Tips to boost Facebook Organic Reach!

Earlier this year, Facebook made some big changes to the way notifications are seen to user news feed. As a result of this update, Facebook decided to degrade reach of overly promotional pages and posts. This update made by Facebook forced online marketers to reconsider their Facebook marketing strategies in order to stay unaffected by this update.

To that end, here are some effective tips to boost Facebook organic reach without violating Facebook guidelines.

1. Understand your audience :

The vast profile data that Facebook provides should be used to understand the target audience.

By analyzing this data, you can create more engaging content for your target audience and ensure traffic to your website.

2. Stop using your Facebook page as a source of sales :

Always remember your Facebook page should never be utilized just for sales. Instead it should be more of a customer relationship program where you can interact and understand your audience.

3. Keep posting interesting original content :

Everybody hates copycats. To keep your Facebook page on top, always post interesting and original content. Understand your audience and on the basis of it, post content that can touch your audience.

4. Make your Facebook page engaging :

Your Facebook page should be a platform for your customers to engage and interact with you.

You must take care of what customers are posting here and reply to their queries and comments.

Tips to implement Facebook marketing strategies :

1. Never violate Facebook posting guidelines :

Here are the most common points :

● Be consistent with posting ● Always use fresh content and images ● Target your content as per your audience ● Make sure to boost posts which are important

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Review the performance of your page as well as posts

2. Make use of Facebook ads to target audience :

Facebook ads are one of the popular way of promoting your brand. By segmenting your audience as per their behavior and A/B testing you can perform effective targeting with Facebook ads.

3. Leverage the power of content marketing with blog :

Here is the step by step plan to create an interesting blog :

● Identify your strategies as per your audience ● Find out the best content marketing platform ● Optimize your blog from SEO point of view ● Write fresh interesting content ● Promote blog on social media platforms

4. Build a Facebook group that contains highly engaging users of your niche :

Another opportunity that Facebook offers is Facebook groups. Here are some tips :

● Create a plan to invite people to join your group ● Give quality priority over size of group ● Avoid selling products in group

So friends, Facebook organic reach is not at all dead. Keep following these tips to stay on the top.

Reference: http://webmarketingdigest.weebly.com/blog/tips­to­boost­facebook­organic­reach