IFAMA 2012 Shanghai Conference Brochure

Co-Hosts

国际食品和农业企业管理协会

22nd Annual World Forum and Symposium

THE ROAD TO 2050 THE CHINA FACTOR 迈向2050: 中国影响 中国上海 2012年6月9日-14日

Conference Program Shanghai, China

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June 9 - 14, 2012

www.ifama.org

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT ASSOCIATION USA Tel: 1.979.845-2118 . Fax: 1. 979.862.1487 . ifama@ifama.org . www.ifama.org

THE ROAD TO 2050

SYMPOSIUM AT-A-GLANCE

SUNDAY, JUNE 10 8:00AM – 6:00PM Registration Desk Open Parlour 1 9:00AM – 4:00PM Student Case Competition Preliminary Round 7:00PM – 9:00PM Student Networking Social

MONDAY, JUNE 11 *Consult Symposium Schedule for details

7:00AM – 6:30PM Registration Desk Parlour 1 8:00AM – 7:15PM Research Posters Grand Ballroom Foyer 7:30AM – 8:00AM Symposium Welcome Coffee 8:00AM – 9:00AM Concurrent Paper Presentations A Level 9 9:00AM – 9:15AM Short Break 9:15AM –10:30AM Concurrent Paper Presentations B Level 9 10:30AM –11:15AM Networking Break 11:15AM –12:30PM Concurrent Paper Presentations C Level 9 12:30PM – 1:30PM Lunch Level 8 Ai Mei Restaurant 1:30PM – 2:30PM Concurrent Paper Presentations D Level 9 2:30PM – 2:45PM Short Break 2:45PM – 4:00PM Concurrent Paper Presentations E Level 9 4:00PM – 4:30PM Symposium Reception

The SAI Platform recently developed a resource guide of sustainable principles, best practices, and 100 tools gathered worldwide which is intended to provide a ‘blueprint’ for stakeholders: farmers (groups), traders, retailers, food & drink companies, farm management systems, and ICT-tool developers. This workshop explains how the tools are being implemented within the industry.

Panelists: Hans Jöhr, Corporate Head of Agriculture, Nestlé Gijs Kuneman, Director, Centre for Agriculture and Environment Peter-Erik Ywema, General Manager, SAI Platform 11:15AM – 12:30PM Bridge Session

Grand Ballroom

China’s Agricultural Megatrends: A Vision for 2020 This session provides a look into nine fundamental changes that are transforming the Middle Kingdom’s agricultural and food economy. These trends will not only affect the lives of more than a billion Chinese in the decades to come, but will profoundly change food markets around the world.

One of the greatest challenges those of us in the food and agriculture field face is finding ways to meet the challenges -- and seize the opportunities.

Presenter: Eric Trachtenberg, Director, Food & Agriculture Sector, McLarty Associates 11:15AM – 12:30PM Career Expo for Professionals 12:30PM – 2:00PM Lunch Level 8 2:00PM – 3:30PM Student Case Competition Finals

Paris Ballroom Ai Mei Restaurant Grand Ballroom

Student Case Competition Sponsor

4:30PM – 5:45PM Concurrent Paper Presentations F Level 9 5:45PM – 6:00PM Short Break 6:00PM – 7:15PM Concurrent Paper Presentations G Level 9 7:30PM – 9:30PM IFAMR Editor Dinner Favola Wine Cellar

TUESDAY, JUNE 12 *Consult Symposium Schedule for details

7:00AM – 6:30PM 8:00AM – 9:00AM 7:30AM – 9:00AM 8:00AM – 9:00AM 8:00AM – 12:30PM 9:15AM – 10:30AM

Registration Desk Parlour 1 2013 Program Planning Meeting Parlour 4 Student Breakfast Favola Restaurant Getting Your Research Published Parlour 3 Shanghai Jiao Tong University Session Parlour 5 SAI Sustainability Platform Grand Ballroom

Measuring and Monitoring Quantitative Sustainability Impacts at a Farm Level The SAI sustainability platform is the only global food industry initiative for sustainable agriculture. It seeks to involve all stakeholders in the food system willing to play an active role in the development, recognition and implementation of sustainable practices for mainstream agriculture.

In its seventh year, the Student Case Competition is a capstone event for IFAMA, offering students a rare venue to demonstrate their analytical and problem solving skills before a panel of senior management judges. It also gives universities an opportunity to showcase the next generation of business leaders. All conference participants are invited to attend the final presentations. The results will be announced during the Welcome Reception.

Sponsors

4:15PM – 5:15PM Publication Policy Committee Meeting 4:15PM – 6:15PM Student Career Expo

Parlour 3 Paris Ballroom

Companies will showcase career opportunities for students. Industry and academic professionals interested in meeting with the companies are invited to visit the booths between 11:15 - 12:30PM on Tuesday. See Symposium Program for list of participating companies.

7:00PM – 9:00PM

Welcome Reception Sponsor

Grand Ballroom

CONCURRENT SESSIONS

WEDNESDAY, JUNE 13 9:00 - 9:30AM

Session 1

Grand Ballroom

Forum Welcome

CAI Wei, Vice President, Shanghai Jiao Tong University Mary Shelman, Harvard Business School, IFAMA President 9:30 - 10:45AM

Session 2

Grand Ballroom

The Road to 2050: The China Factor Moderator: Mary Shelman, IFAMA President

China’s Role in the Global Food Economy: A Look Forward As China and other countries seek to secure a portion of their future food resources from other regions in the world, global relationships must expand and evolve. How will Chinese and foreign companies successfully cooperate in the future?

Patrick Yu, President, COFCO Roger Heng, Deputy President, Bank of Montreal (China) Co. Ltd. 10:45 - 11:30AM

Networking Break

Sponsor Covered Logistics &Transportation 11:30 - 12:45PM

Session 3

Nick Rosa, Managing Director, ContiAsia Food Safety: A Threat or an Opportunity?

This presentation will address food safety and security from a long-term supply and demand perspective. China has taken important steps to make food safety a priority, with the nation’s first food safety law taking effect in 2009. How can the opportunities be managed?

Roland Decorvet, CEO, Nestle China Food Waste from Post Harvest Loss Recent analyses indicate that approximately 1/3 of the food produced for human consumption is lost or wasted globally, which amounts to about 1.3 billion tons per year. Losses in Eastern and Southern Africa alone are valued at $1.6 billion USD per year, or about 13.5% of the total value of grain production. This presentation explores current knowledge regarding this issues and proposes way to effectively reduce loss in agribusiness food chains.

Steve Sonka, Director, ADM Institute. University of Illinois

2:15 - 3:45PM

Concurrent Session 4A

2:15 - 3:45PM

Concurrent Session 4B

Grand Ballroom 4

Supply Chain Integration and Agro Park Development Increasing purchasing power is revolutionizing food consumption patterns in terms of quality and quantity. What role does vertical integration and/ or agroparks (e.g., vertical and horizontal integration of a number of value chains) play in delivering safe, high-quality, and eco-efficiently produced foods?

Grand Ballroom

Rapidly Expanding Internal Markets in China: Opportunities and Challenges China became the world’s second largest economy in 2010 and is poised to overtake the United States in 2030, if it can continue its move from export dependency to the development of an internal market. What opportunities and challenges come with this transition?

Lunch Student-Industry Lunch

Moderator: Kristian Moeller, Managing Director, GlobalGAP Yang Zhigang, Certification and Accreditation Administration, PRC Carlos Abboud, Founder and Executive Vice President, Newbell Trade Nan Li, Director, Market Transformation Initiative China, WWF Joseph Wozniak, International Trade Center, UN Daniel Sham, President & Managing Director, dTREE & Associates

Moderator: Henk van Latesteijn, CEO, Value Mediation Partners Xiaoyong Zhang, Senior Researcher, Wageningen UR

Changing Internal Demand and Sustainable Development Moderator: Mary Shelman, IFAMA President

12:45 - 2:15PM 12:45 - 2:15PM

Development of Good Agricultural Practice in China The challenge of globalizing markets is nowhere greater than in the primary food sector. In China, safe food is no longer considered a luxury but a necessity. What is the current status of Good Agricultural Practices in China in meeting those global and domestic needs?

Ai Mei Restaurant Favola Restaurant Grand Ballroom

2:15 - 3:45PM

Concurrent Session 4C

Parlour 5

Innovation, Technology, and Food Security Many technical innovations in agricultural and food systems are sparked by biotechnology. How does China look upon the role of agricultural biotechnology in ensuring adequate food security?

Moderator: Michael Cook, Professor, University of Missouri Jennie Shen, Director, Business Affairs and Bus. Development, Pioneer China Ismael Roig, President, ADM, Asia Pacific Yuping Lu, General Manager, DBN Biotech Center, Beijing 2:15 - 3:45PM

Concurrent Session 4D

Parlour 2

Linking Food Safety and Sustainability Business Opportunities in China What are some strategies the private sector can implement for a safer food supply Can businesses maintain the trust of consumers? Western companies—with the specialties in equipment and expertise in management knowledge developed from years of compliance with stringent sustainability regulations—can export knowledge to assist their Chinese counterparts meet the rising levels of Chinese environmental laws and informed consumers. In this session two companies will present their business strategy linking food security and sustainability, and share experiences with this strategy in China.

Moderator: Sander Mager, Director, License to Grow Jan Holthuis, CEO, HIL Lawyers & Advisers Jan Cortenbach, CTO, Wellhope - De Heus China Bram Koppert, Project Manager China, Koppert Biological Systems

2:15 - 3:45PM

Concurrent Session 4E

Paris Ballroom

THURSDAY, JUNE 14

Student-Industry Agribusiness Seminar Sponsor

7:00 - 8:00AM 8:00 - 9:30AM

Finding, recruiting and developing young leaders able to lead and manage agribusiness companies in the future is a major priority among global firms today. IFAMA’s commitment to the development of young talent is a unique platform of our organization. This session brings the Ag sector’s brightest students together with industry leaders to engage in high-level problem solving and analysis. This event is limited to Industry professionals and students.

Moderators: Eluned Jones & Victoria Salin, Professors, Texas A&M University 3:45 - 4:30PM

Networking Break

Sponsor

3:45 - 4:30PM “The World on the Tongue” Book Signing Marcos Fava Neves invites you to get a signed copy of his latest book in the Grand Ballroom Foyer.

4:30 - 5:30PM

Session 5

Grand Ballroom

Fellows Breakfast Session 6

Le Bistrot Grand Ballroom

The Role of China in the Evolving Agricultural World Moderator: Carole Brookins, Managing Director, Public Capital Advisors

The Changing Chinese & World Consumer: Creating Shared Value and Future Impacts With the rapid rise of China’s middle class and other global trends in food consumption, what will be the impact for the agricultural world?

Dan Meagher, President, Global Animal Nutrition Solutions, Novus International China’s Production Potential: Strategies and Policies Since adopting market-based reforms 30 years ago, China’s ability to meet its food and agricultural needs has exceeded expectations. How has China succeeded? Will they meet current and future needs? What can other countries learn?

Brady Sidwell, VP Corporate Development and Strategy, OSI Group, Asia Pacific, Middle East and Africa China Investments Abroad: What Will it Look Like in 2020?

To what extent is China looking overseas to ensure food security? What is China’s investment strategy abroad?

Wednesday Takeaways: What Did We Learn?

What are the foreseen consequences of China’s growth in demand? How do we deal with these consequences?

Alex Chu, Chairman, Managing Director, Everbright Asia Pacific Investment, Union Bright Consultants

Moderator: Henk van Latesteijn,CEO, Value Mediation Partners

9:30 - 10:30AM

7:30 - 9:30PM

Presidential Banquet

Grand Ballroom

Sponsor

Session 7

Grand Ballroom

The Role of China in the Evolving Agricultural World Moderator: Marcos Fava Neves, Professor, Marketing and Strategy, University of Sao Paulo

Changing Position of China in the Global Food Market Rapid economic developments have changed China’s position in the global food market. Not only in their share of the market, but also in their influence in that market. How will China’s position further change?

Daron Hoffman, Director, Food & Agribusiness Research, Rabobank

Save the Date

THE ROAD TO 2050

June 2013 - Atlanta, Georgia, USA

Trade Liberalization: The Keys to Sustaining Growth?

As the world’s largest agricultural economy and an important player in world agricultural markets, China’s role in international agricultural trade has implications for agricultural producers, consumers, and policymakers globally.

What are the trends for the future?

Zuo Changsheng, Deputy Director General, Agricultural Trade Promotion Center, Ministry of Agriculture, PRC Outlook on Global Cooperation and New Strategic Alliances With China’s changing role their needs for new strategic alliances also changes. What characterizes these new strategic alliances? What types of global cooperation fit best with China’s need?

Akarin Gaw, Executive Director, Business Development, Americold

CONCURRENT SESSIONS 10:30 - 11:15AM

Networking Break

The Role of China in the Evolving Agricultural World 11:15 - 12:45PM

Concurrent Session 8A

Grand Ballroom

Doing Business in China: ‘Alone a Bumpy Road, Together a Drivable Way’ Even as China has become more open to Western firms, many feel it still remains tricky territory to navigate. What are proven strategies to successfully start a business venture in China?

Moderator: Sander Mager, Director, License to Grow Ina Enting, Managing Director, Dutch Meat & Feed Centre Berry Wang Wei, Chief Representative China, Dutch Meat & Feed Centre 11:15 - 12:45PM

Concurrent Session 8B

Parlour 5

New Global Players from China In the last few years some Chinese businesses have transformed from rapidly expanding local players to dominant players in the world market.

What does this development mean for the agribusiness community, and how will this influence global strategic alliance in the marketplace?

Moderator: Marcos Fava Neves, Professor, Marketing and Strategy University of Sao Paulo Raj Vardhan, Senior Vice President, Regional Controller China, Olam Intl.

Jiqin Han, Professor, Nanjing Agricultural University 11:15 - 12:45PM

Concurrent Session 8C

Paris Ballroom

Models for Human Capital Development in China and Beyond All around the globe the future of the industry is determined by the quality and competencies of the people involved. Human capital development is a new rising star on the strategic agenda of agri-businesses. What are the opportunities and challenges? What role can IFAMA play?

Moderator: Aidan Connolly, Vice President, Alltech John Purchase, CEO, Agricultural Business Chamber, South Africa Gregory Duerksen, President, Kincannon & Reed Dennis Conley, Professor, University of Nebraska and Chair, IFAMA Human Capital Task Group 12:45 - 2:15PM 12:45 - 2:15PM 12:45 - 2:15PM

Lunch Student Council Industry Think Tank

2:15 - 3:15PM

Session 9

Ai Mei Restaurant Favola Restaurant Favola Wine Cellar Grand Ballroom

Thursday Takeaways: What Did We Learn?

Moderator: Henk van Latesteijn, CEO, Value Mediation Partners 3:15 - 4:00PM

Session 10

Grand Ballroom

The China Factor and the Road to 2050

Strengthening foreign alliances and partnerships is essential to meeting the future global food demands. What can we do to move the agenda forward to create a sustainable future for all?

Mary Shelman, Harvard Business School, IFAMA President 5:00 – 7:00PM 7:30 – 9:30PM

Board Meeting Paris Ballroom Board Dinner Nanjing Lu Room Floor 64

INFORMATION 2012 Fellows Award Recipients Since its founding, IFAMA has been successful due to the vision, hard work and creative efforts of a few key individuals. These individuals have distinguished themselves as leaders in the food and agribusiness industry as well as in service to IFAMA. This is the highest award given by IFAMA and is only awarded to members who have made outstanding and sustained contributions to the success of the organization.

Erica Kuhlmann Marketing and Managing Director, Food and Consumer Group, BMO Harris Bank, Chicago, Illinois, USA Jacques Trienekens Professor, Management Studies, Wageningen University, The Netherlands Daniel Conforte (1955 - 2012) Senior Lecturer, Agribusiness, Massey University, New Zealand

Social Events Student Social: A pre-conference opportunity for all students attending the conference to meet and get acquainted.

Welcome Reception: A casual social-networking event in order to welcome all conference participants. Winners of the Best Paper Competition and Student Case Competition winners will be announced.

Presidential Banquet: A formal dinner offering attendees an opportunity to network with colleagues.

Conference Attire IFAMA Symposium: Business Casual Attire IFAMA Forum: Business Attire Welcome Reception: Business Attire Presidential Banquet: Business Attire *WIFI Access Available on Conference Level. Check IFAMA Registration Desk for login details.

PRESIDENTIAL WELCOME Dear Friends and Colleagues, Ni hao and welcome!

Shanghai is one of the world’s most modern and dynamic cities. It is an exciting and fitting spot for IFAMA’s 22nd Annual World Forum and Symposium. China—with its large population, growing wealth, limited environmental resources, and ability to quickly change— will play an increasingly important role in global food and agribusiness over the coming years, ultimately affecting everyone in the global food system.

Our co-host, Shanghai Jiao Tong University, and our dedicated program planning committee have put together a program of top industry speakers, research presentations, and special sessions on sustainability and human capital designed to expand our understanding and raise critical issues for further exploration. We are especially pleased to welcome our 120+ student participants who come from 30 countries. Attracting, developing, and retaining talented individuals is essential if we are to produce and deliver abundant and safe food that meets the needs of all consumers in an environmentally sustainable manner.

I encourage you to take advantage of the many opportunities for learning available over the next four days. Listen carefully, ask questions, share your own insights and opinions, and get to know your colleagues from around the world. Enjoy the conference!

Mary Shelman, Director, Agribusiness Program, Harvard Business School IFAMA President, 2011 - 2013

IFAMA BUSINESS OFFICE Russell Garrett, Vice President Operations Kathryn White, Communications Coordinator Marlene Clanton, Conference Coordinator Susan Livingston, Conference Staff PROGRAM PLANNING COMMITTEE Paul T. Jasper, Forum Co-Chair Marcos Fava Neves, Forum Co-Chair Mary Shelman, IFAMA President Henk van Latesteijn, Committee Member Sander Mager, Committee Member Dennis Conley, Symposium Co-Chair Holly Wang, Symposium Co-Chair Victoria Salin, Symposium Co-Chair Greg Baker, Case Competition Co-Chair Murray McGregor, Case Competition Co-Chair Jose Boccherini, Harvard Style Case Chair Eric Spell, Student-Industry Career Exposition Victoria Salin, Student Industry Seminar Co-Chair Eluned Jones, Student Industry Seminar Co-Chair SESSION ORGANIZERS Aidan Connolly Kristian Moeller Xiaoyong Zhang

Steve Sonka Jennie Shen Ingrid Hagen

CHINA LOGISTICS

Conference Sponsors

Xiangdong Xin, David Snodgrass Pei Guo, Jiqin Han and Peter Batt

Friends of IFAMA: Siebert Family Trust, John and Carol Nichols and Ross McLaren Estate