Isabel González del Rey
591 Miami Crest Drive • Loveland, Ohio • 45140 513 482 0469 • gonzalim@mail.uc.edu
EDUCATION
University of Cincinnati • Cincinnati, OH College of Design, Architecture, Art, and Planning (DAAP) Major in Fashion Design, Product Development • Expected Graduation May 2015
WORK EXPERIENCE
Oscar de la Renta • New York, NY • August 2014- December 2014 Sales and Merchandising Intern Aided the lifestyle brands team with sales and merchandising of fashion jewelry, childrenswear, and home by analyzing daily business reports of best selling product and connecting current and future market trends with upcoming merchandise. Assisted with product development by creating merchandising maps, skus and colorways, as well as prepping the product for market appointments and making buy collages of the booked goods. KCD Worldwide • New York, NY • January 2014-April 2014 Public Relations Intern Helped publicists with tasks such as sample trafficking, making press packets, and pulling press clips for Alexander McQueen and Pedro Lourenço. Contributed to the planning and production of New York Fashion Week 2014 by assisting publicists with seating plans, invitation send outs, show set ups, backstage press and directional run of show. Harper’s BAZAAR • New York, NY • May 2013-August 2013 Marketing Intern • Summer Diversity Internship Program Assisted the marketing team develop proposals, run MRI Starch data reports, and analyze marketing techniques of competitor publications. Provided assistance to BAZAAR’ s e-commerce venture, ShopBAZAAR, through tracking orders, creating invoices, and customer service. Abercrombie & Fitch • New Albany, OH • August 2012-December 2012 Technical Design Intern Assisted designers in fittings, developed tech packs including specs, pattern pieces, and construction details within the women’s fashion tops department. Helped develop solutions for various fitting, textile and construction problems, as well as perfecting samples for bulk production.
IN TERNATIONAL EXPERIENCE
MTX Mertxe Hernandez Intern • Barcelona, Spain • Summer 2012 Worked with the designer to create new looks for her Winter 2012 collection. Developed marketing plans to help promote store throughout El Borne through fashion blogs, social media, and events. Assisted in trend forecasting, hand sewing and selling hand-made items in boutique.
QUALIFICATIONS
Computer • Adobe CS5: Illustrator, InDesign, Photoshop, MS Office: Word, Excel, Powerpoint, Fashion GPS, Lectra Kaleido Design • Trend Forecasting, Branding, Technical Drawing, Fashion Illustration, Garment Construction, Pattern Making, Draping Foreign Language • Spanish
ACTIVITIES/ HONOR S
Cincinnatus Scholarship Recipient 2010- Present Dean’s List 6/7 Semesters Member of The National Society of Collegiate Scholars 2011- Present
REFERENCES PORTFOLIO Available upon request
Cincinnati Open Design Event Project Style winner 2012 Silver Thimble of Excellence by UC Faculty Professors 2012
http://issuu.com/igonzalezdelrey/docs/igonzalezdelrey_portfolio