Dallas Insurance Insider Publication Statistics The Dallas Insurance Insider
is a quarterly
publication that is distributed to members and non-members within the
IIAD DFW
Our readers: Agents Producers Underwriters CSR’s Adjusters Sales managers Principles Marketing reps RVP’s
Operation managers Vendor partners
network.
Magazine Views Total Magazine Views Winter 2013-Spring 2014 6000 5000 4000
1920
3000 2000 1025
3214
14
rin
g
20
14
Sp
in
te
r
20
13
20
ll Fa
W
Su
m
m
er
20
13
20
g rin
Sp
Digital Views
0
13
13 20 r te
3,356
3112
1,025
0
0
in
Member/Non-Member Reach
2569
1000
W
2460
2255
2050
Member/Non-Member Views Data Collection
Magazine distrubution multiplied by 5 employees, adding the number of magazine distributed at different events and functions. The figure “5� is a low estimate of the number of employees who read the magazine distributed in their office. IIAD records the number of magazined picked up at different functions.
Digital Views Data Collection
Issu.com records the number of unique views per publication. There are more overall views than this, but we only record the unique views that indicate page-per-click views.
Our magazine gained over 4300 more views in one year alone and that figure continues to grow.