Welcome to the October issue of Digital Image Magazine.
As we move into the final stretch of 2024, the pace of change in our industry shows no sign of slowing.
If this issue were to have a theme, it would undoubtedly be excellence and impact, from the gallery showcase of the gold winners in the recent Currie Group 2024 National Sign & Graphics Awards to the NSW Central Coast company that produced and installed custom signage for our Olympic Athletes in Paris.
Award-winning companies, apprentices, projects, and employers of choice are all inside the issue, packed with useful information, case studies in signage and wrapping and business advice from industry leading experts.
The year’s industry events, including Visual Impact Brisbane, FESPA Global, drupa and PRINTING United, have showcased significant strides in innovation, speed, and
automation. The upcoming PacPrint 2025 is expected to be just as impactful. We’re excited to continue bringing you the latest updates, insights, and news from these key events.
As always, we love to hear and share your stories, so please reach out to us at editor@imagemagazine. com.au . To stay up to date with the latest industry news and events, visit imagemagazine.com.au , register for our weekly newsletter, including our industry-leading classifieds, and make sure to follow us and tag us @imagemaganz on social media.
We look forward to connecting with you and seeing you at upcoming events.
Warm regards, Stephanie Editor
Roland DG Publishes Ink Technology Guide
Roland DG Australia has launched a new Ink Technology Guide to assist customers in making decisions about which ink technology is best for their business and application needs.
The Ink Technology Guide encompasses Roland DG’s complete range of ink technologies, including Eco-Solvent, UV, and Latex Ink, to empower customers to find the right solutions.
Greg Stone, Marketing and Product Manager, says, “The choice of ink should align with customers’ specific applications. We’re
conscious there are many crossovers in the benefits and capabilities of each ink technology, which can make the decision-making process confusing. We have developed this guide to help simplify the process so customers can choose the ink technology that’s right for their application needs now and will also help drive their business growth in the future.”
Roland DG customers are invited to download the Ink Technology Guide FREE from the Roland DG website.
Mimaki releases four new printers
Mimaki has launched four new printers for the sign graphics, industrial, and textile sectors, including the CJV200 Series, TS330-3200DS, JFX200-1213 EX, and TxF300-1600. These models will be available in Europe from November 2024, offering new features, print formats, and higher speeds to support businesses looking to expand.
The CJV200 Series is a range of entry-level roll-to-roll eco-solvent integrated printer/ cutters. It features an ink-saving function,
faster print-head cleaning, and the Mimaki Dot Adjustment System (DAS) for simplified media changes. The CJV200 uses the new SS22 eco-solvent ink and boasts a high practical print speed of 17 m²/h.
The TS330-3200DS is a 3.2-metre hybrid printer capable of both direct sublimation on fabric and sublimation transfer on paper, making it versatile for soft signage and home textiles. It prints up to 150 sqm/h at 600 dpi.
The JFX200-1213 EX is a compact flatbed
UV printer designed for businesses with limited space. It offers a 1.2 m x 1.3 m print area, can handle A0 formats, and delivers print speeds of up to 25 sqm/h.
The TxF300-1600 is a high-productivity Direct-to-Film (DTF) printer for custom fashion and interior fabrics. It offers 30% more productivity than its predecessor, the TxF300-75, and uses OEKO-TEX ECOPASSPORT certified inks.
oOh!media acquires Blue Tongue Outdoor
In South Australia, oOh! has added 23 retail centres to its portfolio in Adelaide following its acquisition of Blue Tongue Outdoor. The deal extends oOh!’s long-term partnership with Blue Tongue Outdoor, its owner, David Widdop, will now work within oOh! to implement the commercial network strategy across South Australia.
oOh! continues to invest in its Retail network, accelerating the digitisation of its centres. The company has installed over 200 new digital screens nationwide in the past six months and completed digital upgrades at more than 20 centres. It has also completed
the installation of digital screens at more than 50 Drakes Supermarkets stores in South Australia and Queensland.
Robbie Dery, Chief Commercial Operating Officer, oOh!, says, “Our investment in adding these retail centres reflects our commitment to providing agencies and advertisers with a powerful, scalable platform to influence consumer decisions at the point of purchase. This expansion ensures we can deliver impactful, real-time engagement where it matters most.
“Fully digitising our retail network and leveraging advanced digital capabilities and
data partnerships strengthens our ability to secure key concession partnerships and drive exceptional results for our clients.”
David Widdop of Blue Tongue Outdoor adds, “We’ve had an amazing partnership with oOh! since 2008, and I’m excited to continue working with the team. oOh!’s expertise in Out of Home is unrivalled, and I am eager to collaborate with them on managing the transition across 23 of our retail centres in South Australia.”
In addition, the company has added 12 more shopping centres across Australia to its expanding retail media portfolio.
Ball & Doggett acquire Sign Essentials
Ball & Doggett acquired leading QLD Signage distributor, Sign Essentials Pty Ltd, with a completion date of 1st of October.
Part of the OVOL Japan Pulp & Paper Group of companies, Ball & Doggett is Australia’s leading distributor of printable materials and consumables. This acquisition further solidifies Ball & Doggett’s commitment to the Sign, Display & Digital market.
Established in 1991 Sign Essentials is a privately owned and operated family business, based in Geebung QLD, specialising in the distribution of a wide range of Sign, Display & Digital products including hardware, media, servicing and parts.
Ball & Doggett CEO Luke Wilkinson says “we are delighted to welcome Sign Essentials into the Ball & Doggett Group, a company that aligns with our core values and commitment to the Sign, Display & Digital market”.
Sign Essentials General Manager Sean Strange adds “this is an exciting next step in the Sign Essentials journey. Ball & Doggett have the resources and infrastructure to take the business forward which will ultimately provide greater value to customers, suppliers and staff...we are excited about what the future holds”.
Sign Essentials will continue to operate independently in Queensland from their site in Geebung, Brisbane.
L to R; Stephen Harding, Helen Harding, David Strange, Sean Strange, Ball & Doggett Luke Wilkinson, Paul Hardie
Roland DG wins three Pinnacle Product Awards
Roland DG announced that three of its products received PRINTING United Alliance 2024 Pinnacle Awards. The products are the Dimensor S large-format textural printer in the “Technology” category, DIMENSE media for the Dimensor S in the “Media Textile Traditional Wallcovering” category, and the VersaOBJECT MO-240 benchtop UV flatbed printer in the “Tabletop Flatbed (Industrial/ Small Item Decoration)” category. The winning products and technologies were all showcased at the PRINTING United Expo in Las Vegas.
“We are thrilled to see three of our newest products receive these prestigious awards from the PRINTING United Alliance,” said Brian Brooks, Roland DGA’s manager of product management. “DIMENSE media and the Dimensor S printer offer users new dimensions in digital decorative printing and access to new markets with vivid imagery and
tactile embossing. Our VersaOBJECT MO240 – an extremely versatile and productive benchtop UV flatbed capable of printing vibrant, detailed graphics on a wide variety of substrates and three-dimensional objects – is also worthy of this important recognition. These unique product offerings demonstrate Roland DG’s ability to consistently develop and provide cutting-edge technologies that enable users to achieve stunning results, expand their product offerings, enhance productivity, and maximise profitability.”
Output devices are judged based on reports generated by measuring colour charts and comparing them to industry specifications. “This is the only competition I know of that reports on the percentage of Adobe RGB a printer can hit,” said Dawn Nye, Pinnacle Awards program manager for the PRINTING United Alliance. “Some categories were
decided by tenths of a point, so the competition was fierce this year.”
“One of the things I like best about our competition is that it is juried, and judges are basing their decisions on objective criteria,” Nye continued. “And, with outstanding entries like those submitted by Roland DGA, they had their work cut out for them.”
Nye also pointed out the particular importance of the “Pinnacle Technology” honour awarded to the Roland DG’s Dimensor S textural printer. “The Pinnacle Technology Award competition represents the entry that is ‘truly innovative and likely to have a significant impact’ among commercial hardware, software, consumables, and industrial and screen equipment,” Nye said. “Congratulations to all the winners.”
Fireworks Digital and Signright Announce Merger to Form Signright Australia
Fireworks Digital and Signright have merged, forming a new entity, Signright Australia. The merger enhances the capabilities of both companies in the signage and décor industry by pooling their resources, expertise, and staff. With over 20 skilled professionals now working under the Signright Australia banner, the company is better positioned to handle a broader range of projects, regardless of size or complexity.
Fireworks Digital Loganholme facility was destroyed in a fire just four months ago. Despite the setback, Fireworks Digital continued operations from multiple temporary locations to ensure that projects remained on track. This merger with Signright is seen as a strategic move to solidify the company’s future. It provides additional resources and expertise to help Signright Australia deliver its customers
improved services and new products.
The combined company will now offer a broader range of services, including traditional signage solutions and innovative products such as acoustic panels and custom décor options. According to Steve Boyd, co-owner of Fireworks Digital, the merger is an opportunity to expand service offerings while improving project turnaround times. “This merger enables us to bring more to the table for our clients. By combining forces with Signright, we can offer a wider range of products and deliver them more efficiently,” Boyd said.
Tim Best, co-owner of Signright, highlighted the benefits to customers, stating that the merger strengthens the company’s ability to meet evolving client needs. “This partnership allows us to provide greater expertise and
service while continuing to focus on our clients’ needs. The added resources and skills will allow us to take on more complex projects and ensure a high level of service across the board,” Best commented.
Both companies have emphasised that client satisfaction remains their top priority, and the merger will allow them to meet customer demands more effectively.
With the signage and décor industry constantly evolving, Signright Australia says the merger is positioned as a step forward, helping them adapt to new challenges while offering enhanced solutions. Signright Australia aims to continue building on the reputations that both Fireworks Digital and Signright have established.
FESPA Australia Announce Candidates for the 2024 Future Leaders Program
FESPA Australia announced the successful 2024 FESPA Future Leaders Program candidates. Now in its third year, the program further develops the leadership skills of experienced industry professionals in a two-day workshop facilitated by Carl Harman.
Nigel Davies, President of FESPA Australia, says, ‘We have three objectives with this program. Our first is to develop the participants’ leadership skills using world-class coaching techniques normally accessible to leading executives. The second was to seed networking and relationships between diverse leaders by here and internationally. The final was to give the participants a deeper understanding of our industry and the opportunity to contribute to the debate on key issues facing our industry. We are proud of our success so far and welcome the 2024 cohort”
The leadership program immediately precedes the FESPA Annual Conference on 25 October at the Shangri-La Hotel in Sydney. The conference has proved an excellent platform for leaders to participate and express their ideas on themes such sustainability and youth engagement.
A key benefit to participants is the opportunity for two of the cohort to represent FESPA Australia at FESPA Berlin in May next year. With 37 National Associations in the FESPA community, they will gain new connections with industry experts across the world.
Epson to acquire Fiery
The program is made possible by the generous support of Diamond Sponsor Orafol, Durst, Visual Connections as Gold Sponsors, Cactus Imaging, IVE Group and HEXIS, Silver Sponsors, HVG Graphics Media, Pozitive, Ball & Doggett, Kissel & Wolf, and Mimaki as Bronze Sponsors.
The 2024 Future Leaders are:
• Wayne Costain DRK LBL
• Anna Di Giantomasso IVE Group
• Justin Kirkland Fujifilm
• Mary Kung Imagebox Group
• Christopher La Greca IVE Group
• Lisa Michalanney Signage World
• Will Potts Tint Design
• Rahul Reddy IVE Group
• Peter Smith HVG Graphics Media
• Ben Templeton Durst Oceania
• Emily Watterson Cactus Imaging
• Chris Williams Cactus Imaging
For more information about FESPA Australia: www.fespaaustralia.org.au
Epson announced an agreement with Siris Capital Group to acquire Fiery, a U.S.-based provider of DFE and workflow solutions. The transaction is subject to customary closing conditions, including regulatory approvals.
Epson says that both companies share a long history of helping customers maximise productivity with digital printing technology. Fiery’s software, servers, and workflow solutions will complement Epson’s hardware to drive global growth in digital printing.
“We are delighted to welcome Fiery into the Epson Group. Together, we will contribute to our customers’ success and enhance corporate value as we pursue new opportunities in the evolving print landscape,” says Yasunori Ogawa, Epson’s President and Representative Director.
Fiery CEO Toby Weiss adds, “Epson’s acquisition highlights the crucial role we play in enabling success across the print industry. We look forward to advancing digital printing with Epson’s strategic vision.”
The acquisition is expected to close within 2024, after which Fiery will operate under its current name and structure.
Frank Baker, Co-founder and Managing Partner of Siris, notes, “Siris has had an incredible partnership with Fiery, and Epson is the ideal owner to guide the company forward.”
FESPA Awards 2025 – a chance to shine on the global stage
FESPA’s long-standing Awards programme returns in preparation for recognising industry leaders at the co-located FESPA Global Print Expo, European Sign Expo, and Personalisation Experience in Berlin, which will take place in May 2025.
The competition opened for submissions in July of 2024, accepting entries from print providers and sign-makers showcasing their most outstanding projects. This global awards programme encourages innovation and excellence, providing a platform for print and sign-makers to highlight their latest and most significant achievements, forging a path to set new standards for the industry.
FESPA’s Head of Association and Technical Lead and one of the 2025 Awards judges, Graeme Richardson-Locke, comments: “Speaking on behalf of the judges, we all hope to be surprised by new levels of technical excellence and clear evidence that the entry has been created with the greatest care, reflecting the professional standards that we’ve seen over many years. For entries this year, we’re interested in seeing the use of appropriate and sustainable materials, reflecting the wider industry’s goal of reducing its environmental impact.”
The FESPA Awards entry categories are:
• Display and POP on Paper and Board
• Packaging on Paper and Board
• Display and POP on Plastic
• Packaging on Plastics
• Posters
• Serigraphies and Fine Art
• Decals and Printed Labels
• Wrapping
• Creative Special Effects – Paper Board and Plastics
• Special Effects on T-shirts, Garments and Other Textiles
The final category, the Young Star Award, is open to individuals aged 16-25 who are vocational trainees or students in digital or screen printing and design. Applicants can submit their work in any print-related category to enter.
“We are always thrilled to review the entries for the Young Star category and impressed by the standard of work submitted. We see creative thinking and technical delivery to a standard that demonstrates that we have new talent coming up within the industry, a topic that is really important to FESPA and its associations. It’s hard having to choose, but the accolade marks a significant achievement for the winner. We hold them
to a high standard and don’t make winning easy!” says Richardson-Locke.
The People’s Choice Award will be open to voting from 6 January 2025, with the FESPA online community casting their votes across all categories. In contrast, the Best in Show Award and the Judges’ Award for Innovation are chosen by the FESPA panel of judges, setting them apart as unique recognitions of excellence in the industry.
Melbourne Company All About Graphics made a clean sweep of the FESPA Global Print Awards in 2023, winning both the Printeriors Category and the Best In Show Award, which is selected as the most outstanding example of print, for their ‘Daniel Johns: Past, Present & FutureNever’ exhibition. And they were not the only Australian company to fare well –Melbourne-based ImageBox was also named as a finalist in the Printeriors Category for their Australian Sports Museum Project.
Printers and sign-makers have until Wednesday, 12 December 2024, to submit their entries for the 2025 FESPA Awards. The shortlisted entries will be announced on 23 February 2025 and showcased from 6-9 May 2025 at Messe Berlin, Germany at FESPA Global Print Expo 2025. To find out more information on FESPA Australia contact membership@fespaaustralia.org.au
Michael Punch Honoured with ASGA Lifetime Award
Michael ‘Punchy’ Punch was honoured with a Life Membership of the ASGA, at the Awards dinner, in recognition of eighteen outstanding years of contribution to the Association as it’s General Manger and, more recently, Member & Events Manager.
ASGA President, Mick Harrold, said the Award was appropriate recognition for Michael who had built the Association into a truly national and professional industry association – and become one of the industry’s most well-respected figures – during his tenure.
In 2006, after an outstanding career in education, Michael was appointed the inaugural General Manager of the Australian Sign & Graphics Association, and immediately embraced the opportunity to become involved in the industry.
“For ten years as General Manager, Punchy ran a one-person office, establishing many of the member benefits which we enjoy
Michael, your vision and hard work has set our organization ASGA on a successful path for years to come. Wishing you a long and happy retirement.
Ian, Erica and the ecept team in SA
Congratulations Punchy on your retirement, or should I say congratulations on all you have achieved! I have known you for as long as I remember and your assistance has been invaluable. With all aspects of business, I have been able to call you with the assurance that you would always follow up and get back to me. I have enjoyed working with you in support of Sign Shows, Award functions etc. Also with administrative matters, you could always tell us where to go, or who else may be of assistance with my request. The Sign Industry is much better off for your tireless involvement over the course of many years & I thank you for your unwavering dedication to our industry. I wish you good health & much happiness when you get stuck into the next chapter of your life!
Warm Regards, Lindsay Thorne Custom Signs / Magnum Signs
Dear Michael,
today and, as a consequence, increasing membership numbers significantly,” Mick says.
“While we know all good things must come to an end, Michael Punch truly is one ‘out of the box’ and his shoes will be big ones to fill. Punchy, we thank you for all you have contributed to the industry, and all you have become to the people within it. We are honoured to have you as a Life Member of the ASGA.”
Many in the industry took the opportunity to pay tribute to Punchy at the Awards Dinner, with messages of thanks and support displayed on screen throughout the evening, here are a selection of those messages:
We want to acknowledge the remarkable legacy you leave behind. Your leadership and passion for the industry over the last 20 years, has been nothing short of extraordinary. Your vision, unwavering dedication and enthusiasm has set a new benchmark for excellence. You have made a lasting impact, not only just in the industry, but to all the people you have come across. Your presence will be greatly missed, but we have no doubt you will continue to inspire and achieve greatness in your future endeavours.
Love from OMG.CO.
A huge thank you to Michael Punch for all the help, support and chats over the years. All of us at Victoria University are so lucky to have worked with you and your support. Thank you for the endless years tirelessly supporting and awarding the students with the ASGA Apprentice of the Year Award. We all appreciate everything you’ve done for us and hope you have an amazing and well deserved break!
Chloe Quilty, Victoria University
Congratulations on your retirement Punchy, I carry many wonderful memories from numerous state golf days to ASGA events. You have always been professional, accommodating and a pleasure to work with making it easy to connect. I wish you all the very best and hope to catch up on the greens somewhere in the future. Best regards from all at Hexis Australia.
I am sorry I can’t be here tonight in person but just a word of thanks for your incredible service to the print industry. You are an inspiration to many and you certainly leave the industry in far better shape than you found it. I wish you well in retirement. Take care and enjoy.
Regards, Keith Ferrel, Cactus Imaging
On behalf of all the TAFE colleges across Australia that teach Signs & Graphics, thank you for years of dedication & commitment. Your steadfast support has left us in a better place & you will be sorely missed. It has been a privilege working with you.
Paul Richards, TAFE NSW
Currie Group 2024 National Sign Awards
All the Gold Medal winners
The Currie Group National Sign & Graphics Awards Gala showcased the best in sign, display, and graphics across Australia and New Zealand. This gallery presents the Gold Award winners, highlighting their excellence in categories such as fabrication, retail signage, digital print, and innovative installations. These projects reflect the high standards of skill and craftsmanship that define the industry. Each Gold winner represents a dedication to quality and innovation, setting a benchmark for future achievements. Congratulations to all involved for pushing the boundaries and contributing to the ongoing success of the sign and graphics industry.
BEST IN SHOW SUPER CREATIVE
MECCA X CHARLOTTE TILBURY - LEYLAND TITAN
VEHICLE WRAPS - FULL VEHICLE
FABRICATION - SCULPTURAL NATIONAL SIGN BUILD
NEPEAN LOOKING GLASS
ILLUMINATION - LEDS
FABRICATION - LARGE PYLON & SKY SIGNS BENTLEIGH GROUP CHEVRON SKY SIGN - PERTH CBD - SOUTH & EAST ELEVATION
FABRICATION - LARGE PYLON & SKY SIGNS SS SIGNS PALLAS CAPITAL
INSTALLATION
COMCUT GROUP
SHINE - NEPEAN HOSPITAL
PRINTED FABRICS & TEXTILES /T-SHIRTS & GARMENTS
CACTUS IMAGING
ASEAN FABRIC
ROUTER OUTPUT
BRISBANE SIGNS & ENGRAVING ROW OF MEMORY
TRAINING INNOVATION
VICTORIA UNIVERSITY
CRAFTING EXCELLENCE: A JOURNEY TO WORLDSKILLS VICTORY
SUSTAINABILITY
CACTUS IMAGING
CACTUS IMAGING - ECO BANNER
ORIGINAL IN-HOUSE DESIGN CONCEPT SS SIGNS
TOOTH FAIRY & CO - SPACE ROOM
RETAIL SIGN PACKAGE - TOTAL BUILDING/SHOP FIT OUT ECEPT FLINDERS UNIVERSITY HEALTH AND MEDICAL RESEARCH
SMALL SIGN BUSINESS AWARD SIGNCO MANUFACTURING SELECTION OF WORK 2022 TO 2024
YOUNG STAR VICTORIA UNIVERSITY
JORDYN MCCONCHIE - FIRST YEAR FABRICATION SUPERSTAR
PEOPLE’S CHOICE LIBERTY SIGNS WHO GIVES A CRAP?
• LARGE FORMAT DIGITAL PRINT
• VINYL GRAFICO GROUP
CAMILLA - MELBOURNE AIRPORT
INNOVATION LETTERTECH AUSTRALIA 3D FABRICATION
TRADITIONAL SIGNCRAFT SKILLS/ AIRBRUSHING OR HANDPAINTED MURALS
MAGNUM SIGNS HAND PAINTED VEHICLES
PROJECT MANAGEMENT SIGNS & LINES
TUNNEL SIGNAGE FOR FORRESTFIELD AIRPORT LINK
Spicers Expands its Visual Communications Range with Premier Brands
Throughout 2024, Spicers has significantly expanded its Visual Communications range, which now features Neschen, Brett Martin, ContraVision, and Hahnemühle.
This strategic move highlights Spicers’ dedication to providing superior products and innovative solutions.
NESCHEN’S EASYDOT: A REVOLUTION IN ADHESIVE TECHNOLOGY
Neschen, renowned for its cutting-edge adhesive solutions, introduces Easydot to Spicers’ portfolio. Easydot’s dot pattern adhesive allows easy application and repositionability, making it perfect for highimpact graphics and temporary signage. The result is a bubble-free application and hassle-free removal, offering unparalleled flexibility and reliability.
“Partnering with Spicers to bring Easydot to the Australian market is an exciting step for us. Spicers’ commitment to quality aligns perfectly with our mission to provide innovative adhesive solutions that make application easier and more reliable for users,” says Matthew Manteit, International Sales Manager, Neschen
BRETT MARTIN’S FOAMALUX: THE PREMIER CHOICE FOR HIGHPERFORMANCE PVC SHEETS
Brett Martin, manufacturer of highperformance plastic sheets, joins Spicers’
lineup with its Foamalux range. Known for its lightweight, versatile, and durable properties, Foamalux is ideal for various applications, from signage to point-of-sale displays. Its superior print quality and ease of fabrication make it a preferred choice for customers seeking exceptional performance.
Ian Noble, Sales Director, Brett Martin, comments, “We are proud to collaborate with top manufacturers of wide-format and flatbed printers, ensuring that our product range remains at the forefront of technological advancements. Partnering with Spicers to introduce Brett Martin’s Foamalux range to Australia enhances our ability to deliver topquality foam PVC solutions.”
CONTRA VISION 60/40: ENHANCING VISIBILITY AND PRIVACY
Contra Vision’s 60/40 products feature bestin-class One-Way Vision technology, perfect for window graphics and privacy applications. They offer clear, unobstructed views from the inside while delivering high-impact visuals on the outside. These products combine aesthetics with functionality, making them versatile for various projects.
“Our partnership with Spicers marks a new chapter for Contra Vision in Australia. The 60/40 products are designed to deliver privacy and impactful visuals, and with Spicers’ expertise, we’re confident that more businesses will benefit from these advanced solutions,” says Adam Paget, Head of EMEA and APAC Sales, Contra Vision
HAHNEMÜHLE’S PHOTO RAG: A TOUCH OF ARTISTIC EXCELLENCE Hahnemühle’s Photo Rag is the premium choice for high-quality photographic prints and fine art reproductions. Known for its luxurious texture and exceptional colour reproduction, Photo Rag enhances the depth and detail of artistic work, reflecting Hahnemühle’s dedication to superior paper crafting.
“Our partnership with Spicers allows us to offer the full range of Hahnemühle FineArt papers to our customers in Australia. Spicers ability to stock all our papers in various locations in Australia enhances our ability to deliver our papers to our customers quickly,” adds Henrik Bernander, Vice President & General Manager, Hahnemühle
Wayne Hood, Spicers’ Portfolio Manager, comments, “2024 has been an exhilarating year for Spicers as we welcome these prestigious brands into our portfolio. The exclusive distributorships of Neschen, Brett Martin, and Hahnemühle in Australia reflect our commitment to delivering quality products. These brands enhance our range and provide significant benefits to our customers by offering superior solutions.”
Spicers says it will continue collaborating with suppliers and customers to provide comprehensive training and expert advice on these new products. As the Visual Communications range evolves, the company is dedicated to ensuring customers have access to the best brands and most effective solutions.
Neschen’s Easydot
Paint Protection for the Pros
The 3M Paint Protection Films are designed to protect automotive paint and other vulnerable surfaces from stone chips, scratches, bug damage, road tar, stains, automotive fluid stains and punishing outdoor weathering, including harsh ultraviolet (UV) radiation. 3M’s new range of paint protection film solutions has an optimised adhesive for a more flexible and easy installation experience.
Designed to Defend
With over 50 years of innovation backing them up, 3M Paint Protection Films are specifically designed to protect automotive paint and vulnerable areas of vehicles. As a professional installer, you understand the importance of offering your clients the best possible protection for their vehicles.
Protection That Goes Beyond the Surface
When you choose 3M Paint Protection Film, you’re getting a multi-layered system that provides comprehensive protection. The first layer is a clear coat that offers highgloss retention and resists weathering, staining, harmful UV rays, and yellowing. The second line of defence is bulk urethane, which offers strong impact resistance. Finally, the adhesive layer securely bonds the film to the application surface.
3M Warranty Provides Peace of Mind
Scotchgard Paint Protection Film Pro Series or our 3M Paint Protection Film Series are backed by the industry’s most comprehensive warranty and support.
Scotchgard Paint Protection Film Pro Series 200 Gloss and Matte
Scotchgard Paint Protection Film Pro Series
200 Gloss/Matte exceeds your expectations for an improved installation experience.
• High gloss/Matte, excellent clarity, and smooth top surface with hydrophobic features for easy maintenance
• Low orange peel
• Simple release liner removal
• Cap sheet layer helps protect the film’s quality and is easily removed
• Optimized adhesive for repositioning, minimizing lift lines and adhesive marks
• Ability to stretch for bulk installations
• Available in 72” (1830mm) width
• Self-healing technology to remove minor scratches or marks with heat applied to the film surface
• 10-year consumer warranty
3M Paint Protection Film Pro Series 150 Gloss
• Offers paint protection and easy installation in one beautiful high-gloss film
• Cost-effective option to protect vehicles from rocks, bugs, sand, keys, salt and more
• Engineered with optimised adhesive for repositioning
• Minimal lift lines and adhesive marks
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• Flexible film stretches easily over difficult contours
• Cap sheet protects the film until you are ready to use it
• Easy release liner removal
• Backed with 10-year warranty
3M Paint Protection Film Series 100 Gloss
The 3M Paint Protection Film Series 100 Gloss offers an easy installation experience for you, at a great value that will meet your customer’s specific needs.
• High gloss finish
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• Cap sheet layer helps protect the film’s quality and is easily removed
• Optimized adhesive for repositioning, minimizing lift lines and adhesive marks
• Ability to stretch for bulk installations
• Self-healing technology to remove minor scratches or marks with heat applied to the film surface
• 7-year consumer warranty
3M Installer Training
With 3M Installer Training, you can level up your skills and become an expert in installing this high-quality film. So why wait? Contact your 3M sales representative today to register for our training program and start offering your clients the ultimate in vehicle protection.
Paint Protection Film Pro Series
Our Paint Protection Films are designed to protect automotive paint and other vulnerable surfaces from stone chips, scratches, bug damage, road tar, stains, automotive fluid stains and punishing outdoor weathering including harsh ultraviolet (UV) radiation. Take your business to the next level with 3MTM Paint Protection Films
Scotchgard™ Paint Protection Film Pro Series 200 Gloss is a new installer friendly paint protection film with optimised adhesive for repositioning, minimising lift lines and adhesive marks. Also available in 72” (1830mm) width for a seamless installation on larger panel areas on vehicles, like full bonnet coverage.
To find out more about 3MTM Paint Protection Series visit 3m.com.au/PPF
Career Connections Delivers on Promise
The Sign & Print Career Connections team has connected with thousands of students across Australia over the past few months to inform them about careers in print, sign and visual communications. Now, the industry is seeing young people sign up for apprenticeships for 2025.
Tina Mavris from AusSIP, which coordinates the program, says the progress is the result not only of participation in Careers Expos and trade shows across the year but also of a lot of hard work behind the scenes to connect interested students with local training opportunities and potential employers.
“More than 41,000 students attended the 2024 Careers & Employment Expos around Australia, and while it’s impossible to provide an accurate number of young people our team has talked to, we have handed out some 6,000 Sign & Print Career Connections booklets over the past few months,” Mavris reports.
“From hits to the Sign & Print Career Connections online resource, and through our connections with TAFEs and industry businesses, we know that the conversations we’ve had are bearing fruit, with several young people poised to take on apprenticeships next year,” she adds.
A typical example is a Year 10 student who attended the recent Sydney Careers & Employment Expo. “Having done work experience through school at his local Signarama store, this young man was already aware of the industry and was keen to find out more from the information we provided on the stand,” Mavris relates.
“A conversation with Sue Waite from Kwik Kopy, who was volunteering on the stand that day, led to follow-up after the show when Sue arranged for the student to attend an application training session with one of Kwik Kopy’s preferred suppliers.
“After attending and enjoying the session, he was keen to progress, and I’m happy to report that Sue is now working to place him with a Kwik Kopy centre for an apprenticeship in 2025.”
Although this is a single anecdotal example, it’s far from a one-off, as the numbers over recent years attest, says Peter Harper, CEO of Visual Connections.
“This program dates back almost 15 years,” he explains. “Initially, it was focused solely on the signage sector, but since an agreement last year with our fellow industry associations, it was expanded to cover the entirety of print, sign and visual communications sector and renamed Sign & Print Career Connections.”
“Unfortunately, the number of apprentices in the sign industry back in 2009 is not recorded, but it was somewhere between 110 and 150,” recalls Harper.
“By 2017, that had grown to 240 Australia-wide and the growth just took off. In 2020, we had 500 apprentices; this year, it is already up to around 700. We expect this growth to continue, particularly as we take in results from print and finishing apprenticeships that result from this year’s expanded program,” he says.
The lack of apprenticeship opportunities for young people is still holding back the program’s success, which Harper says the Association is working to improve next year.
“With the widespread shortage of qualified staff across many industries and new arrangements around skilled migration, you can no longer just pick a skilled staffer ‘off the shelf’,” Harper points out.
“Offering an apprenticeship is a great way to grow your team – and to help secure the future of our industry.
“While it obviously requires some effort and investment, we have access to some great resources to help you with sourcing new talent, connecting them into local training opportunities, and managing their employment over their apprenticeship journey. So, if you need to grow your team, please call us to discuss how to take advantage of our connections and resources.”
The Sign & Print Career Connections program is made possible by the cooperation of industry associations such as ASGA, FESPA Australia, FPLMA, LIA, and VMA. It is generously supported by industry-leading companies, including major sponsors Amari Visual Solutions, Fujifilm Graphic Systems, Graphic Art Mart, ORAFOL, Pozitive Sign & Graphics Supplies and Signarama, and partnering sponsors Böttcher, FPLMA, Hero Print, MacDirmid Graphic Solutions and Spicers.
Download the Sign & Print Career Connections brochure on the Visual Connections Website to find out more.
A Masterclass in Car Wrapping Bringing Herbie to Life
Vinyl Wrapz transformed a 1974 VW Beetle into an iconic Herbie lookalike using ORAFOL’s high-quality car wrapping films.
Vinyl Wrapz promise their customers premium quality car wrapping and branding, they take great pride in the details of a job well done.
For the past two years, ORAFOL have had the privilege of playing a key role in helping the team at Vinyl Wrapz to exceed their customers’ expectations.
Vinyl Wrapz have worked extensively with a wide range of ORAFOL products and films, and over that time the companies have enjoyed developing a strong partnership.
The Vinyl Wrapz crew never quite know what to expect when a new client request comes in, so they often have to navigate complex and unpredictable project challenges.
That’s why it is essential to have a reliable partner supplying high-quality products they can trust, and a collaborative and supportive relationship with a team that wholeheartedly shares their commitment to excellence.
Miles Cirkovic, the owner of Vinyl Wrapz, emphasises how vital this ongoing partnership, saying, “It’s super important for us to have the ORAFOL team backing us – wherever, whatever.”
A FULLY LOADED MISSION
When a customer recently approached Vinyl Wrapz with an old 1974 VW Beetle and wanted to convert it into a Herbie lookalike – racing number, stripes and all – the team knew they had a challenge on their hands.
The customer clearly had a very vivid picture of what he wanted the car to look like, so the crew wanted to live up to that, right down to the details.
This meant accurate colour matching, prominent number stickers on the front and sides, and an authentic approach from start to finish.
STRETCHED TO THE LIMITS
The Beetle is known and loved for its distinctive shaping, but for the car wrappers
at Vinyl Wrapz these compound curves made for a potential headache!
Wrapping a car like this requires a lot of stretching and manipulation, which really tested the film to its limits.
Cirkovic explains that there is often discolouration when a film is overstretched, but with ORAFOL this wasn’t a problem –even with the complexity of the wrap.
Maintaining this authentic colour matching was particularly important for achieving the true Herbie effect as it’s such an iconic look.
Vinyl Wrapz also loved that the film is polyurethane, so it’s a fully biodegradable and green alternative to traditional vinyl wrapping films.
Both the Vinyl Wrapz team and the VW’s proud owner were very impressed with the transformation – the resemblance to the world famous VW is uncanny.
As Cirkovic puts it, “It looks painted!”
An international perspective on the wide format and signage printing landscape
Paul Whitehead, Business Unit Manager – Sign & Display at Currie Group, shares his insights following his attendance at two of the sector’s most significant events: drupa in May 2024 and PRINTING United in September 2024. With a wealth of international experience across wideformat technologies, Whitehead’s perspectives are shaped by his hands-on understanding of the evolving needs of his customers, industry trends and the technological innovations driving growth.
His observations from these events highlight key developments shaping the future of the print sector, including the growing importance of automation and the evolving role of trade shows in showcasing new technologies. Being at both shows also allowed Whitehead to demonstrate a wide range of solutions with partner brands, such as EFI, Canon Production Printing, Elitron, and Neolt Factory, and build on Currie Group’s solid relationship with its partners.
Reflecting on the differences between the two events, he notes the value of seeing wide-format and signage printing technologies operating in real-time, something he found more prominent at PRINTING United. “There’s a clear advantage when you can witness a machine running at full capacity,” he explains. “It gives a more accurate representation of how it can enhance productivity and fit within a company’s operations.” He highlights that with PRINTING United running for a condensed three-day period, exhibitors could showcase their technology in constant operation, maximising the time available for attendees to evaluate performance.
THE SHIFT TOWARDS AUTOMATION
Whitehead identified the intense focus on automation at both shows. While automation has been a recurring theme for some time, the sophistication of both hardware and software solutions has increased significantly. For many businesses, adopting automated processes to remain competitive is essential.
Whitehead observes that automation is being implemented in physical machinery and software workflows. In terms of machinery, automation reduces manual intervention, streamlining production, minimising errors and reducing labour costs. Software automation, on the other hand, enhances workflow efficiency, reducing bottlenecks and enabling faster job turnaround.
“The focus has shifted from only increasing speed to improving overall efficiency,” he notes. “It’s about maximising output while reducing the need for excessive labour.” He highlights that combining hardware and software automation allows businesses to stay competitive and maintain versatility in increasingly demanding Australian and New Zealand markets.
NEW PRODUCTS AND EXPANDING APPLICATIONS
Another theme observed at drupa and PRINTING United was the focus on developing new applications and diversifying product offerings. Many machines displayed at the trade shows were designed with that flexibility, allowing businesses to expand their range of services without investing in separate systems. This is particularly important in the ANZ markets, Whitehead notes as it allows businesses to compete across a wide range of jobs and tenders.
He was particularly impressed by the ability of new technologies to handle
challenging substrates, such as corrugated boards. “Seeing a machine print on difficult materials like corrugate without issue is a game-changer,” he remarks. These advancements open up new opportunities for businesses to explore markets that were previously inaccessible or too costly to enter.
However, despite these innovations, Whitehead remains practical about the challenges businesses face in adopting new systems. While technology advances rapidly, companies must weigh the costs and learning curves associated with upgrading their equipment.
LOOKING AHEAD
Looking ahead, he anticipates that the focus on automation and operational efficiency will continue to dominate the industry. “Speed is no longer the sole concern; businesses are now asking how to work more efficiently,” he says. He expects further integration of intelligent software solutions alongside high-performing machinery to drive the industry forward, helping businesses meet their clients’ demands.
Whitehead’s insights from drupa and PRINTING United provide a clear snapshot of the printing industry’s current state. As businesses continue to adapt to these new technologies and market shifts, Currie Group’s expertise serves as a valuable guide for navigating the challenges and opportunities that lie ahead.
Avery Dennison Extends Sustainable Solutions with New SP 1503
As consumer sentiment shows increasing environmental concerns and the urgent need for sustainable solutions to a wide range of services and products, Avery Dennison has unveiled the latest addition to its Sustainable Advantage portfolio—the SP 1503 Easy Apply.
This innovative product epitomises the company’s commitment to reducing carbon emissions and harmful volatile organic compounds (VOCs), continuing the momentum established by the recently released SP 1504 Easy Apply RS, which debuted at Visual Impact Brisbane.
A LEAP IN SUSTAINABLE FILM TECHNOLOGY
The SP 1503 Easy Apply has been designed for flat-panel truck fleets and corporate branding applications where customers seek a premium solution while reducing their carbon footprint.
The SP 1500 Series are groundbreaking digital print films specifically designed for vehicle wrapping, corporate branding, and signage applications. They represent a significant leap in sustainable film innovation and mark a new era in environmentally sustainable solutions, utilising Avery Dennison’s leading adhesive liner technologies.
SUCCESSFUL LAUNCH OF AVERY DENNISON SP 1504 EASY APPLY RS
The launch of Avery Dennison SP 1504 Easy Apply RS was a highly anticipated event at Visual Impact Brisbane 2024. This premium digitally printable, non-PVC film sets a new standard in sustainable wrapping solutions. The product’s official introduction to Australia and New Zealand featured live wrapping installation demonstrations, which drew in the crowds and showcased the product’s performance and ease of application. The product’s unique blend of performance and sustainability received overwhelming positive feedback onsite, impressing seasoned professionals and new customers.
KEY FEATURES AND BENEFITS
Lower Greenhouse Gas Emissions: The SP 1500 Series films significantly reduce greenhouse gas emissions by 53% compared to traditional PVC films. This substantial reduction helps lower your environmental footprint and supports global sustainability initiatives.
Environmentally Responsible: The SP 1500 Series is an Avery Dennison-patented technology free from PVC. With no chlorine, phthalates, or other halogens, these films eliminate toxic substances and significantly reduce VOCs at the end of their lifecycle. This makes
them a notable advancement in sustainable digital-print materials.
Liberty Signs winner of the People’s Choice Award at the recent Currie Group National Sign and Graphics Awards used the Avery Dennison SP 1504 in the their “Who Gives A Crap” van wrap.
This win underscores the potential of sustainable solutions in fleet wrapping, pushing the boundaries of innovation while maintaining and advancing environmental responsibility.
Liberty Signs, renowned for their extensive fleet wrapping services across Australia, took on the ambitious project of wrapping 100 vans for the eco-friendly brand “Who Gives A Crap”. This company is known for its innovative use of bamboo instead of traditional wood pulp in its products, making it a perfect partner for a sustainabilityfocused project.
Liberty Signs selected the PVC-free material for its excellent environmental credentials and print performance. The SP 1504 film’s excellent conformability to complex curves and ease of installation ensured the project could be completed efficiently without compromising quality.
One of the standout features of the SP 1504 Easy Apply film is its ability to deliver brilliant print results without altering existing processes or requiring advanced installation skills. This feature was crucial in maintaining consistency and efficiency across the fleet of 100 vans, ensuring impeccable branding and consistent messaging for “Who Gives A Crap”.
Avery Dennison continues to lead the way in sustainable solutions by introducing the SP 1503 Easy Apply. This product meets the premium requirements of large-scale branding projects and aligns with the growing demand for environmentally responsible materials. The SP 1500 Series showcases the company’s dedication to innovation and sustainability, marking the next step forward for digital print film technology.
Please see the website for more information: https://graphics. averydennison.com/ap-en/home/graphics-products/digitallyprintable-films/supercast-digital-color-graphics/sp-1504.html
Bentleigh Group shines with Chevron Sky Sign
Bentleigh Group, a family-owned Australian signage company established in 1956, is renowned for delivering comprehensive signage solutions nationwide. With expertise spanning design, fabrication, installation, and maintenance, they serve major brands across retail, automotive, and hospitality sectors throughout Australasia.
A prime example of their work is the Chevron Sky Sign project, a large-scale installation on the 29th level of The Esplanade in Perth’s Elizabeth Quay. This project posed significant design challenges, primarily ensuring structural stability without compromising aesthetic appeal. Bentleigh Group collaborated with structural engineers to address this and employed advanced construction methods to create a robust yet visually striking sign.
The Chevron Sky Sign was crafted using high-quality materials for their durability and visual impact. The primary letters were made from aluminium to ensure strength and lightness. The framework used hot-dip galvanised steel, ensuring long-lasting strength and corrosion resistance. The face of the letters incorporated a UV-resistant, clear-coated flex face banner, ensuring the sign’s vibrancy even in harsh outdoor conditions.
Throughout the Chevron Sky Sign project, Bentleigh Group’s team demonstrated a unique blend of traditional craftsmanship and modern fabrication techniques. They utilised tools like FlexiSignPro and Solidworks for both 2D and 3D modelling, ensuring precise execution from design to installation. This approach, combining time-honoured skills with cutting-edge technology, underscores their commitment to delivering high-quality signage solutions that meet complex design and structural requirements.
The finished Chevron Sky Sign measures approximately 20.5 meters wide and 4.2 meters tall, making it a prominent feature on the 29th level of The Esplanade. Each letter in the sign stands at 3.5 meters in height, ensuring excellent visibility from a distance.
Installation at such a height posed significant challenges. Bentleigh Group collaborated with Access Engineering Group to carry out the installation using specialised equipment to ensure secure placement and alignment. The installation process involved precise handling to prevent any damage while lifting and securing the sign at this height.
The sign now serves as a landmark and focal point for the surrounding area, enhancing Chevron’s brand visibility while contributing to the vibrant Perth skyline.
The Chevron Sky Sign project win at the Currie Group 2024 National Sign & Graphics Awards showcases Bentleigh Group’s ability to deliver high-quality, innovative signage solutions that meet complex design and structural requirements. The project highlights their dedication to craftsmanship, attention to detail, and ability to collaborate with engineers and contractors to produce outstanding results.
The versatility of Water-jet cutting
Signage production demands precision, versatility, and the ability to work with various materials. Traditional cutting methods have their limitations, but water-jet cutting has several key advantages for signage shops. It allows cutting through a wide range of materials, including metals, glass, and composites, without generating heat, which ensures clean edges and minimal material distortion. This makes it suitable for both intricate designs and larger projects.
The WAZER waterjet cutter is a compact, affordable machine that brings reliable cutting capabilities to small businesses, providing a flexible tool for expanding production options. Say goodbye to outsourcing and hello to creating custom parts on demand.
With Wazer’s Desktop CNC Water-jet Cutter, complex shapes and intricate designs that once seemed impossible are now within reach. Whether you’re working with delicate materials like glass or tackling demanding projects with stainless steel, Wazer ensures precise, reliable cuts every time.
Wazer enables you to craft intricate, artistic components from fragile materials such as glass, tile, and precious metals with unparalleled accuracy. Whether you need to cut up to 25mm thick aluminium or 9.5mm thick stainless steel Wazer’s Desktop CNC Water-jet Cutter handles a wide range of substrate types and thicknesses.
For small volume jobs with tight deadlines,
Wazer delivers quick and efficient results, making it an essential tool for custom orders and rapid production. Production can be streamlined by minimising manual labour. Wazer handles intricate and repetitive cutting tasks effortlessly, freeing you to focus on other tasks and boosting productivity.
Wazer comes equipped with WAM software, designed to take you seamlessly from design to cutting. The intuitive menu guides you through cutting options, generating precise .gcode instructions for flawless execution. The software runs directly in your browser, ensuring you always have the latest features without the hassle of updates.
Whether you use engineering CAD or graphic design software, WAM easily processes .dxf or .svg files, setting up your cuts with ease on any computer, anywhere.
Whether you’re in manufacturing, design, or the arts, Wazer’s precision and versatility will transform the way you work.
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Sustainable Prints, Seamless Workflow: Signarama Tuggerah’s Success with the Summa F1612
Signarama Tuggerah, led by Director Melissa Marshall, made a significant impact by delivering eco-friendly signage for the Australian Olympic Committee at the 2024 Paris Olympic and Paralympic Games. As a leading signage and print manufacturing facility on the Central Coast, their involvement in this project cemented their reputation as a leader in sustainability.
“This project was all about sustainability,” says Marshall. “Every application we delivered had to be the most sustainable option possible.”
Over a year, Signarama Tuggerah designed and manufactured bespoke signage for key locations in France, including five hotels, two shipping containers, and seven sporting venues. The Paris 2024 organisers aimed to halve the carbon footprint compared to previous Games. For Signarama Tuggerah, the challenge was not only about delivering high-quality signage but also ensuring it adhered to strict sustainability guidelines.
Central to the success of this project was the Summa F Series F1612 Flatbed Cutter, acquired from Pozitive in 2022. According to Marshall, the Summa F1612 was critical to managing the complex production requirements. “We couldn’t have done it without it” she explains.
The Summa F1612’s compact footprint is one of its standout features, requiring only 2.5 x 2.5m of space - making it accessible for almost any sign shop to install and immediately boost productivity. The machine’s interchangeable tools enabled the team to switch seamlessly between cutting methods. “We’d start with routing, then kiss cutting, and finish with through cutting,” Marshall says. The flexibility of the Summa F1612 allowed the team to handle various materials, from cardboard to organic substrates and films, ensuring each piece met the sustainability standards set by the Australian Olympic Committee.
The Summa F1612’s advanced barcode workflow also reduced the time and manpower required for the project. “The barcode system made it so easy,” Marshall recalls. “What would have taken two people all day to cut, we finished in 20 minutes; all we had to do was supervise.” This automation maximised efficiency and minimised waste, aligning perfectly with the Paris Games’ sustainability goals. The accompanying GoProduce software further simplified job management, allowing the team to focus on delivering high-quality results quickly.
Summa F1612 wasn’t the only innovation that helped
Tuggerah meet sustainability standards. The company partnered with industry leaders to pioneer recyclable, reusable materials that produced 22% less carbon. The transition to latex printers using water-based inks further reduced their carbon footprint. “Inventing signage with organic materials was challenging”, Marshall notes, “but essential for meeting the sustainability standards.” Their success not only fulfilled the AOC’s requirements but demonstrated that high-quality, sustainable signage is achievable on a large scale.
As a result of their work, Signarama Tuggerah has become a strong voice in the Australian signage industry, advocating for sustainable practices. Their efforts have helped prevent tonnes of waste from entering landfills.
Marshall sums up the importance of the Summa F1612: “It’s like having two extra staff in the shop.” By boosting productivity and simplifying workflows, the Summa F1612 allowed Signarama Tuggerah to take on this large, high-stakes project and deliver beyond expectations.
The success of Signarama Tuggerah’s project for the Australian Olympic Committee showcases how the right technology drives sustainable innovation. From managing multiple materials to automating labour-intensive tasks, the Summa F1612 played a pivotal role in helping Signarama Tuggerah meet its goals for the Paris 2024 Games.
This project marked a turning point for Marshall and her team— not just in what they could achieve with eco-friendly materials but in setting new standards for sustainable signage.
Pozitive Sign & Graphic Supplies is proud to be the Australian distributor for Summa, providing cutting-edge solutions like the Summa F Series to help businesses achieve precision and efficiency in their signage production.
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Signarama
Welcome to the World of Colour by ORAFOL Australia
Colour isn’t just a visual element; it is the essence of expression, identity, and innovation in branding and visual design. ORAFOL understand that every project demands durability, performance, and a colour palette that speaks the language of your clients. Dive into our extensive range of vinyl films, where a plethora of colour choices meets unparalleled quality and creative ideas.
ORACAL 551
HIGH-PERFORMANCE CAL:
For those looking to make a statement that lasts, whether on a vehicle or a storefront, ORACAL 551 offers over 90 vibrant colours. Designed for mediumto long-term applications, this premium calendered film ensures your graphics are eye-catching and endure the elements with its high-gloss finish. Perfect for flat or slightly curved surfaces, it’s your go-to for impactful signage and advertising.
ORACAL 751C
HIGH-PERFORMANCE CAST:
Elevate your brand with the durability and finesse of ORACAL 751C. With over 110 colours, this cast vinyl film is crafted for the complex curves of vehicles, fleets, and more, ensuring your corporate branding stands the test of time and weather. Its superior cutting and weeding properties make it a favourite among professionals seeking precision and quality.
ORACAL 951 PREMIUM CAST:
Step into the realm of super conformable vinyl with ORACAL 951. Boasting over 140 colours, this film is engineered for the most demanding applications, from architectural signage to marine vessels. Its ability to conform to uneven surfaces without compromising colour vibrancy makes it an unrivalled choice for those who demand excellence.
ORACAL 970RA PREMIUM
WRAPPING CAST FILM:
The ORACAL 970RA series revolutionises vehicle and architectural wraps with its effortless application, thanks to our RapidAir technology. These products offer a bubble-free paint-like finish and are available in over 90 standard colours, plus over 15 unique Shift Effect and Special Effect colours. Whether you’re looking to change the colour of your car or wrap an entire fleet, the 970RA provides a spectrum of colours, ensuring your project stands out.
The 970RA series also accommodates projects that require extra opacity by
including a range with blockout adhesive. With over ten colours, the 970XRA, with its grey blockout adhesive, ensures colours pop, even on challenging surfaces, making it ideal for wraps where colour consistency is vital.
INTRODUCING PROSLIDE TECHNOLOGY:
The latest in our lineup, 970RA+ with ProSlide adhesive, simplifies the application process further. It allows for quick adjustments during installation, ensuring your graphics align perfectly every time. It is available in up to twenty vibrant colours. ORAFOL believe in empowering with colour, bringing the vision of design to life. Our extensive range of high-quality vinyl films provides options, inspiring creativity, ensuring durability, and offering the freedom to transform any surface into a canvas. Our range of colours adds another tool to your business belt, whether for business branding, personal expression, or artistic ventures. Explore our palette, and let your projects reflect the true spectrum of the human imagination.
WELCOME TO THE WORLD OF COLOUR
Meet Wally the Wombat from S&J Plumbing
Brand Hero recently completed an eye-catching full wrap for S&J Plumbing’s Hyundai Staria van, transforming it into a mobile billboard. The Queensland-based vehicle signage company collaborated with James from S&J Plumbing, a long-term client, to enhance brand visibility on the road. The result was a bold design featuring a custom-created character, Wally the Wombat, rendered in 3D, which is now central to the plumbing business’s identity.
The business had a clear vision, to make the S&J brand more approachable and memorable. S&J Plumbing’s existing logo, while functional, needed a fresh twist to stand out. Enter Wally, designed by Brand Hero’s graphic artist Karen Johnston, bringing a unique Australian touch to the branding. The character was carefully crafted to resonate with S&J Plumbing’s customer base and provide an instant connection.
To ensure that the design would translate well across multiple mediums, Brand Hero selected Hexis Skintac Gloss Wrapping Film in Cast Gloss White, complemented by the capabilities of their Roland TrueVis VG640 printer. The vibrant colours, coupled with the durable vinyl, resulted in a sleek finish, ready to withstand the wear and tear of road travel.
Brad Wootton, a veteran installer, led the meticulous application process. Every aspect of the Staria’s body was taken into account, from the sliding door’s insets to the complex front bumper, ensuring a flawless finish. The installation not only elevates S&J Plumbing’s street presence but also enhances the brand’s image in the competitive service sector.
The success of this project highlights Brand Hero’s commitment to delivering standout vehicle wraps that exceed their clients’ expectations. The striking presence of S&J Plumbing’s van on the road showcases the power of thoughtful, high-quality design and execution.
The completed S&J Plumbing van wrap featuring Wally the Wombat, ready to hit the road.
Installer Brad Wootton carefully applies the vinyl wrap to the front of the vehicle, ensuring precision.
James from S&J Plumbing standing proudly next to the newly wrapped Hyundai Staria at Brand Hero’s Brendale facility.
A rear view of the van showcasing the S&J Plumbing branding and services.
Close-up of Wally the Wombat, the standout feature of the design.
SMARTECH wins Employer of Choice Award two years running
Winning an Australian Business Award is a fantastic achievement but winning it two years in a row is even more impressive.
The Australian Business Awards “Employer of Choice” Award recognizes businesses that demonstrate exceptional commitment to creating outstanding work environments, fostering employee satisfaction, and promoting positive corporate cultures. Criteria for the award include factors such as employee engagement, development opportunities, workplace flexibility, diversity, and corporate responsibility.
Digital Image Magazine speaks to Myra Anwar, Chief People and Culture Officer APAC, Ximena Guzman, Head of Marketing and Communications APAC, and Zac Warby, Chief Operating Officer, on what it takes for a company to become an Employer of the Year.
Qu: What impact has winning the Award had on SMARTECH as a business, both internally and for your customers and suppliers? Winning the award has significantly impacted SMARTECH, both internally and externally. Internally, it reinforces our commitment to maintaining the highest service standards for our diverse customer base, including Fortune 500 companies and small to medium-sized businesses. Supporting major brands like Aus Post and Credit Suisse requires exceptional service, and this award validates our ability to meet and exceed these expectations.
Externally, the recognition has delighted our customers and suppliers and enhanced SMARTECH’s reputation by reinforcing our commitment to ethical and sustainable business practices. Representing renowned brands in the print industry, this award positions SMARTECH as a trusted and forward-thinking partner, further strengthening our relationships with stakeholders and highlighting our dedication to delivering consistent, high-quality solutions across our entire business ecosystem.
Qu: Employer of Choice Awards reflect a high employee satisfaction rate, a positive work environment, and a strong corporate culture. What are the key values of SMARTECH’s corporate culture?
SMARTECH’s corporate culture is deeply rooted in several fundamental values that guide our operations and interactions. At the heart of our ethos is a performance-driven culture where each team member is motivated to achieve excellence and deliver outstanding results in the marketplace. We pride ourselves on our agility and
speed, responding with urgency and adaptability to meet and exceed our customers’ expectations daily.
Innovation and collaboration are cornerstones of our approach. We actively encourage creative problem-solving and foster a collaborative environment where teamwork thrives.
Our commitment to diversity and inclusion ensures that we cultivate a supportive workplace where diverse backgrounds and perspectives are not only recognized but celebrated and where opportunities are based on skills and potential.
We are dedicated to continuous learning and development, providing ample opportunities for our employees to grow professionally and enhance their skills. Additionally, our focus on sustainability and corporate responsibility reflects our conscientious approach to minimizing our environmental footprint while positively impacting the communities we serve. Through these values, we strive to build a dynamic and responsible organization that makes a meaningful difference.
Qu: What actions does SMARTECH take that other businesses can learn from to actively build and foster employee development and corporate culture?
SMARTECH prioritizes employee development and a strong corporate culture through several key actions. We actively promote from within, with 33% of our promotions coming from internal talent, reflecting our commitment to nurturing and advancing our own team members. Comprehensive training programs, including leadership training, mentorship, and access to industry certifications, support individual career growth. Open and transparent communication is central to our approach, facilitated through regular town halls, all-hands meetings, and roundtable discussions across departments, ensuring our employees feel heard and valued.
Additionally, our focus is centred on people, customers, and culture, ensuring that we foster an environment where our team feels valued, motivated, and empowered. Other businesses can learn from these efforts to create a dynamic and supportive workplace.
Our employee engagement programs and recognition initiatives, such as the all-expenses-paid overseas holiday for top sales performers, further enhance this sense of appreciation and belonging. Additionally, we emphasize health and well-being with company-sponsored flu and COVID-19 vaccination programs. Focusing on people, customers, and culture creates an environment where our team is motivated and empowered.
Qu: Do you measure these programs, and if so, what do you measure and how?
With a strong foundation of internal discipline and focus, we ensure optimal performance across all departments. We regularly engage with ELT members to assess and measure their department’s aptitudes, ensuring alignment with our overall strategic goals. Our service KPIs, including first-call fix rates of 75%, service delivery satisfaction of 93%, response time within one business day of 90%, and employee satisfaction metrics of 96%, are closely monitored to ensure we maintain high customer support and employee engagement standards.
In addition, we manage our financial governance through structured weekly review meetings, where we collaborate with leaders to evaluate key financial indicators such as revenue growth, profit margins, and operational efficiency. With revenue growth of 2.5% and EBIT growth of 63%, these reviews allow us to quickly identify areas of improvement and make informed decisions to sustain continuous improvement.
This systematic approach enables us to drive continuous improvement while upholding accountability.
Our dedication to excellence is reflected in our impressive customer satisfaction rating of 4.8 out of 5, highlighting our unwavering commitment to delivering exceptional service.
Qu: You’ve won two in a row. What’s next on the horizon?
Looking ahead, our priority at SMARTECH is to continue championing excellence in our performance with customers. While winning two consecutive awards is an incredible achievement, our true focus is on our ongoing work to demonstrate that we are a strong and reliable partner. It’s not just about the accolades; it’s about building lasting relationships with our customers by providing exceptional service.
At the core of this is our commitment to our employees. We believe that if we take care of our employees—ensuring they are engaged, motivated, and supported—they will naturally take care of our customers. This people-first approach is crucial to our success. By fostering a culture of inclusion, transparency, and accountability, we aim to strengthen employee engagement, which will ultimately translate into better customer experiences. This focus on our workforce will remain a key driver of our success moving forward.
Grant Churchill Presidents Club
Ximena Guzman and Myra Anwar
The implications of not signing a contract of employment
Formalising an employment contract is critical to ensure clarity, protection, and mutual understanding between employers and employees. However, some situations arise when an employee refuses or neglects to sign their employment contract at the commencement or when a new contract reflects updated terms. This raises essential legal, practical, and procedural issues. This article explores these scenarios and how best to overcome the issues.
THE IMPORTANCE OF A SIGNED EMPLOYMENT CONTRACT
An employment contract outlines the rights, duties, and obligations of the employer and the employee. It typically includes key terms such as pay, location of work, working hours, responsibilities, and other entitlements. While a contract can be verbal, a written and signed agreement offers both parties the highest protection and clarity. An employee not signing a contract can lead to ambiguity and legal risks, particularly if a dispute arises over critical terms. In the absence of a signed document, Courts and Commissions may rely on statutory rights, implied terms, or evidence of the conduct to determine the terms of employment.
THE LEGAL POSITION ON UNSIGNED EMPLOYMENT CONTRACTS
1. Employee Fails to Sign the Initial Contract
When a new employee fails to sign their contract, it can be challenging to determine whether they have agreed to the terms of employment. Despite this, the absence of a signed contract does not necessarily mean no employment contract exists. However, relying on an implied contract exposes employers to unnecessary risk. If a dispute arises, the employer may face challenges in proving the specific terms of employment.
2. Employee Refuses to Sign a New Contract
Employees may refuse to sign a new contract that amends or updates their existing terms of employment. The employee may resist these changes for various reasons, such as
disagreement with the new terms or concerns about their impact on their role. From a legal perspective, an employer cannot unilaterally impose new contractual terms on an employee without their agreement. The original terms may apply if an employee continues working without signing the new or updated contract. This can lead to ambiguity over which terms govern the employment relationship.
STRATEGIES TO OVERCOME THE ISSUES
To mitigate the risks associated with unsigned contracts, employers can adopt various strategies, including the following:
1. Clarify the Consequences of Non-signing
When offering an employment contract, it is essential to clarify the consequences of failing to sign by communicating the critical nature of the document as it outlines key terms of the relationship. If an employee hesitates to sign, this hesitation should be addressed immediately in an open and transparent discussion.
2.
Seek
Written Confirmation of Agreement
Even if an employee does not sign the formal contract, employers can request written confirmation that the employee agrees to the terms outlined in the contract. This can serve as evidence the employee was informed of and accepted the terms of employment.
3. Adopt an Implied Acceptance Approach
Suppose an employee begins working and receives the benefits outlined in the contract. In that case, an employer may argue the employee has impliedly accepted the contract
terms, even if they have not signed it. Courts and Commissions have sometimes upheld that continued performance under the contract amounts to acceptance of its terms. However, this approach should be taken with caution.
4. Encourage Open Dialogue
Employees may refuse to sign a contract because they are concerned about specific clauses or changes to their terms of employment. Employers should create an environment that encourages open dialogue and negotiation. By addressing the employees’ concerns and explaining the reasons behind specific contractual terms, employers can often resolve disputes before they escalate.
KEY TAKEAWAYS
Employers and employees should prioritise signing employment contracts to protect themselves and establish clear expectations. While it is possible for a contract to exist without a signature, the associated risks are significant. Taking proactive steps to address the issue early on, encouraging open communication, and seeking advice when necessary can reduce the likelihood of related disputes.
Charles Watson GM – IR, Policy and Governance Visual Media Association
Trade Shows Events Seminars Exhibitions
Open Days Conferences Training
IMPRESSIONS EXPO: FORTH WORTH
impressionsexpo.com
24-26 October 2024
Forth Worth Convention Center, Forth Worth , Texas, USA
ASGA SOCIAL BOWLS NSW sign.org.au
24 October 2024
Rosehill Bowls Club, Sydney
FESPA AUSTRALIA CONFERENCE
fespaaustralia.org.au
25 October 2024
Shangri-La Hotel, Sydney
ASGA SOCIAL BOWLS WA sign.org.au
25 October 2024
Mount Lawley Bowls Club, Perth
PRINT & PROSECCO VICTORIA
womeninprint.com.au/network
30 October 2024
Village Belle Hotel, St Kilda
PRINT & PROSECCO SOUTH AUSTRALIA
womeninprint.com.au/network
7 November 2024
The Archer Hotel, North Adelaide
PRINT & PROSECCO WESTERN AUSTRALIA
womeninprint.com.au/network
8 November 2024
Sassy Cocktail Bar, Perth
PRINT & PROSECCO NEW SOUTH WALES womeninprint.com.au/network
13 November
Boulevard Brasserie, Sydney Olympic Park
IMPRESSIONS EXPO: LONG BEACH
impressionsexpo.com 23-25 January 2025
Long Beach Convention & Entertainment Center, Long Beach, California, USA
IMPRESSIONS EXPO: ATLANTIC CITY
impressionsexpo.com 20-22 March 2025
Atlantic City Convention Center, New Jersey, USA
Photo Credit: Jonny Gios (Unsplash)
DENISE KIRBY
Think Twice – there’s a better way
Trends in print are not only driven by products and technology but also by economic and environmental factors. One of these critical factors is sustainability. There is a growing consumer-driven demand for environmentally conscious products and services, which is shaping businesses today.
This will increasingly lead to requests from your customers to provide more sustainable materials and solutions for printed graphics.
Many print buyers are unaware of their visual communications’ environmental impact. The majority of substrates used for print campaigns end up in landfills, where they remain for hundreds, if not thousands, of years. It is not only a waste issue. Many substrates contain harmful chemicals and additives that leach into the environment as products break down. As awareness grows and print buyers become more conscious of these environmental impacts, it makes sense that they will want change and for print campaigns to align with their companies’ values.
This represents a significant challenge for wide format printing as our industry is a large consumer of materials that are not well regarded in the environment. We know that plastic pollution is a significant issue and we are all well aware of the impact plastic has on our ecosystem. The portrayal of plastic in the media is far from positive and while some concerns are justified others are not based on facts and simply scaremongering. This has resulted in a significant backlash against plastics and the perception that ditching plastic is good which in some cases is simply not possible or beneficial.
Most of the materials used for graphics are plastic, the majority of which is flexible PVC. There is a reason PVC is the most commonly used substrate in our industry. It is cost effective and when combined with other ingredients, produces a number of functional and performance benefits that are hard to beat. PVC film is incredibly versatile, conformable, moisture and chemically resistant, fire retardant and durable, features that make it an ideal substrate for
graphics. The unfortunate flip side is that all the ingredients that make PVC great as a product are exactly the same ingredients that make it bad from a health and environmental perspective. Amongst all the different plastic types, PVC is considered the most harmful. There are also no disposal solutions besides landfilling in Australia and New Zealand for self-adhesive PVC.
On the one hand, there is a growing demand and pressure to provide more sustainable solutions, but equally, customers want quality, high performance and, let’s not forget cost-effective pricing.
In any business commercial reality needs to take precedence. Prioritising the environment at the cost of business doesn’t work. Sustainability is also about staying in business! However, this doesn’t mean we should ignore the need to be more sustainable altogether. Instead, we can benefit by having a balanced perspective and look at where we can make reasonable changes that align with our business goals and are also less impactful on the environment. It is possible to have both!
Becoming more sustainable isn’t about ditching PVC. PVC has its place, but equally, there are many applications that simply don’t require its features and benefits.
If you produce short-term graphics on flat surfaces, you don’t need the durability and conformability PVC offers. A seasonal decal that is only up for a few weeks will, at the end of its life, end up in a landfill where it will spend hundreds of years degrading and leaching chemicals and additives. For these types of applications, it is easy to make a change without compromising performance with the many available PVC-Free films. An even better choice is selecting products that can be repurposed or recycled end of life. The short-
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term promotional market is high volume, so making changes here represents a significant positive impact on the environment.
On the other hand, vehicle wrapping requires a film with conformability, longevity, high functionality, and a variety of features that make it easy to work with. While there are PVC-free options, the environmental gain is much smaller as these films can’t be recycled and will end up alongside their PVC counterparts in landfill. Also, the volume of waste wrap films create is small. A medium size car wrap uses about 3kg of PVC film and these applications tend to be long term. 3kg of waste over a wrap’s life span is not that much. You are doing more damage with your weekly grocery shop.
Architectural films are a great example of how films can contribute positively to sustainable outcomes, regardless of what they are made from. Window tint films reduce energy and carbon emissions. Surface wrap films save waste by refurbishing existing structures and increasing their life span.
We can benefit from tackling the environmental issue head-on and educating our customers on the plastics we use. We are in a great position to provide various solutions to help customers meet their sustainability requirements.
Thinking about the materials we use and making improvements with sustainability in mind doesn’t have to be at the cost of sound business practices. In fact, it can have the opposite effect by enhancing your brand, better servicing your existing customers, attracting new customers and promoting to the market your commitment in offering the best, most current and responsible range of solutions for their print and decorative needs.
DENISE KIRBY has nearly thirty years’ experience supplying self-adhesive media to the sign and print industry. Initially starting out in the family business as a distributor, she went on to work for leading self-adhesive manufacturers in marketing, business development and product management roles across Australia and New Zealand. She now has her own business, Kirbyco, which develops and supplies eco-friendly, recyclable and sustainable print media, and created ZERO, a product stewardship scheme which recycles end of life printed media. Denise is highly passionate about the industry and enjoys writing about applications, opportunities and new developments in print and signage. Her goal is to inspire people to explore new creative, functional and sustainable opportunities in print as well as educating the industry on products, trends and innovations.
DENISE KIRBY
“Coaching is a waste of money”
I mean, who really needs a coach or will benefit from having one?
You never hear of Olympic athletes having one, so why would you in business?
Oh, wait?!
Of course, any elite athlete or sporting code uses coaches of the highest standard for all the obvious reasons. Coaches who have spent their working lives in elite sports can offer so much from their experiences and sporting prowess. And it isn’t just the successful players who make great coaches; some of the best sports coaches often never even play the game. Conversely, being a great player doesn’t mean they will be a successful coach either. A fitting example is Chris Fagen, this year’s AFL premiership coach, yet never played a game at the elite AFL level.
But why do some coaches who achieve the pinnacles of success often fail? A case in point is Adam Simpson from my beloved West Coast Eagles, who climbed the Mt Everest of AFL with a flag in 2018 and played in the finals for the following two years before ending his career abruptly this year after only six wins from the past two seasons.
A conversation on the pros and cons of any football code’s coaching methods and styles would make a tremendous all-night discussion at any weekend BBQ. Still, sadly, we would never be any closer to getting an honest and accurate answer.
After fifty years as a sign professional, does that make me a good choice for business consulting and coaching?
I’m the last person who can answer that and stay unbiased. Firstly, this isn’t an advertisement for my services, and I want to remain objective. After a lifetime of working in this wonderfully
eclectic industry, I know you cannot help but learn a lot about it. How to grow and what pitfalls I overcame through those growth pains. How do you manage staff, from only a small handful to over 70? In the end, you learn a lot about the human interactions of staff, clients and suppliers. Learning how to retain clients is something every business owner must excel at. It’s much easier and cheaper to retain a client than win a new one.
The one thing I have found in consulting to other companies is that all their problems were once mine.
The vast majority of people who come to me for advice and consulting purposes have one thing in common: Uncertainty.
Uncertainty of how to get to the next stage or uncertain of how to solve their staffing, supply, quality, or payment issues, whatever their challenge is. And they have unique immediate needs and concerns.
The common denominator is what business management systems they should use. This is the most common question or solution business owners ask me about.
Quite simply, this isn’t a one-size-fits-all solution, the same as any other solution to any other problem. We must analyse and understand each person’s and business’s basic needs. A small business of up to six people may not need complete endto-end software that provides timely and accurate reporting, but a company of 15 staff definitely should have one, in my opinion. That’s because you need to know how your business is performing, in real time. In a larger company of 15-plus people, managing customer relationships, quoting, ordering, WIP, and invoicing is more critical. Not to mention your profit and loss.
Photo Credit: Tierney
I looked for many years for a system and found one called Clarity, a UK-based system designed exclusively for the signmaking industry. I liked it as an end-to-end system, from first client contact through to delivery. Our accounting system was MYOB, but it didn’t “talk” to Clarity, so it was slow and cumbersome in that respect. It wasn’t perfect, and not everyone was a fan of it. But it worked very well for quoting and client contact, which was my “love language”. After the new owners took over the company late in 2020, they changed to ShopVox and Xero. Even they went broke three years later, I don’t expect the software was to blame.
One thing that fifty years of making signs does teach you is to figure out what works and what doesn’t. On that basis, I think it is reasonable that the same successes, and failures should apply to others if the circumstances match.
that you, as the business owner, agree is the right direction. It is always your business and your decision to move in what direction is right for you, but it is my job to advise you if I think it’s right or wrong; the rest is up to you.
There are a plethora of business coaches out there for you to peruse. I’m not a big fan of franchise business models, but that doesn’t mean they won’t work for you. If you’re thinking of going in that direction, talk to as many people as possible and follow your gut instinct—it is usually right.
The first thing you need to know is where you are going, both professionally and personally. There is the old adage that if you don’t know where you’re going, then any road will get you there. So be self-aware, know what you expect from your business, and try to determine its timeline. Is it three years, and it’s time to move on,
My last two articles focused on cash flow and the effective use of workspace. Those two topics alone can make or break a business if you don’t get it right. But there is so much more to improve your business, and every company has room for improvement.
I used a business coach to assist me in areas where I needed to bounce ideas, and hear a second opinion. Often, it was my accountant in finance or investment, but I also used a specific business coach to deal with staffing issues and motivate staff. A second, expert opinion is worth its weight in gold when you face uncertainty.
My coaching and consulting is offered as a minimum 12-month contract. Why 12 months?
It takes time to drill down into what, and who, you are and who your people are and to discuss and agree to move in a direction
or is this the rest of your working life? Once you determine these factors, it is much simpler to adjust your business and life plans accordingly.
The same applies personally. If you want to retire at 55, you need to plan as far in advance as you can. My parents were very good at sharing their success in planning. They always said to live off your income from investments and to never degrade your principle otherwise it will run out.
Coaching to you might come in many different forms. Seeking advice from a financial planner is just another form of coaching, consulting and advising. Seek to find as many people as possible to find a solution that suits you.
VERNON KINGMAN is a highly respected and prominent figure in the signage industry. He is known for co-founding Kingman Visual in Perth with his wife, Dianne, in 1984. Starting from their garage, the business grew into one of Australia’s leading signage companies, known for major projects such as Perth’s Optus Stadium and the largest sky sign in Australia at St John of God Murdoch Hospital. In 2020, Vernon sold the company. He remains active in the industry as a consultant, continuing to influence and support other businesses in the field. You can contact Vernon at vernonjkingman@gmail.com .
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CHRISTINA BRUCE
Moving from “sales” to “problem-solving”
When you think of a great salesperson, you might imagine someone who is clear, confident and excels in persuasive communication; someone who has spent countless hours learning their product or service inside out and can discuss it all day.
But if this is true, why do they often fail to convert enquiries into sales?
Many talented, intelligent, and motivated professionals struggle to move potential customers forward, whether in sales or customer service roles or selling amazing products and services. Why? Because confidence and product knowledge alone don’t make a great seller. No matter how assured or knowledgeable a professional is, it’s too early to jump to a solution if they haven’t taken the time to understand a potential customer’s needs and challenges.
To have a successful team that converts enquiries into purchases, they need to focus on the problems their potential customers face –not just the solution they want to sell.
YOU CAN’T HAVE A SOLUTION WITHOUT A PROBLEM
Picture this: A customer service professional receives an enquiry about a product. After providing detailed information about all the wonderful features, they ask if the customer would like to place an order. The customer politely declines, saying they’ll think about it.
This might be a simplified example, but does it resonate with you? You can be the most confident and knowledgeable person in the room, but you can’t sell something if it’s not something the prospect sees value in. If you’re unaware of the customer’s problems, you won’t be able to sell them a solution.
Diving into problems isn’t easy –but failing to have these conversations will lead to prospects not connecting with the solution or seeing the need for it. And there goes the chance for a sale.
If your team fails to convert enquiries, ask yourself – have they been trained to ask the right questions?
THREE INBOUND ENQUIRY MUST-DOS
An inbound enquiry is an opportunity to gather insight into potential customers’ concerns and understand their challenges.
More importantly, it’s a chance to ensure the potential customer understands their problems and challenges.
Here are three steps every professional should take when handling inbound enquiries:
1. Prepare. It might sound obvious, but professionals often respond to enquiries unprepared. Preparing questions to ask will not only ensure your team has thought about the right questions to ask but also allow them to verify that the customer will benefit from the conversation.
2. Ask Problem Questions. We never want to create a problem where none exists, but it’s important to have questions that get potential customers thinking about possible challenges. Problem questions help customers explore the depth and breadth of their challenges, raising their awareness of those problems. Good problem questions include words like concern, challenge, issue, problem, obstacle, and predicament.
Whether you’re working with other business owners or individual consumers, understanding your customers’ unique challenges and goals is crucial. For B2B, this means delving into the specific business operations and industry pressures your prospect faces. B2C involves getting to know your customers’ personal preferences, pain points, and desires. When both parties clearly define the problem, it creates a more straightforward path to the solution in the eyes of the customer. This understanding also allows professionals to tailor their approach and solutions more precisely, enhancing the relevance and appeal of their solutions.
3. Build Trust. Uncovering challenges through problem questions starts a discovery journey that helps professionals build trust and
credibility with the customer. By showing genuine curiosity about the customer’s problems, they demonstrate that they are truly interested in understanding the issues that matter most to the customer. This helps establish trust and shows they care about finding the most suitable solution. Building trust also involves listening actively and empathetically, ensuring customers feel heard and understood. This rapport can significantly enhance the likelihood of moving forward in the sales process.
IT ALL STARTS WITH TRAINING
Asking problem questions and successfully helping potential customers understand their concerns and challenges doesn’t come naturally to many professionals. In many ways, it goes against the instinct to focus on the solution they’re hired to sell.
But few skills in sales come naturally. Effective sales and customer service teams need comprehensive training to develop these crucial skills. This includes learning to prepare adequately, ask problem questions, and take customers on a journey – before overwhelming them with product or solution knowledge.
CHRISTINA BRUCE
Investing in training to develop these fundamental skills can make a significant difference. While it requires budget, resources, and time commitment, the payoff in terms of improved sales performance and stronger customer relationships is well worth it.
TRAINING SHOULD ENCOMPASS SEVERAL KEY AREAS:
Role-plays: Practical exercises can help team members practice asking problem questions and handling different customer scenarios. These exercises can build confidence and provide a safe environment for professionals to refine their skills before interacting with real customers.
Genuine Customer-Focused Curiosity: Training should emphasise the importance of genuine curiosity about the customer’s problems and needs. Understanding the customer’s perspective and sincerely caring about their issues helps build trust and rapport. This approach can lead to more meaningful conversations and better outcomes.
Continuous Learning: A culture of continuous learning, where team members are encouraged to stay updated on industry trends, customer behaviours, and new problem-solving techniques, is essential. Access to regular
Robust team feedback helps professionals grow
training sessions, workshops, and online courses can facilitate this development.
Feedback Mechanisms: Implementing robust feedback mechanisms where team members can receive constructive feedback on their performance is crucial. This could involve peer reviews, manager feedback, or customer feedback. Understanding areas of improvement and recognising strengths can help professionals grow and excel in their roles.
Are your sales stagnating? Are you unsure if you are maximising sales from your inbound enquiries and current customer base? If nothing changes, then nothing changes. Get our comprehensive Selling Fundamentals for Small Business Guide today and start transforming your sales approach!
Running Meta ads through the festive season
As the festive season approaches, sales opportunities usually increase through October and November. Many signage and specialty printing businesses can capitalise on the increased demand for custom gifts, holiday promotional materials, and seasonal retail and POS signage.
With businesses actively seeking personalised promotional items and collateral, the holiday period offers a lucrative window for capturing new customers and increasing sales. Due to their interruptive nature, meta ads can often be the go-to channel for signage businesses to connect with their target audience.
FESTIVE CREATIVES
The visual aesthetic of your ads can make or break the success of your campaign, especially during the Christmas season, as many people are drawn to festive, vibrant, and seasonal themes. Signage businesses should focus on integrating holiday-specific imagery, colours, and messaging into their campaign. Think about how you can showcase your services and products and ensure that your ad content and visuals reflect the seasonal spirit.
Incorporating elements such as snowflakes, Christmas trees, holiday lights, and festive fonts can help your ads resonate with a traditional holiday mood. In contrast, Santa on the beach and fun summer pictures will resonate with a more localised audience. Consider using product
mockups that showcase your offerings in real-life settings. For example, displaying your POS products in a retail environment or a vehicle wrap done with Christmas-themed branding.
FOCUS ON LOCAL TARGETING AND DELIVERY
Consider selling to local business markets. During the busy Christmas season, stallholders are likely looking for fast, reliable service to help them promote their wares across multiple markets and popup events. With Meta Ads, you can use location targeting to ensure that your ads reach local customers who are most likely looking for pop-up displays and temporary signage. Highlight the convenience of local manufacturing or your local knowledge as a benefit of working with you.
Geo-targeting can also be enhanced by using store traffic as a campaign objective if you have a physical location, encouraging customers to visit your store. You could even offer exclusive walk-in discounts or holiday promotions for customers who find you through your online ads.
TIME-SENSITIVE PROMOTIONS
Creating a sense of urgency during the festive season should be a large part of the strategy. With so many people scrambling to complete their Christmas shopping, ads that incorporate time-sensitive offers and scarcity tactics are more likely to catch their attention. Customers are conscious that stock is usually limited and want to avoid missing out. Help your clients manage this by pitching your services and highlighting your turnaround times and reliability so they can offer limitedtime discounts or promotions and then quickly change out the displays and instore signage as needed throughout the campaign.
Since Meta Ads allows you to customise your audience based on their stage in the purchasing journey, consider running retargeting ads specifically for customers who have previously shown interest in your products but haven’t yet completed a purchase. Urgency-based messaging like “Only 3 Days Left to Order Your Christmas Signage” can push them toward conversion.
Photo Credit: AngelovAdobeStock
HIGHLIGHT CUSTOMISATION
One of the key selling points of wide-format and apparel decorating businesses during the holiday season is the ability to provide personalised gifts and materials. Your ads should highlight these offerings, whether personalised T-shirts, customised objects like mugs or vases, bespoke homewares, or wallpaper.
Consider using carousel ads to showcase multiple customisation options, allowing potential customers to scroll through different types of products. Include clear calls to action, such as “Create Your Own” or “Personalise Now,” and ensure that the process for personalisation is straightforward and well-explained within the ad.
LEVERAGE VIDEO
Video content has become one of the most engaging forms of advertising on Meta platforms, and signage businesses can take advantage of this format to showcase their process, products, and customer stories.
Showcasing a short video that demonstrates how your business turns customer ideas into merchandise or campaign products can provide an emotional connection with potential buyers.
For example, a video showing a timelapse of custom wallpaper being printed, delivered, and installed can evoke a sense of craftsmanship and care. Adding festive music, cheerful colours, and even footage of a family unboxing custom Christmas gifts in front of the wallpaper can make your business stand out among static ads.
RETARGETING
The journey to purchase ahead of the Christmas season can be short, but it’s not always immediate. Setting up a retargeting funnel helps you stay top of mind with potential customers who may not be ready to place an order on their first interaction with your ad.
Using Meta’s tracking pixel, you can retarget visitors who’ve interacted with your website, visited specific product pages,
or engaged with your previous ads. Tailor retargeting messages to focus on what matters to holiday shoppers: fast shipping, custom options, or festive promotions. Retargeting can also remind customers who have abandoned their carts to complete their orders before Christmas delivery deadlines.
MONITOR
Finally, while running ads during the festive season, keeping a close eye on campaign performance is crucial. The competitive nature of the holiday period can cause costs to fluctuate, and buyer behaviour can shift quickly as Christmas approaches. Be prepared to adjust your targeting, budget, or creative elements based on what’s performing best. Regular check-ins with your ads are important; however, remember to leave 48-72 between changes to allow new patterns to form. The longer, the better if your budget is small. Keep your campaigns responsive, and you’ll be well-equipped to make the most of the holiday rush.
CASS THEODORE is a Digital Marketer and Founding Director of That Mrkg agency. She specialises in strategic performance marketing with over ten years of experience. She is a highly creative marketer who creates targeted and effective marketing campaigns, with expertise in strategic marketing and social ads. Cass has a proven track record of driving significant increases in website traffic, lead generation, and revenue growth for her clients.
Cass is the ideal partner for businesses looking to thrive in the digital landscape, offering expertise in strategic marketing planning, social media ads, email marketing, and invaluable marketing consulting services. www.thatmrkg.com
22 Warning Signs of a Business in Trouble… and what to do
We hear of record levels of business administration and liquidations in recent times and know firsthand the pain and suffering this causes many business owners. In our thirty-three years of experience dealing with financial slumps, we have also seen that there is often a way through the challenge.
outstanding lodgements or overdue payments.
12. Selling capital assets to fund trading.
13. Unable to place stock orders due to cash constraints.
14. Staff morale is down due to the perception of cash flow difficulties.
15. Higher than average staff turnover due to the above.
16. Banks require information or security to maintain the facility.
17. Delaying maintenance on equipment.
18. The bank suggested refinancing
19. Behind with superannuation obligations.
20. Behind with insurances, e.g. workers compensation, product and public liability.
21. Accountants expressed concern over financial accounts.
22. Postponed meetings with accountants or provision of financial information due to discomfort with what might
be uncovered once accounts are completed.
Here are things you can do and ways to tighten up operations:
Customers. Watch for customers’ creditworthiness. In a service business, get deposits and progress payments. In a product business, check the payment history of customers making big purchases.
Stock. Monitor stock requirements. Check sales figures for trends and allow for sales declines. Don’t buy because of discounts unless you are confident you can turn stock over quickly.! Work with customers to predict short—and long-term requirements.
Jobs. Only take on profitable jobs that won’t get you deeper into debt. Get deposits on jobs and progress payments. Manage jobs, avoiding hold-ups, rework and any reason for customers not to pay.
Accounts Receivables. Put someone in charge and provide a system. Give targets, get reports and meet with them. Ensure
customers know your business terms and they’re on invoices and statements. Provide many ways for customers to pay. Regularly send statements. Make follow-up calls and arrangements to pay off larger sums if they can’t be paid in full. Don’t hesitate to call in the debt collector.
Accounts Payables. Get the maximum terms possible from suppliers and use a report on business done to improve negotiations.
Costs and Overheads. Look for effective ways to achieve results. For example, make suppliers work harder to retain your business and create a competitive environment.
Don’t ‘slash and burn’ in cost reduction. Look at overheads and ask yourself, “How does this contribute to profit?”. Don’t cut the wrong overheads, e.g. marketing and good staff.
Margins. Maintain margins—not just through more sales but by cost management. Competitors may falter, allowing for increasing prices and margin maintenance. Supply, quality, and reliability are as important as price. Convince customers you’ll be around long-term and explain how/ why your product/service is better.
Human Resources. It could be an opportunity to get the ‘right people on the bus’ and the ‘wrong people off the bus’. Work with your team to get through the downturn and become stronger and wiser. Give team incentives to do the best job possible, ensuring it aligns with what drives profits – not just sales.
Marketing. Learn what’s working and what isn’t. Investigate and trial ways to get maximum results. When competitors falter, it is an excellent time to promote yourself. Don’t stop marketing. Learn about modern marketing and get help.
Sales. Monitor and measure conversions. Improve processes by analysing them and discussing them with the sales team.
Operations. Work with your team to maximise efficiency. Take care of customers to the max and increase customer satisfaction.
Accessing Credit. Banks are stringent about lending. They require information, such as three years of historical reports, which are accurate, and three years’ forecast of profit and cash flow. Banks need a lot of convincing you can repay the funds. Get help presenting your business to give lenders confidence.
In Summary (if your business is experiencing difficulty):
• Seek advice from a professional.
• Understand the accurate financial position.
• Show leadership and don’t blame others.
• Set a strategy to ‘trade through’ if possible.
• Do a thorough and realistic review of your sales pipeline, costs and overheads.
• Make tough changes to reduce costs and overheads.
• Don’t incur more debt
• Set a realistic Budget and Cash Flow Forecast and stick to it.
• If it’s not possible to trade through and your business is insolvent, face up to it quickly and deal with notices properly.
Download our EBook Protect Your Business from Volatility on how to survive tough times and emerge with a stronger, more sustainable business.
CFO-ON-CALL is a team of Financial and Business Advisors who work with open-minded people committed to business growth and achieving success. For a no obligation FREE chat about your profit growth opportunities please call us on 1300 36 24 36 or visit www.CFOonCall.com.au
