BY
A BO UT US C r isp colo r, g r aph i c pr i n t s a n d p l a y f u l s o p h i s t i c a t i on are hallm arks of K ate Spade N e w York. As ou r w orld exp a nd s, our e xu beran t appr o ach t o th e e v e r yd a y i s e v i d e n t i n e ach cate gor y w e e nt e r, from handbags and clothi ng t o j ewelr y, shoes, sta t ion e r y, ey ew ear, bab y, f ra gra n c e , t a b l e t o p , b e d di ng and gifts. Ka t e Spad e New Yor k h a s o v e r 80 re t a i l s h o p s a n d ou t le t store s across the Uni t e d State s, and m ore t han 1 00 shop s inter na tion al l y. O ur col o r f ul p ro d u c t s a re s o l d i n m o re t han 4 0 0 doors w orldw i de , i n e v e r y tim e z one and on e ver y continent. Wh eth er in S an F r an ci s c o , S a o P a u l o o r S h a n gh a i , ou r shops are alw ay s w ar m and i nv i t i ng. We l come t o K at e S pade N e w Yo rk . A R CHET YP E The Kate S pade w oman i s a l o v e r. S h e f o s t e rs b e a u t y and y e ar ns for com m u nication and close ne ss be tw e e n p eop le. S he finds impo r t an ce i n mak i n g o t h e rs f e e l g o o d a b o u t t he m se lv e s as w e ll as he rse lf. The Spade w om an de si res to feel connecte d to t h e w o r l d ar ou n d h e r a s w e l l n u r t u ri n g h e r fri e ndshi ps and re lationships w i t h ot he rs. She know s w ha t she ha s to of fe r an d br i g h t en s t h e w o rl d a ro u n d h e r w i t h h e r p o si t i v e e ne rgy.
H I S TO RY O F K ATE SPADE
Decem be r 2 4, 1 96 2: Kate S pade w a s b o r n i n Kan s as Ci t y , M issouri
Ja n u a r y 1 9 8 6 : S p a d e w o r k e d in t he a cce ssorie s d e p a r t m e nt of M a d e m ois e l l e in M a nha t t a n
1 9 9 3 : Ka t e S pade 1996: Fi rst store la unche d he r first handopens i n NYC SoHo b a g wit h 6 silh ou ettes and ka te s p a d e wa s bo r n
S pr i ng 1 98 5: Ka t e 1 9 9 1 : Ka t e S p a d e le ft S pade g r a d u a t e d f r o m M a d e m oise lle wit h t he Ar i z o na S t a t e Unive r s it y t it le of S e nior Fa shion e d it or/ he a d of a cce ssorie s
1996: Spade was awarded “Ameri cas New Fashi on Tal ent i n Accessori es” by CFDA
2007: Spade tu r ned the rei ns to the des ign p o werhou se (Fi fth and P aci fi c Compani es , In c. ) s h o r tl y after Deborah Ll oyd took the hel m a s p res id en t wi th ai m to broaden the l i ne whi l e ho n o rin g t h e brand.
1999: Spade was honored when her handbags were exhi bi ted at the Cooper Hewi tt Mu seu m for the fi rst nati onal dei gn tenni al , cel ebrati ng Ameri can desi gn excel l ence.
2013: K a t e S p a d e la u n ch es ch ea p er s is t er b ra n d : S a t u rd a y.
To d ay we ’v e g r o w n i n t o a g l o b a l l i f e s t yl e b ra n d , a nd ai m t o inspire color fu l li v ing throu gh ou r handbags and clothing to je welr y, shoes , s t at i on er y, e ye w e a r, b a b y, f ra g ra n c e, t able t op, be ddi ng and gifts. A ll th e wh i l e, w e’ve n eve r l o s t s i gh t o f w h o w e a re : o u r spiri t e d approach, com m i t m e nt t o cu riosit y and passion for sha r ing our color f u l w or l d s t i l l s ha p e s a l l t h a t i s Ka t e S p a d e N e w York.
B A CK TO B ASI CS We are in a s o ci et y w h e re t h e e f f e c t s o f t h e p a s t h a v e carri e d i nto ou r fu t u re . W i t h t he e conom y still t r y i ng to r ecover, the negativ e e f f ect s man ki n d h a s h a d o n t h e e a r t h a n d s ocial issu e s constant ly on t he fore front, pe ople are be coming mor e p r e c a u tiou s. S oci et y h as be c o m e m o re a w a re o f h o w t he y are spe ndi ng t he ir m one y and the af fe cts t he ir act i ons will ha ve on their f u tu re . We ar e s t r ay i n g a w a y f ro m o v e r c o n s u m ption and are m ov ing tow ards posi t i v it y w i t hin one se lf. Dr a wing b a ck to o u r organ i c r o o t s an d t h e f o u n d a t i o n u p o n w h i c h w e all star te d is w hat w i ll cont i nu e t o driv e soci e t y for wa r d . A s obesity r at es co n t i n ue ra t e s c o n t i n u e t o ri s e , s o c i ety is shifting tow ards a he althy life sty le and act i v it y i s becoming d r iving f orce. F un an d f l i r t y b ra n d s l i k e K a t e S p a d e w o u ld be ne fi t from an activ e w e ar li ne . W hi le be ing activ e , the loya l Ka te Sp ade cu st o mer w an t s t o l o o k f a s h i o n a b l e y e t k n o w t hat the y are st i ll pu rchasing hi gh qu ali t y gar m e nts t he brand is k nown for. A C T I V E WEA R D ES I GN T R E N D S SPR I N G /SUMM E R 2 1 0 4 Yo ga we ar i s br i g h t an d b o l d f o r s p ri n g/ s u m m e r 20 1 4 w it h e m phasi s on back de t ail, anti slip fabrications , omb r e a nd sc en ic prin t s .
TOP H EALT H T REND S FO R 2 0 1 3 :
(a ccord ing t o g reati st.com)
1 . Bre at hin g B i g Fitn e ss pro f es s i on al s t aki n g m o re c re d e n c e i n a s s e s s ing bre at hing patt e r ns in t he ir cli e nts. 2 . Technolo gy an d P e rso n a l We l l n e s s This year w i l l s ee s o me c h a n g e s : a g re a t e r u s e o f a p ps t o t rack pe rsonal he alt h and fit ne ss, e spe ci ally i nnov a tion in mob ile te c hn ology as r el at ed t o h a n d - h e l d o r n e a r- h a n d - h e l d di agnostic e qu ipm e nt. 3 . Su p e r Supple me n t s Suppl eme n t s t h at en h an c e w e l l n e s s w i t h i n t h e h u m a n body are t aki ng ov e r the m arke t . 4 . Ma king He alt h y N o r m a l H e al th y lifes t y l e ch o i ces a re a m u s t . I t ’s n o r m a l t o n ot (ov e r) e at cookie s; it ’s nor m al t o e xe rcise ; it ’s nor m al t o sched ule r est p er iods. 5 . The End o f En e rgy D r i n k s The popu la r i t y of en er g y d ri n k s w i l l b e g i n t o w a n e as t he y be com e v i e w e d as w hat the y are : calorie - lade n, hyp er -ca f fein a ted su gar w at er w i t h n o re d e e m i n g n u t ri t i o n a l v a l u e . 6 . Fema l e-Fri e n dly S t re n g t h Over th e p as t y ear t h ous a n d s o f w o m e n h a v e b e gu n the i r i ndiv idu al j ou r ne y s w i t h st re ngt h t rai ni ng, and it ha s b een a b solute l y in cre di bl e.
W H Y A CTI V E W E AR The n ee d f or act i ve w ea r i s c o n t i n u i n g t o g ro w t h ro ughou t the Unit e d St at e s. W i t h soci e t y adapting to a m or e a ctive life styl e , an d h eal t h bei n g a t re n d i n g t o p i c , a c t i v e w e ar is no longe r v ie w e d as ju st for w orki ng ou t bu t also a s a fa shion tr e n d. T h er e i s a l ar g e g ro w i n g m a rk e t f o r a c t i v e w e ar and st at i st i cs show that fashi on for w ard and st y li sh a ctive wea r is in deman d . The n ee d f or f as h i on f o r w a rd a c t i v e w e a r i s g ro w i n g w hich cre at e s m ore room for sale s and re v e nu e w i t hin a comp a ny. SUPP OR TI NG EVI D EN C E The activ e w ear po pul ari t y i s c re a t i n g a h u g e m a rk e t for com pani e s to e nt e r. B u si ne ss We e k re por ts: • T h at t h e $ 1 4 .3 b i l l i o n U . S . m a rk e t f o r s u c h is ge ar i s grow i ng tw ice as fast as w om e n’s appare l ov er a ll. • Sty l i s h y o g a g ea r a l s o c o m m a n d s h i g h e r p ri c e s and m argins t han othe r at hle tic appare l. • As mor e w omen p u rs u e s p o r t s , m a n y a re w i lling t o trade u p t o pri cie r fabri cs t hat w ick aw ay pe rspir a tion a nd r educe o do r s . The key to en t er i n g i n t o a n e w d e p a r t m e n t i s h a v i n g a st rong brand DN A. According t o Wom e n’s We ar Daily, b r a nd s tha t a r e l ookin g t o ex pan d w i t h i n t h i s e c o n o m y d o b e s t i f t he y hav e a w e ll e st ablishe d fou ndation. E nte ri ng i nto sma ller ma r k ets fir st , an d t h en ex pan di ng i n t o l a rg e r f i e l d s i s b e s t . Grow ing brands w i t h a root e d brand i de nt i t y are t hose who a r e succ ee din g an d h ave t h e h igh e s t re v e n u e .
W H Y KATE SPADE Ka t e Spad e h as r i s en t o b e a m e ga b u s i n e s s b y e n t ering into v ariou s de par tm e nt s i nclu di ng hom e , bri dal, cl othing , a cces sor ies, sh o es , an d baby w i t h i n t h e l a s t s e v e ra l ye a rs. The e v e r e xpandi ng brand i s far from m at u ring and will continue to b ecome an empi r e . K a t e S p a d e i s F i f t h & P a c i f i c ’s stronge st brand, shari ng a por t foli o w i t h J u icy Cou tu re, Luck y Br a nd J e an s an d Jack S pade. The Kate S pade br an d i s a l w a ys re i n v e n t i n g t h e m s e l ve s and consist e nt ly e xplori ng w he re t he y can take t he bra nd next. With a loyal cl ien t èl e an d s t r o n g b ra n d D N A , K a t e S p a d e’s qu i rky st y le and bold colors m ake s the brand ide al t o enter into the a c tive wea r depar t men t . SUPP OR TI NG EVI D EN C E Ka t e Spad e co ul d o ver t a k e J . Cre w i n re v e n u e s a n d bu oy s F i fth & P acifi c. B u sine ss I nside r re por t s t hat K a te S p a d e ha s the poten ti al t o be t h e “n e x t g l o b a l a c c e s s o ri e s d ri v e n m e ga- brand” and the com pany as a w hole cou ld re ach $4 b illion. Wh il e be in g i n compet i t i o n w i t h To r y B u rc h , Co a c h and M i chae l K ors, t he brand has be e n re sist ant so far. A c cordin g t o Women ’s We a r D a i l y, Ka t e S p a d e k e e ps F i fth & P acifi c afloat: • N e t S al es f o r F i f t h & P a c i f i c ro s e 8. 8% f ro m $ 4 4 7 .1 m i llion t o $ 4 8 2 .5 m i llion. The sale s figu re s re p r esent in p a r t an i n cr eas e i n i t s Ka t e S p a d e b u s i n e s s , p a r tially of fse t by a de cli ne in t he J u icy Cou tu re ope ration • Kat e S pade s al e s j u m p e d 56. 8% t o $172. 7 m i llion C E O of Kat e S pade, C r a i g Le a v i t t , p ro j e c t s a $2 b i l lion re v e nu e for the ne xt 4 y e ars at an i nv e stor m e e t i ng. Women’s Wea r D a il y addr es s es t h at t h e k e y t o Ka t e S p a d e ’s s u c c e ss i s the brand’s gre at m arke ting and posit i oni ng strat e gy. Ka te S p a d e c o ntin u e s t o g r ow an d w i t h h e r re c e n t l a u n c h o f t h e di f fu si on li ne , Satu rday, she is prov i ng to be a de fi ni te p ower house with in th e f as h i o n I n dus tr y.
O P P O RTU N I TY S TATEM E N T
To create an act i ve w ear l i n e f o r S p ri n g / S u m m e r 2014 t hat e m bodi e s t he play fu l and qu irky natu re of t he K at e Spad e b r a nd , tha t a llows th e en er g et i c w o m a n t o c o n t i n u e t o e x p re s s h e rse lf throu ghou t he r day. She be li e v e s that li v ing he alt hy is living ha p p y.
S W O T A N ALYSI S S TR EN G TH S
WE AK NE SSE S
In te ract i vi t y by h avi n g a l a rge c u s t o m e r s e r v i c e s ect i o n o n t h e w e b s i te .
K at e Spade has a v e r y lim i t e d targe t ma r k et a nd is t ailore d t o a spe c ific clientèle.
Fr esh an d t r en dy pr oduc t w h i c h a d d re s s e s t h e i r t a rge t c ustomers : w o men w h o a re c l a s s y, f u n , a n d yo u t h fu l.
M any e st ablishe d act i v e w e ar com panies exists ther efore cre ating m aj or comp etition.
E ncou rage s w o men t o be c o m e a c t i v e a n d e x c i t e s t h em t o w o rk o u t Women can w or k out w h i l e s t i l l l o o k i n g f e m i n i n e in re t u r n e m p o w e ri n g t h e m
OPPOR TU N ITI E S
P eopl e ar e embr ac i n g h e a l t h a n d a c t i v e l i f e s t yle , th ere f ore f as h i on f o r w a rd a c t i v e w e a r i s s o u gh t a f t e r With h er br i g h t an d e x c i t i n g a e s t h e t i c , t h e q u i rk y e ss en ce of t h e br an d ca n b e i n c o rp o ra t e d i n t o a n a thl eti c l i n e t h at en c o u ra ge s w o m e n t o b e a c t i ve .
TH RE ATS
Com pe t i t ors: L u lu le m on, Gaiam , Pr a na , Athleta I m it at i ons and frau d i s a m aj or t hre at t o Ka te S p a d e.
R EV ENUE F OR 2012 size of bubble reflects revenue for 2012
K ATE S PA D E
SPADE B Y K ATE SPADE
NIKE $6. 5 BILLION
TO RY B U R CH $800 M I LLI O N J . CRE W $ 6 4 2 .9 M I LLION
LULULEMON $642. 9 MILLION
CO ACH $ 2 2 1 .4 MILLION
AT H LETA $301 MILLION
K ATE SPADE $ 1 7 2 .7 MILLION
GAIAM $11. 1 MIL
Lulul emon an d At h l et a, S p a d e b y Ka t e S p a d e ' s b i g ge st com pe t i t ors, are cu rre nt ly the le ading brands i n y oga/ a ctive wea r. Lulul emon 's s ucces s l i es i n f a s h i o n f o r w a rd y o ga w e ar, w hi le At hle ta has posit i one d the m se lv e s as L u lu le mon's g r ea test c o mpetetio n by r educi n g t h e i r yo g a / a c t i v e w e a r p r i ce s $ 5 - $ 1 5 le ss than L u lu le m on, and ope ni ng store s lo ca ted nea r Lululemon sto r es . S pade by K a t e S p a d e i s a n a c t i v e w ear line t hat i s de ri v ing from an alre ady su cce ssfu ll fashion line. S p a d e b y Kate Sp ade i s f o r t h e a l re a d y l o y a l K a t e S p a d e cu st om e r, w ho w ants t o e m brace the qu irky e sse nce of the Ka te S p a d e b r an d, wh i l e l i vi n g a h ea l t h c o n c i o u s l i f e .
C OMPET I T I VE ANALYSI S P RIC E PO I NT
DEPARTMENT S
S PADE B Y KATE S PA D E
LU LUL E M O N
ATHL E TA
GAI AM
$8. 00- $120. 00
$12. 0 0 - $ 1 7 8 .0 0
$ 1 0 .0 0 - $ 2 8 0 .0 0
$ 6 .9 8 - $ 8 8 .0 0
Yog a w ea r, y o g a m ats , bags, accessories, socks a n d un d er we ar, s wi m
Yo g a we ar, y o g a m ats , bag s , ac c e s s o r i e s , s o c k s an d u n de r we ar, s wi m , run $301 million
Yo g a we ar, y o g a m ats, ac c e s s o r i e s , s o c k s an d u n de r we ar, s wi m
E n e r g i z i n g , f u n c ti o n al
C as u al , n e u tr al , zen
Active w ea r, yog a ma t s , water b ot t les
R EV ENUE 2 0 1 2
$568 .3 m i l l i o n
S T YL E Vibran t , en er g et ic , f un ctional, q uir k y, f a s h ion for war d
Br ig h t , pas te l , y o g ab a s ed f u n c ti o n al
$ 1 1 .1 m i l l i o n
The Kate S pade cus t o me r i s c u rre n t l y s h o p p i n g a t Lu lu le m on, and Athe lt a for t he ir activ e w e ar, t he re fore by c r ea ting a n a ctivewe ar lin e f o r K at e S p a d e , t h e c u s t o m e r w i l l b e a b le to shop at t he ir fav orit e brand for activ e w e ar. Unlike Lululemon a nd A thle ta, Spade by K at e S p a d e i s o f f e ri n g a c t i v e w e a r for t he e v e r y day w om an and w i ll m arke t and posit i on t hemeselves for a ll types o f act i vi t i es , n o t l i m i t i n g t h e m s e l v e s t o yo g a and pilat e s. The hi gh e ne rgy and bright colors of thi s fa shion for wa r d a c tivewea r l i n e i s w h at w i l l s e t S p a d e b y Ka t e S p a de apar t from i t s com pe t i t ors.
TA R G E T M ARK E T
Pa lme r be l i eves i n f i n di ng a d e e p e r m e a n i n g t h ro u g hou t he r jou r ne y of li fe . L i v ing in N e w York, t he consta nt hustle a nd b ustle en e r g i z es h er t h r o u gh o u t h e r d a y. A l t h o u gh a lw ay s on the go, she m ake s ce r tai n t hat she take s the t i me to ca r e for her body t h r oug h ei t h er h o t yo g a o r p i l a t e s . P a l m e r’s m ot he r alw ay s told he r, “ B e y ou rse lf be cau se e v e r y one else is ta k en”, e ns u rin g that h er qui r ky p e rs o n a l i t y s h i n e s t h ro u g h . At the e nd of the day she se t tle s dow n i n he r qu ai nt y et b r ig ht New Yo rk City lof t w i t h h er f re n c h b u l l d o g , H e n r y, a n d re m e m be rs t he day she has ju st e xpe ri e nce d, t hanki ng the wor ld for a ll it has of f er ed an d r ef l ec t s o n w h a t s h e c a n i m p ro v e for tom orrow. She know s that she m u st be he alt hy today, in or d er for a fru itf u l tomor r o w.
CO LO R P S Y CH O L O GY The brigh t an d en er g et i c c o l o rs t h a t d e f i n e t h e K a t e Spade brand, are w hat w i ll dri v e w om e n t o be com e e xcited to b e a ctive wh ile s t i l l bei n g f as h i o n a b l y f e m i n i n e . Th e i n f l u ence and psy chology of colors i s im por t ant w it hin act i v e wea r b eca use they mu st k eep w o men e n e rg i z e d a n d e x c i t e d a b o u t be i ng act i v e . • Pin k i s t h oug h t t o h a v e a c a l m i n g e f f e c t. I t re pre se nts fe m i ni ni t y and af fe ction. • O ran ge i n cr eas e s o x yge n s u p p l y t o t h e b ra in and st i m u late s m e nt al act i v it y. I t i s hi ghly acce pt e d a mong young peopl e. As a ci t r u s c o l o r, o ra n ge i s a s s o c i a te d w i t h he alt hy food and stim u late s appe t i t e . • Yello w i s t h e br i gh t e s t c o l o r t o t h e h u m a n e y e . I t re pre se nt s y ou t h, fu n, happine ss, su nshine and ot her lig ht p la yful f ee l i n g s . I t i s a c h e e r f u l e n e rg e t i c c o l o r. • G re e n i s t h e co l o r o f n a t u re a n d h e a l t h . I t repre se nt s grow t h, nat u re , m one y, fe r t i li t y and safe ty. Green is a r ela x in g col o r t h at i s e a s y o n t h e e y e a n d h a s a he ali ng pow e r t o it . I t is oft e n u se d to re pre se nt any t hing ha ving to d o wi t h h eal t h . • B l u e i s a coo l ca l m i n g c o l o r t h a t s h o w s c re ativ it y and i nte llige nce . I t i s a color of loy alt y, st re ngt h, wisd om a nd tru s t . B l ue h as a c a l m i n g e f f e c t o n t h e p s yc he . • Pu rple co mbi n es t h e s t a b i l i t y o f b l u e a n d t h e e ne rgy of re d. I t giv e s t he appe arance of som e thi ng tha t is fun a nd ea s y t o do .
CO LO R STO RY
FA B R I C R E S E ARCH The f abrics ch os en f o r ac t i v e w e a r a re v e r y i m p o r t a nt. The y m u st be du rable w hi le still prov idi ng com for t and functiona lity. Fa brics h ave var i ous s po r t t e c h n o l o g i e s a n d d e p e n d ing on w hat t y pe of activ it y is be i ng pe r for m e d, t he fab r ics va r y for hig h est pe r f o r man ce. • TE N C E L®: s ubmi c ro s c o p i c c a n a l s b e t w e e n t he indiv idu al nanofibrils re gu lat e t he absorption and re le a se of moistur e whi ch pr oves t o b e i d e a l w h e n p e r f o r m i n g i n spor ts. This natu ral fabric i nte llige nce absorbs m oi st ur e comp letely n at ur al l y an d r el e a s e s t h i s a g a i n i n t o t h e e n vi ronm e nt . The sm ooth fi be rs at t he Te nce l su r face gu arantees coolness an d s o f t n es s n ex t t o t h e s k i n . I n a d d i t i o n , t he e nor m ou s m oi st u re absorpt i on capacit y v e ri t ably nips the g r owth of bact er i a i n t h e b u d s i n c e t h e m o i s t u re i s i m m e di ate ly spi ri t e d aw ay to t he insi de of t he fi be r. N o w a ter films for m on t h e f i ber w h i c h c a n b e t h e b a s i s f o r t h e grow th of bact e ria and de v e lopm e nt of odor. • C O O LM A X®: ke y f a c t o r i s i t a l l o w s t h e w e a re r to stay dr y and com for table w he n pe rspiri ng. Coolm ax fa b r ic p ulls moi s t ur e aw ay f r o m s k i n , a b s o rb s a n d s p re a ds m oi st u re ou t cross fabric t o e nhance e v aporativ e and air then moves in t o keep y our b o d y c o o l a n d d r y. Th i s f a b ri c appe als to t he fashi on consciou s w ho pre fe r a cool, soft a nd hig h per f o r man ce f ab ri c t h a t f i t s e v e r y l i f e s t y l e , i t i s a sophi st i cate d choi ce for activ e consu m e rs • LYC R A® S po r t Be a u t y : d e s i g n e d t o h e l p i m prov e t he shapi ng im pact of fabri cs w hi le m ai ntai ni ng the fr eed om of movemen t an d co m f o r t re q u i re d i n s p o r t i n g a ctiv it i e s su ch as fi t ne ss or y oga. Ly cra de fine s a fabric’s a b ility to r ecover el on g at i on p o w e r; f a r m o re e f f i c i e n t fabrics of fe r t he pot e nt i al for be tt e r fit and com for t ; these fa b r ics will bet t er f ol l o w bo d y m o v e m e n t s . • S U P P LE X ® Fabri c : o f f e rs a t h l e t e s t h e f e e l o f cott on w i t h the be ne fi t s of adv ance d fi be r te chnology. Active wea r made w i t h S U PPL E X f a b ri c i s b re a t h a b l e , h o l ds it s shape , and drie s fast e r t han cot ton w hile also re t aining its color bet t er.
M ATE RI AL S
TE N CE L速
LY CR A 速 S p o r t y B e a u t y
CO O L M AX速
SUP P L E X速
CO LLE CTI O N
CO LLE CTI O N
M E R CH A N DI SI N G
F U L L ZI P JA CK E T| $120
S PA DE Y O GA FL ARE| $ 1 0 8
TANK BAND EAU| $ 4 8
THIG H THINNER LEGGIN G| $98
S t y l e # njm u2212
S t yle #njm u2014
Styl e # nj mu 2 5 1 6
Styl e # nj mu 2 5 17
LY C R A 速 S por t Be a ut y
15% LYCR A 85% Nyl on
COOLMAX速 and Su ppl ex速
LYCRA速 Spor t B ea u t y
C o l o r s : B l u e, Ora ng e , M int G r e e n, P in k
Ba nd Colors: Blue/ Yellow, Ora ng e / Ye ll ow, Mi nt Gre e n/ Ye llow, Pi nk /Yel l ow
Col ors:P i nk / Yel l ow, Mi nt G reen/ Orange, Yel l ow/ Mi nt G reen, Bl u e/ Orange
Band/ Leg Colo rs : O ra n ge, Mi nt G reen/ Blu e; Blu e, Yello w / G reen
S iz e s: XS , S , M , L S KU: 16
Si zes: XS, S, M, L SKU: 1 6
Si zes: XS, S, M, L SKU: 8
S iz e s : X S , S, M , L S K U: 1 6
M E R CH A N DI SI N G
C OS S ED P EP L U M TO P| $58
O M BR E CR O P L E GGING| $ 8 8
QUARTER Z IP JACKET| $ 1 1 0 D ASHED THIGH C ROP| $80
S t y l e # njm u 2 011
S t yle #njm u2617
Styl e # nj mu 2 2 1 2
TEN C E L ®
LYCRA ® S p or t Be a u ty
C o l o r s : M in t Gre e n, Blue , Ye l l o w, P ink
Colors: Pink, Ye llow/ Orange Om b re ; Blue , Ye llow/ Mi nt Gre e n Om b re
T E NCE L® and LYCRA® Spor t LYCRA® Spo r t Bea u t y Beau ty Dashed Li ne C o lo rs : P in k, M in t Col ors:Orange, Mi nt G reen, G reen, Yel l o w P i nk Si zes: XS, S, M , L Si zes: XS, S, M, SKU:1 2 SKU: 1 2
S iz e s : X S , S, M , L S K U: 1 6
S ize s: XS , S , M , L S KU: 8
Styl e # nj mu 2313
M E R CH A N DI SI N G
S L EEVED PE PL U M TO P| $68
DO TTE D TH I GH CROP| $ 8 0
BUBBLE BRA TOP| $ 5 8
Z AG THIGH C ROP| $80
S t y l e # njm u2515
S t yle #njm u261 2
Styl e # nj mu 2 1 1 1
Styl e # n jmu 2912
TEN C E L ® a nd COOL M A X®
LYCRA ® S p or t Beau ty
COOLMAX® and T E NCE L® LYCRA® S p o r t Bea u t y
C o l o r s : Yellow, Ora ng e , B l u e , M int Gre e n
Polka D ot Colors: P i nk , M int Gre e n
Col ors: Yel l ow, Orange, Bl u e, Mi nt G reen, P i nk
Col ors: L igh t P u rp le, M in t G reen, P in k
S iz e s : X S , S , M , L
S ize s: XS , S , M, L
Si zes: XS, S, M, L
Si zes: XS , S , M , L
S K U: 1 6
S KU: 8
SKU:2 0
SKU: 1 2
M E R CH A N DI SI N G
S L EEV ED B R A PE PL U M TO P| $58 DI -S TR I PE D CR OP LEG G ING| $ 8 8
SLEEVED CROP TOP| $ 4 8
THIG H THINN ER C ROP| $88
St y l e # n jm u 2 8 12
S t yle #njm u241 2
Styl e # nj mu 2 3 1 7
Styl e # nj mu 2 819
C O O L M A X ® a nd TENCEL ®
LYCR A ® S p or t Beau ty
COOLMAX®
LYCRA® Spor t Bea u t y
C o l o r s : M int G re e n, Ye llow
B an d/ L eg Co lo r s : G r e e n , O r a n g e / Ye llo w ; Pin k , Yello w / G r e e n ; Ye l l ow, O r a n g e / Pin k ; B lue, Yello w / O r a n g e ; G r e e n , Ye l-
Siz e s : X S, S , M , L
lo w / Pin k ; Pin k , Gre e n / B l u e
SKU: 8
S iz e s: XS , S , M, L S KU: 24
Col ors: Orange, P i nk , Mi nt Band/ Leg Co lo rs : Blu e, P in k/ G reen G reen; Mi nt G reen , O ra n ge/ Yel l ow; Orang e, Blu e/ P in k Si zes: XS, S, M, L Si zes: XS, S, M , L SKU: 1 2 SKU: 1 2
M E R CH A N DI SI N G
R AC K E T DR E S S| $100 St y l e #njm u2832 TE N C EL 速 C O L ORS : Blue / Pink/ Gre e n Siz e s : XS , S , M , L SKU: 4
CRISS- CROSS BRA| $ 4 8
Z AG CROP LEG G IN G| $88
Styl e # nj mu 2 8 6 2
Styl e # nj mu 2 9 3 2
COOLMAX速
LYCRA速 Spor t Be a u t y
Col ors: P i nk , Bl u e, Orange, Band/ Leg Col ors : P u rp le, O ra n ge/ Mi nt G reen, Yel l ow Bl u e; Yel l ow, P i nk / M in t Green Si zes: XS, S, M, L SKU: 2 0
Si zes: XS, S, M, L SKU: 8
BY
I sabe l Gonza lez d el Rey gonz ali m@ma il. uc. ed u