CAD Textile Project by Isabel Gonzalez del Rey

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S p ri n g/Su m m e r 2 0 1 4

CO U R S E B R E I F

Th i s c o ur se pro vi d es an intro duction to sp e c ia l ize d sof t ware use d by professiona ls in the f a sh ion industr y. Stu dents wi l l util i ze pro g rams (Ka le d o , Ne d- Grap h ic s, etc .) to de ve lop c ommun icative p ie c e s that c omp lement and en hanc e th eir des i g n stud i o work , wi th a f ina l presentation in the format of a Textile D e sig n Co l le ction with Dig ita l ly Printe d Fabri c Samp l es us ing Sp o onf l ower.c om Instr u cti ona l o b j e cti ve s • D emonstrate fluenc y with sp e cia l iz e d sof t ware for f a sh ion de sig n . • T h in k cri tica l ly ab out how to util iz e pro g rams in order to b e st en hanc e ind ividua l de sig ns . • P ro du c e p ie c e s that suc c essf u l ly c omp lement desig n stud io work with in the format of a p or tf o l i o. • C reate a textile de sig n c o l le ction from a professiona l desig n p ersp e c tive . Interme d i ate g o a ls Kn owle d g e/s ki l ls o utc ome s Su b j e cts c o vere d Metho d s emp loy e d : le cture /sem inar /stud io R e qu irements

R E F L E CT I O N

I can tr u ly s ay that a ltho ug h I f a c e d a lot of unforese en o bstac les throug hout the pro c ess of th is proj e c t, it wa s throug h th i s that I g a in e d the mo st kn owle d g e ab out Comp uter Aide d D e sig n . The low s of the proj e ct l ie with the pro b lems th e cla ss ran into when su bm i tting the Ka le d o prints onto Sp o onflower. B e cause it is the first time any cla ss ha s done th is proj e ct, we ran into vari o us un exp e cte d i ssu es . On the other hand , there wa s a l ig ht at the end of the tunne l . B eing ab le to se e th os e s l e ep l ess n i g hts an d hard work c ome to l i f e when the prints arrive d from Sp o onflower wa s a de fin ite h ig h . In re trosp e c t, I wou l d l i ke d to have ha d more time f or the f ina l b o o k , yet th is is some th ing that varies by proj e ct. The knowle d g e I have ac qu ire d f rom th i s c o ur s e i s inva lua b le an d wi l l b e excite d to se e how my f am il iarit y with Ka le do wil l he lp me with in a workp lac e s etting . I am pro u d to s howca s e a l l o f the hard work and de d ication that went into my fina l proj e c t, and am ver y p lea se with th e outc om e.

B AC K TO B A S IC S | M A R K ET R E S E A R C H

Cre w Cuts

London Liberty

Gap K i d s

M A R K ET R E S E A R C H The ae sthe tic o f my prints and we aves i s t y ing in the p a st f rom the present. In a world f u l l of overc onsump tion and f a keness, the clothe s wil l g ive the buyer a f e el ing of auth enti c it y an d re a l n e ss . Store s that wo u l d d ire ctly c omp ete wi th my c o l le cti on wou ld include Cre w Cuts,L ib er t y L ondon, and Gap Kids . The simp le ye t ro ote d app ea l that i s currentl y fo un d with in th e s e store s , g i ve th e g arments l i f e an d the c onsumer a rea son to c onne c t with the p a st when e ver y th ing is so ta inte d by te chno lo g y to day. Prints on that are cur rently in store s are da int y y e t em i t the p lay f u ln ess o f ch i ld ren whether throug h toys, o bj e c ts, flowers or inse cts . Al l of the ch ildren’s c loth ing is brig htl y c o l ore d , and ke ep s th e essenc e of b e ing a c h i l d in m ind . The stores are ki d f ri en d ly an d ma ke th e c h ildren e xc ite d to shop wh ile stil l ke ep ing the c onsumer in m ind : the p arents . Th e f a bri cs not on l y fo l l ow th e c h i l d s a f e t y re g u lati ons, b ut are a ls o s o f t to the han d an d durab le for p lay. With in g irl’s ch ildren’s wear, the dre sse s and top s tend to have se qu in em b el l i s hm ents and j e we l s to enric h th e y o uthf u l ne ss f o un d wi th in y o ung g irls . In ch i ld ren’s wear, the qua l it y do es re fle ct the pric e b eing p a id . The pric y g arments tend to have b etter re vi e w s and la st l ong er wh i l e th o s e that are l e ss exp ens i ve are n o t a s h i g h qua l i t y. O vera l l , the sp irit of the ch ild is kep t a l ive throug hout the cloth ing , and the energ y of th e ch i l d i s ne ver l ost.

B AC K TO B A S IC S | TA R G ET M A R K ET

A NA B E L L E Anab e l l e i s a 7 y e ar o l d g irl wh o i s f u l l o f ra d i ant en er g y an d sp en d s her days p laying her f anata sie s with in the wh imsica l rea lm of the outdo ors . Sh e ha s th e c onta g i ous laug hter that ma ke s th o s e aro und sm i le her a s wel l . Her f avori te toy s are the ones her Mom had when she wa s a l ittle g irl wh ich include : j ac k s, yoyos , and a vi e wma ster . Alth oug h s he tend s to g e t carri e d away wi th time, her mom a lway s ca l ls her in for lunch, af ter prep aring Anab e l le ’s f avorite mea l , Aunt Ann ie’s Ma c ‘n Ch e es e. Af ter h er brea k , s he r uns o uts i d e to c ontinu e the g ame she ha d lef t o f f on . W hen the day is a l l sa id and done , her mother tuck s her in, and reads her her f avori te b o o k , G o o dn i g ht Mo on . A s s he c l o s e s h er e y e s to g o to s le ep she s ay s g o o d n i g ht to a l l o f the toys around her and is a lre ady excite d for the ne xt day, a s an entirely ne w a dventure wi l l b e g in .

B AC K TO B A S IC S | T R E N D R E S E A R C H

REAL As S i r Mi cha el Atiyah, a Briti sh-Leba nes e mathe mati c i a n once s a i d , “ Withou t dream s the re i s no a rt, no mathe mati c s , no life.” Whe n Ma rti n Luthe r Ki ng , Jr. s a i d , “ I have a dream” h i s vi si oncha ng ed a n e nti re n ati on . Realit y c a n be pitil es s a n d i sn’ t a g ui d e to hum an happ i ness.” - St yl e S i g ht S ir Mic hae l Atiya h wa s one of the fore front mathematic ians in the 20th c entur y and i s sti l l prom inent in the 21st c entur y. His p a ssion l ies with math and h is ab i l i t y to ima g ine b e yond the known is what ha s made h im so influencia l to so cie t y. Mar tin Luther King , Jr. had a dre am and it wa s th is that cre ate d the cata l yst f or s o ci a chang e. His dre am chang e d an entire nation . To dream is to l ive and if it were not for the innovative and unc onventi ona l i dea s of l ea der s , we wou ld not b e where are to day. These dre ams are the drivers for trends wi th in s o ci et y. In a so cie t y where e ver y th ing is re c ordere d and share d throug h so c i a l m e d i a , th e ess enc e of who we are is c overe d by a filter. S o cie t y is craving for authentIcit y and to return b a ck to org an ic ro ots . We are yearn ing for the c onne ction with the rea l it y around us and to f ind th e dep th with in us .

B EI NG M OD E ST 1970s a estheti c s feel rea s suri ng thi s s ea s on with a s oft, feel-g ood fa c tor. Fresh an d fun i m ag e r y rec all s a ti me whe n life felt more a uthe nti c a n d real. Thi s nostalg i c a sp e ct i s e x p ressed throug h ri ch col ors like s oft blue, pe rsi mmon , l ea f g ree n a n d old g old . Pe op le want to c onne ct to the world where memories are cre ate d . Th e th e retro st yl e i s what draw s us to the p a st we ye arn to have. As a so cie t y that is so ac c ustom e d to te chno l o g y ta king ho ld of e ver y a sp e c t of l ife , having the sinc eret y of b e ing awkard and p lay f u l i s tr u l y ref res hing . It is imp or tant for the c h ildren of to day to have a c onne c tion with th eir p a st. In a worl d of iPads, iPo ds, and Smar tPhone s, ch ildren have lost a sense of foundati on and what i t m eans to lo o k up and p lay with the world around them . S o c iet y is rememb ering i ts ro ots and turn ing towards the imp or tanc e of c h ildren embracing the ir ele ctric sp irit and ta king in th e p layg round that is the irs .

B AC K TO B A S IC S | T R E N D R E SE A R CH

SI M PL E T I M E S

Taking the ti me to e nj o y l ife b ecomes a ne w rel a xing pursuit . Pl ay ing w ith physi c al toys s ee ms new aga i n a n d e x pl or i ng the gard e n or ha ng ing o ut in the kitche n sig nal s a na誰ve and non-di g ital st yl e of life. Cl a s si c Fi she r Pri ce to ys f rom the 1970s rec al l a fun and simpl e e ra , one that we want to revive for a new g e ne rati on of childre n .

Th is c on c ept i s what wi l l d ri ve s o ci et y to stre y away f rom the o ver use o f te chno lo g y and tune into their cre ative inn er b e ing s . Pe op l e are b e g inn ing to rea l i ze that wh i le the a dvan c ements in te c hn io lo g y can b e p ositive , at the same time i t can h ind er th e ima g inati on o f in d i vi dua ls . In ord er f or so ci et y to embrac e the ro ots with in them, the y must return to the ir fo undati ons o f th e o utd o or s an d wo o d en toy s .

C R E AT I V E R E S E A R CH Pri ma r y R esearch : W i t h t h e ri s e o f In sta g ra m , I have rea l ize d t hat p eo p l e w ant t o a c hieve t h e m o o d an d a es t h et ic of t h e p a s t . T h e y w ant t h e i r ga rm e nts , o b j ec ts , a c c essr i es , p h o t o g rap hs an d b a gs t o l o o k weat h e red . Shape a nd Str u c ture : T h e s hap e s a n d st ru c tu re s a re t h o s e t hat a re m o s t c o mfo r t ab l e fo r c hi l d re n t o p l ay i n . S ko r t s , ju mp e rs , an d l o o s e garm e nt s are a l l ev i d e nt w i t h i n c h i l d re n’s we ar Detail s : O ve ra l l , t h e d e t a i l s rev l ove a ro u n d t y i n g i n t h e p a st w it h t h e p res e nt . T h e ke y d et a i l s l ie i n keep i n g t h e c hi l d re n’s wear p l ayf ul an d e ns u ri n g t h e ess e n c e o f w h at eve r y c h i l d s h o u l d b e . Col or Pal ette /Mood : T h e c o l o rs are n e ut ra l a n d eve n i n c hi l d re n’s we a r mut ed c o l o rs are fou n d w it h s at u rat ed hu es . T h e ove ra l l m o o d is t hat of p l ay f u l c h i l d re n an d t r y i n g t o b r i n g c hi l d re n b a c k t o t h e i r ro ots a n d fou n d at io n up o n w hic h s o c iet y w a s s t ar t ed Te xtures : Th e t e xt u re s t hat e x i st a re t h o s e b est fo r c hi l d re n’s wea r t h e refo re t h e y mus t b e s of t an d c o mfo r t ab l e. T h e mus t ref l ec t du rab l it y an d s tab i l i t y f o r t h e c h i l d re n wear i n g t h e m . Pri nt a nd Sur face Decoration : T h e p ri nt a n d su rfa c e d e c o rat io n s have a weat h e red a es t h et ic. W hi l e t h e garm e nt s may b e n e w , t h e y g ive t h e weare r t h e f ee l i n g t h at t h e garm e nt h a s a st o r y an d w i l l d raw t h e m to t h e i r p a st .

C R E AT I V E R E S E A R CH S econ d a r y R esea rch : “ T h e In st a g ra m t re n d is sta rt i n g to b e c o m e v is ib l e i n n e w p h ot o g rap hy an d ed it o r ia l s . T his p h e n o m e n o n is c reat i n g a f i lt e red st y l e, w h e re rea l i t y i s s e e n t h ro u g h ro s e -t i nt e d g l a ss es. A ra n ge of s of t s ep ia to n es f ro m p i nk t o p a l e mauve, g o l d an d g re y reca l l hap py m e m o r ies t h rou g h a g e nt l e a est h et i c .” -St y l eS i g ht Shape a n d S tr u c ture : C hi l d re n’s c l ot hi n g l o o k s to t h e 1 9 7 0 s to rev ive a s t y l e t hat is b are l y o n t h e r i g ht s id e of w ro n g . R et ro s c h o o l u nifo rms , g y m ki ts an d a c t ive wear reca l l a s i mp l e r t i m e , e n han c e d by k its c h c o l o r c o mb i n at io n s. Pl ay suit s , s h o r t s , kn ee s o c k s an d knit wear are ke y e l e m e nt s of t his n o s t a l g ic l o o k . Detail s : Th e d e t a i l s are ro o t e d t h e e ss e n c e o f c hi l d re n s p l ay. Toy s , a n d ret ro ar t are fou n d t h rou g h out t h e d et a i l s , a s we l l a s a p l ay o n t h e t oys p a st ge n e rat i o ns o n c e h a d a s c h i l d re n . Col or Pal ette /Mood : 1970s a e st h e t ic s fee l rea ssu ri n g t his s ea s o n w it h a s of t , fee l- g o o d fa c t o r. Fres h an d f u n i ma g e r y reca l l s a t i m e w h e n l ife fe lt m o re aut h e nt i c an d rea l . Th i s n o s t a l g i c a sp e c t i s e xp re ss ed t h rou g h ric h c o l o rs l i ke s of t b lu e , p e rs i m m o n , l eaf g ree n an d o l d g o l d . Te xtures : Th e t e x t u re s are sm o o t h ye t g ive a ste n c i l e d l o o k to e mul ate t h e ap p earan c e t hat t h e garm e nt ha s ha d a p a s t an d l i ke eve r y t oy, t h e garm e nt h a s sto r y. Pri nt a nd Sur face D ecoration : T h e p ri nts a n d su rfa c e d ec o rat io n s a re b a s ed f ro m 50s Go l d e n A g e t oys . T h e g rap hics t u rn ed i nt o p l a c e m e nt p r i nt s an d rep eats an d i s ro o ted in nostal gia.

B AC K TO B A S IC S | T H E M E

B AC K TO B A S IC S | CO L O R PA L ET T E

COL O R PA L ET T E Th e d e l i cate , y e t ear th ton e d inf lu en c e o f th i s c o lor p a le tte are what wil l insp ire th is l ine . The c o lors are a b lend of of the inno c enc e f ound wi th ch i l dren .

DEV EL OPM EN T A ND SA M PL I NG M I X ED M EDI A

DEV EL OPM EN T A ND SA M PL I NG M I X E D M E D I A

DE SI G N A E ST H ET I C The de s ig n ae sth e ti c that inf luenc es th i s c o l le cti on i s the retro lo o k o f the 50â&#x20AC;&#x2122;s . Wh ile embrac ing the p lay f u lness of ch ildrenâ&#x20AC;&#x2122;s toys a s wel l a s emu lating th e l o o k of th e p a st, th is c o l l e c ti on wi l l b e a b l e to re vive the f o un dati ons o f o ur p a st . W h i le b e ing simp le , the ae sthtic wil l represent the c onne c tion to the p a st we are a l l y earn ing to g ra sp h o l d of .

DE SI G N SI L H OUET T E S ON T R E ND

L ou rd e s S/S 2013

Oh Soleil F/W 2012

M i ss B lu e mar i n e S /S 2013

Jo Jo S/S 2013

DE SI G N SI L H OUET T E S ON T R E ND

Fu n & Fu n S/ S 2 0 1 3

Miss Blu e ma ri n e S/S 2013

M i ss Grant S /S 2013

Tw i n S e t S/S 2013

COL L E CT I ON

B AC K TO B A S IC S | D E S I G N CO L L ECT I O N