September 2024 - Wisconsin Independent Agent Magazine

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membership now includes FREE CE

IIAW agency members now have unlimited access to on-demand courses and live webinars through CEU!

IIAW agency members now have unlimited access to on-demand courses and live webinars through CEU!

INDEPENDENT INSURANCE AGENTS OF WISCONSIN

725 John Nolen Drive

Madison, Wisconsin 53713

Phone: (608) 256-4429 Fax: (608) 256-0170 www.iiaw.com

2024-2025 EXECUTIVE COMMITTEE

President: Joanne Lukas Szymaszek | Risk Strategies Company

President-Elect: Dan Lau | Robertson Ryan Insurance

Secretary-Treasurer:

Mike Harrison | R&R Insurance Services Inc.

Chairman of the Board:

Mike Ansay | Ansay & Associates

State National Director: Nick Arnoldy | Marshfield Insurance Agency, Inc.

2024-2025 BOARD OF DIRECTORS

Janel Bazan | Avid Risk Solutions/Assured Partners

Adam Coole | The Insurance Center

Alex Kihslinger | Emerging Leader Chair Liaison | Robertson Ryan Insurance

Beth DeLaForest | Aspire Insurance Group, Inc.

Sean Fitzgerald | SF Insurance Group

Jason Knockel | Kunkel & Associates, Inc.

Andrea Nelson | Unisource Insurance Associates, LLC

Brad Reitzner | M3 Insurance Solutions

IIAW Staff

Matt Banaszynski | Chief Executive Officer 608.256.4429 • matt@iiaw.com

Mallory Cornell | Vice President 608.210.2975 • mallory@iiaw.com

Kim Kramp | Accounting Supervisor 608.210.2976 • kim@iiaw.com

Trisha Ours | Director of Insurance Services 608.210.2973 • trisha@iiaw.com

Evan Leitch | Agency Solutions Advisor 608.210.2971 • evan@iiaw.com

Kim Fiene | Marketing & Communications Director 608.210.2977 • kimf@iiaw.com

Jeff Thiel | Director of Agency Success 608.256.4429 • jeff@iiaw.com

Andrea Michelz | Education & Membership Engagement Coordinator 608.210.2972 • andrea@iiaw.com

Diana Banaszynski | Events Coordinator and HR Business Partner 608.256.4429 • diana@iiaw.com

Ali Smeester | Accounting Specialist 608.256.4429 • ali@iiaw.com

For information on advertising, contact Kim Fiene, 608.210.2977 or kimf@iiaw.com.

UNMATCHED PROTECTION

WHY CHOOSE ACUITY FOR WORK COMP

Your clients deserve the best work comp protection. They deserve a partner that delivers top-tier service, is focused on reducing costs and optimizing outcomes for injured workers, and is financially strong to deliver on its promises.

Here are four reasons you should place your next work comp account with Acuity.

1. BACK TO WORK FASTER

We know how important it is to help injured employees heal and get back to work as soon as possible. Acuity works hard to aid workers throughout the process so they can return to their jobs.

Our 24/7 nurse helpline coordinates care and controls costs while providing a comforting voice to employees on the mend. It provides peace of mind and consultative care for non-emergent injuries. Additionally, we assist with employers’ return-to-work programs.

2. INDUSTRY-LEADING CLAIMS EXPERIENCE

Injured workers have already been through enough, which is why we want to ensure the claim process is as painless as possible. We put their recovery first by providing same-day response and maintaining a single point of contact throughout the entire claim. Our fast and fair service earns a 97% satisfaction rating.

3. IMPROVED COMMISSION SCHEDULE

We recently enhanced our work comp commission schedule, resulting in an overall commission increase of roughly 40% based on expected written premium.

4. WE PROTECT EXPERIENCE MODS

Our managed care program protects your customers’ experience mods. We review all medical bills, resulting in an average savings of nearly 60%, and never charge managed care expenses to claims.

In workers' compensation, where stakes are high, don’t take chances with a secondrate carrier. Trust Acuity with your next work comp account.

Some of our exceptional workers' compensation people (L to R): Annie Dekker, Wendy Juech, John Fleck, and Liz Protzmann.

NOVEMBER 14, 2024

Hilton Garden Inn Madison Sun Prairie 1220 S Grand Ave, Sun Prairie, WI 53590

DEDICATED AMS TRAINING!

Unleash the full potential of your AMS at our IA Tech Summit on November 14. Vertafore AMS360, Applied Epic and HawkSoft will all be in attendance for dedicated training sessions.

This immersive one-day event is your key to helping you save time and become more efficient by using technology in today's busy world.

9:00 AM-12:00 PM

IA TECH SUMMIT – SESSIONS

AMS Bootcamp: Unleash the Full Potential of Your Most Critical System

Grand Ballroom and Prairie A Presented by Vertafore, Applied Client Network and HawkSoft

HawkSoft: HawkSoft 6 Training

Join us for the “HawkSoft 6 Training” session, tailored for users looking to maximize their utilization of HawkSoft 6. This training will delve into essential functionalities like tasks and activity tags, and advanced reporting, while also covering crucial mini topics such as migration, downloads, policy changes, and database maintenance. Gain practical insights and learn best practices to enhance your operations.

Vertafore AMS360: Mastering AMS360

Tailored for users aiming to enhance their proficiency with this robust management platform, the session will delve into best practices, automations, reporting, advanced features, and integrations. We’ll also introduce AgencyOne (NEW!) and AgencyZoom, providing an in-depth look at these new tools.

Applied Epic: Unlocking the Full Potential of Applied Epic

Discover how to make the most of Applied Epic in our session, "Unlocking the Full Potential of Applied Epic." Designed for users who want to elevate their use of this powerful management platform, this session will showcase best practices and highlight lesser-known but valuable features. This session will feature both Applied experts and speakers from the Applied Client Network community, offering a comprehensive view of the platform's capabilities. Gain insights from Applied themselves and hear firsthand experiences from users who have successfully integrated Applied Epic into their business operations. Our presenters will share tips and tricks to optimize your workflow, providing you with ideas, inspiration, and practical advice you can immediately apply to your work. Learn how to leverage Applied Epic’s capabilities to manage your entire business more efficiently and effectively.

1:00-1:50 PM

Agency Panel: How Successful Tech Adoption Can Help an Agency

Grand Ballroom

Panelists: Beth DeLaForest, President of Aspire

Insurance Group, Matt Schulz, Director of Innovation at Ansay & Associates

Experienced agents will share their insights with the latest technological advancements introduced to the industry. This interactive session will feature a diverse group of

agents who have successfully integrated new tech solutions into their operations, providing a firsthand look at the benefits and challenges of adoption.

2:00-2:30 PM

Disaster Planning for Cyber Risks in Modern Agencies

Grand Ballroom

Presenter: Nick Oliver, President, Redbird Security

Join us as Nick Oliver, President of Redbird Security, dives into the critical considerations agencies must address when tackling today's cyber risks and establishing a disaster plan. This isn't just about storm or cyber event responses—Nick will explore the broader spectrum, including management system outages, email disruptions, internet failures, phone issues, and much more!

2:30-3:00 PM

Your Tech Resource Hub: Catalyit

Grand Ballroom

Presenter: Casey Nelson, Director of Consulting Services, Catalyit

All the insurance agency tech guidance you need in one place. Catalyit’s simplified technology resource opens independent agents to a community where they can inspire, grow, and succeed. Learn more about how Catalyit can help you and your agency with your complimentary subscription by being an IIAW member. Whether it's Guides, Resources, Consulting, State of Tech Report, or other tools, Catalyit is here to help you thrive.

3:10-4:10 PM

Carrier Panel: Exploring New Carrier Technology

Grand Ballroom

Panelists: Acuity Insurance, Central Insurance Companies

Moderated by Matt Banaszynski

Join us for an insightful Carrier Panel, where leading insurance carriers will showcase their latest technological innovations and discuss how these advancements are transforming the industry. This dynamic session will feature key executives and tech experts from top carriers who will provide an inside look at cutting-edge solutions designed to enhance efficiency, improve customer experience, and drive growth.

4:00-4:30 PM

New Tech Platforms to Help Save Your Agency Time and Money

Grand Ballroom

Presenters: Matt Banaszynski and Evan Leitch

In today's fast-paced insurance landscape, efficiency is key to staying competitive. This session will explore a range of innovative tools and solutions designed to streamline operations, reduce administrative burdens, and free up valuable time for agents and staff.

IIAW PARTNERS WITH THE INSTITUTES TO OFFER FREE UNLIMITED CE TO MEMBERS

The Independent Insurance Agents of Wisconsin (IIAW), a leading association dedicated to serving the interests of independent insurance agents and brokers throughout Wisconsin, has announced a groundbreaking partnership with The Institutes, a premier provider of professional education and development for the insurance industry. This collaboration is set to provide IIAW members with free unlimited access to a wide range of continuing education (CE) courses, marking a significant step forward in supporting the professional growth and development of independent agents in the state.

Empowering Wisconsin’s Insurance Professionals

Continuing education is crucial in the insurance industry, where regulatory requirements, evolving market dynamics, and emerging risks necessitate a commitment to ongoing learning. For independent insurance agents, staying up to date with industry trends, policy changes, and best practices is not just a regulatory requirement but also a key factor in maintaining competitiveness and providing exceptional service to clients.

Recognizing the importance of professional development, the IIAW has partnered with The Institutes to offer its members a unique opportunity: unlimited access to a comprehensive suite of CE courses at no cost. This initiative aims to alleviate the financial burden of continuing education and ensure that every member has the resources to expand their knowledge and enhance their professional skills.

The Institutes are renowned for their high-quality educational offerings tailored to the needs of insurance professionals. With a storied history, The Institutes provide a broad range of designations and courses covering diverse areas such as property and casualty insurance, risk management, claims handling,

and ethics. Their programs are designed to meet the specific requirements of state insurance departments while equipping learners with practical skills that can be immediately applied in their careers.

Through this partnership, IIAW members will have access to The Institutes' extensive library of online CE courses, which are recognized by state insurance regulators and accredited for license renewal. The courses are available on-demand, allowing agents to learn at their own pace and on their own schedule, which is particularly beneficial given the demanding nature of the profession.

Benefits of the Partnership

The collaboration between IIAW and The Institutes offers numerous benefits to independent insurance agents in Wisconsin:

1. Cost Savings: By providing free unlimited CE courses, IIAW is helping its members save on the often-substantial costs associated with continuing education, which can be a financial strain, especially for smaller agencies. The average agency spends $300 a year on each licensed employee to help them maintain their license. This new member benefit offers agencies substantial savings.

2. Flexibility and Accessibility: Members can access a wide range of courses online, allowing them to complete their CE requirements from the comfort of their home or office. This flexibility is crucial for busy professionals who need to balance education with their day-to-day responsibilities.

3. Comprehensive Learning: The partnership provides access to a diverse array of courses covering essential topics in the insurance industry, from foundational knowledge to advanced specializations.

This comprehensive approach ensures that members can find the courses that best fit their learning needs and career goals.

4. Enhancing Professional Competency: By making it easier for agents to engage in continuous learning, this initiative helps to elevate the overall competency of Wisconsin’s insurance professionals. This, in turn, enhances the reputation of independent agents and brokers in the state and builds greater trust with consumers.

5. Supporting Regulatory Compliance: With state-specific courses that are fully accredited, IIAW members can easily meet their CE requirements, ensuring they remain in compliance with state regulations and maintain their licensure without hassle.

A Strategic Move for the Future

The partnership between the Independent Insurance Agents of Wisconsin and The Institutes represents a strategic investment in the future of the independent insurance industry in Wisconsin. By removing financial barriers and expanding access to quality education, the IIAW is reinforcing its commitment to supporting the professional development of its members.

For IIAW members, this initiative is more than just a perk; it is an invaluable resource that will help them stay competitive, improve their service offerings, and navigate the complexities of the modern insurance landscape. It also reflects a broader trend within the

insurance industry towards greater accessibility to education and a more robust commitment to lifelong learning.

The collaboration between the Independent Insurance Agents of Wisconsin and The Institutes is a forward-thinking move that will significantly benefit insurance professionals across the state. By offering free, unlimited continuing education, the IIAW is empowering its members to expand their knowledge, stay compliant with regulatory requirements, and deliver exceptional service to their clients. This partnership not only supports the growth and success of independent agents in Wisconsin but also contributes to a more knowledgeable and trustworthy insurance industry overall.

As the insurance landscape continues to evolve, initiatives like this will be key to ensuring that independent agents remain at the forefront of industry advancements and maintain their competitive edge. Be sure and check out the ever-expanding resources available exclusively to members of the Independent Insurance Agents of Wisconsin or better yet, reach out to me to learn more about how the IIAW can help you and your agency!

Matt’s Mixology

Apple N Rye

Ingredients

• 1 part Rye Whiskey

• 1/4 part Simple Syrup

• 3 parts Apple Juice

• 1/4 part Lemon Juice

• Apple, Sliced

Directions

Measure and pour Rye Whiskey, simple syrup and lemon juice into tall glass. Fill completely with ice and top with fresh pressed apple juice. Stir and serve. Garnish with a sliced apple.

Photo courtesy of The Cocktail Project

IIAW agency members now have unlimited access to on-demand courses and live webinars through CEU!

Independent Insurance Agents of Wisconsin has partnered with The Institutes Agent & Broker Group and CEU! With CE opportunities, designation programs, and more, our members can pursue continued learning and development that meets the ever-changing needs of the risk landscape.

Stay Informed & Meet CE Requirements With CEU

IIAW members now have unlimited access to 150+ on-demand courses and live CE Webinars from CEU! All content is approved for producers and employees licensed in P&C or L&H insurance.

Dive into a full repository of on-demand CE courses covering a wide range of insurance topics. Learn at your own pace, allowing flexibility for busy professionals.

Stay ahead of industry trends and updates with live CE webinars. Engage in real-time discussions and Q&A sessions with industry experts.

Visit IIAW.com/page/freeCE to learn how to create your account on The Institutes and access free CE!

IIAW members get access to our extensive list of benefits. Learn more and take advantage of our benefits at iiaw.com

Agency Solutions - Free Evaluations

• Operational Reviews

• Workflow Mapping Technology Consultation

• Financial Consultation

• Strategic Consultation

• Agency Compensation Communications

• WI Independent Agent Magazine (Monthly Publication)

Big I Buzz (Weekly E-Newsletter)

• Interest Area Newsletters (Monthly - Personal Lines, Commercial Lines, Employee Benefits and Industry Relations & Operations)

• IIAW Publications Reports Industry Research

• Marketing Guides

• Compensation Report Monthly Market Share and Data Report

IIABA RESOURCES

• ACORD Forms

Agency Universe Study

• ACT - Agents Council for Technology

• Ask an Expert

• Best Practices Study

• Big “I” Business Resources Big “I” Hires

• Market Access

• Diversity Task Force E&O Risk Management Website

IIAW RESOURCES PRODUCTS

• Agents E&O Insurance

• Association Health Plan Carrier Contract Reviews

• Data Breach Insurance

• Employment Practices Liability Insurance

• Employee Benefits Insurance

Education

• Prelicensing FREE Online CE

• Employee Training with MyAgencyCampus

Emerging Leaders

Professional Development

• Networking Events

• Opportunity to Attend National Leadership Conference

• Volunteering & community involvement

Events

• Annual Convention (InsurCon)

• Technology Summit

• Emerging Leaders Events

Joint Legislative Conference

• Women in Insurance Mentoring Program

Legal Briefs and Guidance

• Free Quarterly Consultation

Legal Publications & Guidance

• Government Affairs Guaranteed Income Program

• Independent Agent Magazine

• IndependentAgent.com

• InsurPac

• Large Agents & Brokers Council Legal Advocacy & Services

• Social Jazz

• Marketing & Branding Materials and Content

Government Affairs

• Political Advocacy at the State & National Level

• News & Updates Services

• Agency Accounting Services

Agency Operational Consulting

• Agency Technology Consulting

• HR Consulting

Virtual Operational Improvement Reviews

Task Forces & Councils

• 3 Virtual Meetings Per Year

• Free CE Credits and Seminars

• Networking Opportunities

Technology

• Cybersecurity Compliance Bundle

• Catalyit (FREE Full Access Subscription)

• Media Relations Trusted Choice Disaster Relief Fund

• Trusted Choice®

• Virtual University

• Young Agents – Professional Development National Market Share Report

• Hard Market Toolkit

• ePayPolicy

• Flood Insurance Program

Guide to Agency Perpetuation

• Home Business Insurance

• Independent Market Solutions (IMS)

• InsurBanc

• InVEST

• Retirement Plans

• Rough Notes Advantage Plus (VRC) TrustedChoice.com

• Umbrella Insurance

• Catalyit Subscription (comprehensive agency technology guidance)

IIAW: MAPPING OUT YOUR AGENCY SUCCESS

1-on-1 Agency Member Benefit Discussion

Contact us at info@iiaw.com to schedule a 30 minute meeting with one of our staff to discuss your access to specific member benefits.

Education & Events

The IIAW is your leader in insurance CE, prelicensing and employee training. Join us and other agents at our annual convention and other events throughout the year.

A Voice in the Capitol

The IIAW and InsurPac, our state and national Political Action Committees, ensure our industry is present and heard in Wisconsin and Washington D.C.

That’s Not All!

Insurance for Your Agency

An IIAW membership entitles you to exclusive products and consultative services. We offer E&O, Data breach, EPLI and Association Health Plan for Wisconsin independent insurance agents.

Agency Support Services

We offer technology, operational, accounting and human resources support to meet the needs of your agency.

An IIAW membership helps navigate your agency toward success. Members receive access to a full suite of tools and resources to help your agency succeed. Reach out to info@iiaw.com for help in navigating your benefits.

WHY ACCURACY CAN’T BE OVERLOOKED IN PROPERTY VALUATIONS

From a catastrophic natural disaster to a ransomware attack to an essential piece of equipment breaking down, business owners need to be sure they are purchasing adequate insurance to stay ahead of any risk exposures.

Accurate property valuations are an essential component of any property insurance program. Yet, companies often unknowingly underreport the value of their property assets, potentially leaving them underinsured.

Business owners must provide complete, in-depth information about their property to support accurate valuation. This includes the size, age and use of the property, as well as any specific or unique construction details.

In the past, annual valuations changed about 2%-3% each year. Recently, those changes have been as high as 5%-8%, according to The Hartford's data. Consequently, it's a best practice for property valuations to be revisited at least annually to ensure a business is insured for the full price of replacing an essential piece of equipment and alleviate the need to pay the difference out of pocket, which can be devastating for a business.

Reconstruction costs have been impacted by inflation, which makes it even more critical for companies to provide their insurer with the actual cost to replace property or equipment, not the book value. There is a big discrepancy between book value—which is what the company said it cost to acquire the equipment or property—rather than the full replacement value.

Best Practices for Accurate Property Valuations

Agents should help property owners consider the insurance to value (ITV) ratio—the ratio of a property's insured value relative to what it would cost to replace that building—when purchasing property insurance.

The more information and the more detail an insurer has

about the makeup of a property, the more granular and accurate the building valuation assessment will become. Agents should ask property owners to disclose the following when acquiring coverage:

• Protective features, such as sprinkler systems.

• Permanently installed or attached equipment in the building.

• Specialty construction features or building components.

• Warehouses and the value of inventory sitting within them.

Additionally, companies should also consider one-time costs versus reoccurring costs during a potential loss. For example, if an operation is down for several months, the company will need to relocate its operations. This means paying rent and electricity bills at an alternative site, while still paying the bills for its existing location and the cost of the repairs there. The company will have extra expenses to cover the temporary repairs while they are making permanent repairs to the facility.

Property owners should also let their insurers know of any seasonal inventory fluctuations, such as if there is a time of year when the company might have twice as many goods as normal. Understanding peak values is crucial if there is a loss.

Companies that fail to provide an accurate valuation of their property and assets put their business at risk for long-term financial consequences. With inflationary pressures persisting and increased global risks, it's essential that business owners partner with their agents and insurers to reassess their property valuation each year as part of their overall risk management plan.

This article was originally featured on iamagazine.com in August 2024.

Local Presence. Regional Strength.

Penn National Insurance sells property-casualty insurance in 12 states by partnering with more than 1,200 independent agency operations.

In 2012, we affiliated with Wisconsin-based, Partners Mutual Insurance Company. As one company, we bring the personal attention and local focus of a regional carrier, along with the quality of products and services of national carriers.

Financial Strength

Penn National Insurance has an A.M. Best Rating of A (Excellent). This rating is assigned by A.M. Best to companies that have an excellent ability to meet their ongoing insurance obligations.

Claims Service

Penn National Insurance has achieved a “Superior Rating” for Personal Lines Claims Customer Experience for five consecutive years.

Products

We offer an array of comprehensive commercial insurance solutions to fit the needs of your business, including Businessowners, Commercial Auto, Property, General Liability and Workers’ Compensation.

In addition, we offer personal auto and homeowners insurance.

Interested in partnering with us?

We are looking for select commercial lines agencies in Wisconsin.

Vicki Lentz

262-432-3420

vlentz@pnat.com

Harrisburg, PA

Waukesha, WI

Clay Zogata

715-383-5454

czogata@pnat.com

FROM THE ARCHIVES

Genuine relationships

SECURA’s team of insurance experts is making insurance genuine. They are here to support you and your clients. Our sales and underwriting teams are quick to reply, open-minded, and know their stuff. Plus they are backed by our caring claims group who will get your clients back on their feet.

Interested in building a relationship?

Contact us at secura.net/WI-agents

Hear from our experts

Want to learn more about what SECURA has to offer?

Scan the QR code or visit secura.net/WI-agents for more information about the SECURA team.

AUTO INSURANCE ROSE 15%

IN FIRST HALF OF 2024

Personal auto insurance rates rose 15% in the first half of 2024, according to data analysis from Insurify. The average annual premium now costs $2,329. By the end of the year, Insurify predicts that rates will have increased a total of 22%.

Maryland currently has the highest personal auto rates in the U.S., with an average of $3,400 annually. New Hampshire has the lowest, at $1,000 annually. However, California, Missouri and Minnesota are predicted to see auto insurance costs increase by more than 50% in 2024.

2024's rate increases continue the trend set in 2023, which saw premiums rise by 24% after insurers experienced record underwriting losses of $33.1 billion in 2022. While underwriting losses decreased to $17 billion in 2023, the hit was still enough to drive 2024's first-half increases.

One factor contributing to losses is vehicle maintenance repair costs—which have increased by nearly 38% over the past five years, according to data from the U.S. Bureau of Labor Statistics. While safety technologies can help drivers avoid crashes and the related premium increases, they're also expensive to repair. Advanced driver assistance systems (ADAS) can add up to 37.6% to the total repair cost after an accident, according to AAA data, and minor damages to front radar and distance sensors can add up to $1,540.

These costs are compounded by the increasing

usage of expensive-to-repair electric vehicles, auto mechanic backlogs, and vehicles getting older as Americans hold onto their cars for longer. Average vehicle ages reached a record 12.6 years in 2024, according to S&P Global Mobility.

Increasingly severe and frequent weather events are also driving rate hikes. For instance, Minnesota experienced $1.8 billion in damages following a series of hail storms in August 2023, contributing to a 55% increase in rates. Hail-related auto claims represented 11.8% of all comprehensive claims in 2023, up from 9% in 2020, according to CCC Intelligent Solutions.

Hurricanes bring a surge of auto losses to coastal areas. For instance, during Hurricane Ian's peak days, Sept. 25-30, 2022, nearly 52% of Georgia, Florida, and South Carolina vehicle claims were total losses, according to CCC Intelligent Solutions. 2024 is predicted to be an extremely active hurricane season.

“I think climate risk will likely start to play a role in new areas. As we experience tornadoes, hail, and flooding in places where they weren't necessarily a major threat before, the increased frequency and severity of these events will need to be considered in pricing," said Betsy Stella, vice president of carrier management and operations at Insurify.

On the state level, legislative changes in states like Maryland—where drivers pay 46% more than the

U.S. average and rates are projected to increase by 41%—and South Carolina—where drivers pay 43% more than the rest of the country with a 38% projected rise for 2024—have increased insurers' financial responsibility and led to higher premiums, Insurify said. California is catching up from the rate freezes during the coronavirus pandemic, leading to some insurers requesting double-digit hikes and others exiting the state entirely.

Additionally, car thefts have also driven up premiums. Missouri, which is predicted to see a 55% hike in 2024, and California, with a 54% predicted increase, are among the 10 states with the highest auto theft per capita, according to the National Insurance Crime Bureau.

It may be hard to believe now, but auto rates won't continue to rise forever. “Insurers implemented higher rate increases to account for changes in the frequency and severity of auto losses," Stella said. The COVID-19 pandemic and the

following inflation, especially in the price of vehicle maintenance and repairs, along with changes in driving behaviors, led to new loss trends that increased the difficulty of rate setting."

“Some insurers have started making downward adjustments in areas where they've found opportunities to operate profitably while charging lower rates," she said. “Generally, consumers will continue to see rates rise with inflation, or in areas where traffic accidents are increasing, but in some states, they could see premiums decrease a little again."

This article was originally featured on iamagazine.com in August 2024.

Small Business Insurance

The traditional coverage your clients need.

The customized options your clients desire.

The affordable price your clients deserve

We’ve been successfully protecting small businesses since 1983.

> Annemarie McPherson Spears, IA News Editor

HIGH VOTER TURNOUT MARKS WISCONSIN PRIMARY: KEY RACES DECIDED AND CONSTITUTIONAL AMENDMENTS REJECTED

On August 13, Wisconsin held its state partisan primary election, determining the outcomes of several significant state legislative and congressional primary races. Voters also cast their ballots on two statewide referenda concerning proposed constitutional amendments. With over 1.2 million voters participating - about 26% of the state's votingage population - turnout was the highest for a Wisconsin state primary in a presidential election year in 60 years.

Statewide Constitutional Amendments: A Win for Governor Tony Evers and Democrats

The most notable contest revolved around two proposed constitutional amendments, both of which were rejected by significant margins (57% to 42%). This outcome is widely viewed as a victory for Governor Tony Evers (D), as well as the state Democratic Party which has again demonstrated its continued dominance in fundraising, messaging and voter turnout in statewide contests. The amendments aimed to restrict the governor’s ability to spend certain federal funds without legislative approval - a

move seen as a direct response to Gov. Evers' management of approximately $5.1 billion in federal COVID-19 and economic relief funds.

Opponents of the amendments significantly outspent supporters in advertising 12:1, and the complex language of the amendments likely contributed to their defeat. This result contrasts with the success Republicans had in the statewide spring election earlier this year when voters approved two amendments. Those amendments, which conversely passed by substantial margins, prohibit the use of private funding for election administration and limit the role of election officials to those legally designated.

Congressional Primaries

Two closely watched congressional races ended with somewhat surprising results. In the Democratic primary for the 3rd Congressional District in Western Wisconsin, Rebecca Cooke defeated state Rep. Katrina Shankland by about 7,500 votes. Despite Cooke's victory, incumbent U.S. Rep. Derrick Van Orden (R) remains favored to win in the general election

this November, but expect this one to be a close matchup. The race has attracted national attention from Democrats as a potential flip opportunity, but internal divisions might need healing before the general election. Shankland had significant support from U.S. Reps. Mark Pocan (D) and Gwen Moore (D), but Cooke's stronger fundraising and prior experience in a close primary contributed to her win.

In the Republican primary for the 8th Congressional District in Northeastern Wisconsin, Trump-endorsed candidate Tony Wied comfortably defeated former state Sen. Roger Roth and current Sen. André Jacque. Former President Trump’s endorsement, including a direct appeal for Roth to exit the race early on, likely played a pivotal role in Wied's victory. Wied now faces Democrat Dr. Kristin Lyerly in a general election where Republicans are expected to retain this heavily Republican seat.

State Legislature: Incumbents

Overwhelmingly Prevail Incumbents in the Wisconsin Legislature fared well in the primaries, successfully fending off challengers across the state. The only incumbents to lose were those running against other incumbents due to new legislative district maps where they were paired against each other. In the Senate, Assistant Majority Leader Dan Feyen easily defeated former Rep. Tim Ramthun in the Republican primary for Senate District 20, a race that was initially expected to be closer. Feyen won with 64.5% and is now poised for an easy win in the general election.

Democratic Senate primaries also saw decisive victories for Reps. Melissa Ratcliffe and Dora Drake, who won their respective races in districts expected to remain in Democratic hands after November. Ratcliffe defeated fellow Assembly members Reps. Jimmy Anderson and Samba Baldeh for the

seat currently held by Melissa Agard (SD 16), while Drake overcame Rep. LaKeshia Myers for former Sen. Lena Taylor’s seat (SD 4) in Milwaukee.

On the Assembly side, incumbents faced challenges in numerous Republican primaries from anti-establishment candidates, but all challengers were defeated, with most races not being close. However, three GOP incumbents lost in races against other incumbents: Rep. Donna Rozar to Rep. John Spiros in AD 86, Rep. Michael Schraa to Nate Gustafson in AD 55, and Rep. Peter Schmidt to Rep. Elijah Behnke in AD 6.

With Republican margins in the Assembly and Senate expected to narrow (GOP currently controls the Assembly 64-35 and Senate 22-11), these races could influence leadership votes and committee appointments after the general election on November 5.

Democrats had one notable Assembly primary, where incumbent Rep. Ryan Clancy, a self-described “democratic socialist” from Milwaukee easily defeated “pragmatic progressive” Jarrod Anderson in AD 19, despite Anderson's financial advantage and endorsements from labor groups and Milwaukee Mayor Cavalier Johnson and County Executive David Crowley.

The fall general election is Tuesday, November 5, 2024.

> Misha Lee IIAW Lobbyist

Get involved with

IIAW Task Forces & Councils

The IIAW is excited to continue building our Task Forces & Councils! Each Task Force or Council will hold three virtual meetings annually on important industry issues. Task Force and Council members will have the opportunity to engage with industry experts and participate in exclusive webinars and events. Participation is open to all Agency Member employees and Supporting Company Members at the Silver level or higher.

Personal Lines Task Force

For individuals interested in staying informed on Wisconsin Personal Lines business.

Commercial Lines Task Force

For individuals interested in staying informed on Wisconsin Commercial Lines business.

Innovation Council

For insurance professionals interested in discussing, learning and exploring new insurance technology while working with IIAW’s technology company, Catalyit.

Industry Relations & Operations Council

For insurance professionals who have an operational or leadership role within an agency or company who are interested in a holistic perspective in the industry.

Learn more and join today!

To join scan the

Government Affairs Council

For individuals interested in staying informed and up-to-date on Wisconsin & national legislative news and happenings.

Women in Insurance Mentoring Program

Designed to connect experienced female mentors in the Wisconsin insurance industry to those women who are looking for the support, connection and inspiration of an organized network and one-on-one mentoring.

Emerging Leaders

For young insurance professionals (in age or experience) to cultivate their skills for a successful career by engaging in association activities, education and events.

Thursday, October 10, 2024

1:00 PM - 5:00 PM

725 John Nolen Drive Madison, WI 53713

The 2024 State of the Insurance Industry Kickoff Event will feature a presentation on current marketshare data, NOAA weather trends, regulatory and legislative updates, Agency Universe study, open Q&A forums, breakout planning sessions, and networking opportunities.

4 SOCIAL MEDIA TASKS AGENTS CAN AUTOMATE

For independent insurance agencies, social media has evolved into a pivotal tool for engaging clients, showcasing expertise and driving business growth. In the last decade, the concept of social media automation has emerged as a game-changer in enhancing online presence and maximizing reach.

As the digital landscape continues to evolve, embracing automation is not just a choice but a necessity for agents looking to stay competitive and thrive in the modern marketplace. Whether you're just starting your social media journey or seeking to enhance your existing strategies, understanding the impact of automation is crucial.

Social media automation involves using specialized tools and software to automate various tasks involved in managing social media platforms. These tasks can range from scheduling posts and monitoring interactions to responding to messages and analyzing performance metrics.

Implementing a social media automation tool offers many benefits for independent agents. It saves time and enhances efficiency by automating repetitive tasks. By leveraging these tools, agents can maintain a consistent posting schedule, ensuring a steady flow of content without the need for constant manual intervention.

Automation also enables agents to reach their audience at optimal times, increase brand visibility and engage with clients effectively, all while freeing up valuable time that can be redirected toward providing personalized service to clients and cultivating lasting relationships.

Here are four aspects of social media marketing that can be automated:

1. Social post scheduling. Automation tools allow agents to schedule posts in advance, ensuring a consistent and timely posting schedule without the need for manual intervention. This enables agents to efficiently plan their content strategy and reach their audience at the best times of the day for maximum engagement.

2. Social media calendar management. By automating social calendar management, agents can visualize months of social media content in one place, which can help with planning strategies. Maintaining an automated social media calendar helps agents stay organized, track important dates and maintain a cohesive brand identity throughout their social media presence.

3. Content curation. Automation tools can assist in curating relevant and engaging content from various sources, making it easier for agents to discover industry news, trends and valuable resources to share with their audience. This automation streamlines the content creation process and ensures a steady flow of valuable information for social media followers.

4. Engagement tracking. Automation tools can monitor social media interactions, track engagement metrics and analyze performance data to provide insights into the effectiveness of marketing campaigns. By automating engagement tracking, agents can identify trends, measure the impact of their content and make data-driven decisions to optimize their strategy.

This article was originally featured on

in August 2024.

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The worst brings out our best.®

Members in the News

MELISSA WINTER NAMED TO ACUITY’S BOARD OF DIRECTORS

JULY 22, 2024 - Acuity Insurance announced President Melissa Winter has been named to the company’s Board of Directors.

“Melissa has proven her capabilities as our company President and leader of our strong, capable executive team. We are delighted to have her join the Board,” said Acuity Board Chairman Bob Willis.

“Having worked with Melissa for many years at Acuity, I know she will complement the diversity and strength of our Board that will help lead Acuity into the future,” said Ben Salzmann, Acuity CEO. “Her selection as our newest Director also continues our carefully planned leadership transition.”

“It is a great responsibility and true honor to serve on our Board of Directors,” Winter said. “Having worked with our Board for many years, I appreciate their commitment to supporting and sustaining Acuity and look forward to serving alongside my Board colleagues as we help our company grow and prosper.”

Winter began her career at Acuity in 1998 in the Claims Department and held various positions of increasing responsibility over time. She was named Vice President - Business Consulting in 2016 and company President in 2023.

ACUITY NEONATAL RUN/WALK RAISES OVER $40K

JULY 30, 2024 - Acuity Insurance announced that the 2024 Acuity Neonatal Run/Walk was a huge success, raising over $20,000 for the Aurora Medical Center – Sheboygan County Neonatal Unit. With Acuity’s generous matching donation, the total increased to an impressive $40,000, providing crucial support for the tiniest patients in our community! “As a longstanding advocate of access to quality health

care in the community, Acuity is proud to continue our support of Aurora Medical Center – Sheboygan County’s Neonatal Services,” said Melissa Winter, Acuity President. “We are also thankful to all the Acuity Neonatal Run/Walk participants for helping enhance the well-being of our community.”

The Acuity Neonatal Run/Walk featured a 5K or 2-mile run/walk. Jamison Velzke took first place in the 5K men’s division, and Logan Zak took first in the 2-mile. Hannah Genrich captured the top spot in the women’s 5K division, and La Weser took first in the 2-mile. Participants and spectators were welcomed to the event by Acuity’s Vendor Village, which hosted a variety of local vendors who helped sponsor the highly anticipated goody bags provided to participants.

Acuity Insurance is a leading provider of insurance solutions, delivering exceptional coverage and customer service to individuals and businesses in 32 states. With over $3 billion in annual written premium, the insurer manages assets exceeding $7 billion and is rated A+ by AM Best and S&P. Headquartered in Sheboygan, Wisconsin, Acuity employs over 1,700 people.

Acuity Insurance is a leading provider of insurance solutions, delivering exceptional coverage and customer service to individuals and businesses in 32 states. With over $3 billion in annual written premium, the insurer manages assets exceeding $7 billion and is rated A+ by AM Best and S&P. Headquartered in Sheboygan, Wisconsin, Acuity employs over 1,700 people

MCCLONE:

For 75 years, McClone’s legacy has been protecting yours. In an industry that often prioritizes transactions over relationships, McClone has defied the odds, thriving on a foundation of personal values, deep-rooted community engagement and an unwavering dedication to its clients. This commitment to making a difference isn’t just a slogan; it’s woven into the very fabric of the company’s culture.

A family legacy begins

McClone’s story began in 1949 in the heart of Wisconsin when Ralph “Cyclone” McClone, a beloved youth sports coach and dedicated community volunteer, embarked on a journey to support his growing family by selling life insurance from his kitchen table. This humble endeavor,

born out of love and necessity, ignited a lifelong passion, laying the foundation for the thriving, family-owned business that McClone is today.

For current CEO Dustin McClone, this legacy is deeply personal. He recalls a pivotal moment after church, witnessing a business owner expressing heartfelt gratitude to his father, Mike McClone, for saving his business after a devastating fire. “That experience solidified my commitment to carrying on our family’s tradition of service,” Dustin reflects. “It’s not just about insurance; it’s about protecting people’s dreams and livelihoods.”

A passion for people and purpose

The heartbeat of McClone is its people and purpose. The company’s culture is more than a reflection of values; it’s a living testament to the belief that relationships, empathy and integrity are the foundation of any enduring success. This people-first philosophy permeates every interaction, from how McClone nurtures its team to the way it serves its clients.

This commitment to people isn’t merely aspirational; it’s woven into the company’s very DNA. The words of Mike McClone, the second-generation leader, continue to resonate within McClone’s walls: “When in doubt, do the right thing. The rest will take care of itself.” This mantra serves as a compass, guiding every decision, every interaction and every endeavor.

The team at McClone understands that their work goes beyond insurance policies and risk assessments. It’s about fostering trust, providing peace of mind, and empowering businesses and individuals to thrive. It’s about creating a ripple effect of positive change that extends far beyond the boardroom and into the heart of the community.

M.A.D.E. in the community

Central to McClone’s values is its M.A.D.E. (Make A Difference Every Day) program, a testament to the company’s belief in using its resources to empower team members and uplift the communities they call home. It reflects McClone’s commitment to enriching the communities where it lives and works and embodiment of the belief that businesses have a responsibility to give back.

Through paid time off for volunteering, a donation matching program, and a commitment to reallocating 10% of every dollar earned back into the community through its charitable giving and other corporate programs, McClone empowers its team members to make a tangible difference in the lives of others.

“M.A.D.E. is about living our values,” says Dustin McClone. “It’s about fostering a sense of shared purpose and strengthening the bonds between our team members and their communities.”

A growing Wisconsin-based partner with a global reach

This passion for people and purpose has driven McClone’s growth and success, expanding its operations from humble beginnings to being a top 1% broker in the

country. Headquartered in Menasha, Wisconsin, McClone now has offices in Madison, Milwaukee, Sheboygan and Fond du Lac, and over 130 team members serving clients throughout Wisconsin and across the globe.

McClone understands its success is not measured solely by its size or geographic reach but by the depth of its relationships and its positive impact on the lives and businesses it protects. McClone has evolved into a leading risk management brokerage, offering a comprehensive suite of services, including business insurance, employee benefits, HR outsourcing, 401k solutions, and personal insurance, all designed to meet the diverse needs of its clients.

Partnerships over policies

McClone understands that insurance is about more than policies; it’s about forging lasting partnerships. The company’s proprietary RiskMAP™ process sets it apart, going beyond the transactional nature of insurance to build a deeper understanding of each client’s unique needs. By systematically identifying risks, McClone can develop tailored solutions and strategies to safeguard what matters most.

“RiskMAP™ is a collaborative process that leads with identification, not just the solution,” explains Dustin McClone. “We leverage proprietary tools, industry-leading talent and advanced technology to truly understand our client’s unique goals and challenges. This allows us to craft a customized strategy, that not only protects their assets but also helps them achieve their long-term vision.”

Driving forward: service, innovation and impact

As McClone celebrates 75 years, the company expresses deep gratitude for its clients’ trust and loyalty. Its unwavering commitment to making a difference through proactive protection, investing in new technologies and ideas and deep community engagement remains as strong as ever.

“Our success has been built on protecting our clients’ legacies,” Dustin McClone states. “As we look to the future, our vision is to continue that mission with passion and purpose, innovating to meet the changing needs of our communities while always staying true to the values that have made us who we are.”

McClone’s next 75 years promise continued innovation and a solid commitment to community impact. By leveraging its expertise and technology, McClone aims to provide cutting-edge risk management solutions while remaining deeply rooted in the communities it serves. Driven by the values of passion, people and purpose, McClone is dedicated to fostering a brighter future for its clients, team members and the communities it calls home, making a difference every day.

Members in the

News

JM WILSON HIRES DERYAS AS TRANSPORTATION RENEWAL UNDERWRITER

PORTAGE, MICHIGAN, JUNE 2024 – JM Wilson is excited to announce the addition of Gina Dreyas as Transportation Renewal Underwriter. In this role, Gina is responsible for underwriting renewal commercial transportation accounts, corresponding with carrier underwriters, and maintaining relationships with independent agents in Illinois, Iowa, North Dakota, South Dakota, and Wisconsin.

Prior to joining JM Wilson, Gina spent three years as a new business underwriter in North Carolina. She is a North Carolina Central University graduate and holds a bachelor’s degree in criminal justice with a concertation in Homeland Security focusing on Transportation Risk Management.

JM WILSON PROMOTES HUGHES TO ASSISTANT TRANSPORTATION UNDERWRITER

PORTAGE, MI, JUNE 2024 - JM Wilson is pleased to announce the promotion of Brianne Hughes to Assistant Transportation Underwriter. With her promotion, Brianne is responsible for providing vital support to underwriters with a wide variety of new and renewal commercial transportation risks in IA, IL, ND, SD, and WI.

Brianne joined JM Wilson in 2019 as a Transportation Technician, processing policies and endorsements. In 2022, Brianne was promoted to Senior Transportation Technician, elevating her responsibilities in supporting transportation underwriters.

Founded in 1920, JM Wilson is a family owned and operated Managing General Agency and Surplus Lines Broker providing independent insurance agents access to A rated specialty markets. JM Wilson offers coverage for standard and hard-to-place Commercial Transportation, Property & Casualty, Brokerage, Marine, Personal Lines and Surety accounts in 47 states across the U.S.

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