21st Annual World Forum and Symposium June 20 - 23, 2011 Frankfurt, Germany
THE ROAD TO 2050 SUSTAINABILITY AS A BUSINESS OPPORTUNITY
Top Leaders Share Forward Thinking Strategies for the Future Jesus Serafin Perez President CIAA Spain
Mike Mack CEO, Syngenta Switzerland
Why You Should Attend This Event 4 Listen
to food, finance, policy and Ag leaders share their strategies for global sustainability.
4 Collaborate Carel van der Hamsvoort Global Head, Food & Agribusiness Research, Rabobank The Netherlands
Felix Ahlers CEO, FROSTA AG Germany
Julio Toledo Piza CEO, BrasilAgro Brazil
Martina Fleckenstein Director of EU Policy Agriculture & Sustainable Biomass for WWF Germany
Shelby Matthews Chief Policy Advisor Copa Cogeca Belgium
Kees Wantenaar Chairman, Supervisory Board FrieslandCampina The Netherlands
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with other industry professionals, policy makers and academics to feed and sustain the future.
4 Contribute
to the debate on how to meet future food demands with limited resources.
4 Meet
the best and the brightest multi-national students who have chosen careers in the food and Ag sector. A must for those recruiting, educating and developing future leaders for management teams!
Register Today for Substantial Savings!
Forum Co-Chair: Gerhard Schiefer, University of Bonn Forum Co-Chair: Josef Haber, Value Chain Manager, BASF
FORUM: DAY ONE - WEDNESDAY, JUNE 22 09:00 Session 1: Opening Remarks
Concurrent 4 B
THE Part 1: Sustainability as a Business Approach ROAD TO 2050
Paul Tuck Jasper, CEO, Cover Logistics and President IFAMA Jesus Serafin Perez, President CIAA Long Term Visions The panelists from Sessions 2 and 3 will provide long-term visions for food and agriculture from their unique perspectives. Can the industry from a business perspective provide a sustainable approach to meeting world food demands by 2050? Can industry self-regulate, what role will governments take in the sustainability debate and implementation? As more investment flows into agriculture, will investors be satisfied with agriculture returns? Will national interests supercede the sustainability efforts?
Session Moderators: Kristian Moeller, Secretary, GlobalGAP and Antoine Meyer, BASF SE
Session Moderator: Gerhard Schiefer, University of Bonn Industry: Michael Mack, CEO Syngenta Food Sector: Felix Ahlers, CEO FROSTA Commodity Trade: Dirk Bensmann, Board Agravis
Value Creation through Sustainability A fundamental shift in corporate strategies occurring globally is the belief that greater social, economic and environmental responsibility is good for business. This session examines how to grow Corporate Social Responsibility and Sustainability from a compliance based risk mitigation effort into a business opportunity for sustainable growth and value creation. Using the EFAS FrieslandCampina CSR Business Case, participants will have an opportunity to discuss the challenges and opportunities of climbing the CSR value curve. Attendees of this session should sign up and prepare by reading the case study in advance.
Johann Züblin, Head of Standards and Social Compliance, Migros Bund Martina Fleckenstein, Director of EU Policy, WWF Peter Funk, General Manager, SGF International Christoph Guenther, Head Business Development, Nutritional Ingredients Europe, BASF SE CASE STUDY
Concurrent 4 C
Panel Discussion
09:30 - 10:45 – Session 2
10:45 – 11:30 Networking Break Session Moderator: Josef Haber, Value Chain Manager, BASF Coping with Financial Risks:Thomas Rueschen, DWS (Deutsche Bank) Value Creation through Sustainability: Peer Ederer, Scientific Director, EFAS Long-Term Vision for Financing: Carel van der Hamsvoort, Global Head for F&A Research and Advisory, Rabobank
14:00 – 15:30 Session 4: Concurrent Sessions Commodity Price Volatility: Needs and Regulation World food prices in January 2011 surpassed the 2008 peak and are at their highest level since 1990. The effects of high food prices are significant - especially on low-income food deficit countries – diminishing supplies in some countries, sharp inflation in others and an overall negative impact on economic growth and performance in all countries. Do policy makers understand agricultural futures markets, price formation and volatility? How are food industry companies handling the volatility? Does industry need more regulation? Is there too much or not enough speculation? Session Moderators: Francesco Braga, University of Guelph and Francis Declerck, Essec Business School Andreas Rickmers , Corporate Vice President, Cargill International SA Sascha Siegel, Vice President Product Dev. Eurex Frankfurt AG Carole L. Brookins, Managing Director, Public Capital Advisors Jacob R. Robbins, Managing Director, Global Sweeteners, The Coca Cola Company
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Concurrent 4 D
12:45 – 14:00 Lunch
Session Moderators: Peer Ederer, Scientific Director, EFAS Kees Wantenaar, Chairman of the Supervisory Board of Royal FrieslandCampina CASE STUDY
The Sovena Group In less than 10 years Sovena Group has changed dramatically, from a local Portuguese food manufacturer to become the second biggest bottler of olive oil in the world. Yet, many questions and challenges lie ahead: How to consolidate and improve Sovena’s leadership position? Should Sovena concentrate on growing the private label business or should it focus on developing strong consumer brands? Which world markets and strategies should be a priority? This session will use the case method to discuss Sovena’s strategic challenges. Participants should sign up for the session and prepare by reading the case study in advance. Session Moderator: Jose Antonio Boccherini, Director of the Agribusiness Department at Instituto San Telmo 15:30 - 16:15 Networking Break 16:15 - 17:30 Session 5
Panel Discussion
Panel Discussion
11:30 – 12:45 Session 3
Concurrent 4 A
Private Standards versus Public Regulations Prof. Ray Goldberg projected during the 20th IFAMA Forum, that standards and certification will become the most growing service sector of the next decade. While retailers push for more standard compliance through certification, many food companies and governments focus more on capacity building and regulation. Will we see a competition of approaches which culminate into a nightmare for the food sector, or is the global food system able to converge in its efforts to transmit sustainability objectives throughout the supply chain?
Feedback from Focus and Panel Discussion Sessions Henk van Latesteijn will facilitate moderators and invited panelists as they recap the highlights and essential takeaways from each concurrent small group discussion for conference attendees. Session Moderator: Henk van Latesteijn, CEO, TransForum
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THE ROAD TO 2050
Part 2: Sustainability policy and governance
Session Moderator: Harald von Witzke, Humboldt University of Berlin EU Policy Vision: Martin Scheele, Environment Unit Head, EU Directorate Ag & Rural Development The Global Perspective: Wilfrid Legg, OECD, Former Head of Agricultural Policies and Environment Division EU Farmer Perspecitive: Shelby Matthews, Chief Policy Advisor, Copa-Cogeca
Panel Discussion
09:30 - 10:30 Session 7 Session Moderator: Harald von Witzke, Humboldt University of Berlin Business Governance: Sarah Lewis, The Sustainable Consortium (TSC) Assuring Production Resources: Derek Byerlee, formerly World Bank Competitiveness Challenges for Small and Medium Agro-Enterprises: Ralph Christy, Cornell University 10:30 - 11:15 Networking Break
Concurrent 8 B
Business Governance How can we efficiently organize a food supply chain? How does supply chain design contribute to the cost efficiency of production and the quality and safety of food products? Managers from some of Europe’s leading meat companies share their insights into the governance of meat chains with the audience. How will partnerships with customers and suppliers develop in the future? How does the governance of supplier relationships contribute to food safety? How do meat companies meet the ever growing challenges with regard to the sustainability of food supply chains? Session Moderators: Ludwig Theuvsen, Professor, University of Göttingen Onno Omta, Professor, Wageningen University Christoph Willers, Director, Institute for Sustainable Management Rainer Kühl, Professor, University of Gießen
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12:45 – 14:00 Lunch Break 14:00 – 15:15 – Session 9
Panel Discussion
Session Moderator: Doyle Baker, FAO and Carlos da Silva, FAO
CASE STUDY YUM! China As China’s middle class grows, so does its appetite for different food choices. Yum is the parent of KFC and Pizza Hut. By sheer number of units, it is the largest restaurant company in the world. In China alone, it has over 3,800 restaurants and is opening one new store every 18 hours. What does a middle class of 800 million people in China by 2025 hold for a fast-food enterprise like Yum? How will China deal with food safety, food security, sustainability, and obesity issues? Can Yum position itself as a healthy place to eat in China? This Harvard Case Discussion, which will be led by Mary Shelman, Harvard Business School and 2011-2013 IFAMA President will set the stage for the upcoming 2012 IFAMA Conference that will be held in Shanghai. Conference registrants will receive the Yum! case in advance of the conference and have an opportunity to participate in this exciting case discussion.
Session Moderator: Mary Shelman, Director Agribusiness Program, Harvard Business School
Feedback from Focus and Panel Discussion Sessions Henk van Latesteijn will facilitate moderators and invited panelists as they recap the highlights and the essential takeaways from each consecutive small group discussion for conference attendees. Session Moderator: Henk van Latesteijn, CEO, TransForum 15:15 – 16:00 – Session 10 – Hot Topic Session
Panel Discussion
Concurrent 8 A
11:15 - 12:45 Session 8: Concurrent Sessions Competitiveness Challenges for Small and Medium Agro-Enterprises (SMAEs) Survival can be precarious for SMAEs caught between pro-small farmer government policies and large companies (with market and political power, resources and know-how). Yet, SMAEs account for a large and growing share of agricultural sector value addition and employment in developing regions. What specific challenges are SMAE business managers facing? Are these the same in different regions? What initiatives are they taking to overcome the disadvantages? The SMAE business managers in this roundtable will give us a glimpse of the challenges they face and their business strategies for growth and survival.
Assuring and Managing Scarce Resources Land markets are suffering a deep reorganization on a global basis. Who are the players controlling this reorganization? The expansion of the agriculture worldwide and the growth of the urban areas have an impact on the amount of land available and the prices to access this resource. How does the control of land by foreign governments impact food production for a country? Investment funds are available to buy land in different parts of the world. Does this mean significant increases in arable land values? Session Moderators: Decio Zylbersztajn, Professor, University of Sao Paulo and Jacques Trienekens, Associate Professor, Wageningen University Gustavo Grobocopatel, President, Los Grobos Julio Toledo Piza, CEO, BrasilAgro
Concurrent 8 D
Panel Discussion
08:30 - 09:30 Session 6 Session 6 and 7 examine the policy and governance side of the agricultural sustainability debate. Can the agriculture industry provide strong leadership and input into the governance debate? Will national interests trump sustainability efforts? Are there vulnerable areas in the food chain given the rapid changes and demands on the food and agriculture industry? The second day of the forum will address some of these issues with remarks from several panelists.
Concurrent 8 C
FORUM: DAY TWO - THURSDAY, JUNE 23
To Be Announced. This session is intentionally reserved to respond to a food system issues currently making headlines. The topics will be announced closer to the final program date. Session Moderator: Carole L. Brookins, Managing Director, Public Capital Advisors 16:00 - 16:15 – Session 11 – Wrap up Forum Closing: Presidential Transition Tuck Jasper, IFAMA President 2009-2011 Mary Shelman, IFAMA President 2011-2013
2011
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THE SYMPOSIUM MONDAY & TUESDAY, June 20 - 21 ROAD TO 2050 Symposium Co-Chair: Melanie Fritz, University of Bonn Symposium Co-Chair: Jay Lillywhite, New Mexico State University Scientific Research Symposium Research papers, cases, discussion sessions and posters provide the intellectual foundation for discussions which occur during the Forum. More than 140 papers will be presented on topics appealing to a variety of interests including: l Global Economic and Financial Crisis l Environmental Conflicts within the Food System l Technology and Innovation in Meeting Food System Challenges l Global Food Outlook l Customer Orientation and Marketing l Responsible Food Supply System l Human Capital Development and Management Issues Case Study Workshops Co-Chair: Jose Antonio Boccherini, Instituto San Telmo Co-Chair: Melanie Lang, University of Guelph The Case Study Workshops feature both research and teaching cases directed at a broad audience of professionals who are interested in developing effective agribusiness cases and using them as learning tools. The Case Study Workshop will showcase four unique teaching cases that utilize the Harvard style teaching format. These sessions are hands on and designed to stimulate a group discussion. They are open to anyone willing to participate in the group discussions and are useful to: 4 Instructors using and developing cases, as a way to obtain useful and constructive feedback. 4Instructors interested in using cases, as a way to identify new teaching materials and get in contact with their authors. 4 Students and conference attendees as a source to increase their knowledge on the issues and topics presented in the case. A copy of the full cases to be discussed will be sent to participants who sign up in advance. A summarized version of the case will be available and delivered at the beginning of the sessions. Student-Industry Case Symposium Facilitators: Eluned Jones and Victoria Salin, Texas A&M University Building upon the success of 2010 conference Student-Industry Lunch and mini-case discussion, Novus International will host a Student-Industry Case Symposium during the 2011 conference in Frankfurt. The groupbased format is designed to allow industry and student attendees to exchange information in depth, and debate alternative approaches to a timely issue in small groups. After a sustained dialogue in small groups,
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over breakfast and lunch on Tuesday, June 21, a plenary gathering for a facilitated case discussion will conclude the Case Symposium. Registered participants for this symposium will receive the case two weeks prior to the event, to allow time to prepare for the analysis. More information will follow. Student Case Competition Co-Chair: Gregory A. Baker, Santa Clara University Co-Chair: Eluned Jones, Texas A&M University The Student Case Competition provides students an opportunity to showcase their skills to industry participants and gives universities a venue to showcase outstanding students. The competition consists of teams who simulate a fast turn-around analysis and presentation to a senior management team on a corporate hot topic. Teams are limited to 4-5 participants. SCC teams are comprised of students representing universities from around the world including: Argentina, Armenia, Brazil, Canada, South Africa, U.S.A. and The Netherlands. All conference attendees are invited to attend the final round of the Student Case Competition on Tuesday afternoon.
Symposium at-a-glance Sunday, June 19, 2011 8:00 – 18:00 Registration Desk Open 8:00 – 17:00 Student Case Competition Preliminary Round Monday, June 20, 2011 07:00 – 18:00 08:00 – 17:30 08:00 – 17:30 08:00 – 17:30
Registration Desk Open Symposium Poster Displays Symposium Paper Presentations “Harvard-Style” Showcase
Tuesday, June 21, 2011 07:00 – 18:00 08:00 – 17:30 08:00 – 15:30 08:00 – 12:30 12:15 – 13:30 13:45 – 15:30 16:00 – 17:00 17:00 – 18:00
Registration Desk Open Symposium Poster Displays Symposium Paper Presentations “Harvard-Style” Showcase Student-Industry Lunch Student-Industry Case Symposium Student Case Competition Finals IFAMA Bridge Session
2011
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THE EARLY BIRD SPECIAL ROAD TO 2050 SAVE $100 BY REGISTERING BEFORE MAY 6, 2011 REGISTRATION INFORMATION FORUM & SYMPOSIUM REGISTRATION The IFAMA Forum and Symposium will be held on June 20-23 at the Frankfurt Marriott Hotel in Frankfurt, Germany.
FRANKFURT MARRIOTT HOTEL Favorable rates for sleeping rooms have been secured at this luxury hotel for IFAMA participants. Reservations can be made on the IFAMA website by going to the 2011 Frankfurt Conference webpage and clicking on the Hotel Reservation link. A credit card is required to reserve your room and guarantee the reservation, but your card will not be charged prior to your stay.
Professional or student registration fees include: • All conference sessions, Monday - Thursday • All lunches and networking breaks, Monday - Thursday • Welcome Reception - Tuesday, June 21, 18:00 (6:00pm) • Presidential Banquet - Wednesday, June 22, 19:30 (7:30pm)
SLEEPING ROOM RATES Single Occupancy = 150 Euros (inclusive of VAT and breakfast) Double Occupancy = 175 Euros (inclusive of VAT and breakfast) To secure rooms at this rate, please book by May 1, 2011. To book the Frankfurt Marriott online please go our website at www.ifama.org and click the Frankfurt Conference link. Conference ID: MU7MU7A
SPOUSE/GUEST REGISTRATION FEE INCLUDES: • All lunches and networking breaks • Welcome Reception and Presidential Banquet REGISTRATION CANCELLATION POLICY A refund of fees will be granted in response to written requests prior to June 1, 2011. After this date, a $200 cancellation fee will be charged. No refunds for cancellations will be possible after June 11, 2011. CONFERENCE ATTIRE Please dress comfortably in business casual attire. Frankfurt’s daily temperatures in June average between 72 - 80F or 15-24C. Dressing in light-weight clothing is recommended but also include a waterproof jacket for unexpected showers. TRANSPORTATION Airport: Frankfurt - FRA Phone: 49 69 18053724636 Hotel direction: 9.3 mile(s) SW • Subway service, fee: 3.20 EUR (one way) • Estimated taxi fare: 30.00 EUR (one way) • Limousine service available on request
HOTEL ADDRESS Frankfurt Marriott Hotel Hamburger Allee 2 | 60486 Frankfurt/M. | Germany Main Tel : +49 69 7955 2483 Reservation Tel: +49 69 7955 2222 Fax: +49 69 7955 2265 HOTEL CANCELLATION POLICY Cancellations must be made 48 hours before your arrival date. ALTERNATE HOTELS If you are seeking a less expensive option, there are a number of economy hotels available in Frankfurt that can be located and booked over the internet. There is more information on hotels located on our website at: https://www.ifama.org/events/conferences/2011/HotelInformation.aspx
REGISTRATION —THREE SIMPLE STEPS
Other Transportation • Bus Station: Festhalle/Messe (0.1 mile(s) E) • Subway Station: Messe/Festhalle U4 (0.3 mile(s)) • Train Station: Frankfurt Main Train Station (0.7 mile(s))
1. Go to the IFAMA website homepage (www.ifama.org). 2. Click on the “2011 Conference Registration” button. 3. Complete the online registration instructions.
SAVE $100 PRE-REGISTRATION SPECIAL REGISTER BEFORE MAY 6
BEFORE MAY 6 Member
Non-Member
AFTER MAY 6 Member
Non-Member
IFAMA - Professional Fee
$800
$950
$900
$1,050
IFAMA - Student Fee
$500
$575
$600
$675
IFAMA - Spouse/Guest Fee
$400
$400
$400
$400
Welcome Reception Only
$90
$90
$90
$90
Presidential Banquet Only
$100
$100
$100
$100
Recent Participants Include *
International Food and Agribusiness Management Association IFAMA BUSINESS OFFICE Mike Lapsys, Senior Vice President Russell Garrett, Vice President Operations Kathryn White, Communications Coordinator PO Box 14145, College Station, TX 77841-4145 USA Tel: 1-979-845-2118 Fax: 1-979-862-1487 E-Mail: ifama@ifama.org Web: www.ifama.org PROGRAM PLANNING COMMITTEE Gerhard Schiefer, Forum Co-Chair Josef Haber, Forum Co-Chair Paul T. Jasper, IFAMA President Mary Shelman, IFAMA President Elect Melanie Fritz, Symposium, Co-Chair Jay Lillywhite, Symposium, Co-Chair Greg Baker, Case Competition Co-Chair Eluned Jones, Case Competition Co-Chair Jose Boccherini, Case Workshop Co-Chair Melanie Lang, Case Workshop Co-Chair SESSION ORGANIZERS Doyle Baker Francis Declerck Henk van Latesteijn Kristian Moeller Jacques Trienekens
Francesco Braga Onno Omta Ludwig Theuvsen Carlos da Silva Decio Zylbersztajn
INDUSTRY ADM Agland Investment Services Inc. AgCareers Asian Development Bank Alltech Auchan Baker Tilly Netherlands Battaglia Food Safety Systems BASF BMO Capital Markets Borlaug Institute Cargill Carrefour Group CHS The Coca-Cola Company COFCO DANONE Diamond of California Dow AgroSciences Federal Reserve Bank, USA HUNGERIT John Deere METRO Monsanto Company NestlĂŠ Olam International PICK SZEGED Co. Pioneer Hi-Bred International Price Waterhouse Rijnconsult Rabobank Ruiz Food Products SPAR Sunkist Syngenta SYSCO
Conference Sponsors
TransForum Unilever Yesbank GOVERNMENT NON-PROFIT Agricultural Development International Carbon Disclosure Project Center for Food Integrity Dairy Cooperatives Association DLG - German Agricultural Society GLOBAL GAP Grocery Manufacturers of America European Organization for Quality Farm Foundation FIRA Bank of Mexico Government of Western Australia IFCN Dairy Research Center Institute of Food and Res. Economics Inter-American Inst. for Ag Cooperation International Food Information Council International Grains Council Russian Federation Ministry of Ag National Farm Products Council National Meat Association New Zealand Trade and Enterprise Ontario Ministry of Ag and Food The World Bank United Nations FAO USDA/USAID World Agricultural Forum World Bank ACADEMIC Programa de Agronegocios y Alimentos, FAUBA, Argentina Armenian State Agrarian University Cornell University Curtin University of Technology ESSEC Business School Harvard Business School *Abbreviated Participant List