July Bulletin EU by iiaa Ltd

July 2022, uk

Celebrating Success Salon of the Year 2022

ALSO THIS MONTH: Environ

and Advanced Nutrition Programme™ Promotions

JUNE 2020

Salon of the year awards 2022 with celebrity host and change maker Mariella Frostrup. Hosted at The Londoner, the world’s first super boutique hotel, the iiaa Salon of the Year Awards were presented by guest of honour and keynote speaker: Mariella Frostrup, on the very same day that she and fellow campaigners engaged with MPs in the House of Commons on their Menopause Mandate. Mariella is known for her illustrious broadcast career ranging across travel, music, and the arts, as well as hosting a current affair show on Times Radio. In 2022, she founded Menopause Mandate with Davina McCall, Penny Lancaster, and others, to campaign for greater awareness of the impact of the menopause. Both the awards and the speeches were a celebration of achievement and resilience. Above all they honoured the dedication of skincare professionals and the extraordinary results that they achieve both on the skin and on confidence from within. For the first time, we also introduced the new Green Salon of the Year Award, for the salon showcasing outstanding sustainability initiatives, a value at the heart of the iiaa. This was presented by David Alpert, to winners The Ivy Skin and Laser Clinic.

Top: Monica Tolan the Skin Exp Left: Hilltop Beauty Salon

Says David Alpert,” I was delighted to launch our first ever Green Salon of the Year Award – which is so important to us here at the iiaa, as well as to me personally. Every year, I am also both proud and humbled by the incredible achievements of our skincare professionals. The 2022 Awards feel particularly poignant – when we reflect on such success, accomplishment, and resilience in the face of Covid and all the challenges created for salons and the high street. It was an honour to be able to celebrate these successes in person together.” Mariella commented: “The invitation to host the iiaa Salon of the Year Awards was one I couldn’t turn down – to share in the celebration of remarkable beauty professionals who are so committed to achieving the very best for their clients and with it to inspire selfconfidence and belief.” Congratulations to all our winners! In our next issue of the Bulletin, we will showcase the fantastic case studies and initiatives from our Green Salon of The Year and Therapist of The Year Catergories.

WATCH HIGHLIGHTS VIDEO HERE

©iiaa Ltd. For professional use only, not for redistribution. No aspect of this publication may be reproduced for any purpose, including photography of any of the pages for posting on social channels, websites or printed material.

Top: Kim Van Leiro Left: The Ivy Skin a Laser Clinic

perts

op and

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THE IIAA AWARD WINNERS BEST NEWCOMER OF THE YEAR UK AND IRELAND WINNER: HILLTOP BEAUTY SALON BUSINESS GAME CHANGER IRELAND 2 ROOMS OR LESS: WINNER: THE BEAUTY LOUNGE 3 ROOMS OR MORE: WINNER: LAVISH BEAUTY BUSINESS GAME CHANGER UK 2 ROOMS OR LESS: WINNER: OPAL ROOMS BEAUTY SPA

Top: The Hart Spa Right: Millies

SALON OF THE YEAR AWARD FOR IRELAND: MILLIES SALON OF THE YEAR AWARD FOR THE UK:

3 ROOMS OR MORE: WINNER: SKIN MATTERS

RÖ SKIN THERAPIST OF THE YEAR: WINNER: ZAVA BUGGY – ZAVA SKINCARE

GREEN SALON OF THE YEAR WINNER: THE IVY SKIN AND LASER CLINIC

FINALISTS: HELEN MCBURNEY – HELEN MCBURNEY SKINCARE

RUNNER-UP: HAYLEY NEWMAN BEAUTY AND SKINCARE

LYDIA WEST – THE ATTIC TRACY AHEARNE - LAVISH BEAUTY

SALON OF EXCELLENCE

Top: Rö Skin Left: Touch & Glow

BRONZE: LONDON ROAD BEAUTY SILVER: KIM VAN LEIROP

SPECIAL CONTRIBUTION AWARD: MONICA TOLAN THE SKIN EXPERTS

GOLD: THE HART SPA PLATINUM: TOUCH & GLOW

JUNE 2020

Trust Your Gut

The Gut & Skin Connection They may be microscopic, but as we all know now probiotics are big news. But how do these microscopic superheroes protect skin and how we can incorporate this as part of a healthy ageing plan. From small beginnings The gut microbiome begins to form at the moment of birth. An unborn baby lives in a sterile environment and is completely free of bacteria until it travels through the birth canal, where it becomes sheathed in protective flora from its mother. It then immediately picks up a variety of bacteria from the environment, such as those dwelling on its parents’ skin and clothing as it happily enjoys its first cuddle, the towel it’s wrapped in, and any hospital equipment it comes into contact with. Far from being harmful, this rapid colonisation is important for helping to train the baby’s immune system. In addition, the typical microbes that first set up home in an infant’s gut are highly adept at breaking down breast milk and the complex carbohydrates which are introduced at the weaning stage, so that vital nutrients can be absorbed. It takes a further three years for the full microbiome to develop, which may explain why babies and toddlers often suffer from digestive issues. Micro-warriors It’s well known that probiotics can help with digestive issues such as bloating, diarrhoea, inflammatory bowel disease and IBS, but the recent surge in research studies has revealed that their powers are far more wide ranging. Diabetes: Research showed that intestinal flora affects blood sugar control and that it could be stabilised by shifting the balance of bacterial populations. Immune system: The gut microbiome communicates with immune cells and controls the way the body fights infection. Weight management: An imbalance of healthy and unhealthy gut microbes is called dysbiosis and may contribute to weight gain, so recommending probiotics to clients seeking to shed post party season pounds is key. Several studies have shown significant differences in the gut microbiome of identical twins, one of whom was obese and one who was a normal weight. In one study when the microbiome of the obese twin was transferred to mice, they gained more weight than the ones that received the microbiome of the lean twin, despite the fact that they ate exactly the same diet. Alzheimer’s: There is a growing body of evidence to suggest that probiotics potentially have a protective effect on central nervous system disorders such as Alzheimer’s Disease. Skin health: The scientific community agree that there is a clear link between a strong presence of good bacteria in the gut and healthy skin. Clients with skin concerns such

as eczema, rosacea, acne and the signs of ageing should all be taking probiotics as part of their skincare regime, inspiring the development of our Skin Youth Biome and Skin Clear Skin Biome formulations. Happy gut, healthy skin While the bacteria on our skin provides essential protection, it’s nothing compared to the wonders they work internally. Research into this area is still in its infancy, scientists have already discovered incredible benefits for both skin and general wellbeing but the true extent of their powers may not be revealed for many years. “For over five years, our skin researchers have closely monitored pioneering research surrounding the human microbiome – the fascinating research has increased dramatically! This inspired the development of our pioneering Skin Youth Biome™ (launched 2019) and Skin Clear Biome™ (launched 2021) formulas. Now, we’ve evolved Skin Youth Biome™ by adding in two completely new postbiotic strains. The results from our trials have been mind-blowing – there was a statistically significant result for elasticity improvement and wrinkle reduction, with 100% of participants experiencing an improvement in several of the seven signs of ageing.”, says Lorraine Perretta, Head of Nutrition for our Advanced Nutrition Programme™ supplement range. It's good to talk Another discovery that scientists have made is that the brain and gut are in constant communication. The gut sends messages to your grey matter about various aspects of your skin and health via the vagus nerve that runs between them, almost like a telephone cord. Helping to maintain normal gut flora by consuming probiotics through diet or supplementation helps keep the lines of communication open, enabling it to function at its optimal level and provide tangible skin benefits. The exact biological mechanism behind the skin/gut/brain link is as yet unknown, but in its simplest terms a healthy gut will absorb vital nutrients more effectively, leading to a more youthful, radiant complexion. Conversely, an imbalance of good bacteria may impair the lining of the intestine. This can lead to a condition called ‘leaky gut’, in which harmful bacteria, toxins and microscopic food particles pass through the impaired lining and spend their time merrily floating around the bloodstream wreaking havoc. Among other issues, they can trigger inflammation as the body fights back, which can lead to skin issues along with other health problems. As part of a gut repair protocol, probiotics help

JUNE 2020 5

to maintain the balance and protect the lining, keeping any potential escapees firmly where they belong and safeguarding skin health. Do you suffer from SAD gut? Our gut can influence skin health through what is commonly referred to as the gut-skin axis. Various SAD factors impact the balance of our gut: S – stress, smoking, lack of sleep; A – ageing, alcohol, antibiotics; D - diet. Growing evidence that a healthy gut may help support skin challenges like dryness, ageing, discolouration, sensitivity, and overall skin health/ quality. Research shows that healthy, happy gut environment can help regulate positive skin immunity and anti-inflammatory response which are key drivers for healthy ageing and healthy skin. The ultimate all rounder While probiotics aren’t a panacea, their wide ranging benefits for skin mean that your clients should be incorporating them as part of a holistic skincare regime. The exciting part is that the explosion of interest from the scientific community, and the numerous ongoing research studies, means that this is just the beginning. Read more about prebiotics & postbiotics on Dr Gaby's Anti-Ageing page on page 5

Did you know...Gut goes global Gut health is one of the biggest topics in the nutrition world, and consumers are buying into the extraordinary benefits. Innova Market Insights reports that there was a 25% growth in global food and beverage launches with digestive health-related claims between 2012 and 2016, with a 34% rise in US launches featuring a probiotics claim. As ongoing research reveals the full extent of the powers of beneficial bacteria, demand for supplements that support gut health looks set to increase further still.

JUNE 2020 6

Promotion

Introducing the Next Generation

Skin Youth Biome™ Our new and improved Skin Youth Biome™ supplement innovation, is finally here. Synergising together our existing four skin-friendly bacteria with two new postbiotic compounds to target the seven signs of ageing. • Fine lines • Wrinkles • Elasticity • Thinning • Uneven skin tone • Dullness • Dryness

W/S: €36 + VAT RRP: €72 SKIN & GUT INVESTMENT PER DAY: €1.20

EXCLUSIVE LAUNCH OFFER FOR SALONS

PLEASE VISIT WWW.THEHUB.IIAA.EU TO PLACE YOUR ORDER CLICK HERE TO DOWNLOAD YOUR FREE MARKETING MATERIAL

JULY 2022 7

New Skin Youth Biome Our new Skin Youth Biome™ elevates our existing formula by adding two NEW postbiotic strains. A study was created to understand the effects that the next generation combination has on skin parameters such as wrinkles, elasticity, skin smoothness, hyperpigmentation, hydration, texture and tone of the skin. The largest ever study conducted by our skin researchers at iiaa revealed: Benefits of the new formula • Next generation microbiome technology

What makes it special? •E xpertly curated edit of 4 skin-friendly bacteria strains with 2 new postbiotic strains •P ilot study conducted on the supplement. A course of Skin Youth Biome™ revealed improvements on the seven signs of ageing •L ive cultures are encapsulated in vegetable capsules made from plant fibre.

• Supports gut-skin connection

•S kin friendly strains are synergised with vitamin C to support collagen formation*

• Targets the 7 signs of ageing (fine lines, wrinkles, laxity/ elasticity, thinning, uneven skin tone, dullness, and dryness)

Who is it for? •A ll skin types especially those seeking support for ageing, uneven skin tone or dry challenges

• Guaranteed 5 billion live cultures

•A nyone looking to support a normal, healthy gut flora

• Personalised biome-based results

• Individuals looking to brighten tired, dull-looking skin

• Supports collagen formation*

• Those looking for a youthful appearance

• For youthful, radiant, brighter skin

• Anyone seeking additional support around the eye contour area

• Supports immunity**

• Those looking to target discolouration or uneven skin tone

Personalised biome-based results

Supports gut-skin connection

Guaranteed 5 billion live cultures

Targets the 7 signs of ageing

100%

of individuals experienced improvements in these signs of ageing.*

94%

of the group experienced a reduction in redness*

97%

of the group experienced a reduction in uneven skin tone*

*Results based on a 12-week survey conducted on 30 participants, all female with an average age of 42. ©iiaa Ltd. For professional use only, not for redistribution. No aspect of this publication may be reproduced for any purpose, including photography of any of the pages for posting on social channels, websites or printed material.

JULY 2022 8

EXCLUSIVE LAUNCH OFFER Buy 6 Skin Youth Biome™ (€216 + VAT), receive 1 complimentary full size plus the following support tools: Digital Assets Available: Printed Assets Available: • Social media images • Web banners • Client email template

• 2 x Skin Youth Biome™ tent card • 1x Point of sale display • 2 0x Skin Youth Biome™ product cards

Use your complimentary full size (RRP €72) to conduct case studies or for social media competition for launch.

INTERACTIVE SKIN YOUTH BIOME WEBINAR with Lorraine Perretta

To celebrate the launch of our new, game-changing Skin Youth Biome™ formula, we’re hosting a webinar running through the product’s uniqueness, and how it can work for your clients.

Tuesday 5th July 12pm JOIN HERE

JUNE 2020 9

Promotion

HEALTHY-LOOKING SKIN

essentials FULL SIZE GIFT

RECEIVE 6 COMPLIMENTARY FULL SIZE FOCUS CARE™ MOISTURE+ HYDRATING OIL CAPSULES (30 CAPSULES) when you purchase. x6 Skin EssentiA® Hydrating Clay Masque x6 Skin EssentiA® AVST Moisturiser x6 Youth EssentiA® Vita-Peptide Eye Gel

Or you may prefer to take advantage of the following offer: Receive 2 Complimentary Discovery Size Focus Care™ Moisture+ 2 Hydrating Oil Capsules when you purchase x2 S kin EssentiA® Hydrating Clay Masque

Digital Assets Available: Web page banner • •

HEALTHY-HYDRATED skin RECEIVE FOCUS CARE™ MOISTURE+ HYDRATING OIL CAPSULES (30 CAPSULES) when your purchase: - Skin EssentiA Hydrating Clay Masque 50ml - Skin EssentiA AVST Moisturiser 50ml (choose from gel, 1, 2, 3, 4 or 5) - Youth EssentiA Vita-Peptide Eye Gel 10ml

x2 S kin EssentiA® AVST Moisturiser x2 Y outh EssentiA® Vita-Peptide Eye gel

Client email template Social Posts FULL SIZE GIFT Ts & Cs apply. While stocks last. Offer valid from 1 July. www.environskincare.com

T&Cs apply. Whilst stocks last.

PLEASE VISIT WWW.THEHUB.IIAA.EU TO PLACE YOUR ORDER CLICK HERE TO DOWNLOAD YOUR FREE MARKETING MATERIAL

Anti-Ageing with Dr Gaby

Every month our medical director Dr Gaby Prinsloo shares her insights and expertise on health, wellbeing and anti-ageing topics. This month: belly bloat

elly bloat is more common than we might think – affecting 10 to 25% of otherwise healthy people. It is especially common in summer.

Bloating is a feeling of fullness, tightness or pressure in the abdomen, which may be associated with swelling or distension. The symptoms usually come and go, and can vary in intensity from mild to extremely uncomfortable.

The most common cause of bloating is a build-up of gas in the digestive system. This could be caused by eating too fast or drinking too many fizzy drinks, but more often is caused by gas produced when bacteria in the digestive system break down carbohydrates (a process called fermentation). Fermentation increases with poor digestion, gut dysbiosis (an imbalance of good and bad bacteria), food intolerances or gastrointestinal conditions such as irritable bowel syndrome and coeliac disease.

As always, it is important to take an integrated, holistic approach to managing bloating. Digestion often gets worse as we get older. After menopause the body makes less bile and fewer digestive enzymes, leaving food undigested. Bad bacteria then ferment this food producing excess gas. Hormonal changes such as increased estrogen and cortisol can also lead to symptoms of bloating. About 3 in 4 women experience cyclic bloating, either before or during their periods, and many experience bloating in perimenopause. High estrogen can cause increased water retention, increased intestinal gas from changes in gut motility, or increased sensitivity of the gut. Many women with premenstrual syndrome (PMS) experience cravings for high sugar foods, which can further impact their digestion and cause bloating. The stress hormone, cortisol, also impacts our gut, decreasing motility, impairing digestion, and increasing gut dysbiosis, leading to digestive symptoms and bloating.

Prebiotics (food for good bacteria) are found in high fibre foods such as legumes, beans, peas, asparagus, berries, as well as many herbs and spices including turmeric, ginger, fennel, and thyme. Probiotics (good bacteria) can be found naturally in some foods including miso, kimchi, sauerkraut and probiotic-rich yoghurt. However, it is always beneficial to include a probiotic supplement containing strains such as lactobacillus rhamnosus, lactobacillus reuteri and biﬁdobacterium longum. Postbiotics are the bioactive compounds and nutrients that are made by bacteria. While they improve immune function and decrease inflammation, they also improve our digestion and microbiome. These can be found in some supplements. We need to AVOID foods that increase fermentation and damage our gut health. These include high sugar foods and refined carbohydrates such as sweets, chocolates, pastries and cakes, fast foods and processed foods, as well as excess alcohol. Food intolerances can exacerbate bloating. If you are unsure if you have an intolerance, it’s a good idea to keep a food diary to keep track of the foods you’re eating, and look for patterns with the symptoms of bloating. Modern lifestyles encourage habits that can increase bloating. We often eat while working or eat quickly without chewing properly. CHEWING slowly improves digestion and decreases bloating. Drinking enough WATER regularly throughout each day is also essential. It encourages gut motility and prevents constipation, maintaining a healthy digestive system and prevent bloating. Last, but not least, exercising regularly, managing stress and getting a good night’s sleep all improve gut motility and digestion, and decrease bloating. It’s always important to exclude any serious medical conditions which may manifest with bloating. Check with a medical professional if you are in any doubt, especially if bloating is ongoing or getting worse, or you have other symptoms.

Lastly, constipation and even weight gain can leave us feeling bloated. As always, it is important to take an integrated, holistic approach to managing bloating. We need to INCLUDE foods that improve our digestion and maintain a healthy gut microbiome. These include prebiotics, probiotics and postbiotics.

JULY 2022 11

SAVE THE DATE:

iiaa news

COMING SOON TO: LONDON MANCHESTER DUBLIN

SAVE THE DATE: iiaa innovation tour Join us on our tour in September and evolve your business. Discover our latest innovation that will enable you to deliver a one-of-a-kind customer journey and experience. Plus, obtain unique insights into customer skincare habits of the future, from our expert led panel. More details to follow in our next issue of the Bulletin. LONDON 12th September MANCHESTER 14th September DUBLIN 28th September

IMPORTANCE OF A CONSULTATION:

We would like to remind all our skincare professionals that, all stockists MUST complete a client consultation before supplying any Environ® product. Our full terms and conditions can be found on the iiaa.eu website. Please make sure to read these carefully. These terms and conditions are in place to protect clients, therapists, salons and brands, and to enable the iiaa to empower you and your clients with our world-leading products and treatments.

JULY 2022 12

press highlights & social buzz Advanced Nutrition Programme Skin Collagen Synergy was featured on HELLO! UK Online as one of the top products their editors are loving this month. Source: HELLO! UK Online

To celebrate Advanced Nutrition Programme Skin Accumax 10year anniversary, press and influencers received a PR mailer in collaboration with instax, to make it a fun way to track their progress by taking a polaroid picture.’

Advanced Nutrition Programme Skin Collagen Synergy and Lorraine Perretta’s quotes on the launch featured in the summer edition of trade title European Spa. Source: European Spa

Environ Body EssentiA Vitamin A, C & E Body Oil and Alpha Hydroxy Derma-Lac Lotion was featured in The Sunday Telegraph as one of the top bodycare products. Source: The Sunday Telegraph

Source: Instagram/ hansbeautybuys

Environ Focus Care Youth+ Tri-Biobotanical Revival Masque was featured on Reader’s Digest online as one of the top beauty products you need to try this summer.

Content creator and freelance writer Grace Day shared Environ Radiance+ range as part of her skincare routine. Source: Instagram/ thatgracegirl

Source: Reader's Digest online

www.iiaa.eu | Follow us on Instagram and Facebook @iiaaLtd. ©iiaa Ltd. For professional use only, not for redistribution. No aspect of this publication may be reproduced for any purpose, including photography of any of the pages for posting on social channels, websites or printed material. Please note skin health products are not intended to diagnose, treat, cure or prevent any disease. Printed on recyclable, sustainably sourced paper. Carbon balanced by Cambridge Printing Solutions in accordance with their environmentally responsible print programme. TERMS & CONDITIONS FOR IIAA STOCKISTS ARE SUBJECT TO CHANGE AND DECEMBER OCCASIONALLY BE UPDATED. FOR THE LATEST VERSION PLEASE VISIT WWW.IIAA.EU