IFAMA 2011 Conference Program

21st Annual World Forum and Symposium

THE ROAD TO 2050 SUSTAINABILITY AS A BUSINESS OPPORTUNITY

June 20 - 23, 2011 Frankfurt, Germany

PO Box 14145

International Food and Agribusiness Management Association . College Station, TX 77841-4145 . USA . Tel: 1.979.845-2118 . Fax: 1. 979.862.1487 . ifama@ifama.org . www.ifama.org

THE ROAD TO 2050

SYMPOSIUM AT-A-GLANCE 16:30 – 17:45 Concurrent Paper Presentations F

08:00 – 18:00 Registration Platinum Foyer 18:00 – 18:45 Concurrent Paper Presentations G 19:30 – 21:30 IFAMR Managing Editor Meeting and Dinner

Chair: Gregory A. Baker, Santa Clara University The Student Case Competition provides students an opportunity to showcase their skills to industry participants and gives universities a venue to showcase outstanding students. The competition consists of teams who simulate a fast turn-around analysis and presentation to a senior management team on a corporate hot topic.

Registration Platinum Foyer Platinum Foyer

08:00 – 09:00 Concurrent Paper Sessions H

17:45 – 18:00 Short Break

Student Case Competition

07:00 – 18:00

Poster Display Area

16:30 – 18:30 Harvard Style Case 2

08:00 – 18:00 SCC Preliminaries

*Consult Symposium Schedule for complete details

09:00 – 09:15 Short Break 09:15 – 11:15 Harvard Style Case 3 09:15 – 10:30 Concurrent Paper Sessions J 10:30 – 11:00 Networking Break

Student-Industry Agribusiness Seminar

By Invitation

11:00 – 12:15 Concurrent Paper Sessions K Discussion Session 1

Organizers and Facilitators: Eluned Jones and Victoria Salin, Texas A&M University

12:15 – 13:30

All conference attendees are invited to attend the final round of the Student Case Competition on Tuesday, 16:00.

Succession development is a front-burner topic on the minds of many agribusiness leaders today. Where will we find the talent to lead our companies in the future?

13:45 – 15:00 Concurrent Paper Sessions L Discussion Session 2

18:30 – 19:00 Student Pre-Meeting all students

IFAMA is bringing our industry’s brightest emerging front-runners together with executives in order to facilitate a rare opportunity see students engage in a high level of problem solving and analysis.

19:00 – 20:30 Student Social Champions Bar

07:00 – 18:00

Registration Platinum Foyer

Poster Display Area

Platinum Foyer

07:30 – 08:00 Platinum Ballroom 1 Symposium Welcome Coffee 08:00 – 09:00 Concurrent Paper Presentations A 09:00 – 09:15 Short Break 09:15 – 10:30 Concurrent Paper Presentations B

Building upon the success of the StudentIndustry luncheon in 2010, Novus International is sponsoring a Student-Industry Executive Case Seminar. A roundtable format will be utilized to combine a structured learning environment with the opportunity to share ideas in informal discussions. After a sustained dialogue which includes breakfast and a luncheon, a plenary gathering for a facilitated case discussion will conclude with the Agribusiness Case Seminar.

By Invitation.

Lunch

Platinum Foyer

13:45 – 15:00

Gold 2

Getting Your Research Published IFAMR Executive Editor, Peter Goldsmith shares the formula for getting your research published in a journal. Consult your conference packet for more information.

15:00 – 16:00 Networking Break POSTER RECEPTION Sponsored by Santa Clara University

Sponsored by:

10:30 – 11:15 Networking Break 16:00 – 18:00 Platinum Ballroom 1 Student Case Competition Finals Symposium Wrap-Up

11:15 – 12:30 Concurrent Paper Presentations C 12:30 – 13:30

Lunch

Platinum Foyer

07:15 – 08:45 Platinum Ballroom 1 Student-Industry Agribusiness Breakfast

18:00 – 19:30

13:30 – 14:30 Concurrent Paper Presentations D 12:15 – 13:30 Platinum Ballroom 1 Student-Industry Agribusiness Luncheon

13:30 – 15:30 Harvard Style Case 1 14:30 – 14:45 Short Break

13:45 – 15:30 Platinum Ballroom 1 Student-Industry Agribusiness Case Seminar

14:45 – 16:00 Concurrent Paper Presentations E 16:00 – 16:30 Networking Break

symposium

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Platinum Ballroom Foyer

WELCOME RECEPTION Sponsored by:

THE ROAD TO 2050

09:00 – 9:30

SUSTAINABILITY AS A BUSINESS APPROACH Andreas Rickmers , Vice President Europe, Cargill International SA Sascha Siegel, Vice President Product Dev. Eurex Frankfurt AG Carole L. Brookins, Managing Director, Public Capital Advisors Jacob R. Robbins, Managing Director, Global Sweeteners, Coca Cola Company

Session 1

Platinum Ballroom

Opening Remarks

Session 2

Platinum Ballroom

Long-Term Strategies Part 1 The panelists from Sessions 2 and 3 will provide long-term visions for food and agriculture from their unique perspectives. Can the industry from a business perspective provide a sustainable approach to meeting world food demands by 2050? Can industry self-regulate and what role will governments take in the sustainability debate and implementation? As more investment flows into agriculture, will investors be satisfied with agriculture returns? Will national interests supersede the sustainability efforts?

Session Moderator: Gerhard Schiefer, University of Bonn Industry: Michael Mack, CEO, Syngenta Food Sector: Felix Ahlers, CEO, FROSTA Commodity Trade: Dirk Bensmann, Board, Agravis 10:45 – 11:30 11:30 – 12:45

Platinum Foyer Platinum Ballroom

Session Moderator: Josef Haber, Value Chain Manager, BASF Coping with Financial Risks: Thomas Rueschen, DWS (Deutsche Bank) Value Creation through Sustainability: Peer Ederer, Scientific Director, EFAS Long-Term Vision for Financing: Carel van der Hamsvoort, Global Head for F&A Research and Advisory, Rabobank Lunch

Session Moderators: Kristian Moeller, Managing Director, GlobalGAP and Antoine Meyer, Head of New Business, Crop Protection, BASF Johann Züblin, Head of Standards and Social Compliance, Migros Bund Martina Fleckenstein, Director of EU Policy, WWF Peter Funk, General Manager, SGF International Christoph Guenther, Head Business Development, Nutritional Ingredients Europe, BASF Concurrent Session 4C

Gold 3

Value Creation Through Sustainability

Long-Term Strategies Part 2

12:45 – 14:00

Gold 1

Prof. Ray Goldberg projected during the 20th IFAMA Forum, that standards and certification will become the most growing service sector of the next decade. While retailers push for more standard compliance through certification, many food companies and governments focus more on capacity building and regulation. Will we see a competition of approaches which culminate into a nightmare for the food sector, or is the global food system able to converge in its efforts to transmit sustainability objectives throughout the supply chain?

14:00 – 15:30

Networking Break Session 3

Concurrent Session 4B

Private Standards Versus Public Regulations

Paul T. Jasper, President, IFAMA Jesus Serafin Perez, President CIAA, Fellows Award: William Gorman, Prof. Emeritus, New Mexico State Univ.

09:30 – 10:45

14:00 – 15:30

Platinum Foyer

A fundamental shift in corporate strategies occurring globally is the belief that greater social, economic and environmental responsibility is good for business. This session examines how to grow Corporate Social Responsibility and Sustainability from a compliance based risk mitigation effort into a business opportunity for sustainable growth and value creation. Using the EFAS FrieslandCampina CSR Business Case, participants will have an opportunity to discuss the challenges and opportunities of climbing the CSR value curve.

Session Moderator: Peer Ederer, Scientific Director, EFAS

CASE STUDY

Kees Wantenaar, Chairman of the Supervisory Board of Royal FrieslandCampina 14:00 – 15:30

Concurrent Session 4D

Alabaster 1

The Sovena Group 14:00 – 15:30

Concurrent Session 4A

Platinum Ballroom 1

Commodity Price Volatility: Needs and Regulation World food prices in January 2011 surpassed the 2008 peak and are at their highest level since 1990. The effects of high food prices are significant - especially on low-income food deficit countries – diminishing supplies in some countries, sharp inflation in others and an overall negative impact on economic growth and performance in all countries. Do policy makers understand agricultural futures markets, price formation and volatility? How are food industry companies handling the volatility? Does industry need more regulation? Is there too much or not enough speculation?

In less than 10 years Sovena Group has changed dramatically, from a local Portuguese food manufacturer to become the second biggest bottler of olive oil in the world. Yet, many questions and challenges lie ahead: How to consolidate and improve Sovena’s leadership position? Should Sovena concentrate on growing the private label business or should it focus on developing strong consumer brands? Which world markets and strategies should be a priority? This session will use the case method to discuss Sovena’s strategic challenges.

Session Moderator: Jose Antonio Boccherini, Director of the Agribusiness Department at Instituto San Telmo

Session Moderators: Francesco Braga, Assoc. Professor, University of Guelph Francis Declerck, Assoc. Professor, Essec Business School

FORUM M

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CASE STUDY

THE ROAD TO 2050 15:30 – 16:15

SUSTAINABILITY POLICY AND GOVERNANCE

Networking Break

Platinum Foyer 11:15 – 12:45

16:15–17:30

Session 5

Platinum Ballroom

Feedback from Focus and Panel Discussion Sessions Henk van Latesteijn will facilitate moderators and invited panelists as they recap the day’s essential takeaways from each concurrent small group discussion.

Session Moderator: Henk van Latesteijn, CEO, TransForum 19:30 – 22:00

Presidential Banquet

Platinum Ballroom

Sponsored by

Concurrent Session 8A

Platinum Ballroom 1

Competitiveness Challenges for Small and Medium Agro-Enterprises (SMAEs) Survival can be precarious for SMAEs caught between pro-small farmer government policies and large companies (with market and political power, resources and know-how). Yet, SMAEs account for a large and growing share of agricultural sector value addition and employment in developing regions.

What specific challenges are SMAE business managers facing? Are these the same in different regions? What initiatives are they taking to overcome the disadvantages? The SMAE business managers in this roundtable will give us a glimpse of the challenges they face and their business strategies for growth and survival.

Session Moderator: Doyle Baker, Chief, Rural Infrastructure and Agro-Industries Division Agriculture and Consumer Protection Depart.

Carlos da Silva, Agribusiness Economist, Rural Infrastructure and Agro-Industries Division, FAO Helena Del Rosario, General Manager, Soyuz Foods International Inc. Maria Odido, Managing Director, Bee Natural Uganda Ltd. Roumen Ivanov Simov, President, Board of Directors, Solvex Mira Frukt

07:00 – 08:15 08:30 – 09:30

Fellows Breakfast

Brasserie Restaurant

Session 6

Session 6 and 7 examine the policy and governance side of the agricultural sustainability debate. Can the agriculture industry provide strong leadership and input into the governance debate? Will national interests trump sustainability efforts? Are there vulnerable areas in the food chain given the rapid changes and demands on the food and agriculture industry?

The second day of the forum addresses some of these issues.

Session Moderator: Harald von Witzke, Humboldt University of Berlin EU Policy Vision: Martin Scheele, Environment Unit Head, EU Directorate Ag & Rural Development The Global Perspective: Wilfrid Legg, OECD, Former Head of Agricultural Policies and Environment Division EU Farmer Perspective: Shelby Matthews, Chief Policy Advisor, Copa-Cogeca

Session 7

Platinum Ballroom

Policy and Governance Part 2 Session Moderator: Harald von Witzke, Humboldt University of Berlin Business Governance: Sarah Lewis, The Sustainable Consortium (TSC) Assuring Production Resources: Derek Byerlee, formerly World Bank Competitiveness Challenges for Small and Medium Agro-Enterprises: Ralph Christy, Cornell University 10:30 – 11:15

Networking Break

Platinum Foyer

FORUM M

Concurrent Session 8B

Gold 1

Business Governance

Platinum Ballroom

Policy and Governance Part 1

09:30 – 10:30

11:15 – 12:45

How can we efficiently organize a food supply chain? How does supply chain design contribute to the cost efficiency of production and the quality and safety of food products? Managers from some of Europe’s leading meat companies share their insights into the governance of meat chains with the audience. How will partnerships with customers and suppliers develop in the future? How does the governance of supplier relationships contribute to food safety? How do meat companies meet the ever growing challenges with regard to the sustainability of food supply chains?

Session Moderators: Ludwig Theuvsen, Professor, University of Göttingen Onno Omta, Professor, Wageningen University Christoph Willers, Director, Institute for Sustainable Management Rainer Kühl, Professor, University of Gießen 11:15 – 12:45

Concurrent Session 8C

Gold 3

Assuring and Managing Scarce Resources Land markets are suffering a deep reorganization on a global basis. Who are the players controlling this reorganization? The expansion of the agriculture worldwide and the growth of the urban areas have an impact on the amount of land available and the prices to access this resource. How does the control of land by foreign governments impact food production for a country?

Investment funds are available to buy land in different parts of the world.

Does this mean significant increases in arable land values?

Session Moderators: Decio Zylbersztajn, Professor, University of Sao Paulo Jacques Trienekens, Assoc. Professor, Wageningen University Gustavo Grobocopatel, President, Los Grobos Julio Toledo Piza, Board Member, BrasilAgro

2 2011

THE ROAD TO 2050

11:15 – 12:45

INFORMATION 2011 Fellows Award

Concurrent Session 8D YUM! China

Alabaster 1

As China’s middle class grows, so does its appetite for different food choices. Yum is the parent of KFC and Pizza Hut. By sheer number of units, it is the largest restaurant company in the world. In China alone, it has over 3,800 restaurants and is opening one new store every 18 hours.

What does a middle class of 800 million people in China by 2025 hold for a fast-food enterprise like Yum? How will China deal with food safety, food security, sustainability, and obesity issues? Can Yum position itself as a healthy place to eat in China? This Harvard Case Discussion, which will be led by Mary Shelman, Harvard Business School and 2011-2013 IFAMA President, will set the stage for the upcoming 2012 IFAMA Conference that will be held in Shanghai. CASE

Since its founding, IFAMA has been successful due to the vision, hard work and creative efforts of a few key individuals. These individuals have distinguished themselves as leaders in the food and agribusiness industry as well as in service to IFAMA. This is the highest award given

by IFAMA and is only awarded to members who have made outstanding and sustained contributions to the success of the organization.

Peter D. Goldsmith Associate Professor, Department of Agricultural and Consumer Economics, University of Illinois, Urbana, Illinois, USA

Social Events Student Social: A pre-conference opportunity for all students attending the conference to meet and get acquainted.

STUDY

Session Moderator: Mary Shelman, Director Agribusiness Program, Harvard Business School

Welcome Reception: A casual social-networking event in order to welcome all conference participants.

12:45 – 14:00 12:45 – 14:00

Presidential Banquet: A dinner offering attendees an opportunity to network with colleagues.

14:00 – 15:15

Lunch Platinum Foyer Publication Policy Committee Lunch TBA Platinum Ballroom 1

Session 9

Feedback from Focus and Panel Discussion Sessions

Conference Attire

Henk van Latesteijn will facilitate moderators and invited panelists as they recap the day’s essential takeaways from each concurrent small group discussion.

IFAMA Symposium: Business Casual Attire IFAMA Forum: Business Attire Welcome Reception: Business Attire Presidential Banquet: Business Attire

Session Moderator: Henk van Latesteijn, CEO, TransForum

*Internet access available

15:15 – 16:00

Platinum Ballroom 1

Session 10

Hot Topic Session This session provides an opportunity to identify and forecast the current and future trends impacting the global food system. It will assess how acute the issues are and what alternatives are available to resolve them.

Further, strategies for management of the issues will be discussed and how companies can position themselves to address the challenges and remain competitive.

Save the Date IFAMA 2012 Shanghai, CHINA June 11-14, 2012

Session Moderator: Carole L. Brookins, Managing Director, Public Capital Advisors 16:00 – 16:15

Platinum Ballroom 1

Session 11

Forum Wrap-Up and Presidential Transition Paul T. Jasper, IFAMA President 2009-2011 Mary Shelman, IFAMA President 2011-2013 17:00– 21:00

Gold 1

Board Meeting

IFAMA Board of Directors Meeting

FORUM M

2 2011

International Food and Agribusiness Management Association IFAMA BUSINESS OFFICE Mike Lapsys, Senior Vice President Russell Garrett, Vice President Operations Kathryn White, Communications Coordinator PO Box 14145, College Station, TX 77841-4145 USA Tel: 1-979-845-2118 Fax: 1-979-862-1487 E-Mail: ifama@ifama.org Web: www.ifama.org

PROGRAM PLANNING COMMITTEE Gerhard Schiefer, Forum Co-Chair Josef Haber, Forum Co-Chair Paul T. Jasper, IFAMA President Mary Shelman, IFAMA President-Elect Melanie Fritz, Symposium, Co-Chair Jay Lillywhite, Symposium, Co-Chair Jose Boccherini, Case Workshop Co-Chair Melanie Lang, Case Workshop, Co-Chair Eluned Jones, Student-Industry Agribusiness Seminar, Co-Chair Victoria Salin, Student-Industry Agribusiness Seminar, Co-Chair Gregory Baker, Case Competition Chair SESSION ORGANIZERS Doyle Baker Francis Declerck Henk van Latesteijn Onno Omta Victoria Salin Jacques Trienekens

Francesco Braga Eluned Jones Kristian Moeller Ludwig Theuvsen Carlos da Silva Decio Zylbersztajn

Conference Sponsors

FRIENDS OF IFAMA:

Siebert Family Trust

Ross McLaren Estate