2017 Take A Seat Media Kit

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No act of kindness, no matter how small, is ever wasted. - Aesop


Overview The International Furnishings and Design Association of New England (IFDA-NE) and the Take A Seat Planning Committee are preparing the 2017 Take A Seat series of events to benefit four select charitable organizations. This year’s Fifth International Annual Event will once again highlight the work of area design professionals and their contributions to the community. Architects, builders, craftsmen, and designers are invited to either up-cycle a chair or craft a new chair from repurposed materials and submit it for display in the Take A Seat Traveling Exhibit (May 2-23, 2017) and at the Gala (June 1, 2017). The chair will be sold in the Gala’s auction to benefit one of four pre-selected charitable organizations. Students of the trade are encouraged to submit a chair as well. IFDA-NE is honored to have New England Home magazine return as Take A Seat’s media sponsor for a second year. Their support and dedication to our organization has genuinely helped make this event a great success.


I have found that among its other benefits, giving liberates the soul of the giver.

- Maya Angelou


Expect The Unexpected 2017 ushers in a new twist on IFDA-NE’s Take A Seat events. For the first time, four Diamond Patrons will choose a chair designer with whom they will collaborate on the design of a chair to submit for this year’s Take A Seat. These Patrons will have the opportunity to personally select a 501c3 charity to benefit from the proceeds of the auction. The Diamond Patrons and their charities will be named at a Designer and Charity Debut celebration in March, 2017. Following the Debut party, architects, builders, craftsmen, designers and students can craft and submit their own designer chair for inclusion in the 2017 award-winning series of Take A Seat events. They also will be able to choose one of the four charities to benefit from the proceeds from the sale of their chair. IFDA-NE will host four traveling exhibits with a champagne kick-off and a private press preview at Mitchell Gold + Bob Williams’ Boston showroom on May 2, 2017. The remaining three traveling exhibits will be announced shortly. The Take A Seat Gala will be hosted at Royale, located in the historic theater district and the epicenter of downtown Boston. Built in 1918 this former opera house boasts a gigantic 33,000 square foot venue with one of the largest indoor LED walls in the New England Area (9ft tall x 16ft wide 10mm LED wall). The Gala will offer a silent auction and a live auction, in addition to gourmet fare served by attending chefs, live entertainment, and VIP seating.


The test of a civilization is in the way that it cares for its helpless members.

- Pearl S. Buck


All For A Good Cause Over the past two years, this event has raised over $30,000 dollars in New England for select charities. We know we can raise much more in 2017! We’ll start by raising $10,000 in collaboration with our Diamond Patrons*. Next, we’ll launch our Take A Seat designer chairs in an exciting bid-by-smart-phone silent auction at the Gala. The designer chair with the highest bid for each charity in the silent auction will be placed into the live auction along with the Diamond Patron chairs. And just to make the evening more interesting, we’ve added four elaborate experience packages to the live auction! The proceeds of the first package will go toward the charity of choice for the Diamond Patron who attracted the most silent auction chair designers to their charity. The second package benefits the Diamond Patron’s charity who attracted the most ticket sales; while the third package benefits the Diamond Patron’s charity who attracted the highest bid for their chair. The last package will benefit the Diamond Patron’s charity who attracted the highest bids for their charity from the silent auction. At the end of the evening, our goal is to make a notable impact for four well-deserving charities. *Reference the Diamond Premium Patron Sponsorship details for more information.


Sponsorship Opportunities


Diamond Premium Patrons Four Available at $6,000 each

............. Benefits include:: •

• •

$2,500 plus the proceeds raised from your designer chair will benefit the 501c3 charity of your choice (501c3 charity must have: an office established in Massachusetts; a hi-res logo; a 2-3 minute hi-def, professionally shot informational video, and a direct source to accept proceeds) Proceeds from additional designer chairs from the silent auction whose designers select your charity will benefit your charity Proceeds from live auction packages can benefit your charity if you • Attract the most silent auction chair designers to your charity • Attract the most ticket sales • Attract the highest bid for your chair • Attract the highest bids for your charity from the silent auction Chair Designer and Sponsor will be • included in all press releases • recognized publically at the Take A Seat Designer & Chairity Debut party • personally, introduced to press at private press review • given prominent placement of designer chair at entry to all traveling exhibits • recognition on the www.takeaseat.ifdane.com website • logo inclusion on all invitations, posters and media sponsor full page event ad • solo mention on Take A Seat Facebook and Twitter pages • solo mention on IFDA-NE Facebook and Twitter pages • solo mention on media sponsor Facebook and Twitter pages • annual membership to IFDA-NE (applies to new members only) Gala Benefits include • 8 tickets to the gala • reserved private seating in one of four VIP balconies for your party of 8 • an exclusive 5’ solo banner at the event • a full-page ad in the gala program guide • recognition by event speakers from the podium • chair displayed and included in live auction • logo included on digital loop throughout the gala all evening • $100 Uber gift card To sponsor, please contact New England Home at 800-765-1225.


Emerald Patrons Four Available at $5,000 each

............. Benefits include:: •

Host all designer chairs for one week in May within exclusive designated market during Traveling Exhibit

Boston (May 2) SOLD

South Shore (May 9) SOLD

North Shore (May 16)

Western Suburbs (May 23)

Cocktail Reception hosted in your display area for Traveling Exhibition (food and beverage provided by IFDA-NE and our sponsors)

Company name/logo on step & repeat board at Gala

Company name/logo on invitations and website

4 Gala tickets

Inclusion in all event press releases

Full page ad in Gala program

Social Media exclusive post highlighting sponsor as Emerald Patron

To sponsor, please contact New England Home at 800-765-1225.


Ruby Patrons Seven Available at $3,500 each

.............

1. Social Media Display Ruby Patron

Benefits include:: •

Social media continuous display on a 65-inch TV on a rolling stand at gala with prominent logo on TV feed

Company name/logo on invitations and website

2 Gala tickets

Inclusion in all event press releases

Social Media exclusive post highlighting sponsor as Ruby Patron

.............

2. Step And Repeat Photo Area Ruby Patron

Benefits include:: •

Stage background scene* for step and repeat banner with product and/or brand in conjunction with event theme. Scene will be included in every photo of each guest arriving and posted online.

Company name/logo on invitations and website

2 Gala tickets

Inclusion in all event press releases

Social Media exclusive post highlighting sponsor as Ruby Patron

*Design must be approved by Take A Seat Planning Committee and all staging items are the responsibility of the sponsor to move, set up 2 hours prior to the event and breakdown immediately at the end of the event and removed.

To sponsor, please contact New England Home at 800-765-1225.


Ruby Patrons Seven Available at $3,500 each

.............

3. Food Station Ruby Patron – 4 Available

Benefits include:: •

Stage background scene* with product and/or brand in conjunction with event theme.

Company name/logo on invitations and website

2 Gala tickets

Inclusion in all event press releases

Social Media exclusive post highlighting sponsor as Ruby Patron

*Design must be approved by Take A Seat Planning Committee and all staging items are the responsibility of the sponsor to move, set up 2 hours prior to the event and breakdown immediately at the end of the event and removed.

.............

4. Gala Favor Ruby Patron

Benefits include:: •

Prominent logo and website screened on selfie sticks distributed to guest upon entering

Company name/logo on invitations and website

2 Gala tickets

Inclusion in all event press releases

Social Media exclusive post highlighting sponsor as Ruby Patron

To sponsor, please contact New England Home at 800-765-1225.


Sapphire Patrons Six Available at $1,000 – $2,500 each

.............

$2,500: Gala Sapphire Bar Patron $1,500: Champagne Kick-off Sapphire Bar Patron $1,500: Designer & Charity Debut Party Sapphire Bar Patron $1,000: per traveling exhibits (3) Sapphire Bar Patron

Benefits include:: •

Prominent logo at bar and on printed napkins

Company name/logo on invitations and website

1 Gala ticket

Inclusion in all event press releases

Social Media exclusive post highlighting sponsor

To sponsor, please contact New England Home at 800-765-1225.


The proper aim of giving is to put the recipient in a state where he no longer needs our gifts. - C.S. Lewis


Take A Seat Fact Sheet

What:: Awarded Gold in the PRISM awards for Best Event of the Year, Take A Seat has become one of New England’s signature spring fundraising events—and is drawing over 300 of the area’s most devoted design lovers to this year’s series of events.

Dates: March, 2017 Take A Seat Designer & Charity Debut April 25, 2017 Take A Seat Designer Chair Photoshoot May 2, 2017 Take A Seat Champagne Kick-off/Private Press Review/Traveling Exhibit May 9, 2017 Take A Seat Traveling Exhibit South Shore Cocktail Reception May 16, 2017 Take A Seat Traveling Exhibit North Shore Cocktail Reception May 23, 2017 Take A Seat Traveling Exhibit Western Suburbs Cocktail Reception June 1, 2017 Take A Seat Gala

Audience: Over 300 influential design professionals, community leaders and philanthropic donors who believe that giving back to the community is rewarding. Our attendees are 8% architects, 10% builders, 10% designers, 20% suppliers, and 52% highly active consumers in the residential design industry.

Media Exposure: In 2016, Take A Seat garnered hundreds of social media impressions that have gone viral from Take A Seat’s Twitter and Facebook feeds; IFDA-NE’s Twitter and Facebook feeds and New England Home’s Facebook page—both to a general and targeted audience of design lovers. The event has been featured by: • Boston Common • Boston Design Guide • Boston Home • Design New England • IFDA-New England • interiors+ sources

• • • • • •

MetroWest Daily News New England Home The Editor At Large Wellesley Weston Wicked Local Boxford Wicked Local Natick

For more information, visit: www.takeaseat.ifdane.com



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