SPRING/SUMMER 2014
ABOUT ÍGLÓ&INDÍ Loved by parents and children alike, praised in the media for boldness and creativity, Ígló&Indí has since 2008 offered parents and children alike an ever growing collection of clothes with a fresh take on children’s fashion – representing the best that childhood has to offer. The brand philosophy is simple: To create stylish and beautiful children’s clothes without compromising on comfort and practicality. Ígló&Indí focuses on enriching the lives of children with quality products that positively influence the way they look, feel, play and experience their environment. All pieces have clever and beautiful details such as ruffles, bows, elbow patches and prints. Every piece of clothing is carefully designed to be an ‘every day favourite’ using only exceptional fabrics to ensure maximum wear and tear resistance. The Ígló&Indí collection is broken down into two age groups; for new born to 18 months and for boys and girls from 2-12 years. The collection has grown impressively, especially in the 0-2 category with the addition of the new born Indí to the cast of characters, as well as to the name.
Ígló&Indí has started a co-operation with the Icelandic-African aid organization ENZA by supplying them with designs and materials to create products for Ígló&Indí´s collection. ENZA´s mission is to provide skills training, which empowers underprivileged women to take charge of their lives, to provide for themselves and build a better future for themselves and their families.
THE STORY BEHIND ÍGLÓ&INDÍ Being a mother of three creative children, I find myself constantly picking up their creative work. Some you keep … others get tossed away. One day I was going through piles of artwork my first born/daughter had created. There was one drawing that drew my attention in particular. It was a picture of two small creatures; a boy holding hands with his little sister in an open magical landscape. The little children were both wearing hooded coats as to seek shelter from the wind and the cold. There they were, independent, cosy and content in a world of their own. We named the boy Ígló and his little sister Indí. Birth of a brand - the magical world of Ígló&Indí Ígló&Indí is a manifestation of a creative state that children have easy access to, a place where the mind gets to roam free. A state we long to persevere, as we become adults. I truly believe all children are artists. They see colours, shapes and patterns as tools for creation … where there are no limitations - only opportunities. Such is the thinking behind the world of Ígló&Indí. A world where rabbits and lions walk “foot in paw.” A world where the real and the imaginary are equally tangible. My Nordic roots draw me to focus on trendy styles as well as durability in my design for children. Every piece of clothing needs to be practical and ever so comfortable. I encourage parents and children to play with our collection and be the creators and artists we all truly are. Helga Ólafsdóttir Founder and Creative director of Ígló&Indí
ÍGLÓ’S ODE TO HIS BABY SISTER INDÍ Who is sitting under the apple tree? Who doesn’t know yet how to count to three? Who will soon be able to play with me? That’s my little baby sister. Who has a nose that’s as small as a pea? Who is always pointing her finger at me? Who might grow up and want to sail the sea? That’s my little baby sister. How would I live without her? Where she is, I want to be close. I even love her when she punches my nose. What makes her the cutest little rose? Who fell of a chair and has a big red scar? Who cries when she has to sit in the car? Who is always near and never ever far? That’s my little baby sister. Who speaks all day but doesn’t say a word? Who looks at me like I’m some great big nerd? Who makes sounds that I have never heard? That’s my little baby sister. How would I live without her? Where she is, I want to be close by. I even love her when she makes me cry ... oh why? Come, sweet sister, our limit is the sky!
LULU My dream within a dream. Lulu, Mariko, Milli and I We fly, we fly, high up in the sky. I sleep with eyes wide open Bows and birds in my hair. My M tummy filled with feathered wishes I float above all there is... up, up, up! Awake I sleep.
SKJÓNI Skjóni the horse rse I’m not one to boast but I’m stronger than han most I trot, I canter, I gallop, op, I walk You might not believe me but ut sometimes I talk Neigh! Neigh! Neigh! Say it with me! Neigh, neigh, neigh! Hurrah!
THE PARROT FASHION POLICE (a poem by Scarlet)
We are cool we are smart we have flair we possess graceful air We fill the world with color and noise W oise We show sho off our feathers and beaks with poise we are loud and clever We stay loyal forever We love fashion our only true passion
LEO Roar! I’m admired for agility, elegance and speed I am the strongest cat, indeed. Every sound I hear beware, when I’m near. Roar! Roar! Roar!
POM-POM Wish me luck and wish me well, while I hop the long, green, slopes of life. I’m nervous and brave. (Is that even possible at the same time?) Let me be safe.
BÓ Bó the dog Jump! p! Catch! h! Roll!! Sit! Stay! These words I hear all day. Hug me... Let’s play!
BABY BIRD Hey! I’m here too! I’m littlest of all. But don’t be mistaken I have superpowers like no other er I burp, I laugh, I cry, I squeek My favorite game is, Hide and Seek! eek! Who? me? No way! I’m here or maybe there? Look above and look below, You missed me. too slow! Come see, do, be. Come now, play with me.
Poems by Steinunn Ólína Þorsteinsdóttir
SECRET GARDEN In a mystical land far far up in the North there is a garden where children play freely through the endless arctic summers. It’s a garden inhabited only by children and their imaginary animal friends and we fittingly named it The Secret Garden. It has endless open fields, a flower covered hill we call Flowery hill (but of course) and the nights are filled with amber sunshine. We welcome you to the Ígló&Indí Secret Garden where children from birth to early adolescence roam hand in hand with their imaginary friends. In the Spring/Summer 2014 collection, we stay true to Ígló&Indí´s classics. We decorate with bows, ruffles and stripes and our classic pieces; T-shirts, pants & hoodies are decorated with unique prints from The Secret Garden. The colour palette includes bright green and yellow, vibrant magenta, tangerine and water blue colours complemented with floral prints, pearl white and nostalgic lace. The collection has a wide selection for every child and every occasion. It has a number of comfortable, natural soft cotton styles mixed with flowing cotton and viscose dresses and boy’s shirts with a twist. The clothes are perfectly tailored for children´s body shape and movement – staying true to the manifesto of The Secret Garden. The collection is divided into three stories by colour themes and is based on our Ígló&Indí characters. Parents will find it easy and joyful to mix and match items within each story. The Ígló&Indí Secret Garden welcomes you to it´s magical wonderland of eternal happiness!
Creative director of Ígló&Indí
ÍGLÓ&INDÍ KIDS
GIRL / STORY 1
7.
5.
3.
6.
11. 4.
/ 7. GD14103-737, DOTTY dress / 3. GT14106-531, LÓA top / 4. GP14107-720, FAUNA pants / / 5. GJ14108-522, CAMILLA jacket / 6. GP14109-522, LALÓ pants / 11. GP14105-737, DOTTY leggings /
GIRL / STORY 1
9. 14. 1.
10.
12. 2.
13.
8.
/ 1. GD14101-352, FANNEY dress / 2. GP14102 -522, LARA ruffle leggings / 8. GP14102-741, LARA leggings/ / 9. GD14112-529, MARY dress / 10. GT14104-522, HELGA top / 12. GT14110-531, SCARLET top / / 13. GD14111-529, MARTA skirt / 14. GJ98902-522, CATHERINE cardigan /
GIRL / STORY 2
17.
15.
18. 16.
19.
/ 15. GT14106-250, LÓA top / 16. GP14120 -545, MANDA pants / 17. GD14122-541, MACAW dress / / 18. GT14104-250, HELGA top / 19. GP14123-541, FÍA leggings /
GIRL / STORY 2
22. 20.
23. 25.
21.
26.
24.
/ 20. GD14113-561, LINDA dress / 21. GP14114 -908, LEILA ruffle leggings / 22. GJ14117-908, LÍSA jacket / / 23. GT14116-545, LENA top / 24. GP14118-908, LALÓ pants / 25. GJ14115-561, LOTTA lace jacket / / 26. GP14129-224, LILY pants /
GIRL / STORY 3
33.
30.
27.
29. 34. 28.
31.
35.
36.
/ 27. GD14101-351, FANNEY dress / 28. GP14102-568, LARA ruffle leggings / 29. GT14124-320, MILLY top / / 30. GT14126-110, LEA top / 31. GP14127-906, MOLLY shorts / 33. GT14128-104, LULU top / / 34. GP14129-568, LILI pants / 35. GJ98902-250, CATHERINE cardigan / / 36. UA98901-545/741, HAPPY socks /
BOY / STORY 1
1.
5. 2.
8. 6.
3.
7.
4.
/ 1. BJ24106-520, JACOB hoodie / 2. BT24107-705, ARON shirt / 3. BT24101-100, BEN top / / 4. BP24105-725, TOM pants / 5. BT24101-250, BEN top / 6. BT24102-520, TROY top / / 7. BT24104-528, VILLI top / 8. BP24103-250, ELLIOT pants /
BOY / STORY 2
10.
14.
11.
9.
15.
13.
16.
/ 9. BJ24106-326 JACOB hoodie / 10. BT24108-320, DANIEL t-shirt / 11. BT24110-128, TEDDY t-shirt / / 3. BP24109-224, TYLER pants / 14. BT24104-226, VILLI top / 15. BT24116-100, DANIEL t-shirt / / 16. BP24105-312, TOM pants /
BOY / STORY 3
17.
18.
21.
23.
19.
20.
25.
/ 17. BT24111-528, OWEN top / 18. BT24113-352, JAMES t-shirt / 19. BT24114-719, OLLIE henley top / / 20. BP24115-725, ROBBY shorts / 21. BT24118-712, RORY shirt / 23. BJ24117-725, JONNY cardigan / / 25. UA98901-312/725 HAPPY socks /
ÍGLÓ&INDÍ BABY
BABYGIRL / STORY 1
4.
6.
1. 3.
7.
2.
5.
/ 1. GT14136-522 KATRIN top / 2. GP14137-522, JULIA pants / 3. GT14133-741, ELLA top / / 4. GT14135-737, EMILIA bodysuit / 5. GP14134-737, EDDA pants / 6. GA14138-737, EMMA hat / / 7. GA14139-737, ELLY bib /
BABYGIRL / STORY 1
10.
11.
8.
12.
9.
/ 8. GT14110-531 SCARLET top / 9. GD14111-529, MARITA skirt / 10. GD14112-529, MARY dress / / 11. GD14131-529, EVA dress / 12. GP14132-531, EDITH ruffle leggings /
BABYGIRL / STORY 2
13.
14. 17.
18.
19.
15.
16.
/ 13. GT14133-250, ELLA top / 14. GT14141-541, ANNA bodysuit / 15. GP14137-250, JULIA pants / / 16. GA14139-541, ELLY bib / 17. GA14138-541, EMMA hat / 18. GO14142-109, KRISTIN overall / / 19. GT14140-545, LOLO top /
BABYGIRL / STORY 3
24. 21.
22.
23. 25.
/ 21. GT14143-110, KAYA bodysuit / 22. GT14144-104, KARITAS top / 23. GP14134-110, EDDA pants / / 24. GT14145-531, KITTY top / 25. GP14137-568, JULIA pants /
BABYBOY / STORY 1
2.
4.
1.
5.
7. 3.
6.
8.
/ 1. BT24131-725, EINAR top / 2. BT24134-528, ERIK bodysuit / 3. BP24133-725, EBBI pants / / 4. BA24137-528, OSKAR hat / 5. BT24132-250, LEO top / 6. BP24135-528, EWAN pants / / 7. BO24136-520, ELLI overall / 8. BA24138-520, IAN bib /
BABYBOY / STORY 2
15.
13.
10.
11.
14.
9.
16.
/ 9. BT24139-128, LUKAS top / 10. BT24140-250, MAGNUS top / 11. BT24116-100, DANIEL t-shirt / / 13. BT24142-226, OLIVER bodysuit / 14. BP24135-226, EWAN pants / 15. BA24137-226, OSKAR hat / / 16. BA24138-226, IAN bib /
BABYBOY / STORY 3
17. 20.
18.
19.
21.
/ 17. BT24131-719, EINAR top / 18. BT24143-358, MARK bodysuit / 19. BP24144-528, JASON pants / / 20. BO24146-528, HELGI overall / 21. BJ24117-725, JONNY cardigan /
KIDS & BABY /FLEECE
5. 6.
10.
9.
1.
4. 8. 7. 3.
2.
/ 1. GJ14171-545, TINNA jacket / 2. GP14172-545, MAGGY pants / 3. GO14173-545, SUNNA overall / / 4. GA14174-545, TANJA mittens/ 5. GA14175-545, MILLA hat / 6. BJ24171-725, BENNI jacket / / 7. BP24172-725, MIKKI pants / 8. BO24173-725, MARKUS overall / 9. BA24174-725, ISAR mittens / / 10. BA24175-725, ELDAR hat /
Thanx to the fun and lovely: Aníta, Bjarki, Björk, Camilla, Emilía, Esja, Fanney, Fanney Petra, Indíana Svala, Ísabella, Jón Kári, Kári, Krista Líf, Matthías, Salka, Tandri and Þórdís.
Photographer:
Íris Dögg Einarsdóttir Head of design:
Helga Ólafsdóttir Props & brochure design:
Karitas Pálsdóttir Texts:
Karl Pétur Jónsson
Ígló&Indí // sales@igloandindi.com // www.igloandindi.com