iiaa Bulletin | August 2022 | UK by iiaa Ltd

august 2022

A NEW

INNOVATIVE ERA from

is coming…

TAKE A SNEAK PEEK AT WHAT’S TO COME

Health Focus with Dr Gaby Sun Saviours: your new protection Environ® & Advanced Nutrition Programme™ promotions

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JOIN THE

INNOVATION TOUR COME AND EXPERIENCE THE NEW ERA OF THE IIAA

DISCOVER OUR INCREDIBLE INNOVATION A TRUE INDUSTRY FIRST

BOOK TICKETS NOW! LONDON 12TH SEPTEMBER—180 THE STRAND MANCHESTER 14TH SEPTEMBER—VENUE TO BE REVEALED DUBLIN 28TH SEPTEMBER—VENUE TO BE REVEALED www.iiaa.eu Follow us on INSTAGRAM and FACEBOOK @iiaaltd

AUGUST 2022

HEALTH FOCUS

with Dr Gaby

Every month our medical director DR GABY PRINSLOO shares her insights and expertise on health, wellbeing, and skin health topics. With the recent reformulation of SKIN YOUTH BIOME ™, this month we’re revisiting the link between the microbiome and the ageing process

Emerging research on the gut microbiome shows that it is essential for wellness and healthy ageing… BACTERIA, FUNGI AND VIRUSES

and probiotics, improve the composition and diversity of our gut microbiome, improve gut health and decrease local and systemic inflammation, promoting healthy ageing and longevity.

Our digestive tract contains a host of bacteria, fungi and viruses, known as the gut microbiome. A healthy gut contains 30 to 100 trillion microorganisms, with a combined weight of around 2kg. These microbes have a symbiotic relationship with our bodies. They improve digestion and produce vitamins such as vitamin K and B vitamins. They also ferment undigested fibre to produce post-biotics, including metabolites such as short chain fatty acids and neurotransmitters, which regulate our immune system, nervous system and hormones and maintain a healthy gut barrier. In short, they are essential for good health, and the greater the diversity of bacteria in the gut, the better one’s health.

Prebiotics are the non-digestible fibres, such as whole grains, garlic and inulin, found in numerous fruits and vegetables, that promote the growth of our beneficial bacteria – food for the good guys. Probiotics are the bacteria themselves. They decrease inflammation, fight free radicals and improve a host of age-related medical conditions including obesity, diabetes, cardiovascular disease, depression and Alzheimer’s disease. Probiotics also affect our skin. They reduce inflammation which improves inflammatory skin conditions, as well as slowing the process of ageing. They can improve epithelial growth and reinforce the epithelial barrier, as well as stimulating fibroblasts to produce collagen, elastin and glycosaminoglycans (GAGs) such as hyaluronic acid. However, it is essential to choose the right probiotic. It needs to be good quality, contain a large number of microorganisms (or colony forming units (CFUs)) and contain bacteria that can pass through the acid environment of the stomach. It should also contain specific bacterial strains that have been scientifically shown to lead to improved health.

GOOD AND BAD Sometimes we develop an imbalance of good and bad microbes in the gut, called dysbiosis. This can be caused by numerous factors including; prolonged stress, antibiotics, a high sugar, low fibre diet and physical inactivity. We are also more likely to develop dysbiosis as we get older. With age, the amount and diversity of bacteria decrease and the production of healthy post-biotics declines. Dysbiosis of the gut microbiome impacts the intestinal barrier which becomes leaky. When this happens, it allows inflammatory mediators, bacteria and endotoxins (toxins from bacteria) into the blood. This leads to inflammation which, when chronic, has been identified as one of the key mechanisms of ageing, known as inflammaging. Researchers have suggested that dysbiosis is the primary cause of chronic inflammation and has a significant impact on age-related diseases such as obesity, diabetes, cardiovascular disease, cancer and neurodegenerative diseases (including dementia and Alzheimer’s). Inflammaging is also a key mechanism accelerating ageing of the skin.

TEAMWORK Microbes work as a team, so diversity is key. While each strain has a specific benefit, they also create the right environment for other good bacteria to grow. As a result, taking probiotics which combine multiple synergistic strains is important. For the most effective results, we need to take a holistic approach to improving our gut, reducing inflammation and delaying ageing. In addition to supporting our gut microbiome with prebiotics and postbiotics, we can eat a low sugar diet, manage stress, exercise appropriately, get a good night’s sleep and only use antibiotics when necessary. We can reduce inflammation with omega fatty acids and we can provide our skin with the nutrients, both oral and topical, that it needs for optimal health.

PREBIOTICS AND PROBIOTICS Fortunately, there are things we can do to improve our gut microbiome and reduce the effects of inflammaging on our body and skin. Dietary interventions, including prebiotics

©iiaa Ltd. For professional use only, not for redistribution. No aspect of this publication may be reproduced for any purpose, including photography of any of the pages for posting on social channels, websites or printed material. SOURCES: Nagpal et al. Gut microbiome and aging: Physiological and mechanistic insights. Nutrition and Healthy Aging 4 (2018) 267-285 • Kim and Benayoun. The microbiome: an emerging key player in aging and longevity. Translational Medicine of Aging 4 (2020) 103-116 • Ragonnnaud and Biragyn. Gut microbiota as the key controllers of “healthy” aging of elderly people. Immunity and Ageing (2021) 18: 2 • Liang et al. Involvement of gut microbiome in human health and disease: brief overview, knowledge aps and research opportunities. Gut Pathogens (2018) 10:3 • Pessemier et al. Gut–Skin Axis: Current Knowledge of the Interrelationship between Microbial Dysbiosis and Skin Conditions. Microorganisms (2021), 9, 353. • Mann et al. The Gut Microbiome: Human Health and Inflammatory Skin Diseases. 2020 Annals of Dermatology 32 (4) 2020 • Buford. (Dis)Trust your gut: the gut microbiome in age-related inflammation, health, and disease. Microbiome (2017) 5:80

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A MOMENT in the sun:

SUN PROTECTION FACTORS

SPFs have never been higher, but neither has the rate of skin cancer. According to Cancer Research UK, over 15,400 people develop malignant melanoma each year, compared with around 1,800 in the mid-1970s. SPFs are now available in excess of 60, so why aren’t they protecting us? SUNSCREEN PRODUCTS— SAVIOURS OR SINNERS?

A SECOND LINE OF DEFENCE If your clients want to achieve superior protection against the sun, antioxidants need to be incorporated into their skincare regime. They mop up free radicals generated in the skin from UV exposure, minimising the damaging effects they have on DNA. Advise clients to apply an antioxidant sunscreen such as Environ® RAD and RAD Shield® (suitable for oily skin) dependent on the clients’ skin type. Also encourage them to take supplement form to protect skin over the whole body (Skin Antioxidant from Advanced Nutrition Programme™ contains a broad spectrum of antioxidants that have proven benefits with regards to UV radiation). Daily use is essential. Studies indicate that even on cloudy days 80% of radiation from UVA rays breaks through.

Despite using very high SPFs, the numbering system can be misleading. It’s logical to assume that SPF30 provides twice the protection of SPF 15, but it only blocks 4% more rays (SPF 15 blocks 93%) and contains a much greater level of potentially harmful chemicals. High SPFs give a false sense of security, which means people reapply them less frequently and spend longer in the sun. Another contributing factor to the rise of skin cancer is that people don’t apply enough, particularly if the SPF is high. The advice is to cover the skin in a ‘shot and a half’ but in a study published by the journal JAMA Dermatology, only 55% correctly identified the amount required.

FREE RADICAL DAMAGE

POWERFUL PROTECTION BOOST

Research has shown that high SPFs can be harmful when left on the skin*. Chemical sunscreens are only effective for two-three hours after application. They absorb UV rays during this time, but once they stop working they turn into free radicals which react with DNA cells, increasing the visible signs of ageing and the risk of skin cancer. It’s therefore important to keep reapplying regularly. “Scientists do not recommend anything stronger than SPF 15-20 because there is minimal advantage from the higher SPFs… stronger creams contain greater concentrations of sunscreen agents which themselves can be converted into free radicals by exposure to UV rays” says Dr Des Fernandes. It’s important to remember that SPF only indicates protection from UVB rays, which cause burning, and not UVA which cause photo-ageing so using a broad spectrum cream which protects against both is key.

Given its impeccable skin nourishing credentials, it’s no surprise that vitamin A helps defend against UV damage. “The most powerful sun-protective molecule is the retinyl palmitate form of vitamin A, which in adequate doses, can have a photoprotective effect of SPF20 and gives additional protection against UVA”, says Dr Fernandes. As well as applying topically, it should be taken in supplement form. “By using a combination of Vitamin A and antioxidants, it’s possible to safely expose skin to the sun for no longer than 20 minutes without sunscreen, in order to synthesize vitamin D, which is vital for healthy skin as well as preventing conditions such as osteoporosis and even cancer."

AUGUST 2022

how UV rays damage skin • UV LIGHT destroys LANGERHANS cells which participate in the immune response against cancer • Generates FREE RADICALS which damage skin cell’s DNA • Contributes to the breakdown of COLLAGEN and ELASTIN • Damages MELANOCYTE cells

ACCORDING TO CANCER RESEARCH

86% OF SKIN CANCER CASES WERE PREVENTABLE

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sun SAVIOURS

SKIN ANTIOXIDANT

SKIN COMPLETE Contains our Skin Vit A+ and Skin Antioxidant supplements to repair and protect skin.

from the inside out.

RAD SHIELD® SPF 15 Environ® Rad Shield® light-weight, non-greasy texture forms a protective barrier on the skin. Environ® has added Zinc Oxide and Titanium Dioxide mineral ingredients as powerful physical reflectors against UVA and UVB.

SKIN VIT A+

AUGUST 2022

PROMOTION

SUMMER COLLAGEN

duo summer offer: Purchase X6 SKIN COLLAGEN SYNERGY and receive X6 complimentary SKIN YOUTH BIOME™ (10 day Discovery Packs) PLUS X1 complimentary SKIN COLLAGEN SYNERGY to use for case studies or giveaways. WHOLESALE £174.00 / €207.00+VAT SAVING £124.00 / €153 at RRP

ASSETS AVAILABLE ON

image relay: PACK SHOTS SOCIAL POSTS STRUT CARDS EMAIL TEMPLATE BEFORE & AFTER IMAGES DOWNLOAD ASSETS TERMS AND CONDITIONS Offer ends 31st August Not available in conjunction with any other offer Available while stocks last

TO HELP SUPPORT summer skin challenges, our research team have developed this summer offer to show how Skin Collagen Synergy works in conjunction with Skin Youth Biome™ to deliver visible improvement in skin texture and radiance. This dynamic duo provides important support for delicate eye contour area which is exposed to excessive wear and tear during the summer period. Skin Collagen Synergy is a science led, smart supplement system which helps to support your own internal collagen formation* Pristinely packaged in protective pods, our skin researchers have developed a convenient, daily dose of four clever, collagen supporting capsules Skin Collagen Support (x 2) Skin Vit C and Skin Vitality. Working in synergy, this combination of 32 vegan friendly ingredients helps to support healthy collagen production* for fresh, youthful looking and radiant skin.

DAY 01

DAY 14

This August offer allows your clients to discover how our NEW and improved Skin Youth Biome™ can support your skin further with the latest biome based technology to target the seven visible signs of ageing.

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DOWNLOAD THE HUB APP You can now save the iiaa HUB app to your desktop or mobile home screen for ease of use. Simply follow the instructions below to set up…

1 PC DESKTOP

LOG ONTO THE HUB USING GOOGLE CHROME:

1. C lick the arrow in the right top corner of the screen to open the MY ACCOUNT drop-down menu

2. Once done click the ADD TO HOME SCREEN option (see arrow) 3. You will then be asked to confirm that you wish to install the App. Click YES and the HUB will open in a new screen, with an APP ICON added to your desktop

2 APPLE IPHONE

TO SAVE THE HUB ICON TO THE HOMESCREEN:

1. C lick the ARROW at the BOTTOM of the screen when on the website in your browser (see arrow) 2. Once clicked scroll down and click ADD TO HOME SCREEN

3. Click the link and an APP ICON will then be added to your phone’s desktop

3 ANDROID PHONE

TO DOWNLOAD THE HUB APP:

1. Log onto GOOGLE PLAY 2. Search for THE IIAA HUB 3. Click to install the app

AUGUST 2022

PROMOTION

gift with purchase:

Better for your skin and the planet. Small changes, BIG IMPACT

PREPPED and primed Beautiful skin starts with great skin preparation…

Purchase 3x ENVIRON® CLEANSERS and 3x ENVIRON® TONERS and receive complimentary limited edition RE-USABLE BAMBOO COTTON PADS (pack of 6 DOWNLOAD ASSETS TERMS AND CONDITIONS APPLY Offer available until 31st August Available while stocks last

cleansers: FOAMING CLEANSING GELS

CREAMY CLEANSING LOTIONS

SKIN ESSENTIA® CLEANSING GEL 200ML

CLARITY+® SEBU-WASH GEL CLEANSER 150ML

SKIN ESSENTIA® CLEANSING LOTION 200ML

YOUTH ESSENTIA® CLEANSING LOTION 200ML

Botanical-infused moisturising low foaming wash

Botanical-infused, mattifying wash

Botanical-infused, conditioning cleanser

Hydra-Intense nourishing cleanser

SKIN ESSENTIA® MOISTURISING TONER 200ML

CLARITY+® SEBU-TONE CLARIFIER 100ML

YOUTH+® TONER 200ML

YOUTH ESSENTIA® TONER 200ML

Botanical-infused for healthy-looking skin

Clarifying exfoliators for problematic skin

Concentrated Alpha Hydroxy for refined, smoothlooking skin

Vita-Peptide enriched for youthful-looking skin

toners:

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CELEBRATING success In last month’s BULLETIN, we showcased the winners of our SALON OF THE YEAR AWARDS. One important category, at the heart of the iiaa is the THERAPIST OF THE YEAR AWARD. What makes this award so special, is that we see first-hand the tireless work and dedication from our skincare professionals and how they are transforming skin health. This category showcases the life changing results from our network and how they have a huge impact on client’s lives. Here we share the winning therapist ZAVA BUGGY and the fantastic results she has achieved for her client

THERAPIST OF THE YEAR 2022

and the winner is…

ZAVA BUGGY

2021 was a difficult year for many clients and salon owners. Clients had become reliant on my skincare knowledge and treatments. I had to change the way I worked quickly and adapted to ensure that my clients skincare needs were being met as well as emotional empathy ZAVA BUGGY

AUGUST 2022 MARIELLA FROSTRUP PRESENTING AT THE AWARDS

CASE STUDY ZAVA BUGGY ZAVA SKINCARE BEFORE

AFTER

call for

ENTRIES We will be showcasing more results from our incredible therapists during upcoming

client testimonial

issues of the bulletin. If you have any before and after case studies that you would like to

BY HELEN O'CONNELL FOR ZAVA SKINCARE

share with us, please feel free to send them

ZAVA has an incredibly holistic approach and combines the facial treatments with massage and healing. I have found it a difficult year with losing a family member and have found the healing and massage incredibly helpful as well as the improvement in my skin.

to SOTY@IIAA.EU

criteria

REMINDER

Zava put together a regime that suits my skin which is very dry and sun damaged from a childhood growing up in Australia, with a lot of age spots which I found nothing would cure. I have quite a few favourite products which have really helped. The Youth EssentiA® Cleansing Lotion is really gentle and moisturising and the Mela Prep Lotions have really faded my age spots. I am now on AVST 3 and this has made a huge difference to my skin texture as well as the oil capsules and masks which do genuinely give you a bit of a face lift. I also had facial scarring and this is now smoother and overall my skin is much less dry and even a bit glowing. I have now moved to to the Youth EssentiA® C-Quence Serum 4 and the Defence Crème which again has improved the hydration and smoothness of my skin. I do like the way that Zava supplements the skin products with vitamins from Advanced Nutrition Programme™ and supplements, particularly the Skin Omegas, Skin Moisture Lock and Vitamin C which really does keep my skin hydrated and looking radiant, considering its age. Now it's even better with Skin Moisture IQ One Pouch A Day, easy to travel with and economical. I especially like the facials and massage when we are able to meet, which are quite rejuvenating and the mineral makeup is such an easy and natural looking cover. Zava is an amazing person and I am so pleased I have met her.

• Therapists can be nominated by the SALON OWNER or the Salon Owner can nominate themselves • Submit a case study: BEFORE AND AFTER pictures • Correct iiaa PROTOCOL must be applied for consultation (in salon or virtual) treatment and/or product plan • Therapist TRAINING should be up to date • Preference will be given if all iiaa BRANDS are used in treatment and /or product plan • No other brand products or treatment can be included

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PRESS HIGHLIGHTS SOCIAL BUZZ PRESS EVENT

We hosted a press and influencer event to launch

SKIN YOUTH Biome™ and collaborated with feel-good food champion MELISSA HEMSLEY…

SOURCE / INSTAGRAM / @MELISSA.HEMSLEY

SOURCE / INSTAGRAM / @IZA_SZYSZKO

SOURCE / INSTAGRAM / @AARTIPMAKEUP

On a fascinating feel good panel this morning with DR GABY and nutritionist LORRAINE from @ADVANCENUTRITIONPROGRAMME and a whole gang of the gut loving community, both in real life and to all those who tuned into the live link too! MELISSA HEMSLEY

AUGUST 2022

SKIN ESSENTIA AVST 1 featured in professional

beauty

JUNE ISSUE as one of the best products for healthy ageing

SOURCE / PROFESSIONAL BEAUTY / MAG.PROFESSIONALBEAUTY.CO.UK

SOURCE / INSTAGRAM / @LAURENWIGLEY

Content creator Ksenija Selivanova shared ENVIRON RADIANCE+ range as part of her skincare routine.

Elizabeth shared ENVIRON YOUTH ESSENTIA VITA PEPTIDE EYE GEL as part of her skincare routine.

SOURCE / INSTAGRAM / @THEMOMENTS

SOURCE / INSTAGRAM / @MY.SKINOLOGY

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news CLEAR YOUR ACCOUNT before festive orders:

help the environment

AND EARN CREDIT OUR COMPANY MISSION is to limit not only our own impact on the environment, but others’ too. Many councils are unable to recycle beauty packaging because it often contains mixed materials and elements that cause contamination. If it’s put into a standard recycling bin, it’s often rejected at a later stage in the process. To overcome this, we have our recycling initiative to help you and your clients dispose of it in an eco-friendly

THIS YEAR’S FABULOUS FESTIVE COLLECTION will be bigger and better than ever, look out for a sneak peek in your next issue of the Bulletin. Orders can be placed from 1ST OCTOBER, so please ensure that your account is up to date and your credit limit is sufficient to cover this period. If you don’t have sufficient credit you may be asked to pre-pay part of your order. Give our accounts team a call on 020 8450 2020 / 01 562 1444 to check that your account is cleared.

BE THE NEXT green salon of the year:

manner. We have received over 78,000 empty containers from our network and we’re pleased that you’re also joining us on our journey.

how the scheme

WORKS

• Call 0208 450 2020 / 01 562 1444 to request your complimentary beauty recycling bin (pictured) and counter display cards to advertise the scheme in your salon • Ask your clients to bring you their empty Environ® containers • Put them in the special recycling bin • You can also include containers from Environ’s Professional Range

IF YOU HAVE RECENTLY ADOPTED ANY NEW GREEN INITIATIVES in your salon we want to hear from you! Share any exciting changes you are making with us at GREEN@IIAA.EU and you could even be in with a chance at becoming our next GREEN SALON OF THE YEAR WINNER. Hear more about this year’s winner and their initiatives in the SEPTEMBER issue of the BULLETIN.

• Once you have a MINIMUM OF 25 Environ® containers, send them to us • C ontact customer services to arrange a collection at a suitable time and date • Fill in the recycling label from WWW.IIAA.CO.UK/ RECYCLING and send this back to us with your empties. We will credit your account with £1 FOR EACH ONE* • We will accept empty containers from other brands to recycle, but you will not receive a credit on your account for those • A specialist recycling firm will collect the containers from us and turn them into other products *All 25 Environ® containers must be sent in one delivery in order to receive the credit. If fewer than 25 are sent, no credit will be issued.

AUGUST 2022

MEET THE EDUCATOR Education is one our key pillars at the iiaa. Over the next few months, we are putting the focus on our passionate and inspiring team behind our training programme, with our new MEET THE EDUCATOR feature. This month, we meet KATHY KEATING

To find out more about our training workshops or to book a course email EDUCATION@IIAA.EU or call 020 8450 2020 EXT 261 for an updated list of our workshops see HERE

Q. WHAT FIRST ATTRACTED YOU TO THE BEAUTY INDUSTRY? I have always loved beauty and skincare. I battled with a problematic skin at a very young age, and it led me to the world of skincare. My love for products and treatments and the beneficial impact they can have, is why I am still here today. I wanted to be able to gain as much knowledge on skin and health. I love the idea of making someone feel good about themselves, seeing a change in their skin and most important boosting self-esteem. TELL US MORE ABOUT YOUR JOB ROLE NOW. WHAT DOES AN AVERAGE DAY ENTAIL? I am a proud iiaa Educator for 7 years now. My role is to Educate salon owners and passionate therapists about our exceptional skincare brands. Providing you with the knowledge and expertise you need to deliver real results for your clients. On a typical day I could be training any of our 16 courses via zoom or in a classroom setting. When not training I enjoy building new courses and supporting salons with technical questions they may have. WHO WAS / IS YOUR INDUSTRY INSPIRATION? Time juggling, hard working mums, entrepreneurial driven skin experts who invest in their staff. Corinna Tolan has rocked the skin profession and really earned her spot in the industry. Her passion is infectious and has inspired so many therapists and public to invest in their skin health. Joann Mahon, a therapist, and entrepreneur who really shows the sky is the limit. My peers inspire me every day!! WHAT IS THE BEST THING ABOUT YOUR JOB AND / OR WORKING IN THE INDUSTRY? I feel very lucky to do what I love every day. Meeting passionate skin obsessed therapists and seeing the results they achieve. I am continuously learning in this ever-evolving industry. WHAT HAS BEEN YOUR BIGGEST ACHIEVEMENT TO DATE? I feel very proud of our Dublin Training Centre and all the therapists that I have trained over the years who continue to come back and refresh their knowledge every year.

WHAT IS YOUR MUST-HAVE ENVIRON® PRODUCT/ TREATMENT AND WHY? I could not live without my daily dose of vitamin A and RAD SPF is a must. I have seen great results with Body Profile treatment. It is a results driven, cost effective treatment. I like to call it my summer Spanx. WHAT IS YOUR MUST-HAVE ADVANCED NUTRITION PROGRAMME PRODUCT AND WHY? There are so many I take daily! Skin Youth Biome and Skin Clear Biome— I feel great physically and the glow and radiance it gives is amazing! DO YOU HAVE ANY PREDICTIONS FOR BEAUTY TRENDS THAT WILL SHAPE THE MARKET DURING 2022? I don’t follow trends per se, but I do think there is more of an interest in anti-ageing treatments, and certainly more are investing. Healthy skin is always on trend. The 2022 consumer is looking for natural, sustainable, healthy, effortless beauty products. WHY SHOULD CLIENTS INVEST IN REGULAR EDUCATION? Knowledge is power but what you do with the knowledge after training is most important. I advise clients to do 3 takeouts after a training course. What did I learn? Where can I make changes? When can I implement these changes? Set goals to help you achieve each time. WHAT IS YOUR FAVOURITE COURSE TO TEACH AND WHY? I truly love them all! Vitamin A workshop is excellent, and I am a massive, Advanced Nutrition Programme fan. I could talk for hours! HOW HAS YOUR SKIN CHANGED SINCE USING THE iiaa BRANDS? Post pregnancy I had a little melasma which is now under control. I can safely say I feel more confident to not wear make-up these days. The combination of using Advanced Nutrition Programme and Environ has improved my skin, body, hair, nails, and overall wellbeing.

I could not live without my daily dose

WHAT IS YOUR BIGGEST BEAUTY NO-NO? Face wipes are huge no no! The first step to a healthy skin is a good cleanser.

of VITAMIN A and RAD SPF is a must KATHY KEATING SENIOR EDUCATOR

ONE DAY THAT CAN

TRANSFORM YOUR BUSINESS! DON’T MISS OUT

JOIN US AT OUR INNOVATION TOUR BOOK TICKETS NOW!

LONDON 12TH SEPTEMBER—180 THE STRAND MANCHESTER 14TH SEPTEMBER—VENUE TO BE REVEALED DUBLIN 28TH SEPTEMBER—VENUE TO BE REVEALED www.iiaa.eu Follow us on INSTAGRAM and FACEBOOK @iiaaltd