Welcome to the February issue of Digital Image Magazine.
As 2025 begins, the question to explore is how business owners can harness every available mechanism, technical advancement or new process available to improve their profitability and stay ahead in an industry that is evolving faster than ever.
Business Victoria reports that when a company starts addressing the gender balance of its workforce it increases profitability by a margin of 2%. This increase in profitability can rise to as much as 15% when the senior leadership of the company is at least 30% women. The 2025 International Women’s Day theme, celebrated on March 8 is “March Forward: For ALL Women and Girls”. The theme is a powerful call to action from UN Women, marking the 30th anniversary of the Beijing Declaration and Platform for Action, a landmark commitment to advancing gender equality. The 2025 theme urges us to turn promises into progress, and accelerate efforts toward achieving equal rights, opportunities, and empowerment for all, regardless of gender. It also doesn’t hurt that moving towards a gender balance at work, is good for the bottom line.
At Digital Image Magazine, we see this as an opportunity to shine a light on the remarkable contributions of women in signage. We speak with three incredible women who share their journeys and perspectives. Their stories highlight the
evolving and expanding role of women in our space and the work still to be done as the industry creates inclusive and equitable workplaces.
On the events front, 2025 sees the return of PacPrint which is being co-located with Visual Impact at the Sydney Showgrounds, May 20-23 2025. The last PacPrint/Visual Impact show in Melbourne was in 2022 and and set the bar in terms of visitor numbers and over $50 million in business transacted. There will be no shortage of opportunities to connect, learn, and explore the latest innovations. If you’re travelling internationally there are also global events including FESPA Berlin, the ISA Sign Expo, PRINTING United, and Sign China, see dates on page 37.
As always, we love hearing and sharing your stories. If you have a project to showcase, a hard-working apprentice to profile, or an achievement to celebrate, contact us at editor@imagemagazine.com.au.
Stay connected with the latest industry news at imagemagazine.com.au, sign up for our weekly newsletter, and follow us on social media @imagemaganz.
Let’s keep marching forward—together.
Warm regards, Stephanie Editor
Three States Announce Fee-Free TAFE for Sign & Graphics
South Australia (SA), Queensland (QLD) and New South Wales (NSW) have announced the Certificate III in Sign & Graphics (CPC30216) TAFE training for sign and graphics apprentices will be fee-free from 2025. A huge boost for aspiring sign and graphics apprentices in these states.
Mick Harrold, President of the Australian Sign & Graphics Association (ASGA) says “It is welcome news that the Federal Government has allocated significant funds to the States to help address the critical skills shortages across construction and other sectors, including our own.”
“We are delighted that three State governments so far have recognised the importance of sign and graphics professionals, and have chosen to apply some of that funding to help us meet the vital need for more apprentices in our sector,” he added.
In all States, course places will be available to eligible apprentices, without any student contribution fees, and will apply for the duration of their qualification. And while the structure and conditions of the offer vary slightly from State to State, Harrold says that fundamentally the Certificate III in Sign & Graphics will be fully
funded in those states – and importantly that funding will apply for their entire qualification.
“ASGA has not been able to confirm whether similar arrangements will be in place in Victoria or Western Australia, but we have reached out to the relevant training bodies,” Harrold adds.
“Certainly, this is something we would like to see replicated across the country.”
“All I can say to businesses in those States is there’s never been a better time to put on an apprentice. If you are looking to expand your team in 2025, you should be grabbing this opportunity with both hands.”
Fujifilm and Konica JV finalised
FUJIFILM Business Innovation and Konica Minolta have confirmed that their joint venture has been established, as all review and approval procedures under the competition laws overseas have been completed.
In addition, the name of the joint venture company is Global Procurement Partners Corp. The company is headquartered at 3-2-3 Shin-Yokohama, Kohoku-ku, Yokohama City, Kanagawa, Japan, and will have an initial capital investment of 50 million yen. President Masaharu Furukawa, who also serves as Corporate Vice President and Director at FUJIFILM Business Innovation Corp, will lead the venture.
The joint venture is expected to employ 192 individuals, including
temporary staff. Of these, 137 employees will be seconded by FUJIFILM Business Innovation, while 55 will come from Konica Minolta. The shareholding structure reflects FUJIFILM Business Innovation’s majority stake of 75%, with Konica Minolta holding the remaining 25%.
Global Procurement Partners Corp. will focus on developing advanced procurement strategies and deploying them across production sites. The company will lead procurement functions, including supplier negotiations and procurement management, while ensuring externally sourced goods’ quality, cost, delivery, and environmental compliance. This collaboration aims to streamline operations and enhance efficiency across both parent organisations.
Edward Cristia joins Coritex in South Australia
Edward Cristia has been appointed as South Australia’s business development representative for Coritex. Based in Adelaide, Cristia will support clients across the state.
“I am honoured to join Coritex and lead our business development efforts in South Australia. I look forward to working with our clients in Adelaide and beyond, helping them discover the unparalleled benefits of Coritex’s digital print media solutions,” says Cristia on his appointment.
Daniel Watts, Managing Director of Coritex, says “We are thrilled to welcome Edward to our team. His local knowledge and experience will be invaluable in supporting local businesses and further ingraining Coritex in the South Australian market. We are confident that Edward will help us build on our strong relationships with our
clients and drive significant growth.”
In his new role, Cristia will focus on engaging potential clients and introducing Coritex’s advanced digital print media offerings. He will also build and maintain strong relationships with existing clients, ensuring their continued growth and satisfaction, as well as collaborating with the Coritex team to develop tailored solutions that address each client’s unique needs.
South Australia is a key market for Coritex, and the company says Cristia’s appointment underscores its commitment to fostering strong client relationships and delivering value to this region. By leveraging Cristia’s local network and knowledge, Coritex aims to enhance its market penetration and support businesses’ growth objectives.
Drytac Polar Smooth 150 Air is now available worldwide
Drytac has announced the global availability of its Polar Smooth 150 Air following the launch of the self-adhesive matte white PVC film in North America in June 2024.
“We are really excited to be able to offer Polar Smooth 150 Air to customers around the world,” said Kieran Blacknall, Operations Manager at Drytac, adding, “The product has been a great success in the North America market, with users praising its easy installation and print quality. We
are delighted that even more customers will now have access to the material.”
Suitable for indoor and outdoor use on most surfaces, including painted walls, melamine, glass, and many other flat or simple curve surfaces, Polar Smooth 150 Air is ideal for applications spanning interior décor, wall and window graphics, decals and stickers, point of sale, and construction hoardings and barriers.
At six mil (150µ) thick, Polar Smooth 150
Air ensures an easier installation than thinner alternatives. This thickness provides added convenience, particularly for users looking to avoid lamination or seeking a simpler installation process.
The film is available in permanent and removable options. It is coated with a clear pressure-sensitive aqueous acrylic adhesive paired with an air egress release liner, allowing for easy, bubble-free installation.
DScoop Edge announces its three leading keynote speakers
Dscoop, the global and user-driven community of HP Industrial Print customers and partners, has announced three keynotes for DScoop Edge which will be held in Long Beach California, from 14 – 17 May 2025.
Skateboard legend Tony Hawk, award-winning entrepreneur Daymond John and HP executive Antonio Lucio will for three keynotes.
“Simply put, everyone is stoked for these keynotes,” says Dscoop Executive Director Peter van Teeseling, adding “This is a lively and fun community of print mavericks, and there’s incredible energy anytime Dscoopers meet in person.” The keynotes are part of an event
designed to energise, support and educate attendees to discover new opportunities to thrive in the digital print space.
“I’ve met so many incredible people through Dscoop, and my career and business have benefited enormously,” says Lee Reed, a manager at ABCO Inc. since 1995, and conference chair for Edge Long Beach. “Alongside other members, I’m honoured and excited to help build the agenda for this awesome event.”
Skateboarding pioneer and successful entrepreneur, Tony Hawk, has transformed a niche sport into a global phenomenon. His story of perseverance, adaptability and pushing
boundaries will inspire and delight attendees.
Maverick entrepreneur Daymond John will discuss lessons from his journey as a self-made entrepreneur and investor. Known for founding clothing brand FUBU and his role on the TV show “Shark Tank,” he’ll offer a message of perseverance, strategic thinking and innovation.
Strategist Antonio Lucio is Executive VP and Chief Marketing and Corporate Affairs Officer at HP. He’ll draw upon his experience as a transformative marketing leader and global brand strategist for HP, where he has driven innovative campaigns that prioritise inclusion, sustainability and purpose.
UPM Raflatac has acquired Metamark, accelerating the growth of UPM Graphics, its new strategic self-adhesive business unit. Acquiring Metamark will enable the scaling up of UPM Graphics, which UPM says gives significant weight to the products in the company’s product portfolio.
The transaction’s Enterprise Value is GBP 146 million (approximately $280 million AUD).
“We’ve made a strategic decision to pursue global growth in Graphics organically and through mergers and acquisitions. This acquisition marks an important milestone in our transformation
journey, accelerating our growth and enabling us to grow our scale and become a complete product and service provider in this attractive business. The combination of Metamark’s broad product portfolio with our existing sales and distribution network allows us to grow outside of Europe as well. We warmly welcome our new colleagues and look forward to working together to serve our customers with an even stronger product portfolio,” says Tim Kirchen, Executive Vice President, UPM Raflatac.
Metamark is distributed in Australia by Ball & Doggett.
“In joining the UPM Raflatac Graphics business unit, Metamark is securing a growthfocused future for our highly regarded specialist materials. This acquisition reflects the value of our market-led innovation, respected product portfolio, and ambitious plans for market and geographical growth. UPM brings the benefits of scale, resources, and a global presence, which will accelerate our shared vision for the graphics and allied markets. Metamark is excited to be part of UPM Raflatac and looks forward to a bright and prosperous future together,” says Phil Wild, Chief Executive Officer of Metamark.
Agfa announces new 2.5m Anapurna Ciervo H2500 hybrid inkjet
Agfa has added a new 2.5 m Anapurna Ciervo H2500 inkjet printer to its hybrid printer lineup. This new printer complements the bigger Anapurna Ciervo H3200 launched last year, both printers feature advanced optional media feed guides, broadening their application capabilities and maximising operational uptime.
The new Ciervo H2500 can print on various rigid and flexible substrates up to a width of 2.5 m (98.4 inches). Like its larger sibling, it features six-colour plus white inks and UV LED curing. With a redesigned print engine and shuttle, the Ciervo H2500 achieves impressive productivity levels – up to 59 sqm/h in Production Mode, an increase of almost 70% compared to its predecessor – and delivers vibrant, high-quality
Anil Ramsewak joins Celmac
In anticipation of slowed growth, oOh!media announced a restructuring in early 2025 to simplify its operations and drive stronger performance. The restructuring is expected to reduce the Company’s cost base by at least $15m, with cost reductions focused on operating and non-rent cost of goods lines, more than offsetting the impacts of inflation and additional business investment to drive revenue growth. As a result, oOh! expects to have an operating cost base of approximately $150m to $155m in CY25.
The Group expects to report adjusted underlying EBITDA for CY24 of between $125m and $128m before accounting for a one-off restructuring charge of between $3m and $5m and the previously announced $4m in one-off consulting costs. After accounting for these one-off charges, CY24 adjusted EBITDA is
results on applications ranging from banners and vinyl to corrugated cardboard and coated textiles. Its continuous board feeding capability allows efficient printing on up to four boards simultaneously, making it ideal for printing companies looking for agility and performance.
“Just like all Agfa’s ‘beasty’ inkjet printers, the Anapurna Ciervo H2500 is powerful by nature, combining a compact footprint with unparalleled performance and agility. This new addition to the Ciervo family is yet another testament to Agfa’s commitment to continuous innovation and to providing a beast for every need, ensuring that sign and display professionals have the right tools to excel in any setting,” says Arnaud Calleja, VicePresident Digital Printing Solutions at Agfa.
Celmac has appointed Anil Ramsewak to the National Technical Support Team in the Brisbane office. The appointment followed Mark Rixon’s appointment as National Applications and Colour Specialist in October 2024.
Ramsewak has 17 years of experience at HP in technical support for industrial printers, from Turbo Jets to industrial flatbeds and, more recently, the HP 3D printers and Latex range.
Jonny Rumney, NSW State Manager at Celmac, says, “We are excited to have Anil within our ranks at Celmac to provide a wealth of practical
Both the H3200 and H2500 printers offer optional corrugated media feed guides, expanding their application scope to include precise and reliable printing on corrugated cardboard. This makes them ideal for packaging and point-ofsale applications. These new guides can also be retrofitted on existing Ciervo printers.
Both Ciervo models are engineered to work long hours, due to their robust build and enhanced media handling capabilities. GREENGUARD Goldcertified inks ensure vibrant colours with minimal environmental impact, while Agfa’s Thin Ink Layer technology minimises ink consumption without compromising quality. The Ciervo printers also offer optimal operator safety with a protective hood and other smart design features.
knowledge for our customers in optimising all aspects of their Digitally printed output.”
Celmac Management says the company has strategically implemented these roles to prepare for new product launches in 2025 and improve service response times for all customers. It says it intends to focus on specialised/targeted support.
Wayne McIntyre, Managing Director of Celmac, says the company’s team expansion will improve efficiencies and strengthen customer relationships.
following projections of slowing growth
expected to be between $116m and $121m.
oOh! Chief Executive Officer Cathy O’Connor says, “In a challenging period for the wider media and advertising market, oOh!media is taking decisive action to ensure that we can operate sustainably through the cycle.
“We are announcing initiatives to drive revenue growth and right size our cost base. These initiatives will position us to protect our #1 market share and grow revenues and earnings as market conditions improve.
“We remain highly confident in the long-term attractiveness of the Out Of Home (OOH) category, which continues to outperform the wider media market, with its market share growing to 15.1%1 at the end of October 2024. As the market leader in Australia and New Zealand, oOh! is strongly positioned,” concludes O’Connor.
New Mimaki printers available in Australia
Mimaki confirmed local availability of its new printers for sign, graphic, and industrial applications. The printers were launched at Printing UNITED in Las Vegas in September 2024.
Kohei Kobayashi, Managing Director Mimaki Australia says “We are very excited to bring these latest technologies to Australia. These printers provide our local customers with the opportunity to improve productivity, capacity and enable them to expand and grow their business.”
CJV200 SERIES: SIMPLICITY AND STABILITY
Using the same print engine as the 330 Series, the CJV200 Series is Mimaki’s new range of entry-level eco-solvent integrated printer/ cutters. Designed to be more accessible for printers of varying levels of experience to operate and maintain, the model has several features to improve ease of use. These include an “ink saving function” that reduces ink consumption, a quicker print-head cleaning time and Mimaki’s Dot Adjustment System (DAS), which automatically completes bi-directional print and media feed adjustments, simplifying media
changes and reducing operator errors.
With a high practical print speed of 17 m²/h, the CJV200 boasts one of the highest productivity levels for an entry-level printer. It can handle seasonal variations in output volume. For improved efficiency and stability, the printer is equipped with Mimaki’s core technologies, including the Mimaki Advanced Pass System (MAPS4) to reduce banding and uneven colours and the Nozzle Recovery System (NRS) to minimise downtime.
The CJV200 Series uses Mimaki’s new SS22 eco-solvent ink. This safety-conscious ink does not contain increasingly regulated ingredients such as GBL. Building on the success of the SS21 ink, it has achieved the industry’s highest level of outdoor weather resistance and comes in an environmentally friendly paper cartridge.
JFX200-1213 EX: HIGH PRODUCTIVITY IN A MORE COMPACT SIZE
The JFX200-1213 EX is an entry-level flatbed UV inkjet printer designed to meet the needs of businesses seeking a mid-size printing solution.
With a 1.2 m x 1.3 m print area, the printer’s size sits between Mimaki’s smaller-format UJF Series and the larger JFX Series. Despite being approximately 30% smaller than the popular JFX200-2513 EX model, the JFX200-1213 EX delivers the same superior image quality with resolutions of up to 1,200 dpi.
The JFX200-1213 EX can print within international A0 standards, adding versatility and making it an ideal solution for industrial customers who do not need to produce largerscale items. Promotional items can also be printed up to a height of 52mm. This machine benefits sign makers with limited installation space, allowing them to produce poster-size general-purpose signs, promotional products and graphic panels effectively.
Offering a maximum print speed of 25 sqm/h, the JFX200-1213 EX is also well-suited for businesses looking to scale up their production from smaller flatbed printers to a larger machine. Additionally, it supports six-colour ink sets for a wide colour gamut and enhanced image quality.
M-Power Strengthens Leadership with Appointment of Industry Veteran Julian Lowe
M-Power Software appointed Julian Lowe to the role of Business Development Manager, a new milestone for the company.
Lowe brings expertise, spanning sales, marketing, manufacturing, and international business development, complementing M-Power’s drive to see print providers armed with the tools they need to improve their business efficiency with workflow automation software and data.
“Julian is well respected amongst our client base and the wider industry, and his deep understanding of the wider print sector’s unique challenges and strategic opportunities makes him an ideal addition to our team,” said Ambrin Begum, Director of M-Power. “Client feedback guides our development roadmap, and Julian’s understanding of their needs will lead to better software solutions for current and future clients.”
Lowe agrees - “The business of printing is becoming more challenging. Business owners are time-poor, and finding good staff is difficult.
They need a future-proofed MIS, but only some MIS systems meet the needs of a progressive converged printer using multiple technologies. Even then, many MIS’s are simply beyond their budget and take too long to install. I have watched from the sidelines as M-Power has gathered momentum within the industry. I like their universal approach, which means a diversified company can be up and running quickly,” says Lowe.
Lowe’s appointment caps a busy year for M-Power, which has seen significant investment in AI and Data by recruiting a PhD-qualified Data Scientist and several new developers. With its innovative “M-Power Way” methodology, the company integrates principles from ISO9001 and lean manufacturing to streamline workflows and enhance productivity. M-Power’s team, led by founder Nigel Davies and directors Cameron Scott and Ambrin Begum, combines deep manufacturing and software development expertise to guide clients towards Industry 4.0 opportunities.
Gold Winning Apprentice Jordyn McConchie, SS Signs
When Jordyn McConchie, an apprentice from SS Signs Melbourne branch won the Gold Award in the Young Star category at the Currie Group 2024 National Sign & Graphics Awards last year, she says she “was in disbelief”. Digital Image Magazine spoke to the talented apprentice to find out how she’s settling into being a winner.
Eager to pursue a trade, McConchie quickly discovered her passion for signs and graphics; its blend of artistry and function at once appealed to her. “I always knew I wanted to pursue a trade,” McConchie says. “When I discovered the sign and graphics industry, I saw how practical and creative it could be and knew it was the right fit for me.”
While McConchie was working in an admin role at a logistics company, she says she felt ready for a more challenging career. Coming across a job advertisement for Zimmermann Industries, she admits she had little knowledge of signwriting. However, the position description piqued her interest, offering a blend of creativity and technical skills that appealed to her. Reflecting now on her time at Zimmermann, she says, “I learned so many skills as they have an extensive portfolio of work.”
While McConchie was very happy at Zimmerman, she knew she had to expand her skills and so moved to SS Signs. She explains, “I knew one of their clients was a V8 Supercar team, and who could turn that opportunity down?” The transition has allowed her to expand her skill set and embrace exciting challenges in her chosen trade.
The nomination submitted to the awards for McConchie spoke to her exceptional skill and dedication while fabricating a custom sign for Adelaide Airport. She admits that the project tested her ability to meet tight deadlines and overcome technical challenges. With guidance from her apprenticeship and training program, McConchie contributed to crafting intricate letters and characters, wiring LEDs,
and assembling the final product—all within a demanding window of available time.
“I worked 24 hours in two days to get this sign fabricated, and pack it ready to go to Adelaide Airport,” she recalls. “I assisted in the fabrication of the letters and characters, installing and wiring the LEDs, and did the final assembly of the product.”
Her teacher, Chloe Quilty, commends her efforts, saying, “Jordyn’s commitment to quality and collaboration throughout this project was remarkable. She exemplifies the skill and determination required to succeed in this industry.”
The final result showcased McConchie’s craftsmanship, teamwork, and dedication, and it met the client’s need for a high-quality, visually impactful sign and, of course, the Gold Award. Winning the Gold Award in the Young Star category was an unexpected and unforgettable experience. McConchie recalls, “When I got the call saying I had won, I was in disbelief. I didn’t even know apprentices could win awards like this, let alone imagine I would.” SS Signs showed their support by flying her to Sydney for the presentation night, where she celebrated the win with colleagues and industry professionals. “I’m so grateful for the support I’ve received, especially from my workplace,” she says.
McConchie credits the supportive community within the industry for much of her growth. “What I love most about my studies and work is being surrounded by like-minded people who support and encourage me to become a better tradesperson. The skills
I’ve learned here are not just useful in my current role—they’ve become invaluable in my personal life as well.”
For those considering a career in signs and graphics, McConchie offers this advice, “Go for it! It’s a rewarding, creative career that offers both hands-on work and room for artistic expression. Signwriting allows you to leave a tangible mark on public spaces, and that’s something to be proud of.” While McConchie’s Gold Award is a significant win, it is just the start of her journey. As she continues her apprenticeship at SS Signs, she remains focused on developing her craft and embracing new opportunities. Her ability to balance technical precision with creativity has solidified her standing in an industry where apprentices are few and far between.
2025 Starts with a Digital Focus for ASGA
The new year is off to a flying start for the Australian Sign & Graphics Association (ASGA), its strong focus on digital signage characterising the first quarter of 2025.
Two key events were held in February, attracting businesses with a keen interest in the digital signage market.
The webinar Unlocking the Power of Digital Signage, hosted by ASGA and presented by James Ingram, co-founder and Managing Director of Fusion Signage, attracted signage professionals from around Australia. This webinar has proven to be one of our most popular to date, indicating the industry’s interest in this evolving vertical of signage.
“The idea behind the webinar was to provide information and practical guidance to businesses that are interested in elevating their offerings and creating important new business opportunities by introducing digital options,” explains Damian Nielsen, Member & Events Manager for ASGA.
“Drawing on his experience with Fusion’s digital platform for the design, management and deployment of digital signage content, James was able to take attendees through how adding digital to your product portfolio can help unlock new revenue streams, enhance customer relationships and stay
ahead in a competitive market…and offer some practical advice on how this can be done.
“We had a record number of attendees at the event, and the feedback since has been overwhelmingly positive, demonstrating the strong interest in digital across the market,” he says.
In mid-February, ASGA hosted an Aussie Get-Together at SIGN CHINA in Shenzhen. The show ran from 17-19 February at the Shenzhen Convention & Exhibition Center and had a strong digital focus, enhanced by its co-location with LED CHINA and DIGITAL SIGNAGE 2025.
“China is right at the cutting edge when it comes to digital technologies and illumination, so SIGN CHINA Shanghai has always been a great opportunity to see the latest and get a sense of the market trends influencing the sector,” Nielsen says.
“When they reintroduced the Shenzhen show, particularly with the enhanced focus on digital and LED, I was quick to register –along with many other business owners and operators from Australia.
Aussie visitors took the opportunity to catch up while at the show, and Nielsen says it was an excellent opportunity to share information and insights from the show.
“Trade shows are always a great place to explore new options and research potential investment decisions, and this one was no exception, with plenty of ideas and inspiration for those interested in digital signage.
“After a couple of days spent walking the aisles to look at the multitude of options and new technologies, it was great to be able to put my ASGA hat on for our Tuesday night Aussie Get-together and share our insights from the show over a few drinks and nibbles.”
The ASGA team has plenty planned for the rest of the year, with workshops, golf days, social bowls evenings around the country, and a complete program of webinar sessions planned.
To stay current with what’s happening, go to signs.org.au and select ‘Current Events’ from the Events & News menu.
Photo Credit: SS Signs
What to Expect at FESPA Berlin in 2025
FESPA Global Print Expo 2025 and its co-located events will serve as a connection point for all future-thinking industry specialists and experts who attend.
From the 6 to 9 May 2025, at the Messe Berlin, Germany, FESPA Global Print Expo and its co-located events, European Sign Expo and Personalisation Experience, will be “Where Visionaries Meet”, the strapline and theme for the show announced by FESPA Global.
As the show marks its return to Berlin for the first time in three years, it looks forward to welcoming its global exhibitor and visitor bases.
“We’re thrilled to be back in Berlin this year with our new strapline: ‘Where Visionaries Meet’. This year’s message highlights our futuristic and forward-thinking FESPA community, including our visitors, exhibitors, award winners, Association Heads and more. It also highlights that our events serve as a meeting point for these Visionaries, empowering them to discover new opportunities and make impactful decisions for the future of their business,” says Michael Ryan, Head of FESPA Global Print Expo.
He adds, “In an ever-evolving industry like ours, it is vital that we consistently look forward. How can we guarantee a sustainable future? How is AI impacting the sector? The possibilities for our community are endless, and we look forward to highlighting them at our 2025 events.
“FESPA, as an organisation, is delighted to welcome Visionaries from our community to the Messe Berlin in May to not only discover
the range of solutions being displayed but to share their thoughts on what the future holds too.”
EXHIBITORS: NEW AND RETURNING
Visitors to the show and co-located events, European Sign Expo and Personalisation Experience, will be able to explore an array of technologies, media, services and consumables from confirmed exhibitors, including 3M, Brother, Caldera, Canon, Durst, EFI, EFKA, Epson, Fujifilm, Kit Builder, Kongsberg, Optimus Group Limited, Roland, Ricoh, and swissQprint.
Over 500 exhibitors are expected to be onsite, with eighteen per cent (18%) returning exhibitors who were not in Amsterdam. This is only slightly more than the number of first-time FESPA exhibitors, seventeen per cent (17%).
Callus Software, Design Huddle, Luxe Lightwrap, and Printess are among the new exhibitors, showcasing solutions in interior films, finishing, new media for automotive wrapping, and design software for personalised printing.
COMPREHENSIVE FEATURE PROGRAMME
The World Wrap Masters competition returns to the Berlin show. Following a series of regional competitions during the event’s first two days, vehicle wrappers from across Europe will go head-to-head to wrap various unique objects and vehicles. This will culminate in the all-
important final, where regional champions will battle it out to be the World Wrap Masters 2025 champion. In addition, visitors can attend a series of live wrapping demonstrations with industry experts.
The FESPA Awards will celebrate innovation and creativity across 18 categories, including print, sign and display, vehicle wrapping, garment and textiles and special effects. Visitors will be able to see entries to the FESPA Awards 2025, which will be displayed through the show. An expert panel of judges, Debbie McKeegan, Graeme Richardson-Locke, Jacek Stencel and Simon Pless, will announce the winners at the official awards ceremony on Wednesday 7th May 2025.
“As our exhibitors unveil their plans in the coming months, we’re eagerly anticipating the innovative opportunities they will create at the show and the new avenues for sustained growth that they will inspire for our visitors. Our Berlin events are set to be truly ground-breaking,” concludes Ryan.
Dedicated websites for FESPA Global Print Expo, European Sign Expo and Personalisation Experience are now live at www.fespaglobalprintexpo.com , www.europeansignexpo.com and www. personalisationexperience.com with practical information for exhibitors and visitors. Registration for the shows and events is now open.
White, lay flat and printable. These three things spring to mind when considering substrate options for traditional flatbed printing. However, with the market push towards sustainable media, the evolving technology of print platforms, and the vast array of applications, choosing a suitable substrate has become more complex. Taking a considered approach to the internal display market, Shann’s Pivot design and display board offers an obvious choice for converters, installers and corporates alike.
“Our wide format roll media range has gone from strength to strength over the last five years,” explains Jack Matherson, Shann’s product manager for print media.
“We have established a strong and loyal customer base nationally and believe we’re now able to expand our offering in flat sheet products. Listening to our customers’ needs has been critical to taking the first step and we believe Pivot design and display board meet those needs”.
The market demands and needs substrates that are sustainable, provide excellent performance, and are also reasonably priced. The latter has hindered the use of and push towards more sustainable products in the sign and display market in Australia.
So where does Pivot design and display board fit, and how can it be effective for stakeholders in a market increasingly flooded with new options?
Applications: Pivot is a 100% paper-based board suitable for 2D and 3D internal shopfitting displays, retail signage, exhibitions, and activations. Perfectly flat and printable on both sides, Pivot is available in 10mm and 16mm thicknesses and has a high-strength internal structure that allows V-notching and folding to produce load-bearing structures while maintaining lightweight.
Performance: Pivot boards come manufactured with an inverted corrugated
core (ICB core). This is the strongest available core for paper-based boards and ensures the loading capacity of the board exceeds that of other types of boards with honeycomb or fluted cores. It ensures the product has excellent crush strength and is far less prone to handling, transport, and installation damage. The heavy paper liners on each side assist in the lay-flat properties and ensure a perfect corrugation-free surface while producing exceptional print quality on both UV and Latex platforms.
Sustainability: Pivot design and display boards and their packaging are 100% paper-based products, meaning they are disposable via any paper recycling bin at the end of their lifecycle for repulping. Not only do they assist in offering solutions for a circular economy, but they are also FSC certified, so you can rest assured the paper is sustainably sourced. Lastly, being Asia Pacific manufactured, they offer a significantly reduced carbon footprint compared to substrates shipped from other parts of the world
Pricing: The boards have been specially manufactured to offer customers a sheet that can meet the demands of both the 2D and 3D display markets. This allows printers to reduce their inventory and increase their cash flow by stocking one product for both applications without any compromise on quality.
2024 saw Shann undertake extensive research & development to get the product to where it is today. When dealing with paperbased substrates, there is always the inherent risk of moisture absorption impacting the dimensional stability. Still, after lengthy R&D, Shann discovered the perfect combination of core and facers and struck the right balance of lightweight and high strength. A trial production of boards, tested in Australia on UV and Latex print platforms and Zund and Esko cutters, yielded very pleasing results. With so many R1000/2000 machines in the market, the Shann team was pleased to see the Pivot board stay flat even with heavily saturated prints. Many other paper-based and fibre products do not handle saturated prints well, particularly double-sided printing. Thereafter, the cutting produced clean and strong edges that provided impact-resistant handling for installers, and the company knew they had a winner.
Bulk stock is now available via the Shann national distribution centres, as the first bulk shipments arrived before Christmas in December 2024. Pivot is available in white in 10mm and 16mm thicknesses in 1220mm x 2440mm sheet size. Different thicknesses and oversize sheets, as well as other colours such as kraft and black, will be introduced.
“We are excited to introduce Pivot design & display board to the market, and we intend on introducing more rigid substrates in 2025. Hopefully, we’ll be announcing more new product developments soon,” Matherson concludes.
Contact your nearest representative or branch to organise a Latex or UV-printed Pivot design & display board sample. Full specifications are available at shanndpm. com , or via email inquiry to enquiries@ shann.com.au
A New Perspective: Visual Connections Set to Deliver in 2025
Visual Connections has a big year ahead, with the PacPrint and Visual Impact expos set for Sydney in May and a wide range of other industry initiatives also in progress. We spoke to the association’s new Executive General Manager, Karren Challoner-Miles , to find out what the year has in store.
As the association representing the industry’s suppliers, the mandate of Visual Connections is to ‘support a sustainable future for the industry’. It does so largely by creating exhibitions, events, content, and other initiatives that support the sector’s businesses to prosper and grow.
For Challoner-Miles, the opportunity to join the association comes at a time of accelerating change across the sector. That creates a number of challenges but, she points out, also generates new opportunities. She seems keen to draw on her extensive experience in business strategy, sales, and marketing to build on the association’s strong base with new ideas and initiatives.
“For industry associations in such a dynamic space, it’s always a constant process of review and reassessment to make sure what we offer keeps pace with change and continues to deliver the best value to members and the wider industry,” she concedes.
“While I’m keen to maintain the strength and stability Visual Connections has achieved, I’m not afraid of change. One of the most exciting things about this job for me is that I can bring a fresh perspective to the table, and it’s exciting to see this already resulting in some new ideas.”
Under her direction, the team is already reviewing and refreshing the association’s value proposition to deliver more tangible benefits to the industry’s suppliers while maintaining a strong focus on the initiatives that provide such vital support to the industry.
“Many people are aware of the flagship industry expos that Visual Connections runs, but as I’ve discovered since joining the association in December, there’s a lot more that goes on behind the scenes, with the team not only tasked with running and supporting a suite of industry initiatives but also delivering value for our 80-plus supplier members,” she says.
“What was immediately clear to me is that Visual Connections not only creates platforms to inform and resource the industry but plays a significant role in creating opportunities to connect people, and to support and strengthen the relationships which underpin success.
“This year, with PacPrint and Visual Impact coming up in Sydney in May, a key focus for the team will be exhibitions, which are still rated as one of the most effective opportunities for B2B connection – but you can expect to see us working towards some new initiatives, too.”
PacPrint is organised by Visual Connections and co-hosted with the Visual Media Association. As the industry’s flagship exhibition, it co-locates with the Visual Impact sign, wide-format and graphics show, and the Label & Packaging Expo, providing information, ideas and inspiration for businesses across the entire sector.
This year’s show will run at the Sydney Showground from 20-23 May. ChallonerMiles says the team has been busy signing up exhibitors – most of them Visual Connections members – to create a show that delivers the best value to exhibitors and visitors.
“Last PacPrint in Melbourne saw more than 100 exhibitors showcase their latest innovations to over 7,000 visitors. With more than $50 million in business transacted, it clearly provided a strong platform for suppliers and an enormous boost to the sector by driving the investment that will equip industry businesses for ongoing success and profitability.
“We know the same will be true of PacPrint and Visual Impact 2025, with a broad showcase of innovations in equipment, systems, media, consumables and services, and the opportunity to learn from industry experts at the daily PacPrint Seminar sessions.”
While the seminar program was still in development when this issue was printed, it will include essential insights from industry leaders, presentations on new trends and technologies, and panel sessions tackling some of the industry’s most pressing challenges, including sustainability and the influence of AI.
“Our members are at the forefront of meeting those challenges as they deliver the innovations industry businesses need to survive and thrive, and it’s exciting to be working with an association of people who live and breathe change and progress,” says Challoner-Miles.
“No doubt those challenges will also drive changes in what we do, and I’m keen to see where it leads us. Whatever the year holds, we’ll be driven by what our members and the industry need from us to support their success – now and into the future.”
Karren Challoner-Miles
swissQprint Generation 5: A Revolution in Printing
The swissQprint Generation 5 series has recently been unveiled, setting a new benchmark in productivity, precision, and versatility for those wanting to take their printing business to the next level. As the exclusive distributor of swissQprint in Australia, Managing Director Phil Trumble says, “We are proud to represent this revolutionary flatbed printer range.”
BUILT ON A PROVEN FOUNDATION
The Generation 5 series builds on the robust platform of the highend Kudu model, which has proven itself globally over the past two years. With the Generation 5 launch, swissQprint has taken this solid foundation and enhanced it with cutting-edge technology for even more outstanding performance and reliability.
WHAT MAKES GENERATION 5 STAND OUT?
• 23% Faster Output: Speed is the name of the game, and the new models—Kudu, Nyala 5, and Impala 5 - deliver a top speed of 341 sqm/h. Imagine completing more jobs in less time while maintaining unmatched print quality.
• Revolutionary New Platform: Generation 5 is built on a wholly reworked machine platform, including updated electronics and software. The ultra-robust printer base ensures unmatched precision, while advanced linear motors enhance speed and accuracy.
• Unparalleled Print Quality: With a resolution of 1350 dpi, these printers produce stunningly detailed and vibrant prints that amaze clients.
• Ten Freely Configurable Colour Channels: Flexibility is key, and the Generation 5 series delivers. Choose from light colours, white, neon, orange, varnish, and primer to expand your application possibilities. From eye-catching signage to intricate art prints, the options are endless.
• Patented Tip Switch Vacuum: swissQprint’s unique Tip Switch Vacuum system offers precision-controlled airflow for flawless media handling. It’s easy to use and eliminates the need for masking, saving time and improving efficiency.
• Energy Efficiency: Designed with sustainability in mind, Kudu and Generation 5 are certified energy efficient to ISO standard 20690. These printers consume minimal energy while delivering maximum performance, using the same power as a kitchen kettle! The UV LED curing technology and energy-saving features make them an ecoconscious choice for modern businesses.
• Swiss Engineering Backed by Warranty: Precision, reliability, and durability are hallmarks of swissQprint. Each printer is manufactured at its headquarters in Switzerland and has a 36-month factory warranty. This investment is built to last.
WHY THIS MATTERS FOR YOUR BUSINESS
Investing in a swissQprint Generation 5 printer is more than an equipment upgrade —it’s a transformation of business operations. Here’s how:
• Stand Out from the Competition: The exceptional print quality and unique features of Generation 5 allow printers to offer products and services that competitors can’t match.
• Increase Productivity: Faster printing means handling more jobs in less time and increasing work capacity without adding extra staff or working overtime.
• Expanded Offerings: With configurable colour channels, the patented Tip Switch Vacuum, and the ability to print on a wide range of substrates, businesses can tap into new markets and meet the demands of more diverse clients.
• Reduce Downtime and Costs: Swiss engineering ensures reliability and lower running costs, giving business owners peace of mind and protecting their bottom line.
WHY POZITIVE?
Trumble says, “Pozitive has been a trusted partner to the Australian sign and print industry for over thirty years, delivering unmatched expertise and exceptional service. As the exclusive Australian partner of swissQprint for twelve years, we have ensured that customers benefit from in-depth product knowledge and swissQprint’s proven track record of success.”
He adds “Pozitive offers comprehensive support, from installation and training to ongoing maintenance, ensuring every printer performs at its best. As a trusted advisor, we are committed to helping you maximise your investment and achieve long-term success.”
IS GENERATION 5 RIGHT FOR YOU?
The Generation 5 series is aimed at businesses ready to push boundaries. Whether in signage, fine art, or industrial applications, the printers offer the speed, quality, and versatility needed to thrive in today’s competitive market.
The swissQprint difference will be displayed at PacPrint, where Pozitive will showcase the Nyala 5.
Investing in a swissQprint provides unmatched durability, proven longevity, and a modular platform built to grow with the business; contact Pozitive today to learn more.
Marching Forward with the Women in Signage in 2025
International Women’s Day (IWD) takes place on Saturday 8th March. The theme this year is March Forward: For ALL Women and Girls. Digital Image Magazine spoke to three women in signage who’ve come from different backgrounds in the lead up to IWD.
Brijesha Vekariya, National Design Manager, Bentleigh Sign Group, in Melbourne; Joanna Biggar, owner of Country Mile Signs in Gunnedah NSW; and Kerry-Anne Boyd, co-director of Signright Australia, in Brisbane QLD, share a deep passion for signage, but their journeys into the industry couldn’t be more different. Despite their different backgrounds, they have all landed in a space where their drive to see positive change fuels their everyday work.
Vekariya’s career began in graphic design, working for a small signage company before realising her love for the combination of design and production. Biggar took an entirely different path, having worked outside the industry before stepping away to raise a family. She returned to the workforce in administration and then joined the
industry by purchasing Country Mile Signs in 2022 with her husband. Boyd worked full-time in HR while supporting her husband’s signage business. It wasn’t until a decade ago that she stepped into the signage business full-time and quickly recognised the challenges women faced in the traditionally male-dominated field.
Vekariya thrives on seeing her team develop their technical skills alongside their design capabilities. “Every project is different,” she says. “It’s satisfying to see a design come to life—whether a small sign or a large-scale installation.” The industry’s evolution has been noticeable to her; she notes how companies are now making a conscious effort to be more inclusive in production roles, a shift she sees as a necessary and positive step forward. However, she believes more can be done to attract young women, primarily through industry exposure in schools and by showcasing existing female role models.
For Biggar, signage wasn’t even on her radar. Having spent years in nursing before stepping away to raise a family, her career path took an unexpected turn when she and her husband took over Country Mile Signs in Gunnedah. “It was a complete change,” she admits, but she has embraced it wholeheartedly. She adds, “The business has grown significantly under our leadership; we have doubled staff and secured ongoing mining contracts.” In 2024, Country Mile Signs was named a finalist in the Gunnedah Diversity and Inclusion Business Awards—an achievement that Biggar sees as a significant milestone despite not taking the top prize. “We were up against major large corporations, so even making it that far was a big deal,” she says.
Biggar is passionate about breaking down barriers for women in regional areas, where signage remains a highly competitive and often secretive industry. As a recently appointed Regional Ambassador for
Country Mile Signs: (L to R) Malcolm Calnan (Site Supervisor), John Harrison (Leading Hand – Production), Stephanie Donaldson (Leading Hand – Embroidery), Joanna Biggar (Managing Director).
Women in Print, she says, “I applied to be a Regional Ambassador because I wanted to create a space where women in signage, especially in rural areas, could connect and support each other.” She believes the industry can only continue to change if the women already in it take the lead in mentoring and encouraging others.
Boyd says she found herself in signage through sheer determination. Adding that she was “stunned” by how male-dominated it still is as an industry. “That only motivated me more,” she says. “I wanted to challenge the status quo and help create a more inclusive space.” Over the past decade, she has seen progress, and her own business, Signright Australia, now boasts close to a 50/50 gender split. It also recently welcomed its first female apprentice. But she knows there’s still work to be done. While acknowledging the great work of the Sign & Print Careers Program, she says, “The problem is, signage isn’t even on young women’s radars. We must be in schools and at career expos, showing them this is a viable and exciting path.” Her advice to young women considering the trade? “Go for it. Find a workplace that values diversity, get a great mentor, and step up. The industry needs more talented, hardworking women, and there’s plenty of room to make your mark.”
All three women agree that the signage industry is changing regarding women, yet they are keen to see an acceleration in this change. They see the potential, not just for creative fulfilment but for meaningful, long-term careers. They also note that the pipeline is drying up, and in an industry that already has critical shortages in skilled staff, the problem is only going to be exacerbated by the shrinking of the talent pool.
All three speak to the lack of visibility for school leavers, young women, and even young girls who may look at other trades as a viable career, noting that the industry as a whole needs to step up to solve this problem.
Their passion isn’t just for the work itself but for the people coming up behind them. They work to ensure the next generation of women see signage not just as a possibility but as a place where they belong.
Bentleigh Sign Group at the Currie Group 2024 National Sign & Graphic Awards: (L to R) Arthur Ibragimov – Project Manager (Bentleigh Group), Mick Harold – President (ASGA), Ashley Askaro – Installation Contractor (Bentleigh Group), Brijesha Vekariya – National Design Manager (Bentleigh Group), Saurabh Sachdeva – National Group Sales Manager (Bentleigh Group), Clay Wells – Managing Director (Bentleigh Group), Shelley O’connor – Project Manager (Bentleigh Group), Jason Sarkis – NSW State Manager (Bentleigh Group, Stuart Hammil – Project Manager (Bentleigh Group), Div Bhavsar – Senior Projects Leader (Bentleigh Group), George Askaro – Installation Contractor (Bentleigh Group).
(L to R) The four directors of Signright Australia, Stephen Boyd, Kerry-Anne Boyd, Susie Best and Tim Best.
The Signright Australia team enjoying a team night out.
How UV Resistance and Thermal Expansion impacts rigid substrate choice
Selecting the appropriate rigid substrate for signage is essential for ensuring durability, longevity, and performance. Outdoor signs, in particular, must withstand environmental factors such as UV exposure and temperature fluctuations, which can significantly impact their appearance and structural integrity. The team at Graphic Art Mart are highly experienced in the selection of rigid materials, here their experts explain two key considerations—UV resistance and thermal expansion—and how they influence material selection.
UV RESISTANCE
Exposure to ultraviolet (UV) radiation is one of the primary causes of material degradation in outdoor signage. Australia’s UV levels are notably higher than those in similar latitudes in the Northern Hemisphere, with up to fifteen percent (15%) more UV exposure than European regions. This heightened exposure increases the risk of fading, discolouration, and structural deterioration over time.
EFFECTS OF UV EXPOSURE ON SIGNAGE MATERIALS
UV radiation breaks down the chemical bonds in inks, dyes, and pigments, leading to colour loss and reduced vibrancy, resulting in fading and discolouration.
Additionally prolonged exposure can cause plastics and certain polymers to become brittle and crack, compromising the integrity of the sign, due to material degradation.
RECOMMENDED UV-RESISTANT SUBSTRATES
• Acrycast Cast Acrylic Sheets – Inherently UV-resistant, these sheets maintain their clarity and colour stability, making them a durable choice for long-term outdoor applications.
• Palsun UV2 Polycarbonate – Designed to resist yellowing and degradation from
UV exposure, ensuring sustained visual appeal.
• Nu Bond Aluminium Composite Panel –Offers strong UV resistance and is backed by a 10-year outdoor warranty, making it a reliable choice for extended use.
THERMAL EXPANSION
Thermal expansion refers to the change in dimensions of materials when heated or cooled. Materials will expand when heated and contract when cooled. This characteristic is particularly relevant in outdoor signage, where temperature fluctuations can impact the performance and stability of substrates.
The measure of how much an individual material changes with the change in temperature is called the Coefficient of Thermal Expansion (CTE). Materials with a high CTE expand or contract more than those materials with a low CTE at a given temperature change. Plastics, such as acrylic, generally have a higher CTE than metals, making them more susceptible to dimensional changes.
The impact on external signage can be quite dramatic. Unmanaged thermal expansion can cause warping, bowing, or, in extreme cases, cracking. These issues affect the aesthetics and longevity of a sign if not accounted for in the design and installation process.
DESIGN AND INSTALLATION CONSIDERATIONS TO MANAGE THERMAL EXPANSION
• Mounting Systems – Using flexible mounting systems, such as slotted holes instead of fixed screw placements, allows for minor movement, reducing the risk of stress fractures.
• Material Compatibility – Combining materials with similar CTEs can help minimise differential expansion, preventing stress and failure at joints or interfaces.
• Allowance for Expansion – Designing with expansion gaps or overlaps ensures that thermal movement does not compromise the sign’s structural integrity.
With a low CTE, Nu Bond Aluminium Composite Panel is highly resistant to expansion-related distortions, making it a clear and preferred choice for outdoor signage.
Selecting the right rigid substrate involves more than just visual appeal and cost considerations. Understanding how UV exposure and thermal expansion impact materials can help ensure that signage remains functional and visually effective over time. By choosing substrates with strong UV resistance and stable thermal properties, businesses can maximise the lifespan and durability of their signage investments.
FULL RANGE OF RIGID SUBSTRATES
Graphic Art Mart offers a comprehensive range of premium rigid substrates, including Acrylic, Aluminium Composite Panel, Flute, Foam Board, Polycarbonate, and more.
With this expanded selection, you’ll find the perfect material to meet every need, from sleek, highend displays to durable, versatile signage solutions. With our complete, end-to-end portfolio, you can trust us to provide the quality and reliability your projects demand.
Magnum Signs create a bright, engaging space for children’s rehab centre
Creating engaging, functional, and visually cohesive environments is particularly important in healthcare. NeuroRehab Allied Health Network, a long-standing provider of rehabilitation services across Melbourne, regional Victoria, and Tasmania, recently expanded its offering with a new initiative— NeuroJunior. This dedicated paediatric clinic in Werribee was designed to provide therapy in a bright, engaging, and sensory-rich environment.
Tasked with bringing this vision to life through signage and environmental graphics, Magnum Signs, owned by Lindsay and Fran Thorne has worked with Allied Health Network for two decades. The signage company collaborated closely with the client’s in-house designer to design a solution that was both visually striking and practical for the specialised paediatric healthcare setting. The project required a mix of external and internal glazing elements, custom vinyl applications, and interior wall treatments to create a cohesive, engaging atmosphere.
The extensive glazing around the perimeter of the Werribee clinic provided an opportunity to introduce strong visual elements while maintaining functional requirements. After an on-site consultation, including material testing and pre-printed samples for assessment, the project moved forward with a combination of Avery translucent vinyl for external glass, Avery opaque vinyl for internal glazing, and HEXIS white frosted film to manage light diffusion and maintain privacy.
Each coloured ‘totem pole’ graphic was applied individually to the glazing in line with the designer’s specifications. The installation was carried out in two stages: the vibrant colours were applied first, left to dry, and then overlaid with frosted film where required. Additional logos and wayfinding elements were fitted to internal windows and doors. Internally, large-scale printed wall graphics
were installed to enhance the visual appeal of the treatment rooms, while computer-cut frosted designs were added to glass partitions for privacy. Magnum Signs managed the entire production and installation process, ensuring all elements were delivered within the tight project timeline.
Working with a mix of translucent, transparent, and opaque materials has challenges and thus requires careful planning to achieve the desired aesthetic and functional outcomes. The installation team navigated several challenges, including Melbourne’s unpredictable weather conditions, which led to the postponement of certain external elements due to high winds and extreme temperatures.
Internally, the building’s layout presented spatial constraints, with walls, cupboards, and pillars occasionally obstructing direct access to glazing surfaces. The team adapted using extended applicators and strategic positioning to ensure a seamless finish.
The completed NeuroJunior Werribee clinic balances the need for an engaging and vibrant atmosphere with practical considerations such as privacy and durability. Magnum Signs’ expertise in material selection, production, and installation was critical in delivering the project within the required timeframe.
Beyond its technical execution, the signage and graphics create a positive first
impression for young patients, their parents and clinicians. The response from staff and families has been overwhelmingly positive, reinforcing the impact that well-designed and expertly installed visual elements have in specialist healthcare settings.
“We were so pleased to see the looks on the kid’s faces when they first entered the space. Similarly, the clinicians told us they were “blown away” with their new work space,” says Lindsay Thorne, adding “we lovingly refer to this project as ‘the ice-cream shop’ because of the level of joy it brings to all. The concept of a sensory space had become a reality, and we were thrilled to be a part of creating this slice of joy in the world.”
The revolutionary innovation of the Canon Colorado M-series printer, powered by advanced UVgel technology, is transforming the way businesses approach print production. To highlight this technological breakthrough, Currie Group produced a “30-in-30” marketing campaign. Digital Image Magazine took a peek under the hood with Paul Whitehead, Business Unit Manager – Sign & Display, Currie Group, looking at both the campaign itself, and the new Canon Colorado M-series.
BITE-SIZED APPROACH TO VIDEO MARKETING
The 30-in-30 campaign, featured 30 second videos, released daily over 30 days, provided a digestible, ongoing narrative about the Canon Colorado M-series. Each video was designed to highlight specific benefits of the M-series, from its modular design to its advanced ink capabilities, building up across all the printers’ impressive capabilities, and the applications that are possible with UVgel.
Creating the 30-in-30 videos involved developing a content plan to highlight the Canon Colorado’s features and benefits in 30 short, engaging clips. Post-production tasks, such as editing and social media scheduling, were handled by Currie Group’s marketing manager, Matt Tangey.
Whitehead explains the rationale behind the campaign, saying “We wanted to cut through the noise of social media with consistent, engaging content. By posting short, 30-second videos daily, we ensured visibility and encouraged ongoing interaction”.
LinkedIn was chosen for this campaign, because of the professional audience Currie Group has, and the platform’s ability to foster connections with partners and customers. While the videos also appeared on YouTube and Currie Group’s website blog.
SHOWCASING THE CANON COLORADO M-SERIES – THE CONTENT
Whitehead notes that there is no shortage of unique benefits, applications and capabilities from which the content plan was developed for the videos; given that the Canon Colorado M-series and its UVgel technology, offers unparalleled productivity and flexibility. UVgel ink cures as a gel rather than a liquid, enabling precise control over finishes and colour
consistency across jobs. This technology allows users to achieve three distinct finishes— gloss, matte, and mixed—without the need for additional varnish or specialised inks.
The modular design of the M-series was another campaign highlight, with Whitehead noting its adaptability, “The M-series can cater to businesses at different stages, from newcomers to print, to high-volume production environments. It’s a true ‘set and forget’ printer that prioritises ease of use and consistent results.”
The addition of white ink further enhances the M-series’ application versatility, enabling high-opacity printing on transparent and coloured substrates while maintaining the same ease of maintenance as other colours. This advancement addresses a common industry challenge by ensuring reliability even with infrequent use of white ink.
ACHIEVING MARKET CUT-THROUGH
The 30-in-30 campaign was designed to inform and to sustain engagement. By varying backdrops, applications, and angles, the campaign kept the content fresh and avoided wearing down viewers, or duplicating information. This approach resonated with viewers, as Whitehead notes, “We found that once people saw a few videos, they were
curious to explore more. They would go to YouTube or our website to view any videos that they had perhaps missed. The series offered something new each day, which kept audiences engaged and interested in the printer’s capabilities.”
The campaign also led to direct customer inquiries and increased visibility for the Canon Colorado. Whitehead recounted some playful comments from customers, such as, “I’m so sick of seeing your face pop up in my feed— but it made me pick up the phone and call.”
BEYOND THE CAMPAIGN
The video series has been repurposed into a consolidated playlist on the company’s YouTube channel, allowing customers to explore the printer’s features in one place, and at their own pace. This ongoing access reinforces the campaign’s success in generating valuable, evergreen content.
The 30-in-30 campaign effectively balanced creative content delivery with technical depth, highlighting the Canon Colorado’s capabilities in a way that resonated with its target audience. Currie Group both demonstrated the power of UVgel technology and provided a compelling example of the importance of sustained, meaningful engagement, with the consistent message delivery of this campaign.
The Canon Colorado UVgel ink offers precise colour control.
Paul Whitehead, showcasing the ease of use of the Canon Colorado in a still from the 30-in-30 campaign.
Achieving Graphic and Brand Excellence
ORAFOL has built a strong reputation as a leading provider of high-quality graphic solutions. The company offers a range of materials and services to support industries worldwide. With a commitment to innovation and technical expertise, it delivers reliable products tailored to various industries and markets.
It focuses on providing solutions and offerings designed to meet the nuanced needs of multiple global markets. By integrating cuttingedge innovations into every aspect of product development and manufacturing, ORAFOL ensures its solutions are tailored to industry requirements while contributing to sustainable business growth.
DIVERSE DIVISIONS FOR SPECIALISED NEEDS
To support a wide range of industries and applications, ORAFOL’s solutions are organised into specialised divisions, each designed to meet the unique demands of different sectors. From graphic communications and automotive branding to architectural enhancements, the company’s product portfolio reflects its commitment to quality and the functionality and reliability of its offerings.
Graphic Communications: ORAFOL provides products for traditional advertising needs, including sign and display solutions, wall and window signage, floor graphics, and comprehensive corporate branding for retail environments. Understanding the importance of visual identity, the company aims to ensure brands stand out with impactful messaging.
Automotive Graphics: ORAFOL offers a range of self-adhesive films to transform vehicles into mobile billboards. From colour wrap films to complex vehicle branding, the company provides PVC and PU options, digital printing films, and protective laminates.
Architectural Design & Brand Solutions: ORAFOL supplies materials that enhance interior and exterior spaces. Its films for walls, glass surfaces, and other applications offer privacy, light control, and aesthetic enhancements, merging design with functionality to create visually appealing environments.
COMMITMENT BEYOND PRODUCTS
ORAFOL’s global network ensures that its technological developments align with market demands, delivering innovations, quality, and reliability across its product range.
Additionally, the company’s expert team collaborates with clients to understand their needs, offering customised solutions informed by extensive industry experience. ORAFOL provides practical, solution-oriented advice tailored to specific challenges.
ORAFOL recognises that understanding product usage is essential for maximising potential. The company offers training programs to ensure teams can efficiently handle installation and maintenance solutions. The company also supports its products with transparent and comprehensive warranty systems, fostering trust-based, longterm partnerships.
For ORAFOL, the vision and direction are clear: to empower clients with the tools and services necessary to achieve graphic and brand excellence.
“Queeny” rolls out in style
Disigns , led by Di Buttenshaw, has a stellar reputation. Based in Fairy Meadow, NSW, the company’s commitment to quality and innovation is evident in every project. The company recently completed a wrap on a Traffic Control vehicle dubbed “Queeny,” which is as sparkly as it is effective in stopping traffic!
Wrapping “Queeny” – an Isuzu truck – for client Stop Slow Traffic Control was a collaborative effort involving Di Buttenshaw, owner of Disigns and her, then second-year apprentice signmaker Devante Te Ahuru. Buttenshaw notes the cooperative effort, saying, “This truck would not look so polished without the dedication of our crew. Dave from the DRC Group, LGC Auto Electrics for the flashing lights and signboard fit-out, and Michael Smith & Trent Burns from Orafol Australia & the Creative Hub all played crucial roles. Their advice, product knowledge, and aftercare service were next level.”
Meticulous preparation by Dave Cornford from the DRC Group, who handled the vehicle’s stripping, ensured a good start. Cornford’s extensive experience in vehicle repair, detailing and restoration ensured that the handles, mirrors, rubbers, and sliding back of the rear aluminium tray to allow full access to the truck cab were removed and replaced correctly.
Ahead of vehicle prep, the first step was designing and printing the wrap. Buttenshaw, leveraging her 20 years of experience, created the design in Adobe Illustrator and Photoshop. Once the client signed off,
the design was processed through SAi Flexi Printserver and output on Disigns HP Latex 700w printer.
The wrap installation was carried out by both Buttenshaw and Devante Te Ahuru, who successfully completed his Cert III at North Wollongong Tafe in 2023 and 2024. Buttenshaw adds, “He is fired up to represent our region and compete in the WorldSkills Nationals in Brisbane in June this year.”
Buttenshaw says, “We chose the Orafol Proslide cast wrap film because I love working with its thickness and conformability”.
She acknowledges that the final combinations chosen for this project are thicker, especially when paired with the KPMF Special Effects Laminates, Oraguard 290, and 290UD. Still, she elaborates, “The strength, conformability, and overall finish, especially after inspecting our wraps at the one and six-month marks, have proven to be a winning formula. It gives me absolute confidence to say that these products are the ‘bomb!’”
“We could also seamlessly print this media with our HP700w wide-
format printer, and the print quality using latex inks was outstanding. Even after the film is stretched during wrapping, the durability and colour consistency have been impressive.”
Final touches included adding some sparkle with KPMF Gold Starlight Overlaminate (also from Orafol Australia). “This was an easy sell to our client, Stop Slow Traffic Control, especially after we showed them the sample prints,” comments Buttenshaw.
The project wasn’t without its challenges. Issues like matting on the laminate film when overstretched required process adaptations and careful handling to cover the vehicle’s polyurethane gap sealers was necessary. The team’s extensive training with ORAFOL, 3M, and Avery Dennison proved invaluable in overcoming these hurdles.
“During our training at the Orafol Creative Hub, Trent and the professional installers shared invaluable technical insights into applying Orafol Proslide and other Orafol products. Having completed several vehicle wrap certification courses over the years with different vinyl brands, this updated training session was essential. The technology behind these vinyl films has advanced significantly, and as a result, we were able to learn and adopt new, more efficient application methods. These fresh techniques helped us streamline our process and achieve a faster and top-quality installation on the Queeny wrap,” says Buttenshaw.
LGC Auto Electrics installed the flashing lights and electrical signboard fit-out and seamlessly integrated the electrical components with the wrap, ensuring both functionality and aesthetic appeal.
In the final stages, Cornford provided outside quality control, ensuring that all parts were securely reassembled and the wrap adhered perfectly around complex areas.
Buttenshaw and the Disigns team collaborated seamlessly with multiple partners, ensuring the best use of each team member’s technical skills.
Clients Lisa Murphy and Matt James from Stop Slow Traffic Control were delighted with the final product, and they were even more so when provided with additional wrap strips to handle potential wear over time.
The final result is a visually striking Traffic Control Vehicle wrap that stands out and grabs attention, as all good Traffic Control Vehicles should.
The 3M Paint Protection Film Series 150 Gloss
3M expanded its Paint Protection Film (PPF) portfolio in 2024 by introducing the Series 150 Gloss. Let’s take a deep dive into the technical features that make this gloss film stand out. From its self-healing technology and superior adhesive performance to its ease of application and long-term protection.
OPTIMISED ADHESIVE TECHNOLOGY FOR PRECISION APPLICATION
One of the defining features of Series 150 Gloss is its enhanced adhesive formulation, which provides increased working time, allowing installers to reposition the film more easily while minimising lift lines and adhesive marks. The firmer adhesive structure ensures strong adhesion once set, delivering a smooth, seamless finish. 3M has also developed multiple installation solutions, including Slip, Tack, Hybrid, and Gel methods, giving installers the flexibility to choose the best approach based on vehicle surfaces and environmental conditions. The 3M Installation Gel, a high-viscosity water-based solution, is particularly beneficial as it enhances repositioning while reducing installation defects. For best results, 3M recommends an application temperature between 21°C and 26°C, ensuring the adhesive bonds effectively without premature setting.
SELF-HEALING & HIGH-PERFORMANCE PROTECTION
Like other films in 3M’s PPF range, Series 150 Gloss features selfhealing polymer technology, which allows minor scratches and surface imperfections to disappear when heat is applied—whether from the sun, warm water, or a heat gun. Beyond self-healing, the film is engineered to withstand stone chips, scratches, bug damage, road tar, stains, and harsh weather conditions, including UV exposure, making it an ideal choice for protecting high-impact areas such as bumpers, mirrors, door edges, and trunk ledges.
CONFORMABILITY & STRETCH PERFORMANCE FOR COMPLEX SURFACES
One of the challenges of installing PPF is achieving a seamless fit on complex vehicle contours. The Series 150 Gloss stretches easily while maintaining its structural integrity, making it adaptable to intricate designs.3M advises installers to avoid stretching the film beyond 15% during bulk applications to prevent performance issues, as overstretching may lead to adhesive markings. Applying steam or warm water can further enhance the film’s flexibility, allowing it to conform effortlessly while maintaining its durability.
CAP SHEET PROTECTION & EASY-RELEASE LINER
To ensure the film remains in optimal condition before installation, 3M has incorporated a cap sheet that protects it from contaminants and handling damage. This feature helps maintain the film’s pristine quality until it is applied. The easy-release liner technology streamlines the installation process, reducing the effort required to separate the film from its backing. This saves time and improves efficiency, especially for professional installers working on multiple applications.
LONG-TERM DURABILITY & MAINTENANCE
Backed by a 10-year warranty, the 3M Paint Protection Film Series 150 Gloss is designed for long-term performance. Its exceptional clarity ensures that vehicle paint maintains brilliance without noticeable texture or distortion.
PROFESSIONAL TRAINING & TECHNICAL SUPPORT
To support installers in achieving flawless applications, 3M offers a comprehensive Installer Training Program, equipping professionals with the skills to apply Series 150 Gloss and other PPF solutions with precision. The program provides hands-on training, expert guidance, and access to best practices to ensure consistent, high-quality installations.
Additionally, 3M’s technical support team can assist with product inquiries, troubleshooting, and installation techniques, ensuring that professionals have the resources to get the best results.
Six months after its introduction, the 3M Paint Protection Film Series 150 Gloss sets a benchmark for high-performance paint protection solutions. Its innovative self-healing technology, optimised adhesive system, and superior durability offer vehicle owners and professional installers a premium, long-lasting solution that protects and enhances automotive surfaces.
• To explore the complete 3M Paint Protection Film portfolio, visit www.3m.com.au/PPF or www.3m.co.nz/PPF
• To enrol in 3M’s Installer Training Program, visit www.3m.com. au/RegisterGraphicsTraining or www.3mnz.co.nz/3M/en_NZ/ graphics-signage-nz/training/
Designed with self-healing technology. 3M™ Paint Protection Film Series 150 Gloss.
3M™ Paint Protection Film Series 150 Gloss offers paint protection and easy installation in one beautiful high-gloss film. Choose this film as a cost-effective option to protect customer vehicles from rocks, bugs, sand, keys, salt and more. It’s engineered with optimised adhesive for repositioning, minimizing lift lines and adhesive marks. It also offers self-healing polymer technology, so minor scratches disappear. Let your skills shine with this quality film.
Additional features:
• Flexible film stretches easily over difficult contours.
• Cap sheet protects the film until you’re ready to use it.
• Easy release liner removal.
• 10-year warranty.
Elevate Interior Spaces with 3M Di-Noc Architectural Finishes
When it comes to transforming interior and exterior surfaces with premium design flexibility, 3M Di-Noc Architectural Finishes set the benchmark. These innovative self-adhesive films provide the beauty of natural materials without the cost, weight, or environmental impact, offering a sophisticated and sustainable solution for architects, designers, and specifiers. As the exclusive distributor of the Australian Collection, Spicers brings an impressive selection of 120 finishes to the market, making premium design more accessible than ever.
A FINISH FOR EVERY VISION
The 3M Di-Noc Australian Collection from Spicers is a curated range of high-quality finishes designed to meet the needs of contemporary architectural and interior design projects. With 120 finishes spanning categories such as Premium Wood, Dry Wood, Fine Wood, Wood Grain, Metallic, Premium Metals, Stones, Concrete & Mortar, Fabric, Textile, Single Colour, Exterior, and Abrasion Resistant, the collection delivers a stunning array of textures and aesthetics that mimic authentic materials with remarkable accuracy. Whether you’re aiming for the warmth of wood, the elegance of stone, or the sleekness of metallic surfaces, 3M Di-Noc allows for seamless integration into any space.
Wayne Hood, Spicers Visual Communications Portfolio Manager, explains, “The 3M Di-Noc Australian Collection brings a new level of design flexibility to architects and designers. An extensive range of finishes enables them to create high-impact interiors that are both aesthetically stunning and highly functional.”
SUSTAINABILITY MEETS STYLE: THE E-SERIES RC RECYCLED CONTENT
Sustainability is a key driver in today’s architectural landscape, and the 3M Di-Noc E-Series RC Recycled Content range is a testament to this commitment. Incorporating recycled materials into its design, the E-Series RC reduces waste and provides an eco-friendly alternative without compromising durability or aesthetic appeal. This range is ideal for designers looking to enhance their projects with sustainable choices, helping to achieve environmental certifications such as LEED and Green Star ratings.
“Sustainability is no longer just a trend; it’s an essential consideration in modern design,” says Hood, adding “the E-Series RC range is a
Incorporating recycled materials into its design, the E-Series RC not only reduces waste but also provides an eco-friendly alternative without compromising on durability or aesthetic appeal.
game-changer, offering a sustainable solution without sacrificing quality or design appeal.”
WHY CHOOSE 3M DI-NOC?
3M Di-Noc Architectural Finishes offer a multitude of benefits that make them a preferred choice for design professionals:
• Cost-Effective & Time-Saving – Compared to traditional materials, 3M Di-Noc reduces material and labour costs while minimising downtime for installations.
• Durability & Performance – Highly resistant to impact, abrasion, and moisture, making them ideal for high-traffic areas.
• Flexibility & Versatility – Can be applied to a wide range of surfaces, including walls, doors, elevators, and furniture.
• Sustainable Design – With options like the E-Series RC, designers can contribute to sustainable building practices without sacrificing style.
ENHANCING GLASS SPACES WITH 3M FASARA WINDOW FILMS
Beyond surface finishes, Spicers’ 3M Architectural Finishes range also includes 3M Fasara Window Films—an elegant solution for glass partitions, windows, and other transparent surfaces. These films provide privacy, reduce glare, and enhance aesthetics while allowing natural light to flow freely. Ideal for commercial spaces, retail, and hospitality environments, Fasara Window Films add a refined touch to modern interiors.
Design possibilities are endless with Spicers’ 3M Architectural Finishes range, including the Australian Collection of Di-Noc and Fasara Window Films. Elevate your spaces with innovative, sustainable, and stunning finishes that bring any creative vision to life.
Instant Upgrade, Minimal Disruption –3M DI-NOC offers a cost-effective way to refresh walls, doors, and furniture without the mess of renovations.
Commercial Interiors, Transformed – From corporate offices to retail spaces, DI-NOC delivers style and performance.
Stone & Marble, Minus the Weight – Achieve the timeless sophistication of natural stone without the installation hassle.
New Year, New Goals for Women in Print Australia
Women in Print Australia has provided a platform for networking for women in the print and visual communication industries for close to two decades. What began as annual networking events along the eastern seaboard has evolved into a fully-fledged industry association for individuals, offering a structured membership model and a growing suite of benefits.
When the organisation became an association in 2021, it took a significant step toward sustainability, ensuring long-term viability and an expanded scope of services. In 2025, Women in Print Australia is refining its offering, and expanding it’s scope to provide even greater value to community members, and paid members alike with new initiatives designed to foster connection, education, and industry advocacy.
Stephanie Gaddin, Chair of Women in Print Australia and Editor of Digital Image Magazine, reflects on this journey, “Women in Print has always been about fostering connections and ensuring women in our industry have a strong peer support network. As we move forward, the focus is firmly on delivering tangible benefits that help members advance in their chosen careers and find the tools that suit their needs for their professional growth while also strengthening our industry.”
EXPANDING BENEFITS FOR 2025
The new 2025 paid membership model builds on the success of the past, introducing additional technical and operationally focussed benefits, that are tailored to the needs of a broader section of professionals in the industry.
Key additions include:
• Expanding beyond the iconic breakfast series and the now-established Print & Prosecco evenings, the association has added fundraising, scholarships and education opportunities into its repertoire.
• With a member portal housing a growing repository of resources, webinars, and industry insights designed to support continuous professional growth, members can find everything they need in one place.
And while the association has historically focused on commercial print and its offshoots, Gaddin is keen to continue adding more specific opportunities for women in signage, packaging and other operational areas of the broader industry. She notes, “With Roland DG joining our scholarship program, more women in signage will have access to technical training. A strong peer network is only one aspect of building
your skills and growing professionally. The Board aims to provide a good mix of leadership, technical training and certification opportunities.”
Karen Lawler, newly appointed Patron for NSW and the ACT and Business Development Manager at Cactus Imaging, highlights the importance of these expanded offerings, “The industry is evolving rapidly, and so are the needs of the professionals within it. By broadening our membership benefits, we ensure that women at every stage of their journeys have access to the tools, networks, and support they need to thrive.”
A STRONGER, MORE INCLUSIVE NETWORK
The transition to a structured association has paved the way for greater inclusivity, encouraging participation from professionals at all levels —from apprentices to senior executives – and across a wide reach of industry, including signage, packaging and specialty printing. This inclusivity is particularly evident in the engagement of Women in Print’s two newest state-based patrons and regional ambassador, all of whom hail from the wide format and signage industry. All patrons work closely with their local communities to ensure members receive relevant and impactful support and engage with local sponsors to provide an all-round win-win.
“Women in Print is about more than just professional development— it’s about creating a sense of belonging and ensuring that every woman in this industry knows she has a place and a voice. And as much as it’s about more events, it’s also about making sure we provide the benefits and opportunities that a broader demographic of women can select from,” adds Gaddin.
“This next phase for Women in Print Australia is about ensuring our members and the community have a seat at the table and the confidence and resources to make an impact. We’re excited about what’s ahead and invite everyone in the industry to be part of this journey.”
With a solid foundation, Women in Print Australia is creating a new era for the women in its membership and community —one defined by connection, growth, and industry-wide change.
Strategies for managing, resolving and preventing workplace conflicts
While conflict itself is not necessarily detrimental, unresolved or poorly managed disputes can lead to decreased productivity, low morale, and even legal repercussions. Having assisted businesses over the years to resolve workplace conflicts I have seen first-hand how effective strategies can resolve issues and transform workplace relationships. In this article I look at the causes of workplace conflicts, strategies for resolution, and proactive measures to prevent disputes from escalating.
COMMON CAUSES OF WORKPLACE CONFLICTS
Workplace conflicts often stem from communication breakdowns, personality clashes, competing interests, role ambiguity, workload imbalances, and cultural differences. Miscommunication can create misunderstandings, while differing work styles or values may lead to friction. Conflicts may also arise from unclear job roles, unequal workload distribution, or generational and cultural challenges. Recognising these underlying factors is essential for effective resolution.
RESOLVING WORKPLACE CONFLICTS
When conflicts arise addressing them in a timely and constructive manner is crucial. Here are some proven strategies that can help:
1. Encourage Open Communication: I have often found that conflicts escalate when employees feel unheard. One of the most effective ways to resolve workplace conflicts is to create an environment where employees feel comfortable expressing their concerns to each other. Encouraging open and respectful dialogue allows parties to understand each other’s perspectives and work towards a solution.
2. Neutral Facilitation: A neutral third party, whether a manager, HR representative, or external mediator, can help facilitate discussions and guide individuals toward resolving their issues. Techniques such as active listening, reframing issues, and finding common interests can deescalate tensions and promote mutual understanding. Additionally, find the right place and time to undertake such conversations to minimise distractions and ensure everyone is focussed on the issues.
3. Focus on Interests, Not Positions: Encouraging employees to articulate their underlying needs and interests rather than rigidly sticking to positions can help uncover common ground. This approach shifts the conversation from an “us versus them” perspective.
4. Develop Collaborative Solutions: Rather than imposing a decision, involve the employees in generating solutions. Start by asking the question “What would resolution of this issue look like to you?”. This collaborative approach fosters ownership of the resolution process and increases the likelihood of long-term success.
5. Implement Policies and Procedures: Having well drafted and structured conflict resolution policies and processes in place can ensure employees know how disputes should be handled. Policies should outline reporting procedures and escalation steps. As always, periodically review those policies and procedures to ensure they remain effective.
PREVENTING WORKPLACE CONFLICTS
While conflict resolution strategies are essential, prevention is even more valuable. Here are some proactive measures that can minimize workplace disputes:
1. Foster a Positive Workplace Culture: Creating an inclusive, respectful, and supportive work environment can reduce the likelihood of conflicts. Encouraging teamwork, recognition, and mutual respect can go a long way in preventing disputes.
2. Provide Conflict Resolution Training: Training employees and managers on effective communication, negotiation, and problem-solving skills equips them with the skills and tools to handle conflicts constructively.
3. Set Clear Expectations: Clearly defining roles, responsibilities, and expectations can prevent misunderstandings that lead to disputes. Employees should understand their duties and how their roles fit within the broader team.
4. Address Issues Early: Conflicts that are ignored will likely escalate. Managers should be proactive in identifying potential issues and addressing them before they become major problems.
5. Encourage Feedback and Continuous Improvement: Creating options for employees to provide feedback about workplace dynamics allows for early identification of tension points. Regular check-ins and employee engagement can highlight potential areas of concern before they develop into full-blown conflicts.
By understanding the root causes of a dispute, applying effective resolution processes and strategies, and taking proactive steps to prevent conflicts, businesses can foster a more harmonious work environment.
Encouraging open communication, implementing structured conflict resolution policies, and equipping employees and managers with the necessary skills to navigate workplace disagreements will ultimately lead to stronger, more cohesive teams that benefit the organisation as a whole.
Charles Watson GM – IR, Policy and Governance Visual Media Association
IMPRESSIONS EXPO: ATLANTIC CITY impressionsexpo.com 20-22 March 2025
Atlantic City Convention Center, New Jersey, USA
ISA INTERNATIONAL SIGN EXPO signexpo.org 23- 25 April 2025
Mandalay Bay Convention Centre, Las Vegas, USA
FESPA GLOBAL PRINT EXPO fespa.com 5-9 May 2025
Messe Berlin, Berlin, Germany
FESPA A/NZ DAY fespaaustralia.org.au 7 May 2025
Berlin, Germany
NZSDA AWARDS AND SIGN CONFERENCE awards.nzsda.net.nz 14 June 2025
Rutherford Hotel, Nelson, New Zealand
SIGN CHINA SHANGHAI
www.signchinashow.com 17 – 19 September 2025
Shanghai New International Expo Centre
PRINTING UNITED EXPO www.printingunited.com 22 – 24 October 2025
Orange County Convention Center, Orlando, Florida, USA
Photo Credit: Jonny Gios (Unsplash)
DENISE KIRBY
Breaking Through Barriers to a Greener Future in Print
As the world grapples with the challenges of climate change and environmental sustainability, many businesses are taking steps to reduce their environmental footprint and offer products and services that are less impactful on the environment. The printing industry should be no exception. Despite the growing importance of eco-friendly practices, many sign and print companies have been slow to transition to sustainable media and systems.
This reluctance stems from several factors, including a (perceived) lack of customer demand, scepticism about climate change, uncertainty over effective solutions and concerns over increased costs. However, embracing sustainability is both a moral imperative and a strategic business move that can enhance competitiveness, attract new customers, and increase profit margins. It’s a smart business move!
LACK OF CUSTOMER AWARENESS AND DEMAND
One of the primary reasons print companies may be slow to adopt sustainable printing is that many of their customers are unaware of the problem their sign and print campaigns create or are unaware of better alternatives. Customers can’t demand what they don’t know or understand. Without demand from clients, there is little incentive for printers to change their practices or consequences if they don’t. This lack of awareness creates a vicious cycle where sustainable films are not requested and, therefore, not implemented.
SCEPTICISM ABOUT CLIMATE CHANGE
Some print companies may not believe in the urgency of climate change or may underestimate the impact their operations can have on the environment. This scepticism can lead to a lack of motivation to adopt sustainable practices. They may not see the value in making change or believe their actions will not positively or negatively affect the environment or their business. However, the reality is that every business, regardless of size, impacts the environment, and collective action is crucial for meaningful change. The amount of plastic waste the printing industry creates
is substantial, with much ending up in landfills for centuries. Imagine every metre of PVC self-adhesive film you have ever used is still in the environment and will be for generations to come.
UNCERTAINTY AROUND EFFECTIVE SOLUTIONS
A lack of information or knowledge can also hinder the adoption of sustainable practices. Many print companies are unsure about which sustainable technologies or materials to use and whether they will make a meaningful difference. Unfortunately, the printing industry is also impacted by greenwashing, with some suppliers making misleading claims about the environmental benefits of using their products or promoting features like recyclability without there being any local infrastructure to collect and process the material. This can erode trust and confidence and make printers reluctant to invest in products that do offer true benefits.
COST CONCERNS
Another significant barrier to adopting sustainable printing practices is the perceived cost. “It’s too expensive! My customers won’t pay for it.” Many print companies are concerned that transitioning to eco-friendly materials and technologies will be expensive, negatively impacting their bottom line, and customers will refuse to pay. While it is true that some sustainable materials and technologies may have higher upfront costs, the long-term benefits often outweigh these expenses.
Research also supports that customers who value sustainability will pay more within reason. Printers can give customers a choice
Photo Credit: SvetliyAdobeStock
DENISE KIRBY
on their quotes and easily test the market to evaluate uptake. Prices for green media have become much more cost-effective as demand has increased and more volumes are produced. Today, sustainable media is not always more expensive than traditional films. Sustainable practices can, in turn, save money by focusing on reduced consumption, energy savings, waste minimisation, and more efficient production processes.
FUNCTIONALITY
Print companies might also be concerned about the performance of PVC-free films and whether these products can match the durability and functionality of traditional PVC films. It all depends on the application. In some cases, PVC is hard to beat, particularly in applications requiring long-term outdoor durability or conformability. However, there are many applications where these features are not required, such as interior decoration, events, promotional advertising, and point of sale. Here, sustainable alternatives can easily be used without compromising the integrity of the printed graphics and can be used with confidence.
THE COMPETITIVE ADVANTAGE OF SUSTAINABILITY
It’s nice to think that everyone would adopt sustainable practices because it is the best thing to do for the planet, but at the end
of the day, we are not Greenpeace. Commercial reality must be a priority for businesses to survive and thrive. The good news is that embracing sustainability can be a powerful competitive advantage for print companies and increase efficiency and profitability. Consumers are becoming more environmentally conscious and prefer to support businesses that share their values. Many companies have adopted sustainable practices to meet this demand and given a choice; they will want their print campaigns to also align with these initiatives. It seems counterintuitive to do a print campaign promoting a sustainable product on materials that are everything but sustainable. There is a value in sustainable products that can be monetised in a print business.
Offering sustainable print options can attract new customers who prioritise eco-friendliness and strengthen relationships with existing clients who are committed to sustainability. Moreover, sustainable practices can lead to increased efficiency and cost savings.
If you are a print company that hasn’t yet embraced sustainable media and practices, 2025 should be the year in which you do. The demand for sustainable products is only expected to grow, and businesses that adapt to these trends will be better positioned to thrive.
DENISE KIRBY has nearly thirty years’ experience supplying self-adhesive media to the sign and print industry. Initially starting out in the family business as a distributor, she went on to work for leading self-adhesive manufacturers in marketing, business development and product management roles across Australia and New Zealand. She now has her own business, Kirbyco, which develops and supplies eco-friendly, recyclable and sustainable print media, and created ZERO, a product stewardship scheme which recycles end of life printed media. Denise is highly passionate about the industry and enjoys writing about applications, opportunities and new developments in print and signage. Her goal is to inspire people to explore new creative, functional and sustainable opportunities in print as well as educating the industry on products, trends and innovations.
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Lessons Learned the Hard Way
I love hindsight. It teaches us so much.
“Bugger, I should have got a deposit.”
“Bugger, I wish I had them sign a proof before commencing.”
“Bugger, I should have checked my quote better because I forgot the installation.”
I can guarantee any business owner/manager/foreman will be nodding as you read this because we have all done it. That’s how we become successful, hopefully. And hope we have not had a “bugger” moment too large that it could kill our business.
These are the challenges that we face as our fledgling businesses grow. We learn from our errors, oversights or just plain lack of knowledge or experience. And how do you get experience if you don’t have painful lessons? Even the most determined of us make mistakes; it’s called learning the trade.
I did a job many years ago for a well-known Perth Jeweller who proved to be very tough and, in my opinion, unreasonable and rude. We worked with the Jeweller directly, in tandem with the shopfitter. After all, we couldn’t install signs on the shopfront if the shopfront hadn’t been built yet. Our client, the Jeweller, approved us to proceed with the signs. Remember, this was pre-LED’s and China’s outsourcing days. All hand-built high polish stainless steel fabricated letters back halo lit with neon.
Additionally, we did additional sets of the same lettering internally, along with features of strip neon around the entire
internal walls of the shop. Add in multiples of other prints, minor lettering, etc.; it was a good-sized job. We completed all the work except for the shopfront sign when the shop-fitter had problems with the stone façade. As it was the shop-fitter’s problem, I asked for payment as we had received the client’s approval, and the delay wasn’t within our control. To cut a long story short, it was 6 months before the stone was installed, and the client refused to pay me anything, even though most of the work had already been installed for 6 months.
I vowed never to work for this person again. Jump forward eight years, the same client phoned me with a new store opening and wanted me to do the work. I thanked them for their interest and declined the job. It just wasn’t worth the angst. Three weeks later, they phoned again, saying they didn’t trust anyone else to do the required quality. I again declined, and they offered to pay me a 50% deposit. I sent an email clearly stating that I would accept a 50% deposit, and the balance must be paid before installation.
You know where this is going because everyone has been through it before. The installation was booked for a Monday, so I asked for the balance. The next minute, every excuse came rolling out: “I’ve just returned from Hong Kong, Singapore, and others on a huge stock purchase trip and have exhausted my credit cards.”
It’s not my problem; there will be no signs if there’s no payment.
“But Vernon, I open Monday; I MUST have my signs up.”
Photo Credit: Carballo -
That’s not my problem; read the quote.
For the next three days, I was inundated with threats and coercion, and threats of “you will never do any other job in Perth again if I don’t get my signs.”
I almost capitulated under the pressure several times, but I stuck to my guns.
I was paid by credit card on Friday before opening (the same card that was maxed out only just days ago), and we installed the signs. We never heard from her again.
Thank goodness for small mercies!
But it took tremendous determination (and previous experience with this client) not to buckle under the pressure.
I also call this gut instinct. I believe we all have it, but how many truly believe it and listen to it?
I would also initiate legal action when I wasn’t paid. I can tell you without any hesitation that the vast majority of court action we took was against clients where my team had not followed the process of securing a deposit from cash sale clients and secondly not ensuring payment before installation. I understand; we are all so busy that some details can slip through the cracks. However, legal action can take months, if not years.
I never lost a case, though. Why?
Because our internal system was incredibly good at capturing every detail, it was automatically recorded if there was a change in the quote—every email and contact with the client with a paper trail. So, when I finally stood in front of a judge, I could state, with confidence and clarity, the quote was sent on 1st February at 10.23 am and approval was received, acknowledging our terms at 4.20 pm that same day. Then, I would list every email and correspondence our system automatically recorded for that quote and that client.
If you don’t have a system to do this, create a communications log that becomes part of your job folders and train everyone to keep accurate records.
The same applies to artwork. Ensure you get the artwork, design, and colours signed off by the client BEFORE you begin manufacturing. Print work can be the most challenging due to the colour matching of various printers and rips. If it’s a large print job, do a sample and get the client to sign off that physical sample.
Applying these principles throughout your entire business processes will make your life much more manageable.
I would also suggest that if you need assistance setting up your legal side of business, ASGA has an excellent range of contract templates and legal advice. The membership fee to join ASGA is worth this service alone, and I highly recommend it.
VERNON KINGMAN is a highly respected and prominent figure in the signage industry. He is known for co-founding Kingman Visual in Perth with his wife, Dianne, in 1984. Starting from their garage, the business grew into one of Australia’s leading signage companies, known for major projects such as Perth’s Optus Stadium and the largest sky sign in Australia at St John of God Murdoch Hospital. In 2020, Vernon sold the company. He remains active in the industry as a consultant, continuing to influence and support other businesses in the field. You can contact Vernon at vernonjkingman@gmail.com .
CHRISTINA BRUCE
How Changing Buyer Behaviour is Transforming the Future of B2B Sales for Small Businesses
In 2025, one thing is becoming increasingly clear: buyer behaviour is evolving rapidly, and businesses of all sizes must adapt to remain competitive. With more buyers turning to digital research and self-education, the traditional sales approach is being reshaped. This presents an exciting opportunity for small businesses to embrace new strategies, leverage content, and build trust to thrive in a changing marketplace. Understanding and responding to these shifts can help your business succeed in the years ahead.
THE SHIFT IN BUYER BEHAVIOUR
Today’s buyers are more informed and independent than ever. They no longer rely solely on salespeople to guide their purchasing decisions. In fact, according to Gartner’s B2B Buying Journey Report, buyers spend only 17% of their decision-making time engaging with suppliers. Instead, 45% of their time is dedicated to self-guided research, turning to online content, reviews, and industry insights (ref: Gartner’s B2B Buying Journey Report, 2023. Available at: https://www.gartner.com/en).
For small businesses, this shift means that your customers are likely doing extensive research about solutions, costs, and options before they even reach out to you. Moreover, studies like Demand Gen Report’s Content Preferences Survey reveal that 55% of buyers rely on content to guide their choices (ref: Demand Gen Report’s Content Preferences Survey, 2023. Available at: https://www. demandgenreport.com/ ).
In short, your prospective customers are educating themselves long before they decide who to contact.
This shift in behaviour underscores the need for businesses to have a robust online presence and provide helpful, informative content that answers your buyers’ questions.
WHY CONTENT MATTERS
Your content can play a pivotal role in attracting and engaging customers. Whether it’s about solving customer pain points or providing practical tips, creating content that educates potential buyers can position your business as a trusted expert in the industry. For example, your customers might be searching for information on
making sustainable choices or optimising their marketing materials. If your website, social media platforms, or email campaigns offer clear, helpful answers, you’re more likely to earn their trust—and, ultimately, their business.
It’s not just about having content—it’s about having relevant and consistent content. Research shows buyers engage with 5-7 pieces of content before deciding. By positioning your brand and business effectively through thoughtful, consistent content, much of the selling work is already done before you even speak to a potential customer. When buyers see you as an authoritative and reliable source, they’re more inclined to trust your solutions.
BUILDING TRUST THROUGH MARKETING
Marketing isn’t just about advertising—it’s about positioning your brand as an approachable and knowledgeable partner. Think about how your services solve real-world problems for your customers.
Sharing success stories, customer case studies, or even behindthe-scenes glimpses of your process can showcase the value you bring to your clients. Highlighting these elements through email newsletters, social media posts, or your website can help buyers feel confident choosing your services.
THE POWER OF PERSONAL BRANDING IN SMALL BUSINESSES
While larger organisations may have dedicated marketing teams, small businesses can leverage personal branding to build relationships. This involves positioning yourself or your team members as approachable experts genuinely caring about helping customers.
Platforms like LinkedIn can be powerful tools for small business owners and sales teams. Sharing tips, answering common questions,
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or posting insights about industry trends can make a significant difference. Personal branding allows potential clients to see the human side of your business, building trust and rapport before they even pick up the phone.
EMBRACING CURIOSITY: UNDERSTANDING YOUR CLIENTS’ NEEDS
A key strength for small businesses is the ability to provide personalised service—curiosity is your secret weapon. Rather than solely promoting your products, understand your clients’ unique needs. Are they a local café looking for vibrant signage? A non-profit organisation needing affordable pop-up event collateral? By asking the right questions and listening carefully, you can position your offerings as tailored solutions.
Curiosity also creates opportunities to differentiate yourself from competitors. Instead of offering a one-size-fits-all solution, show your customers that you genuinely care about helping them succeed. This consultative approach builds stronger relationships and keeps clients coming back.
TIPS FOR SMALL BUSINESSES TO SUCCEED IN 2025
Here are some practical strategies to help your business adapt to shifting buyer behaviour:
• Create Informative Content: Develop blog posts, FAQs, or videos that answer common questions about your services. Topics like “How to Choose the Right Materials for Your Marketing Collateral” or “The Benefits of Sustainable Business Practices” can attract potential customers and position your business as an expert.
• Leverage Social Media: Use platforms like Instagram and Facebook to showcase your work. Share examples of completed
CHRISTINA BRUCE
projects, client testimonials, or time-lapse videos of your process to engage your audience.
• Invest in a Professional Website: Your website should be a hub of information. Make it easy for visitors to learn about your services, view examples of your work, and contact you directly.
• Focus on Personal Connections: Whether it’s through networking events or personalised follow-ups, take time to build relationships with potential and existing clients. People want to do business with those they trust.
• Collaborate with Local Businesses: Partner with other small businesses to cross-promote services. For example, a graphic designer might recommend your services to their clients, and you can do the same for them.
• Be Ready to Adapt: Keep an eye on industry trends and customer feedback. Whether it’s a growing interest in eco-friendly solutions or new technology, staying flexible will help your business stay relevant.
WHY THIS MATTERS FOR AUSTRALIAN BUSINESSES
It’s a competitive industry, and small businesses need to find ways to stand out. Adapting to changing buyer behaviour is a critical step. By providing valuable content, leveraging personal branding, and focusing on genuine connections, you can position your business as the go-to solution for prospective clients’ needs.
As the landscape evolves, the most successful businesses will embrace these changes and use them to their advantage. By meeting customers where they are—online, informed, and looking for value— you’ll not only attract new clients but also build lasting relationships that drive your business forward.
Small business success hinges on effective selling, and in today’s competitive landscape, mastering selling fundamentals is paramount
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Optimising Ad Spend in a Tight Market
Many Australian businesses are feeling the pinch as consumers in both retail and b2b spaces scale back their spending. If you are finding that your paid media budget is on the chopping block, this article will share how to implement a temporary reduction in your ad spending budget with minimal disruption to your current cycle of client acquisition and lead generation.
UNDERSTANDING YOUR BUDGET CONSTRAINTS
Before diving into ad strategies, you need to assess your current financial position. If your budget has been slashed or you need to cut costs quickly, the focus of your ad spend should shift to high-intent targeting, retargeting, and organic strategies. Instead of pausing ads completely, optimising for conversions in a highly targeted manner rather than advertising for broad reach is key. This, in turn, allows your business to convert potential clients already in your funnel and increase revenue faster, which will, in turn, help to bring your turnover back up and allow you to get your ad budget back up when appropriate.
SMART META AD STRATEGIES FOR A LIMITED BUDGET
1. Laser-Focused Targeting to Reduce Wasted Spend
One of the biggest mistakes businesses make is casting too wide a net. Instead, service-based businesses should:
• Use lookalike audiences based on existing high-value customers.
• Leverage custom audiences such as past website visitors, email subscribers, or social media engagers.
• Implement geo-targeting to focus only on locations with a higher chance of conversions.
• Utilise demographic targeting to eliminate users outside the ideal customer profile.
This reduces ad spend waste and ensures only relevant audiences see your ads.
2. Prioritising Retargeting for Maximum ROI
For businesses on a limited budget, retargeting is a goldmine. People who have engaged with your brand before are more likely to convert. Key retargeting strategies include:
• Run ads for people who abandoned your website or booking page.
• Showing reminder ads to those who watched at least 50% of your video content.
• Promoting limited-time offers or discounts to past customers.
• Retarget to audiences who visited your website’s key product and service pages.
A small daily budget can stretch much further when allocated to people who already have some familiarity with your business.
3. Leveraging Low-Cost Campaign Objectives
Not all campaign objectives cost the same. Instead of defaulting to conversion campaigns, service-based businesses can:
• Run engagement campaigns to get more interactions at a lower cost and then retarget those engagers later.
• Use lead generation campaigns within Meta (without directing traffic off the platform) for a lower cost per lead and provide more owned platform opportunities.
• Create video view campaigns and later retarget viewers with sales-focused ads.
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Testing different objectives can help businesses identify the lowest-cost way to generate enquiries or leads.
4. Using Organic Content to Support Paid Ads
If your budget is exceptionally tight, it’s essential to supplement ads with strong organic content. A well-executed organic strategy can drive free engagement that complements your ad spend and helps to convert.
• Use Instagram Reels and Facebook Stories to nurture audiences for free.
• Post educational and problem-solving content that showcases your industry expertise.
• Encourage customer testimonials or user-generated content to build credibility where possible.
The more organic brand awareness you build, the less heavy lifting your ad content will have to do.
5. Running ‘Always-On’ Low-Budget Campaigns
Instead of spending a lot in short bursts, businesses should aim for always-on advertising with small, consistent budgets. Running $5-$10/day on retargeting campaigns can keep your brand top of mind without large spikes in spending.
BUDGET-FRIENDLY AD CREATIVE TIPS
A well-performing ad doesn’t require a high production budget. Here’s how to create compelling, low-cost ad creatives:
• Use native-style video content: Simple talking-to-frame videos or product demonstrations filmed on smartphones work well.
• Test carousel ads: Showcase multiple services or offers in a single ad.
• Emphasise clear call-to-actions (CTAs): Make it easy for people to take the next step with simple, direct messaging.
• Highlight Offers or Seasonal Events: If you have promotions running, discounted offers, or time-sensitive seasonal events, use these to motivate your audience. For example, if you know your audience will need to shop for Mother’s Day with you, include content, dates, and easy ordering access to this offer to encourage immediate conversions or queries.
MEASURING AND OPTIMISING ON A BUDGET
Even with a small ad spend, businesses must track performance to ensure their budget is used wisely. Key metrics to watch include:
• Cost per lead (CPL): Are you generating enquiries at a reasonable cost?
• Click-through rate (CTR): Is your ad creative compelling enough to drive action?
• Return on ad spend (ROAS): Are your campaigns bringing in revenue or traffic?
• Engagement rate: Are people interacting with or scrolling past your ad?
Businesses should use this data to continuously tweak their audience targeting, ad creative, and messaging to improve results.
FINAL THOUGHTS: MAKING EVERY DOLLAR COUNT
Running Meta Ads on a budget doesn’t mean sacrificing quality or results—it just means being more strategic. Businesses can still generate leads and sales without excessive spending by focusing on targeted audiences, retargeting warm leads, leveraging organic content, and optimising low-cost campaign objectives.
CASS THEODORE is a Digital Marketer and Founding Director of That Mrkg agency. She specialises in strategic performance marketing with over ten years of experience. She is a highly creative marketer who creates targeted and effective marketing campaigns, with expertise in strategic marketing and social ads. Cass has a proven track record of driving significant increases in website traffic, lead generation, and revenue growth for her clients. Cass is the ideal partner for businesses looking to thrive in the digital landscape, offering expertise in strategic marketing planning, social media ads, email marketing, and invaluable marketing consulting services. www.thatmrkg.com
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Will I Ever Be Able to Sell My Business or Hand It Over to Someone Else to Run?
This question lingers in many business owners’ minds and is often pushed aside in favour of tackling day-to-day operations. If you’ve ever wondered about the future of your business and whether it could be successfully transitioned to someone else, this article has the roadmap for making it happen and will give you some hope!
A REAL-LIFE SUCCESS STORY
We worked with a client who ran a B2C service-based business. For nearly 30 years, he had been at the helm of his company, making smart operational decisions and ensuring steady growth. But, like many business owners, he found himself getting weary and ready to retire. He wanted an exit strategy within two years but hadn’t taken steps to assess his business’s value formally. While he had a rough idea of what he thought it might be worth, there was no concrete valuation.
Interestingly, he had recently launched a new division within the company, showing promising growth potential. However, his business had no formal budgets, targets, or KPIs, so he hadn’t analysed past performance to identify areas for improvement. This is where we stepped in to help him navigate the transition and maximise the sale value of his business.
STRATEGIC STEPS TO PREPARE FOR A BUSINESS SALE
1. Understanding the Business’s Value
The first step was to perform an in-depth analysis of past financial performance. This allowed us to set realistic budgets and targets to measure progress. By reviewing results monthly, we could see where adjustments were needed and fine-tune operations accordingly. Within a year, the business was performing well against these new benchmarks.
At the same time, we began preparing the necessary documentation that potential buyers would need to evaluate the business. This included financial statements, growth projections, and market positioning.
2. Identifying the Right Buyer
Identifying the right buyer is crucial in any business sale. We conducted market research to find potential purchasers and analysed their acquisition strategies and valuation methods. For businesses like our client’s, valuations were typically based on a multiple of profit. If a business had a profit of $500,000 and a multiple of 2, the sale price would be $1 million.
Given the new division’s strong growth potential, we realised that a well-positioned buyer could be convinced to pay a higher multiple. We set our sights on a public company chain with a history of acquiring businesses at premium valuations when growth factors were evident.
3. Increasing the Business’s Value Before the Sale
One of the most impactful aspects of our strategy was boosting both profitability and the multiple at which the business could be sold. By improving operational efficiency and highlighting the new division’s growth potential, we positioned the business as a valuable asset to prospective buyers.
Our team worked closely with the business owner to:
• Optimize financial performance by focusing on high-margin services
• Improve operational efficiency to boost overall profitability
• Create a compelling narrative that emphasises the company’s potential for expansion
4. Structuring the Deal
When the time came to engage with potential buyers, we helped our
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client craft a compelling pitch. We prepared detailed documentation that clearly articulated the value proposition, ensuring the buyer understood the potential for future revenue growth.
We also assisted in negotiating the Heads of Agreement, a crucial step in outlining the key terms of the sale before finalising contracts. Since the buyer was a sophisticated corporate entity with a deep knowledge of valuation methods, we ensured our client was wellprepared for discussions.
THE OUTCOME: A 50% INCREASE IN SALE PRICE
Our structured approach was a significant win for the business owner. By effectively demonstrating the company’s value and future growth potential, we secured a sale price 50% higher than what he initially expected.
He later admitted that he wouldn’t have known how to position his business for maximum value without professional guidance. The buyer knew the amount they were willing to pay, but we successfully influenced that amount in our client’s favour by crafting a strong narrative and financial case.
KEY TAKEAWAYS FOR BUSINESS OWNERS
If you’re considering selling your business or transitioning it to someone else, here are the most important lessons from this success story:
1. Build Up Profitability and Valuation Multiples
A higher profit and a higher multiple lead to a significantly higher sale price. Before entering negotiations, focus on improving operational efficiencies, increasing revenue, and identifying areas of potential growth.
2. Highlight Growth Factors
Buyers are willing to pay more for a business with clear growth potential. If your company has an emerging division or untapped market opportunities, ensure they are well-documented and presented to prospective buyers.
3. Seek Professional Guidance
Navigating the sale of a business is a complex process that requires expertise in valuation, negotiation, and deal structuring. Having experienced advisors can make the difference between an average sale and one that exceeds your expectations.
4. Plan Ahead
Too often, business owners wait until they’re exhausted before considering an exit strategy. Ideally, you should start planning at least two years in advance, giving you enough time to optimise profitability, build a strong business case, and attract the right buyer.
FINAL THOUGHTS
Suppose you’ve been wondering whether you’ll ever be able to sell your business or hand it over to someone else. The answer is a resounding yes—but it requires preparation and strategic execution. By following a structured approach, focusing on profitability and growth, and seeking professional assistance, you can significantly enhance the value of your business and achieve a successful exit on your terms.
