AUTUMN / WINTER 2014
about Ígló&Indí Loved by parents and children alike and praised in the media for boldness and creativity, Ígló&Indí has since 2008 offered parents and children an ever-growing collection of clothes with a fresh take on children’s fashion – representing the best that childhood has to offer. Ígló&Indí’s philosophy is simple: Playful and Practical. To create stylish pieces with comfort and quality in mind, promising bursts of colour and graphics that engage children’s imagination and positively influence the way they look, feel, play and explore the world. All the pieces have clever and beautiful details such as ruffles, bows, elbow patches and prints. Every garment is carefully designed to be an ‘everyday favorite’ using only exceptional fabrics to ensure maximum wear and tear resistance. The Ígló&Indí collection is divided into two age groups: for newborns to 24 months and for boys and girls aged 2-12.
ÍGLÓ&INDÍ FLAGSHIP STORES & SHOWROOM Ígló&Indí operates two successful flagship stores in Reykjavík, Iceland’s capital: at Kringlan, Reykjavik’s largest shopping mall and on the trendy Skólavörðustígur street, located in the heart of Reykjavík’s old city centre.
Ígló&Indí showroom Skipholt 33 105 Reykjavík Iceland For further information, please contact: sales@igloandindi.com
www.facebook.com/igloindi www.instagram.com/igloindi www.pinterest.com/igloindi www.twitter.com/igloindi
the story
behind
Ígló&Indí Being a mother of three creative children, I find myself constantly picking up their creative work. Some you keep … others get tossed away. One day I was going through piles of artwork my oldest daughter had created. There was one drawing that drew my attention in particular. It was a picture of two small creatures; a boy holding hands with his little sister in an open magical landscape. The little children were both wearing hooded coats as if to seek shelter from the wind and the cold. There they were, independent, cozy and content in a world of their own. We named the boy Ígló and his little sister Indí. Birth of a brand — the magical world of Ígló&Indí. Ígló&Indí is a manifestation of a creative state that children have easy access to, a place where the mind gets to roam free. A state in which we long to persevere, as we become adults. I truly believe all children are artists. They see colors, shapes and patterns as tools for creation … where there are no limitations — only opportunities. Such is the thinking behind the world of Ígló&Indí. A world where rabbits and lions walk foot in paw. A world where the real and the imaginary are equally tangible. My Nordic roots draw me to focus on trendy styles as well as durability in my design for children. Every piece of clothing needs to be practical and ever so comfortable. I encourage parents and children to play with our collection and be the creators and artists we all truly are.
Helga Ólafsdóttir Founder and Creative Director of Ígló&Indí
Ígló&Indí
collaborate
with Enza
With focus on corporate responsibility, Ígló&Indí is proud to join the Enza Women Social Enterprise. An Icelandic/South African charity, Enza’s mission is to provide underprivileged South African women with the possibility of starting their own small businesses by creating projects that later might develop into jobs. Guided by sustainability, the organization empowers these women and enables their economical independence. Ígló&Indí empowers Enza women by supplying them with designs and training in repurposing old garments, giving them new life in the shape of beautiful children’s accessories that are sold in the Ígló&Indí stores. A very exciting innovation project, it is also a rewarding one as it will lead the organization in creating products that are socially responsible, profitable and environmentally friendly. Ígló&Indí donates all designs and consulting to Enza. Established in 2008, Enza Empowering Women is a vision born in the heart of an Icelandic woman named Ruth Gylfadottir. Its main operation is in Mbkweni, an underprivileged suburb 50 kilometers north of Cape Town, South Africa. The name of the organization, Enza has a positive connotation; it means to produce or to do something in Zulu and Xhose, the native language of the population’s majority. Enza is an NGO (Non Governmental Organization) as well as an NPO (Non-Profit Organization). It has active board members in Iceland, South Africa and in the UK. www.enza.is www.enzaempowering.org http://www.facebook.com/enzaempowering
frozen
landscapes
Picture an island far in the arctic north with snowy mountains, icy lakes and jet-black beaches. In these fantastic frozen landscapes carefree children run, dance, laugh and play with their animal companions. Emulating their movements, they sprint like the fox, jump like the rabbit, or charge like the bear. Others perch in a tree like the owl or spread their arms, emulating the eagle’s majestic flight. With a foxtail here and a bear paw there, some have even begun to take the shape of their soft and furry friends. In their own little enchanted world, frozen in time and space, anything is possible. Made from the softest top quality fabrics and embellished with ruffles, bows, stripes, patches and unique prints, the Ígló&Indí Autumn/Winter 2014 collection stays true to its signature style. Inspired by its two characters, Ígló&Indí, the collection is divided into three color stories making it easy and fun for parents to mix and match. The palette includes pink, navy, red, dusty rose, pearl, mélange grey, arctic blue and elm green. The collection caters to every child, mixing everyday essentials with dressier items intended for those special occasions, all featuring the collection’s unique prints. Naturally, all Ígló&Indí garments are perfectly tailored for children’s body shape and movements – allowing them to freely play in their frozen fantasy world.
Founder and creative director of Ígló&Indí
Ígló&Indí kids
GIRL / STORY 1
GD1 GD14204-512 / BJÖRK dress GT14202-522 / BÁRA top
GD14209-104 / DILJÁ dress
GT14207-522 / DAGMAR top
GD14210-744 / DIDDA dress
GP14211-522 / DAGNÝ leggings
GP14205-512 / BIRNA leggings GP14208-224 / DANIELA pants
GIRL / STORY 2
GT14213-520 / ELÍSA top
GD14215-115 / EMMA dress
GJ14212-115 / ERLA jacket
GP14214-115 / EVA pants GP14216-115 / ESJA leggings
GIRL / STORY 2
GT14219-740 / FANNEY top
GP14223-731 / FLÓRA leggings GP14220-520 / FRIDA pants GT14221-731 / FILIPPA top
GP14218-520 / FJÓLA leggings
GD14222-731 / FREYJA skirt
GIRL / STORY 3
GT14225-257 / GNÁ top
GT14224-900 / BUNNY top
GP14226-257 / GÓA pants
GP14235-900 / HILDUR leggings
GP14228-257 / GÓGÓ leggings
GIRL / STORY 3
GD14233-514 / HLÍN dress
GJ14229-250 / HALLA jacket
GD14232-534 / HELGA dress
GP14231-250 / HULDA pants
GP14234-514 / HREFNA leggings
BOY / STORY 1
BJ24201-250 / BALDVIN hoodie BT24202-250 / BALDUR top
BT24205-104 / ÍGLÓ top BT24203-224 / BÚI top
BT24204-104 / BERGUR T-shirt
BP24206-900 / BALTASAR pants BP24221-225 / EMIL pants
BOY / STORY 2
BJ24207-740 / DANIEL hoodie
BT24209-250 / DARRI top
BT24211-741 / DABBI top
BP24215-740 / ROBERT pants BT24212-740 / DÝRI top
BOY / STORY 2
BJ24208-520 / DAVID cardigan
BT24213-520 / DÚI top BT24210-731 / DAN T-shirt
BT24214-520 / DREKI top
BP24215-250 / ROBERT pants
BOY / STORY 3
BT24217-367 / ELLI shirt BT24218-324 / EGILL top
BT24219-258 / EYJAR top
BP24221-258 / EMIL pants
BT24220-306 / ELDAR top
Ígló&Indí baby
BABYGIRL / STORY 1
GT14240-522 / ÍDA top
GO14244-512 / ÍSOLD playsuit GD14246-522 / INDÍ dress
GT14245-512 / ÍVA bodysuit
GD14248-744 / ÍSÓL dress
GP14241-522 / INGA pants
GP14247-512 / ÍSEY pants
BABYGIRL / STORY 2
GA14252-115 / JÓA bib
GA14251-115 / JANA hood GJ14212-115 / ERLA jacket
GT14257-534 / JÚNÍA top
GT14258-224 / JÖKLA top
GT14255-115 / JÓHANNA bodysuit
GD14253-115 / JÚLÍANA dress
GT14254-104 / JÚLÍETTA top
GP14259-224 / JÓNÍNA pants
GP14256-115 / JACOBINA pants
BABYGIRL / STORY 3
GA14266-514 / KATRIN hood
GT14263-257 / KRISTÍN top
GT14268-514 / KARITAS top
GT14267-250 / KRÍA top
GP14235-900 / HILDUR leggings
GP14269-514 / KÓKÓ pants
BABYBOY / STORY 1
BA24241-718 / FELIX hat
BA24240-741 / FANNAR hood
BA24242-718 / FILIP bib
BT24244-718 / FLÓKI top BT24246-741 / FROSTI top
BP24247-741 / FÚSI pants BP24245-740 / FLOSI pants
BABYBOY / STORY 2
BT24254-731 / GLÓI top
BA24249-515 / GARDAR hood
BT24255-515 / GUTTI bodysuit
BT24253-104 / GAUI top BO24257-731 / GRÍMUR playsuit
BT24252-250 / GARPUR top BP24256-731 / GUNNAR pants
BABYBOY / STORY 3
BT24260-258 / HRÓAR top
BO24263-258 / HÚNI playsuit
BP24262-258 / HUGI pants
Thanx to the fun and lovely: Andrea, Andreas Halldór, Arna, Björk, Breki, Emilía, Högna, Indí, Jói, Jón Kári, Knútur, Ragnheiður and Salka.
Photographer:
Íris Dögg Einarsdóttir Head of design:
Helga Ólafsdóttir Props & brochure design:
Karitas Pálsdóttir Makeup:
Guðbjörg Huldís Kristinsdóttir Hair:
Theodóra Mjöll Skúladóttir Jack Assistant:
Sandra Vilborg Jónsdóttir Text:
Ásta Andrésdóttir
Ígló&Indí Head Office & Showroom Skipholt 33, 105 Reykjavík, Iceland For more information: igloandindi@igloandindi.com For ordering: sales@igloandindi.com Showrooms are available in Reykjavik, Stockholm, Paris, London, Amsterdam and Sydney. www.igloandindi.com // www.facebook.com/igloindi // www.instagram.com/igloindi www.pinterest.com/igloindi // www.twitter.com/igloindi // #igloindi © 2014 Ígló&Indí. Images are not to be reproduced or distributed without the approval of Ígló&Indí