International Journal of Engineering, Management & Sciences (IJEMS) ISSN-2348 –3733, Volume-2, Issue-5, May 2015
Consumer Behavior on Traditional and Online Shopping Anapa Naveen Kumar
Abstract— The project deals with the study on what type of
shopping do consumers prefer, is it online shopping or traditional shopping and why? What type of products do they prefer buying online or through traditional means and why? How satisfied are they by the shopping experience. Few suggestions like extended customization options and gaming options are also provided that could help in improving online sales. Index Terms— Consumers, online shopping, traditional shopping..
I. INTRODUCTION The project deals with a comparative study on the consumer’s attitude towards online and traditional shopping. The success of electronic commerce is directly dependent on the number of people using online resources for business/transactions. The penetration of Internet in Asia (10.7%) compared to rest of the world's (25.0%) indicates that there is large scope of penetration in the Asian market which could be the future potential. But, the penetration rate in Asia is 248.8 per cent compared to worlds at 190.1per cent indicates that during 2000 and 2007, there is a rapid increase in the internet penetration in Asia (Internet World Stats, 2007). As per The Digital Economy Fact Book, 2006, Business-to-business e-commerce will grow at a compound annual growth rate (CAGR) of 59.1 percent in Asia-Pacific (excluding Japan) over the next four years. And according to IDC, India is expected to show the highest CAGR of 83.7 percent in B2B ecommerce revenue, ahead of a CAGR of 81 percent of China. According to Internet and Mobile Advertising Association of India-IAMAI (2006), 40 million Indians are online and estimated to be 100 million by 2007-08. About 93% of the 40 million online Indians today belong to the age group of 18-45 years, which has the maximum buying power. As per IAMAI estimates, Indian e-commerce B2C transactions will cross Rs 2300 crores (2006-2007), an increase of over 300% from the financial year 2004-05. Hence there is a need to understand its impact on the world of online shopping. Due to increasing amount of competition in both the online and traditional stores, it is extremely important to understand Manuscript received May 18, 2015. Anappa Naveen Kumar, Department of MBA, NIT Warangal.
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what type of shopping is most preferred and why. What factors are making it more attractive and what can be done to provide better services to people and encourage them to shop online. From the previous studies (Customer satisfaction and loyalty in online and offline environments. Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wub, Customer loyalty in e-commerce) it was found that: A.The combined effect of price and promotion on choice is weaker online than offline. B.The prices set in the online stores were too high and were not affordable by even the middle class. C. Security was a very big issue in the online shopping. II. RESEARCH GAP From the related papers and articles the following research gap is identified: A. Time: since the research was conducted long time ago, the results may vary. B. Price sensitivity based on income of individual. C. Fear of commoditizing the brands due to online shopping. How and why online choices may differ from offline choices III. OBJECTIVES To find out which type of shopping is more preferred, online or traditional shopping. IV. RESEARCH METHODOLOGY The questionnaire adopted for the research (Customer satisfaction and loyalty in online and offline environments. Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wub) comprised of several variables – stores preferred, frequency of purchase, products purchased, payment modes, time spent, delivery time, return policy and overall satisfaction. The responses were taken on a five-point Likert scales, with one denoting strongly disagree and five denoting strongly disagree. Some responses were taken on nominal scale. V. SAMPLE: Data collection was done though structured questionnaire administered. Random convenience sampling technique was used. The questionnaire was administered in National
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