The Effects of Spam Regulations

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International Journal of Engineering, Management & Sciences (IJEMS) ISSN-2348 –3733, Volume-2, Issue-4, April 2015

The Effects of Spam Regulations Marwan Ali Albahar  Abstract— The revaluation of Internet in current century has brought many advances to the humanity. It has changed their life to better and it has also altered their way to communicate with each other. The most frequent mean not only people but also organization prefer to communicate is e-mail. People utilize email for their social purposes such as keeping touch with their friends or family. Moreover, most organizations currently choose e-mail as formal way to communicate with their employees or customers. In addition, since the e-mail has become attractive tool to communicate, companies and individuals has benefited from this advantage to promote their products or services (Magee, 2003). Index Terms— Spam, e-mail, Spam filtering.

I. INTRODUCTION Nowadays e-mail has become nightmare to both Internet Service Provider and e-mail users because of well know issue called spam. Spam defines as “ the practice of sending unsolicited e-mails, most frequently of a commercial nature, in large numbers and repeatedly to individuals with whom the sender has no precious contact, and whose e-mail address may be found in a public place on the Internet, such as newsgroups, mailing lists, directory or website” (Magee, 2003). Spam has become serious issue for both individuals and ISPs. Scientist researchers have responded to this issue by conducting some research to invent sophisticated technical methods. Furthermore, Lawmakers have participated in remedying the problem by issuing regulations in order to stop flooding of spam email. Meanwhile, spammers have reacted to these movements by figuring out new approaches that overcome these solutions. Thus, neither technical solutions, nor legislative solutions have resolved the spam problem yet. II. SPAM GROWTH In 1995, the US government permitted for both people and business to use Internet for commerce purpose. This decision led the volume of e-mail including unsolicited bulk email “spam” to increase dramatically. But the email users in that time saw the spam as minor annoyance that basically solved by deleting the unwanted messages. According to American Online (AOL), the estimated number of spam messages they received in 1997 was 3 million per day (HOANCA, 2006). As the bandwidth of network has expanded and the number of Internet’s user has increased dramatically, the volume of spam has been growing that increases the level of Manuscript received April 24, 2015. Marwan Ali Albahar, Department of Computer Science, Frost Burg State University, Maryland, USA.

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annoyance and constitutes harmful effects to both users and ISPs. In July 2010, the estimated number of spam sent around the world was reached 250 billion per day. So, each person around the world received approximately 40 spam messages per day (“Spam, a Lot,” 2011). According to Andrew Jaquith, senior analyst at the Yankee Group, he compared the percentage of spam e-mail the financial services corporation and manufacture industrials received. His analysis shows that the financial corporation experience spam in low 90% range, while the manufacture industries’ email consist of 40% to 50% spam. Moreover, he also shows that spam email makes up 90% of his personnel email (Paulson, 2005). Some research has been conducted to find the major factor that contributes to the huge number of spam. It turned out the low price of bulk email is major factor of spam (Cranor&LaMacchia, 1998). The sender of spam email is known as “spammer”. They use sophisticated software such as botnet that allows them to send tens of millions ofspam email every day. In 2008, according to some researcher, the estimated cost of sending million-spam email was approximately 80$, which is cheap compared to regular mail (“Spam, a Lot,” 2011). III. ISSUES ASSOCIATED WITH SPAM A. Contradiction and spam content Since merchants have right to promote their products, merchants send commercial emails to any potential consumers in order to increase the sale. On the other hand, email users want to be free from exaggerative commercial. Attempting to make balance between business interest and private individual will create obvious contradiction. Moreover, the spam email might contain explicitly sexual material. Since spammers send these emails randomly, minors and children could expose to these material that will increase worries in parents (Magee, 2003). B. Cost Shifting One of the main reasons that have grown volume of spam rapidly is cost shifting. Spam recently has been considered heavy burden on both ISPs and individuals. Marketers have evolved the advertising methods from passive form such as TV commercial into more attractive and cheaper form like spam email. The cost of spam email does not increase if the number of spam rises. That encourages marketers to prefer this technique of advertising and send as many spam e-mail as possible. On other side, email users need to spend time to identify and delete these messages that represent the cost of spam on individual (Magee, 2003).

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