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E-BRANDING 9: YOUR OWN BLOG
Customers expect to find information about your organisation on your website. Put it there for them to find. If you have regular news to share, you might find that the best way to do this is to start a blog. Blogs, short for web logs, are Internet-based diaries where you can update customers and anyone else who is interested. Your blog will become the place people go to for the latest information.
The idea Your organisation can have one or several blogs, depending on how much you have to tell. Your writers must stick to your brand’s tone of voice in your posts but they can adapt to suit the audience their writing for. There are blogs for the press, on environmental improvements, new products, sourcing, research and other areas that interest both staff and customers, and all the other people your organisation interacts with. Blogs keep your customers up-to-date, give them a good reason to stay in touch with you and the opportunity to encourage them to get involved. They also help you to climb your way up the search engine rankings.
100 GREAT BRANDING IDEAS • 161
100 Great Branding Ideas 14dec.indd 161
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