

Auditorio

7

Académico 3

Sala de Expresión Creativa

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Biblioteca

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Académico 2

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Académico 1

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Cafetería

Aula 1 y 2 (Simposio)

INCAE BUSINESS SCHOOL

12 Foro Luis Poma: Presidential Banquet

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Room Manuel Jiménez and Room Lorenzo Giordano: Session 3 and 4

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Plaza Banderas: Pick up and drop off point for shuttle 11

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SYMPOSIUM SPECIAL SESSIONS KEYNOTE: UNIVERSITY TRANSFORMATION AND ENTREPRENEURSHIP IN RESPONSE TO AGRIBUSINESS AND SOCIETIAL NEEDS Saturday, June 18 | 08:30 - 10:00 | Emory Cocke Auditorium Speaker: Dr. James French Director of Transforming Higher Education Project, Faculty of Agriculture and Food Sciences, American University of Beirut, and Secretary-General of the Global Confederation of Higher Education Associations for Agricultural and Life Sciences (GCHERA).

University education in the agricultural sciences has evolved—growing much more complex and intertwined with other cross-disciplines as it intersects with health and nutritional science, biosciences, engineering, environmental impacts, the food system, value chains and agricultural markets.

Educational institutions worldwide are undergoing scrutiny as many question whether the current agricultural programs are adequately preparing graduates with the skills needed to respond to future needs of their employers and society.

This session explores the challenges and opportunities confronting agriculture, higher education, and the role that business and entrepreneurial education plays as an integral component of undergraduate programs in agriculture.

How do we best prepare the future leaders in agriculture to become ethical, creative, and innovative thinkers who are able to meet the challenges of the 21st century?

SHOWCASE: MANZANA VERDE: UBERIZING THE FOOD SERVICE Sunday, June 19 | 09:00 - 10:30 | Academic 3 Room 1 Presenter: Ernesto Gallo, PAD Escuela de Dirección Universidad de Piura Larissa Arias, co-founder and COO of Manzana Verde, a start up in Piura, north of Peru, conquered the Lima, market, the Peruvian capital city with 13 million inhabitants and entered in Mexico DF, Guadalajara and Monterrey cities with 30 million inhabitants, with the increasing support from Universidad de Piura Incubators Hub, an accelerator and finally a venture capital who invested 1.5 million dollars believing in their scalability.

Uberizing slabs along the food chain of very perishable products, creating value at each stage: the “kitchens” (restaurants), deliverers and final consumers. They put in final consumer tables ready to eat, tasty, low calories, just in time meals. Based on a platform coordinated from Lima Perú integrating hundreds of mini hubs in different cities.

This case analyzes the scalability and the sustainability of their competitiveness. From a theoretical point of view, this start up is disruptive with respect to the theory of the firm, I O, and RBV of strategy.

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CHALLENGES AND OPPORTUNITIES FOR THE FUTURE OF AGRIBUSINESS Saturday, June 18 | 14:00 - 14:15 | Salón Conferencias Tim & Denny Solso Speaker: Michael Gucovsky, Board of Directors, The Sustainability Laboratory The future of agribusiness will face many challenges in the coming decades as the global population and demand for food increases while the availability of farmable land and traditional agricultural jobs is shrinking. Many regions and sectors of the global food system are becoming more capital intensive, vertically integrated, and managed by fewer hands. A structural transformation is necessary but it will offer us many opportunities.

ROUNDTABLE: TEACHING CASE METHODS WORKSHOP: WRITING AND TEACHING WITH CASE STUDIES Sunday, June 19 | 14:00 - 15:30 | Academic 3 Room 1 Case Conference Co-Chairs: Brent Ross, Michigan State University (Facilitator); Bernardo Piazaardi, University of Austral; and Rocio Paniagua, San Telmo Business School The case method is an active learning tool which helps participants assess, analyze and act upon complex business issues. Cases effectively facilitate knowledge transfer. Whether you are looking for new business strategies or curious about how to share or teach others, you are sure to find some interesting.

The Symposium and Forum will showcase two unique teaching cases and a case methods workshop that uses a Harvard-style teaching format. These sessions are hands-on and designed to stimulate group discussion. They are open to anyone interested in how they might utilize teaching cases and are willing to participate in the group discussions. A copy of the full cases to be discussed will be sent to participants who sign up in advance.

GET YOUR RESEARCH PUBLISHED IN AN INTERNATIONAL JOURNAL Sunday, June 19 | 08:00 - 09:00 | Academic 3 Room 1 Moderator: Gregory Baker Gregory Baker, formerly an Executive Editor of the International Food and Agribusiness Management Review (IFAMA’s Journal), and other Managing Editors from the IFAMR will share the secrets to getting your research published in an international journal. This popular session answers your questions on how to structure your research so that it contains the components of high-quality, scholarly work and how to properly prepare the manuscript for the peer review process.

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SYMPOSIUM SCHEDULE 07:30

SATURDAY, JUNE 18

Registration Lobby, EARTH University

08:15 – 08:45 Inauguration Emory Cocke Auditorium, EARTH University EARTH Welcome: Irmino Perera Díaz, Director of Student Affairs Co:-Chair: Irene Alvarado Van Der Laat Co-Chair: Esteban R. Brenes Co-Chair: Juan José Bolaños Herrera IFAMA Welcome: Raj Vardhan, IFAMA President 08:45 – 09:45 Keynote Address Emory Cocke Auditorium, EARTH University University transformation and entrepreneurship in response to the agribusiness and societal needs Jim French, Secretary General at GCHERA, USA See SYMPOSIUM SPECIAL SESSIONS descriptions for complete details on pages 14-15.

10:00 – 10:15

COFFEE BREAK Ranchón Posadas

10:00 – 11:30

SESSION 1: CIRCULAR ECONOMY

Moderator: Irene Alvarado

Aula 1 Posadas Upcycling our way to a circular economy: A research case study Christopher McNeil; Santa Clara University, USA Analyzing circular horticulture business models: The use of the value web approach in the case of the Netherlands Gerry Kouwenhoven and J. Bossert; Inholland University of Applied Sciences, The Netherlands Carbon footprint comparison of organic and conventional tomatoes in Italy Alessandro Scuderi, B. Pecorino, G. Timpanaro, C. Bellia, and M. Cammarata; University of Catania, Italy 10:00 – 11:30

SESSION 1: AGRIBUSINESS STRATEGY

Moderator: Eric Micheels

Aula 2 Posadas Investigating the U.S. Ornamental Plant Growers’ Market Choice Decisions and Market Share Hayk Khachatryan and Xuan Wei; University of Florida, USA Managers and their influence on strategic decisions in interfirm partnerships Linda Bitsch and J. Hanf; Geisenheim University, Germany Recent retaliatory trade tariffs and factors affecting U.S. almonds export demand for major destinations Sayed Saghaian and A. Ajibade; University of Kentucky, USA 16

IFAMA 2022 World Conference

10:00 – 11:30

SESSION 1: GOVERNING SUSTAINABILITY

Moderator: Elena Garnevska

Salón A Conferencias Determinants of agricultural trade in Latin American and the Caribbean region Jeremias Mate Balogh and G. M. Borges Aguiar; Corvinus University of Budapest, Hungary Prioritizing policies and investments for driving inclusive agricultural transformation: A case study from Tanzania Tracy Davids and H. Ottermann; Bureau for Food and Agricultural Policy, South Africa Common cultural background: The key to success of two Agricultural Bolivian Cooperatives Ramiro Reinaga, N. Shadbolt, and E. Garnevska; Massey University, New Zealand 10:00 – 11:30

SESSION 1: VALUE CHAIN AND TRACEABILITY

Moderator: Fernando Mogni

Salón B Conferencias Food traceability in the eyes of German consumers Verena Mückenhausen; TUM School of Management, Germany Collaboration for sustainability–oriented innovation in agrifood chains: A conceptual framework and insights from European Fruit & Vegetable value chains Celia Cholez, M. Mahdad, and J. Bijman; BMO Group, Wageningen University & Research, The Netherlands 10:00 – 11:30

SESSION 1: TEACHING CASE STUDIES I

Moderator: Rocio Renia

Academic 3 Room 4 Urban–Rural Clash: Strategy of Peri Urban Farmers in Argentina Bernardo Piazzardi and M. Paladino; Universidad Austral de Argentina, Argentina Compañia Azucarera Valdez Esteban R. Brenes, Daniel Montoya & Paula Chacón; INCAE Business School Geo Biogas & Biotech: Leading solution for Biogas in Brazil Marcos Fava Neves, L. Martinez, G.O Teixeira, B. P. Casagrande, and D. B. Mancini; FEA–RP/ University Sao Paulo, Brazil 11:30 –13:00

SESSION 2: INSTITUTIONAL ENVIRONMENT, NETWORK AND MANAGEMENT Moderator: Roger Castellón Aula 1 Posadas Regional development and evolutionary dynamics of the Pisco Cluster in Chile Tomas Gabriel Bas and M. Chacana Ojeda; Universidad Católica del Norte, Chile Institutional environment and its influence in the performance of the Argentine wheat agribusiness system Sebastian Senesi; University of Buenos Aires, Argentina; B. Fuhr, H. Palau A qualitative assessment of farmer director skills in Kansas Agricultural Cooperatives Jody Wendt and B. Briggerman; Kansas State University, USA

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11:30 – 13:00

SESSION 2: CONSUMER ORIENTATION AND BEHAVIOUR

Moderator: James French

Aula 2 Posadas Do organic consumers buy less vice food?

Xibo Wan and W. Zhang; Iowa State University, USA Consumers attention and preferences for Eco–labels in aquaculture food products Migena Proi, E. Cubero Dudinskaya, E. Ozturk, S. Naspetti, and R. Zanoli; Università Politecnica delle Marche, Italy Factors affecting consumer purchase behavior after a food safety scare in South Africa Melissa van der Merwe, Z.P. Hadebe, J. Greyling, and C. Punt; Stellenbosch University, South Africa 11:30 – 13:00

SESSION 2: NEW CHALLENGES: TARGETS, EVOLUTIONS AND DIAGNOSIS Moderator: Luis Gillen Salón A Conferencias Evolution of Peruvian agro-export towards the era 3.0 Leoncio Fernández Jeri; Universidad Nacional Agraria La Molina, Peru Considering COP26 targets: Opportunities and challenges from biogas systems in Brazilian cattle household farms João Mathias and S.S. Silva; UFRJ, Brazil The productive chain of biogas in Brazil: A short analysis of its steps and three main points of improvement Marcos Fava Neves, L. Martinez, G.O. Teixeira, B.P. Casagrande, and D. B. Mancini; FEA–RP, University Sao Paulo, Brazil

11:30 – 13:00

SESSION 2: SUSTAINABLE DEVELOPMENT

Moderator: Jacques Trienekens

Salón B Conferencias Measuring the role of voluntary sustainability standards on sustainable transitions and the achievement of the sustainable development goals Karla Rubio–Jovel and T. Dietz; University of Münster, Germany; J. Sellare, Y. Damm, and J. Börner; Bonn University, Germany Sustainable development: A New Zealand agri food corporate business and cooperative response Apral Deterville, E. Garnevska, N. Shadbolt, and L. Callagher; Massey University, New Zealand Sustainable resource seeking motivations for Chinese dairy foreign direct investments in the agri–food sector Douglas Robinson; Georg-August-Universität, Goettingen, Germany; V. Otter; Wageningen University, The Netherlands 13:00 – 14:00 Lunch Cafeteria 14:00 – 14:15

INTERLUDE Salón Conferencias Tim & Denny Solso See SYMPOSIUM SPECIAL SESSIONS descriptions for complete details on pages 14-15.

Challenges and opportunities for the future of agribusiness Michael Gucovsky, Board of Directors, The Sustainability Laboratory

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14:15 – 15:45

SESSION 3: TEACHING CASE STUDIES II

Moderator: Bernardo Piazzardi

Aula 1 Posadas IMAC (Mato Grosso Meat Institute) Marcos Fava Neves, F. R. Valerio, V. Cambaúva, L. F. Martinez, C. Guerreiro; University of Sao Paulo, Brazil Santa Eduviges Jose Ignacio Sánchez Gómez and A. P. Barboza; INCAE Business School, Costa Rica 14:15 – 15:45

SESSION 3: NEW CHALLENGES: BARRIERS AND RESILIENCE Moderator: Erika French Arnold Aula 2 Posadas Drivers and barriers for technological transformation related to mild technologies in EU agri–food SMEs Giustina Pellegrini, C. Silva de Mattos, V. Otter, G. Hagelaar; Wageningen University, The Netherlands Neuropsychological and Managerial Configurations of Resilient Agro–Entrepreneurs Esteban R. Brenes, Gabriel Pichardo & Caleb Pichardo; INCAE Business School POSTER: Analyzing the Adoption and Intensity of U.S. Carbon Farming Practices Raymond Thomas and T. Dalton; Kansas State University, USA

14:15 – 15:45

SESSION 3: FARMERS – CONSUMERS: STANDARDS AND LABELS Moderator: Brian Briggeman Salón A Conferencias Sustainability standards: Outdated Assurance Systems and their consequences Enrique Uribe Leitz; Wageningen University, The Netherlands; F. Ruf; CIRAD, France The relationship between farmers’ purchasing behavior and their cognitive styles Roberto Feeney; University of Austra, Argentina Beyond coffee preferences: Knowledge of sustainable labels and sustainability concerns among undergraduate students Brenda Mamani and L. Sandoval; Zamorano University, Honduras

14:15 – 15:45

SESSION 3: MARKETS: INNOVATION, INTERNATIONALIZATION & STRUCTURAL CHANGES Moderator: Gerry Kouwenhoven Salón B Conferencias Navigating structural change in the South African Wine Industry Tracy Davids, K. Cloete, and M. Delport; Bureau for Food and Agricultural Policy, South Africa The influence of internationalization, marketing capabilities and export assistance on export performance in the roots and tubers sector from Costa Rica Luis Losilla Solano; Universidad de Costa Rica, Costa Rica; J. A. Galvis; CLAYUCA Corporation The role of innovation capacity in innovation performance of baobab enterprises William Dumenu and D. Darr; Rhine-Waal University of Applied Sciences, Germany; C. Paul; University of Goettingen, Germany

15:45 – 16:50 CAMPUS TOUR Rotonda de Posadas IFAMA 2022 World Conference

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17:00 – 18:30 Session 4: VALUE CHAIN

Moderator: Hayk Khachtryan

Aula 1 Posadas Member Heterogeneity and Organisational Commitment: An empirical study of a New Zealand dairy co-operative Meka Dhananjay Apparao, N. Shadbolt, E. Garnevska; Massey University, New Zealand Interfirm partnering in chain management – Taking a deeper look into the concept of competitive parity Barbara Richter and J. Hanf; Hochschule Geisenheim University, Germany How agribusinesses can incorporate changing consumers preferences into strategic decision making and marketing Kandas Cloete; BFAP, South Africa 17:00 – 18:00 Session 4: MARKETING

Moderator: Alessandro Scuderi

Aula 2 Posadas Specialty Crop Growers’ Attitudes and Motivations Toward Biopesticides Guil Signorini and V. Cervilieri; Ohio State University, USA Sustainable finances in agribusiness: An exploratory review in LatAm countries & Argentina Sebastian Senesi and H. Palau; University of Buenos Aires, Argentina 17:00 – 18:30 Session 4: AGRIBUSINESS EDUCATION

Moderator: Hernan Palau

Salón A Conferencias Student Immersion Experience Evaluation Gregory Baker and E. French Arnold; Santa Clara University, USA Sustainability, bioeconomy and digitalization skill needs in Agribusiness education with a multidisciplinary approach: Erasmus+ FIELDS project Francesca Sanna; University of Torino, Italy; R. Berruto, P. Busato, D. Rossi, L. Mayor, J. Trienekens; Wageningen University, The Netherlands New paradigms in agribusiness education: The case of the Food and Agribusiness Program, School of Agronomy, UBA Mariano Villano; University of Buenos Aires, Argentina 17:00 – 18:00 Session 4: MARKET INNOVATION

Moderator: Sebastian Senesi

Salón B Conferencias Economic potential of utilizing high–value ingredients extracted from Chili waste to enhance nutritional value of food products Ram N. Archarya; New Mexico University, USA Driving markets for vertical farming: The role of perceived affordances and outcomes in market innovation oriented towards sustainability Maria Bustamante; Stockholm School of Economics, Sweden 18:30 – 21:00 IFAMA 2022 WELCOME RECEPTION — Sponsored by John Deere Casa del Rector

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SYMPOSIUM SCHEDULE 07:30

SUNDAY, JUNE 19

Registration Lobby, EARTH University

08:00 – 08:50 campus tour Rotonda de Posadas 08:00 – 09:00 SPECIAL SESSION Academic 3 Room 4 Getting your research published in an international journal Gregory Baker; Santa Clara University, USA See SYMPOSIUM SPECIAL SESSIONS descriptions for complete details on pages 14-15.

09:00 – 10:30 SESSION 1: NEW PARADIGMS FOR AGRIBUSINESS

Moderator: Leoncio Fernandez

Aula 1 Posadas Analysis of transactions in the Peruvian blueberries agribusiness system case Hernan Palau, P. Castro Santander, D. Enríquez Castillo, J. Chumacero, S. Gaviño, C. Juan, and S. Senesi; University of Buenos Aires, Argentina Online organic food hub on Porto Alegre and metropolitan region Adriano Klein, C.R. de Mello Klein, G. Schultz, and L. Oliveira; Universidade Federal do Rio Grande do Sul, Brazil Organizational innovation on western Canadian farms Eric Micheels and T. Case; University of Saskatchewan, Canada 09:00 – 10:30 SESSION 1: BIOECONOMY: ASSESSMENTS

Moderator: Enrique Uribe Leitz

Aula 2 Posadas How can systemic innovation contribute to the bioeconomy transition? A qualitative content analysis Laura Carraresi; Nofima, Norway Ecological intensification practices in vegetable production in Chile, a case study Jacques Trienekens and Francisco Benitez Altuna; Wageningen University, The Netherlands POSTER: The role of farmers’ markets in the 21st century – the Hungarian case Zalán Márk Maró, Á.Török, G. Maró: Corvinus; University of Budapest, Hungary 09:00 – 10:30

SESSION 1: EFFECT OF CRISIS (COVID-19 AND CONFLICTS ZONE)

Moderator: Ram N. Acharya

Salón A Conferencias Building resilient value chains after the impact of COVID-19 disruption: Challenges for the coffee sector in Central America Ingrid Fromm; Bern University of Applied Sciences, Chile The impact of COVID-19 on digital agriculture in Kenya Edward Mabaya, J. Kangacha and J. Porciello; Cornell University, USA IFAMA 2022 World Conference

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Sustainable businesses development in post-conflict zones: A case in rural Colombia Luis Pena Levano; University of Wisconsin, USA; E. Lopez Barrera; Texas A&M, USA; J.L. DeBoer; Harper Adams University, UK; C. Fontanilla; University of Tennessee, USA; M. Mosquera; Cenipalma, Columbia 09:00 – 10:30

SESSION 1: TECHNOLOGY ADAPTATION: ASSESSMENT AND ECONOMIC IMPACTS Moderator: Hildah Lefophane Salón B Conferencias Determinants of agricultural technology adoption for small grain farmers in southern Zimbabwe Tryphina Dube-Takaza; Women’s University in Africa, Zimbabwe; B.M. Maumbe; UNICAF University, Zimbabwe; C. Parwada; Zimbabwe Open University, Zimbabwe Technical and economic analysis of small-scale maize dryers Peter Akoko, H. DeGroote; CIMMYT, Kenya; and E. Gathungu; Egerton University Economic impacts of technological changes to land, labor, and productivity growth in Sub-Saharan Africa Edwin Kpodzro; Purdue University, USA

09:00 – 10:30

SESSION 1: CASE CONFERENCE SHOWCASE

Moderator: Bernardo Piazzardi

Academic 3 Room 4 See SYMPOSIUM SPECIAL SESSIONS descriptions for complete details on pages 14-15.

Manzana verde: Uberizing the food service Ernesto Gallo; PAD Escuela de Dirección Universidad de Piura, Peru 10:30 – 12:00 SESSION 2: CONSUMER VRS STANDARDS AND LABELS

Moderator: Laura Carraresi

Aula 1 Posadas The influence of consumers’ knowledge and confusion on purchasing behavior of socially labeled fruits in high income countries Christoph Wiedenroth, V. Otter; University of Göttingen, Germany; F. Holz, Georg-AugustUniversität, Göttingen, Germany Developing the CEN/ISO 34100 series for sustainable and traceable cocoa: Observations from an innovative standard setting process Enrique Uribe Leitz; Wageningen University, The Netherlands; F. Ruf; CIRAD, France Implementation of HACCP quality protocol in agri-food SME: The case of Pankek’s Fernando Mogni, E. Parodi, S. Senesi and H. Palau; University of Buenos Aires, Argentina 10:30 – 12:00 SESSION 2: Agri TEC: opportunities, gaps and effects

Moderator: Christopher McNeil

Aula 2 Posadas Technical efficiency and technological gaps in maize production under irrigation in eastern cape Mzuyanda Christian; Northwest University, South Africa; A. Obi and N. Mujuru; University of Fort Hare; Z. Ncoyini-Manciyac, L. Mdoda; University of Kwa-Zulu-Natal; L. Gidi; University of Limpopo Opportunities and challenges for the new generation of sustainable agtech startups in lac Jorge Camusso and A.I. Navarro; University of Austral, Argentina 22

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Examining the effects of information communication technology (ICT) on South Africa’s agro-processing industries Hildah Lefophane; University of Limpopo, South Africa 10:30 – 12:00 SESSION 2: Agribusiness Strategy

Moderator: David Lehman

Salón A Conferencias Economic assessment of the fertigation system with digestate on Mediterranean crops: preliminary results Alessandro Scuderi, G. Pappalardo, R. Selvaggi, E. Trimarchi; University of Catania, Italy New enterprises in specialty coffee business. The case of Pasonki, Lima, Peru Hernan Palau, M. A. H. Llaja, K H. de Mendoza Merino, and S. Senesi; University of Buenos Aires, Argentina; Reynaldo Justino Silva Paz; Universidad Peruana Unión, Peru Preparing Gen Z for a career in agribusiness: What industry wants amid the COVID crisis Maria Kalyvaki, DeQuindre Spencer and Shane Bowyer; Minnesota State University, USA 12:00 – 13:00 NETWORKING SESSION Rotonda de Posadas 13:00 – 14:00 LUNCH Cafeteria 14:00 – 15:00 CAMPUS TOUR Rotonda de Posadas 14:00 – 15:45 SESSION 3: DISCUSSION | Practitioner SESSIONS

Moderator: Nele Herrmann Valente

Aula 2 Posadas See SYMPOSIUM SPECIAL SESSIONS descriptions for complete details on pages 14-15.

Impact of digital technologies on the social dimension of sustainability in agriculture Rolf Weber; University of Hohenheim, Germany Biodiversity performance of arable farms Rolf Weber; University of Hohenheim, Germany Precision agriculture to produce corn silage (Mexico) Luis Roberto Miranda; Tecnologico de Monterrey, Mexico Agave based fodder (Mexico) Pablo de Caso Udave; Tecnologico de Monterrey, Mexico 14:00 – 15:30 SESSION 3: CASE CONFERENCE

Moderator: Brent Ross

Academic 3 Room 4 See SYMPOSIUM SPECIAL SESSIONS descriptions for complete details on pages 14-15.

Case Methods Workshop Rocio Renia Paniagua; San Telmo Business School, Spain; Bernardo Pizzardi; University of Austral, Argentina

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14:00 – 15:30 SESSION 3: BEEF SUSTAINABILITY TRANSITION

Moderator: Peter Akoko

Salón A Conferencias Sustainability transitions in beef cattle production: Beyond the triple bottom line Yasmin Casagranda, G. de Vargas Mores, L. Dal Moro, G. Cunha Malafaia, D. Barros de Azevedo, D. Zhang, and J. Wiśniewska-Paluszak; Poznan University of Life Sciences, Poland; G. Paluszak, Huazhong Agricultural University, China Transformations in the South African beef value chain Melissa van der Merwe, Stellenbosch University, South Africa; D. Jordaan, University of Pretoria, South Africa Marketing environmental-friendly, healthier red meat products: A multi-country consumer choice experiment Emilia Cubero Dudinskaya, S. Naspetti, and R. Zanoli; Università Politecnica delle Marche, Italy 14:00 – 15:30 SESSION 3: FUTURE MARKETS

Moderator: Roberto Feeney

Salón B Conferencias Breaking down the barriers to exit and creating an enabling environment for young entrants Kandas Cloete and M. Delport; BFAP, South Africa Cadmium contamination in cacao (theobroma cacao, l.) in Costa Rica: Could the presence of this contaminant threaten cacao cultivation in the country?

Eduardo Chavez, D. Argüello; ESPOL, Ecuador; K.Carrillo, L. Ramírez; INTA, Costa Rica Diagnosis of the yerba mate agribusiness system in Paraguay with a focus on the foreign market Hernan Palau, R. Mauricio, and S. Senesi; University of Buenos Aires, Argentina 16:15

TRANSPORTATION TO SAN JOSE – ESCAZÚ Lobby, EARTH University

CAMPUS TOURS See schedule | Rotonda de Posadas EARTH University is unique among educational institutions. Its commitment to sustainability, entrepreneurship, the ecosystem, and social well-being is woven into the fabric its culture in an unparallel environment.

EARTH’s curriculum integrates agricultural sciences with technical and scientific knowledge, entrepreneurial preparation, natural resources management and a socially and environmentally responsible vision of development. Tours will be offered on tractors that take conference attendees through the main campus and around the key academic farms.

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Working together for regenerative agriculture Empowering future leaders to advance sustainability in agribusiness @ IFAMA 2022 student case competition Bayer Crop Science #FoodChainPartnership Bayer4Crops #FoodChainPartnership

In the Food Chain Partnership – and in agriculture as a whole – there is a growing ambition to make agriculture regenerative. We must achieve more than carbon neutrality and implement practices that make a positive contribution to ecosystems and people.

By protecting and nurturing our key resources – soil, water, biodiversity, livestock – we can make our ecosystems stronger, 26

increase their capacity to grow food and store carbon, and promote health and prosperity in rural communities.

That’s why we’re committed to building Food Chain Partnerships to place new innovations and practices in the hands of farmers. And we’re adding dedicated training on Regenerative Agriculture to BayG.A.P. so it has real meaning and impact within farmers’ lives.

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STUDENT CASE COMPETITION Twenty-two teams representing universities from around the world have gathered on the EARTH University to compete in the IFAMA 17th annual International Student Case Competition.

The competition begins with the preliminary rounds on Saturday. Each team is given a specially prepared case study that provides an in-depth synopsis of a “real world” business problem. The teams have just four hours to analyze the problem, formulate a solution, and create a Power Point presentation. The teams then present their solution before a panel of judges representing both industry and academia.

The best presentations from three divisions (Undergraduate, Graduate, Early Career Professionals) will be invited to advance to a Finals Round on Sunday for another day of preparations.

STUDENT CASE COMPETITION CO-CHAIRS Juan José Bolaños Herrera, CEO of Piñalbo; Costa Rica Esteban R. Brenes, INCAE Business School, Costa Rica SPONSOR

On Monday, June 20, the advancing teams will be showcased before the entire congress and a new set of judges, in a grand finale session at the Hotel InterContinental Real in San Jose.

The winners in each division will be formally announced during the IFAMA awards ceremonies occurring during the Presidential Banquet on Wednesday, June 23, on the campus of INCAE Business School.

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UNIVERSITY OR INSTITUTION EARTH University (1) EARTH University (2) Food HQ (1) Food HQ (2) Massey University (1) INCAE Business School (1) INCAE Business School (2) INCAE Business School (3) Michigan State University ISAM ITEM Mexico La Molina Peru (1) La Molina Peru (2) La Molina Peru (3) La Molina Peru (4) Kansas State University (1) Kansas State University (2) Santa Clara University South Dakota State University International Team Zamorano (1) Zamorano (2)

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COUNTRY Costa Rica Costa Rica New Zealand New Zealand New Zealand Costa Rica Costa Rica Costa Rica USA Spain Mexico Peru Peru Peru Peru USA USA USA USA USA Honduras Honduras

ADVISOR Roger Castellón Luis Guillen Abby Thompson Nicola Shadbolt Elena Garnevska Caleb Pichardo Caleb Pichardo Caleb Pichardo Brent Ross Maria del Carmen Ruiz Víctor M. R. García Leoncio Hertz Fernandez Jeri Leoncio Hertz Fernandez Jeri Leoncio Hertz Fernandez Jeri Leoncio Hertz Fernandez Jeri Alexsan Shanoyan David Lehman Erika French-Arnold Nicole Klein Victoria Salin Julio César Rendón Cantillano Julio César Rendón Cantillano

LEVEL Undergrad Undergrad ECP ECP Grad Grad Grad Grad Grad Grad Undergrad Grad Grad Grad ECP Grad Undegrrad Grad Grad Grad Undergrad Undergrad 27

FORUM SCHEDULE

MONDAY, JUNE 20

08:30 – 10:00 SESSION 1: INAUGURATION / KEYNOTE SPEECH: Food 5.0: How we feed the future Hotel Real Intercontinental Real 2 and 3 WELCOME SPEAKERS: Esteban R. Brenes, Irene Alvarado & Juan José Bolaños Conference Co Chairs Enrique Bolaños, President, INCAE Business School Arturo Condo, President, EARTH University Raj Vardhan, President, IFAMA Laura Bonilla Coto, Minister of Agriculture and Livestock, Costa Rica Francisco Gamboa, Minister of Economy, Industry and Commerce, Costa Rica KEYNOTE SPEAKER: Robert Saik, CEO, AGvisorPro, Canada While experts deliberate the optimal foods required to improve and sustain human health, we’re ignoring a truth that affects us all: to support a population nearing 10 billion by 2050, agriculture must become infinitely sustainable.

To feed the world, we have to grow 10,000 years’ worth of food in the next thirty years, which means farmers worldwide must increase food production by 60 to 70 percent.

A small percentage of those “farmers of consequence” are being called upon to grow the vast majority of the world’s staple food supply. While mighty in their ability, they need support from people who increasingly have little understanding of how they operate.

Robert Saik will take you on a journey from the “muscle era” of farming to a future where the convergence of new technologies like sensors, robotics, and machine learning make infinite sustainability achievable. With the veil lifted on modern agriculture practices, you’ll be inspired to contribute to a culture where farmers can adopt the science and tools they need to carry out their mission of feeding the planet.

10:00 – 10:30 COFFEE BREAK Hotel Real Intercontinental Terrace in front of Real 2 and 3 10:30 – 12:00 SESSION 2: Productivity gaps in the agri-food system: New approaches and technologies Hotel Real Intercontinental Real 2 and 3 MODERATOR: Roberto Artavia, President, Viva Trust, Costa Rica PANELISTS: Nicola Shadbolt, Chair of the Plant & Food Crown Research Institute; Climate Change Commissioner; and Professor, Massey University, New Zealand Jannik Aaron Dresemann, Agri benchmark & Thünen Institute of Farm Economics, Germany Arno Van der Maden, Owner and CEO, N&S del Trópico S.A, Netherlands & Costa Rica Estefania Purcelli, Lead Economist at NASA Harvest Consortium, University of Maryland, USA The essence of this panel is to establish the imperative of enhancing productivity gains and sustainability, particularly in emerging economies around the world, in order to achieve food security, income growth in rural areas, and provide a better response to the challenges posed by the developing climate crisis.

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There are huge gaps in productivity and sustainability that affect many of the countries in which agriculture still represents a significant portion of employment, and an unfortunate and unnecessary source of poverty in rural areas, malnutrition in rural and urban areas, soil degradation, water misuse and pollution, and a growing dependence on aid or international trade.

The purpose of this panel is to analyze the situation with data and applied conceptual frameworks, present case examples of countries at risk and their implication for the global and local SGDs; explore what some of the proposed solutions imply in terms of fostering an enabling platform for their productive transformation; present and discuss innovative solutions based on technological and scientific innovation, on local and international policy innovations; and the best way to deploy and share them across countries and regions.

Participants will better under the problems and risks affecting agricultural productivity growth and sustainability, particularly in emerging economies; and what are some key ideas and policies to foster and “new green revolution” based on science, technology, continuous innovation, and a commitment to deliver it in such a way that reaches those in need across the world.

12:00 – 13:30 LUNCH / STUDENT CASE COMPETITION FINALS SHOWCASE I (Sponsored by Bayer) Team Level: Early Career Professionals Hotel Real Intercontinental Real 2 and 3 INTRODUCTION: The IFAMA global Student Case Competition is a capstone event of IFAMA’s annual conferences. Student Case Competition Co-Chair, Juan Jose Bolanos, and the 2022 Case Study author, Brent Ross, Michigan State University will introduce the grand finale showcase.

See full description under Session 5.

13:30 – 15:00 SESSION 3 — What can spiders teach about regenerative agriculture?

Hotel Real Intercontinental Real 2 and 3 MODERATOR: Beatriz Arrieta, CS Commercial Operations PACA, Columbia PANELISTS: Yvonne Colomer, Executive Director, Fundación Triptolemos, Spain Oliver Bach, Innovation & Knowledge Manager, Sustainable Agricultural Network, Costa Rica Lloyd Day, Sub-General Director, IICA, Costa Rica Flavio Linares, Technical Head Manager CA&C, Fundación Solidaridad, Central América, México & Caribbean Region Spiders are abundant predators in agricultural ecosystems – they can both help and hinder our work. But what can they teach us about regenerative agriculture?

Regenerative agriculture can be a powerful tool in reducing in-field GHG emissions, cutting the environmental impact of crop protection, and empower smallholder farmers worldwide.

This session explores the topic of regenerative agriculture and why it is a vital component of sustainability.

Key stakeholders from Solidaridad, SAN, Triptolemos, IICA, and Bayer will discuss projects and initiatives they are conducting in the private sector and we’ll reveal just what spiders are teaching us about this topic.

15:00 – 15:30 COFFEE BREAK Hotel Real Intercontinental Terrace in front of Real 2 and 3 IFAMA 2022 World Conference

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15:30 – 17:00 SESSION 4 — The future of agri-food education Hotel Real Intercontinental Real 2 and 3 MODERATOR: Tanya Müller García, President, Zamorano University, Honduras PANELISTS: Larry Robertson, Founder and President, Lighthouse Consulting, USA Jorge Raul Rivera, Professor, Coffee Science & Technology, Zamorano University, Honduras Tony Salas, CEO and Founder of Shared-X In this new era of the post-pandemic, stakeholders in the food and agribusiness chains are slowly adapting to a new normal. Yet, in less than three decades, the world population will increase by 2 billion and 70% of the people will be living in cities. The global demand for food is growing while it must become ultimately more sustainable.

To achieve these ambitious targets requires that we overcome many hurdles that include navigating through political-legal systems, socio-cultural differences, facilitating economic gains while preserving precious natural resources, and equipping our workforces with the skills and education needed to adapt to the technological transformation.

Panelists will engage in a rich dialog concerning of how this impacts the food and agribusiness sector—and for Higher Education—fully aware that in order for companies to flourish in a post pandemic environment requires they pay attention to the Facts, are quick to understand and anticipate Impacts, and can implement Acts that will generate positive change. Higher Education must accelerate alternative education pathways knowing these also play a pivotal role in future workforce development.

17:00 – 19:00 SESSION 5 — STUDENT CASE COMPETITION FINALS SHOWCASE II Team Levels: Graduate, Undergraduate Hotel Real Intercontinental Real 2 and 3, and Robles (parallel sessions) MODERATORS: Juan José Bolaños & Esteban R. Brenes, IFAMA Conference Co-Chairs 2022 marks the 16th year for the IFAMA Global Student Case Competition. Twenty teams of students and early career professionals from around the world have traveled to Costa Rica to compete in the only global case competition specifically geared for the agribusiness sector. The top advancing teams will demonstrate analytical and problem solving skills before a panel of judges. All conference attendees are invited and encouraged to attend this capstone round of the competition.

The Student Case Competition consists of three divisions of competitors: Undergraduate, Graduate and Early Career Professionals. The Finals Showcase for the Early Career Professionals occurs during lunch on Monday. See 12:00 - 13:30 in the schedule.

19:00 -19:30

SPECIAL SESSION: Tony Salas, Founder and CEO of Shared-X The protagonist featured in the 2022 Student Case Competition comments on the case study and impressions of participating in the 2022 Student Case Competition.

19:30

WELCOME COCKTAIL (Sponsored by the AJE Group) Hotel Real Intercontinental Salón Arboleda

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FORUM SCHEDULE 8:30 – 10:00

TUESDAY, JUNE 21

SESSION 1 — Nature-positive food systems Hotel Real Intercontinental Real 2 and 3 MODERATOR: Arturo Condo, President, EARTH University, Costa Rica PANELISTS: Valodia Flores, CEO Cordonic, Nicaragua Oliver Vasquez, General Manager, MARS, Ecuador Kai Robertson, Senior Corporate Sustainability Advisor & Food Loss and Waste Protocol, World Resources Institute, Washington D.C., USA Pedro Beirute, General Manager Procomer, Costa Rica Accelerating the transition to food systems that are net-zero and nature-positive, and increase farmers’ resilience requires three fundamental elements to achieve a successful transition: First is to support and include food systems and farmers as part of solutions to address climate change and nature loss. Second, to accelerate and facilitate collective action through multi-stakeholder partnerships that work with farmers to drive action and deliver on net-zero, nature-positive targets. And, third to activate a change of scale to reach consumers and most producers to move to sustainable agriculture and to support the environment.

10:00 – 10:30 COFFEE BREAK Hotel Real Intercontinental Terrace in front of Real 2 and 3 10:30 – 12:00 SESSION 2 — From science to business: Collaborative science in action Hotel Real Intercontinental Real 2 and 3 MODERATOR: Nevio Bonilla, Executive Director, INTA, Costa Rica and Fontagro Board Member, Washington DC, USA PANELISTS: Edward Perello, New Sustainable Agri Ventures & Innovation Partnerships | Associate Director DSV, United Kingdom Elizabeth Arroyave, Founder of StockSafe Costa Rica, Costa Rica Claudia Esquivel Villalobos, Manager Visa La-Grupo VISA, Costa Rica Francisco Buchara, Co-founder & Managing Partner SF500 Life, Argentina Numerous studies highlight the need to increase food production while simultaneously reducing its environmental impact. Science-based solutions are key to developing new technologies that will achieve more sustainable agriculture. Since the late 90s, FONTAGRO has promoted multi-stakeholders teams that are discovering new knowledge, innovations and solutions. More recently, collaborations among the private sector, scientists and entrepreneurs are spawning new business. This panel shares cases from FONTAGRO and other successful case studies.

12:00 – 13:30 LUNCH — Keynote speaker: The use of technology and innovation of GLOBALG.A.P (Sponsored by Fresh Market) Hotel Real Intercontinental Real 2 and 3 SPEAKER: Kristian Moeller, CEO, GLOBALG.A.P., Germany IFAMA 2022 World Conference

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12:00 - 13:30 CINDE Lounge Private Event (by invitation only) Hotel Real Intercontinental Real Room CEDRO III 13:30 – 15:00 SESSION 3 — Circular economy: A new model to support social development Hotel Real Intercontinental Real 2 and 3 MODERATOR: Irene Alvarado, Co-Chair and Full Professor, EARTH University, Costa Rica PANELISTS: Alberto Hoyos, CEO, NUTRESA Cookies Division & International Vice President, Colombia & Latin America Michael Ben-Eli, Founder and Former President of The Sustainability Laboratory, USA/ Project Wadi Attir, Israel Gonzalo Chaves, CEO Dos Pinos Cooperative, Central América and Caribbean, Costa Rica Adim De, Scientific Leader, Biomaterials Innovation, CINDE, Costa Rica In a circular economy, the value of resources is maximized through sustainable design, repair, reuse, renewable resources, composting and recycling. Ideally, nothing is wasted, and the products of one industry form the resources for another, thus replacing the extraction of new resources. A successful transition to a fully circular economy requires a significant change in the way companies work as well as consumer thinking. Instead of defining success solely by last quarter’s earnings, companies will need to make decisions based on the environmental and social impact of their actions.

15:00 – 15:30 COFFEE BREAK Hotel Real Intercontinental Terrace in front of Real 2 and 3 15:30 – 17:00 SESSION 4 — From pains to solutions: How to address innovation in an ESG world Hotel Real Intercontinental Real 2 and 3 MODERATOR: Marcos Fava Neves, Professor at FGV and USP (Brazil) and Director of Markestrat Organization PANELISTS: Marlon Masis Campos, CEO, Mesofoods, Columbia Alvaro Villalobos, Chairman of the Board, Dos Pinos Cooperative, Central America and the Caribbean Alessandra Fajardo, Food Chain Partnerships Director–Strategy & Sustainability, Bayer, Brazil The world is going through a huge process of change after several events that happened in the last 5 to 10 years. Just-in-time policies are under challenge, building capacity, inventories and secure supply chains are back again in the headlines. In this new scenario of 3V’s “violent variation of the variables” innovation is crucial to adapt and to create margins. This panel will show cases of companies that are very innovative in their markets and fully driven by environmental, social and governance activities towards a ESG behavior.

17:00 – 18:30 NETWORKING SESSION Hotel Real Intercontinental Real 1 or Terrace 19:00

IFAMA BOARD and YOUNG BOARD DINNER (by invitation only) Restaurant Los Faroles, Costa Rica Country Club, Escazú

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FORUM SCHEDULE

WEDNESDAY, JUNE 22

07:30 – 08:30 FELLOWS BOARD MEETING / BREAKFAST Hotel Real Intercontinental Room Robles II 8:30 – 10:00

SESSION 1 — Digital transformation in the agri-food system Hotel Real Intercontinental Real 2 and 3 MODERATORS: Edeoba Edobor, IFAMA Young Board President, Purdue University, USA Verena Otter, IFAMA Young Board, Wageningen University, Netherlands Melissa Van der Merwe, IFAMA Young Board, Stellenbosch University, South Africa PANELISTS: Nele Hermann Valente, NextGen Agricultural Leaders at Bayer CropScience Global, Germany Jack Keeys, Lead coordinator of KPMG’s Global Agri-Food Network, IFAMA Young Board, New Zealand In a world where new innovations appear on a weekly basis; how do we capture the insight, understand the impact, and leverage the immense opportunity presented when different innovations collide?

In this interactive session, we showcase a series of emerging innovation accelerators and apply a simplified foresight impact framework to understand how emerging entrepreneurial tools and techniques could help us to achieve meaningful progress towards the UN Sustainable Development Goals.

10:00 – 10:30 COFFEE BREAK Hotel Real Intercontinental Terrace in front of Real 2 and 3 10:30 – 12:00 SESSION 2 — Agribusiness strategy: Pursuing sustainable growth after the pandemic Hotel Real Intercontinental Real 2 and 3 MODERATOR: Luciano Ciravegna, Associate Professor, INCAE Business School, Costa Rica and UK PANELISTS: Augusto Bauer, CEO, AJE Group, Peru Pablo E. Vargas, Executive Chairman, Grupo Britt, Latin America José Guillermo López, General Manager of Aseguradora Rural S.A. Adrián Alonso, Vice President of Operations, Auto Mercado, Costa Rica During the 2020-2022 period the coronavirus pandemic, and the Russian invasion of Ukraine, shaped the world economy. These events enhanced social unrest and political risk, disrupted global value chains, and caused supply bottlenecks and extreme price volatility. Meanwhile, pressures for business to improve sustainable practices have intensified. Agribusiness, responsible for a high share of deforestation in the developing world, as well as water resource depletion and CO2 emissions, is becoming a common target of criticism. How can agribusinesses adapt to this context? Can sustainability, resilience and efficiency co-exist?

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12:00 – 13:30 LUNCH — Keynote speech: Supply Chain Disruptions (Sponsored by Cargill) Hotel Real Intercontinental Real 2 and 3 KEYNOTE SPEAKER: Luis Rivera, Supply Chain Leader and Operations, Cargill Protein, Latin America Join us in a conversation about the prolonged challenges the world is facing with the Supply Chain disruptions with one of Cargill’s Operational Director in Latam 13:30

TRANSPORTATION TO INCAE BUSINESS SCHOOL

14:30 – 15:00 COFFEE BREAK (Sponsored by Coffee Britt) INCAE Business School 15:00 – 16:30 SESSION 3 — Showcase: Cacao Oro INCAE Business School, Room Manuel Jimenez and Room Lorenzo Giordano MODERATOR: Brent Ross, Professor, Michigan State University, USA CO-AUTHORS: Esteban R. Brenes, Octavio Martínez, María Fernanda López, Luciano Ciravegna and Caleb A. Pichardo PANELISTS: Octavio Martinez, Professor, INCAE Business School, and Director of the Latin American Center for Competitiveness and Sustainable Development (CLACDS), Costa Rica John Warrington, CEO, Cacao Oro de Nicaragua This case recreates the decision that Cacao Oro was facing in 2018 about choosing an appropriate business strategy to become one of the largest cocoa producers in the world.

Giif Laube, the Operations Manager, had identified three different options. First, to specialize in “conventional” cocoa, with moderate prices and high-volume transactions. Second, to specialize in “fine” cocoa, with lower-volume/higher-price and barriers to entry. Finally, to enter the market under a “hybrid” strategy, combining both approaches.

The case allows conducting analysis of the global cocoa industry, the productive conditions in Nicaragua (the host country), and the capabilities of Cacao Oro to make a more informed strategy selection.

16:30 - 18:00

SESSION 4 — Agribusiness 4.0 INCAE Business School, Room Manuel Jimenez and Room Lorenzo Giordano MODERATOR: Dean Bernard Kilian, Dean, INCAE Business School, Costa Rica PANELISTS: Gustavo Fabian Grobocopatel, President & Founder, Grupo Los Grobo, Argentina Billy Martin Pineda Flores, Disagro, Guatemala Francisco Carrete, Precision Ag Tactical Marketing Specialist, John Deere Corp, Mexico & USA, Matra John Deere Dealer, Costa Rica Anderson Franca, Head Latam, CropIn Technology Solutions Pvt Ltd, Brazil Society is currently experiencing profound technological changes. So profound are these changes that the founder of the Global Economic Forum declared it the fourth industrial

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revolution. Some of these better-known technologies include the Internet of Things (IoT), commercial platforms such as Uber, Airbnb; and cyber-physical systems such as cloud computing. These technological advancements are reshaping agricultural production and the entire agri-food chain.

While Precision Agriculture was first introduced in the 1980s, it continues to grow more sophisticated as sensors optimize the efficiency of many inputs—especially water and soil. At the same time, these sensors are generating enormous amounts of information, which makes it necessary to master data mining. Blockchain technology is also offering new ways to manage traceability throughout the entire food supply chain. All this change is occurring while the world and agriculture faces historic climate change challenges and global population growth.

This panel will discuss the most important technological advancements occurring in agriculture and how these technologies will transform the ag-sector and its implications for producing more food with diminishing resources. Members of this panel are leaders in technological change in the ag industry and will share their experiences and their vision for the future.

18:00 – 21:00 PRESIDENTIAL BANQUET INCAE Business School, Foro Luis Poma The Presidential Banquet is a gala affair that includes the presentation of several awards including the winners of the 2022 Student Case Competition, the Best Paper, Best Case Study, Fellows Award, Rising Star Award, Distinguished Service Awards and more.

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Thank you for attending IFAMA 2022.

See you in New Zealand for IFAMA 2023.

International Food and Agribusiness Management Association | ifama.org

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