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BRAND YOUR VEHICLES ...
Companies have always written their names on their names, ever since carriage-makers starting putting sides on to horse-drawn carts. If you make deliveries, or you travel around to meet your clients, take the opportunity to get your brand noticed. As well as you name, you can add designs to the fabric sides of goods trailers, paint your logo on your railway trucks and personalise your pizza delivery bikes.
The idea The London estate agents, Foxtons, have a fleet of Minis painted in green and yellow colours. You can’t miss them. Some of their noticeable designs include hippie-flower patterns, some that look as if the passengers are being x-rayed, and sporty ones with big white circles. Sandwich companies have their names on their delivery bicycles. Ice cream vans play their own music. Green organisations use electric vehicles, and even the new greener London red buses have “Big Green Bus” written on the sides to show their efforts to lower carbon emmissions in the city. The London Air Ambulance is bright red and has its sponsor’s name painted on the sides of its rescue helicopter. Innocent drinks started small, but with a talent for attracting attention. Their small vans are decorated with plastic grass to look
106 • 100 GREAT BRANDING IDEAS
100 Great Branding Ideas 14dec.indd 106
12/14/11 11:14 AM
