Data security is it only for customers

DATA SECURITY- IS IT ONLY FOR CUSTOMERS?​ For an online business who survives only because of its customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities. But many businesses overlook the fact that only convincing a customer to purchase your product is not important , there is much more to be done in the customer relationship. ​On the web you are given a digital identity that represents you all over the internet. This identity is nothing but a set of attributes that you want to share with others like your name and location. As a business owner you already know this because it is given to you by your customers itself but how can you be so sure that the identity information provided to you is not fake.

We have read many articles about the security of customer identities but what about the security of businesses on the web. Today a customer is the most crucial factor for a business to be successful. One can not afford to spend bucks on the analysis of its customer profile information if it is useless and fake. Well, There is no chance that your entire database is phony, obviously there are some good souls alive on the planet. But for an online business it is not wise to take such a grand risk. So to avoid the fake customers use proper authentication mechanism that might cost you a little but is enough to keep you immune from forged customers.

For this you need to implement a robust customer identity management platform which also provides mobile integration. Because with the exceptional rise in the use of smartphones , there are fair chances that a majority of your

customers login to your website via their mobile phones.They would either use your mobile app or opt the mobile compatible version of your website. So if a business doesn’t own a mobile app then surely it is going behind the world.

Hence it is clear now that the Smartphone has become a critical part of your overall strategy and customer identity management has become the central of your marketing strategy. Again coming back to the part about fraud customers, mobile phones also play a vital role here as well. Since more and more businesses today are utilizing smartphones to verify the credentials of their customers via one time password mechanism(OTP). In this OTP, a unique code is delivered to the phone number entered by you at the time of registration and the one who will entering this OTP will be authenticated that means this is another firewall for the ones who want to commit identity theft.

Apart from this, It is also a way of ensuring that every customer is unique with a unique phone number which is already verified by service provider.

Identity management platforms​ has a list of features to offer including this.

Bio- Metric verification is also there for online customers, which is one other topic for discussion and best left for another day.

Source: http://webmarketingstats.weebly.com/blog/data-security-is-it-only-for-customer s