INSURANCE BARTENDER
HOW TO TRANSFORM YOUR DIGITAL PRESENCE The IIAW welcomes Kaylyn Zielinski to the team. Kaylyn has some wonderful tips to share with our readers about digital marketing and using social media for your agency. She has also created a complete Digital Marketing Playbook, which all of our members have access to. Enjoy these quick tips from Kaylyn, the new IIAW Marketing Specialist.
When today’s consumers are looking for insurance, they turn to their phones, computers and tablets to find exactly what they’re looking for at exactly the time they’re looking for it. Consumers are no longer looking in a phone book to find providers in their areas. To capture the attention of these digital-age consumers, you’ll need to show up on their devices. Now, more than ever, you will need to debut on their screens and stick in their minds. There’s no time like the present to develop your digital footprint.
Your Marketing Plan A quick Google search for “how to create an online presence” will leave your mind reeling as you decide where and how to start. First, start by creating a marketing plan. If you already have a marketing plan for traditional outlets, it’s time to apply it to today’s new medium by focusing on your website and social media sites. Next, run through your agency’s strengths and develop goals on how you plan to exploit those strengths online. Finally, determine your target audience. As an insurance agent, you may describe your target audience as individuals, families, business owners and commercial businesses in XYZ city or certain area.
With a proper marketing plan, a website and a social media presence, you can create an online existence that will push your agency ahead of your competitors. The best part of this process is that most digital marketing is free. The biggest investment you’ll face is in the time and the attention you will spend developing your online presence. However, this time investment will pay off.
Tequila Sunrise Pops The ombre effect in these pops is shockingly easy. All you need to remember is drop the grenadine in after you add the juice mixture. THAT’S IT! Happy Cinco De Mayo.
Ingredients
• 2 c. pineapple juice • 1/2 c. tequila • 1/4 c. grenadine • 2 limes, sliced 1/4” thick
10
MAY 2020
wisconsin INDEPENDENT AGENT
Steps to Make It 1. Place 9 (3-oz.) dixie cups on a small rimmed baking sheet. In a large liquid measuring cup, whisk together pineapple juice, tequila and lime juice. Pour into dixie cups until they are 3/4 full, then pour about 1 teaspoon grenadine into each mold. 2. Use a paring knife to create a slit in the center of each lime slice then insert a wooden spoon or popsicle stick. Place on top of each cup, making sure there is no room between the mixture and the lime slice.
3. Freeze until solid, about 4 hours. 4. When ready to serve, cut open Dixie cup with scissors and peel them away from the pops.
