IFDA New England Spring 2011 Newsletter

The Newsletter

N EW E N G LA N D

Spring Issue 2011

President’s Letter Doing Business with People you Know, Like and Trust Dear IFDA New England Chapter Family,

My use of the word family in the salutation is a reflection on our chapter: large enough to offer a wide spectrum of design professionals, but small enough to allow members to easily get to know one another.

But simply being a member of IFDA will never turn contacts into contracts, without making the effort to build upon the relationships our organization makes possible. And people do business with people they know, like and trust.

Jacqui Becker

Have you ever been in a personal relationship when you rarely showed up, perhaps occasionally just for a free meal, and then had nothing to contribute to the conversation?

And how did that work out for you?

Participating in IFDA events definitely does work, but only if you’re honest with yourself about why you’re there: not to “get business”, but to build relationships, get some visibility for your business, and create the opportunity for people to know, like and trust you. Go to events and also help your colleagues make connections, and it will become evident that you are there to help others, not take from them. From there it is just common sense practice.

Why would you ever go to the internet to Google a lighting designer when you have begun to build a relationship with a local lighting designer that attends the same networking event that you do? You wouldn’t!

Add relevant, dynamic, educational programming to the networking at our events, and the value of IFDA participation is obvious. 2011 started with a superb program on LED Lighting at our Silver Sponsor, Wolfers Lighting.

IFDA was one of almost a dozen sponsoring associations for the first Annual Meet Massachusetts networking event, (continued on page 2)

IFDA New England 2011 Board of Directors President Jacqueline Becker, Jacqueline Becker Fine Arts Consulting Services Phone: 617.527.6169 Fax: 617.527.3116 jacqui@beckerfinearts.com www.beckerfinearts.com

VP Communications Ray Bachand, 60nobscot Home Furnishings Work: 978.440.8066 ray@60nobscot.com www.60nobscot.com www.SherbornWoodworks.net

VP Hospitality Nicole Hogarty, Nicole Hogarty Designs Work: 401.831.7878 Mobile: 508.380.4103 nicole@nicolehogarty.com www.nicolehogarty.com

President Elect VP Membership Robert Henry, Audio Video Designs Work: 617.965.4600 x140 Mobile: 781.710.7442 rhenry@avdesigns.com

VP Communications Mark Landry, Landmark Services Work: 508.962.3000 info@landmarkservices.com www.landmarkservices.com

VP Awards Arnold H. Lagueux, Century Furniture Work: 617.737.0501 Fax: 617.737.2857 Mobile: 774.226.6177 alagueux@centuryfurniture.com

Treasurer Tricia LeVangie, California Closets Work: 617.962.0981 Fax: 508.554.9873 Home: 617.962.0981 TLevangie@calclosets.com www.californiaclosets.com Secretary Peter Dolat, Viking Center/Delia Inc. Work: 207.310.1951 pdolat@deliainc.com www.deliainc.com

VP Community Service Christine Kay, Trademark Style Work: 781.718.6568 Fax: 781.749.3021 Home: 781.718.6568 chriskay@trademarkstyle.com www.trademarkstyle.com VP Corporate Sponsors VP Financial Resources Bob Ernst, FBN Construction Co. Inc. Work: 617.333.6800 Fax: 617.333.6813 bernst@fbnonline.net www.fbnconstruction.com

VP Education VP Networking Carolyn Baker Meek, FIFDA, Boston Architectural College NE School of Art & Design Work: 508.358.2876 cmeek2@comcast.net

VP Events Diana James, East Coast Designs Inc Medallion Gallery Work: 617.236.8283 Mobile: 781.249.7002 dmj1208@hotmail.com www.eastcoastdesignsinc.com www.medalliongallery.com Immediate Past President Sue Adams, Sue Adams Interiors Work: 978.475.3567 Fax: 978.475.0577 sadams@sueadamsinteriors.com www.sueadamsinteriors.com Industry Liaison Bob Grossman, Wolfers Lighting Work: 781.890.5995 Home: 508.561.7263 grossb@wolfers.com

(Letter from the President continued from page 1)

a standing room only soiree at the UMass Club in Boston. The panel discussion “Team Work-Architects, Builders and Designers: The Power of a Winning Team” was held at our newest sponsor, Medallion Gallery, and resulted in a passionate discussion about the theme of this letter, building business and promoting trust among design professionals.

Upcoming programs of equal quality will include AudioVideo Home Automation, CAD programming including Sketch Up, a tour of the LEED Home on the North Shore, and looking out into the future, the IFDA National Symposium in Philly in September.

Building trust in the “non-sales environment” of IFDA events takes time, so don’t expect immediate results. The next time you think attending our events is not worth your time, think about the potential business relationships that you are about to cheat yourself out of. And then go ahead, Google a stranger to do business with.

Once again, how’s that working out for you?

Jacqui Becker IFDA New England Chapter President

Members Making News

Photo credit: Benita Patel

Judith Monteferrante Fine Art Print “Fluid Motion” won a Silver Award in the COLOR Single Image Contest and was published in COLOR Magazine Issue 13, May 2011 - available now. Other recent work on her website http://www.judithmphotography.com including fine art nudes, seascapes, landscapes, floral portraits and Africa.

In December, Kathleen Sullivan Elliott, FIFDA, was selected to be one of the designers for Shreve Crump and Low’s “Festive Tables 2010, A Celebratory Showcase of Tablescapes by Boston’s Premier Interior Designers”. Shreves hosted two charity galas to showcase the tables. The charities chosen this year were the Massachusetts Society for the Prevention of Cruelty to Children and Room to Dream Foundation. We were very proud to be a part of this.

Photo credit: Tony Scarpetta

Michael J. Lee, Michael J. Lee Photography, is honored that during the month of March, his photography was featured in New England Home, Design New England, Boston Common Magazine and The Boston Globe Magazine. These projects represented a wide array of subjects from interiors and architecture to landscape.

Peter Griffin announces that Woodbourne Builders were winner of 2010 Gold Contractor of the Year Award for Best Exterior Renovation. Peter Griffin took on the task of turning the owner’s vision into reality.

Woodbourne Builders transformed an existing dilapidated Back Bay roof deck into an area for entertaining, with music and an outdoor home theater. They created a multi level raised deck with built-in cedar seating and storage. The design included cabinets that house an LCD screen and a refrigerator. Peter worked with, fellow IFDA member Rob Henry’s company, Audio Video Design who supplied and installed audio/video components. Woodbourne Builders were also winners of 2010 Contractor of the Year awards for Interior Renovation and Historical Restoration.

Poggenpohl Boston is pleased to announce they were recently awarded the “2010 Best Showroom Customer Service” Award by Ted Chappell, President of Poggenpohl U.S., Inc. The four-member Boston design team, led by Rosemary Porto, was selected from over 30 Poggenpohl kitchen design studios across the U.S. for their exceptional customer relations and dedication. www.boston.poggenpohl.com.

Linda Stimson, owner of Inner Visions Interiors received great P.R.and business exposure by chairing a community building event called “The Artists Within Us”. Thirty artists set up their paintings, photography and museum quality metal sculpture etc.in a temporary gallery at Temple Isaiah in Lexington. Patrons of the arts were invited to stroll and connect with each artist while munching healthy bites provided by Baker’s Best of Boston. This is one way for Interior Designers to highlight their business’ while building community.

New Members

By Rob Henry, VP Membership Our chapter has been making good strides in attracting interest with new member prospects. Our aggressive and interesting schedule for events and programs is a key reason for people looking to join the New England chapter. We continue having a monthly lunch meeting for new and prospective members. These meetings provide a forum to meet other people and get a full orientation about IFDA. As always, we would appreciate all of our existing members to refer people to me that would be interested in evaluating the organization.

IFDA National has introduced some new dues structures that allow people to join mid year and not have to pay the full 2011 dues. We did not have this available last year and this change should provide incentive for people to join throughout the year.

New Members since our last newsletter: Jim Catlin Herrick & White

Chris Magliozzi Bay Point Builders

Bill Craig Guido Frame Studio

Matt Remeika Audio Concepts

Helen Hanan Helen Hanan Interior Design

Connecting Design

The IFDA New England Buddy System

by Nicole Hogarty, VP of Hospitality

Linda Merrill and Michael J. Lee have partnered on producing the cover images for Linda’s digital magazine ::Surroundings::. For each issue, Michael and Linda will select a showroom or store to be the setting for a cover image designed by Linda and photographed by Michael. The March/ April “Color” issue was the first of this new partnership. The magazine is published every other month and “kitchens and dining” is the theme for the next issue. www.surroundingsmagazine.com

The Buddy System is designed to encourage all new members to participate in all of our wonderful programming that Diana James, VP of Programming, has put together this year. Regardless of one’s age, it is simply human nature that no one likes to walk into an unfamiliar room alone. At IFDA we believe you get what you give. We want all members to experience the rewards of being part of our community with all of its shared benefits. In the near future we will be reaching out to new members with a brief questionnaire to ensure the best fit. It may be the person who brought them into IFDA or someone who happens to live close by. We would also like all new members to let us know when signing in at an event that they are a new to IFDA. Therefore, someone at the door will be available to guide them through the process and make an introduction or two.

IFDA Serving the Community

by Chris Kay, VP Community Service

Lucy Dearborn of Lucia Lighting and Donna Venegas of Venegas and Company have formed a strategic partnership in order to bring to their designer clients a wide array of beautiful kitchen and lighting products, all located at the Venegas and Company showroom located at the Boston Design Center in Suite 620. The team invites you to stop by Venegas and Company or visit www.lucialighting.com or www.venegasandcompany.com to learn more.

The IFDA Community Service Committee would like to sincerely thank the generous IFDA Members who donated nearly $3,000 recently at our Angel Tree fundraiser that will benefit Boston’s Ronald McDonald House. Our Chapter has worked for many years with “the House” to refurbish this home away from home for children who are undergoing cancer treatment and their families who need a place to stay close to area hospitals. To learn more about how you can help contact Chris Kay, VP of Community Services at chriskay@trademarkstyle.com.

We want to hear from YOU! Send in your news and design connections for inclusion in the next newsletter to: Linda Merrill, newsletter editor at linda.m.merrill@gmail.com Submit a brief paragraph of copy ready text (4-5 sentences) and hi-res photo with photo credits if applicable.

Photography Primer We all deal with ever changing technologies and ways to promote our businesses or products and it can be difficult to keep up with the tech requirements of photography. Rosemary Fletcher provides this handy guide to photography.

Rosemary Fletcher Rosemary Fletcher Photography PO Box 3515, Framingham, MA 01705-3515 T/F: 508-877-1299 | rf@rosemaryfletcher.com | www.rosemaryfletcher.com

Differences between low-resolution and high-resolution images: Pixel Considerations: • The maximum pixels/inch you need to make a good image depends on how close you will be viewing the image and on the resolution of the medium.

• Billboards usually have low-res images because they are viewed far away and therefore need only a few pixels/inch.

• When viewing pictures much closer, you need a higher resolution so that images appear sharp.

• Monitor or standard TV resolution is usually 72 pixels/inch; high-definition TV (HDTV) requires more pixels/inch.

• Magazine photos typically need 300 pixels/inch.

• File size (see below) depends on the amount of file compression as well as the total number of pixels.

PPI: Pixels per inch. Used to state an image’s output (print) resolution. Measured in terms of the number of pixels per linear inch. A higher ppi usually translates to a better-looking printed image. [2] DPI: Dots per inch. A measurement of how many dots of color a printer can create per linear inch. Higher DPI means better print quality on some types of printers. However, on some other printers, dpi is not as critical. [2]

File Types or Formats: JPEG (Joint Photographic Expert Group) • Use JPEGs for Web use and for viewing on your computer.

• All Web browsers and e-mail programs can display JPEG images.

• JPEG is a compressed file and is a smaller file than a TIFF. • Each time you “save” a JPEG file, it loses quality. Therefore, the image quality is reduced.

• Opening and closing the image does not alter the file. The file is altered only when you click on “save”.

TIFF (Tagged Image File Format) • TIFF is a large file that doesn’t Social lose quality each time you Networking “save” the file.

• TIFF has a higher image quality than JPEG. • The file size of a TIFF is larger than that of a JPEG. www.facebook.com/IFDANewEngland • Web browsers and e-mail programs can’t display TIFF pictures.

• Use TIFFs for professional If you are a member of printing—for example, advertising and magazines.

Facebook or LinkedIn,

IFDA New England has pages on both services.

So, login, join in and get connected!

File Size • File size refers to the digital size of an image. It can be expressed in kilobytes (kB), megabytes (MB), or gigabytes (GB).

• Images with more pixels can produce more detail at a given printed size. However, since their file sizes are larger, they need more disk space to store, and they’re slower to edit and proof. [1] • File size is affected by file format: JPEG files are compressed; TIFF files are not compressed.

• The file size depends on the number of pixels in a photo, also referred to as pixel dimensions (# pixels wide by # of pixels high).

• If you’re taking your own pictures and plan to use the images for publication purposes, make sure you select your camera’s highest resolution and quality setting. Please refer to your camera’s manual, as resolution and quality settings vary between camera models. [2]

How to figure out how big the file should be when supplying an image to a magazine: • You need to know the PPI (pixels per inch) or the line screen (133 is standard but, it can vary). Your file should be roughly two times the line screen—for example, 2 x 133 = 266, and then round up to 300.

• The higher the DPI, the smaller the dots and the finer the image quality will be.

• You need to know the dimensions of the photo—for example, 8x10 or 5x7.

• Or, the magazine may ask for a 20 MB file instead. If so, apply this formula: Square the resolution (dpi x dpi) x required size (width x height) x number of colors (red, green, blue), all divided by one million.

For example, if you want to be able to print an 8x10 at 300 dpi, you will need a 21.6 MB file (300 x 300 x 8x10 x 3 ÷ one million).

Another way to think about it is in pixel dimensions: • If you need an 8x10 print file, your pixel dimensions will be 8 inches x 300 PPI and 10 inches x 300 pixels; or 2,400 pixels by 3,000 pixels. If you need an 8x10 image for the Web, then multiply the dimensions by 72 PPI, making a 576-pixel by 720-pixel image.

What resolution do I need to send my images to the printing press?

It’s recommended you first speak with the printing professional who’s responsible for doing your printing. Here’s a guideline to follow to help you choose your resolution for publications: Newspaper ad 65–85 lpi (line screen) Average magazine/brochure 133 lpi High-end magazine & brochure 150 lpi Annual report 177 lpi Fine art & coffee table book 200 lpi Notes: 1. Adobe Photoshop User Guide 2. Digital Photography for Dummies

130–170 ppi 200–266 ppi 225–300 ppi 265–350 ppi 300–400 ppi

LED Lighting Seminar at Wolfers February 7, 2011 After several weather delays, we met at Wolfers Lighting for a seminar on the uses of LED lighting in home design. The limited future of the incandescent light bulb and how all these changes affect the building and design industries was the topic of discussion, followed by a delicious reception.

Steve Brand, Susan Arnold, Jacqui Becker & Bonnie Forbes

Teresa Burnett, Kendra Weldon & Peter Griffin

Diana James & Beverly Rivkind

Bob Grossman & Ray Bachand enjoying lunch

Jacqui Becker, Teresa Burnett & Peter Dolat

Steve Brand, Susan Arnold, Jacqui Becker & Bonnie Forbes Photos by Linda Merrill

Annual Holiday Party at the Union Club of Boston December 8, 2010 A great time was had by at all our annual Holiday dinner, which was once again held at the beautiful Union Club of Boston. During the evening, special recognition awards were handed out to: Nicole Hogarty Certificate of Appreciation for personal generosity and support of the Walk for Education.

Linda Merrill IFDA “Pulitzer” Award in recognition of enormous contribution in the area of communications.

Wayne Southworth Member of Distinction for your willingness to lead and guide our Chapter for two terms as President.

Rebecca Wilson Rising Star Award for support and frequent attendance at the 2010 New England Chapter events.

Bob Ernst IFDA “Trump” Award for much appreciated business acumen and insight.

Jean Donohue Certificate of Appreciation for willingness and generosity to go beyond when asked to share your talents and time as a photographer.

Rob Henry Heart and Soul Award for amazing commitment and dedication to the chapter membership.

John Gambell Service Appreciation Award for outstanding commitment to design education.

Kathie Chrisicos & JoAnn Reed

Jacqui Becker Commitment Award in grateful recognition of undying commitment to the chapter.

Donna Vanegas & Amanda Larose

Andrea Wald, Rosemary Fletcher & Jodi LeMae

Richard Irwin & Mark Landry

Linda Stimson, Teresa Burnett & Kathie Chrisicos

Sue Adams, Susan Shulman & Wayne Southworth

Bob & Lisa Riddle

Carolyn Meek, Al Lagueux, Linda Mariani

Making new friends

Steve Twombly, Gail Ravgiala Photo credit: Sabrina Velandry

Wayne Southworth addresses attendees

Linda Stimson, Chris Magliozzi, Jessica Theiss & Marilyn MacLeod

Edwina Drummond, Kris Shaffer, Susan Tata-Fitzgerald & Elyssa Fenster Past Presidents in attendance: (l-r) Leslie Fine, Kathleen Sullivan Elliot, Wayne Southworth, Teresa Burnett, Kathie Chrisicos & Sue Adams

Board of Directors: (l-r) Chris Kay, Jacqui Becker, Tricia LeVangie, Andrea Wald, Sue Adams, Bob Ernst, Pat Fontecchio, Sue Adams, Peter Dolat, Diana James, Rob Henry & Al Lagueux

Enjoying the party!

Teamwork Panel Discussion February 28, 2011 Medallion Gallery on Boylston St. was the location for a lively discussion on the value of teamwork on a design project. Moderated by renovation consultant Bruce Irving, the panel included Rosemary Porto, Poggepohl; Michael McClosky, Michael McClosky Design Group; Bob Augustine, Robert Augustine Architect; Treff LeFleche, LDa Architecture & Interior Design; Brian Anderson, Anderson Porter Design; Bob Ernst, FBN Construction; Mark Landry, Landmark Services; and John Kelsey, Wilson Kelsey Design.

Jacqui Becker & Beverly Rivkind

Bruce Irving, Bob Augustine, Brian Anderson, Mark Landry, John Kelsey, Michael McClosky, Rosemary Porto, Bob Ernst & Treff LeFleche

Diana James & Carey Erdman

John Kelsey & Mark Landry

Bruce Irving, Beverly Rivkind & Brian Anderson Photography by Ray Bachand

Diana James, Carey Erdman & Bob Ernst

Edwina Drummond, Linda Merrill & Vivian Robins

Bruce Irving, John Kelsey, Michael McClosky, Rosemary Porto, Bob Ernst & Treff LeFleche

Nicole Hogarty & Tricia LeVangie

Getting to know: IFDA-NE.org Where do you go to stay on top of all that’s going on in the New England design world? Visit your chapter website’s calendar, the one place to go for an overview of all the important events in our professional community. There you can find a list of chapter members and their contact information, along with photos of recent events and detailed news and registration links for upcoming chapter events.

It’s your one-stop place for the New England design industry! Logon to: www.ifda-ne.org

2011 Membership Campaigns IFDA Membership Recruitment Campaign – Individual

IFDA Membership Retention Campaign – Chapter

• The top 3 individual members that refer the most new members to the IFDA during the campaign term will receive gifts as outlined:

• The Chapter with the highest percentage of renewed members for the 2011 term will receive:

1st Place Individual $100.00 American Express gift card 2nd Place Individual $50.00 American Express gift card 3rd Place Individual $25.00 American Express gift card • NOTE: IFDA Headquarters will distribute this campaign information to individual members.

Distinguished recognition in the IFDA Network Newsletter $250 American Express gift card A Reserved Chapter Board table for use during the Luncheon at the September 2011 IFDA Symposium 2 Free IFDA Symposium registrations for the winning Chapter to use as they deem fit.

Use of the 2011 Chapter Recognition Logo on chapter webpage and materials.

IFDA Membership Recruitment Campaign – Chapter • The Chapter with the highest percentage of new members during the campaign term will receive: Distinguished recognition in the IFDA Network Newsletter $250.00 American Express gift card

Please note that these regulations and/or rules cannot be re-written, edited or changed in any way.

A reserved Chapter Board table during the Luncheon at the September 2011 IFDA Symposium.

Use of the 2011 Chapter Recognition Logo on chapter webpage and materials.

Campaign Rules and Regulations: • You must be a current IFDA member to win.

• Paid Chapter Staff are not eligible to win.

• Retention Campaign Renewals must be received by 5:00 PM EDT on July 1, 2011 to qualify.

Chapter Percentage is based on the total number of billed members for the 2011 term.

Chapter Percentages exclude new IFDA Members.

Incomplete or partial payments will not be recognized in the Chapter Percentage.

• Recruitment Campaigns: The new member must note the referral name on their application at time of submission.

Total applies only to IFDA New Members. Non-Renewed members do not qualify towards the total.

Campaign Term: January 1, 2011 – July 1, 2011.

Many thanks to our corporate sponsors!

IFDA New England Chapter gratefully acknowledges our corporate sponsors.

Please support our corporate sponsors by visiting their showrooms. To inquire about sponsorship programs, contact Bob Ernst, VP Sponsorship at bobby@fbnonline.net

SILVER

BRONZE

New England Chapter One Design Center Place, Suite 200 Boston, MA 02210 617-348-4245

Stay informed... get involved, check the dates!

Thanks to our corporate sponsors Silver Wolfers Lighting

Bronze California Closets FBN Contruction Medallion Gallery MWI Fibershield New England Home Magazine

IFDA New England Chapter gratefully acknowledges our corporate sponsors. Please support our corporate sponsors by visiting their show-rooms. To inquire about sponsorship programs, contact Bob Ernst, VP Sponsorships at bobby@fbnonline.net