Dallas Insurance Insider Readership Statistics

Dallas Insurance Insider Publication Statistics The Dallas Insurance Insider

is a quarterly

publication that is distributed to members and non-members within the

IIAD DFW

Our readers: Agents Producers Underwriters CSR’s Adjusters Sales managers Principles Marketing reps RVP’s

Operation managers Vendor partners

network.

Magazine Views Total Magazine Views Winter 2013-Spring 2014 6000 5000 4000

1920

3000 2000 1025

3214

14

rin

g

20

14

Sp

in

te

r

20

13

20

ll Fa

W

Su

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m

er

20

13

20

g rin

Sp

Digital Views

0

13

13 20 r te

3,356

3112

1,025

0

0

in

Member/Non-Member Reach

2569

1000

W

2460

2255

2050

Member/Non-Member Views Data Collection

Magazine distrubution multiplied by 5 employees, adding the number of magazine distributed at different events and functions. The figure “5� is a low estimate of the number of employees who read the magazine distributed in their office. IIAD records the number of magazined picked up at different functions.

Digital Views Data Collection

Issu.com records the number of unique views per publication. There are more overall views than this, but we only record the unique views that indicate page-per-click views.

Our magazine gained over 4300 more views in one year alone and that figure continues to grow.