Welcome to the final issue of Digital Image Magazine for 2024.
The holiday season is a time for us all to take a well-earned rest, relax and spend time with family and friends. It is also a time to reflect on our achievements from the past year and plan our business initiatives and investments for next year. One trend we are seeing at Image Magazines is the rapid increase in investment and the requirement for the ability to demonstrate Environmental and Social Governance (ESG) practices in your business.
As we head into 2025, some major changes are on the horizon. Whilst sustainability is not a new topic of discussion, what is new is that in September 2024, the Australian Parliament legislated the staged introduction of Mandatory Climate Reporting for Group 1, 2 and 3 companies (see definitions page 14 ). The majority of businesses in our industry are not large enough to qualify. However, even though your business is not required to report, you may still be impacted because you supply products to a larger company that is required to report its scope 3 emissions. To understand more about how this new legislation may impact your business and what you can do to prepare, don’t miss our exclusive interview with Olivia Tyler, Chief People & Sustainability Officer IVE Group, on page 14.
Still on sustainability, as business owners in the graphics industry, we are all acutely aware of the amount of waste we generate that ends up in landfills. Earlier this year, I visited FESPA UK to learn more about their “Waste Accreditation Scheme”, a world first that they designed specifically for our industry. I also spoke to David Walton, Managing Director of Omnigraphics/MMT Print and Co-Founder of Climate One, about waste management and recycling in Australia. Walton shares practical insights into implementing sustainable practices, overcoming industry-specific obstacles, and preparing for a future shaped by environmental regulations.
This issue is packed with the latest news, products and advice to help you stay informed to stay ahead. Our industry is constantly evolving, so stay up-to-date with the latest news and events by visiting imagemagazine.com.au and signing up for our weekly newsletter. You can also follow us on LinkedIn, Instagram and Facebook @imagemaganz
From all of the team at Image Magazines, we wish you a safe and relaxing holiday season.
Best Regards
Janet Maitland
Bailey Print Group wins Global Wrap Like Royalty contest
Brisbane-based Bailey Print Group has achieved global recognition by winning the 2024 Wrap Like Royalty competition in the Colour Change Class. Powered by Avery Dennison, the competition culminated in a final event held at the SEMA Show in Las Vegas, Nevada, from November 5 to 8, 2024.
Bailey Print Group’s winning project, titled “Murdered F-450,” involved a transformation of a Ford F-450 Platinum. Utilising Avery Dennison’s Obsidian Satin Black Supreme Wrapping Film with Obsidian Gloss Black accents, the team achieved a dramatic ‘murdered-out’ aesthetic that impressed the judges and set their entry apart from competitors. This
success comes as the Wrap Like Royalty contest, formerly known as Wrap Like a King, expanded in 2024 to include more categories and vehicle types, allowing participants a broader platform to showcase their expertise.
Reflecting on the achievement, Peter Bailey, Director Bailey Print Group says, “Winning the Wrap Like Royalty competition is more than just an award — it’s a recognition of our commitment to excellence in vehicle and fleet wrapping in the global arena. For our customers, this win is a promise. It reinforces that when you work with Bailey Print Group, you’re partnering with a team that goes above and beyond. We’re not just about aesthetics; we’re about creating visual solutions that last and make an impact.”
Daniel Watts to lead Coritex
Coritex announced the appointment of Daniel Watts as the new Managing Director. Watts brings a wealth of varied experience and a proven track record in the industry, positioning Coritex for continued growth and innovation.
Watts assumes this position having taken up the role as National Business Development and Sales Manager fifteen months ago. His extensive background includes leadership roles at several prominent companies, where he successfully spearheaded strategic initiatives and drove significant business growth. His commitment to sustainability aligns perfectly with Coritex’s vision for the future.
“We are thrilled to welcome Daniel Watts
to the position,” said Josh Kumpers, former Managing Director of Coritex. “Daniel’s leadership and approach will be invaluable as we continue to expand our product offerings and strengthen our market position. His appointment marks a significant milestone for Coritex, and we are confident that he will lead the company to new heights.”
In his new role, Watts will oversee all aspects of Coritex’s operations, including strategic planning, business development, and customer relations. He will also play a key role in driving the company’s sustainability initiatives, ensuring that Coritex remains at the forefront of environmentally responsible
practices in the textile industry.
“I am honoured to take on this role with Coritex and lead such a talented team,” says Watts. “Coritex has a strong reputation for service, innovation and quality, and I look forward to building on this foundation to achieve even greater success. Capitalising on the strengths and talents of Neal Van Der Merwe as Director of Operations and the rest of the incredible team, together, we will continue to deliver exceptional products and services to our customers while advancing our commitment to sustainability.”
(L-R) Neal Van Der Merwe, Daniel Watts, Josh Kumpers
Justin Kirkland voted 2024 FESPA Australia Future Leader
Justin Kirkland from Fujifilm was named the 2024 FESPA Future Leader during FESPA Australia’s Future Leaders Cocktail event on 24 October 2024. The announcement followed a two-day leadership workshop that brought together 12 participants from diverse companies to engage with experts, build leadership skills, and address key industry challenges.
Lisa Michalanney of Signage World earned the second-place nomination. Both Kirkland and Michalanney will attend FESPA Berlin in May 2025, representing Australia and showcasing their vision for the industry on an international stage.
The 2024 cohort included the following industry professionals: Wayne Costain (DRK LBL), Anna Di Giantomasso (IVE Group), Mary Kung (Imagebox Group), Christopher La Greca (IVE Group), Will Potts (Tint Design), Rahul Reddy (IVE Group), Peter Smith (HVG Graphics Media), Ben Templeton (Durst Oceania), Emily Watterson (Cactus Imaging), and Chris Williams (Cactus Imaging).
Kirkland praised the program for its focus on fostering both emerging and existing leaders, noting its importance in promoting careers within the dynamic print industry.
FESPA Australia President Nigel Davies highlighted the program’s success, now in its third year, with an alumni network of 36 industry leaders. He reaffirmed the association’s commitment to expanding events and programs in 2025, supported by additional funding from FESPA. Davies also acknowledged the program’s sponsors for their vital contributions.
Sponsors included Orafol (Diamond), Durst and Visual Connections (Gold), Cactus Imaging, IVE Group, and HEXIS (Silver), and HVG Graphics Media, Pozitive, Ball & Doggett, Kissel & Wolf, and Mimaki (Bronze).
For more details about the FESPA Future Leaders Program and upcoming events, visit FESPA Australia’s website: https://fespaaustralia.org.au
HP Launches Scalable Latex FS50 and FS60 Printers
HP has launched its latest scalable HP Latex FS50 and FS60 printer series, aimed at addressing concerns over equipment longevity and adaptability. Engineered with future upgrades in mind, these models enable an extension of equipment life while enhancing operational efficiency and sustainability.
The HP Latex FS50 and FS60 printers feature a smart colour touchscreen, streamlining job preparations with an intuitive, timesaving interface. Equipped with symmetrical double printheads, these models produce vibrant colours at up to 89 sqm/hr, boosting production efficiency. With automated printhead maintenance, there are no manual cleaning interruptions, while a jumbo dual roll option, available for the FS50 series, supports up to 300
kg single rolls or dual rolls up to 2x 200 kg for extended, unattended print runs.
The series also delivers industry-leading colour quality, with a 30% wider colour gamut for high-margin applications. Its “whitest white” ink technology ensures long-lasting quality by preventing yellowing and minimising waste, thanks to automatic ink recirculation and an offline rotating chamber. A high-capacity 10-litre ink accessory is available as an option for the FS50.
HP’s Latex FS50 and FS60 printers use ecofriendly, water-based inks with no hazardous air pollutants, producing odourless prints on recyclable and sustainable media. With these inks, PSPs meet today’s environmental standards without compromising print quality, making them suitable for sensitive spaces and
sustainability-focused clients.
Supporting long-term growth, HP Professional Print Service Plans offer proactive support, workflow control, and training to help businesses increase efficiency and profitability. These services allow providers to maximize their equipment investment while adapting to an evolving market.
With enhanced automation and remote control via PrintOS Live Production, companies facing labour shortages can reduce manual intervention, streamline workflows, and maintain profitability. HP says this combination of features provides a strategic advantage, allowing businesses to focus on growth and quality in a competitive landscape.
(L-R) Lisa Michalanney, Signage World, Nigel Davies, President FESPA Australia, Justin Kirkland, Fujifilm Australiaa
JCDecaux launches measurement on the Scope3 platform
JCDecaux media campaign emissions data is now available on the Scope3 platform, marking a key step forward in sustainable media practices. The company is the first Outof-Home media company in Australia to launch measurement on Scope3.
CEO JCDecaux Australia and New Zealand Steve O’Connor says, “With JCDecaux now on the Scope3 platform; advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns. Digital OutHome has one of the lowest carbon footprint per impression of all channels currently measured
on Scope3 making it a natural fit for advertisers wanting to reduce emissions.
“This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability.”
Scope3 provides carbon measurement across the digital media supply chain, allowing advertisers to assess and manage emissions associated with each aspect of their media buy.
Jo Georges, Head of ANZ at Scope3, adds, “The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports
brands in meeting their own carbon reduction targets with the highest degree of transparency. This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind.”
Introducing emissions transparency on Scope 3 strengthens JCDecaux’s sustainability commitments and 2025 growth strategy, building on a range of carbon-reduction initiatives across its network. The company’s say that its integrated climate strategy reset, and 2050 net-zero target have reduced its emissions in Australia by more than 70 per cent since 2021 across Scope 1, 2, and 3.
ORAFOL acquires stake in Belgian speciality film manufacturer Group M.A.M.
ORAFOL acquired a stake in the Belgian speciality film manufacturer Group Michiels Advanced Materials (Group M.A.M.) from September 2024, with the intent of taking 100% of the company in the coming years.
ORAFOL says it is integrating new technology into the company and significantly expanding its product portfolio in climate protection solutions. Following the acquisition of the American start-up company NUPRO LLC in 2021, this investment marks another milestone for ORAFOL
“With this acquisition, we are laying the next cornerstone for the sustainable development of ORAFOL in Oranienburg and worldwide. At the same time, this step underlines our claim as a European high-tech company to be a leader in the future markets of our industry. Against the backdrop of climate change, the consistent use of highly developed spectrally selective films will contribute to efficiently reducing CO2 emissions in various sectors,” says Dr Holger Loclair, Chairman & CEO of ORAFOL Group.
From 2025, unique films that minimise the heat input on glass surfaces will be produced in the new Hall 10 at ORAFOL’s headquarters.
“The unique combined product properties for solar heat reduction in
summer and thermal insulation in winter make our speciality films highperformance solutions for energy management and our company a close partner for architects, contractors and building owners. Together with ORAFOL, we are creating the opportunity to offer our highly developed technology to a global market.” says Luc Michiels, CEO of Group M.A.M.
ORAFOL will offer these new solutions first in the building and automotive sectors and then in the greenhouse sector.
ORAFOL has traditionally focused on acquiring technologies to sustainably expand the depth of added value within the ORAFOL Group. Like every acquisition since ORAFOL was founded, this one aims to be the technological leader in the market.
Group M.A.M.’s technology focus is on metal sputtering. This technology can be used to equip films with spectrally selective properties. Films with these properties have been developed for building and automotive glazing as well as greenhouses to minimise heat input indoors. In buildings or vehicles equipped with these solar control films, air conditioning systems require less energy to cool. Energy requirements, and therefore also CO2 emissions, can be significantly reduced with these films.
Roland DG boosts support across South Australia
Roland DG Australia has appointed Jared Doig of Colorpro Solutions Pty Ltd as an Authorised Service Agent based in South Australia. The company says his appointment reflects Roland DG’s commitment to serving customers through its initiatives.
With over nineteen years’ experience, Doig has developed extensive skills and technical expertise servicing the entire range of Roland DG machines, from cutters, engravers, decorators, milling machines, dental solutions, and all types of printers, including desktop, flatbed, and largeformat models.
Doig began his career as a Service and Support employee of Roland DG South Africa in 2005 before establishing himself as an independent ‘Technical Dealer’. He was responsible for the entire lifecycle of selling, installing and servicing Roland DG equipment. Doig has developed an
intimate understanding of customers’ needs and feels strongly about ‘helping small businesses’. He views his role as ‘in partnership with his customers, so they know they can trust and rely on him when they need support’.
“Jared’s extensive skills and experience, combined with his passion for Roland DG technology, means he is a valuable resource that will benefit Roland DG customers,” says Roland DG Australia Managing Director John Wall.
Wall continues, saying, “By keeping Roland DG machines running to their high standard through Preventative Maintenance schedules and responding to customer requests for machine repairs in a timely manner, Jared will add significant value to our customers. We are excited to have Jared’s skills and experience to complement the Roland DG Care Program.”
Mutoh releases XpertJet 1682UR UV LED
Mutoh has released the XpertJet 1682UR, which was previewed at drupa 2024. The printer is a 64” (1625 mm) wide, dual-head, dual-lamp, 6-colour UV LED (CMYK, White, and Varnish inks) built on Mutoh’s latest XpertJet printer platform.
Designed to meet the evolving needs of businesses in the signage and decorative graphics sectors, this new model delivers superior productivity (up to 27.3 sqm/h), innovative multi-layer printing and future-proof, health-conscious ink technology.
The XpertJet 1682UR is ideal for a wide range of applications, including in-store decoration, wall decor graphics, POP and retail displays, floor and window prints, fine art, and more. Offering resolutions up to 1440 x 1440 dpi and powered by MUTOH’s VerteLith RIP software, it prints on white, transparent, and non-white materials, highgloss film in gold and silver, fluo paper, and more.
The machine can be equipped with a standard 30 kg motorised take-up system with a start/stop linked to the printing or a larger capacity 40 kg take-up, ideal for overnight full roll printing.
SAFE & FUTURE-PROOF INKS
The US61 ink used by the XpertJet 1682UR addresses health and safety concerns by being SVHC and CMR free, complying with current and near-future EU environmental regulations. The inks are also GREENGUARD Gold certified, ensuring a safe and eco-friendly option for both operators and print buyers. They offer excellent abrasion and scratch resistance,
with up to 200 % elongation possibilities for enhanced flexibility.
INNOVATIVE MULTI-LAYER PRINTING
A standout feature of the XPJ-1682UR is its ability to print up to five layers in a single pass, with no need to pull back the media, eliminating risks of misalignment. This capability enhances creative possibilities for special applications such as double-sided designs on transparent media, backlit/front-lit combi graphics, gloss or matte finishes, and more.
HIGH LEVEL OF USER COMFORT
The XPJ-1682UR offers user assistance to save time and reduce waste. Features like DropMaster automate bi-directional alignment, while FeedMaster adjusts media feed automatically. Media Tracker manages media roll length through barcode printing and scanning. Nozzle Area Select allows users to disable specific nozzle areas on the print head, ensuring uninterrupted printing.
Do you have the right licences to install signage?
ASGA recently surveyed businesses who install signage, and those who oversee its installation. The survey revealed that many of these businesses were not properly licensed for signage installation.
Building licenses are required in many states of Australia and, with penalties for noncompliance including hefty fines and even jail time, it benefits all industry members to check their compliance.
It’s not uncommon for various types of building and construction work to require licensing, but when it comes to installing signage, many signage businesses are unaware of licensing requirements, and many who are aware of the licensing requirement, are sometimes unsure which licences are required.
“That’s not surprising,” says ASGA President, Mick Harrold, who has first-hand knowledge of the complexity of the system.
“If you install signage, or even invoice for the manufacture and installation of a signage project, you may be required to hold a licence – but the requirements vary from state to state, so it can be difficult to work out how to comply.
“Businesses caught undertaking work they are not properly licensed to complete will find that ignorance or confusion is no excuse. If you are not compliant, you will risk prosecution, and that’s not something we want to see happen to anyone.”
To help, ASGA recently held a webinar on building licensing, drawing on the expertise of Charl Taylor from Ci Advantage. The session, which is now available on the ASGA website, covered licensing requirements across the country, and discussed ways to ensure compliance.
With Taylor’s help, ASGA has also compiled some handy information to help businesses determine their obligations. Damian Nielsen, ASGA’s Member & Events Manager, says these vital resources are just one example of the support ASGA provides to its members.
“The session with Charl, together with these online resources, are designed to help ASGA members check the requirements in their State, and ensure they comply,” Nielsen says.
“Licensing is just one of the many challenges facing sign and graphics businesses, though. That’s why we provide members with access
to a wide range of information and resources as part of their membership benefits.”
These include a comprehensive Employment Guide, contract templates, information on sub-contractor agreements; legal templates covering a wide range of topics from employee procedures and letters, to business checklists and workplace policies, all supported by the ASGA Workplace Advice Hotline.
Adding to the library of documents and tools is a new suite of more than 410 WH&S templates, checklists, information sheets and safety links, and an associated WH&S hotline.
“We genuinely believe that the ASGA membership offer is one of the best available in any industry,” Nielsen says, “so if you want to get an edge over your competition and be prepared for everything the new year brings, I’d be happy to discuss how we can help you meet your business challenges – just email mande@signs.org.au, and we’ll set up a time to chat.”
To find out more about ASGA Member benefits, go to signs.org.au and click on the ‘Join’ tab on the main menu.
ASGA Building Licensing Webinar released along with resources and tools for ASGA members.
A vision for the future: A new era begins for Visual Connections
Karren Challoner-Miles Executive General Manager - Association, Visual Connections
The announcement of Karren Challoner-Miles as the new Executive General Manager - Association for Visual Connections marks the start of a new era for the association. Entrusted with advancing and representing the industry’s suppliers, this appointment offers the perfect opportunity for a fresh look at the needs of our rapidly evolving sector.
In a time of growing global uncertainty, increased pressure on businesses and changing consumer behaviour, the appointment concluded months of work by the association’s Board to realise their vision for the future.
“A change in leadership is always a pivotal time for any organisation, and we certainly saw it as an opportunity to reflect on our mission and the value we want to deliver to the industry. And critically, how we might best achieve this under new leadership,” says Visual Connections President Mitch Mulligan.
“Fortunately, we attracted more applicants for the position than we anticipated, with the majority of an extremely high calibre and very capable.
“Ultimately, our decision was more about choosing someone who would share and drive our vision for the future – and we believe Karren is the ideal person to take the reins and lead the team,” says Mulligan.
“She is extremely experienced, with proven achievements in driving success through her strong marketing, sales and strategic focus. Just as importantly, Karren provides a fresh set of eyes to the industry and our association, which we know will bring new energy and ideas.”
Appointing someone from outside the print and graphic communications sector surprised some initially. Still, Mulligan says the response to the appointment has been very positive, with many expressing excitement at this ‘new era’.
“Certainly, the response we’ve received is that Karren’s appointment and the restructure internally that sees Sarah Moore promoted to General Manager – Exhibitions & Events is a smart
balance between the advantages of new energy and talent and the stability and deep market knowledge which is embodied by our existing Board and team,” Mulligan adds.
For her part, Challoner-Miles is looking forward to meeting with industry members and those in the broader sector to learn more about their challenges and opportunities.
Earlier in her career, Karren worked in media and publishing, and she believes this grounding, coupled with her recent work in other equally dynamic industries, should ensure she ‘hits the ground running’.
“It’s been great to jump straight in and benefit from working alongside outgoing CEO Peter Harper during the handover process,” Challoner-Miles says, “and I’ll also be spending time with the Board to better understand their vision for the future and the association’s broad strategic aims.
“Most importantly, I’m looking forward to working with Sarah Moore and the team to get across our membership value proposition, next year’s busy schedule of events, including PacPrint in Sydney in May, the Sign & Print Career Connections program, our publications and our other initiatives,” she says.
Visual Connections says it is at the start of a new era, and the future looks bright.
“The Board is certainly excited to have Karren as part of the team, and we look forward to sharing – and further shaping – our vision and strategic plans, which we know will benefit from Karren’s ideas and perspective as she engages with us, and with our members and the industry, in the months to come,” Mulligan concludes.
Outgoing Visual Connections CEO, Peter Harper
Inside Orafol: Redefining Engineering Excellence with Sustainable Innovation
ORAFOL is the largest family-owned industrial business in East Germany. Its roots go back over two hundred years to 1808 when Richard Wibelitz laid the foundations for the manufacture of chemical products as the exclusive manufacturer of postmark inks for the Kingdom of Prussia.
By Janet Maitland
The pathway from a company that was nationalised in the 1950s in the era of the German Democratic Republic (GDR) to emerging as a global player was rarely smooth but was always characterised by courage, technology and a clear vision for the future.
The company has always focused on engineering excellence, evidenced by its track record of developing new products. In the 1960s, the company launched the first self-adhesive reflective films for traffic signs under the brand name MIKROLUX. In 1976, the company developed the first self-adhesive coloured films. In 1986, a team led by the then technical director, Dr Holger Loclair, developed a new type of shrinkable, heat-activated film for aircraft modelling. A large proportion of these products were exported to the West.
In 1987, Dr. Holger Loclair, a chemist with extensive experience, was given responsibility for the Oranienberg plant. He navigated the company through Germany’s reunification and secured private investment to relaunch it as a family-owned business in 1991.
Today ORAFOL is a global company with a turnover of 868 million euros in the 2023 financial year. With 16 subsidiaries, the ownermanaged group is present in Europe, North and South America, Australia, New Zealand, Asia and Africa. Production sites are located in Germany, Ireland, the USA, China and Mexico. Almost 3,000 employees work for the ORAFOL brand worldwide, 1,300 at the headquarters in Oranienburg.
COMMITMENT TO SUSTAINABILITY
Under Dr. Loclair’s leadership, ORAFOL has set industry standards in innovation and product quality, specialising in reliable, durable self-adhesive solutions for industrial applications. With excellence as a core value, the company integrates sustainable practices across its operations, maintaining high standards in environmental, social, and governance (ESG) initiatives to support its goals of quality and innovation.
Earlier this year, I was given an exclusive behind-the-scenes tour of ORAFOL’s headquarters in Oranienburg, Germany, where I could see ORAFOL’s ESG practices firsthand.
The site itself is impressive with approximately 250,000 square metres, or, to put it in perspective, the size of thirty-five soccer fields combined. There are over 1300 staff, with production staff working four shifts 24/7, seven days a week. ORAFOL has invested over 160 million euros in the past two years into the digitalisation and optimisation of the manufacturing process and production infrastructure with the construction of two new halls resulting in the addition of five new lines, making a total of thirty-four in the Oranienburg site alone.
ORAFOL employs a team of 30 engineers solely dedicated to maintaining and improving production processes and the many certifications that reflect their high sustainability and safety standards,
including ISO 50001 (Energy), ISO 14001 (Environmental), ISO 9001 (Quality), and ISO 45001 (Health and Safety). Their responsibilities include managing the existing and planning new production lines, optimising energy use, optimising waste management, and creating a safe and healthy working environment for all employees.
Production is divided into twelve distinctly separate halls, a considered strategy to minimise and protect against the risk of explosion and fire. The site has a dedicated LPG storage facility to ensure production continues in the event of a gas shortage.
ORAFOL’s meticulous focus on process control and optimisation started ten years ago when meters were installed on each production line to determine how much energy was being used. As a result, an array of sensors, including heat sensors, can control the amount of heat in the dryers by changing the speed and temperature of the machine automatically if the temperature is too high or there is too much solvent inside the machine. Ongoing plant optimisation by insulating fittings and replacing older components with more energy-efficient models are just a few examples of the focus on reducing energy consumption. Solvents are extracted from the production lines and transported through a network of pipes to the combustion chamber outside each hall, where the solvent is incinerated, and the heat generated is used to warm up the fresh air in the production hall to save energy.
In the converting hall, the carrier papers are separated postproduction and can be reused up to twenty times. Three fully automatic converting machines cut the mother rolls into smaller length rolls with millimetre precision. Once cut, end caps are applied, and the roll is then bagged, boxed, and labelled. This fully automated converting process is seven times faster than doing it manually and eliminates the need for manual handling. Production waste is collected, separated, and returned to the supplier for recycling.
The majority of the packaging is made from recycled material. Single-material cardboard boxes have no plastic coating; end caps are also single material and can be shredded and reused as a circular product. The boxes are glued with water-based glue and are designed to be reused with a flap that can be opened and closed, allowing customers to protect the material if they only use part of a roll.
As part of the culture of sustainability, the whole supply chain is constantly evaluated, resulting in continuous improvement initiatives, such as solvents being delivered by tanker trucks rather than individual containers. Solvents are pumped into pipes that are fed directly into the machines, reducing the carbon footprint of the process. Jumbo rolls are delivered to customers on reusable racks. The movement of materials around the site is emission optimised by calculating the shortest possible delivery routes, as are customer deliveries. Where possible, suppliers are local and must be approved based on their ESG credentials.
As a family-owned business, ORAFOL also has a strong social responsibility program for both employees and involvement in the wider community. Environmental, Social, and Governance are part of the DNA of ORAFOL, having twice won the “Best Managed Company Award,” a prestigious honour awarded by the Federation of German Industries.
Looking forward, ORAFOL’s research and development efforts focus on creating solvent-free, eco-friendly adhesive systems and exploring sustainable product innovations whilst staying true to its environmental, social, and governance values.
Dr. Loclair’s vision has established ORAFOL as a company that adapts ahead of market demands. Under his guidance, the company has expanded into a global brand known for balancing family values with technical leadership and innovation.
PVC-free products include:
• ORAJET 3971RA+ : A 100% PVC-free cast polyurethane film ideal for high-quality vehicle wraps for fleet.
• ORAJET 3352F: An optically clear, 100% PVC-free polyester film suitable for window graphics.
• ORACAL 352 : A 100% PVC-free metalised polyester screen print film great for decorative mouldings and labels.
What every Australian printing business needs to know about the new Mandatory Climate Reporting requirements
From 1 January 2025, many large Australian businesses and financial institutions will need to prepare annual sustainability reports containing mandatory climate-related financial disclosures following the passage of a major bill through the Australian Parliament in September 2024.
In this exclusive interview, Janet Maitland, Managing Director of Image Publications , speaks with Olivia Tyler, Chief People & Sustainability Officer at IVE Group, Australia’s largest diversified marketing company, to understand more about the Mandatory Climate Reporting (MCR) requirements and what IVE Group are doing to fulfill their commitments both as a Group 1 company and a supplier to Group 1, 2 and 3 companies.
WHEN IT COMES TO MCR, WHAT NEEDS TO BE REPORTED?
According to ASIC, Section 296D of the Corporations Act requires that the climate statements and notes for a financial year must together disclose:
1. The entity’s material climate-related financial risks and opportunities.
2. The entity’s metrics and targets for the financial year relating to climate that are required to be disclosed by the sustainability standards, including detail on the entities greenhouse gas emissions (scopes 1, 2 and 3) and any associated targets; and
3. any information about the entity’s governance, strategy, or risk management in relation to these risks, opportunities, metrics and targets.
An entity must also disclose information about its climate resilience, as assessed under at least two possible future states (called ‘scenario analysis’). The two mandated scenarios are currently:
1. increase in global average temperature of 1.5°C above preindustrial levels; and
2. increase in global average temperature well exceeding 2°C above pre-industrial levels (meaning an increase of 2.5°C or higher).
WHICH COMPANIES NEED TO REPORT?
Companies subject to mandatory climate-related financial disclosure will be phased in three groups, over a four-year period as set out in the table below.
MOST COMPANIES IN OUR INDUSTRY ARE TOO SMALL TO MEET THESE CRITERIA, DOES THAT MEAN THEY ARE NOT IMPACTED?
No, they may still be required to take action. Whilst most companies in the printing and graphics industry are too small to qualify for mandatory climate reporting directly, if you are a supplier to a Group 1, 2, or 3 company, you may be asked to provide data about your emissions as part of your customers’ Scope 3 emissions reporting.
Olivia Tyler
Source https://ghgprotocol.org
WHAT IS IVE GROUP DOING TO PREPARE FOR THESE REPORTING REQUIREMENTS?
As a starting point, we developed a Sustainability Strategy, which was released in 2023. Our first wave of activity really focuses on establishing baselines and normalising sustainability and environmental, social and governance (ESG) practices as an integral part of the business.
As part of our strategy, we calculated our carbon footprint across scopes 1, 2 and 3. We also report under the National Greenhouse and Energy Reporting Act, so have already been collecting much the required data. A focus for us has been to drill down and go site by site to enable likefor-like comparisons. Our footprint changes as IVE Group grows through acquisitions, so like-for-like comparisons are critical moving forward.
Data collection is a big focus. We need to know what, where and how much energy is being consumed as it contributes to our emissions calculations and feeds into our strategic risks and opportunities; for example, increased energy prices are a risk, just as bringing renewables into the mix could be an opportunity.
We are working on better understanding our suppliers, specifically who we are buying from and how advanced and risky they are. While we are specifically talking about Mandatory Climate Reporting, it’s essential to remember that it’s not just the environmental lens that you need to apply to your business. There are critical social factors too. For example, are there potential human rights issues? Does the company demonstrate diversity and inclusion practices? There are many factors to consider in addition to climate. The goal is to really take that holistic approach across key environmental and social factors.
We have also commissioned an external company to run the two mandated climate scenario analyses, modelling the impact of an increase in the global average temperature of 1.5°C and 2.5C, respectively, across our value chain. This will give us insights on material risks and opportunities and how we respond to these, within our existing business and commercial practices.
The benefit of Mandatory Climate Reporting is the integration of climate considerations throughout your business processes – that’s really crucial here. It’s not about having climate on one side and business strategy on the other – they’ve got to go hand in hand. That’s sustainability.
WHAT PROGRAMS HAVE YOU/ARE YOU PUTTING IN PLACE TO REDUCE EMISSIONS?
Our immediate focus has been on energy usage, that is, using less energy than we used to and, where possible, changing the source of the energy we use. We’ve progressed our commitment for renewable electricity with our power purchasing agreement with Iberdrola coming online in Jan 2024. This agreement equates to around 98% of our electricity use across our 15 production sites through the generation of Large-scale Generation Certificate (LGCs). We’re quite gas-intensive in some production processes, which is a challenge as we are somewhat limited with the technology available to replace gas.
We’ve also implemented a program to understand how we can improve efficiency for any new capital expenditure, including equipment, as equipment performance contributes to our overall emissions and energy efficiency.
It’s also important to focus on what you are NOT going to do. When it comes to sustainability, you cannot get everybody to do everything right off the bat. So, we are identifying the larger sites we will focus on that have the most material contribution to our energy load first, and then progressively expand from there.
WHAT HAPPENS AT THE SITE LEVEL?
We’re now looking to work more closely with our production teams. Energy consumption - be it electricity, gas, LPG - is measured but carbon emissions are calculated. Getting the data baselines and collection processes set, enables us to make these calculations, visualise the information and make it available to better support decisions and drive actions.
We have a consolidated data collection template that measures the different types of energy, waste, and water. Where does it come from? Knowing what information you need, where it is and who has it is often the biggest challenge.
We are investing in technology that will enable us to determine specific emissions of key product lines supporting our customers in their sustainability objectives and their reporting requirements.
We are also investing in how to report the data back in a visual way so that people can see the impact over time. It helps people understand that this is just another piece of information used to manage the business like any other KPIs, financial or otherwise. This drives sustainability literacy and capability throughout the organisation. Building this muscle is critical – it can’t sit with just a few, it needs to sit with many.
HOW DO YOU DRIVE CHANGE THROUGHOUT THE BUSINESS?
We work closely our commercial and sales teams as we think there is a real opportunity to support our customers who are having the same challenges. We need to amplify the message that sustainable operations and performance holds commercial value, as it may come at a cost, but the benefit is you’re derisking your supply chain and working with partners that can evidence and advance sustainable practice and performance over time.
We have created a knowledge centre where we publish information for our sales teams to share with their customers. We incorporate it into sales training and marketing communications. We have online training sessions, webinars, drop-ins, and many different formats to help build our teams’ understanding and capability.
WHAT ADVICE WOULD YOU GIVE TO COMPANIES WHO SUPPLY GROUP 1,2 AND 3 COMPANIES?
1. Engage your team. There are always people in any organisation who are passionate about sustainability and want to be involved. Appoint such people as project leads.
2. Start collecting the data for what, where and how much energy is being consumed.
3. Prioritise what you are going to focus on and, as importantly, what you are not.
4. Package the data so that it can be communicated internally your teams and externally to your customers.
5. Have a conversation with your customers. Ask them where they see you in their world – as a supplier, how critical are you to them. It will create a whole new level of conversation and may create new opportunities or a competitive advantage.
6. Include capabilities and experience in sustainability as part of your hiring criteria.
The best mindset you can have on this one is being open to change and really asking yourself if there are new ways to tackle, what might be considered, old problems. Change starts with tiny steps you just need to pick a focus and start – it’s that kind of action and the uncovering of these opportunities, where for me, it gets really exciting.
FESPA UK launches world-class Waste Accreditation Scheme
As business owners in the graphics industry, we are all acutely aware of the amount of waste we generate that ends up in landfills. Earlier this year, during my sustainability study tour, I spent a couple of days visiting FESPA UK , visiting recycling facilities, and getting an in-depth understanding of how their program works. It is the first industry-specific solution of its kind in the world; Suzi Ward and Jon Hutton from FESPA UK speak with Digital Image Magazine in this exclusive interview.
By Janet Maitland
WHAT IS THE FESPA UK WASTE ACCREDITATION SCHEME?
The FESPA UK Waste Accreditation Scheme is an initiative to assist businesses in the graphics and printing industry with effective waste management and sustainability practices. Launched in 2022, the scheme provides a structured framework for companies to assess and optimise their waste systems, with a collection service designed to increase recycling rates, eliminate landfill usage, and achieve cost savings.
WHAT DO THE BUSINESSES WHO BECOME ACCREDITED RECEIVE?
As part of the accreditation process, companies receive a range of tailored services designed to enhance their sustainability efforts. These include a comprehensive waste assessment to evaluate current practices and identify areas for improvement, as well as site audits that analyse production processes, waste outputs, and existing services to develop customised sustainability solutions. Participants also receive a detailed waste management plan and an accreditation logo to showcase their commitment to responsible practices, with annual reassessments ensuring ongoing compliance and continuous improvement.
WHAT WASTE MATERIALS DO YOU COLLECT?
The objective is to generate waste streams that can be given a second or even third life instead of ending up in landfill. We have created working solutions for numerous materials, including ACM, rigid PVC foamboard, rigid polypropylene, PVC banners, polyester fabrics, label waste, PETg, polycarbonate, self-adhesive vinyl, liners and siliconised papers. We have a network of third-party recyclers, and we work with each printing business to tailor a collection schedule; however, it is critical that the materials are segregated before they are palletised or bagged for collection, so there is also a lot of training and education that happens. We also go beyond production waste; for example, we can collect it from exhibitions or retail sites after a brand activation.
WHAT ABOUT REPORTING?
Accountability is critical for us, especially with the new legislation around greenwashing in the UK. We track all materials at the individual and bulk levels, including what was collected and how much. Most importantly, we can feed this back to the printer for use in discussions with their clients.
WHAT’S BEEN THE FEEDBACK SO FAR?
Well, let’s start with the numbers. To date, we have over two hundred companies interested in becoming accredited. In the last 12 months, we have collected around 4000 tons of waste, the equivalent of a semi-trailer a day or 56,428 wheelie bins of waste, which was either recycled or diverted to waste to energy if it couldn’t be recycled.
We are also getting feedback that the program is paying dividends, with companies winning new business from companies they have not previously dealt with. In reality, the investment is not as much as you think, as you need to pay to dispose of your waste regardless; this is just doing it more responsibly and sustainably. It is an investment, but it is an investment in the future and the future of your business.
Authors Note: So what are the implications for Australia? That is a broader and more complex conversation which we need to start having more regularly together as an industry, and which our industry associations are best placed to lead. If you wish to have further discussions about sustainability in our industry please email janet@imagemagazine.com.au or reach out to me via linkedin.
Australian Waste Recycling and Sustainability: Insights from David Walton
As sustainability becomes a business imperative, the printing and graphics industry in Australia faces unique challenges in adapting to this new reality. David Walton, Managing Director of Omnigraphics and MMT Print, has taken bold steps to address these challenges by developing the recycling company Climate One. In this article, Walton shares practical insights into implementing sustainable practices, overcoming industry-specific obstacles, and preparing for a future shaped by environmental regulations.
By Janet Maitland
THE PLASTICS PROBLEM
According to Climate One, the Australian soft PVC industry disposes of 22,000 tonnes of waste into landfills annually, with Australia’s advertising and media segment contributing over 2,500 tonnes of this waste. It is estimated that 115,000 tonnes of soft PVC are in circulation. While plastics account for about 3% of Australia’s overall waste, only 13% of plastics were recycled in the 2020–21 financial year, with the remainder ending up in landfills.
It is important to note that these figures are based on weight, which may not accurately capture the actual volume of plastics consumed. Lightweight plastics can occupy disproportionate space in landfills and have broader environmental consequences, including pollution, litter, greenhouse gas emissions, and water consumption.
DECADES OF PRINTING EXPERIENCE
Omnigraphics, founded in 2001, operates out of Port Melbourne, specialising in large-format digital printing for out-of-home advertising, retail and events. Its Queensland-based counterpart, MMT Print, established in 1993, focuses on trade printing for businesses and agencies. Together, these businesses employ close to 100 staff and bring decades of expertise in wide-format and signage production.
Walton’s career spans 17 years in the printing industry, starting as a fabricator at Omnigraphics before advancing through production and operations management roles. In 2022, he stepped into the CEO role and became the owner of both companies in mid-2023 after acquiring them from QMS.
THE GENESIS OF CLIMATE ONE
The concept for Climate One originated seven years ago when one of Omnigraphics’ major clients, the Transport Accident Commission (TAC), approached the company for a sustainable solution to its outof-home advertising waste.
“TAC challenged us to recycle the end-of-life billboard materials we produced for them,” Walton recalls. “We explored different approaches and eventually developed a mechanical process to separate PVC and polyester without chemicals, reducing energy use and environmental impact.”
Launched in 2023, Climate One offers recycling solutions tailored to the wide-format printing industry. The business recycles soft PVC products such as banners and tarpaulins and handles PVC-polyester mixes. Its first facility, located in Queensland, has a processing capacity of 4,000 tonnes, with additional sites planned in other states starting in 2025.
ADDRESSING CHALLENGES FOR THE AUSTRALIAN INDUSTRY
The printing and graphics industry presents unique hurdles in recycling due to the multi-material composition of its products.
“Many of our products are not single-material plastics, which complicates recycling,” Walton explains. “Logistics are another challenge—transporting materials across Australia for processing adds significant costs.”
To address these issues, Climate One has partnered with the University of Queensland to refine adhesive removal processes and develop scalable solutions. Plans are underway to implement advanced plastic separation technologies to expand the range of recyclable materials and repurposed products.
NATIONWIDE COLLECTION AND PROCESSING
Climate One operates collection points in Victoria and Queensland and services clients nationwide through partnerships with installers. These installers manage the collection of end-of-life materials, ensuring they are returned for recycling.
“Installers play a key role in collecting campaign materials,” Walton notes. “We’ve also ensured that our recycling process is compatible with all major printers’ technologies so that we can accept and process materials regardless of their origin.”
The initiative has already gained traction with major brands such as Westpac, Woolworths, and Mercedes-Benz, who are integrating Climate One’s solutions into their advertising campaigns.
THE IMPORTANCE OF DATA-DRIVEN SUSTAINABILITY
Accurate data collection is critical for tracking progress and meeting compliance requirements. Walton’s businesses have implemented a customised tracking system to monitor material usage, waste generation, and recycling rates.
“We’ve developed a powerful internal system that allows us to track production metrics, waste, and recycling in real time,” Walton explains. “It’s essential to have this level of granularity when preparing for audits and reporting.”
However, Walton warns that preparing for sustainability reporting is a significant undertaking:
“These third-party audits are intense. They require years of data on materials, energy use, and waste streams, all verified with documentation. Businesses need to start collecting this information now if they want to stay ahead.”
ACTIONABLE ADVICE FOR BUSINESS OWNERS
For those embedding sustainability into their operations, Walton offers the following steps:
1. Start Tracking Waste and Emissions:
“Simple tracking systems provide a baseline for future improvements. You’ll need detailed data for compliance audits, so it’s better to start now than try to backtrack later.”
2. Collaborate with Suppliers:
“Understand the sustainability equipment and your materials and identify opportunities for improvement or substitution.”
3. Partner Strategically:
“Work with recycling specialists and suppliers who understand your business. Collaboration is key to finding meaningful solutions.”
4. Engage Clients:
“Major brands are willing to pay for sustainable practices. Proactively discuss your capabilities and align with their ESG reporting requirements.”
5. Prepare for Regulation:
“Mandatory climate reporting is now legislated. Familiarise yourself with requirements, determine what impact it will have on your business (particularly Scope 3 to Group 1, 2 or 3), and establish processes to comply.”
LOOKING AHEAD
Walton believes the future of wide-format printing hinges on the industry’s ability to adapt to environmental pressures. He stresses that collaboration between printers, suppliers, and government bodies is essential for driving innovation and scaling recycling solutions.
“Sustainability isn’t just about meeting regulations; it’s about staying competitive in a market where clients prioritise environmental responsibility,” Walton concludes. “The businesses that invest in sustainable practices today will lead the industry tomorrow.”
David Walton
Innovative signage shapes Queens Wharf Brisbane
Queens Wharf Brisbane, a $3.6 billion development, is redefining the city’s riverfront as a must-visit destination for tourism, entertainment, and lifestyle. Officially opened in August 2024, the precinct spans 26 hectares and includes a luxury hotel, fine dining, and shopping.
The new Sky Deck, an elevated platform 100 metres above the Brisbane River, offers panoramic views of the city, while the new Neville Bonner Bridge connects the precinct to the South Bank, enhancing accessibility and flow for visitors.
Against this backdrop, CV Media & Signage partnered with Destination Brisbane Consortium to bring the development’s signage to life. Tasked with creating a range of innovative, custom signage solutions, the company expertly combined digital and static elements that are practical and enhance the precinct’s aesthetic appeal.
CV Media & Signage delivered complex signage installations across various locations, with each sign capturing the unique atmosphere of its space, including way-finding and digital advertising displays. To meet the design brief, elements like timber, granite, and stone were combined with durable materials such as aluminium, steel, and high-end paint finishes, achieving a seamless and cohesive look.
“A lengthy approval process for material orders required a strategic approach. By preordering components like internal frameworks and print media that were unlikely to change, our team stayed ahead of production deadlines, mitigating any unforeseen delays,” says Gerard Douglas from CV Media & Signage.
Integrating natural granite cladding into six different sign types was among the most significant challenges. Granite panels required precise cutting and mitring, a meticulous job that took five weeks for a specialised three-person team of tilers to
complete, producing the final 32 graniteclad signs. To mitigate lead time issues, the company established a dedicated workspace for granite cladding within their factory, enabling a smooth production flow without waiting for other stages of the project.
Three main printers powered the production: the HP Latex 2700 W for vibrant, eco-friendly prints, the HP Latex R2000 for rigid materials with high-quality finishes, and the Durst P5 350 for large-format digital prints. These printers allowed CV Media & Signage to meet the diverse material and design requirements, delivering durable, high-quality signage that met the aesthetic and functional needs of the precinct.
Timber posts, reinforced with hidden steel supports and custom-routered connection plates, provided strength while preserving the natural appearance. The project also featured digital signage in five sign types, including 43-inch touchscreen way-finding totems, 24inch lift signs, and freestanding directional signs with double-sided P3.9 LED displays. A standout feature is the 360-degree destination ID totems, featuring flexible P2 LED screens that curve smoothly around each structure.
Strong project management was vital, with collaboration across teams and departments, bringing the designs from concept to reality while adhering to construction standards and budget.
The installation phase presented some hurdles. Strict working hours on the unioncontrolled site limited the available time for installation, and installers had to be union
members, which limited the number of concurrent installations that could take place. Additionally, delays caused by other contractors required CV Media & Signage’s team to adapt on the fly, often adjusting schedules and reallocating resources to accommodate shifting timelines. Although installation gained more flexibility towards the project’s end, particularly when The Star casino area was handed over, the team still faced a compressed timeframe, requiring rapid completion of the signage installation at that point.
By balancing artistry and technical precision, CV Media & Signage provided Brisbane’s newest landmark with visually compelling, functional signage that enriches the precinct’s overall experience.
“CV Media & Signage were a pleasure to work with on the Queens Wharf project. Their dedicated sales and project management teams provided excellent support throughout, ensuring our needs were met with professionalism. They offered creative, valueengineered solutions that helped us maintain the unique design intent while reducing overall costs. CV Media & Signage’s ability to adapt and problem-solve made the process smooth and we are very pleased with the results,” says Luke Ribeiro, Quantity Surveyor from Destination Brisbane Consortium
As the Queens Wharf welcomes visitors, each sign not only serves as a navigational tool but as an enhancement to Brisbane’s hospitality, entertainment and public spaces.
A Greener Tomorrow Starts Today: Inside swissQprint’s Greentech Revolution
Sustainability has become essential, challenging businesses to innovate while meeting growing environmental expectations. swissQprint offers a bold solution – proving that highperformance printing and environmental responsibility are not mutually exclusive.
The company says its commitment to sustainability is not just a buzzword; it’s embedded in every aspect of product design, manufacturing, and operation, ensuring long-term environmental benefits and operational efficiency for businesses worldwide.
A COMMITMENT TO LONGEVITY AND INNOVATION
At the heart of swissQprint’s approach is machine longevity. Over 90% of their first-generation printers are still operating today, a remarkable achievement in an industry driven by constant upgrades. This focus on durability reduces waste and creates a standard where products are built to last. By prioritising repair over replacement, swissQprint extends the life of components - like print heads and circuit boards - through refurbishment, reinforcing a circular economy that minimises waste while saving customers money. Their philosophy empowers businesses to operate more efficiently. With fewer service calls, downtime is minimised, and maintenance costs are kept low. This reliability ensures high productivity for companies running multi-shift operations, reducing disruptions while remaining eco-friendly.
ENERGY-EFFICIENT BY DESIGN
swissQprint designs machines for the future. Their LED-based UV technology eliminates the need for heating or ventilation systems, significantly reducing energy consumption. On average, these printers consume just 2.2 kWh per hour, roughly the same energy as a household kettle, setting a benchmark in energy-efficient printing.
The focus on clean, VOC-free inks, which are Greenguard Gold certified, enhances workplace safety and sustainability by eliminating harmful emissions. These technologies reflect swissQprint’s commitment to helping businesses meet sustainability goals without sacrificing productivity or print quality.
A CIRCULAR ECONOMY IN ACTION
swissQprint embraces circular economy principles by reintegrating refurbished machines into the market, ensuring products are reused rather than wasted. High-quality materials such as steel and aluminium replace plastics, making it easy to recycle machines at the end of their lifecycle. This proactive approach aligns with the growing demand for net-zero practices in the print industry.
Their repair-first strategy ensures that faulty parts can be restored, further extending the life of each printer. This ethos reduces environmental impact while maximising customer return on investment, showing that sustainability can drive financial benefits.
LOCAL SOURCING FOR A GLOBAL IMPACT
swissQprint’s sustainability starts close to home. Over 90% of the components used in their printers are sourced from suppliers within an 80-kilometre radius of their headquarters in Switzerland. This regional focus significantly reduces carbon emissions from transportation while fostering local economic growth. Their commitment to renewable energy includes solar panels and hydrobased systems powering their operations, demonstrating that sustainable manufacturing is achievable at scale.
This blend of regional responsibility and global impact sets swissQprint apart, proving that meaningful environmental change starts with thoughtful business practices. Their sustainable framework ensures that businesses benefit from equipment that is both eco-friendly and efficient.
EMPOWERING CREATIVE AND SUSTAINABLE GROWTH
Versatility is key to swissQprint’s value. Their machines handle a wide range of substrates - from wood and textiles to glass - giving businesses the freedom to explore new markets without adding environmental cost. Whether it’s sustainable packaging, personalised home décor, or bespoke signage, swissQprint’s technology empowers companies to create high-value products with minimal impact.
Innovations like neon inks, 3D print effects, and textured printing open creative possibilities, allowing print providers to offer unique products while maintaining sustainable operations. This blend of creativity and eco-consciousness ensures businesses can grow sustainably while meeting customer expectations.
PARTNERING WITH POZITIVE FOR SUSTAINABLE SUCCESS
Pozitive Sign & Graphic Supplies proudly represents swissQprint in Australia. With expert knowledge and dedicated support, Pozitive ensures businesses can leverage swissQprint technology to achieve environmental and operational excellence. Whether a company wants to reduce its environmental footprint or expand into new creative markets, the Pozitive team can help identify the right solution.
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Global Brands, Local Access: Graphic Art Mart delivers sustainable solutions
In today’s rapidly evolving world, sustainability has become a paramount concern across industries, including the signage industry. As businesses and consumers increasingly prioritise eco-friendly practices, innovative solutions like PVC-free print film have gained momentum.
SO WHAT IS PVC-FREE PRINT FILM?
PVC-free print film is a cutting-edge material designed for promotional signage and graphic applications. Unlike traditional PVC print films, it is composed of non-PVC materials such as polypropylene, making it an eco-friendly choice.
ENVIRONMENTAL BENEFITS OF PVC-FREE PRINT FILM:
One of the primary advantages of PVC-free print film is its positive impact on the environment. By eliminating PVC, a material known for its harmful environmental consequences, the film significantly reduces carbon footprint and waste generation.
HIGH-QUALITY PRINTING AND APPLICATIONS:
PVC-free print film doesn’t mean compromising on quality. Graphic Art Mart offer a wide range of PVC free options including:
• ARLON’S VITAL V9700 The Arlon Vital V9700 is an eco-friendly film designed to deliver exceptional performance while reducing environmental impact. Its water-based formulation minimizes the release of harmful chemicals into landfills and reduces VOC emissions by 57.1% during manufacturing. Engineered for precision, it offers excellent print-to-cut accuracy, ensuring clean and precise designs. With high heat tolerance, the V9700 is ideal for applications exposed to extreme temperatures, and its innovative composition eliminates the release of chloro chemicals, promoting sustainable waste management. Designed to reduce waste and rework, this film saves time and labour, making it a smart, environmentally conscious choice for professional projects.
• AVERY DENNISON’S SP1504 EASY APPLY RS™ The SP1504 Easy Apply RS™ features Avery Dennison’s proprietary Easy Apply RS™ technology, which includes an innovative air-egress feature and a low initial tack adhesive. This combination allows
for easy repositioning and sliding, ensuring precise application and eliminating wrinkles and bubbles for a smooth, professional finish every time.
Committed to sustainability, the SP1504 Easy Apply RS™ offers a PVC-free alternative to traditional vinyl films. Made from a PUblended material, it contains no chlorine, phthalates, or other halogens, significantly reducing the emission of volatile organic compounds (VOCs). This eco-friendly formulation not only benefits the environment but also ensures compliance with increasingly stringent environmental regulations.
• ZERO PVC-free print film doesn’t mean compromising on quality. Products like the Zero Eco Print Green and Xer Eco Matt Dott have a smooth matte finish, ensuring premium colour reproduction, enhancing the visual appeal of printed graphics. The films are dimensionally stable, maintaining its shape and size, making it ideal for various applications like wall decals, window graphics, events, trade shows, display panels, and point-of-sale materials. Its water and tear resistance properties ensure durability, even in challenging conditions.
COST-EFFECTIVENESS AND EASE OF USE:
Opting for PVC-free print film won’t harm your budget. In fact, it offers a cost-effective solution for high-quality prints, helping businesses reduce costs while fulfilling their sustainability goals
THE FUTURE OF PRINTING:
PVC-free print film represents a significant step towards a more sustainable future for the signage industry. As awareness and demand for eco-friendly alternatives continue to rise, this innovative solution is poised to become the industry standard. By embracing PVC-free print film, businesses can enhance their brand image, meet customer expectations, and contribute to a greener planet.
Apex Signage improves profitability, productivity and sustainability with Elitron from Currie Group
Founded in NSW in 2011 by Nick Greally, Director and Kadie Greally, CFO, Apex Signage has long been a fixture in Australia’s signage landscape. It is known for its dedication to quality and local values. Initially operating as a local B2B company in Sydney, Apex has progressively expanded to serve diverse industries, including construction and architecture, providing multisite branding, window films, and vehicle graphics.
This growth has extended across state lines, with recent expansions into Queensland and Victoria. These expansions have allowed the company to better serve national clients and broaden its service portfolio.
Apex recently invested in an Elitron Spark digital cutter. This investment aligns with the company’s strategy to advance its technology and respond to market demands for faster production turnarounds. Sam Arnold, Director of Apex Signage, notes that the purchase was driven by a need to replace aging machinery, improve cutting precision, and enhance overall efficiency. “We saw the Elitron as an opportunity to not only increase production but also to reduce the errors associated with hand cutting, which would directly impact our quality and consistency,” he explains.
Initially, Apex approached Currie Group while looking into a new printer, but upon learning about Apex’s search for a cutting solution, Currie Group introduced the Elitron Spark. The team at Apex conducted a virtual inspection of the machine, facilitated by Currie Group at the Elitron factory in Italy. Nick Greally was impressed by the Spark’s robustness, versatility, and quality. Past service issues with other suppliers had made Apex particularly cautious about establishing a new vendor relationship, but Currie Group’s reputation as a service-oriented company eased their concerns.
Arnold expands, “We have had issues with after-sales support in the past, so finding a partner who prioritises customer service was crucial. Currie Group demonstrated a strong commitment to service, which gave us confidence in their ability to support us long-term.”
The installation process was complex due to the machine’s location on a mezzanine level, but Currie Group handled it seamlessly. “Currie Group kept us informed at every stage and proactively addressed any challenges, which meant we didn’t have to worry about any unexpected issues,” Arnold adds. “The machine was up and running within days, and the transition was smooth, thanks to the guidance from Currie Group’s engineers. Our team was given comprehensive training to ensure we could operate the Elitron to its full potential.”
Since installing the Spark, Apex has seen a significant increase in production capacity and efficiency. The Spark’s precision has reduced lead times and enabled jobs to be completed more quickly. Additionally, removing the manual elements of table work has decreased human error, leading to enhanced product quality and efficiency. “The gain in efficiency has optimised operations and frees up skilled staff to focus on more complex tasks, thereby elevating overall productivity. The reduced error rate has resulted in less wastage, by eliminating human error during production and due to the precision of the cutter”, observes Arnold.
Paul Whitehead, Business Unit Manager – Sign & Display at Currie Group says “Currie Group is proud to support Apex Signage with the addition of the new Elitron Spark cutting system which marks an exciting step forward in our commitment to helping clients expand capabilities and drive efficiencies. Adding this new technology to the two Canon Colorado’s we’re already servicing at Apex allows us to provide a more integrated, versatile print and cutting solution. We are thankful for Apex putting their confidence in Currie Group in helping them serve their growing demand with speed, precision, and reliability.
The purchase of the Elitron through Currie Group has strengthened Apex’s production capabilities, positioning it as a more competitive and reliable signage provider.
Kickstarter Fleet Training Program Opens Pathways into the Automotive Industry
Avery Dennison recently launched the inaugural Kickstarter Fleet Training Program, a free training initiative designed to provide opportunities in the automotive industry for individuals facing barriers to employment. The program prepares participants to be “Sign/Wrap Shop Ready” and was developed and led by Avery Dennison to address the growing demand for skilled workers in the vehicle and fleet wrapping sector.
BUILDING PATHWAYS TOGETHER IN THE AUTOMOTIVE INDUSTRY
“For over 12 months, Avery Dennison has worked to bring the Kickstarter Fleet Training Program to life by collaborating with like-minded organisations,” says Jordan Leach, Business Director, Graphics Solutions, Australia and New Zealand and ASEAN, Avery Dennison. “We are delighted to work with MTA Queensland as a new partner, whose outreach will connect this program with participants from across Queensland.”
EMPOWERING TOMORROW’S AUTOMOTIVE WORKFORCE
“It’s incredibly rewarding to see these participants engage and develop their skills throughout the program. Empowering the next generation of automotive professionals is crucial, and we’re proud to play a role in their journey,” says Vaughan Philip, Technical Trainer at Avery Dennison.
“Initiatives like this are vital for attracting new talent to the industry, and MTA Queensland is proud to partner with Avery Dennison to make this possible. We believe that investing in training and development is essential for addressing current workforce challenges and creating a sustainable pipeline of skilled professionals,” adds Sadi Brad Flanagan, Director of Industry Initiatives at MTA Queensland.
The curriculum concluded with an Industry Open Day, which allowed participants to network with industry leaders and potential employers. This gave them connections, business insights, and exciting future career opportunities.
As Avery Dennison advances this initiative, the company invites other organisations to support future cohorts, collectively expanding pathways into the automotive industry.
Please email crystal.bian@ap.averydennison.com if your company would like to participate in upcoming training programs and meet the next group of participants.
PROGRAM HIGHLIGHTS
Hosted by the Avery Dennison Training & Innovation Centre on the 14th of October 2024, the intensive 5-day Kickstarter Fleet Training Program offered comprehensive hands-on experience in fundamental vehicle wrapping skills. Participants mastered vital skills such as vehicle cleaning, inspection, basic and advanced wrapping techniques, and exposure to paint protection and colour change films.
Avery Dennison is dedicated to fostering a steady influx of capable professionals by providing high-quality training in a supportive learning environment. “I truly appreciated the opportunity offered by Avery Dennison and MTA Queensland. This training has given me the confidence and skills I need to pursue my passion,” shared one enthusiastic participant.
Bright white, day or night
Every day, Australian workers service high-powered equipment, build and fix roads, and manufacture the goods we use regularly. They shouldn’t put themselves at risk when doing so, but nearly 3 million employees are injured on the job each year. Workplace safety has improved in recent years, yet further action must be taken to ensure workers enjoy a workplace free from hazards. Safety signage plays a vital role in providing a safe workplace. Employers implementing effective, clear visual communication may enjoy fewer accidents and injuries, increased efficiency, and safe behaviour throughout their facility.
Good signage warns workers about hazards, regulates safety behaviour or provides emergency information while complying with specific regulations regarding design and use. The seven categories of safety signs include danger, warning, prohibition, mandatory, restriction, emergency information and fire. They can provide information about safeguards and procedures that must be followed or equipment that must be worn. They can draw attention to a nearby hazard or potentially dangerous situation or direct people towards essential safety gear and fire safety equipment.
For safety signage to be effective, it must first attract attention and then convey concise information in as little time as possible. Studies have shown that brighter signs, with more contrast, attract attention and convey information faster. This further reduces the risk of an incident by removing the additional factor of people not having seen a sign or not taking action in a timely manner.
These critical signage assets must always be visible to improve worker safety. Retroreflective technology makes signs more visible at dawn, dusk, and night. Microprismatic technology creates the
necessary contrast for the sign to stand out under ambient light and further increases its visibility at night by directing the light to site users with a light source (headlamps, torches, headlights, etc.).
Signage is vital in telling workers what hazards are present and how to avoid them. To be most effective, these signs must be visible in all conditions. Make your safety signs stand out with 3M Advanced Flexible Engineer Grade reflective sheeting series
7300. Your images and graphics will shine against its crisp white surface and help draw attention to a nearby hazard or potentially dangerous situation.
Exploring the World of Specialty Films with General Formulations and Spicers
Spicers offers a versatile range of specialty films from General Formulations , expanding possibilities for digital printing and signage projects.
A vibrant, iridescent film perfect for creating eye-catching decals, retail displays, and packaging. Its dazzling holographic effect adds a dynamic visual impact to any project.
This dynamic, sparkling film adds shimmer and brilliance to your designs. It is perfect for retail displays, POP signage, decals, and more. It is a stunning way to make any project shine.
These films, including the Print Solutions of GF 765 Rainbow Holographic, GF 767 Sparkle Holographic, or Cut Solutions of GF 759 Silver Chrome, and GF 760 Gold Chrome, provide unmatched creative opportunities for designers, printers, and installers. The collaboration between Spicers and General Formulations ensures customers receive premium materials and tailored solutions for their specific needs.
One of the highlights of this product range is GF 765 Rainbow Holographic, a 6.0 mil / 150-micron film with a permanent acrylic pressure-sensitive adhesive. Its stunning holographic effect makes it ideal for decals, retail displays, holiday graphics, and packaging applications. The film’s 90# / 145 gsm lay-flat liner offers excellent dimensional stability, allowing for high-quality digital printing across various platforms, including solvent, latex, and UV inks. This film’s iridescent finish adds vibrant, eye-catching appeal to any project.
Similarly, GF 767 Sparkle Holographic offers a dynamic, shimmering effect that is perfect for retail displays, POP signage, and more. Like the Rainbow Holographic, it provides high stability and compatibility with solvent, latex, and UV technologies, ensuring sharp, vibrant graphics. Both holographic films offer exceptional visual impact, making them ideal for designers seeking to differentiate their projects with a touch of brilliance.
GF 759 Chrome Silver and GF 760 Chrome Gold provide the perfect Cut Solutions for those needing a sleek metallic finish. These 2.0 mil / 50 mic polyester films, designed for sign-cutting machines, offer print-receptive surfaces for UV inks. They are ideal for architectural signage, product identification, and point-of-purchase displays, with their chrome finishes simulating metallic looks for a sophisticated touch. Their permanent adhesive ensures durable application, making them reliable for standout projects.
Noting the range and flexibility, Wayne Hood, Spicers Visual Communications Portfolio Manager, says, “General Formulations’ specialty films provide our customers with the creative flexibility to produce standout work. By stocking these films, Spicers gives customers the tools to create unique, impactful installations that set them apart in the marketplace.”
Kevin Kelly, General Formulations Sales Manager, adds, “Our partnership with Spicers ensures customers have access to a wide array of specialty films, backed by the technical expertise and collaborative approach that Spicers brings to every project.”
This partnership between Spicers and General Formulations offers customers high-quality specialty films, empowering them to deliver exceptional results in retail signage, architectural installations, decals, and more. Spicers provides the perfect solutions for today’s creative market with these innovative films.
Sleek, metallic finishes ideal for architectural signage, product identification, and point-of-purchase displays. These premium polyester films provide a sophisticated, durable look that stands out in any project.
Spot the Dog delivers creativity to the film & TV industry
Based in the Gold Coast, QLD, Spot the Dog is a printing company catering to the Film and TV Industry, which has a reputation for flexibility, creativity, and precision, delivering tailored print solutions that meet the unique demands of this unique sector.
To enhance their capabilities and offer even more specialised products, they invested in a Mimaki UCJV330 UV roll-to-roll printer due to its versatility and varied and unique print applications.
According to Johann Kwiatowski, founder and director of Spot the Dog, investing in the Mimaki UCJV330 was an easy decision due to the model’s cutting-edge capabilities. “We specifically sought out this printer for its textured printing, spot gloss, white, and multi-layer printing options,” he explains. “It’s also incredibly flexible with media
has transformed our approach to short-run, highly customised jobs,” Kwiatowski says. “Its versatility lets us offer more tailored solutions to our clients in ways that were difficult or time-consuming before.”
One project that illustrates the power of the Mimaki UCJV330 involved creating textured bottle labels, which offered a tactile dimension that traditional labels cannot. The printer’s textured print feature also proved invaluable in producing intricate Hot Wheels dioramas, bringing realistic detailing to tiny items in these set designs. Kwiatowski shares, “The textured printing feature has been a game-changer. It brings a new dimension to our work that our clients love and lets us experiment in ways we couldn’t before.”
handling, allowing us to print on non-standard substrates like cardboard sheets and thin plastics. This flexibility is essential in our line of work, where every project is different.”
Since installing the UCJV330, Spot the Dog has streamlined its workflow while offering a wider variety of products. For instance, printing directly onto speciality media such as mirror gold polyester vinyl has not only enhanced customisability for clients but has also allowed the company to handle projects with quicker turnaround times. “This machine
From installation to setup, Kwiatowski found the process quick and straightforward. Mimaki’s software has proven userfriendly and practical, making everyday tasks more efficient. “The white and gloss layer printing and cutting features on the Mimaki are incredibly intuitive,” Kwiatowski remarks, adding, “This part of the software is well streamlined, making it easy to offer the high-quality finishes our clients expect.”
Chris Dutkowski, National Marketing Specialist for Mimaki, applauds Spot the Dog for their innovative use of the UCJV330. “It’s exciting to see such a cutting-edge customer like Spot the Dog leverage our UCJV330 for high-
profile projects in film and TV,” says Chris. “They’re truly pushing the boundaries of what’s possible in this industry. It’s a great example of how our printers can unlock new creative options and meet the specialised needs of demanding industries.”
The Mimaki UCJV330 has proven to be a perfect match for Spot the Dog, offering high-quality results and unrivalled flexibility. The team has received overwhelmingly positive feedback from their clients, who appreciate the high level of customisation available for each job. “Our clients in the film and TV industry value the broad range of unique customisation options that we now provide, along with quick turnaround times,” Kwiatowski says.
With the capabilities of the Mimaki UCJV330, Spot the Dog is positioned to continue delivering one-of-a-kind print solutions that meet the evolving needs of its clients. Whether it’s textured labels, custom props, or unique media finishes, Kwiatowski and his team are ready to take on more creative challenges than ever before.
For businesses in branding, print, or media production, the Mimaki UCJV330 offers many opportunities to enhance creative output. Its multi-layer printing, spot gloss, and textured features make it versatile, while its streamlined software ensures an easy and efficient workflow.
Mimaki Australia can arrange a demonstration at one of its three showrooms in Sydney, Melbourne, or Brisbane. Experience firsthand how the UCJV330 can transform your business and give you the edge you need to tackle any project creatively and confidently.
New Tools and New Opportunities as Ball & Doggett expands range
In a strategic move to broaden its offerings, Ball & Doggett recently acquired Sign Essentials , stepping into the growing markets of CNC routers, lasers, and flatbed cutters.
While Sign Essentials continues to operate independently from its Geebung location in Queensland, the acquisition has enabled Ball & Doggett to deliver advanced technology options to customers aiming to diversify their business.
Speaking about the acquisition, Rob Brussolo, GM of Sign, Display, and Digital, says, “We were hearing from our customers that there was real interest in diversifying their business. We saw the product range that Sign Essentials offered and thought there was a great opportunity to bring new technology to our customers.”
iECHO
A range of flatbed cutting machines integrate advanced technology and high efficiency and are designed specifically to meet the needs of modern printing, packaging, labelling, textile, sign-making, or point-of-sale businesses. They perform well in cutting fabrics, films, boards, and various other materials, whether in roll or sheet format. iECHO cutters also have significant advantages in cutting speed and precision and represent fantastic value for money.
IMPACT CNC LIGHTNING LASERS
The Lightning Lasers range includes CO2 and Fibre lasers for cutting, engraving, and marking in industries such as signage, plastics manufacturing, and garment production. The CO2 range is particularly popular with sign and print companies, producing stunning cut-out acrylic and accurate engraving. Impact CNC lasers have been sold and supported in Australia for more than 10 years.
Adding to the growing equipment portfolio at Ball & Doggett, new brands include iECHO flatbed cutters, Impact CNC routers and the Impact CNC Lightning laser range.
“There is real excitement within the business for the opportunity these new products can provide our customers, and we can’t wait to showcase what is possible!” concludes Brussolo.
Businesses wishing to explore options for diversifying are recommended to contact Sign Essentials Australia or their local Ball & Doggett representative.
IMPACT CNC ROUTERS
Durable and affordable CNC routers with products to suit all router applications, including sign making, plastics fabrication, general woodworking, aluminium cutting, cladding and much more. The range of CNC routers is extensive, and several sizes and formats are available within each product range. There are now more than 200 Impact CNC routers in the Australian market.
WARRIOR BOARD
BUILT FOR PRECISION, DESIGNED TO PERFORM
Craft without compromise with Warrior Board a lightweight, fire retardant and 100% PP - PVC Free rigid board.
• Double-sided PP printable face sheet
• Black PP bubble core for great opacity
• Perfect for die & laser cutting, gluing, and creasing.
• Printable on Latex and UV Inkjet flatbeds
Make Warrior Board your sustainable choice for standout projects.
For more information and sales inquiry contact Ball & Doggett: 1300
Why Workplace Policies Matter
Workplace policies are essential for small business owners who want to create a structured, fair, and compliant workplace. These policies outline the expected standards of behaviour, clarify employee rights and responsibilities, and provide guidelines for addressing common workplace issues. When well-drafted and effectively implemented, workplace policies help protect businesses from legal risks, promote a positive workplace culture, and enhance productivity.
COMPLIANCE WITH LEGAL REQUIREMENTS
Having workplace policies can help businesses comply with various legal obligations under employment law. Policies related to health and safety, antidiscrimination, and bullying are not only advisable but often mandatory. Documented policies can provide evidence that the business has taken reasonable steps to meet its legal obligations, thereby providing a degree of protection if issues arise. They are managing employee expectations. Workplace policies set out the standards of behaviour expected from employees and the procedures to be followed in specific situations. This clarity helps prevent misunderstandings and disputes by providing a reference point for employees and management. Employees who understand what is expected of them are more likely to adhere to company rules and conduct themselves appropriately.
REDUCING RISKS
Workplace policies can help protect against risks by providing documented evidence of the business’s stance on particular issues. For instance, having an anti-bullying and harassment policy can help defend against claims if it evidences the company had and applied processes to address such complaints.
CREATING A POSITIVE WORKPLACE CULTURE
By setting standards for behaviour, outlining disciplinary procedures, and promoting workplace safety, workplace policies help foster a respectful environment. Employees who feel safe and valued are likelier to be engaged, leading to higher productivity and lower turnover.
KEY WORKPLACE POLICIES FOR SMALL BUSINESSES
The list of policies can be extensive. At a minimum, businesses should have the following policies in place:
1. Code of Conduct: This policy sets out the expected standards of behaviour for employees. It can cover matters such as dress code, punctuality, and professional behaviour, thereby helping to establish a consistent level of conduct across the business.
2. Work Health and Safety Policy: Work health and safety laws obligate businesses to provide a safe workplace. A related policy outlines the procedures for identifying and managing risks and the responsibilities of employees and management in maintaining a safe work environment.
3. Anti-Discrimination/Respect at Work Policy: A policy that promotes respect can help create a more inclusive workplace. It should outline the steps to be taken if an employee experiences or witnesses inappropriate behaviour.
4. Leave Policy: This policy should cover various types of leave, ensuring employees understand their rights and the process for requesting time off.
5. Grievance Policy: Providing a straightforward process for resolving workplace disputes can help prevent minor issues from escalating. A grievance policy should outline how employees can raise concerns and how these will be addressed.
6. Disciplinary Procedures Policy: Having a policy that describes the steps for managing misconduct can help ensure fair
and consistent treatment of employees. This should include details on warnings, suspensions, and termination processes. REGULAR REVIEWS AND UPDATES ARE ESSENTIAL
Workplace policies are not static documents. Policies must be reviewed and updated regularly as legislation and businesses evolve to ensure they remain relevant and compliant. A review should occur annually or when significant changes occur, such as enacting new employment laws. It is vital to communicate the changes clearly to all employees whenever policies are updated. Failure to communicate policy changes could lead to confusion, non-compliance, or even legal disputes if employees claimed they were unaware of the revised requirements. Providing training sessions can be an effective way to keep employees informed.
KEY TAKEAWAYS
Investing time in implementing, reviewing, and updating workplace policies is worthwhile. Beyond legal compliance and risk mitigation, they also play a pivotal role in fostering a productive, respectful, and safe working environment. Businesses can build a high-functioning team by prioritising effective communication and keeping policies up to date. As always, seek advice to ensure you appropriately cover the field.
Charles Watson GM – IR, Policy and Governance Visual Media Association
Photo Credit: Vitalii VodolazskyiAdobe Stock
Trade Shows Events Seminars
Exhibitions
Open Days Conferences Training
IMPRESSIONS EXPO: LONG BEACH impressionsexpo.com
23-25 January 2025
Long Beach Convention & Entertainment Center, California, USA
MENTAL HEALTH AND ANXIETY AT WORK WEBINAR – WOMEN IN PRINT womeninprint.com.au/network
12 February 2025
FESPA ANNUAL BBQ fespaaustralia.org.au
13 February 2025
Richmond Rowing Club, Melbourne, VIC
FESPA SYDNEY SOCIAL fespaaustralia.org.au
27 February 2025
Sydney Rowing Club, Sydney, NSW
ASGA BOWLS VIC signs.org.au
28 February 2025
Melbourne, VIC
INTERNATIONAL WOMEN’S DAY WITH WOMEN IN PRINT AND UN WOMEN AUSTRALIA womeninprint.com.au/network
7 March 2025
Canberra, Sydney, Brisbane, Adelaide, Melbourne, Perth and online
IMPRESSIONS EXPO: ATLANTIC CITY impressionsexpo.com 20-22 March 2025
Atlantic City Convention Center, New Jersey, USA
ASGA BOWLS QLD signs.org.au
27 March 2025
Brisbane, QLD
ASGA GOLF DAY NSW signs.org.au
3 April
Sydney, NSW
FESPA GLOBAL PRINT EXPO fespa.com 5-9 May 2025
Messe Berlin, Berlin, Germany
FESPA A/NZ DAY fespaaustralia.org.au
7 May 2025
Berlin, Germany
PACPRINT 2025
pacprint.com.au
20 -23 May 2025
The Dome, Halls 2 & 3, Sydney Showground, NSW
Photo Credit: Jonny Gios (Unsplash)
Avoiding Graphic Failure
It happens sometimes. Things go wrong, and self-adhesive graphics fail. While manufacturing defects are beyond our control, most failures stem from factors that can be managed, such as preparation, handling, application techniques, and material selection. While the supplier will support manufacturing faults, the responsibility of addressing other issues falls on the convertor and applicator.
Correcting mistakes and replacing graphics can be both timeconsuming and expensive. Taking precautionary measures before and during installation can significantly reduce risks and ensure a successful outcome.
MATERIAL SELECTION
Choosing a suitable material involves more than only choosing between cast and calendared film. The right material should have features and capabilities that align with the job’s requirements. This includes considering not only the top sheet but also the adhesive. Due to the wide variety of substrates and applications, there is no “one size fits all” solution for self-adhesive media. Even materials designed for specific uses, such as wall films, may not be compatible with every wall due to varying factors. Each job should begin by thoroughly evaluating the surface, assessing the environmental conditions during application and throughout the graphic’s service life, and managing the customer’s expectation of durability and performance.
MATERIAL HANDLING
How you handle, process and store your material is essential. Conditions in your print room will impact print quality. Allow your material to acclimate to the environment before printing. Store your material in optimal conditions as outlined by the manufacturer. You can find this on the technical data sheets. Too much moisture in the atmosphere can cause the media to expand or curl, leading to poor ink adhesion and print quality issues. Low humidity levels can cause materials to contract or create issues with static electricity. Incorrect storage can affect the materials’ future performance and cause premature aging.
Dry your prints properly. It is better to give your customers realistic delivery time frames than rush this step, especially if you are printing solvent or eco-solvent. Residual-trapped solvents can penetrate the adhesive layer and affect its performance.
SURFACE ASSESSMENT
It may seem inconvenient or even unnecessary to conduct a preassessment, especially when your customer wanted the job yesterday and you have done this type of installation many times before, but unless you are 100% sure that every variable is exactly the same, it is worth the time investment.
A substrate’s surface energy will determine adhesion. High-energy surfaces, like metal and glass, create optimal levels of molecular attraction and stronger adhesive bonds, while low-energy surfaces, like plastics, make it more challenging for adhesives to bond and require specialised adhesives like high tack.
You can’t rely on appearances. The paint type and when it was painted will impact adhesion for painted surfaces. If you don’t know, testing is imperative. Testing will also ensure the paint has anchored well to the substrate and avoid the risk of graphic lifting or causing removal damage.
Is the surface in good condition, or is there any damage that might inhibit adhesion or worsen after the graphics are removed? Are there any factory coatings on the surface that may interfere or react with the adhesive, for example, clear coats on vehicles or silicon-based release agents used on certain moulded substrates?
Photo Credit: Svetliy -
DENISE KIRBY
Some surfaces contain migratory contaminants that appear over time. PVC films contain plasticisers that migrate to the surface. Suppose you want to cover a pre-existing graphic with another graphic and later remove that graphic without causing any damage. In that case, there is a risk that the overlay graphic will not be removed easily and cleanly due to the effect of the plasticisers on the adhesive. Substrates like fibreglass, acrylic and polycarbonate may contain trapped VOCs, gas or moisture that can be released over time, causing bubbling and bond failure. Similarly, porous surfaces present several challenges. They can trap air, dirt, chemicals, and moisture, and they may even absorb the adhesive itself. These surfaces are also more complex to clean and dry. Special adhesives or using a primer or sealant may be needed.
SURFACE PREPARATION
Correct cleaning of any surface is a must. A clean surface free of grease, oil, chemicals, and other contaminants is the foundation of every successful installation. It sounds basic, but it is not just a soapy wash. It is thorough cleaning and drying so that no contaminants, solvents, or moisture are left on the surface. It is also important to use the right cleaners, as some will leave behind a thin layer of residue to repel dust and dirt.
APPLICATION TECHNIQUE
Follow the manufacturer guidelines, always! Materials are designed to work under the correct specifications. Common failures are
overstretching films (especially with vehicle wrapping) and not using the recommended post-heat temperatures and techniques. These can cause graphics to pop and lift as they return to their original state.
The wet method application is used to make installation easier. Still, too much water will reduce adhesive bonding and interfere with the adhesive’s performance to the point where the graphic itself may peel or fall off. The risk is increased with removable adhesives, which already have a lower tack.
CUSTOMER EXPECTATIONS (AND YOURS!)
UV, heat and exposure to pollutants degrade self-adhesive films. The more exposure, the faster the deterioration. Technical data sheets provide durability guidelines. It is essential these match with your application, a material has a 5-year durability in Zone 1, vertical and unprinted, and you are doing a vehicle wrap in Australia, you can expect a significant reduction in durability. Sometimes, it is not that the film fails; it is that it doesn’t meet expectations.
By being aware of factors impacting self-adhesive performance and adhering to best practices, you can significantly reduce the risk of self-adhesive graphic failures and ensure successful, longlasting installations.
DENISE KIRBY has nearly thirty years’ experience supplying self-adhesive media to the sign and print industry. Initially starting out in the family business as a distributor, she went on to work for leading self-adhesive manufacturers in marketing, business development and product management roles across Australia and New Zealand. She now has her own business, Kirbyco, which develops and supplies eco-friendly, recyclable and sustainable print media, and created ZERO, a product stewardship scheme which recycles end of life printed media. Denise is highly passionate about the industry and enjoys writing about applications, opportunities and new developments in print and signage. Her goal is to inspire people to explore new creative, functional and sustainable opportunities in print as well as educating the industry on products, trends and innovations.
Photo Credit:
Our bleak future
It sounds calamitous, doesn’t it? Yet it is, and here’s why.
Virtually every client I’ve had, or every business owner I speak with echoes the same sentiment.
“I can’t get good staff/enough staff/trained staff.”
It doesn’t matter the industry; it’s that widespread. But why?
Ever since COVID-19, the world has seemed to be in a catastrophic meltdown of supply chain and staffing issues. Quite simply, the lockdown caused a prolonged period of deprivation, and people managed to save considerable money. Combined with staff downturns and layoffs, the world struggles to merge with its new reality. The building industry in Australia seems to be in chaos, with builders going broke faster than a rat up a drainpipe. Much of this is poor management, but the costs of materials are skyrocketing, so long-term pricing that isn’t linked to CPI or other out-of-control costing increases can and is causing financial devastation.
But back to signage. The same problems impact our industry as well. Because of the major factors, we can’t easily get good staff anymore.
The demand for good quality tradespeople significantly outweighs availability.
We aren’t training enough apprentices and juniors.
The long-term viability of our industry is in our hands, but we aren’t doing enough to ensure our future success. By that, I mean training. I have heard every argument against the hiring of juniors...
Kids are rude, lazy, and lacking in drive. As soon as you invest nine months into them, they get up and leave. They want to be paid tradesman wages for an unskilled position. They show no respect yet expect respect.
I can go on, but you get my drift. And yet, without new juniors,
there will be no future tradespeople. It is up to us. It means adopting some unpalatable ideas like paying an apprentice more. If we don’t, they will take that job as a FIFO or on a CFMEU building site where unskilled people can earn six-figure incomes.
What we offer though, is an eclectic career opportunity that no building or mine site can match. Try these as an incentive:
• Graphic design
• Industrial design
• Digital printing
• Signwriting
• Mural design and painting
• Airbrushing
• Spray painting
• Digital signage
• 3D software design
• Sheet metal skills
• Sign assembly
• LED assembly
• Sign installation
• Vehicle wrapping
• Project management
• Sales and estimating
• Internationally recognised skills and opportunities.
• The ability to multi-skill within the industry
• And the list goes on
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If there is an industry with a wider or more expansive list of skills and opportunities, I’ve yet to see it. But it’s up to us to sell this opportunity; sometimes, young kids don’t always see it. They do see high income now, meaning a new ute and jet ski. So, we have to be smart about it. If you can get an interviewee to bring a parent along, the parent will recognise the advantages of multi-tiered trades. That was a trick my wife came up with, and it worked a treat. It also gave us an insight into what the parents were like. Good parents give you a much higher chance of getting a good kid.
Another challenge we must consider is offering all new staff flexible work hours and days. Consider offering school hours to encourage mums or parenting dads so they can manage school kids while retaining their skills and income.
Others might wish to see what environmental initiatives your company is offering. These are becoming much more relevant today. They might involve simple and conscious use of waste products or supporting threatened fauna around your state. The upside is that you are, of course, doing what you should have been doing anyway. We all are responsible for how we treat our planet, and it is no easy feat to achieve. The upside is win-win.
So now that we have our trainee-apprentices team, how do we keep them long-term?
Money is only one factor in a relationship. Every person wants and needs to feel appreciated and informed.
How secure is my job? Why are people leaving? Why do we seem quiet this month? Why is no one talking to us? Why are suppliers asking for COD?
When there is a lack of transparency and communication, it is human nature to assume the worst. So don’t let it get that far.
Over the years, many of my team members moved from their initial line of employment into other roles and did so very successfully. Not all, I have to say, but the vast majority did. Signwriters who got sick of working on the floor after 20 years moved seamlessly into sales and estimating. My best spray painter ever, morphed into a fabulous workshop manager and LED specialist. Floor hands became CNC router devotees. The list goes on.
At one stage, we introduced a Red Balloon incentive program. It meant that every year a person stayed with the company, they earned 200 “points,” one point equaling $1. The same applies when we have a record month: a team-wide bonus of fifty points each. The points accumulated, and some staff went scuba diving, on cruises to Rottnest Island, to expensive restaurant dinners, and so forth. Not everyone embraced the program; you can’t always please everyone.
We ran the program for about two years before trying something different. Keeping everyone engaged is an ongoing challenge, and that’s the point, right? You must be flexible and brave and try things to do that successfully. Not everything will work, but I can assure you that if you do nothing, then nothing will work.
I do know, without any doubt, that if we as an industry don’t employ and train new people, we will never have the number of tradespeople we need. Imagine paying a tradesperson $200,000 to encourage them to stay. That future isn’t far away if we don’t act now.
I highly recommend that you employ 10% to 20% of your workforce as trainees annually. In five years, you will have a well-trained and loyal team. You have the power to solve your own staffing issues. And while all your problems won’t be solved tomorrow, unless you act now, they will be far worse in five years’ time.
VERNON KINGMAN is a highly respected and prominent figure in the signage industry. He is known for co-founding Kingman Visual in Perth with his wife, Dianne, in 1984. Starting from their garage, the business grew into one of Australia’s leading signage companies, known for major projects such as Perth’s Optus Stadium and the largest sky sign in Australia at St John of God Murdoch Hospital. In 2020, Vernon sold the company. He remains active in the industry as a consultant, continuing to influence and support other businesses in the field. You can contact Vernon at vernonjkingman@gmail.com .
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CHRISTINA BRUCE
Building Trust and Credibility, and driving Sales in the Digital Age
In today’s fiercely competitive market, small businesses face the challenge of finding costeffective, impactful ways to grow their customer base and establish their brand. While traditional prospecting methods like cold calling and email campaigns have long been staples, they alone don’t provide the competitive edge needed to thrive in a digital-first world. Business owners and sales teams must harness modern tools that increase reach, build trust, and turn potential leads into loyal clients.
Enter LinkedIn. Often seen as a platform reserved for job seekers or large corporations, LinkedIn is a powerful, underutilised resource for small businesses. With over 930 million members globally, it has the potential to connect you with the right decision-makers in your industry and help you build credibility as a trusted expert. However, many small business owners are unaware of how to use it effectively or aren’t leveraging its full potential.
At Sellabilities, we’ve noticed a surprising gap in how small business sales teams use LinkedIn—not just for prospecting but for personal branding and establishing themselves as thought leaders. If you’re running a small business and aren’t taking full advantage of LinkedIn, you’re missing out on opportunities to build relationships that can significantly improve your bottom line. Let’s explore why this platform should be an essential tool in your sales strategy and how it can help transform your business.
THE UNTAPPED POTENTIAL OF LINKEDIN FOR SMALL BUSINESSES
One of the most valuable aspects of LinkedIn is its ability to connect you directly with key decision-makers. For small businesses, especially those with limited marketing budgets, LinkedIn offers an efficient and affordable way to reach more people who can directly influence purchasing decisions.
Research from LinkedIn reveals that salespeople active on the platform can reach up to 60% more decision-makers than those who don’t use LinkedIn as part of their sales strategy¹. This means that by simply engaging on the platform, small business sales teams can cast a wider net and open doors that might otherwise remain closed using traditional methods.
LinkedIn also enables sales teams to build deeper relationships with their prospects by positioning themselves as trusted experts. A study by LinkedIn found that buyers who engage with a salesperson on the platform are five times more likely to view them as a trustworthy partner². Trust is a crucial element of any sales relationship, and it’s essential for small businesses trying to stand out against larger, more established competitors. Demonstrating your expertise and commitment to solving customer problems makes it easier for potential clients to choose your small business over the competition.
BUILDING CREDIBILITY THROUGH PERSONAL BRANDING
Personal branding is a critical way for small business owners and salespeople to stand out on LinkedIn. It goes beyond posting a polished profile picture or sharing your job title—it’s about showing your expertise, sharing your insights, and letting your professional values shine. Your personal brand is how others perceive you, your business, and your role.
According to the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report, 62% of B2B decision-makers say that thought leadership—content and insights shared by individuals—can directly influence their willingness to do business with a company³. This means consistently sharing valuable insights on LinkedIn can dramatically enhance your chances of converting leads into paying clients. Whether you’re sharing industry trends, providing expert advice, or offering tips on overcoming common challenges, you’re positioning yourself as someone who understands your field and can help others navigate it.
Photo Credit: Summit Art Creations
LINKEDIN’S HIGH ROI FOR SMALL BUSINESS SALES TEAMS
Regarding ROI, LinkedIn offers small businesses an impressive return on investment. For many small businesses, marketing resources are often stretched thin, making it critical to allocate them wisely. LinkedIn’s ability to boost visibility, build credibility, and cultivate meaningful relationships provides an affordable way to drive long-term growth.
The benefits of LinkedIn extend beyond prospecting. By consistently engaging with your network, you not only increase the likelihood of reaching decision-makers but also position yourself as a thought leader who provides valuable insights and solutions. The more you engage, the more you build trust with potential clients, making it easier to convert them from prospects to paying customers.
Additionally, LinkedIn offers vast networking opportunities. Small business sales teams can use the platform to connect with other business owners, partners, and collaborators who can open doors to new opportunities. With minimal investment, small businesses can greatly expand their influence and drive sales.
CHRISTINA BRUCE
WHY AREN’T MORE SMALL BUSINESSES LEVERAGING LINKEDIN?
Despite all the benefits, many small business owners and sales teams still don’t fully utilise LinkedIn’s capabilities. For some, it may be a lack of awareness or understanding of how to use the platform effectively. For others, it may be an issue of time—small business owners often juggle multiple roles, and LinkedIn may not feel like a top priority. However, those who invest time and energy into building a presence on LinkedIn often see significant results.
The reality is that small businesses can’t afford to overlook LinkedIn in today’s digital economy. With buyers becoming more selective and relying more heavily on trusted sources for information, those who build their brand on LinkedIn are better positioned to grow their business in sustainable and meaningful ways.
If your small business isn’t fully leveraging LinkedIn, now is the time to start. The potential to grow your business, expand your reach, and establish yourself as a trusted expert is well within your grasp. Investing time into building a solid personal brand and using LinkedIn strategically can unlock a new world of opportunities for your small business.
Footnotes
How to Reach More Decision Makers on LinkedIn
LinkedIn Sales Solutions.
The Role of LinkedIn in the Buyer’s Journey LinkedIn Sales Solutions.
B2B Thought Leadership Impact Report 2024. Edelman & LinkedIn.
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Lead Generation vs. Conversion Campaigns in Meta Ads
Two of the most commonly used campaign objectives in Meta Ads are Lead Generation and Conversions. While both help businesses attract potential new customers and increase revenue, they are tailored for different goals and approaches.
WHAT IS A LEAD GENERATION CAMPAIGN?
A Lead Generation campaign is designed to collect contact information from potential customers directly through Meta Ads. The ad includes a form where users can submit details like their name, email address, or phone number without leaving Facebook or Instagram. These campaigns are an excellent choice for businesses seeking to build a database of interested prospects who can be nurtured into paying customers through follow-up marketing.
The primary goal of this campaign type is to gather leads who have expressed some level of interest but may not be ready to purchase immediately. Once you have their contact information, you can continue to engage with them via email marketing, phone calls, or personalised outreach, gradually moving them down your sales funnel.
Example Use Case: A company promoting a lead magnet as the best way to store printed merchandise to prolong its lifespan might use a lead generation campaign to gather email sign-ups in exchange for access to this educational piece of content. The integrated form makes it easy for users to submit their details, allowing the business to follow up with the lead magnet and future marketing material.
WHAT IS A CONVERSION CAMPAIGN?
A Conversion campaign encourages users to complete a specific action, such as purchasing, registering for an event, or signing up for a service. To achieve this, users are redirected from the Meta
platform to the business website, where they can carry out the desired action.
The chosen ad platform then optimises the ad to deliver to people most likely to take the intended action based on their previous online behaviour.
Example Use Case: An online retailer could use a conversion campaign to encourage customers to buy a product. Meta optimises the ad to be shown to users most likely to complete the purchase after being directed to the company’s product page.
THERE ARE TWO FUNDAMENTAL DIFFERENCES
While both lead generation and conversion campaigns aim to drive business growth, the Meta Ads platform has two differences in how they work.
1. User Journey difference: Lead generation campaigns don’t leave the social platform. In contrast, cover design campaigns take the user to the business website to complete the purchase or “conversion” activity.
2. Tracking and Data Collection: Since lead generation campaigns take place within Meta’s platform, there is no need for external tracking tools. All user actions are captured internally. However, with conversion campaigns, data is tracked using the Meta Pixel, which collects information on user interactions after they click on your ad and are redirected to your website.
Photo Credit: MP StudioAdobeStock
PROS AND CONS OF LEAD GENERATION CAMPAIGNS
Pros:
1. Easy for users to complete: Lead generation campaigns reduce friction by allowing users to submit their details without leaving the platform.
2. Effective for building lists: These campaigns are ideal if your business needs to build a list of potential customers for future outreach. You can collect contact information for future marketing.
3. No landing page required: Because the lead generation form is built directly into the ad, developing or optimising your website’s landing page is unnecessary, saving time and resources.
Cons:
1. Lower-quality leads: Since users don’t have to invest much time or effort to submit their information, the leads generated can be of lower quality. These individuals might not have strong purchase intent, which could require more effort to convert them into paying customers.
2. Requires follow-up: These leads typically need to be nurtured through ongoing communication, which can involve more time and effort before they convert.
Pros:
PROS AND CONS OF CONVERSION CAMPAIGNS
1. Higher intent audience: Because conversion campaigns require users to leave Meta and complete an action on your
website, they often result in higher-quality leads. These users are more engaged and have a stronger intent to buy or register.
2. Optimised for specific actions: Meta’s algorithm can specifically optimise ad delivery to users who are more likely to convert, ensuring that your ad budget is spent efficiently on high-value actions.
Cons:
1. Requires an effective landing page: Conversion campaigns rely on a strong landing page to seal the deal. If your website is slow, difficult to navigate, or poorly designed, it will significantly reduce your conversion rate, no matter how well your ad performs.
2. Higher drop-off rates: Because users must leave the Meta platform to complete an action, there is a greater risk of abandoning the process, resulting in lower conversion rates than lead generation ads.
Both lead generation and conversion campaigns are valuable tools, but each serves a distinct purpose. Lead generation campaigns excel at gathering contact information and building a list of potential warm leads. In contrast, conversion campaigns are more effective for driving specific, immediate actions like purchases or sign-ups.
Building a strong sales funnel that can support multiple actions tailored to the ad objective is essential.
CASS THEODORE is a Digital Marketer and Founding Director of That Mrkg agency. She specialises in strategic performance marketing with over ten years of experience. She is a highly creative marketer who creates targeted and effective marketing campaigns, with expertise in strategic marketing and social ads. Cass has a proven track record of driving significant increases in website traffic, lead generation, and revenue growth for her clients. Cass is the ideal partner for businesses looking to thrive in the digital landscape, offering expertise in strategic marketing planning, social media ads, email marketing, and invaluable marketing consulting services. www.thatmrkg.com
How ‘COI’ Could Paralyse a Profitable Business
Sitting here looking for inspiration about what to write for this column, I remembered a recent phone call with one of our CFOs. He had recently met with a business owner who had some serious financial issues in his business.
His business is currently profitable (apart from quite a considerable interest payable on debts). The debts are due to a previous business partner, his bank, and the tax department. Based on our experience with business owners, this is not an unusual situation. But there is a severe COI case (Cost of Inaction)!
The CFO had a long chat with the business owner and managed to unpack most of his business challenges, i.e., what was stopping him from moving forward with his business growth. He is in hospitality, in a fairly good location, and seems to be faring quite well despite the current situation with a decline in discretionary spending. He has good experience in his industry and aspirations to grow beyond his current single-outlet business.
This is a very common phenomenon: a business owner who is good at what they do, i.e., their ‘core business’, but they fall down on the financial management side of things. They believe that if they just keep selling plenty of stuff… everything will work out in the end!
The danger with this thinking is that if it isn’t working now… business growth isn’t going to fix it. It’s probably going to make it a lot worse.
Excessive debt is like a massive weight on your shoulders in business. If not dealt with ASAP, it will absorb all your cash reserves and emotional energy.
We offered this business owner our services to help him fix it (at an extremely fair price), but he’s currently dithering. The CFO asked me, “How should I deal with this guy?” My reaction was COI - the ‘Cost of Inaction’. We’ve all heard of ROI ‘Return on Investment’; however, not too many people tend to think of COI. Essentially, it means, what is it costing every month we put off dealing with a problem like this?
Let’s assume this business owner is paying $5,000 monthly in repayments (most of it interest). That may be a lot of money to find from current trading. He’s effectively getting deeper and deeper into debt. By burying his head in the sand and avoiding fixing it… his problem is just getting more significant. Eventually, he may have to repay this debt from his pocket. This will probably not go down well with his family. The situation could potentially mortgage his future aspirations and even exclude him from rerunning a business. Without the money to pay for help and advice to dig himself out of the situation, his hands seem tied. The short-term pain will be nothing compared to the alternative of letting it run its course until he has no business left and a big personal debt to pay off!
Situations like this can seem unfixable to the untrained eye but can often be very easily managed to provide a successful outcome. It may take a while and some tough decisions… At the end of the day, though, it’s worth the short-term pain to come out the other end intact.
Photo Credit:
WHAT WE WOULD SUGGEST TO FIX THIS SITUATION:
• Review current loans
• Type of finance - are they fit for purpose?
• Term of loans
• Interest rates
• Consolidating loans
• Work with the client to present an excellent case to the lender, i.e. solid financials
• Analyse what had led to the high level of debt to the Tax Department
• Regular Cash Flow Forecasting and Budgeting to arrest the growth in debt
• Analyse business profitability with a view to improvement, i.e. sales, costs and overheads
• Review working capital requirements to minimise the amount needed
What often tends to be missing is a clear head and some logical thinking. Financial management can seem like a bit of a mystery to some people, but to the trained logical thinker, it’s a ‘no-brainer’ what needs to be done.
It’s as simple as analysing the current situation, considering all available options and plotting a pathway ahead. Sound financial management doesn’t happen by accident. I can’t stress enough the massive cost of getting it wrong. Here are just some of the things that can go wrong:
• Constantly not knowing the ‘true cost’ of your product/service and not pricing right to ensure profitability.
• Not regularly reviewing costs and overheads to ensure they don’t get out of hand and suck up all your profit.
• Do not have a budget; monitor it and act on variations.
• Having the wrong credit terms with customers who treat you like a free bank loan.
• Having the wrong credit terms with suppliers, who are also treating you like a free bank loan.
• Holding too much stock, think of it as dollars piled up on the stockroom floor.
• Jobs/projects running for too long before being invoiced, not being run efficiently and ending up loss-making.
• Having the wrong type of finance in place that’s too onerous and costly for the business.
I could go on and on with this list! Suffice it to say that, if handled correctly, the issues above can make a massive difference to a business’s profit and cash flow and may eliminate the need for borrowing entirely.
Don’t underestimate the capacity of poor financial management to bring a business undone. Get help before it’s too late and avoid the ‘Cost of Inaction’.
CFO-ON-CALL is a team of Financial and Business Advisors who work with open-minded people committed to business growth and achieving success. For a no obligation FREE chat about your profit growth opportunities please call us on 1300 36 24 36 or visit www.CFOonCall.com.au
Quality Meets Responsibility
ORAFOL Europe is redefining industry standards with its commitment to energy efficiency, ecological innovation, and social responsibility. Through optimised manufacturing, significant investments in production and digital technologies, ORAFOL Europe not only ensures top-quality, durable products but also champions environmental care. Through a holistic approach, ORAFOL Europe integrates sustainability in site design and fosters a diverse, fair workplace, where every employee’s creativity drives success.
