Role of Single Sign-On for Unified customer View! Submitted By: Mirian Shade
Introduction: ● Today relationship between customers and businesses is not limited to simply buy and sell transaction. ● It is all about how well businesses know their customers. ● Since customers are accessing business websites from various accounts. Therefore, it is very difficult for them to identify the true identity of their customers. ● Without knowing who are their customers they don’t make targeted strategies.
Reference: https://storify.com/lennonjohn000/role-of-single-sign-on-for-unified-customer-experi
How businesses can know their customers? ● Offering registration form to web login is a way that help businesses to drive users data. ● But the process is very long and timeconsuming. ● The data driven through this method is also not hundred percent accurate. ● Most of the user fill wrong and fake information. ● Single Reference: https://storify.com/lennonjohn000/role-of-single-sign-on-for-unified-customer-experi sign-on is an alternative to get
Single Sign-On Solution: The solution simply allows your users to
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enter their credential to access multiple websites of your business. The power of SSO solution extends much beyond this.
Reference: https://storify.com/lennonjohn000/role-of-single-sign-on-for-unified-customer-experi
How SSO helps businesses to get unified customer view? ● Single customer view is an important factor for business to make strategies. ● SSO technique intercepts a customer request of web login and then check whether there is active session on related website or not. ● It provides the real time report of what user is doing on related websites. ● Thus it drives a unified view of the customer and a great customer Reference: https://storify.com/lennonjohn000/role-of-single-sign-on-for-unified-customer-experi insights.