IHR Magazine - Winter 2019/2020

Volume 20 – Issue 5 – 2019

Cover Story

Watch Out, Canada!

PUBLICATIONS M AIL 42709013 | 920 YONGE ST, SUITE 608 | TORONTO ONTARIO, M4W 3C7 | $6

Thomas Muclair: Stands Behind Homeopathy in Quebec

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WINTER ISSUE 2019/2020

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Research product of Alpha Science™ Laboratories Supportive aid in the management of gastric health Modulates gastrointestinal (GI) mucosal immune system Exhibits anti-inflammatory activity Demonstrates anti-microbial activity Promotes regeneration of GI mucosa Stimulates appetite Alleviates symptoms of GI distress Helps restore normal GI health

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Spleen extract contains a variety of growth factors, which play an important role in the healing process of the intestinal walls.

Alpha Science™ Litis™ contains (per capsule): DGL (Deglycyrrhizinated licorice) ...................................................................................................................... 300 mg Spleen extract (Sus scrofa)(Fraction-23®) ....................................................................................................... 150 mg L-Glutamine .................................................................................................................................................... 100 mg Marshmallow Root (Althaea officinalis) ............................................................................................................ 50 mg Recommended dose: Adults − Take 1 capsule twice per day with food or as directed by your health care practitioner. Take it a few hours before or after taking other medications or natural health products. For faster results, loading dose is 2 capsules twice per day for two weeks.

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Litis™ NPN 80070540

Used in herbal medicine to help relieve inflammatory conditions of the gastrointestinal tract.

Alpha Science™ Litis™ contains (per capsule): DGL (Deglycyrrhizinated licorice) ......................300 mg L-Glutamine ....................................................100 mg Spleen extract (Sus scrofa)(Fraction-23®) .......150 mg Marshmallow Root (Althaea officinalis) ............50 mg Recommended dose: Adults − Take 1 capsule twice per day with food or as directed by your health care practitioner. Take it a few hours before or after taking other medications or natural health products. For faster results, loading dose is 2 capsules twice per day for two weeks.

Acid-resistant capsules deliver our Litis™ formulation by disintegrating in the duodenum for better intestinal absorption.

Litis™ is manufactured under strict GMP standards and contains no preservatives, dairy, corn, wheat or gluten.

✓ Modulates GI immune system ✓ Exhibits anti-inflammatory activity ✓ Promotes regeneration of GI mucosa

✓ Demonstrates anti-microbial activity ✓ Alleviates symptoms of GI distress ✓ Soothes inflamed mucous membranes

Litis™ is an innovative, natural health product developed by Alpha Science™ Laboratories which is designed to support the gastrointestinal (GI) health through supporting the GI mucosal immune system. Litis™ contains spleen-derived bioactive peptides, leukotrienes, platelet-derived growth factors, and cytokines.

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The Litis™ formula contains a specific fraction of spleen extract (Fraction-23®), a research product of Alpha Science™ Laboratories. Fraction-23® is a specific combination of key bioactive isolates which includes tuftsin and splenopentin,

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platelet-derived growth factors and immune modulators obtained from spleen extract by a proprietary process developed by Alpha Science™ Laboratories.

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Growth factors production and their principle actions in wound healing include: Growth Factor

Production

Principle action(s) in wound healing

Colony-Stimulating Factors (CSF)

Stromal cells, fibroblasts, endothelial cells, lymphocytes

Granulocyte colony stimulating factor (G-CSF): Stimulates granulocyte proliferation Granulocyte Macrophage Colony Stimulating Factor (GM-CSF): Stimulates granulocyte and macrophage proliferation.

Epidermal Growth Factor (EGF)

Platelets, macrophages

Stimulates fibroblasts to secrete collagenase to degrade the matrix during the remodeling phase. Stimulates keratinocyte and fibroblast proliferation.

Fibroblast Growth Factor (FGF)

Macrophages, mast cells, T-lymphocytes

Promotes angiogenesis, granulation, and epithelialization via endothelial cell, fibroblast, and keratinocyte migration, respectively.

Keratinocyte growth factor (KGF) Fibroblasts

Stimulates keratinocyte migration, differentiation, and proliferation.

Platelet-Derived Growth Factor (PDGF)

Platelets, macrophages, keratinocytes, fibroblasts, and endothelial cells

Attracts macrophages and fibroblasts to zone of injury. Promotes collagen and proteoglycan synthesis.

Transforming Growth Factor (TGF)

Platelets, macrophages, lymphocytes, hepatocytes

TGF-a: Mitogenic and chemotactic for keratinocytes and fibroblasts.

TGF-b1 and TGF-b2: Promotes angiogenesis, up-regulates collagen production and inhibits degradation.

TGF-b3 (antagonist to TGF-b1 and b2): Has been found in high levels in fetal scar-less wound healing and has promoted scar-less healing in adults experimentally when TGF-b1 and TGF-b2 are suppressed.

T-cell growth factor (TCGF), also known as Interleukin-2

Macrophages, keratinocytes, endothelial cells, lymphocytes, fibroblasts, osteoblasts, basophils, mast cells

IL-1: Chemotactic for neutrophils, fibroblasts, and keratinocytes. Activates neutrophils.

IL-4: Activates fibroblast differentiation. Induces collagen and proteoglycan synthesis.

IL-8: Chemotactic for neutrophils and fibroblasts.

Vascular Endothelial Growth Factor (VEGF)

Platelets, macrophages, fibroblasts, Promotes angiogenesis during tissue hypoxia. smooth muscle cells, neutrophils, and keratinocytes

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CONTENTS PUBLISER’S LETTER Go realize the new thing EDITORIAL BOARD Our contributors in this issue

GET THE GOOD Check out this market’s news TOP SELLER Do you know this 3 ones?

8 9

10 12

23

28

TRENDING Top 5 child influencers you sould know!

CANNABIS BUSINESS USE Analysts predict boom in cannabis retail

PLANT-BASED NEWS OrganicEye petitions USDA

COVER STORY The Expansion of Homeopathy with Thomas Muclair

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STUDY Herbs for seasonal immune support

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‫נס״ ד‬ PUBLISHER’S LETTER

GO REALIZE THE NEW THING Olivier Felicio

Publisher/Editor-in-Chief

S

tudies confirmed that in less than three years 50% of restaurant revenues will be coming from food ordering apps. What peaked my interest on this subject was not that most people will be utilizing these apps but what this could mean for your google and digital marketing plans.

The way I interpret this is that consumers, including myself, are creatures of habit. If I know where to get what I need and I always buy from the same apps, as a consumer I don’t need to google anything. So how do I, as a retailer, drive more customers through my doors if the app business is taking over? For this topic, I foresee focusing my attention on three main topics.

First, am I listed in as many buying apps as possible? Not only that, but does it also mean that my vendors have the same access as well? If so, are they circumventing me via amazon and similar platforms? Probably yes. You cannot avoid it.

Secondly, are my options limited? Should I have my own app? Again, this is yes and no. You could have your own app, however, you need to keep in mind that consumers are already going to where they’re familiar with. All payment methods and info is already secured via those platforms. People don’t like the idea of having their credit card number registered in too many places. That is certainly a major factor in explaining the centralize app idea.

Third, I have preached it and will always preach it. Traditional, traditional, traditional. Go back to traditional media to build your store as a brand and use the internet as a partner to promote your content, printed or otherwise.

Don’t fight it. Traditional is cheap these days, therefore it provides easy access and you can localize your effort.

So, go out there and sponsor small local events, shake hands, embrace gorilla marketing and drive people to you because they have an emotional connection to you and your business. At last, gorilla is not a solution but part of the solution, your listings and reviews are now your most valuable asset.

ISSN 1197 - 1495 | VOLUME 20 ISSUE 5

FOUNDER & THOUGHTSMITH

Olivier Felicio CONTENT DIRECTOR

Diana Berdichevsky ART DIRECTOR

Marcelo Ramos COSTUMER SERVICE

Navnidhi Joshi CONTRIBUTORS

Daniel Dereser, Franco Cavalari, David Foreman, Mike Hannalah and Lewis Retik.

ADVERTISING INFORMATION PUBLISHER OLIVIER FELICIO – Toronto Office tel: 416.203.7900 x 6107 / email: olivier@thergmgroup.net 608, 920 Yonge Street, Toronto, ON M4W 3C7

INTERNATIONAL SALES INQUIRIES MEHER VESAVEVALA tel: +91 9821136069 / mehernavaz@hotmail.com PURVAZE BUXY tel: +91 9820129492 / purvaze@gmail.com

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Published by Rive Gauche Media Inc. Canada Post Canadian Publications Mail 42709013 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher. All rights reserved. ©Copyright 2019 Rive Gauche Media Inc. ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, IHR magazine.

email: circulation@thergmgroup.net telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to Integrated Health c/o IHR Magazine 920 Yonge Street, Suite 608 Toronto, ON Canada M4W 3C7

EITORIAL BOARD

EDITORIAL BOARD

DIANA BERDICHEVSKY

DANIEL DERESER

FRANCO CAVALARI

Diana Berdi holds a degree in Creative Writing and English from York University.

She’s had a fruitful career as a director of commercials and joined the IHR/ Viva family as a photographer, writer and editor, combining her skills and experience into the world of online and print publication.

Daniel Dereser, a Doctor of Pharmacy in France, received his degree from Université Aix-Marseille II in 2003 and a training certificate in clinical homeopathy for pharmacists through the Center for Education and Development of Homeopathy (CEDH). Before becoming the CEO of Boiron Canada in 2015, Dereser held the position of director of medical development for Boiron Canada and Boiron U.S.A. He also serves on the board of directors of the Canadian Homeopathic Pharmaceutical Association (CHPA).

Franco Cavaleri completed his BSc with a major in Human Nutrition from the University of British Columbia. He is currently in the last phase of postgraduate doctoral study (current status PhD candidate) at the Faculty of Medicine’s Experimental Medicine Program. Research interest and focus on nutraceutical pharmacology in the context of the pathology of inflammation and inflammatory disease Faculty of Medicine’s Experimental Medicine Program.

DAVID FOREMAN

MIKE HANNALAH

LEWIS RETIK

David Foreman RPh, is a pharmacist, author and media personality known to consumers nationwide as, “The Herbal Pharmacist.”

Foreman is a graduate of the University of South Carolina College of Pharmacy, currently serves on Organic & Natural Health Association’s Scientific Advisory Board, and is author of 4 Pillars of Health: Heart Disease.

With experience in both the professional and regulatory sectors of pharmacy, Mike Hannalah holds a comprehensive knowledge and understanding of the unique needs, challenges and opportunities of pharmacists in Ontario. Currently, he is the director of Smith’s Pharmacy in Toronto, and is a council member of District M at the Ontario College of Pharmacists.

Lewis Retik is the leader of the Advertising & Product Regulatory group and co-leader of the Food & Beverage group at Gowling WLG. As a partner in Gowling WLG’s Ottawa office, he practices primarily in the area of regulatory and commercial law. Lewis’ practice focuses on regulated products, including product distribution, manufacturing, advertising, packaging and labelling, and regulatory licensing.

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The purpose of our editorial board is to help guide the direction of the publication in a manner that a) improves its quality and rigor, b) exerts a positive impact on patient outcomes, c) contributes to knowledge of integrative health-care, and d) showcases evolving trends in the health-care industry. We believe that our unique blend of readers dictate the tone of our magazine, which allows us to provide you with the most accurate, up-to-date, and essential information relevant to your business. Our editorial committee is comprised of thought provokers who have shaped the industry and whose experience is vital in providing you with the tools to succeed.

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TRENDING

Top 5 Child Influencers You Should Know!

These days, it’s not just adults that have iPads and smart phones in their hands. Most children growing up have access to technology at their fingertips almost from the crib; whether through friends, through school or through their parents. It’s difficult to pin point exact numbers but according to Child Trends (childtrends.org), in 2015 alone, (…three in five children ages 3 to 17 (60 percent) used the internet at home, nearly six times as many as in 1997 (11 percent); additionally, four in five children had a computer at home (80 percent), up from 15 percent in 1984.

Gen Z’s are not merely consumers of online content, they are influential creators; running their own social media channels, launching their own brands and impacting thousands, sometimes millions of child followers; that’s some serious social media pull!

Because the prevalence of children on social media is so high (and on the rise) content creators and marketers for children are cashing in on a piece of the pie.

So, who are the little future CEO’s garnering all this attention? We’ve narrowed our list down to the TOP 5 child influencers making a big impact online today. Who knows, maybe you’ll be a fan follower too!

Annie LeBlanc

Jacob Sartorious

Georgia, United States

Oklahoma, United States

3.75 Million subscribers on Youtuber

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9.1 million followers @Jacobsartorius

620,856 likes

131.569 likes

Annie LeBlanc Annie is a gymnast, actor and singer.

She has been appearing in online videos since she was 4 years old and today Business Insider has dubbed her one of the ”most famous teens in the world.” Since gaining such a huge online following, Annie has been able to carve out a lucrative music career. In November 2017, LeBlanc released her first original single, “Ordinary Girl” and in December 2017, teen fan magazine Tiger Beat announced that Annie would be going on her first U.S. tour in early 2018. LeBlanc is also a co-host of a Youtube fashion, lifestyle and music centred series called We Are Savvy (with 4.2M+ views) on its pilot episode.

Jacob Sartorious Being an adorable pre-teen didn’t seem to hurt Jacob Sartorius plan to take over the world. This charming teen went viral (starting with a Vine about bullying) and continued to rise to fame (with thousands and now millions of teen followers).

He continued to utilize social media to advance his music career and was signed by T3 Music Group, releasing his debut single “Sweatshirt” on May 3, 2016. “Sweatshirt” peaked at No. 90 on the US Billboard Hot 100 and was No. 81 on the Canadian Hot 100. Sartorius continues to utilize Instagram to promote his music career and maintain his millions of followers. He is wise to do so, following in the step of Justin Bieber, Jacob is proving that a well managed social media account can be a strong tool for self promotion. Jacob has placed himself in the way of music contracts, sponsorships and incredible opportunities that most teens could only dream of..

2 MINUTES AGO

48 MINUTES AGO

TRENDING Maddie Ziegler

Pennsylvania, United States

unpacking. Clearly, children centred content is extremely popular and Ryan has the followers to prove it. Ryan has been featured on Forbes as one of the youngest millionaires out there. He generates most of his income from pre-roll advertising on his channel (about 21 million) and about 1 million comes from sponsored posts. One thing is for sure, Ryan is creating content that is highly in demand and he’s getting the views that are attracting advertisers.

33 MINUTES AGO

Emma and Milla Stauffer Gilbert, Arizona

13.4 million followers @maddieziegler

469,087 likes

8 MINUTES AGO

Ryan ToysRevew California, USA

21.9 million followers on Youtube

1.654 likes Ryan Toy Revew It is hard to imagine that a simple toy focused Youtube channel can have 21.9 million subscribers; but that exactly the type of attention that child social media star Ryan is getting. Ryan’s videos are fun, poppy and offer up some amazingly entertaining, informational and educational content for young viewers. His videos range from science projects to stories to fun How To’s to toy

21.9 million followers on Youtube

119, 335 likes Emma and Milla Stauffer The twins Emma and Mila came into popularity when their mother, Katie Stauffer, began documenting and posting the hilarious twins on her Youtube and Instagram channels.

Before long, the well edited, quippy and entertaining clips began gaining the twins millions of followers.

As a result of their mother’s quick thinking in capturing the girls’ natural online personalities, the twins now have their own branded clothing line, which will be sold at Target, as well as countless promotional partnerships. Although Katie didn’t set out the make the twins famous, she noticed an opportunity, found a niche and the rest is history. Child influencers have some serious pull. With thousands, sometimes millions of followers they have become a marketers dream opportunity. So strong are some of these online child influencers that they are receiving serious sponsorship and huge brand contracts that would have only been available through agents and to celebrities in the past.

Companies are increasingly looking to child influencers to partner or represent their brands through sponsorships, partnerships and spokesmodel opportunities.

Since most child influencers have their own social media channels, connecting with child influencers through their channels or through their agents is not difficult. Have you considered partnering with an influencer for your business? Now might be the perfect time.

16 MINUTES AGO

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Maddie Ziegler Maddie first appeared on Lifetime’s reality show Dance Moms. A phenomenal dancer, she then landed a few starring roles in musician Sia’s music videos. These videos have attracted over 4 billion views. In addition, Maddy has landed acting, television and concert gigs and has been listed on Time Magazine’s “30 most influential Teens” list for 2015, 2016 and 2017. With 13.3 million followers on her Instagram, this teen is also an official spokesmodel for Fabletics teen and is continuing to land modelling contracts and brand ambassador opportunities through her active social media channels.

TRENDING

Sobeys diverts 720,000 plastic bags from landfill to make public benches and picnic tables along Atlantic Canadian shores Source: Sobeys Inc Grocer unveils waterfront furniture donation to continue promoting plastic reduction and reuse.

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Sobeys Inc. announced plans to donate a collection of public seating made entirely of recycled plastic bags and heavier recycled plastic materials, such as bins, to be installed in family-oriented community spaces across Atlantic Canada. The first piece, a specially designed Ultimate Picnic Table, will be unveiled on the Halifax Waterfront. This table and bench system is much larger than regularly designed benches and can seats up to 20 people. It includes accessible seating and is built from 60,000 recycled plastic bags.

Sobeys is working with Dartmouth-based LakeCity Plastics to create the pieces and has partnered with Develop Nova Scotia and other Atlantic government partners to select accessible, family-focused public spaces on waterfronts across the region. This donation follows the Company’s industry-leading commitment to remove plastic grocery bags from all Sobeys grocery stores by the end of January 2020. The change will take 225 million plastic grocery bags out of circulation at Sobeys’ 255 locations across Canada each year.

“Atlantic Canada applauded our decision to eliminate plastic bags from our Sobeys stores and we wanted to find other unique ways to give back to the birthplace of our Company and the home of the beloved

Sobeys Bag,” said Vittoria Varalli, Vice President, Sustainability, Sobeys Inc. “The bench designs bring sustainability, innovation and functionality together in a very unique way. Atlantic Canadian families and all who visit our region will be able to enjoy beautiful spaces like the Halifax waterfront and take advantage of tables and benches that represent the changes we all want to see – reduced plastic use and smarter recycling of plastic waste.”

The grocer will announce the locations of the benches and picnic tables in Nova Scotia, New Brunswick, PEI and Newfoundland & Labrador in the Spring of 2020.

“As a company, we are incredibly proud of our Nova Scotia roots. We look forward to giving Atlantic Canadian families sustainable, locally designed picnic tables to enjoy in their community spaces,” comments Dave Sobey, Director, Support Services, Sobeys Inc. “Our stores have incredible connections to each of the unique communities they serve and this is just one way we can give back and thank our customers and communities for giving us their support.”

The benches are designed and built by LakeCity Plastics, a social enterprise that provides employment opportunities to youth and adults living with mental illness. LakeCity is collaborating with Goodwood Plastic Products of Colchester County, sourcing

Goodwood’s plastic lumber which is made from used plastic bags and containers to produce outdoor furniture that is designed to last a lifetime. Each of LakeCity’s regular size picnic tables diverts more than 15,000 plastic bags from local landfills.

LakeCity Plastics Executive Director Liam O’Rourke comments, “This was a natural partnership for us. We know that Sobeys is focused on sustainability, and supports reusable alternatives. It’s exciting to see an important public project come to life with such an iconic brand.

From a sector perspective, having Sobeys decide to “buy social” and support one of our budding enterprises shows their great community leadership in so many ways. This is an exciting project with both social and environmental benefits, a win-win for Nova Scotia.”

Develop Nova Scotia is working with Sobeys to identify the best locations for to donate furniture within the province and played a key role in supporting the design and installation of the Ultimate Picnic Table in Halifax.

“At Develop Nova Scotia one of the areas on which we are focused is creating spaces for people to connect and share time,” states Jennifer Angel, CEO, Develop Nova Scotia.

“Visitors and locals alike continue to be drawn to our vibrant waterfronts and we love the idea that these gathering spots created by Sobeys will represent such a positive change for the environment.”

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CANNABIS BUSINESS USE

Cannabis: Quebec Steering Most Vulnerable Consumers Towards Black Market According QCIA Passage of Bill 2: The Government of Quebec’s Legal Framework to Tighten Cannabis Regulation. Source: Quebec Cannabis Industry Association The Quebec Cannabis Industry Association (QCIA) believes that the passage of Bill 2, the Quebec government’s Act to tighten the regulation of cannabis which raises the legal consumption age from 18 to 21, will steer the most vulnerable consumers towards the black market.

“The government’s motives are surprising in this approach. Note that public health officials and safety experts who advised the federal government over the implementation of cannabis legalization in the country, as well as many Quebec organizations specializing in cannabis, have advocated for a harm reduction approach by recommending that the minimum age be set at 18- years-old,” says Michel Timperio, president of the Quebec Cannabis Industry Association.

According to the QCIA, which currently has over 25 members throughout Quebec, this decision goes against the objective of

legalization – improve public safety by offering quality products rigorously controlled, and the eradication of the black market.

The members of the Association agree that the passage of Bill 2 hinders this objective as does the Quebec government’s desire to ban edible cannabis products which are already available to Quebecers via illegal websites.

“The government is also about to pass its proposed edible cannabis regulation, which if accepted in its current form, would encourage consumers to purchase products from the black market that are legal and approved for sale elsewhere in Canada. We believe that Quebecers should have access to legal products that are controlled, properly labelled, packaged safely, and distributed by professionals who can properly inform consumers, not by the local drug dealer,” notes the president of the QCIA.

Analysts Predict Boom in Cannabis Retail as Operators Seek National, Multi-State Expansion The emerging retail cannabis sector is entering a new phase of development, shifting from single-state business models and market share, to national expansion. Source: Arcview Group

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The increasing legalization of cannabis retail products is entering a new phase of development, shifting from establishing sustainable single-state business models and market share, to national, multistate expansion according to From Dispensaries to Superstores: Opportunities in Cannabis Retail, a new report from Arcview Market Research and BDS Analytics.

Currently, however, only four states (Oklahoma, California, Colorado and Oregon) make up 80 percent of the total active retail licenses nationally — a clear indication of the legal cannabis industry’s relative immaturity as a consumer retail channel.

With this imminent shift, the report found that single-state operators are in a prime position to leverage early-market share into broader national expansion while still maintaining margins and fending off new competitors. Concurrently, the percentage of respondents identifying as consumers in adult-use states rose from 31 percent in Q1 2018 to 38 percent in Q1 2019, while consumer rates in medical states rose from 18 percent to 25 percent over that same period.

“New competitors with deep pockets, often using the public equity markets to fund business plans, are aiming for scalable,

national chain-building from the outset,” said Troy Dayton, CEO of the Arcview Group. “These players can take advantage of distinct state-based licensing frameworks unlike other mainstream consumer retail sectors and leverage their early market share into broader national expansion.”

The report also found that while federal legalization likely will not have an impact on further statewide legalization, such mainstream adoption will be a primary factor to boost interstate operations and shift consumer attitudes even further.

“The legal cannabis market is poised to grow into a $30 billion industry in five years, with three-quarters of that revenue generated within just 12 markets, which is a huge opportunity for cannabis retailers,” said Tom Adams, Arcview Market Research editor in chief and BDS Analytics managing director. “For now, that upside is theirs to lose as federal prohibition keeps mass merchants and e-commerce giants at bay.”

Other key findings in From Dispensaries to Superstores: Opportunities in Cannabis Retail include: • Currently, licensed retail operations have ample prospects for

CANNABIS BUSINESS USE

sustained growth beyond 2024, driven by populous soon-to-be legal medical-use states like Texas, and coming adult-use states like Florida.

• Consumers in adult-use markets are still much more likely to buy cannabis from storefront dispensaries or delivery services. 54 percent of consumers in adult-use states reported buying cannabis from a recreational dispensary in the past six months, while 26 percent reported purchasing from a medical dispensary and 10 percent reported buying from a delivery service.

• 71 percent of consumers in adult-use states and 37 percent in medical states describe cannabis consumption as recreational or social, while 56 percent in adult-use states and 53 percent in medical states cite health or medical reasons.

• Enormous product opportunities lie outside traditional inhalables.

The “topicals and other cannabis products” category makes up very little of current spending, however, the price points commanded by those products is significantly higher with the topical average selling price at $28.80 in the second half of 2019.

Australis Capital Launches Cocoon Technology - A Self-Service Fulfillment Platform for Dispensaries and Highly Regulated Brick & Mortar Retailers Source: Australis Capital Inc.

With the launch of CocoonPod®, Cocoon unites state-of-the-art self-service kiosks with mobile applications, platform agnostic integrations into leading enterprise resource planning (ERP)/business management systems, and payment providers. CocoonPod® features consumer-facing kiosks as stand-alone units or multi-unit pods as the core consumer point-of-interaction (POI), coupled with a consumer mobile application and tablet for employee assisted self-service transactions, providing a full omni-commerce solution for brickand-mortar locations.

“The benefits of deploying self-service technology have been demonstrated across all brick-and-mortar retail sectors in the United States and AUSA’s management experience and leadership in self-service technology positions AUSA for immediate success across North America,” states Michael Carlotti, Chief Financial Officer of AUSA. “The estimated market opportunity for kiosk sales to dispensaries in the United States over the next five years is 50,000 units with a recurring revenue model based on a percentage of sales initiated within CocoonPod®. Cocoon has met with leading Multi-State Operators (MSO) and focus groups with conservative assumptions suggesting 60-80% of returning customers will choose to initiate their purchase through a self-service POI.”

CocoonPod® functionality delivers reduced transaction times, privacy, coin-less cash recycling, payment gateway, ATM processing, ID validation, QR codes, consumer loyalty, charitable donations, and numerous marketing opportunities through a dynamic user interface.

By integrating Coil®, a loyalty and data application built by AUSA’s wholly-owned subsidiary Rthm Technologies (“Rthm”), CocoonPod® also offers fully integrated loyalty functionality for consumers, now branded as CocoonRewards®.

“Since being acquired by AUSA the Rthm team has created the industry’s most powerful data-driven mobile loyalty application which will integrate directly within the CocoonPod® platform providing operators and consumers a user experience and point-of-purchase options never before available,” states Alex Mosa, President of Rthm. “We are excited to release this impactful product into the U.S. market.”

CocoonPod® self-service kiosks and integrated form factors were developed in partnership with Passport Technology Inc. (“Passport”), the International award-winning technology provider to brick-and-mortar casinos and hospitality. With over a decade of experience developing robust, intuitive, aesthetically pleasing self-service kiosk technology, payment applications, loyalty rewards, compliance programs, and opt-out optionality to highly regulated and high traffic industries, Passport’s reputation of developing and supporting these technologies is unparalleled.

“As the industry continues to expand, retailers seek opportunities to streamline operations and enhance consumer experiences.

CocoonPod® is the future for highly regulated brick-and-mortar environments where privacy, Know Your Customer (KYC), AntiMoney Laundering (AML), and social responsibility are critical,” states Kurt Sullivan, President of Passport. “Our partnership with Cocoon will immediately address known pain points while introducing new functionality for all stakeholders within the dispensary and retail eco-system.”

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Australis Capital Inc. announced the formation of Cocoon Technology LLC (“Cocoon”), a cloud-based, self-service fulfillment platform and wholly-owned subsidiary of AUSA. Designed to enhance the consumer experience and reduce labor costs, Cocoon delivers operational efficiency to dispensaries while improving order fulfillment, cash management, bankcard acceptance, data analytics, customer loyalty, marketing, privacy, and compliance. Cocoon’s Platform-as-aService model delivers contracted recurring revenue, one-time revenue, exclusive multi-year agreements, enhanced product offerings and an extensive runway of future innovations.

CANNABIS BUSINESS USE

Dynaleo Inc. - Cannabis confectionery company completes Phase 1 construction Dynaleo Inc., an Edmonton, AB based manufacturer of cannabis infused gummies for the adult use market, announced the completion of the first phase of its high-volume manufacturing facility. Source: Dynaleo ”With construction of Phase 1 now complete, we have submitted our application for a Standard Processing License to Health Canada.

We are on track to finish the entire 26,000 square foot facility in January 2020, and upon receiving the required licenses from Health Canada, we anticipate selling our products through licensed Canadian retailers shortly thereafter,” said Executive Chairman Michael Krestell. “We are aiming to be Canada’s highest volume manufacturer of CBD and THC infused adult chews, and completion of Phase 1 is a significant milestone on the way to achieving this. Our organization is focused on the responsible production and sale of high-quality infused cannabis gummies,” said Dynaleo President and Co-Founder Brandon Wright. “We are committed to ensuring that our products will be fully compliant with Health Canada

regulations and the requirements of the various regulators that govern our industry. At full capacity, we will be capable of producing in excess of 400 million individual CBD and THC infused gummy pieces per year in virtually any shape, size, consistency, and flavour,” said Dynaleo COO and Co-Founder Jeff Salzsauler. “We are in advanced discussions with a number of Licensed Producers, provincial sales agencies, and licensed private retailers to ensure that we can meet all of their needs when the sale of edibles is permitted. Our production platform will give us the ability to co-manufacture a significant volume of product for private label partners in addition to producing our own house brands”, said Wright. “This is an exciting and critical time for the industry, and we look forwarded to being a meaningful player in its development.”

Trulieve CEO Kim Rivers to Present at Cannabis Investor Day at OTC Markets Group Source: Trulieve Cannabis Corp.

Trulieve Cannabis Corp., a leading and top-performing cannabis company in the United States, announced that CEO Kim Rivers will deliver a presentation on the Company at the OTC Markets Group & Canadian Securities Exchange’s Cannabis Investor Day in New York City. This one-day event brings together cannabis investors, market operators, industry experts, and C-suite level executives.

The sold-out conference will be livestreamed and can be viewed through the Trulieve Investor Relations site.

ABOUT TRULIEVE Trulieve is a vertically integrated “seed-to-sale” company and is the first and largest fully licensed medical cannabis company in the State of Florida. Trulieve cultivates and produces all of its products in-house and distributes those products to Trulieve-branded stores (dispensaries) throughout the State of Florida, as well as directly to patients via home delivery.

Canopy Growth Launches 27th Retail Banner Location: Welcome Tokyo Smoke - Brandon, Manitoba Canopy Growth Corporation launched its 27th retail location and introduced customers to its second location in Brandon Manitoba, conveniently located in Brandon’s Corral Centre. “Retail presence is a key driver of brand recognition in a competitive market,” said Rade Kovacevic, President, Canopy Growth. “With twenty-seven locations already open and many more in the works we are confident we’re establishing a national presence that can pay dividends for years to come.” The province of Manitoba has effectively rolled out their retail strategy and has ensured that the brands Canadians know and trust are easily accessible within each community. As we have seen, having physical retail locations has proven to be the most effective way to build brand loyalty by creating reliable educational hubs, supplied with high-quality, regulated products.

Tokyo Smoke, Canada’s award-winning and design-focused cannabis retailer is now present across two provinces, while Canopy’s second retail banner, Tweed, is located across four provinces. With 27 retail stores either owned or licensed, Canopy’s retail banners represent the 4th largest cannabis retail network in Canada.

The Tokyo Smoke store team looks forward to meeting its neighbours and creating a hub for adult recreational cannabis education and culture. The company is committed to building on its retail presence to drive brand awareness and continue to offer consumers convenient access to quality cannabis products, while combatting the black market through an effective retail structure. Here’s to Future (retail) Growth.

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Source: Canopy Growth Corporation

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PLANT-BASED NEWS

Global Plant-Based Meat Market is expected to be more than US $7bn by the end of the year 2025 Plant-based meat is disrupting the animal meat industry. Its food products are made to replicate the properties of natural meat and work like meat substitutes. It is more sustainable and environmentally friendly than conventional meat products. Food products like Textured Vegetable Protein (TVP), Tofu, Quorn, Tempeh, and Seitan are made to simulate the appearance, flavour and texture of animal meat products.

Steps taken by various governments are also boosting plant-based meat markets such as in March 2018; the Canada government announced an investment of USD 150 Million for the country plant protein industry. Similarly, the German government is investing US$ 780,000 in research to make plant-based alternatives more meat-like in texture. An outbreak of African swine fever is ravaging China’s hog farms while the Chinese government wants its citizens to reduce meat intake for health reasons will also boost the plant-based meat industry.

Companies like Beyond Meat, Maple Leaf Foods, Pinnacle Foods, Kellogg and Quorn are competing to stay ahead in the global plant-based meat market. Greenleaf Foods announced in April 2019 plans to construct a US$ 310 Million plant-based protein food processing facility in Shelbyville, Indiana.

At approximately 230,000 square feet, it will be the largest facility and investment of its kind in North America.

PLANT-BASED NEWS

OrganicEye

Petitions USDA

to Remove Carcinogen from Organic Food Organic Board to Vote on Whether Nitrates Can Be Used in Curing Organic Meats

“The continued use of this material in organic meat is in conflict with the law

“The continued use of this material in organic meat is in conflict with the law that requires all synthetic and nonorganic ingredients to be safe for the environment and human health,”

that requires all synthetic and non-organic ingredients to be safe for the environment and human health,” said Mark Kastel, director or OrganicEye, a project of national group Beyond Pesticides, which bridges consumer, farmer, environmental and public health interests.

The Organic Foods Production Act prohibits synthetic nitrate use in organic crop production and adding nitrates or nitrites in processing. “Nitrates and nitrites are prohibited in organic food because of their impacts on human health, which include methemoglobinemia, hypotension, risk of pregnancy complications, a number of reproductive effects, and cancer,” the group’s lead scientist, Terry Shistar, PhD, stated. “Substituting celery powder grown with high applications of synthetic nitrogen, when it has the same biological action in the human body, is unethical and undermines the reputation of organic food as the safest marketplace alternative,” she continued. As an alternative to celery powder, OrganicEye suggests that meat processors and retailers can distribute similar products, without preservatives, that would be required to be kept frozen rather than adding nitrates.

OrganicEye is also recommending that the Board remove the synthetic amino acid methionine from the list of allowed synthetic substances, no longer allowing it to be added to organic poultry feed. The additive facilitates industrial-scale confinement operations, rather than managing poultry with outdoor access as required by federal law.

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In an effort to remove cancer-causing nitrites from deli-type and other processed meats labelled organic, the industry watchdog OrganicEye has petitioned the USDA’s National Organic Standards Board (NOSB). At its public meeting next week, the NOSB will consider whether cured organic meats may continue to be processed with nonorganic celery powder, which contains high levels of nitrates. The powder is derived from celery grown with high levels of synthetic nitrogen that are absorbed by the plant and then used as a nitrate-based preservative.

PLANT-BASED NEWS

Beyond Meat lock up period ends reminding investors that company performance can take a back seat to technical forces According to Market Insider The plant-based-food company issued an optimistic third-quarter earnings report, beating Wall Street’s expectations and raising guidance for full-year revenue. With the continuing partnership with McDonald’s, CEO Ethan Brown assured the market that grocery sales were not at risk by new competition in the sector.

Yet in the month of October, the company has seen its market value dropping nearly 25% which brought new downward pressures to the share price.

“Despite coming off its highs, valuations still look remarkably steep and now will be seen by many pre-IPO investors as the time to cash out,” Markets.com chief analyst Neil Wilson said.

The stock closed Monday afternoon more than 320% higher than its IPO price.

Whether early buyers wanted to lock in their profits or were spooked by the pre-market sell-off, the earnings report’s positive news was dwarfed by immense profit-taking.

The sell-0ff wasn’t a complete surprise for Beyond Meat’s leadership. The lockup expiration may worry long-term investors, but it’s a necessary process for many young companies, executive chairman Seth Goldman said in a call with analysts.

“While we recognize short-term reactions to these milestones are often marked by heightened uncertainty, we believe that Beyond Meat is in a stronger position today than at any other time in its history,” Goldman said. “We sincerely thank our pre-IPO investors for getting us to this point and for their long-term commitment and belief in our company.”

OTHER EXAMPLES OF POSTLOCKUP WRECKAGE Beyond Meat is only the latest company to face this technical-factor tumble. Shares of Pinterest fell as much as 5.1% when its lockup period expired on October 15.

Zoom Video fell as much as 4% when its lockup ended the same day. Both companies pared their losses for the day by market close.

Beyond Meat traded at $85.56 per share at 12:05 p.m. ET, up about 31% year-to-date.

The company has two “buy” ratings, eight “hold” ratings, and three “sell” ratings from analysts, with a consensus price target of $114.82, according to Bloomberg data.

Source: Marketinsder

Sweet Earth plant-based boom expanding with Nestle Partnership

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By Dee-Ann Durbin San Fransisco Chronicle Kelly Swette and her husband Brian founded Sweet Earth Enlightened Foods seven years ago because they felt the market needed vegetarian food that was more convenient, flavourful and sustainable. As it turns out, they were at the leading edge of a booming trend.

Sales of plant-based foods are skyrocketing as consumers question the health and environmental impact of meat. U.S. sales of plant-based meat alternatives jumped 47% over the last three years; sales of traditional meat rose 3% in the same period, according to Nielsen.

Sweet Earth — which was acquired by Nestle in 2017 — makes more than 60 products, including wheat-based Benevolent Bacon and soy-based Mindful Chik’n.

This month it launched the Awesome Burger, which is made from pea protein.

It’s also testing a line of vegan deli meats at retailers this fall.

The Swettes were well qualified to lead their Moss Landing, California, company.

Brian Swette is the former chief marketing officer of PepsiCo Inc. Kelly Swette, who is Sweet Earth’s CEO, trained as a packaging

PLANT-BASED NEWS

engineer and went on to executive sales and marketing positions at Pepsi and Calvin Klein.

“I really do feel that I prepared my whole life for this job,” Kelly Swette said. “All of those various skills and experiences made me more confident than the average person that I could be successful.”

Kelly Swette spoke with The Associated Press about plant-based foods and Sweet Earth’s relationship with Nestle. Answers have been edited for length and clarity.

Q. How has the public’s interest in plant-based foods changed since you founded Sweet Earth?

A. I believe that millennials have changed the system. They became very proactive socially about health and wellness and used the internet to share information and do their own searching. The second piece is there has been an incredible rise in environmental and social consciousness. We were just beginning to talk about sustainability in 2002. Sustainability is like a buzzword now.

And then I think this third trend which has continued to rise is transparency. Consumers want to know what’s in their food and who is making it and where’s it come from.

Q. Why did you decide to sell Sweet Earth to Nestle?

A. We had begun doing another round of funding. So we began meeting with different VCs (venture capitalists) to talk about our next line of products, which was going to be the Awesome Burger and a line of vegan deli meats. It looked like it was going to have to be a pretty substantial investment. It’s not just the equipment, it’s the engineering, the additional freezer capacity, the storage. Our products really were national, and we had received so much recognition for the flavour of our food. It was enough that we were definitely on the radar, and we began getting inquiries from strategic companies such as Nestle. At the place where we were now, in terms of how much more we wanted to do, the strategic move made sense. And it was really terrific alignment with Nestle. We clearly benefited from the engineering support. We were able to pull out our entrees and put them in a Nestle factory. We’re in the process of moving our burritos out so we can focus here on the plant-based proteins.

Q. How do you make your products stand out in this crowded market?

A. There aren’t that many people talking about nutrient density, nutrient diversity and the sustainability piece. We’re very committed to sustainability as an important part of our platform. Also, we talk about flavors. We go after consumers who are curious about

food. We have more complexity in terms of the sauces, in terms of the types of ingredients, and more authenticity than most of the food companies that are out there. Our flavor profiles are more edgy and they’re bolder.

Q. What advice would you give someone trying to enter this market?

A. We had a purpose, a mission, and a food philosophy that I developed in 2011 that we have stayed true to. And I share it with all our employees. Everyone understands what we’re trying to do and why our quality needs to be higher, why our colors need to be more vibrant. There are a lot of people out there who want to make a great bar or a great cookie or a great snack. But they’re just a thing. Our mission is bigger than the brand. And that was one of the things that really informed our decision to sell the company. Our mission could only be successful if we could become commercially successful. We needed and wanted to make plant-based food mainstream. To do that, working with a large company was essential. So, develop your mission and philosophy. Develop with purpose, and make sure you share that purpose. And I think most entrepreneurs know that you have to get your hands dirty. You have to get in there and try it and work with it. You need to be really involved.

Israel steps closer to winning the race to serving cultured meat In the edible space race to bring cell-cultured meat to market, Israel just stepped up its game.

Israeli startup Future Meat Technologies announced its plan to build the world’s first pilot production facility for growing cultured meat, a signal of just how close scientists and entrepreneurs are to getting the product into consumers’ hands.

Founder Yaakov Nahmias says plans to break ground on the facility are in the coming months. Nahmias won the

Rappaport Prize for biomedical sciences for his work on liver tissue engineering— expertise he’s now applied to the challenge of growing cost-competitive chicken and beef from animal cells.

The facility, just south of Tel Aviv, is in a relatively small Israeli city called Rehovot. In the race to produce and serve cell-cultured meat, the facility would make Israel a front-runner, standing toeto-toe with US and Singapore as a possible introductory market.

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PLANT-BASED NEWS

In early October, Future Meat Technologies announced it raised $14 million in its latest round of funding, with S2G Ventures leading the round.

As Walker puts it, there are close to 30 companies around the world looking to grow cell-cultured meat but the vast majority of them aren’t prepared to begin scaling up their production.

“A lot of those will probably merge or shake out in the next year or two,” Walker says. “At a high level, this is a company that actually has a plan to get to a commercially viable price point, and it doesn’t require a massive influx of capital.”

Nahmias and his CEO, Rom Kshuk, have laid out big goals for the company. Unlike some of its Silicon Valley counterparts, Future Meat Technologies seeks to be a business-to-business operation.

It aims to market its animal cell lines, nutrient-dense liquid mediums that cells feed on, and cell-culturing equipment to existing meat companies, such as Tyson Foods, rather than selling under its own branding alone.

“We want to change the way we manufacture meat,” Nahmias says. “We want to help everybody get better efficiency and better flexibility across the board. I want to be the biggest company that you’ve never heard of. I want to be a company that Tyson depends on.”

BEYOND PLANT-BASED When stacking up popular plant-based meats against future cell-cultured meats, Nahmias makes the case that cell-cultured products will be differentiated by raw desire.

Put simply: People will crave it.

“We want to help everybody get better efficiency and better flexibility across the board. I want to be the biggest company that you’ve never heard of. I want to be a company that Tyson depends on.”

This could be very good for Israel, even if it’s small, controlled volumes.

For popular plant-based companies such as Impossible Foods and Beyond Meat, plants have replicated appearance and mouth-feel. But there are close to 300 molecules found in meat that you can’t get from plants, and those can make all the difference in the eating experience, Nahmias says. This is where he expects to fill the gap, and he hopes to do so by first making a hybrid product that is comprised of both plants and cell-cultured meat.

“We have the technology that actually gives you that emotional jump,” Nahmias says. “Muscle you can get from plant-based.

What I can’t get is the aroma and the flavor— so it comes to growing fat tissue.”

Conventional meat that comes from slaughtered animals is comprised primarily of muscle tissue and fat tissue, and each of those components offers something different. It’s the muscle that gives meat much of its familiar appearance and texture. The fat provides much of its taste and aroma when it’s cooked.

The company says its first product will be about one-third cell-cultured meat and two-thirds plant-based, that it will likely be cost-competitive and ready for the market by 2021, and that a fully cell-cultured product will be ready to launch by 2022. Future Meat Technologies’ current small-scale production of chicken costs about $150 per pound; beef, about $200 per pound. The company says it hopes to set its 100% cell-cultured meat product at less than $10 per pound.

“If you walk next to a gyro place or you smell somebody doing barbecue next door, that’s the smell that you crave,” Nahmias says.

THE FIRST PROCESSING PLANT So what does a cell-cultured meat plant look like? Both Nahmias and Kshuk

described a facility about 1,000 square meters (about 10,700 square feet) in size and stocked with the company’s patented bioreactors.

Future Meat Technologies has released an illustrated rendering of the plant, which shows what looks like a cross between a beer brewery and a basic processing facility. It includes an area with several sleek, silver bioreactors.

COURTESY OF FUTURE MEAT TECHNOLOGIES The processing plant sets the stage for what Nahmias calls a “distributive manufacturing solution,” which is a technical way of saying that growing cell-cultured meat won’t happen in a centralized facility, but rather across regions. Facilities could be incorporated by farmers, retailers, and restaurants, among others.

Because the growth cycles for the meat are so short—a 600-liter, refrigerator-sized bioreactor can make the equivalent of 2,000 chickens every 6 weeks—those who use the technology will be able to change the kind of meat they are growing relatively quickly to respond to market demand.

Unclear is whether the Israeli government will give the green light for the company’s product. That’s the case for every cell-cultured meat company: While many companies are scientifically advanced enough to begin selling their meat, the biggest barrier to market entry is government regulation.

“This could be very good for Israel,” Kshuk says. “Even if it’s small, controlled volumes.”

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The plan caught the attention of Matt Walker, the managing director of S2G Ventures, a Chicago-based venture capital firm.

COVER STORY

The Expansion of Homeopathy and how Quebec is Joining The Political Movement A Pro-Homeopathy Conference in Quebec Ruffles Feathers as Thomas Muclair Supports the Practice

by Diana Berdichevsky

The use of natural medicines and herbal remedies dates back thousands of years to Chinese, Indian and European Empires. While in southern Africa, traditional healers are known as Sangomas and in Latin America herbal remedies were widely used by Aztec and Incan cultures.

Records indicate healers and medicine men were present in ancient empires and at European court as well as in all manners of society; and if you were called to heal a noble figure, your very life might depend on your ability to do so.

The famous Russian mystic and healer Grigori Rasputin (a simple, uneducated Siberian peasant) made it so far as to become the trusted healer to the last reigning Monarch of Russia, Tsar Nicholas II, gaining considerable influence in late imperial Russia as word spread about his abilities. His influence was so great that on December 17, 1916, he was assassinated by a group of conservative noblemen who opposed his influence over the Tsar and his wife Alexandra.

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One of the most impressive qualities of unorthodox medicine, also known as complimentary and alternative medicine (CAM)has been its ability to survive for centuries in a broad range of forms and political climates, giving birth to the official study and practice of Homeopathy 200 years ago.

Homeopathy was developed in the late 18th century by a respected German doctor, Samuel Hahnemann. Dr. Hahnemann’s research pointed to a discovery that “like cures like” and that administering micro concentrations of a particular toxin could cure the symptoms it would cause in larger doses- imagine using poison ivy to treat rashes.

Today, Homeopathy is used by nearly 4.9 Million Canadians and over 200 Million people

world-wide. However, it is still not widely recognized in medical and scientific communities or by a large percentage of government bodies; and although studies exist that back up the many benefits of Homeopathy, without government regulation Homeopathy remains on the outskirts of traditional medicine and science.

“It now gives the homeopaths an appearance that they are now a health profession just like doctors and nurses. Nothing in homeopathy makes any sense based on science. So that’s a problem,” said Dr. Matthew Stanbrook, a deputy editor with the Canadian Medical Association Journal, who is also an assistant professor at the University of Toronto.

“On the other hand, it does now pose a regulatory framework and a mechanism for regulation on a group of people who are treating people with medical conditions.”

Although Homeopathy continues to draw scorn, now Quebec is looking to follow Ontario’s example. In Ontario, the government made the move to regulate back in 2015 (the first province to do so). Regulation of Homeopathy in Ontario is similar to the way doctors and nurses are regulated in the province. The province’s Homeopathy Act and new legislation also established the College of Homeopaths of Ontario as the governing body for the profession but the move has drawn concern and skepticism from medical professionals. Former NDP leader, Thomas Muclair, appeared at a pro-homeopathy conference in Montreal, Quebec, in support of legitimizing the practice.

Mr. Muclair, “Homeopathic remedies have been around for 200 years and are used, according to the World Health Organization, by some 200 million people. So you think it wouldn’t be that controversial but in the last year, a pseudo study from Australia was often used to discredit homeopathy. So what

was interesting at our event today is we had experts who explained why the first version that was put out was held in Australia, a second version that was unfavourable was published; and now we know that there are indeed interesting scientific evidences that homeopathy works, science is starting to back it up.” “There’s was a recent Supreme Court decision concerning the practice of a naturopath here in Quebec, which doesn’t recognize Naturopathy. So Quebecers are being left without a choice if they want to have a guarantee that they’re dealing with a competent Naturopath or homeopath, they’ve got to go to Ontario, which regulates both; so that doesn’t really make sense. In the light of the Supreme Court decision, Quebec is going to be called upon to regulate. That’s a good thing, because Quebecers will now have the ability to know about the competence of the people they’re dealing with and to have some guarantee in case of a problem.”

Today, Homeopathy is considered a safe and effective treatment method for a large array of medical conditions, from cold and flu to pain and bruising, sleep disorders and even baby teething. Mr. Muclair continues, “Beyond that, the simple fact that it is in such widespread use and is innocuous in terms of any potential side effects, basically comes down to a question of the patients’ choice. We believe that patients in Canada should be given a choice about what remedies and what treatments they’re going to receive, as long as they’re being protected from people who don’t have enough training. So the government has to do two things, recognize and regulate practitioners and respect people’s right to choose.” “The pharmaceutical companies, of course, are held to certain standards as well. But most pharmacies in Canada sell homeopathic remedies as medicines, which is what they are, and the fact that over the past year or so there have been rather consistent attacks against Homeopathy has shaken some

COVER STORY

of that part. But, fear not, because if you look at it from a patient’s interest angle and from a public protection angle there’s no reason not to continue to regulate practitioners and to make sure that these medicines are available, especially through the pharmacists that currently sell them. The resistance to Homeopathy has been particularly acute this year, there seemed to be a strong push against it based on the Australian study. They published two reports, one that went public completely disregarding Homeopathy as an effective treatment, “Based on the assessment of the evidence of effectiveness of homeopathy, NHMRC concludes that there are no health conditions for which there is reliable evidence that homeopathy is effective.” The study concluded.

Mr. Muclair refutes “But what we learned here today is that there was a first Australian study that they kept under wraps, only to come out with a modified version that was unfavourable to Homoeopathy. Finally, under Access to Information requests, the government released the full study, which tended to prove that for several conditions, homeopathy was effective. The people who claim that Homeopathy doesn’t have science behind it was being backed up by a study that had been fiddled with. So it’s a good thing for everyone that the true study has come out and it tends to reinforce what we’ve known for some time, that homeopathy can indeed be effective. Ontario regulates homeopathy right now and I think that’s a model for the rest of Canada that they should be following.”

Nevertheless, for retailers and businesses the existence of a coalition of manufacturers, practitioners and scientists coming together to agree that homeopathy is a remedy that works and that people should have access to seems to be leading the public interest debate. The Pro-Homeopathy Conference drew people from Germany, Great Britain and United States. The panel consisted of strong, credible, scientific voices on homeopathy along with discussions from people who found effective treatment options through homeopathy.

Mr. Muclair stands strong on public’s right to chose, “Is this about allowing one industry to tell another industry what they can do? Or is this about the public saying as a patient, I’m allowed to have choice. As long as I’m protected and I’m allowed to have access to people with good, credible training then I should have access to treatments that in and of themselves cannot be dangerous.”

What I’m excited most coming out of the meeting today is that people who practice here in Quebec are not feeling alone.

They’ve been taking care of patients for years but with the attacks that they’ve been under for the past year they’ve been feeling the weight. Now they realize a structure is appearing in the landscape that will be very helpful.”

As Homeopathy continues to work its way into the Canadian vernacular and health system, no doubt the transition will not be a welcome one for many in the medical and scientific communities. However, regulatory bodies will set standards improving data and scientific research necessary to continue to strengthen Homeopathy’s position as a legitimate and safe practice. Such a move will set an important standard.

“What I’m excited most coming out of the meeting today is that people who practice here in Quebec are not feeling alone.”

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Regulation would allow for the legitimization of the practice while providing people with an alternative OR partner to traditional medicine.

STUDY

for Seasonal Immune Support When the seasons shift they can wreak havoc on our immune systems; and when we’re hit, we get hit hard. We’re so accustomed to running to the doctor at the first sign of illness without considering the fact that we can easily treat most common colds and even the flu at home.

DO IT YOURSELF If you want to avoid the dreaded “sick downtime” there are three golden rules that are key to your success: 1. Rather than waiting to see if you are sick enough to start worrying, start treating your symptoms immediately, or at least within the first 12-24 hours of noticing your symptoms (such as a scratchy throat or feeling run down). This means that, ideally, you need to have your go-to remedies at home.

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2. Take your remedies consistently. Many people do not follow instructions and therefore receive suboptimal potencies. You need to take enough and consistently in order to reap the results.

3. Get plenty of rest including a good night’s sleep and time off work.

Do not try to be the office hero; you will just prolong your illness and spread it to others.

WHEN TO SEE A DOCTOR? While home treatments can be very effective, you should seek help immediately if you are not getting better or if things to be getting out of hand. Consult a doctor if your tonsils are beefy-red, if discharges are thick, yellow or green, if your cough is severe, if you experience chest pain or difficulty breathing, have a fever of 103 degrees or greater for over 4 days, are elderly, immune compromised, are diabetic or dealing with a child. If you are not sure, call your doctor or a free medical help line. For example, anyone in Ontario Canada can call TeleHealth Ontario at no cost. It is available 24/7 and you can talk to a nurse.

STUDY

WHAT DO YOU NEED? Mother Nature has provided us with a plethora of amazing herbs and nutrients we can use to both reduce the occurrence of colds and the flu as well as to help fight them when they appear. Although there are those who “swear by” or have their “go-to” remedies, some trial and error is still always important because not everything actually works. Traditional herbalism has often relied on the synergistic effects of combinations of herbs over using them in isolation. The idea is that the sum is greater than the single parts. So within reason, don’t be afraid to use more than one remedy or purchase a combination product.

REMEDIES FOR PREVENTION Echinacea Root (Purple Coneflower) is one of the most undervalued and misused immune modulating herbs (with antiviral and antibacterial actions) it is best used well before getting sick. It can help relieve symptoms and shorten the duration of upper respiratory tract infections. Taking Echinacea only at the first sign of illness will not yield the best results compared to taking it throughout the cold and flu season.

Echinacea is also one of the few remedies that can be taken during pregnancy and lactation. Astragalus is another great traditional remedy used to tonify the immune

system and with demonstrated abilities to boost white blood cells. Gentle enough for children, it is often taken for a period of months during cold and flu season. Also, look to Olive Leaf extract which contains a phenolic compound called oleuropein with demonstrated antimicrobial, antibacterial and anti-inflammatory activities.

PREVENTION AND TREATMENT REMEDIES Many remedies are appropriate to take for both prevention as well as at the onset of symptoms. It is common practice to simply increase dosages during periods of actual illness but knowing how certain compounds work can assist you in taking them correctly. For instance, Garlic contains a sulfur compound called allicin that is responsible for many of garlic’s prized antimicrobial properties. Allicin is mostly lost when garlic is crushed, chewed or cooked. Specialized products preserve this allicin potential, allowing for better therapeutic effects. Garlic may relieve symptoms of upper respiratory tract infections and mucus build-up.

It goes without saying that vitamin C can also be used daily for immune support. Another common practice is to take the recommended daily dose of vitamin C (typically 250-1000 mg) and then to dose it to “bowel tolerance” at the onset of symptoms (this means take as much as you can tolerate before loose stools become an issue). If you are looking for something that is kid-friendly, Black Elderberries are known for their anti-viral and immunomodulating properties and are often found in formulas for children. Two other important immune supportive remedies to consider are vitamin D and probiotics.

ONCE YOU ARE SICK If prevention did not work and you have succumbed to an illness you can try a few for the following (for the short term) in addition to the remedies listed above. Andrographis provides strong and immediate immune support for upper respiratory tract infections (throat, sinuses and lungs), especially where a lot of mucus and congestion is present. Licorice has demonstrated anti-viral properties. Moreover, licorice is great at soothing irritated mucous membranes

and therefore has traditionally been used to sooth dry coughs and sore throats. Lung and sinus congestion can also be addressed with inhalation therapy using eucalyptus essential oil. If you suspect a secondary bacterial infection then start taking Goldenseal and seek out a professional.

Oil of Oregano is also extremely popular.

It contains carvacrol and thymol which provide antimicrobial activities. Consider diluting oregano with orange juice or water as it can burn your mouth. Garbling with Oregano can be effective in clearing up a sore throat.

COMMON SENSE & CAUTION Always follow your gut when you are sick.

If you don’t feel comfortable at any point with your home treatments or are not seeing results then seek the advice of a professional immediately. When engaging in home treatments, be sure to read directions carefully and look into any possible contraindications on the bottles. For example, those with high blood pressure should not use licorice.

When it comes to children, select products appropriately marketed for children or seek the help of a professional.

Title for CONSUMER related posts Thalia Charney, MA Nutrition and Health Education Manager, Puresource

BIO FOR THALIA FOR CONSUMERS Thalia Charney is an author, educator and speaker and the Nutrition and Health Education Manager for the NOW® Brand in Canada. Thalia brings a wealth of experience from her many years as a health coach as well as her insights gained from having authored Canada’s most comprehensive book on navigating food products: The Confident Food Shopper: The Guide to Food Labels and Fables. She uses these as a springboard to bring a balanced, broad and insightful perspective to any health topic.

Asked about her opinion on any topic and the answer is more often than not... “it depends”. With wisdom comes nuance and she enjoys sparking debate and thought as much as imparting educational tidbits.

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COLD VERSUS FLU If you are unsure about what you have, here is how to tell a cold from a flu. In general, a flu has an abrupt onset of weakness, muscle aches, headache, high fever and a dry cough that often persists. A simple cold comes with feeling malaise, sneezing, runny nose, scratchy throat and only a slight fever. Generally speaking, the common cold has symptoms from the neck up whereas the flu involves symptoms from the neck down. Most colds and flus are viral. Not only will antibiotics be of no use but they will likely reduce your ability to launch an immune response in the future because of the damaging effect they have on your gut bacteria. Having said this, be aware of signs of secondary bacterial infections (thick yellow and green discharges).

COMPANY PROFILE

The fast-growing natural health food industry dates back to the early 1960s, with the Canadian Health Food Association (CHFA) being formed in 1964. The world has changed a lot since then and a big part of that transformation over the past 55 years is in the way we eat and the way we view nutrition as a fundamental pillar of our health and wellness.

To that end, PURICA is a Canadian-owned, Canadianoperated company that has been proud to be part of the natural health movement since 1999. From its original roots as the maker of PURICA Recovery® for whole body health & pain relief, it has also come a long way over those 20 years of serving people who want to perform at the top of their game -- people who don’t want to be slowed down by illness, pain or injuries; who want to be able to keep doing the things they love!

That’s why the PURICA vision is a world where you can achieve your fullest potential in every aspect of life, work and play.

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Inspired by nature and backed by science, PURICA is committed to creating new horizons in health and wellness by empowering you with the finest whole foods, supplements and lifestyle solutions. The natural health food and supplements company aspires to live, eat and breathe its mantra each and every day, making PURICA all about Nature. Science. You. That three-part mantra comes to life in the stylized Triskelion emblem that is synonymous with PURICA. Everyone associated with the company is inspired by nature and the ancient traditions of natural medicine and wisdom which have proven themselves for thousands of years.

In addition to that nature-driven focus, PURICA is backed by science; by the research and best practices that ensure that its products work, achieve results and make a difference in the lives of its customers. Essential to PURICA and many of its products – most notably its signature line of micronized medicinal mushrooms – is the unswerving scientific discipline that helps PURICA deliver therapeutic grade and high quality while optimizing bioavailability and absorption.

Most of all, PURICA is driven to provide results for you; results that you can “feel”.

COMPANY PROFILE

From the flagship PURICA RecoveryÆ -- and the new PURICA Recovery 3.0, billed as the next generation of inflammation relief and healing support -- to PURICA Curcumin 30% BDMC anti-inflammatory, the company is dedicated to producing whole food products that are unparalleled in their quality.

It applies to all of our natural formulations such as PURICA Provascin® cardiovascular support, PURICA Rebalance menopause relief and PURICA Vitality adrenal support.

It covers immunity formulations such as PURICA Complete 360, which provides stress relief and immunity support on the strength of eight medicinal mushrooms and the ayurvedic herb Ashwagandha and the long-standing PURICA Immune 7, which effectively channels the immunity support of six medicinal mushrooms and the natural proprietary blend Nutricol (grape seed extract and green tea). It also applies to PURICA Prevail for cold and fever.

It is true of PURICA Power vegan protein powder, which is infused with Chaga mushrooms.

Simply put, the vegan attributes are synonymous with virtually everything that carries the PURICA brand name and emblem, including new products such as PURICA Curcumin 30% BDMC anti-inflammatory and PURICA Ionicbone vegan bonebuilder. It even applies to the new – and fun -- PURICA Zensations lines, beginning with mushroom cacao mix drinks such as Clear Mind, Chilled Vibe, Evening Calm, Mindful Breath, Vibrant Rising and Universal Harmony.

The Zensations line reflects the foundational PURICA commitment to making natural health accessible and within the reach of as many people as possible. By infusing these fun new cacao drinks with medicinal mushrooms such as Chaga, Cordyceps, Lion’s Mane and Reishi, PURICA is opening up a new frontier for the company and for Canadians who want to live life to the fullest.

That frontier is backed by the emphasis that PURICA places on consumer education, helping Canadians navigate through the options available to them in the way of natural health solutions and ensuring they better understand what to look for in whole food products and natural supplementation.

For more information on PURICA and the PURICA Foundation, the company’s charitable arm committed to supporting the full circle of life from vulnerable babies to to those facing life-threatening illness, please visit PURICA.com and sign up for the monthly Nature. Science. You. e-Newsletter. You can also subscribe to The Triskelion: The PURICA Podcast and follow PURICA on Twitter @puricawellness, Instagram @puricawellness and Facebook.com/puricawellness.

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All PURICA products for humans are vegan and most are non-GMO and gluten free. That is true of the company’s comprehensive line of pure organic medicinal mushrooms – from PURICA Chaga and Cordyceps to Red Reishi and Lion’s Mane and more.

Quench-FX™

Alpha Science’s Quench-FX™ contains (per 1 capsule): Camellia sinensis (Green Tea Extract) (95% Polyphenols) .....................................................50 mg Citrus aurantium (Hesperidin) .......................................25 mg Counteracts oxidative stress Curcuma longa (Turmeric Extract) (95% Curcumin) .......15 mg An effective anti-inflammatory for organ systems as R-alpha-Lipoic acid .......................................................50 mg all antioxidants are anti-inflammatory Lycopersicon esculentum (Tomato Extract) Protects tissue and organs from free radicals (5% Lycopene)............................................................10 mg Supports cardiovascular pathways Pine Bark Extract (95% Proanthocyanidins) ..................50 mg Protects macula tissue Sophora japonica (Quercetin) ........................................50 mg Protects the testes, ovaries and prostate Tagetes erecta (Lutein)...................................................10 mg Supports immune and joint health Vaccinium myrtillus (Bilberry Extract)............................25 mg Provides antioxidants for optimal health Vitis vinifera (Grape Seed Extract) Protects the skin (95% Proanthocyanidins) .........................................100 mg Improves insulin sensitivity and glucose tolerance Vitis vinifera (Red Wine Extract) (50% Polyphenols) ......50 mg

NPN 80031616 Multi-Organ Protection

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Quench-FX™ contains 11 different antioxidants sequestered in and thus protects the body’s main organ systems. It is effective against all free radicals (oxygen derived, nitrogen derived, single element e.g. Cl2).

AlphaScienceLabs.com • 1-888-299-0318 • 795 Pharamacy Ave., Toronto, ON M1L 3K2 CANADA

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